Look for any podcast host, guest or anyone
Showing episodes and shows of

Metadata.io

Shows

Datamanagement Podcast - The Sonny Side of Life 🌞
Datamanagement Podcast - The Sonny Side of Life 🌞Metadata als fundament voor Data Governance – met Shannon Els🎁 Stel gratis al je vragen via ⁠⁠⁠databewuster.com⁠⁠⁠. Elke vrijdag live om 15:00 uur.🚀 Wil je het Metromodel succesvol implementeren binnen jouw organisatie? Plan direct een vrijblijvend gesprek via ⁠powerbison.io/datakwaliteit⁠⁠⁠Beschrijving: In dit interview tussen Sonny en Shannon Els, een ervaren professional in de wereld van data governance en metadata, komen verschillende essentiĂ«le onderwerpen aan bod, die zowel voor ervaren als voor beginnende data-managers van belang zijn. Shannon definieert metadata als contextuele informatie die belangrijk is voor besluitvorming, en stelt dat metadata niet alleen "data over data" is, zoals vaak wordt gedach...
2025-10-0148 minSalesforce Admins Podcast
Salesforce Admins PodcastHow Should I Clean Metadata for Salesforce AI Agents?Today on the Salesforce Admins Podcast, we talk to Jonathan Fox, Head of Salesforce Architecture at IntellectAI. Join us as we chat about why we should rethink how we label, structure, and maintain Salesforce metadata. You should subscribe for the full episode, but here are a few takeaways from our conversation with Jonathan Fox. How do you know if your metadata needs to be cleaned up? When we were trying to implement Agentforce on the Admin Evangelist org, we came to a sobering realization. Despite all the content we create on how to...
2025-07-1729 minTest & Code
Test & Code234: pytest-metadata - provides access to test session metadatapytest-metadata is described as a plugin for pytest that provides access to test session metadata. That is such a humble description for such a massively useful plugin. If you're already using pytest-html, you have pytest-metadata already installed, as pytest-metadata is one of the dependencies for pytest-html.However, pytest-metadata is very useful even on its own.Links:pytest-metadata - The plugin we're talking about in this episodepytest-base-url - Adds the base URL to the metadata.pytest-html - Displays the metadata at the start of each report. See S2:E6: pytest-html - a plugin that gen...
2025-05-0806 minDiscussing Stupid: A byte-sized podcast on stupid UX
Discussing Stupid: A byte-sized podcast on stupid UXS2E12: Finding the metadata "Goldilocks zone"In Episode 12, host Virgil Carroll is joined by co-host Cole from High Monkey to dig into a deceptively tricky topic: metadata—what it is, how it works, and why getting it right is more about balance than perfection.Metadata plays a huge role in findability, search accuracy, and content structure. But when it comes to tagging your content, more isn’t always better—and less definitely isn’t enough. That’s where the concept of the “metadata Goldilocks zone” comes in.They unpack the most common metadata mistakes and what to do instead, including:Why under-tagg...
2025-04-0118 minIndie Author Blueprint
Indie Author BlueprintMetadata 101: What It Is and Why It Matters for Indie AuthorsMetadata might sound like a dry topic, but it’s the key to making your book discoverable and reaching the right readers. In this episode of Indie Author Blueprint, we’re breaking down what metadata is, why it’s crucial for indie authors, and how optimizing it can lead to better sales, rankings, and visibility for your books. Learn how your book’s title, keywords, categories, and description all work together to create a strong online presence—and avoid common mistakes that can hold you back.Tune in to get practical tips and start making your metadata work for y...
2025-01-2813 minInfinite Curiosity Pod with Prateek Joshi
Infinite Curiosity Pod with Prateek JoshiDecoding Metadata in AICody Coleman is the cofounder and CEO of Coactive AI, a multimodal AI platform to accelerate metadata generation. They recently raised their $30M Series B co-led by Cherryrock Capital and Emerson Collective along with participation from Greycroft, Andreessen Horowitz, and Bessemer Venture Partners. He has a masters degree from MIT and a PhD from Stanford. Cody's favorite books: - The Inner Game of Tennis (Author: W. Timonthy Gallwey) - Gettine More (Author: Stuart Diamond)(00:01) Introduction: Setting the Stage for Metadata(00:21) What is Metadata? Structure in Unstructured Data(01:37...
2024-12-0332 minMusic With A Twist
Music With A TwistMetadata & Digitization: Revolutionizing Music Distribution in Developing Countries with Natalie JacobsIn this episode, we dive into the transformative power of metadata in the evolving landscape of music distribution in developing countries. Join us as we interview the CEO & Founder of Equalizer Consulting, Natalie Jacob’s. We will be exploring the critical role of accurate metadata in the early stages of digitization. We discuss the challenges and opportunities faced by artists and distributors, the importance of proper metadata for monetization and rights management, and real-world success stories that highlight the impact of digital advancements. Tune in to understand how getting the metadata right is essential for the future of music in...
2024-10-0835 minOther Record Labels
Other Record LabelsKnow Your Metadata!In this episode of, we delve into the often-overlooked world of metadata and its crucial role in the music industry. Whether you're a seasoned record label owner, a budding DIY artist, or a music industry professional, understanding metadata is essential for navigating the complexities of releasing music in today's digital landscape. Grab my FREE Metadata Checklist! http://otherrecordlabels.com/metadata Presented by Groover Use the code OTHERRECORDLABELSVIP for 10% off your first campaign with Groover -- Go to http://groover.co   --- Join us as we break down the f...
