Shows
Aware Parenting Stories with Joss GouldenEpisode 86 - Death, Loss and Grief with Danni and JossThis episode explores death, loss and grief and how Aware Parenting can support us in the deeply painful process of grief. It is another conversation with my wonderful friend and colleague Danni Willow. Danni is an aware parenting instructor and mother to 2 girls. If you are currently experiencing grief, we are sending so much love to you and encourage you to reach out for support.
In this conversation, we share some of the ways that we experience grief in our lives and some of the many intense, mixed feelings that we often experience in response. We talk about how our...2024-07-151h 00
Innovative Minds with Mel FrancisMastering LinkedIn Copywriting with Joe MckayThis episode is a special one as I speak to self-proclaimed ‘nobody’ on LinkedIn, Joe McKay.He’s a LinkedIn ghost-writer who creates success for his clients whilst building a copy empire for himself.We dove into…How to craft impactful thought leadership content on LinkedinJoe’s top tip for ideation and creation The secret sauce for attention-grabbing hooksIf you want to get into the Linkedin content creation game, or you want to level up how you play, take a listen.Remember to:Follo...2023-07-0651 min
Innovative Minds with Mel FrancisHow To Exit With Mac LackeyI got the opportunity to sit down with the maestro of business exits, Mac Lackey.He’s a legend in the business world, successfully exiting six 7-8-fig businesses in his 25-year career (so far).With such an impressive track record, I was all ears for…How entrepreneurs should gear up for a successful exit The biggest misconceptions surrounding mergers and acquisitions And how to get the highest premiums Mac divulges his exit strategies, providing an impromptu masterclass on how to do it right.So, if you’...2023-06-2950 min
Innovative Minds with Mel FrancisLisa Teh’s Serial Founder StoryI sat down with the super stylish serial entrepreneur, Lisa Teh.She’s a force to be reckoned with in the entrepreneurial world. With an impressive portfolio, including a cutting-edge marketing agency attuned to Web 3.0 and a unique toothpaste brand, Lisa shows us you can carve whatever path you want. I loved delving into:How she steers her entrepreneurial journey through the ups and downsHow she pivoted from fashion marketing to tech iconAnd the secret behind balancing multiple successful ventures.She is a TOTAL boss and...2023-06-2226 min
Innovative Minds with Mel FrancisThe World Needs A Clean Sweep With Alex KainThis sit down sesh was a refreshing deep dive into who we are behind the business. I’ve known Alex Kain for some time and we usually talk software. His company Human Pixel is a software development automation company.But, I got super intrigued when he suddenly shared his philosophy and I asked him to tell me more.We riffed on what the world would look life if:We treated strangers as if they were your family?We did good for others because it’s the right thing to do?We...2023-06-1546 min
Innovative Minds with Mel FrancisPersonal Branding Goddess Melanie BordenMelanie Borden is a major Linkedin personal brand.I noticed her and just had to find out how this woman was on fire. In this episode, she shared her exceptional journey to 140,000 followers.How she started with no intention to be a major influencer, and no monetisation purpose. And that’s the secret of how she’s done so well. She tells all and her major tip is: when starting a personal brand, if you start with nothing to sell for first year, you can achieve way more s...2023-06-0855 min
Innovative Minds with Mel FrancisHow To Increase Your Leads With Chris RocheI love getting into it with another marketing agency owner. This time it was Chris Roche, CEO at Catalyst Consulting.We got stuck into:Why the design of your website should be the last thing you focus on Facebook is not only for B2C, but also B2BWhy you should have a retargeting layer on Facebook and YouTubeHow to work with a small budgetHow to divide time between organic and paid adsWhy you need to turn ads off during the Christmas period And the mega-bonus…Chris' content creation process.2023-06-0156 min
Innovative Minds with Mel FrancisEmail Marketing Secrets with Will WangWelcoming Will Wang to the podcast stage…He’s the Founder of Growth Labz and the god of using emails to land fortune 500 companies.I picked his brain, so you can all benefit from his stellar strategies.What I found in there:The best practices for email subject lines The best practices for writing a cold emailsThe optimal length for an emailAnd, the golden ticket…How to build the best converting lists for email lead generationRemember to:Foll...2023-05-251h 00
