Shows
Not One Right WayClaire Rosenthal (An Animation Cryptid, QT Zine)Marve and Melissa welcome Claire Rosenthal (@claire_therose)!We discuss Claire's amazing skills of connecting with folks in the animation industry, the importance of being respectful and kind, and how to not stalk people at the Costco in Burbank.Check out the QT Zine they helped produce here!Cover Art by Les H. follow them on Instagram @xlehxFollow us on Instagram @Not1WayPod to stay up to date on when episodes come out. Or on Tumblr @not1rightway-pod!Email us at notonerightwaypod@gmail.com for any questions or...
2025-08-041h 14
The Morning News ExpressJeremy Rosenthal, Criminal AttorneyCriminal Attorney Jeremy Rosenthal joins Bob Miller and Chris Michaels during the Morning News Express to discuss the possible charges against Vance Boelter, the man who allegedly murdered Democratic State Representative Melissa Hortman and her husband.See omnystudio.com/listener for privacy information.
2025-06-1712 min
Beyond The BillboardHow Out-of-Home Advertising Made ClickUp a Household Name w/ Melissa Rosenthal : 10What happens when you blend creativity, strategy, and relentless execution? Greg Wise welcomes Melissa Rosenthal, Co-Founder of Outlever, to explore the real-world meaning of brand and how media and marketing collide. Melissa shares her journey from shaping BuzzFeed and Cheddar to leading marketing at ClickUp, where bold out-of-home (OOH) campaigns turned heads and drove measurable results. Listeners will hear how she negotiated prime Times Square placements, why buses became her secret weapon, and why testing, measurement, and audience context are everything. Melissa also opens up about launching Outlever, the exhaustion and exhilaration of entrepreneurship, and why her LinkedIn strategy...
2025-05-1325 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers233 - A Brand New Channel For Marketers During Tough Times (Melissa Rosenthal, Co-Founder at Outlever)Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They're self-funded and $5M in revenue. Here’s what we cover:What you're building;How many customers;Sales cycle length;What’s hard right now;How do you incorporate customers as part of your marketing and sales efforts;How do you incorporate customer research;Tell me abou...
2025-05-0725 min
The ChangemakersRethinking how brands show up through thought leadership: Melissa Rosenthal, OutleverIn this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership.With experience leading creative at ClickUp, along with shaping the rise of media brands like BuzzFeed and Cheddar, Melissa brings a unique perspective on why traditional media models are no longer enough - and what brands should be doing instead.She shares the story behind founding Outlever, a platform helping B2B companies transform into modern media hubs by...
2025-05-0126 min
Productivity MasteryWhat makes an effective executive? | Productivity Mastery #209 with Melissa Rosenthal🚀 In episode #209 we welcomed Melissa Rosenthal, co-founder of Outlever.Listen to this episode and learn:💡How Melissa has transitioned from executive roles to co-founding her own company, Outlever.💡How to maintain transparency while shielding teams from excessive pressure 💡How can executives manage immense pressure to perform efficiently and adapt to rapid changes, especially with AI integration?💡Does gaining experience and trusting oneself help in building confidence for decision-making?and many more...About our guests:Melissa is a me...
2025-03-191h 01
The Beacon WayNavigating the New Era: Pivoting with PurposeJoin host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human interaction and AI integration, and the evolving dynamics of business relationships. Melissa Rosenthal: linkedin.com/in/melissarosenthal5
2025-03-1328 min
Founders and EmpanadasHow To Maintain Your Company’s Culture During a Period of Rapid Growth, with Melissa RosenthalIn this episode, Joshua Eidelman sits down with marketing powerhouse Melissa Rosenthal to discuss her journey from media disruptor at BuzzFeed to B2B marketing innovator at ClickUp. Melissa shares candid insights on applying B2C strategies to B2B marketing, building high-performing teams during hypergrowth, and her philosophy on brand building. She opens up about the emotional challenges of working 20-hour days at a rocket ship startup, her approach to hiring and managing talent, and her current venture OutLever, which turns companies into their own media publications. Don't miss Melissa's hot takes on founder mindset, including why friction...
2025-03-0537 min
The Linkedin Famous PodcastMastering the Art of the Social Hook and Grabbing Attention with Melissa RosenthalMelissa Rosenthal has spent her career mastering the art of attention—from crafting viral hooks at BuzzFeed, to breaking LinkedIn video at Cheddar, to turning ClickUp’s employees into organic LinkedIn powerhouses. Now, as CEO of Outlever, she’s helping B2B brands rethink how they create content that actually drives impact.In this episode, Melissa shares her playbook for LinkedIn success—including why clickbait kills trust, video builds relationships, and engagement isn’t the goal—business impact is.What You’ll Learn in This Episode:How Melissa and her team at BuzzFeed pioneered the viral hook...