2024-05-2113 minLex Novus
Lex NovusMetadata as Evidence in Malaysian LitigationIn this episode, we will be looking at the feasibility of using metadata as evidence in Malaysian litigation. In particular, we analyse the case of Sundra Rajoo a/l Nadarajah v Leaderonomics Sdn Bhd & Anor [2023] MLJU 1354 and we consider a number of judgments from the US and Canada. #legaltech #lexnovus #metadata #litigation #casestudy Further reading and references: Sundra Rajoo a/l Nadarajah v Leaderonomics Sdn Bhd & Anor [2023] MLJU 1354 SPV-LS, LLC v. Transamerica Life Ins. Co North American Medical Corp. v. Axiom Worldwide, Inc. United States v. Goldstein Teledyne Instruments, Inc. v. Cairns https://www.altlaw.co.uk/blog/can-metadata-be-used-as-evidence http...
2023-09-2915 minSync Songwriter with Chris SD
Sync Songwriter with Chris SDEP16 - Metadata When Licensing Your MusicSubmitting music to music supervisors, agents, or libraries? Getting your metadata right is critical for sync placements! Just thought I’d send you my simple guide showing you step by step how to get it perfect. Hope it helps! P.S. My 9 year old daughter wanted to film this one. ;) FREE METADATA DOWNLOAD GUIDE:  https://syncsongwriter.com/metadata ____ If you want more tips and ideas on how to get your music into tv and film: https://syncsongwriter.com For my free cheatsheet that shows you how to con...
2023-07-2303 minThe ProjectReady Podcast
The ProjectReady PodcastThe Power And Importance Of Metadata On An AEC ProjectWith The Right Metadata, All Things Are Possible What is metadata and it’s role in managing project information effectively? How can metadata reduce rework and litigation on projects? Join Joe Giegerich, CEO and founder of ProjectReady, and Shaili Modi-Oza, head of product development, as they discuss the importance of using metadata on a project. Metadata helps users categorize and classify project information. It can be used to manage project-level data as well as individual documents,. Proper metadata usage is essential for the Architecture, Engineering, and Construction (AEC) industry and project owners. This conversation highlights the...
2023-06-3023 minNew Books in Technology
New Books in TechnologyMetadataWhen "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In Metadata, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical g...
2023-06-2619 minNew Books in Science, Technology, and Society
New Books in Science, Technology, and SocietyMetadataWhen "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In Metadata, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical g...
2023-06-2519 minNew Books in Communications
New Books in CommunicationsMetadataWhen "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In Metadata, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical g...
2023-06-2419 minThe MIT Press Podcast
The MIT Press PodcastMetadataWhen "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In Metadata, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical g...
2023-06-1219 minDemand Gen U
Demand Gen UThe Last Class of Demand Gen U
 for NowGet ready as we take a trip down memory lane
 We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges, mistakes, and fun stories from behind the scenes of DGU.  Join us for a bittersweet farewell as we swap stories and sum up all the lessons we’ve learned over the past few years of Jason’s reign over the marketing t...
2023-05-301h 05Demand Gen U
Demand Gen UTurning Sales Objections Into Marketing ContentWe’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale.  How we handle those objections makes all the difference between gaining a new customer and losing one.  The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts – and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in...
2023-05-1640 minDemand Gen U
Demand Gen UPrioritizing Customer Retention as a Marketing TeamThe number one goal for demand gen marketers has always been generating pipeline and revenue. However, times are changing and more of us are now required to focus on staff retention. Given the economic climate, it’s understandable but, for many, it’s unfamiliar territory. So, where do we start? In this episode of DGU, Mark and Jason discuss how they’re prioritizing customer retention as a marketing team, what they do to try and improve retention and what they’ve learned along the way. Tune into the episode for a 101 on Net Reten...
2023-05-0242 minTekpon SaaS Podcast
Tekpon SaaS Podcast096 How to drive more revenue without all the manual and repetitive work | Podcast with Gil Allouche - MetadataB2B marketers use Metadata's Marketing OS to drive more revenue without all the manual and repetitive work. From running paid campaigns to personalizing web experiences to optimizing everything to revenue – Metadata automates all of this. This means less time spent on low-value tasks and more time spent on strategy, creativity, and driving revenue. Connect with Gil 👇 Metadata: https://metadata.io LinkedIn: http://www.linkedin.com/in/gilallouche Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech...
2023-04-2124 minDemand Gen U
Demand Gen UAdjusting and Refocusing Your Marketing StrategyEvery B2B marketing team is currently asking themselves the same thing... how do you adjust your marketing plan according to what's going on in the world right now? It's a chaotic time and having a plan is a great start. But what happens when you have to adjust that plan and then a few months later, have to adjust it again? It’s no easy feat, which is why in this episode of DGU, Mark and Jason cover one of Jason’s not-so-favorite topics
 planning!  Tune in to find out how the team at Metadata...
2023-04-1836 minDemand Gen U
Demand Gen UCreating Laser-Focused Audiences for Your CampaignsA laser-focused approach to audience targeting is a must in today’s market. And with all the different tools out there that can collect data, we can really dig into the numbers to improve our targeting. In this episode of DGU, Mark and Jason revisit a topic they’ve covered before – how to target effectively and define your ICP with data. But we’ve made a whole bunch of changes at Metadata since that episode, and arguably, targeting is more important than it’s ever been. Tune in to hear Metadata’s approach to targeting, how it’s chang...
2023-04-0438 minDemand Gen U
Demand Gen UHow to Recession-Proof Your Messaging in a Down EconomyUnless you’ve been living under a rock, times are tough for B2B marketers.Every buying decision, whether it’s a new purchase or renewal, is under serious scrutiny right now. The best place to start for B2B marketers is to recession-proof your messaging. You need to make sure whatever your company sells is positioned as a must-have product or service in any type of economy.On DGU this week, get an inside look at we’re adjusting our messaging in a down economy at Metadata.Listen to the full ep...