Innovative Minds with Mel FrancisHow To Grow From Concept To Cash with Rand FishkinI sat down with SEO guru Rand Fishkin, co-founder of MOZ and SparkToro.He’s legendary in the marketing and SEO world.Amassing 400,000 Twitter followers and 139,000 on LinkedIn, and growing.Now I had to know:What it took to kickstart MOZWhere his genius ideas come fromAnd how he navigates the tricky waters of bringing an idea to marketWe discuss his current business, SparkToro which was built with a single goal: to help marketers know their audiences inside out.So, if you’re i...2023-05-191h 05
Attributed - A podcast by DreamdataA new marketer in your team - ChatGPTAI has been shaking up nearly every industry! A new category has recently entered the market:generative AI.How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?We are sitting down with Mellonie Francis, Founder of “Are you B2B”.We will dig into how tech enables marketing from creation, analytics and scheduling.You will learn:- How to use...2023-05-0828 min
Innovative Minds with Mel FrancisHow to Use CHATGPT for LinkedinIn a special edition of our podcast, I was interviewed by Dreamdata's Laura Erdem.We discussed the power of ChatGPT in marketing and I shared my secrets on how to use ChatGPT for LinkedIn.I hope you get huge value, and can use some of these secrets to build your brand on LinkedIn.Remember to:Follow Laura on LinkedIn:https://www.linkedin.com/in/lerdemFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/And if...2023-04-2533 min
Innovative Minds with Mel FrancisEvery SaaS Founder Needs To Hear ThisI caught up with Mark Stouse who is a GOD at using Linkedin polls.His polls attract A LOT of attention. His insights caught my attention.In this podcast we dive into Mark's Linkedin journey and how brand can make or break SaaS startups.The Ex-CMO of Honeywell's Aerospace arm is now the CEO of SaaS platform Proof Analytics. A marketing analytics company helping B2B companies to forecast, prove, and optimize ROI on marketing.Mark is one of the most influential analytics leaders in marketing and...2023-04-141h 10
Innovative Minds with Mel FrancisHow to Drive Results on LinkedIn in 2023LinkedIn has changed.The algorithm has gotten a lot tougher.That's why I sat down with the God of LinkedIn Algorithm Richard Van Der Blom to find out "How to Drive Growth on LinkedIn in 2023".In this live event, we both share our content strategies, commenting strategies and thought leadership frameworks which will see you win on LinkedIn in 2023.This episode is jam packed with LinkedIn gold.Don’t miss listening to this episode if you want to crush LinkedIn in 2023.If...2023-03-311h 29
Innovative Minds with Mel FrancisBootstrapped to $100 Million ARR with Tony NashThere are only 5 entrepreneurs in Australia who have hit the type of success Tony Nash, founder of Booktopia has. I mean the guy bootstrapped his company to a $100 million ARR!He is one of the most astute business entrepreneurs I have spoken to and I’m proud to share with you his story and his strategy on how he built a 300M ARR business (yes he is up to 300M ARR now) out of nothing. Follow Tony on LinkedIn:https://www.linkedin.com/in/nashtony/Foll...2023-03-231h 08
Innovative Minds with Mel FrancisHow to create the Perfect LinkedIn Profile with Dina CalakovicDina Calakovic is a LinkedIn power writer.She's a master at authority marketing and has quickly grown her following to 64,000 followersIn this episode we get into:How she got into LinkedIn?How to write a great LinkedIn profile from top to bottom? Her content writing process?What she thinks of ChatGPT as a writer?The goddess of LinkedIn Profiles will have you rethinking your LinkedIn profile and personal branding.Follow Dina on LinkedIn:https://www.linkedin.com/in/dina-calakovic-authority-marketing/Follow ‘Mellonie Fra...2023-03-1730 min
Innovative Minds with Mel FrancisThe Secret to Winning on LinkedIn with Jasmin AlićJasmin (Jay) Alić is one of the fastest growing LinkedIn Influencers.A teacher, a rapper and a Fortune 500 Copywriter who failed 3 times on LinkedIn, before gaining 70,000 followers in 18 months.His concise copy and beautiful carousels caught my eye and got me interested to find out:How he does what he does?How he got into LinkedIn?What's his secret to such rapid growth?What's his content process?How he designs such clean and beautiful Carousels?This episode with Jay w...2023-03-091h 00
The Acronym PodcastHow to Build a 7 Figure Agency Through Your LinkedIn Profile with Mellonie FrancisIn this episode, I'm sitting down with Mellonie Francis, Founder of Are You B2B. We discuss how personal branding through LinkedIn can be a catalyst to a 7 figure business and why having multiple smaller clients leads to revenue year after year.