2025-03-0334 min
Market MasteryRethinking B2B Content Strategies for Lasting Impact with Melissa RosenthalHiring the right talent is one of the biggest challenges for any startup, but what if teachability matters more than a resume?In this episode, Melissa Rosenthal, Co-Founder of Outlever, shares her insights on building a team that thrives on adaptability, creativity, and fast-paced problem-solving. She explains how her unique career path—spanning BuzzFeed, Cheddar, and ClickUp—helped her identify gaps in how B2B companies own their narratives and build credibility. Melissa also discusses the art of creating trade publications for customers, scaling editorial teams, and why outbound motions can become inbound growth machines....
2025-02-2533 min
Marketing Mindset PodcastBrand vs. Product: The New SaaS DifferentiatorHow do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)Topics Covered:Why pr...
2025-02-1317 min
The Rainmaker PodcastFrom BuzzFeed to ClickUp to Entrepreneurship: A Conversation With Melissa RosenthalWhat does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside...
2025-02-1045 min
Grow Your B2B SaaSS5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa RosenthalDo you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss!
Key Timecodes
2025-02-0435 min
Inside The Workflow#26 Melissa Rosenthal, Co-Founder at Outlever - Disrupting Marketing, Leadership, and Building OutleverIn this episode, we’re excited to sit down with Melissa Rosenthal, Co-Founder at Outlever, to explore her journey through media, SaaS, and entrepreneurship. From her groundbreaking work at BuzzFeed and Cheddar to scaling ClickUp during its hypergrowth, Melissa shares lessons on leadership, bold decision-making, and building a business focused on customer-centric narratives.What You’ll Learn in This Episode:How Melissa's career at BuzzFeed and Cheddar shaped her entrepreneurial mindset.Why ruthless prioritization is essential for scaling a lean team.How AI is transforming workflows and driving smarter scalability.The shift from outbound sale...
2025-01-2936 min
Don't Wait For Your Wake Up Call!2024 Year In Review! | Ep 201🎙️ 2024 Year in Review: Top 10 Podcast Episodes 🎉In this special Year in Review episode, Melissa Deally highlights the top 10 most popular episodes from her podcast Don't Wait for Your Wake-Up Call! 🌟 Relive the wisdom, inspiration, and transformative moments shared by incredible guests throughout the year.✨ What’s Inside This Episode?📌 Top 10 Episodes Recap: Key insights and takeaways from Melissa’s most loved conversations of 2024.🌟 Featured Highlights Include:💪 Thriving Through Life’s Challenges (Ep 187)Dr. Rosenthal shares her inspiring transformation from overworked physician to happy, healthy coach.🎢 Living a Super-Sized Life (Ep 191)...
2025-01-0426 min
Grow & TellIntern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUpMelissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content.She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new startup that helps companies become the #1 news source in their industry.For our 40th episode, we’re talking to Melissa Rosenthal.As BuzzFeed’s Global VP of Creative, she led a te...
2024-12-1045 min
Spark of AgesCreating Signal Not Noise/Melissa Rosenthal - The New PR, Driving In-Bound, Listicles ~ Spark of Ages Ep 26What if your company's marketing could transform into its own dynamic trade publication? Learn from Melissa Rosenthal, co-founder of Outlever, as she shares her innovative approach to modern marketing on the Spark of Ages podcast. With Melissa's deep insights, we challenge outdated marketing strategies and unveil how companies can thrive in an AI-driven world by streamlining their tech stacks and targeting meaningful growth. Her experience at ClickUp underscores the importance of consolidating marketing efforts into efficient, multi-functional platforms.Join us as we uncover Outlever's transformative tactics that help businesses reach new heights by focusing on inbound marketing...
2024-11-231h 01
Marketing on MarsEpisode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, CantaloupeWe’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥
Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe).
From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes!
Highlights:
00:00 - Intro
02:35 - Sponsor Shoutout
04:48 - Pan...
2024-10-041h 28
Don't Wait For Your Wake Up Call!Thriving No Matter What Life Throws At You | Ep 187In this episode, Dr. Jill shares her inspiring journey through an overwhelming amount of stress over two years, including a battle with breast cancer. 🌸 Coming out of that challenging period, Dr. Jill realized something had to change—and that something was her. She couldn’t keep living her life the same way, always putting others first, including her medical patients. 🌟Dr. Jill became certified as a wellness and mindset coach, transforming from a stressed, overworked, unhealthy physician, wife, and mother into a happy, healthy, thriving coach. 🌿 Her extensive experience and training, coupled with her own transformation, uniquely equip her to...
2024-09-2124 min
Fully ManagedHow to Cultivate a Growth Mindset in Business: Expert InsightsPenji Partnership Coordinator, Shannon, talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success.Three things you’ll learn in this episode:Melissa's Journey and Success: The conversation revolves around Melissa's impressive career journey, beginning as an intern at BuzzFeed, where she played a key role in developing their advertising model. Her success is attributed to her ambition, willingness to experiment, and ability to take on challenges beyond her comfort zone.Teamwork and Experimentation: Melissa emphasizes the importance of teamwork and a culture of experimentation in driving success. At B...
