Shows
The Horse Business Advice PodcastHow to use ChatGPT AI to increase productivity in your horse businessAI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil. I think we all go through stages of mindest when it comes to getting our heads around ai, and they include;fear - is it stealing my stuff, or accessing my bank details secretly?denial - it couldn't possibly do anything useful for me...resentment - it's going to replace me!awe - OMG it can help me with that too? excitement - let's try this, an...
2023-04-1727 min
The Horse Business Advice PodcastIs your business idea really a gap in the equestrian business market?Is it a gap in the equestrian business market, or is it just not something people want? Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’. Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling. In this podcast I'm going to dive into the steps you need to take to work out how to establish that a new b...
2023-04-0219 min
The Horse Business Advice PodcastMy Email Marketing Apocalypse (and how to deal with sh%t going wrong in your business)Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't.I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, so if you ever have something big happen with technology in your business, you can work through this recovery process without needing to run a power cord to the...
2023-03-2025 min
The Horse Business Advice PodcastIdentifying and solving money leaks in your businessSometimes, it's not about busting your ass to make more sales, that you probably don't have time to make/pack/send/do the service because you are already flat out.Sometimes it's about finding the money leaks.As a business coach, I see business owners scrambling to make more sales, get more bookings, they are trying EVERYTHING, spending HOURS working on their socials, looking for sales and opportunities, and the stress is sometimes too much for them.So they don't have time or energy to reconcile accounts, to really look at things hard...
2023-02-2523 min
The Horse Business Advice PodcastWhy putting your prices up in your equine business is sometimes necessary, and how to do it without it feeling awkwardIt’s a harsh fact of reality, prices of things are increasing, and that’s going to affect you as a business. It can feel terrifying to put your prices up, but sometimes, it’s absolutely necessary. In this episode, I’m going to chat about the ‘mathsing’ so you know whether to put your prices are, and then how to actually do it without giving yourself an anxiety attack… Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss...
2023-02-0326 min
The Horse Business Advice PodcastHow often should I post on social media?The golden question.... how often should I post on social media? So today, I'm chatting about how often you should be posting on social media as an equine business owner, staying consistent, and nailing your messaging. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out t...
2023-01-1924 min
The Horse Business Advice PodcastWays to avoid being hacked on social mediaGetting hacked on social media has become the number one fear for small business owners. It can be crippling. And as many times as I remind people to do everything to secure their account, it's not until you get hacked that you realise how important all that stuff was. So today, I'm chatting about how to protect yourself as best you can, and ways to try and resolve problems if they arise. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a r...
2023-01-0120 min
The Horse Business Advice PodcastDealing with negative reviewsFinding a negative review popping up about your business can be stressful on so many levels. Did you do the wrong thing? Is the customer being unreasonable? What if people see it and nobody every buys from you again? (hint - that isn't going to happen)In this episode, I'm chatting about how to effectively deal with any kind of negative feedback, reasonable or not. One bad review isn't going to tank your business, and there's ways to manage any fallout you may be concerned about. Enjoy today's episode? I'd love it if...
2022-12-1821 min
The Horse Business Advice PodcastUnderstanding the importance of website SEOYou need to have an idea of the importance SEO (Search Engine Optimization) has on your business! There's no escaping this, even if you are planning to outsource this part of your business to someone else. Understanding SEO on even a basic level will show you just how valuable it is and will ensure you prioritise it for your business.Whilst our social media platforms and our paid ads do a lot of the work in promoting our business and out website, SEO addresses that one avenue your ideal clients are going to use over and over...
2022-12-0428 min
The Horse Business Advice PodcastHorse Records with Andy IdeAndy Ide is the Founder and the initial programmer of HorseRecords - the fast and easy way to record all your horse information. From recording performance, veterinary, farrier, feeding, dentistry, chiropractic, serving, foaling dates, pedigree and progeny.In this episode, Andy chats about who can use horse records, what to expect inside the app, why the software is different and more! Andy has kindly offered 20% off for listeners. Use code MELODY20 on checkout at www.horserecords.info/pricing/.Enjoy today's episode? I'd love it if you could...Please ta...
2022-11-2732 min
The Horse Business Advice PodcastCreating a new websiteSo you’ve decided you need a new website. It’s a mega task and it can get out of control really fast.In this episode of the podcast, I'm sharing a bunch of important tips to help you keep the process manageable. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @e...