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Launch Your Own Marketing Agency with The Independent Marketer2023-03-0347 min
Innovative Minds with Mel FrancisHow to Bring Humor into LinkedIn with Liam DarmodyMy guest Liam Darmody is a LinkedIn Influencer with 33,000 followers. A proud father, hot sauce aficionado who uses humour to great effect in LinkedIn.His authenticity really comes through and here is what we get into 👇🏼How he got into LinkedIn?What's his content process?How to add humour when creating content.How Liam uses personal branding as a employee?Liam has grown 33,000 followers big with his voice and I've crowned him the LinkedIn God of Humor.Follow Liam D...2023-03-0252 min
Innovative Minds with Mel FrancisHow to Convert on LinkedIn with Richard MooreWant your content to convert? Want people to orbit around your content? Then this episode is for you. Richard Moore is a Linkedin conversion expert (for consultants and coaches)!Here is what we get into: How do you write content that gets your customers to orbit around you?How to convert profile views into $? [the secret recipe] What's Richards secret content strategy?Richard is a sales director turned founder of the LinkedIn Client Accelerator. A leading program for understanding the s...2023-02-231h 04
Innovative Minds with Mel FrancisZERO to 30,000 Followers In 18 months on Linkedin with Rosie ChongWant to know how to go from Zero to 37,000 followers?My guest Rosie Chong has gone from 0 to 37,000 followers in 18 months.How does she do it?What's her strategy?What's her secret sauce?Is a good selfie stick all it takes?Most importantly what's her content process?I'll be digging to find out ALL her secrets.Incase you haven't come across Rosie Chong,, she is a Social Media Strategist during the day and a personal branding expert at night...2023-02-0944 min
Attributed - A podcast by DreamdataLinkedIn Social SellingLaura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. She started building her pipeline based on LinkedIn Conversation and was extremely successful. In this episode, Laura tells her story, of how to be succ...2023-01-2654 min
Innovative Minds with Mel FrancisHow To GO VIRAL, After Viral After Viral on Linkedin with Tasleem Ahmad FatehWant to know the secret behind creating content that goes viral, again and again and again?My guest Tasleem Ahmad Fateh 👽 receives 5000 likes, 700 comments, 60 re-shares on average daily on linkedin.How does he do it?What's his story?What's his why?What's his content process?I'll be diving into it all.Incase you don't know Tasleem Ahmad Fateh 👽 is an Australian refugee who has gone from delivering pizzas to currently building one of the fastest growing personal brands on LinkedIn. Currently 50,000 follow...2023-01-261h 07
Innovative Minds with Mel FrancisPodcasting Secrets with Tom HuntThis episode is a bit meta: a podcast about podcasts!I caught up with Tom Hunt, founder of Fame. Tom has essentially perfected the art of podcasting - and his winning format powers successful podcasts in almost every vertical.If you think the podcast game is saturated - think again!Tom's view is that if you don't have a podcast as part of your marketing, you don't have a marketing plan.He shares some jaw-dropping growth stats on the potential of podcasting for your business.2022-11-2454 min
Innovative Minds with Mel FrancisPartnership Marketing is the NEW BLACKMarketing Ad spend going nowhere?Maybe it's time to consider partnership marketing.If that sounds nebulous and/or complicated - fear not:My guests this week on Innovative Minds have not only solved the puzzle, they've built a live marketplace where you can start partnership marketing today.The solution they've built empowers businesses from any vertical to find the right partners - easily.Jamie Pitt and Ryan Elliot are co-founders of Partnar.ioTheir customer-centric, psychographically-driven segmentation strategy is elegant and ingenious.And their own...2022-11-1742 min