2024-08-1929 min
Marketing on MarsThe Strategy Behind Revolution: Disruption + Creativity
Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟
Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Melissa’s story will light up your circuits.
Highlights:
00:00 Intro
03:04 - Hot Sauce Intro
03:46 - 1st shot of Hot Sauce
04:58 - Meet Melissa Rosenthal
09:16 - Explorin...
2024-08-0253 min
The People of Digital MarketingThe Basics of Live Event Marketing with Lindsay McGuire - Episode #159Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.
Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams...
2024-08-0255 min
The People of Digital MarketingWhat Marketers Can Learn From Creators & How To Get Recognized (Internally) with Amir Shahzeidi - Episode #158Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches.
Questions and topics we covered in this episode include:
The unique challenges you’ll face when you’re the first marketing hire
How does Amir define demand generation and how to properly measure it
What does a marketer need to do after demand is generated?
Examples of short-term marketing tactics that creat...
2024-07-3137 min
The People of Digital MarketingHere’s How to Learn The Skill of Linkbuilding with Dave Schneider - Episode #157Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems.
I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than...
2024-07-1936 min
Revenue RehabBrave Creatives: The Importance of Risk-Taking in MarketingThis week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career spanning ClickUp, Insight Timer, Cheddar, and BuzzFeed. She's an advocate for bold brand marketing and differentiating from efficiency-focused strategies. Melissa brings to the table a nuanced understanding of taking creative risks, having helmed campaigns that generated buzz and polarized opinions. Today, she fervently champions the ongoing investment in brand identity, even in the age of AI and machine learning. In this episode of Revenue...
2024-07-1035 min
The Revenue-Driven CMOSummer Break Round UpAs we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authentic and humanized content. The conversations will further delve into the magic of the LTV to CAC ratio for assessing marketing efficiency, the adaptive strategies in product-led growth environments, and the revolutionary potential of digital products across different industries. Takeaways: ~Eng...
2024-07-1040 min
The People of Digital MarketingAdvice every marketer needs to know before joining a new team with Allie Smith - Episode #156Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.
Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day!
2024-07-0834 min
The People of Digital MarketingThe MTaaS (Marketing Team as a Service) with Nathan Yeung - Episode #155Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.
“You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.”
Questions and topics we covered:
How Nathan’s past experience as a VP of Finance makes him a better marketing leader
How would you suggest people find good marketers? How do we make ourselves a “good marketer?”
What is the most important thi...
2024-06-2135 min
The Snoball EffectDe-Risking Your Bets & Contrarian Growth Strategies w/ Melissa Rosenthal [PLAYBOOK]Send us a textIn this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.Our discussion dives into the art of De-risking Contrarian Ideas, where Melissa explores her bold decisions and the strategic moves that helped legacy media adapt and thrive...
2024-06-1342 min
The People of Digital MarketingBonus Episode: The Future of SEO…🔍 - Episode #154This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It’s hard to predict what will happen in the future but, there are some things I’m willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel.
What are your thoughts? How is your team preparing for the future when it comes to SEO?
You can say hello to me on LinkedIn at - https://www.linke...
2024-06-1111 min
Reed Between the LinesHow to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.In this episode, we’re diving into how to maximize your creativity in con...
2024-06-051h 10
The People of Digital MarketingLet’s Make Content Repurposing Simple with Justin Simon - Episode #153Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.
Questions and topics we covered include:
Justin’s origin story from experiencing a 2022 tech layoff to diving into solopreneurship
How to manage creating content at scale
Why is content distribution a challenge for most B2B businesses?
The rookie mistakes Justin wishes he knew about before becoming a content marketer
How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks...
2024-05-2345 min
The People of Digital MarketingMarketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody - Episode #152“No one will slap your hand for saying, ‘I want to hear from customers more often.’”
Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so.
2024-05-1543 min
Connected BrandIt's About TimeOur guest this episode, Melissa Rosenthal, gets to work at the most meta of Connected Brands, a Connected brand that helps others connect with themselves: Insight Timer.
As CMO, Melissa’s got a unique task: How do you build a big brand that fosters community and connectedness, while saying almost nothing at all.
2024-05-1438 min
The People of Digital MarketingRevenue Is The Result Of Relationships with Mike Grinberg - Episode #151Mike Grinberg is the Founder and CEO of Proofpoint Marketing.
Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he’s built his consulting business on people-first principles.
Questions and topics we covered include:
What’s wrong with most GTM models today?
Mike’s definition of the buyer’s journe...
2024-05-0745 min
B2B Revenue RebelsHow to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp)Stale marketing is like stale bread.People will bite - but only if they’re desperate enough.When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it.Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creative Officer at ClickUp, where she built a world-class marketing engine and helped the company go from Series A to the brand that we all know and love today.Melissa's understa...
2024-04-2529 min
The People of Digital MarketingHow To Show Up And Succeed As A Marketer with Adrianna Vidal - Episode #150Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career.
Questions and topics we covered include:
Adrianna’s story on how she became a marketer
Her advice for marketers entering a new experience and how to “show up” on day one…
Why should businesses care about building a community in the first place?