2022-11-2026 min
The Horse Business Advice PodcastSetting boundaries and avoiding burnoutThe constant enquiries and stress of wondering what orders or bookings have come in can be huge for business owners. In the day and age of social media and different time zones people will message all times of the day, so you need to set boundaries for yourself.In this episode, I'm sharing my biggest tips from the learnings of personal experience of burnout so you don't have to EVER go through this too. Enjoy today's episode? I'd love it if you could...Please take a few seconds to...
2022-11-0722 min
The Horse Business Advice PodcastBookkeeping for equestrians with Trish WoolcockAre you on top of your bookkeeping? Accurate bookkeeping is important for a number of reasons such as helping your equine business manage its cash flow, meet its financial obligations and plan its investments.In this week's episode of the podcast, I'm chatting with Trish Woolcock. Trish is the owner of Pemberley Bookkeeping and has over 15 years of experience in the industry. As horses are her passion, she uses her passion combined with industry knowledge to help equestrian business owners.In this episode, I'm chatting with Trish about:The biggest mistakes horse business owners...
2022-10-3032 min
The Horse Business Advice PodcastGaining confidence in your business“What if I’m not good enough?” “What if someone badmouths me?” “What if I don’t know all the answers?” “What if I upset XYZ (normally, a competitor)The trouble is, you won't get clients if you don’t advertise your business. Hiding in the corner isn’t going to work.In this episode, I'm chatting about how to increase your confidence in business. My favourite thing I say to clients about this? Jump off the cliff and learn how to build your parachute on the way down. Don’t wait until you feel 100% confident a...
2022-10-0222 min
The Horse Business Advice PodcastGet a leg up from an Equine CopywriterIf you have an equine-based business, or your clients are in a horse-related industry, you can’t afford to not be speaking to them in their language.No matter how good your brand is, you need words that actually connect with your audience to build your brand, create relationships and increase your revenue!In this episode, I'm chatting with Sarah White about all things SEO. Using language in your business, writing SEO copy, search terms, keywords, and much more!Sarah White aka The Copy Jockey is a jockey-turned-SEO copywriter specialising in the heady ni...
2022-09-2530 min
The Horse Business Advice PodcastBranding your equine businessWhen people think of branding, they instantly think of the logo and colours they use. While these are important branding elements, your brand is much more. It’s the look and feel, your tone, the kind of images you choose, and everything about your business. In this episode, we’re chatting about: Branding your horse businessHow to create your logo & why you need to outsource to a designerTrademarking your logoChoosing your branding coloursWhy rebranding is going to hurt your brandEnjoy today's episode? I'd love it if you could...Please take a few s...
2022-09-1325 min
The Horse Business Advice PodcastEquine email marketing 101 with Lisa HillHave you ever wondered just why the experts recommend you utilise email list and the importance of having a list?There are 4 billion daily email users and at least 50% buy from email marketing every month. In this episode, I chat with Lisa Hill. Lisa Hill is a content marketer who lives in rural eastern North Carolina, USA on her eleven acre horse farm. Lisa has passion for horses AND for helping equine business owners find success through email marketing using Opt-Ins, Automations, and Campaigns.Today, we discuss all things email marketing and why i...
2022-08-2424 min
The Horse Business Advice PodcastGrowing a thriving equine business with Beth Lauren ParrishBeth Lauren Parrish: a CHA Certified Level 3 Instructor, Level 1 Equestrian Tai Chi Instructor and a RTT Practitioner. She has the tools to enhance her clients' transformations rapidly and profoundly. Beth offers online courses, remote coaching, meditations, and the Inspired Riding Focus app. She has taught thousands of lessons for the past 22 years across the United States, and now teaches worldwide remotely. In today's episode, I'm chatting with Beth about how she started on her journey to building a thriving business. Download Beth's Free Audio: Dear Horse Meditation https://www.inspiredriding.com/dear-horseEnjoy t...
2022-08-1423 min
The Horse Business Advice PodcastA behind the scenes chat about how I keep on top of things in my businessHave you ever wondered how I manage the daily running of Equine Entrepreneurs? The answer is more simple than you probably think!In today's episode, I'm diving deep into how I structure my day for success. I'm also chatting about how you can use these tips to ensure you're using your time effectively and how to use systems to create an automated business.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to...