Innovative Minds with Mel FrancisSelling Has ChangedI know this might sound like an overstatement - but it's true:This week I caught up with someone who’s completely reinvented the selling process.Anil Menghani won LinkedIn’s first “Modern Sales Award”.Even better: His team is crushing it using these techniques!As Anil says: "The award recognises salespeople who are “LinkedIn savvy, who are really up there on their game of online engagement”Take note:Salespeople need to keep up with the changes or be left behind.And make no mistake:This is...2022-11-101h 03
Innovative Minds with Mel FrancisI Don't Have Time I’ve proven it, over and over again:Personal branding does NOT take a lot of time.And considering the modest cost, it’s MASSIVELY profitable.Yet, CEOs are STILL sitting on the fence:Telling me, over and over again:❌ "I don’t have time"❌ "I'm waiting on funding" 🙄NO!That passive mentality is a road to NOWHERE!In this episode, I show you how iconic, successful brands achieved that success - by making SMART investments, at the RIGHT TIME!So...2022-11-0813 min
Innovative Minds with Mel FrancisThe Multiplier MindsetThis week, I spoke to Tracy Clark - the life-changing life-coach who unleashes the “multiplier mindset” onto the business world.I was actually a little nervous about this podcast.But I needn’t have been!Within 30 minutes, Tracy calmly walked me through the steps of finding my higher self as an entrepreneur.Her process is intuitive to follow, but packed with psychological and business insight. And that’s key to Tracy’s success:Unlike most life coaches who offer advice to founders, Tracy has walked the...2022-11-0355 min
Innovative Minds with Mel FrancisAre you ready for LinkedIn ads?Most people fail with LinkedIn ads.If you want to be successful with LinkedIn ads, you need to make sure all the pieces are in place before you start running them.In this week's Aha Moment I walk you through everything you need to get right BEFORE placing an ad:First also need to understand the buyer's physiology.They hook them in with contentThat content must be enticing.And most importantly:You need to set a budget which adequately covers your total addressable market...2022-11-0120 min
Innovative Minds with Mel FrancisLinkedIn Social SellingLinkedin Marketing is tricky: Implementation is delicate. Execution is complex. And measurement is 😵Multichannel adds a whole new dimension of tricky, delicate and 😵.Our guest on Innovative Minds this week, @Laura Erdem is Accounts Executive at @DreamData - a revenue attribution solution for multichannel B2B marketing.She also utilises a highly effective LinkedIn social selling system which I believe is the future of both sales AND marketing on Linkedin.Her Linkedin content is punchy, positive and high-energy: Just like she is!Here’s...2022-10-2754 min
Innovative Minds with Mel Francis1 hour = 20 pieces of contentToo busy for #content #marketing?Do it in JUST 1 HOUR! 👇It's true:You can produce 20+ high-quality #LinkedIn pieces in LESS THAN an HOUR!That means:You can post high-impact stuff DAILY - in just an hour a week.But first - you'll need 2 VITAL ingredients:A great teamA strong processOn Aha Moments with @Mel Francis # 4, I give you a framework for building both.It's easier than you think - and...2022-10-2513 min
Innovative Minds with Mel FrancisUnstoppable SuccessWant to conquer your industry - in just 4 years??Then you NEED to hear this 👇My guest this week on Innovative Minds with Mel Francis is someone who, frankly, I’m honoured to have even met, let alone worked with.Arjun Paliwal is the Founder and CEO of InvestorKit - and he’s one of the most inspirational founders you’ll ever meet.You might recognise Arjun from his regular spot on Sunrise, his articles in Property Investor magazine and his countless TV interviews.In just 4...2022-10-2038 min