2023-03-2132 minRadio DaTa
Radio DaTaData Journey with Liudmyla Taranenko (Metadata.io) - Using data science to automate B2B marketing tasksLiudmyla Taranenko works as the Head of Data Science at Metadata.io.Metadata.io builds a product for B2B marketers that automates many manual and repetitive tasks. By taking care of tasks like running paid campaigns, personalizing web experiences, and optimizing everything for revenue, Metadata.io frees up time for marketers to focus on strategy, creativity, and driving revenue.Topics that we talk about:Data sources collected and used by Metadata.ioData-driven features and product analytics at Metadata.ioML algorithms at Metadata.io e.g. Neural NetworksTech stack used at Metadata.io...
2023-03-1644 minDemand Gen U
Demand Gen UMoving from MQLs to Pipeline and RevenueEvery demand-gen marketer knows what it’s like to get stuck on the MQL hamster wheel. You get into a cycle of churning out more leads and demos – while pipeline and revenue are left out of the party. Moving away from MQLs to revenue involves a big overhaul of sales and marketing processes, and sadly B2B marketers on LinkedIn aren’t really explaining how to do it. In this week’s DGU, you’ll get an inside look at how we moved away from being solely focused on MQLs to working across the whole pipeline a...
2023-03-0738 minDemand Gen U
Demand Gen UStanding Up PLG at MetadataHow do you get customers hooked on your product? Not just signing up, but hooked in a can’t-imagine-life-without-it way. We can’t all be Starbucks, after all.  That’s the idea behind PLG or product-led growth – get your customers hooked on your product and telling everyone about it. It’s something we’ve been trying out at Metadata, and as usual, we’re here to tell you about the stuff we’ve got right along the way, and the things we’ve got wrong, so you don’t have to do the same. Mark Huber, Head of Brand...
2023-02-2838 minDemand Gen U
Demand Gen UStanding Out as a B2B Brand on LinkedInAre you standing out on LinkedIn for all the right reasons? Or is your page gathering dust and tumbleweeds? We’ve seen our fair share of LinkedIn blunders over the years, from radio-silent accounts to outdated memes to leave-it-to-the-intern strategies and cringey self-promotional posts. 
And we’ve been guilty of a couple of them ourselves. Admittedly, our LinkedIn game wasn’t great in the early days. But thanks to the help of some LinkedIn masters, we’ve turned that around.  In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing, cha...
2023-02-2137 minDemand Gen U
Demand Gen UInternal Marketing Is Just As Important As External MarketingAre you hitting the nail on the head when it comes to internal marketing?
you are doing internal marketing, right?Don’t worry if you’re not. We’ve got your back with this episode of Demand Gen U. Metadata duo Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing, break down exactly why internal marketing should be a priority. You’ll hear about the challenges, mistakes, and experiments the Metadata marketing team has explored while doing internal marketing – so you don’t have to do the same. Tune in to hear abo...
2023-02-1441 minDemand Gen U
Demand Gen UHow We Ran a No-Meeting Experiment and Got More DoneBudget cuts, layoffs and everything in between – it’s tough to be a B2B marketer right now.  Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata are feeling it too, which is why they figured the best place to start is with something you can control.  So right now, they’re slap bang in the middle of a ‘no meeting’ experiment and it’s having all sorts of effects on the productivity of the team.  Tune in to find out: The lowdown on the experiment and how it started ...
2023-02-0740 minDemand Gen U
Demand Gen UWhat Good Demand Gen Will Look Like in 2023What does good demand gen look like in 2023?We scrolled through our archives and analytics to discover that episode 5, ‘What Good Demand Gen Will Look Like in 2022’ is one of our best-performing episodes. So, here we are. Doing it all over again for 2023.On this episode, Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, discuss the demand gen landscape for the year 2023.They explore doing more with less after budget cuts, giving buyers total visibility, the new face of in-person events and so much more.Fi...
2023-01-2446 minDemand Gen U
Demand Gen UYear in Review: Looking Back on 2022As we wrap up our first year of Demand Gen U, we thought it would be fitting to look back at everything that’s happened at Metadata over the past year.We’re taking a trip down memory lane to discuss the good, the bad and the ugly at Metadata in 2022!Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, reminisce over Demand events, comparison pages, LinkedIn demos and damning budget cuts. It’s not one for the faint-hearted!Find out:Our successes with comparison pages and De...
2023-01-1744 minDemand Gen U
Demand Gen UCreatives vs. Marketers: Can’t We All Just Get Along?The disconnect between marketers and creative teams – it’s a tale as old as time! But it doesn’t have to be that way, right? When these two teams have a solid and productive relationship
BOOM
great things happen. On this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, sits down with Algert Sula, founder and CEO of creative branding agency.Algert reveals all about his route into the industry, why he believes marketers and creatives sometimes struggle to gel and how copy and design should complement o...
2023-01-0333 minDemand Gen U
Demand Gen ULearning and Growing as a Marketing LeaderIt’s no secret
being a marketing leader can be hard. No matter what study you’re looking at, it feels like the average job tenure for marketing leaders gets shorter and shorter by the month.Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, get vulnerable on this episode of Demand Gen U, as Mark asks Jason about everything that comes with being a marketing leader and invites him to share the challenges he has faced through his career.Find out:How Jason has grown as a market...
2022-12-2742 minDemand Gen U
Demand Gen UChanging the Narrative with Comparison PagesNo matter what industry you’re in, one thing is certain. You have direct competitors. And with so many options on the market, it can be difficult for buyers to see if you’re the option for them. Especially when they have to battle through buzzwords and empty promises! In this episode of Demand Gen U, Jason Widup, VP of Marketing and Mark Huber, Head of Brand & Product Marketing at Metadata, discuss the humble comparison page. They discuss how you should use them, how much time to spend on them and explore top secrets...