What does...
2024-04-1937 min
The People of Digital MarketingEarly Career Struggles & What To Do When You Have No Idea What’s Going On with Adrianna Vidal - Episode #150Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career.
Questions and topics we covered include:
Adrianna’s story on how she became a marketer
Her advice for marketers entering a new experience and how to “show up” on day one…
Why should businesses care about building a community in the first plac...
2024-04-1937 min
The Revenue-Driven CMOHighlighting 5 Outstanding Women In MarketingToday’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Tifenn Dano Kwan is the CMO of Amplitude and shares how to implement a potent Product-led Growth motion. Melissa Rosenthal is the Chief Marketing Officer at Insight Timer and discusses how to strategically use humor in B2B product marketing. Melissa Wr...
2024-04-031h 07
The People of Digital Marketing2024 Interviewing Tips For Marketers & More with Leah Kovach Margolis - Episode #149Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business.
Questions and topics we covered include:
How does someone get their first job in marketing?
What interview questions should marketers be preparing for?
What questions should marketers ask before taking a job?
How does someone even succeed in their first marketing j...
2024-04-0142 min
The Executive PodcastThe Power of Your Professional Brand with Melissa RosenthalMelissa is an award winning marketing executive and currently the Chief Marketing Officer of Insight Timer, focused on creating a more mindful and balanced world through best in class marketing!Previously she was the CCO of ClickUp and CRO & EVP at Cheddar. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers."Prior to Cheddar, she led BuzzFeed's Global Creative Team. Joining the staff in 2010, Rosenthal was a key contributor to the creation and early success of BuzzFeed's branded content native advertising mo...
2024-03-2538 min
The People of Digital Marketing🧮Everything Marketers Need To Know About CDPs with Brian Kotlyar - Episode #148“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.”
Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition.
Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he playe...
2024-03-2131 min
The People of Digital MarketingStriking Out On Your Own & Building An Agency with Laura Johns - Episode #147Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers.
Her career focus is developing marketing strategies for tech companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Bus...
2024-03-1437 min
Life in the Credits123 Mary Poppins with Showrunner, Producer, and Writer Phil RosenthalPhil Rosenthal, Showrunner, Producer, and Writer, joins Susan and Ben to discuss Mary Poppins, a 1964 musical comedy. Phil shares what it’s like having a career as a showrunner, producer, and writer for sitcoms and travel shows. He discusses using his own life stories for Everybody Loves Raymond, working with his brother Richard on Somebody Feed Phil, and launching the Naked Lunch podcast with his friend David Wild. Phil plays our “Everybody Loves Raymonds” game.
Follow Phil on Instagram and TikTok @phil.rosenthal, Twitter @PhilRosenthal, or IMDb. Somebody Feed Phil Season 7 premieres March 1 on Netflix. Listen to Naked...
2024-02-2958 min
Best Story WinsEp. 24 Melissa Rosenthal (CMO at Insight Timer)Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.Join us as we discuss:The significance of cultivating a movement larger than your productThe shift towards prioritizing retention over brand awarenessThe pitfalls of ad...
2024-02-2944 min
The People of Digital MarketingA Deep Dive Into Quantitative Research with Ben Cortese - Episode #146Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence.
With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children in the kitchen, gardening, and playing volleyball when the weather in upstate New York permits.
Questions and topics we covered...
2024-02-2835 min
The People of Digital MarketingCommunities Are A Marketing Team’s Secret Weapon with Evan Patterson - Episode #145“[Community] sits before Demand Gen. in the funnel…[Community] doesn’t actually generate revenue. I create an environment that makes generating revenue easier.”
Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses. Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community.
Questions and topics we covered include:
Community as a marketing role defined
Some examples of what Community is not?
When did this new job get created?
What’s the...
2024-02-1232 min
The People of Digital MarketingTrying To Get A Job In Marketing? Listen to this! with Zoë Hartsfield - Episode #144“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you’re trying to go 1-to-many…”
Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, marketing, mental health, and career development in the tech industry.
Que...
2024-02-0143 min
The People of Digital MarketingHow To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) - Episode #143Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people’s lives better through the work he does each day.
Questions and topics we covered include:
What do marketers need to know about data stacks? How does it affect their work?
How data teams and marketing teams can work together to produce great business outcomes?
How to define product marketing’s role within the broader context of a...
2024-01-2551 min
The Pro Organizer Studio PodcastPitch Yourself + Your Business to the Press with Rachel Rosenthal (part 2)This is the second epsiode in our 2 part series with Rachel Rosenthal, a professional organizer in Washington DC who has used the media to propel her business to serve over 8000 clients. In this ep we get down to business learning how to pitch potential outlets like TV, podcasts, and print media to grow your organizing business. LINKS FOR LISTENERS Use code POS for Rachel's course The Power of Press for $100 off: https://rachelrosenthal.co/online-courses Learn more about Rachel's organizing business, Rachel & Company: https://rachelrosenthal.co Connect with me a...
