Shows
ecommert PodcastS2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital FutureIn this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon...2025-05-0833 min
ecommert PodcastS2E14: Digital Transformation in Global CPGs: Data, AI, and InnovationIn this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and...2025-05-0131 min
ecommert PodcastS2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also exp...2025-04-1137 min
ecommert PodcastS2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital PlatformsIn this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline...2025-03-2850 min
ecommert PodcastS2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer ExperiencesIn this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? 2025-03-1825 min
ecommert PodcastS2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer ExperiencesHow Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on ho...2025-03-1321 min
ecommert PodcastS2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at ProfiteroIn this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What’s Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what’s coming next? Wi...2025-03-0428 min
ecommert PodcastS2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape. 💡 What You’ll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in re...2025-02-2734 min
ecommert PodcastS2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at DouglasIn this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it’s transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions. Learn how retail media is not just ab...2025-02-1132 min
ecommert PodcastS2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at DouglasRetail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising. 🔍 What you'll learn in this episode: ✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today’s marketing mix ✔️ How beauty brands can...2025-02-0627 min
ecommert PodcastS2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce. Learn how Mondelez is leading the charge in digital transformation: Through initiatives like Vision 2030 AI-powered consumer insights Cross-functional collaboration. Discover the importance of democratizing data Upskilling teams Building digital capabilities to stay competitive in the fast-paced e-commerce landscape. From success stories in digital training programs to insights on leveraging AI for personalization and...2025-01-2723 min
ecommert PodcastS2E8 - Part 1: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez EuropeIn this episode of the Ecommert Podcast, we are live from Zurich at Mondelez International’s Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe. Join us as we discuss: The unique challenges and opportunities of digital commerce and data analytics in the European market. How Mondelez is leveraging automation and advanced technologies to transform the digital shelf. Cross-functional collaboration between data and commerce teams to drive growth and efficiency. The future of digital transformation and engaging the next ge...2025-01-2323 min
ecommert PodcastS2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and...2025-01-1428 min
ecommert PodcastS2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skil...2025-01-0923 min
ecommert PodcastS2E6 - Part 2: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital CommerceIn this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with...2024-12-2322 min
ecommert PodcastS2E6 - Part 1: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital CommerceWelcome to the Ecommert Podcast! In this episode, we’re live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into: Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets. Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry. Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce. Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape. With rea...2024-12-2025 min
ecommert PodcastS2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media StrategiesWelcome to season 2 of the Ecommert Podcast! In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh. Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investm...2024-12-1231 min
ecommert PodcastS2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive categor...2024-12-0540 min
ecommert PodcastS2E3: Debmalya Dutta - Carrer Cronicles - Accelerating eCommerce: Career Insights and Innovations at UnileverIn this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever’s global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever’s success in the dynamic digital commerce landscape. We dive deep into: Debmalya’s transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportu...2024-11-2937 min
ecommert PodcastS2E2: Seb Bardin - Digital Commerce Transformation Across Categories with Seb Bardin: Consumer- Centric Strategies & InnovationWelcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola. Get ready to dive into discussions on 🔍: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies. Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don...2024-11-2132 min
ecommert PodcastS2E1: Neel Arora, Nestlé - Scaling eCommerce Excellence: Neel Arora on Nestlé’s Global eCommerce Strategy and Growth LeversWelcome to Season 2 Episode 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlé. Get ready to dive into discussions on 🔍: scaling ecommerce global eccomerce strategy growth levers Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!2024-11-1428 min