2022-12-2038 minDemand Gen U
Demand Gen UMarketing Campaign Planning (The Good The Bad and The Ugly)At Metadata, this year has gone super fast. It feels like just last week we were finalizing our planning for 2022. But now the focus is very much on 2023.In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing, is joined by Silvio Perez, Head of Product Innovation, and DGU newcomer Bryttney Blanken, Senior Demand Generation Manager at Metadata.They discuss a range of topics surrounding campaign planning, including how to get started, whether you need campaign briefs and why it doesn’t have to be as complex as you think....
2022-12-1346 minDemand Gen U
Demand Gen UBuying Software Is Broken (and What You Can Do To Fix It)Buying B2B software can be such a pain. Many companies require you to book a demo and speak to multiple people, only to be asked the same questions you’ve already answered!To put it simply, buying B2B software is broken.In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, is joined by special guest Sam Senior, co-founder and CEO of TestBox, to discuss how to fix buying B2B software.Sam explains why he started TestBox, how and why B2B companies should un...
2022-12-0632 minDemand Gen U
Demand Gen UBuilding Your 2023 Marketing PlanIt’s that time of year again! Time to put a finger in the air and make an educated guess at what you need to do across the next 12 months to drive your business forward. Planning is a colossal challenge. When you throw limited resources and an ever-changing business landscape into the mix, it can look like a pretty scary prospect.   In this episode of Demand Gen U, Mark Huber, Head of Brand and Product Marketing joins Jason Widup, VP of Marketing at Metadata to discuss how you can build your 2023 marketing plan
sort of! Mark...
2022-11-2939 minDemand Gen U
Demand Gen UCategory Creation: How to Build a MovementSo much of sales is about solving existing problems. But category creation is about something new entirely. Joining this episode of Demand Gen U is a panel of experts, including Sydney Sloan, Executive in Residence at Scale Venture Partners, Nick Mehta, CEO of Gainsight, and Mike Volpe, Senior Advisor at Silversmith Capital Partners. Together with Jason Widup, VP of Marketing at Metadata, they break down exactly what category creation is, the different phases of it, and when it’s necessary, plus much more.Find out:What category creation isWhen category creation is ne...
2022-11-2234 minDemand Gen U
Demand Gen UBuilding a Successful B2B CommunityHave you been toying with the idea of building a B2B community?  Before you jump in, there are a few things you’ll want to plan out first. In this episode of Demand Gen U, we share a little about how Metadata launched its community. Jason Widup, VP of Marketing, is joined by Katie Ray, Head of Community at Metadata, who shares some great takeaways for any business looking to build a community.  Katie and Jason share some insights into the initial planning process, how they decided what type of community to build, and what y...
2022-11-0839 minDemand Gen U
Demand Gen UGoing Behind the Scenes of Creating a CategoryIf you’re in B2B marketing or you’ve simply opened LinkedIn recently, it’s no secret that category creation is all the rage. But many B2B marketers are working in companies that have never ventured into category creation. Neither Mark Huber, Head of Brand & Product Marketing or Jason Widup, VP of Marketing at Metadata, had created a category before.  So, in this episode of Demand Gen U, Mark and Jason outline Metadata’s quest to create a category, what they’ve learned so far, and their pledge to launch the category at De...
2022-11-0139 minDemand Gen U
Demand Gen UBuying Martech in 2022 and BeyondWhether it’s down to the pandemic or what’s happening in the world right now, buying Martech has changed.That’s why we’ve asked a seasoned salesperson to help us get to grips with these changes and what could be around the corner.Mark Huber, Head of Brand & Product Marketing, is joined by Kevin Young, Senior Director of Sales at Metadata, to discuss his career before Metadata, selling Martech in 2022 and why 90% of sales is down to luck and timing.Find out:How selling Martech has changedWhy brands should have strong r...
2022-10-2538 minDemand Gen U
Demand Gen UStrategies To Maximize Your Advertising Budget This WeekMany companies are pulling back spend right now
specifically for sales and marketing.But why is this happening and, more importantly, how can you maximize your advertising budgets even if they’re being reduced?In this Demand Gen U episode, Jason Widup, VP of Marketing, and Silvio Perez, Head of Product Innovation at Metadata, chat about what budget cuts mean for sales and marketing and provide top tips on dealing with them.Jason and Silvio explain why you shouldn’t short-change top-of-funnel content, how focusing on your ICP could help you tailor your strate...
2022-10-1839 minDemand Gen U
Demand Gen UAre Analyst Relations Worth It? Our Forrester Wave ExperienceAnalyst relations
a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring?In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022.Jason and Alex break down analyst relations in layman’s terms, detail Metadata’s experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure.Listen to find out:Jason’s summary of analyst relationsAbout Metadata’s category c...
2022-10-1143 minDemand Gen U
Demand Gen UHolly Chen Shares What to Do in the First 90 Days of a New JobWhen starting a new marketing leadership role, it’s not always clear what you should focus on in those first 90 days. However, according to Holly Chen, VP of Marketing at Mosaic, it’s important to align expectations with your leadership team, address any fires that need to be put out, and focus on the quick wins.Holly joins Mark Huber, Head of Brand & Product Marketing at Metadata, in this special guest episode of Demand Gen U.Find out:What Holly was looking for when she joined MosaicHow she learned about new companies’ market...