2024-01-2426 min
The Revenue-Driven CMOHumanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight TimerToday’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last company grow from 0 to 6 Million Users in 5 Years. Since recording with Chris, Melissa Rosenthal has moved on from her role as Chief Creative Officer at ClickUp and started a new role as Chief Marketing Officer at Insight Timer. Melissa and Host Chris Mechanic discu...
2024-01-2453 min
The Pro Organizer Studio PodcastThe Power of Press for Professional Organizers (p 1) with Rachel RosenthalToday we are demystifying the process of putting your organizing business out in the world by doing press--print, TV, online, podcasts and more! Rachel Rosenthal, who has served over 8000 clients in her Washington, DC organizing business Rachel & Company, has skyrocketed her client list by actively participating in press opportunities. LINKS FOR LISTENERS: Learn more about Rachel and her business Rachel & Company: CLICK HERE Rachel's course The Power of Press Playbook--USE CODE POS FOR $100 OFF!: CLICK HERE Connect with Melissa and Pro Organizer Studio: CLICK HERE
2024-01-2227 minThe People of Digital MarketingWhat Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) - Episode #142Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.
Questions and topics we covered include:
Why Margaret took the plunge to become a soloprenuer?
Her recommendations for where to upskill as a marketer
The characteristics of high-performing marketing teams?
Why marketing teams need to have fun to thrive.
The importance of knowing the differences between “Shared Language” an...
2024-01-1749 minThe People of Digital MarketingHow NOT To Become A Checkbox Marketer with George Huff - Episode 141“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.”
The main theme of this episode focuses on: people, tools, and processes…
George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal’s content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day.
George’s career began in design and technology, but his curiosity about how captivat...
2024-01-0843 min
SaaS Half FullThe Fame and Flops in Creating Memorable Brands, with Melissa RosenthalSaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp, unpacks the elements needed to create a memorable brand in the face of new market demands and how to measure effectiveness. Plus, she's brave enough to talk about one of her biggest brand fails and what was learned from the experience. Connect with Melissa: https://www.linkedin.com/in/melissarosenthal5/ Connect with Lindsey: h...
2023-11-2932 min
Women in B2B Marketing41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUpIn this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.Melissa talks through:titles and their significance: Chief Creative Officer vs. Chief Marketing Officer building a Strong, Differentiated, Memorable Brandthe misconception of overnight success how ClickUp initially cast a wide n...
2023-11-2950 min
The Content RebelsWorking in house and rebellious campaigns with Melissa RosenthalEver wondered how some brands have a knack for creating risky and rebellious content that speaks to the cultural moment? Us too. That’s why in this episode of the Content Rebels, Sarah Spence talks to Chief Creative Officer at ClickUp, Melissa Rosenthal about working in house, and getting those rebellious campaigns over the line.
In this episode you’ll learn:
What it means to be a creative and work within a brand’s comfort zone
How to insert creativity even within ROI demands
Why leaders in creative spaces need to protect employees from too muc...
2023-10-0431 min
The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim TimeHow partnerships differ from other relationships and are they a waste of time? AMA #1In this AMA Melissa Rosenthal and Phil Hayes-St Clair cover three key partnership concepts including the definition of a partnership and why they are important, how they differ from supplier relationships, and how to know if pursuing a partnership is worth it. To learn more about Melissa's work in executive coaching visit melissajrosenthal.comYou can level up your partnership skills by signing up (free) to receive the 5 Tactics in Phil's Partnership Toolkit delivered by email as a 5-day course by following this link: philhsc.com/newsletter
2023-09-0519 min
ForwardSlashThe Different Elements of Brand & Their Roles in B2B Tech GrowthIn episode 21, Adam speaks with Melissa Rosenthal, Chief Creative Officer of ClickUp, to talk about the different elements of "brand" and the roles they play in B2B tech GTM, especially in crowded categories. Melissa educates us on ClickUp's approach to brand, why they decided it would play a central role from the very beginning, how brand influences ClickUp's website strategy and UX, and the future of B2B tech website experiences at large.
2023-08-1736 minThe People of Digital Marketing🎨How B2B SaaS Companies Can Scale Their Creative with Melissa Rosenthal, CCO of ClickUp - Episode #130“Differentiate yourself by making sure that you have people in-house that have worked with the brand, understand the brand, and connect with everyone [in the team]—so you don’t just have a random team working on your account and 50 other accounts…”
Melissa Rosenthal is an award-winning marketing exec and the Chief Creative Officer at ClickUp, focused on making the world more productive through best-in-class SaaS marketing!
Previously Melissa was the CRO/EVP at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes...
2023-07-2434 min
The SaaS Sprints Podcast (Content Marketing Podcast)How to build $2m pipeline using content-led evangelism: Nick Bennett➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:20 - Journey from field marketing to event led growth04:10 - The rise of event led growth 06:30 - What is event led intent? 08...