Innovative Minds with Mel FrancisHow to get MORE views on LinkedInOn this episode of Aha Moments with Mel, I answer the number 1 question we get asked:How do I get more views on LinkedIn??There are a few things you can do, right now, to 3x your views.And if you play the long game, you can use these tips to 10x your views (or more)!I share tips on creating catchy content, building a support community, and using content partnerships effectively.You'll learn how to use LinkedIn's features to your advantage and how...2022-10-1319 min
Innovative Minds with Mel FrancisOvercome FEARTOP SKILL NEEDED for big-wave surfing? 🏄🌊MINDSET 🧠On this week's episode, I had the pleasure of meeting a legendary big-wave surfer - and an iconic motivational speaker - @Mark Mathews.Mark always wanted to be a competitive surfer, but couldn't quite get there. It's not that he wasn't good - just that SO few are chosen.Just as he was about to quit professional surfing and learn a trade, the industry offered Mark a Faustian bargain:He could finally have the life he wanted - but onl...2022-10-061h 07
Innovative Minds with Mel FrancisHow To Go Viral On LinkedIn"Will I go viral?" 🦠When someone thinks about #content #marketing, that's generally their first question.And fair enough! That's the image of #contentmarketing we've all been sold!So Mel's Aha Moment #2 is all about the v-word: VIRALITY.We analyse 3 posts which (unexpectedly) went #viral for us in the same week.Was there an x-factor all of them shared?Can you even predict virality at all? Or is it a fluke? 🎲Maybe the mysterious "Thursday phenomenon" was in play! 🎃...2022-09-2915 min
Innovative Minds with Mel FrancisLanding Pages That LandGot a SH1T landing-page? Yeah, same here.It's not our fault: We just got SH1T ADVICE 👇🏽This week on Innovative Minds with Mel Frances, I speak to @Steven Lewis, Director of Copywriting at @Taleist Agency.Steven "writes copy that makes your phone ring" (his tagline).He's completely flipped the script on everything we've been told about #landingpages.He describes a landing page as basically a digital Gruen transfer:It's NOT there to sell anything. Ignore the flowers, look past the fr...2022-09-221h 23
Innovative Minds with Mel FrancisGOOGLE ADs vs LINKEDIN 🥊This week's episode of Innovative Minds with Mel Francis is a bit different:No guest, just me 🥰We've been running a lot of @Google ads this week - and we've gathered some really HOT insights to power-up your #digitalmarketing.This weeks podcast goal is 100% about sharing those lessons with you PLUS some more HOT insights.I dive into the stats around paid vs organic #content - focusing on the comparative sales-velocity of #Google vs @Linkedin.If you're weighing up which platform to use in you...2022-09-1526 min
Innovative Minds with Mel FrancisCrush it with Video MarketingWant better VIDEO content? 🎬This week's INNOVATIVE MINDS has you covered 👍🏽This week I caught up with @Cliff Coelho from storydriven.videoCliff is a video marketing genius - whose video #content is positioned to get SALES!I've been experimenting with a lot of different #video formats lately. So when Cliff accepted my invitation to join the podcast, I jumped at the chance to accelerate my own learning-curve.Cliff and I shared tips on video strategy, video production, targeting, scripting, stock footage or no stock foo...2022-09-081h 04
Innovative Minds with Mel FrancisMake Love Not Porn ❤️ with Cindy GallopMake Love Not Porn ❤️ Like the idea? You're gonna LOVE the woman behind it 👇🏼This week, I podcasted with a very special guest: Cindy Gallop, Founder and CEO of Make Love Not Porn.As its name suggests, Make Love Not Porn is a #technology platform built to challenge mainstream concepts of sex - and showcase a more fully “human” side of sexuality.As you might expect, birthing this vision hasn’t been easy for Cindy: She’s battled censorship, discrimination and difficulty in fundraising from day one.But out of...2022-09-0146 min
Innovative Minds with Mel Francis$6mil raised using LinkedIn with Havard LilleboWant to leverage LinkedIn for fundraising?Then you’ll enjoy my chat with @Håvard Lillebo, on this week’s Innovative Minds podcast.Håvard is a serial #entrepreneur: And a veteran of two mega-exits.He’s raised a whopping 140 million Euros for #startups - 6 million of it right here, on LinkedIn!Maybe that’s why, like me, he’s a @LinkedIn true-believer.Håvard and I actually met on LinkedIn - but we approach it from opposite corners:Having been part of so mu...2022-08-251h 12