2022-10-0439 minDemand Gen U
Demand Gen UEmma Stratton Shows How to Tell a Good Company StoryMessaging is the string that ties marketing and sales together. It’s a crucial part of how brands come across to their audiences.But how do you balance now with the future when presenting your story?In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, is joined by Emma Stratton, Founder and CEO of Punchy. Emma provides her top tips on cutting through the noise as a brand and explains how to balance your present-day messaging with your brand’s future plans. Plus, she outl...
2022-09-2741 minDemand Gen U
Demand Gen UAdam Goyette Explains Why The B2B Playbook is BrokenIs traditional B2B marketing dead? With every brand out there reading from the same playbook, it’s harder than ever to stand out and grab your audience’s attention. So, what can marketers do instead?In this special episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, speaks with Adam Goyette, Founder of Curdis, about why the traditional B2B playbook should be tossed out. They explore some overlooked areas of marketing, common trends in online advertising, and how to do things differently. Find out: Why B2B mark...
2022-09-2045 minDemand Gen U
Demand Gen UAmanda Natividad Shares How to Get Started with Zero-Click ContentZero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy. Listen to find out:The definition of zero-click contentWhy and how you should get started with zero-click contentWays that you can measure its successFor mo...
2022-09-1340 minDemand Gen U
Demand Gen UB2B Marketing Trends For the Rest of 2022What’s really happening in the B2B marketing world right now?We pull back the cover in this episode of Demand Gen U, featuring Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, with a brand new job title – Head of Product Innovation at Metadata.Silvio and Mark chat about what’s changing in the B2B marketing space, the challenges of promoting free trials, what type of content goes viral, and design tips for ads. Find out:How to measure marketing success in the B2B worldWhy many brands take t...
2022-09-0643 minDemand Gen U
Demand Gen UKaylee Edmondson Talks Influencer Marketing Strategies for B2B BrandsAs influencer marketing becomes an increasingly important part of B2B marketing, marketers are learning it can be a tough nut to crack.In this episode, Kaylee Edmondson, Advisor at Chili Piper and Director of Demand Generation at Brightwheel, joins Mark Huber, Head of Brand & Product Marketing at Metadata, to discuss the B2B influencer marketing landscape in 2022 and how marketers should approach it.Find out:Why Kaylee believes influencer marketing is not a simple gameHow she defines influencer marketingWhy influencer marketing can’t be tracked in traditional waysFor more on in...
2022-08-3040 minDemand Gen U
Demand Gen UMarketing at a Big Enterprise vs. a High Growth StartupWorking within marketing at big enterprises vs. high-growth startups is a totally different story. Some people are cut out for big enterprises, and others would rather ply their trade with newer, smaller businesses.But what makes people favor one over the other?Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.Find out:What led Jason away...
2022-08-2343 minDemand Gen U
Demand Gen UDevin Reed Shows You How to Use LinkedIn as a Publishing PlatformWe all know about using LinkedIn as a promotional platform. But there are a ton of benefits to sharing original content too.It can help boost credibility, gain trust and convert customers.In the first ever guest episode of Demand Gen U, Mark Huber, Metadata’s Head of Brand & Product Marketing is joined by The Reeder's CEO & Content Strategy Advisor, Devin Reed, to discuss why LinkedIn should be considered an important publishing platform for brands.Devin will also be speaking at the DEMAND conference. Learn what the best B2B marketers we know ar...
2022-08-1639 minDemand Gen U
Demand Gen U20+ Things We've Learned Doing 20+ Podcast Episodes (Part 2)Starting a podcast can work wonders for your marketing endeavors
and your company as a whole. However, it’s important to get things right.In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, look at the most useful lessons they’ve learned since the podcast kicked off. This episode is packed with takeaways for you and your company if you’re keen to set up a podcast. This is the second episode in a two-part series, so check out part one while you’re a...
2022-08-0931 minDemand Gen U
Demand Gen U20+ Things We've Learned Doing 20+ Podcast Episodes (Part 1)There are tons of reasons why starting a podcast can do wonders for your marketing endeavors
and your company as a whole. But as it is with literally anything worth doing, if you don’t do it right, it won’t give you the desired results.In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, dive into 10 useful lessons they’ve learned since the podcast kicked off. It’s the first in a two-part series and offers real hands-on insights you can take away if you’re...
2022-08-0230 minDemand Gen U
Demand Gen U6 Marketing Myths You Need to ForgetLike in any industry, the world of B2B marketing is swarming with opinions. We’ve all heard a thousand things we must do and probably a million things we mustn’t.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, debunk six myths B2B marketers need to forget in 2022. Find out:Whether ABM is really that importantWhich should you prioritize – gated content or ungated content?Why B2B marketing doesn’t always need to be formalTo hear all 6 of Jason and Mark’s marketing...
2022-07-2639 minDemand Gen U
Demand Gen UHow to Build a Customer Advisory Board At Your CompanyDo you want to peer into the minds of your target audience? Then a customer advisory board (CAB) is the way to go. CABs are practically cheat codes for B2B marketers. At Metadata, we run everything from website updates to campaigns past our CAB to get their take before acting. Needless to say, the results speak volumes.But as it is with everything else in the marketing world, you’ve got to know how to use them right. That’s why in this episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Seni...
2022-07-1941 minDemand Gen U
Demand Gen UWhat We Learned From $42M in Spend on Facebook and LinkedInData is such an effective way to figure out where you’re at as a business. It lets you decipher what’s working and what’s not, and creating benchmark reports can open your eyes to the areas you can improve on.Jason Widup, VP of Marketing, and Silvio Perez, Head of Performance & Product Innovation at Metadata, discuss their insights and findings from Metadata’s 2022 B2B Paid Social benchmark report. Find out:The type of copy that works best on FacebookHow the nuances of social channels can skew your dataWhy Metadata’s successful clients st...