2022-08-0723 min
The Horse Business Advice PodcastReasons you might not want to 'put yourself out there'If you post on social media, what’s the worst that can happen? Potentially nobody will buy your stuff but what are the alternatives? One person might buy something and share it with their 20 friends and their friends will buy something. In this episode, I'm chatting all about why you shouldn't be afraid to put yourself out there and the importance of promote yourself and your business. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and...
2022-08-0123 min
The Horse Business Advice PodcastLearn from my trade stall experiences (and mistakes)!Are you thinking about promoting your business at a trade stall or want to learn more about the ins and outs of hosting a trade stall?In this episode, I'm talking about my experience of having a trade stall at Equitana for my previous browband business. I'm discussing all aspects from picking your stand and custom orders, to debriefing every day and handy hints to get the most out of the experience. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so y...
2022-07-2423 min
The Horse Business Advice Podcast10 things I wish I knew before starting my businessLearning to switch off has been of my biggest learnings as an equine business owner. I encourage all of my clients to schedule time to ride their horses and schedule this in as an appointment so it is a non-negotiable. It’s amazing how productive and organised you can be when you schedule in the things that bring you joy.While this has been one my biggest key learnings in all my years of business, I've also put together 9 other things I wish I knew before I started my business to help you avoid these same mistakes....
2022-07-1727 min
The Horse Business Advice PodcastSetting t&c's so sh%t doesn't go wrongFor a lot of equine small business owners, dealing with last minute cancellations can be stressful when they’re counting on this income to pay bills. One common theme I see is there are still many businesses that do not have necessary T&Cs in place to protect them against cancellations. In this week’s podcast, I’m talking about all of the important T&C’s questions -how to create T&Cs, what you can include, how to handle queries about T&Cs.Enjoy today's episode? I'd love it if you could...P...
2022-07-1022 min
The Horse Business Advice PodcastHow to email your audience without feeling ickyYou know emailing your list is important, but you hate the idea of bombarding your email list with emails. So many equine business owners neglect their email marketing because you receive a whole pile of emails you don’t want and you assume your email will give the same annoyance to the person you’re sending it to, but that’s not always the case. In this episode, I'm chatting all about email marketing - how often to email, subject lines, what to email, and so much more!Enjoy today's episode? I'd love it if you cou...
2022-07-0325 min
The Horse Business Advice PodcastDo I need a website for my business?While social media is a great outlet to advertise your business, many people forget you don’t own your social media profile.One of the things I see on a daily basis is ‘I’ve just lost my social media account’. For many, that's thousands of followers gone and you're likely to not recover your account. In today's episode, I'm chatting all about why a website is an investment in your business and what you need to cover on your site. Enjoy today's episode? I'd love it if you could...Please take a few...
2022-06-2617 min
The Horse Business Advice Podcast10 social media post ideas for your equine businessAll the social media platforms, whether that’s TikTok, Instagram, Facebook, or another platform are intended to be used in a social way. Unless you are creating content that is using these platforms the way they intended, your post reach is not going to get the traction you would like them to. Grab a pen and paper because I’m sharing 10 different suggestions for ideas of what you can post on your social media account for every equine business! Enjoy today's episode? I'd love it if you could...Please take a few seconds to lea...
2022-06-1925 min
The Horse Business Advice PodcastHow to make sure you make a profitIf you've followed me on social media for some time, you'd know I'm deeply passionate about teaching others about their finances.In this episode of the podcast, I'm sharing all of my knowledge and tips to make sure you make a profit in your equine business this year!Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me...
2022-06-1223 min
The Horse Business Advice PodcastDealing with overwhelmWe've all been there at some point. Sometimes, being overwhelmed is just a part of life, especially running a business. Even though you may not be able to eradicate it from ever happening again, you can learn techniques and tools to stay-stress free more often than not. So, grab a pen and paper and take notes on my biggest tips on dealing with overwhelm from my personal experience.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an e...
2022-06-0531 min
The Horse Business Advice PodcastUsing social media for your businessThere's a ton of strategies you can use to grow your online presence. When social media is used correctly, it can have a huge impact on your business growth! In this episode, Melody Semmler is spilling all her secrets about the essential strategies to implement in your business and key advice when it comes to the do's and dont's of social media. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a...