Innovative Minds with Mel FrancisPersonal Branding with Belinda AgnewThis week, I sat down with Belinda Agnew.Belinda is a huge advocate for women in STEM and has reached views up to 2 million Linkedin users with a single post!She is also the director of XEnabler: A developer of reliable apps, servicing multiple sectors, with over 2000 completed projects under its belt.Her personal brand is authentic, and when she comes up on the feed, you stop and read.After admiring Belinda's personal brand from afar, I got the opportunity to learn exactly how she creates cut-through...2022-08-1949 min
Innovative Minds with Mel FrancisMust Hear LinkedIn Strategies with Andy FooteThis week’s episode was a real adrenaline rush - I caught up with Linkedin LEGEND Andy Foote!If you know what Andy charges, you’ll cash in by listening!! 🤑🤑🤑Now, I’ve been doing this Linkedin thing for a while. So I know who’s who in the Linkedin zoo.Suffice to say: Andy’s pretty high on the food chain! My staff didn’t think he’d accept our invitation.But you know me: I’m PERSISTENT!So when I realised Andy and I shar...2022-08-111h 12
Innovative Minds with Mel FrancisSecrets of Angel Investing with Jed NgThis episode Jed Ng, the founder of Angel School and I dive into Angel Investing Syndicates.Jed has a fascinating journey. He built Rakuten RapidAPI - the world's largest API marketplace.Then turned into an angel investor where he invested in a unicorn within his first 2 years.He started an Angel Syndicate which has grown to 800+ investors.Now he's teaching other investors how to setup their own syndicates via Angel School. Revealing his secrets and empowering the next generation of investors.Learn more about...2022-08-0843 min
Innovative Minds with Mel FrancisLearning from the Startup Guru with David KenneyThis interview was very important and special to me.I had the privilege to have my friend, mentor, advisor, and someone that I’ve gotten to know very well over the years, David Kenney, to share his invaluable insights on business & start-ups.David is respected as one of Australia’s most reputable and capable strategic business advisors! He is also known as a highly regarded mentor within the start-up ecosystem, for his ability to provide advice on all things business, and finance because he's done this for so many years!You real...2022-07-2857 min
Innovative Minds with Mel FrancisMedia Is Changing Forever with Paul O'BrienI had the absolute pleasure of talking with the CEO of MediaTech Ventures, Paul O’Brien and oh boy this conversation was an absolute gem!Paul didn’t just just answer with his own views, he made me question my own understanding of social, videos, advertising and how everything is evolving.If you’ve never heard of MediaTech Ventures, they work at the heart of the entire media industry! I just couldn’t wait to talk with Paul about what's happening in the media world and how rapidly it’s changing.2022-07-261h 03
Innovative Minds with Mel FrancisThe Art of Storytelling with Mridula AminThis week, I got to interview someone very special to me, Mridula Amin.Her work has been featured by The New York Times, National Geographic, ABC, The Washington Post, The Wall Street Journal, The Guardian (just to name a few). And she's my little sister, Mridula Amin.I wanted to bring her on to dissect *how you actually tell a story that gets picked up by such big media streams*, like the New York Times like National Geographic, you know, what is the crux of it?Here is what we...2022-07-1953 min
Innovative Minds with Mel FrancisLinkedIn Ad Strategies with Justin RoweMy friend Justin Rowe & I sat down to reveal all our LinkedIn ad strategies.We discussed1. Ad objective: Engagement vs website conversion? What's best?2. Creative choice Image vs video ads vs text?3. How to select Audiences? Very ImportantI love custom lists, Justin also endorsed company page views as a list to embed in.4 What budget should companies set aside to get started? 5.How to divide organic vs LinkedIn paid budgets? If you are spending $$ on Li...2022-07-111h 06