2022-07-1242 minDemand Gen U
Demand Gen UDemand Capture vs. Demand CreationWhat are the key differences between capturing and creating demand? Well, both require different processes, but each play a vital role in your content marketing strategy. Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, discuss whether B2B marketers are overcomplicating the idea of capturing and creating demand, their tips on how to navigate the first stages and why building trust with buyers is critical.Find out:The most important ingredient when it comes to creating demandHow Metadata creates and captures demandWhy Eugene Schwartz’s 5 Stages of Aw...
2022-07-0542 minDemand Gen U
Demand Gen UGrowing Your Company LinkedIn Page to Over 10K FollowersThere’s no doubt about it. LinkedIn is essential in the B2B marketing world, and yet so many brands don’t know where to start. Many are stuck following the old-school method of prioritizing promotion over engagement (something Metadata was guilty of in the early days.) Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, join this episode to explain where Metadata’s LinkedIn strategy started out and how transforming it has led to great success. They explore why brands struggle to gain traction, how to be proactive on Linked...
2022-06-2836 minDemand Gen U
Demand Gen URecession? What Recession? How B2B Marketers Can Still Win in a Down EconomyA marketer’s job is never done.Whether there’s a looming economic downturn or a recession to brave through, chances are that B2B marketers are still going to be expected to show their worth. But isn’t that near impossible when people don’t have as much money to throw around?Join Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, as they delve into the specifics of not just how to scale through a down economy but the factors that help marketers come out the other end unsc...
2022-06-2139 minDemand Gen U
Demand Gen U7 Questions You Need to Ask Before Hiring a Demand Generation ManagerHiring a demand gen manager in 2022 isn’t the most straightforward process. On the one hand, you’ve got people who can talk a big game and sound knowledgeable enough to breeze through every interview stage. But can they demonstrate a deep understanding of what it takes to be a demand gen manager in 2022? With that in mind, Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, talk through seven vital questions Metadata uses to interview demand gen candidates for roles on their team. Bottom line, this is how you...
2022-06-1440 minDemand Gen U
Demand Gen UWhy Traditional PR Is Dead (And What to Do Instead)Is PR dead? Not exactly, but it’s safe to say that traditional PR has gone the way of the dinosaurs. A shiny new press release alone just doesn’t cut it these days. Companies now need to do so much more in the PR space, and that’s what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode. They explore why traditional PR tactics aren’t effective anymore, what companies should be doing instead, and how you can measure the results of any strategi...
2022-06-0745 minDemand Gen U
Demand Gen UGenerating Demand with Original Research and DataOne of the hardest tasks B2B marketers face these days is finding benchmark data for their ad campaigns. It’s either the data simply doesn’t exist, or it’s incredibly difficult to pinpoint any discernible context.That’s why we assembled a three-man team to dig into our annual B2B paid social benchmark report and provide valuable insights that you can tweak to get some data of your own. Join Mark Huber, Head of Brand & Product Marketing, Jason Widup, VP of Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, as they tal...
2022-05-3139 minDemand Gen U
Demand Gen UThe State of Display AdvertisingLove them or hate them, Display Ads are not going away anytime soon. So, with the phrase ‘if you can’t beat them, join them’ in mind, it’s time to dig into what Display really is and how it’s different from Programmatic Display.In this episode, Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, Head of Performance Marketing at Metadata, tackle the ins and outs of Display marketing and attempt to demystify some of its more complicated aspects.Tune in to learn when to use Display and Programmatic Display, separately and together...
2022-05-2434 minDemand Gen U
Demand Gen UWhy You Need a Strategic Narrative and How to Create OneWhat is your company’s strategic narrative? Don’t have one yet? It’s time to start thinking about the story your company tells. In this episode, Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, explain why you need a strategic narrative, and clue us in on Metadata’s journey towards building one. We also hear where narrative fits in with your company mission and vision, what to do with feedback, and why copy should inform design.Find out:What a strategic narrative means and why you ne...
2022-05-1745 minDemand Gen U
Demand Gen UThe Experimentation Framework Every Marketer Should KnowExperimentation isn’t everyone’s idea of a party, but it’s a necessary part of the marketing process. While some people are doing it, others are thinking about doing it, and the rest fall into the ‘can’t be bothered category’. That’s why Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, share their experimentation framework along with a few tips in this episode.Hear about the value of experimentation, and if you’re into acronyms, a full breakdown of their I.C.E framework.Find out:What...
2022-05-1045 minDemand Gen U
Demand Gen UYou Need to Earn the Trust of Your CEOThere are so many relationships you’ll need to build as a marketing leader. But the most important one by far is the relationship between you and your CEO. It goes way beyond “yes sirs and yes ma’ams,” and that’s what Jason Widup, VP of Marketing, and Gil Allouche, CEO at Metadata, discuss on this episode of Demand Gen U. Find out:What a healthy relationship between a VP of Marketing and a CEO looks likeThe importance of honesty and accountabilityHow to jumpstart a solid relationship with your CEOCheck out the full...
2022-05-0345 minDemand Gen U
Demand Gen UHiring Our Marketing Team: The Good, the Bad, and the UglyHiring is anything but a simple process. It’s a delicate balance of finding the right candidates, trawling through resumes, and marketing your brand to attract the best talent.Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, have managed their fair share of hiring processes. In this episode, they talk about the challenges of hiring, compare different processes, and explore the idea of marketing your brand to attract the best of the best. Find out:How to attract the best candidates through brandingWhat to look out for that...