ecommert PodcastEp 13: Sophie Murray, Novus Insights - Leveraging Consumer Insights and Market Data to Unlock Omnichannel GrowthWelcome to Episode 13 of the ecommert Podcast! Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights . Get ready to dive into discussions on 🔍: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!2024-10-1638 min
ecommert PodcastEp 12 Part 2: Glenn Cloarec, L'Oréal - European Retail Media Landscape, Retailer Partnerships and Brand Power with L'Oréal's Glenn CloarecWelcome to Episode 12 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https...2024-10-1026 min
ecommert PodcastEp 12 Part 1: Glenn Cloarec, L'Oréal - European Retail Media Landscape, Retailer Partnerships and Brand Power with L'Oréal's Glenn CloarecWelcome to Episode 12 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https...2024-10-0828 min
ecommert PodcastEp 11 Part 2: Jie Cheng, Mondelēz - Driving Digital Commerce: Jie Cheng on Mondelēz’s Global eCommerce Surge and Double Digit GrowthWelcome to Episode 11 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Comme...2024-10-0129 min
ecommert PodcastEp 11 Part 1: Jie Cheng, Mondelēz - Driving Digital Commerce: Jie Cheng on Mondelēz’s Global eCommerce Surge and Double Digit GrowthWelcome to Episode 11 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commer...2024-09-2633 min
ecommert PodcastEp 10 Part 2: Boris Rütten, Henkel - How Henkel Consumer Brands Accelerate Global eCommerce with Data & Retail MediaWelcome to Episode 10 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce AI solutions for CPG ecommerce the future of the digital workforce Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert2024-09-1724 min
ecommert PodcastEp 10 Part 1: Boris Rütten, Henkel - How Henkel Consumer Brands Accelerate Global eCommerce with Data & Retail MediaWelcome to Episode 10 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce AI solutions for CPG ecommerce the future of the digital workforce Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert...2024-09-1232 min
ecommert PodcastEp 9: Pentaleap - Andreas Reiffen, Pentaleap delivers retail media performance boost while creating an open and efficient retail media ecosystemWelcome to Episode 9 of the ecommert Podcast! Tune into an insightful conversation as we welcome Andreas Reiffen, CEO of Pentaleap Technology. Get ready to dive into discussions on 🔍: The evolution of the retail media market The impact of AI on optimization How CPG brands can navigate this rapidly changing landscape. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn...2024-09-1045 min
ecommert PodcastEp 8: Unilever, Melda Hamarat - Unilever Ice Cream Omnichannel Strategy with Retail Media Boost and Quick Commerce SuccessWelcome to Episode 8 of the ecommert Podcast! Tune into an insightful conversation as we welcome Melda Hamarat, Global Head of Ecommerce at Unilever Ice Cream. Get ready to dive into discussions on 🔍: Omnichannel Strategy Retail Media Boost Quick Commerce Success Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instag...2024-09-0529 min
ecommert PodcastEp 7: Mars Wrigley, Josh Clarkson - Retail Media's Future with AI, Data Synergy, and Strategic LeadershipWelcome to Episode 7 of the ecommert Podcast! Tune into an insightful conversation as we welcome Josh Clarkson, Global Lead - Retail Media at Mars Wrigley. Get ready to dive into discussions on 🔍: Retail Media's Future with AI Data Synergy Strategic Leadership Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : htt...2024-08-2932 min
ecommert PodcastEp 6: MADFEST LONDON 2024 - Dragonfly AI & eCommert, Steve King & Mert Damlapinar - Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping ExperienceWelcome to episode 6 where we deep-dive into the world of generative AI and its real-world applications in CPG brands with Steve King, CEO of Dragonfly AI, and Mert at the MadFest London 2024. We share insights on the experience working with major players like L'Oreal and the challenges of driving adoption of emerging technologies. Join us as we discuss navigating the ever-changing landscape of AI and successfully implementing innovative solutions in the CPG world. Key highlights: Discussion on actual uses of generative AI in CPG brands Mert's experience in the CPG industry and his journey...2024-08-1621 min
ecommert PodcastEp 5: Celia Van Wickel - Retail Media, AI and Purposeful Planning Strategies for Russell Stover eCommerce LeadershipWelcome to Episode 5 of the eCommert Podcast! Tune into an insightful conversation as we welcome Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. Get ready to dive into discussions on Retail media performance measurement Digital commerce dynamics in the food and beverage category Cross-functional purposeful planning Stay ahead of the curve and make sure to subscribe for more episodes every week. Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website X LinkedIn Instagram 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:2024-08-0828 min
ecommert PodcastEp 4 Part 2: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and ExecutionWelcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships.2024-07-1718 min