Innovative Minds with Mel FrancisThe Future of Email Marketing with Andy MowatThis week I had the pleasure of sitting down with Andy Mowat, CEO of Gated.Gated is a free tool, which reduces the noise in your email by forcing unknown senders to donate to charity. In other words, it is here to disrupt email marketing BIG time.In this episode I delve into:Andy's inspiration for creating Gated and product decisions made along the way.His philosophy around email marketingThe parallels between email spam and unwanted Linkedin messages and connections.The dynamics of Linkedin content, connections, messagingKey...2022-06-2953 min
Innovative Minds with Mel FrancisShould The CEO be a Linkedin Influencer?This week was special.I brought in my sales and marketing leaders, Paul Niblett & Tharun Sonti to discuss should CEO's be LinkedIn influencers?As we build out the CEO Influencer product here at areyoub2b, these are questions we battle with constantly.So I thought why not bring the conversation to the forefront?Listen to the full conversation and gain perspective on:Does it actually make sense to invest into the CEO brand or is there a better way a company can spend...2022-06-2334 min
Innovative Minds with Mel FrancisThe SECRET LinkedIn Lead Gen Weapon with David ChevalierI had the privilege to sit down with David Chevalier, Co-Founder & CEO of Leadjet - One of my favourite LinkedIn tools of ALL-TIME.For those that haven't checked out Leadjet, it's a secret weapon for sales teams who use linkedin for lead generation. The tool helps you to extract information like name, job title, company, linkedin profile url and add it straight into your CRM in seconds. In just one click.What I love about the tool is the user experience. You can do everything without leaving the linkedin platform.2022-06-1754 min
Innovative Minds with Mel FrancisMaking Equity a Piece of Cake with Kim HansenSo many founders screw up their CAP table.Often diluting themselves too early. Giving away equity should be a piece of cake. But it’s not. That’s why Kim Hansen, CEO & Co-founder created Cake. A SAAS company which helps founders set up options, set up cap tables & transparently show the equity mix. I guess they are like computershare but for startups. My goal is to help disruptive brands scale, and a key part of that is funding. Hence why I sat down with Kim to u...2022-06-1450 min
Innovative Minds with Mel FrancisFiverr to $30million ARR with Garrett MehrguthI sat down with Garrett Mehrguth, CEO of Directive Consulting to understand how he went from doing $5 Fiverr gigs to $30million ARR within 7 years. Based out of the USA, Garett has decided to expand into Australia, Canada & UK, which also caught my attention. I wanted to understand why he needed to expand when the USA is such a large market. Whilst I was expecting to tell a CEO story, I ended up finding out all his marketing tactics that every CMO or CEO needs to know. Here are some of wh...2022-06-021h 02
Innovative Minds with Mel FrancisImpact of AI on Marketing with David CyrusIn this fascinating podcast, I talk with David Cyrus, head of marketing at Faethm by Pearson. Faethm is the only SaaS platform trained on billions of data points to make AI-powered job predictions of the future.So Of Course David & I discuss how marketing jobs will be impacted by artificial intelligence in the future.But we also went into David’s journey, how he came in as a first marketing hire, and had to build a team quickly from ground up. He shares what he would’ve done differently, his wins and what he has...2022-05-261h 12