2022-05-2929 min
The Horse Business Advice PodcastWhy do I need an ideal client profile?When you start to build a profile of an ideal client, things will get easier - decisions will be easier and your marketing message will speak with your ideal client. On today's episode of the podcast, I'm chatting about building your ideal client avatar and giving you actionable examples relating to equine businesses.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your s...
2022-05-2232 min
The Horse Business Advice PodcastWhat problem does your business solve?So many equine business owners skip this step in the process. If you don't have a solution then you don't have a business. When you can identify and verbalise the problem your business solves, people know they can purchase your product or service. On today's episode, I'm going to be giving you actionable tips and examples to help you get clear on the problem your business solves, so you can clearly market your message to your ideal clients. Enjoy today's episode? I'd love it if you could...Please take a few seconds to le...
2022-05-1530 min
The Horse Business Advice PodcastWelcome to the horse business advice podcastWelcome to the Horse Business Advice Podcast - your place to learn all things business, marketing and mindset for equine entrepreneurs while maintaining a healthy work-life balance doing the work you love, on your terms.This podcast is here to take you behind the scenes and share the strategies to help you succeed.So, as the very first episode, I wanted to, first of all, say WELCOME to you and introduce myself! So listen on in…Please take a few seconds to leave me a review, subscribe so you don't miss an episode, an...
2022-05-1511 min
Inspired Riding® PodcastListening to Yourself, Listening to Your Horse, with Melody SemmlerWant to share your thoughts about the podcast? Text a Message!Welcome Back to the Inspired Riding™ Interview Series!Enjoy this fun interview with Melody Semmler, including some incredible stories of giving bridle-less a go! Learn more about Melody here: https://equinee.com.au/Join the Inspired Riders Group here: https://www.facebook.com/groups/InspiredRidersMay the horse be with you. Always.-Beth Lauren ParrishPS Have you downloaded the Focus App yet?You can explore it for 3 days free! Find it here: ht...
2022-02-2235 min
A Darker Wave#322 A Darker Wave 17-04-2021
A Darker Wave, the best in underground techno, tech house, deep house and anything else we like enough to play in the show, presented by Jacki-E and P-Mac.
Due to technical problems we are unable to bring you our normal show this week. Instead we've put together this special two hour mix. So it's still A Darker Wave and it's still two hours of great techno!!
If you like the tracks we play, please support the artists by buying their music.
For all things A Darker Wave:- adarkerwave.com
Track...
2021-04-192h 00Inspired Riding® PodcastInspired Riding: Interview with Melody SemmlerWant to share your thoughts about the podcast? Text a Message!Lessons on stepping into your authenticity, how our horses can help us find clarity with business, and plenty of laughs in this interview with Melody Semmler from Equine Entrepreneurs. If you'd like to join the fun in her group, please have a look here: https://www.facebook.com/groups/EEHBADo you have someone in mind within the horse world you'd like to hear me interview? Please reach out here: InspiredRiding.comMay the horse be with you. Always.~...
2020-07-2453 min
A Darker Wave#223 A Darker Wave 25-05-2019 guest 2nd hr Rekluziv, our mix 1st hr John Tejada, Christina SemmlerA Darker Wave, the best in underground techno, tech house, deep house and anything else we like enough to play in the show, presented by Jacki-e and P-Mac.
The guest mix in the second hour is from Rekluziv who comes from Belfast. He has been DJ-ing since the mid 1990’s, although he had a break from music between 2005 and 2018. On his return he picked up a residency at The Giant’s Organ podcast series and his sound is reflective of his journey through the genres of Acid House, Trance, Hard House, Hardcore and now Techno. Apart from DJ-ing he has also...
2019-05-252h 00
Jacki-E and Draw The Line Radio Show#029 Draw The Line Radio Show 25-12-2018 (with my guest in 2nd hour Pina Tesla)This is Draw The Line Radio Show presented by Jacki-e, featuring my mix in the 1st hr composed entirely of music made by women and then, for the 2nd hr, I hand the decks over to a female DJ.
Helping me Draw The Line this week, with her guest mix in the 2nd hr, is Pina Tesla who comes from Istanbul in Turkey. Pina trained at Istanbul State Conservatory as an opera singer and now combines her education with electronic music. She uses her own vocals and records as a bridge between techno, electro and house genres; a sound that...
2018-12-262h 02