ecommert PodcastEp 4 Part 1: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution Welcome to the first part of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships.2024-07-1725 min
ecommert PodcastEp 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo 🇲🇽 - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to OnlineWelcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations. 🎦 Watch the video podcast version on YouTube 🎙️ In this episode, we explore: • The evolution of omnichannel commerce and its impact on the retail sector. • How B2B marketplaces are revolutionizing the transition from offline to online business models. • Strategies for effectively integrating offline and online channels to enhance cust...2024-07-0851 min
ecommert PodcastEp 1: BAYER, Andre Cremers & Andy Parker 🇨🇭 Data-driven Transformation: Bayer’s Journey in eCommerce and Unified Commerce StrategiesWelcome to the debut episode of the eCommert Podcast! In this inaugural episode, we are joined by Andre Cremers and Andy Parker from Bayer, who share their insights into the data-driven transformation of eCommerce and the development of unified commerce strategies. 🎦 Watch the video podcast version on YouTube 🎙️ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬: Bayer’s journey towards a data-driven approach in eCommerce. The implementation and impact of unified commerce strategies. How Bayer leverages data to enhance customer experiences and drive business growth. Key challenges and success stories from Bayer’s transformation journey. This episode is essential viewing for anyone interested in the intersection of data, eCommerce, and unified comme...2024-07-0833 min
ecommert PodcastEp 2: RICOH, John Andrews 🇺🇸 Transforming Retail: Innovations in eCommerce & Omnichannel StrategiesWelcome to Episode 2 of the ecommert Podcast! In this exciting installment, we're thrilled to have John Andrews from RICOH USA as our special guest. John brings his wealth of experience and insights into the ever-evolving world of retail, eCommerce, and omnichannel strategies. 🎦 Watch the video podcast version on YouTube 🎙️ In this episode, we explore: • The latest innovations in eCommerce and how they're transforming the retail landscape. • Effective omnichannel strategies that bridge the gap between online and offline experiences. • Key trends and technologies driving the future of retail. • Practical insight...2024-07-0859 min
The FMCG Guys123. Mert Damlapinar on how to win in FMCG eCommerce in 2024Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and...2024-01-0622 min
The Account Experience PodcastHow the ”Digital Shelf” Shapes New Consumer Experiences w/ Mert DamlapinarAdam Dorrell talks with Mert Damlapinar to explain how digital experiences are at the forefront of today’s retail experience, and how CPG companies need to transform their thinking from a physical world paradigm. Mert is a well-known expert in the field of e-commerce and digital marketing: an author, a former director of brands like L’Oreal, Mondelez, Sabra, and holder of multiple degrees from Boston, Cornell and MIT. His current role is Principal of CPG Digital Commerce Acceleration at EPAM Continuum.
Mert shared his insights into how the Digital Shelf has evolved - from the “Long Tail” c...2023-08-1543 min
Unpacking the Digital ShelfInnovations and Best Practices to Accelerate Digital Commerce, with Mert Damlapinar, Principal, CPG Digital Commerce Acceleration, EPAM SystemsAs digital commerce enters its maturity phase, simply because it must, figuring out what the opportunities are to optimize and streamline key processes is a critical part of your growth strategy. Mert Damlapinar, Principal, CPG Digital Commerce Acceleration, EPAM Systems, lives on the front lines with his clients who are on that maturity path, and he joined the podcast to share insights and wise counsel from those experiences.2023-03-0641 min
The CPG Scoop's PodcastMert Damlapinar: Principal, CPG Business Consulting, EPAM SystemsMert Damlapinar, Principal of CPG Business Consulting, Digital Commerce Acceleration at EPAM Systems, joins Jennifer and Risa to talk about the impact and evolution of Channel-less Commerce as we head into 2023. Mert also talks about his career journey that has spanned biotech to CPG, and included leadership roles at Loreal, Mondelez, Sabra / Pepsico, and Cibo Vita to name a few. Mert has published TWO books showcasing his learnings from his career in accelerating sales growth & digital transformations, and is working on a third. 2023-01-0238 min
AS THE MASSAGE TABLE TURNSTo Care or Not To Care?Content provided by: https://deepeddypsychotherapy.com “Why Do I care so much what other people think?” Charlotte Howard • https://lifehack.org “10 Clear Reason Why You Shouldn’t Care What Others Think” by Teddy Lim • https://linkedin.com “6 ways to care less about what other people think” by Mert Damlapinar • This segment was co-hosted with Queen of Real Talk! I LOVE YOU FOR LISTENING!2022-04-0541 min
AS THE MASSAGE TABLE TURNSTo Care or Not To Care?Content provided by: https://deepeddypsychotherapy.com “Why Do I care so much what other people think?” Charlotte Howard • https://lifehack.org “10 Clear Reason Why You Shouldn’t Care What Others Think” by Teddy Lim • https://linkedin.com “6 ways to care less about what other people think” by Mert Damlapinar • This segment was co-hosted with Queen of Real Talk! I LOVE YOU FOR LISTENING!2022-04-0541 min