Innovative Minds with Mel FrancisCEO Story with Philip WeinmanThis week, I'm super excited about talking to CEO Phillip Weinman. Philip is a serial entrepreneur with more than 30 years of experience leading businesses from infancy to public listings and acquisitions.Recently, his company Packform had a pre IPO valuation of 150 million and has been growing strength by strength.I'll be going in and picking his brain about how he has got to where he is, why he built a platform to help businesses find packaging, and how he got the business to a $40 million ARR. Here’s what we got int...2022-05-1939 min
Innovative Minds with Mel FrancisYoutube vs LinkedIn with Kan HuangWhen I started creating podcasts, I couldn’t wait to bring YouTube marketing expert Kan Huang onto the show.Coming from a Google background, he really knows what's happening on YouTube and how best to utilise its algorithm. If you’re really thinking about adding YouTube to your marketing strategy, you can’t miss this.Here are some of the hot points you should listen to:What’s the difference between LinkedIn & YouTube titles? - 34:34How do meta tags work with YouTube videos? - 46:03Should you repurpose videos into a blog on your w...2022-05-1255 min
Innovative Minds with Mel FrancisCEO Story: Mindset, Attitude & Defying Death with Chris JankulovskiChris Jankulovski is an inspiration.He's lucky to have lived long enough to tell his story,Chris' life was turned upside down at 19 on learning he'd inherited Von Hippel-Lindau Syndrome - a rare genetic condition where tumors and cysts grow in different parts of the body.He was told he'd only live to 30. He defied the odds and is still going stronger than ever at 49.With his new lease on life, Chris runs a successful outsourcing business - Remote Staff - which enables you to hire top...2022-05-0552 min
Innovative Minds with Mel FrancisDemand Gen & Dark Social with Chris WalkerIn this very special episode, I get to talk with someone I really admire and whom I believe every CMO, marketer & CEO needs to listen to. Chris Walker - One of the top demand gen and dark social voices on social. Regularly receiving more than 80,000 views on his videos on LinkedIn. Chris is an expert on everything that’s happening right now in the demand generation & dark social space. What’s covered + more:How to get good attribution data from social media platforms? [46:24]How do you stay on top...2022-04-2858 min
Innovative Minds with Mel FrancisDiving Into The Mind Of LinkedIn Algorithm Expert – Richard Van Der BlomIn this Innovative minds episode, I sit down with fellow expert marketer and LinkedIn Guru; Richard van der Blom, to discuss all things LinkedIn.We discuss the LinkedIn algorithm, changes, challenges and opportunities.LinkedIn’s algorithm can be a maze, and in this conversation we try unlock some of the questions.If your business is exploring LinkedIn and wants to use it as it's secret weapon to scale, don’t miss out on this opportunity to learn from 1 of the world's most knowledgeable LinkedIn Experts. Hosted on Acas...2022-04-2157 min
Innovative Minds with Mel FrancisWhy Podcasts Should Be Part Of Your Marketing Strategy with Tommy JackettIn our very first episode, we’re going to take a dive into the brain of podcasting expert, Tommy Jacket, an authority on videos, podcasts, and content production for over 10 years. He’s the inspiration for starting my own journey into podcasting and understanding its impact on growth. Podcasts give you the ability to conveniently connect with audiences, educate yourself more about your target audience, stand out from your competition, convert potential customers, and build trust. Not to mention, their listenership is only increasing.Since we're currently experiencing a listening boom with no in...2022-04-1452 min
DevReady PodcastDevReady Podcast E02 - Mellonie FrancisToday's Podcast is with Mellonie Francis, a non-tech founder of Find Book Beauty. Learn about her journey that started out building an MVP with a website builder. This led to engaging technical advisor and dev team which she later had to sack.
If you are looking to take an Idea to Software this is a must listen.
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