2023-06-1226 min
The Own the Moment PodcastMelissa Rosenthal on building Buzzfeed, ClickUp and being an authentic brand onlineThis week we’re talking to Melissa Rosenthal, one of the most innovative and accomplished marketing leaders going around. That’s a big claim, but I think Melissa’s resume and track record support the claim. Melissa is currently the Chief Creative Officer at ClickUp, the 7th fastest growing company in America. ClickUp is an innovative workplace productivity platform, they’re currently valued at 4 billion dollars and have raised money from the industry’s top venture capital firms including Andreesen Horowitz and Lightspeed. ClickUp is a B2B company that does brand, creative and market...
2023-05-2433 min
Productivity MasteryPersonal productivity lessons by a creative executive with Melissa Rosenthal | Productivity Mastery #148In episode #148 we welcomed Melissa Rosenthal, CCO at ClickUp.Melissa came back to the podcast after her first appearance in 2020.Listen to this episode and learn:💡How Melissa organizes her schedule as an executive?💡What leadership lessons she learned from working closely with 3 very different CEOs?💡How to build a productive and creative team culture?About our guest:Melissa Rosenthal is a highly accomplished and innovative creative professional, with extensive experience in the media industry. She is widely recognized for her exceptional talent in developing and executing creative strategies that captivate audiences and drive...
2023-05-221h 06
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 67 - Unleashing B2B creativity to punch above your weight with ClickUp's Chief Creative Officer, Melissa RosenthalSend us a textYou’ve probably heard the criticisms of B2B marketing—it’s boring and lacks creativity. And besides, it’s way too expensive to produce ads like B2C companies.In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp shares her approach to creating remarkable content without breaking the bank. Coming from B2C powerhouses like Buzzfeed and Cheddar, Rosenthal immediately saw the blue-ocean opportunity in B2B to differentiate. So, she built an in-house creative agency at ClickUp by investing in the right people and equipment...
2023-05-1933 min
Startup Hypeman: The GOAT to Market ShowGTM 1-2: Driving 100x Revenue Growth via Brand Differentiation with ClickUp CCO Melissa RosenthalSay it with me friends: PRODUCT alone doesn't win! Especially when there's competition, your brand is what will convert prospects into customers into champions, and advocates. There is perhaps no better example of this than the meteoric rise of ClickUp. At its core, ClickUp is a project management software. But their BRAND is someone you'd want to be best friends with. They've become famous for things like music videos and parody commercials to announce feature releases. This type of brand building...
2023-05-1442 min
UX Gym PodcastEpisode 30: Building a Great UX Portfolio and Enhancing Your Designs: Melissa Rosenthal Strategies for SuccessIn this episode, hosts Jarek and Ayesha chat with Melissa Rosenthal, Chief Creative Officer at ClickUp. Jarek, Ayesha, and Melissa discuss the ins and outs of UX portfolios. They examine the common belief that 80% of UX portfolios are bad and explore what makes a great portfolio. The conversation also covers where to focus if you want to create a standout portfolio and the dos and don'ts of UX portfolios. The use of AI in UX design is also explored. The trio looks at whether AI...
2023-05-0958 min
The SaaS Sprints Podcast (Content Marketing Podcast)How ClickUp grew 100x with content marketing: Melissa RosenthalIn this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level.
In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core...
2023-05-0628 min
The WordBirds Podcast with Chris WillisHow to Use Content to Tackle Your Competitors, with Melissa RosenthalIf you're looking for tips on how to outsmart your competition, you've come to the right place. According to Content Marketing Institute, "Content marketing is the most powerful way to build brand awareness and drive traffic." And it's not just about creating content that gets shared on social media—it's about making sure that the content you create is relevant and useful for your audience! In this episode, Melissa Rosenthal, award winning marketing executive and the Chief Creative Officer at ClickUp, shares how content can be utilized to strengthen your branding, tackle your competitors, and get you to stay ah...
2023-04-1118 min
The Courageous Podcast with Ryan BermanMelissa Rosenthal - Chief Creative Officer at ClickUp“The hardest days are the most fun sometimes.” First at Buzzfeed, then helping to grow and sell Cheddar, Melissa Rosenthal recently made the leap to San Diego to take on a new challenge in her career. As the Chief Creative Officer at ClickUp, Melissa is taking a bold approach to humanizing marketing in a space where it isn’t so common. Melissa has been named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers” for her creative brand work. As you’d expect, Melissa drops plenty of gems on this episode of The Courageous...
2023-03-0138 min
Content LogisticsHow B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights the benefits of producing evergreen content, which can save time and resources in the long term.Throughout t...
2023-01-1846 min
TractionHow ClickUp 100X’d Revenue in 3 years with Melissa RosenthalOn this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp discusses which rules to break to skyrocket your company's growth. Competition is stiff in today's startup world. With so many innovative ideas and business models, it's no wonder that companies are running on all cylinders to stand out and generate revenue. So how do you gain a competitive edge to accelerate growth? And how can infusing creativity into your brand set your company apart? Melissa knows firsthand how to stand out in a crow...