2022-04-2642 minDemand Gen U
Demand Gen UDevelop Strong Positioning and Messaging (And Make it Stick)How can you create a brand narrative and messaging that both resonates and sticks with your audience? It’s no easy feat, and it’s something that leaves all marketers scratching their heads at some point.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, join forces to break down the best ways to think about positioning and messaging for your brand. They share a few pointers and lessons learned from Metadata’s own marketing strategies (both the successful and the not-so-successful).Find out:Why positioning and messaging should...
2022-04-1936 minDemand Gen U
Demand Gen UHow to Use a Demand Model to Hit Your Revenue TargetsGenerating leads is an important part of marketing, but it doesn’t end there. Those leads need to end up driving revenue before you can confidently say you’ve met your goals.So, how do you map out a strategy that will deliver optimum marketing performance?Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, discuss how you can build a demand model that’ll ultimately connect your leads to revenue.Find out: What a demand model is and why you need itGoals needed to make a dema...
2022-04-1238 minDemand Gen U
Demand Gen UBuilding a Modern Marketing Team at a High-Growth StartupIt’s safe to say that no matter what industry you’re in, the hiring market is a little crazy right now. The top candidates aren’t staying on the market for very long, so this is a big challenge for anyone looking to build their marketing team.But whether you’re building a team from scratch or just got the green light to boost your headcount, we’ve got some tips for you.Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, join forces in this episode to share some...
2022-04-0444 minDemand Gen U
Demand Gen UStart Experimenting with Paid Ads TodayHow do you get your paid ads to start reeling in results that measure up? The key is experimentation. Like every part of the scientific process, there are steps, methods, and guidelines for ad experimentation, and that’s what we delve into on this episode of Demand Gen U.Mark Huber, Head of Brand & Product Marketing is joined by Silvio Perez, Head of Performance Marketing at Metadata to explore the ins and outs of experimenting with paid ads. We explore the common mistakes people make with experimentation, how to start testing ads, different outcomes to lo...
2022-03-2937 minDemand Gen U
Demand Gen UHow to Get Four Months’ Worth of Content From One EventAfter all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events. Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part re...
2022-03-2240 minDemand Gen U
Demand Gen UGet More From Your Google Ads CampaignsWant to crack the secret behind successful Google Ads campaigns? The key to successful Google Ads is a bit of a mystery to some marketers, but we shed some light on it in this episode of Demand Gen U.Mark Huber, Head of Brand & Product Marketing, speaks with Silvio Perez, Head of Performance Marketing at Metadata, to get some invaluable insights into the world of Google Ads. We cover the key to successfully planning your ads, three common mistakes to avoid, how to start testing ads, and what the future holds for marketers. Plus, we...
2022-03-1539 minDemand Gen U
Demand Gen UWhat Really Happens on the Day of a Virtual EventWhat should you expect on the day of your virtual event? You’ve probably already nailed the dynamics of typical in-person events, but it’s safe to say it’s a different ball game when you can’t see or interact with your audience.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, delve into everything that went on behind the scenes at the Metadata virtual event, DEMAND. They cover the successes, failures and lessons learned along the way.Listen to the full session to learn more about the ins and...
2022-03-0843 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheGarin Hess, CEO at Consensus, and Lars GrĂžnnegaard, CEO at DreamdataIn our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories. Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars GrĂžnnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category. You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy. BONUS! Garin explains why y...
2022-03-0343 minDemand Gen U
Demand Gen UPutting on a Virtual Event People Actually Want to AttendWhat’s the secret to getting people to attend your virtual event? Not just to show up, but to actually want to be there and participate.  Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down some of the ways they promoted a Metadata virtual event successfully. Listen to the full session to learn how to successfully plan, promote, and host your virtual event so that people want to show up.Find out:Why getting clear on your intent is the first step to planning a s...
2022-03-0140 minDemand Gen U
Demand Gen UWhat Good Demand Gen Will Look Like in 2022What’s the latest in the demand gen world? The way that B2B marketers talk about demand gen often misses the boat and leaves people scratching their heads when low sales figures come through.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down what marketers should be doing for demand gen, how it’s changed over the years, and which bad habits we could all do with throwing out.Find out:The top demand gen tactics for 2022What sales teams need to stop doing in dema...
2022-02-2239 minDemand Gen U
Demand Gen UHow to Create Demand with Existing CustomersIn marketing, it’s not all about getting those shiny new customers. Tapping into your existing customer base to drive more demand is essential to ensure sustainable growth.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, dive into different ways to create demand with existing customers and Metadata’s strategy for doing so.Find out:What customer marketing really meansThe importance of encouraging brand ambassadorsMetadata’s approach to customer marketingListen to the full session to uncover how to drive demand with your existing customer base.
2022-02-1531 minDemand Gen U
Demand Gen UTaking Advantage of Dark Social and the Dark FunnelHow can you measure the impact of unmeasurable leads and tactics? Dark social and the dark funnel are hard to both define and measure, but they could be a significant part of your leads and conversions.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore the concept of dark social and the dark funnel and what you need to know about them. Find out:What dark social and the dark funnel meanWhy brands should focus on building trust and relationshipsHow Metadata nurtures potential customersWatch t...
2022-02-0834 minDemand Gen U
Demand Gen UHow to Shift Your Focus from Leads to Pipeline & RevenueIs everything in marketing about leads? Leads will only take you so far, so perhaps it’s time to shift your focus from lead building to actions that drive revenue instead. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore how to move beyond just lead building and work closely with sales to improve your lead generation strategy.  Find out:Why marketing should move beyond just lead buildingHow to develop a good working relationship with salesHow to measure the effectiveness of lead generationWatch the full...