2023-01-1120 min
The More We Know by MeerBecoming A Master Creator in Your Own Life with Chief Creative Officer of Click-Up, Melissa RosenthalWelcome back to The More We Know! The More we know, the more we grow. Your mentor today is award winning marketing executive, Melissa Rosenthal. Melissa is an award winning marketing executive and the Chief Creative Officer at ClickUp ($4 billion software start-up), focused on making the world more productive through best in class SaaS marketing!Previously Melissa was the CRO/ Executive Vice President at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and...
2022-12-3045 min
Successful AFFinding Your Superpower w/ Chief Creative Officer at ClickUp: Melissa RosenthalIn this episode was speak with Melissa Rosenthal. Melissa is an award winning marketing executive and the Chief Creative Officer at ClickUp. Previously Melissa was the CRO/Executive Vice President at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers." We discuss everything from how to stand out as a young professional to advice for successful women in the workplace. We learned so much from this conversation with Melissa and got an...
2022-11-221h 11
The ChangemakersGrowing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUpIt’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand around content that entertains. Then she joined Cheddar, a live media company at the intersection of news and technology, as a founding member of the executive team. It’s not often that creative attitudes and perspectives honed in those environments find their way into B2B tech. But that’s what happened when Melissa joined Cli...
2022-10-2738 min
Life in the Credits065 The Incredibles with Showrunner and Executive Producer Rich RosenthalRich Rosenthal, Showrunner and Executive Producer, joins Susan and Ben to discuss The Incredibles, a 2004 animated action adventure. Rich shares what it’s like having an Emmy and James Beard award winning career as the showrunner for Netflix’s Somebody Feed Phil. He discusses getting his start as a production assistant working on commercials, becoming an executive producer on Adult Swim’s ‘Children’s Hospital’, transitioning a show from PBS to Netflix, and getting to travel the world eating delicious food with his brother Phil Rosenthal. Rich plays our “Somebody Feed the Movies” game.
Follow Rich on IMDB. Watch “Som...
2022-10-2049 min
Pointing It Out: A Needlepoint Podcast[ARCHIVE] Stitching with Rachel Rosenthal - Megan interviews Rachel, of Rachel Barri DesignsMegan sits down with Rachel Rosenthal, owner and designer with Rachel Barri Designs. Follow Rachel on Instagram @rachelbarridesigns and check out her website: https://rachelbarridesigns.com. This episode was first published on YouTube on October 15, 2022.Watch on YouTube: https://youtu.be/QoEMg0cwgEUJoin the stitchy fun on Instagram: @pointingitoutpodcastSend us an email: pointingitoutpodcast@gmail.comSubscribe to our YouTube Channel: youtube.com/@pointingitoutpodcastHOSTS:Megan Holmes of the Needlepoint Clubhouse in St. Louis@stlneedlepointShop online at...
2022-10-1551 min
Pipeline VisionariesCreating Champions of Your Brand with Melissa Rosenthal, Chief Creative Officer of ClickUpThis episode features an interview with Melissa Rosenthal, Chief Creative Officer at ClickUp. ClickUp is an all-in-one productivity platform, that brings teams, tasks, and tools together in one place. Melissa is an award-winning marketing executive focused on making the world more productive through best-in-class software as a service marketing.On this episode Melissa Rosenthal shares her insights into creating champions of your brand, the importance of taking bets in marketing, and ways to differentiate your brand from competitors.---“I believe in building people as media channels. It was just a huge growth le...
2022-09-2037 min
Marketing People LoveThe Queen of Disruption w/ Melissa Rosenthal @ ClickUp [Pt 2]Welcome back to Marketing People Love, with Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating Marketing People Love. Today we have part two of our interview with Melissa Rosenthal, Chief Creative Officer for ClickUp which raised $400M at a $4B valuation, that's a quadruple unicorn! She has been part of 3 disruptive start ups from Buzz Feed, to Cheddar and now...
2022-09-1317 min
Marketing People LoveThe Queen of Disruption w/ Melissa Rosenthal @ ClickUp [Pt 1]Welcome to Marketing People Love, with Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating Marketing People Love. Today we have Melissa Rosenthal Chief Creative Officer for ClickUp which raised $400M at a $4B valuation, that's a quadruple unicorn! When people say someone is on a “rocket ship” of growth Melissa knows so much about it that NASA should just make her...
2022-09-0617 min
Wind Is the Original RadioGuest episode: interview with Melissa Pons and Rob Rosenthal Hello friends, this is a guest episode from Sound School Podcast, a bi-weekly podcast on the backstory to great audio storytelling. The earthfm.kinsta.cloud curator-in-chief, field recordist Melissa Pons brings us into the forest of Sweden, the jungle of Brazil, and to the wolves in Portugal. Re-published with the kind permission of Rob Rosenthal, PRX and […]
2022-08-3030 min
Sound School PodcastWolves, Horses, Boars, Birds, and BugsField recordist Melissa Pons says one of the most important elements of recording soundscapes isn't the gear -- it's you. If you're humble and connect to how the landscape makes you feel, your recordings will benefit. Recording sounds around the world on this episode of HowSound.
2022-08-1616 min
The Make It Happen Show106. You Make It Happen: Top 3 Ways To Stand Out In The Crowded Market Of 2022 To Build A Memorable Brand Without Spending Millions (with Melissa Rosenthal, ClickUp)The world is more crowded than ever in 2022 with brands and businesses demanding the attention of consumers on every single platform available. It's clear that companies must start taking calculated creative risks to become more memorable and actually stand out from the pack. But what's the best way to do this that will help your business produce real-life results?
ClickUp, a once-scrappy startup from the States turned $4 BILLION productivity powerhouse, knows exactly what to do having grown through their experimentation with new forms of storytelling that helped humanize the typically-stale world of enterprise software and B2B...
2022-08-1008 min
B2B Community Builder Show (formerly Chief Executive Connector)Ep 183 | Viral B2B Content: the Business Case For It w/ Melissa RosenthalWe've all seen what viral B2B content can do for a brands, and secretly fantasize about how to create our own, but few of us have ever built a department around it.That's why when I saw ClickUp's creative team churning out extremely creative, high performing content, multiple times a month, it was obivious we needed their head of creative on the show!We've learned from Melissa Rosenthal about:- What it takes execute a viral content strategy- Why the halo effects of virality are often misunderstood and undervalued...
2022-07-251h 08
This New WayAchieving Productive Outcomes: How to Unlock Creativity Within Your Team (with Melissa Rosenthal, Chief Creative Officer at ClickUp)https://fellow.app/supermanagers/melissa-rosenthal-clickup-achieving-productive-outcomes-how-to-unlock-creativity-within-your-team/
Has your team ever experienced creative blocks?
How can managers help their teams remain aligned and productive?
In today’s episode, Melissa dives deep into what it takes to lead creative teams while staying aligned and being a creative unblocker.
Melissa Rosenthal is the Chief Creative Officer at Clickup, an all-in-one project management platform - and one of Fellow’s integrations!
Melissa also shares how she defines productivity within her teams and what their creative process looks like.
She also shares the behi...
2022-07-2141 min
The Bright Side of Life (Mental Health, Self Care)Understanding PTSD and Trauma. Michele Rosenthal's story.Michele Rosenthal is a Trauma Recovery Specialist, award-winning trauma and PTSD blogger, award-nominated author of multiple trauma/PTSD recovery books (including Your Life After Trauma and Heal Your PTSD), popular keynote speaker and workshop/seminar leader. In addition, Michele is a Certified Professional Coach, Licensed Master Practitioner of Neuro-Linguistic Programming, and Board Certified Hypnotist with a specialty in Trauma and PTSD.For many years Michele hosted a radio program and podcast series dedicated to interviewing the top experts in the fields of trauma, psychology, neurobiology and recovery. A trauma and PTSD survivor herself, Michele struggled with PTSD...
2022-05-311h 13
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyMelissa Rosenthal: How to Craft a Memorable Brand in a Crowded MarketMelissa is the Chief Creative Officer at ClickUp. In this episode, we chat about how you can go about creating a memorable brand, measuring your brand's impact, and Melissa's experience as a member of the founding team of Buzzfeed.
Follow Melissa: https://www.linkedin.com/in/melissarosenthal5/ & https://twitter.com/MelisOnCheddar
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Int...
2022-05-2025 min
Adventure Capital by WefunderAll Together Now with Melissa RosenthalPlan, track and manage any type of work with project management that flexes to your team's needs with Click Up.https://clickup.com/Hosted by Jonny Price & Katie PowersProduced by William (Classic) ThomasHosted by Jonny Price & Katie PowersProduced by William (Classic) Thomas "Wefunder does not endorse, recommend, or advise investing in any company. "
2022-04-0945 min
B2B GrowthPersonality: The Superpower in Business, with Melissa RosenthalIn this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp.
Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.
2022-03-3123 min
Agency JourneyBuilding Better Branding With Melissa RosenthalMelissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts.Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. She has been named one of Forbes’ “30 Under 30,” Business Insider’s “30 Most Creative People in Advertising Under 30,” and Digiday's "Changemakers." Melissa also led BuzzFeed's global creative team responsible for creating branded content for advertisers and was a key contributor to the advertising model’s early su...
2021-09-2921 min
No Grey Zone PodcastSeason 2 Ep. 12 - Interview with Lynn RosenthalKathryn Marsh & Melissa Hoppmeyer are prosecutors with over two decades of experience between them, specializing in child abuse, sexual assault and domestic violence crimes. They are also co-founders of Right Response Consulting, an agency that provides training and in the areas of sexual assault, sexual harassment and human trafficking as well as developing policies and procedures for businesses and educational institutions. Facebook @NoGreyZonerrcInstagram @NoGreyZonerrcTwitter @NoGreyzonerrcPodcast Music:I'm Just Good by Johny Grimes https://soundcloud.com/johny-grimesCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: http://bit.ly...
2021-03-2234 min