2022-02-0134 minDemand Gen U
Demand Gen UHow to Nail Your Campaign Audience TargetingWhat’s a campaign without a highly targeted audience to push it out to? Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, give actionable advice on targeting your ideal audience effectively and ensuring you’re getting the most out of your campaigns.Find out:How to define your ideal customerHow to analyze data for your campaign targetingDifferent data sources you can use to seek out your ideal customersTune in to learn more tried-and-tested ways to define your target audience and deliver your campaigns.0:00 – 1:07 Introduct...
2022-01-2537 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheJascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCIIn our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories. Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform category, and Erich Ziegler, CMO of CircleCI and leader behind the continuous integration category. You'll walk away from this episode with an understanding of leadership, decision-making, and analyst relationships. BONUS! Jascha tells us the strategy he uses to hire the best marketers.
2022-01-2051 minDemand Gen U
Demand Gen UWelcome to Demand Gen UMetadata’s Jason Widup, VP of Marketing, and Mark Huber, Director of Growth, share actionable strategies that help solve your pipeline problems in Demand Gen U, the new podcast by Metadata.Combining their years of B2B marketing experience, Jason and Mark discuss ops, technology, analytics, brand, content, frameworks, failures, successes, and everything else you need to know to boost your growth marketing.Tune in to develop your demand gen knowledge, become a better marketer, and get closer to revenue.More from Metadata: https://metadata.io/
2021-12-1702 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheAlex Poulos, VP of Marketing at Securiti, and Meagen Eisenberg, CMO at TripActionsIn our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories. Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category, and Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category. You'll walk away from this episode with an understanding of value propositions, content creation, and keyword optimization. BONUS! Meagen shares a strategy for generating effective customer reviews.
2021-12-0242 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheRami Essaid, CEO at Finmark, and Melanie Fellay, CEO at SpekitIn our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories. Panelists for this episode include Rami Essaid, CEO of Finmark and leader behind the financial modeling and planning category, and Melanie Fellay, CEO of Spekit and leader behind the digital adoption and enablement category. You'll walk away from this episode with an understanding of leadership hiring, customer reviews, and keyword research. BONUS! Melanie explains the steps involved in developing a differentiation strategy for category creation.
2021-11-1243 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheSydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6SenseIn our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories. Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of 6Sense and leader behind the AI account engagement category. You'll walk away from this episode with an understanding of B2B review sites, customer experience, and KPI alignment. BONUS! Sydney shares her predictions on how ABM will converge with sales engagement within the next few years.
2021-10-0146 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheShari Johnston, Lauren Goldstein, and Cristina Saunders, Founding Members of Women in RevenueIn our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of diversity and inclusion in the workplace. Panelists for this episode include Shari Johnston, Lauren Goldstein, and Cristina Saunders. You'll walk away from this episode with an understanding of online communities, job description best practices, and employee mentorship.  BONUS! Shari describes some of the operational challenges of managing an all-volunteer organization.
2021-09-1739 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheKyle Lacy, CMO at Lessonly, and Max Altschuler, VP of Sales Engagement at OutreachIn our 18th episode, Olivier L'AbbĂ©, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories. Panelists for this episode include Kyle Lacy, CMO of Lessonly and leader behind the training enablement category, and Max Altschuler, VP of Sales Engagement of Outreach and leader behind the sales enablement category. You'll walk away from this episode with an understanding of how to define your category name, build relationships with analysts, and measure market growth. BONUS! Max explains why everything doesn’t need att...
2021-08-2750 minThe N\'Courage & N\'Spire Podcast
The N'Courage & N'Spire PodcastThe N'Courage & N'Spire Podcast EP 20 - Why Metadata Matters For Indie Creatives Feat Keith KirkWhy Metadata Matters For Indie Creatives Feat Keith KirkIn this episode Durell is joined by singer, songwriter, arranger, and metadata specialist Keith Kirk. Keith and Durell begin the episode talking about him being originally from London as well as spending some of his early years in Trinidad & Tobago but then coming back to London after the age of 9. Keith talks about his earliest introduction to music being mostly heritage music and singing in choirs. He knew that music was all he ever wanted to do early on because of the impact he had from being around such...
2021-07-221h 00Scriptorium
ScriptoriumThe misuse of metadata (podcast)In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content. “The more you fine-tune how your content model needs to operate, the easier it’s going to be to move it forward over time. The more you start taking shortcuts and using metadata for purposes other than what it was intended for, the more problems you’re going to have.” – Bill Swallow Related links:  Making metadata in DITA work for you Tips for developing a taxonomy i...
2021-02-1517 minB2B Category Creators with Gil Allouche
B2B Category Creators with Gil AlloucheElissa Fink, former CMO at Tableau, and Udi Ledergor, CMO at GongIn our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most dramatic period of growth, and another who led Gong to category dominance. Panelists for this episode include Elissa Fink, former CMO of Tableau and CMO advisor, and instrumental in creating the Business Analytics category, and Udi Ledergor, CMO of Gong and instrumental in creating the Revenue Intelligence category. You'll walk away from this episode with an understanding of how Gong leveraged its own pain to...
2021-01-2648 minData Science at Home
Data Science at HomeThe dark side of AI: metadata and the death of privacy (Ep. 91) Get in touch with us Join the discussion about data science, machine learning and artificial intelligence on our Discord server   Episode transcript We always hear the word “metadata”, usually in a sentence that goes like this   Your Honor, I swear, we were not collecting users data, just metadata.   Usually the guy saying this sentence is Zuckerberg, but could be anybody from Amazon or Google. “Just” metadata, so no problem. This is one of the biggest lies about the reality of data collection.   F: Ok the first question is, what the h...
2019-12-2323 minData Science at Home
Data Science at HomeThe dark side of AI: metadata and the death of privacy (Ep. 91)Get in touch with usJoin the discussion about data science, machine learning and artificial intelligence on our Discord server Episode transcriptWe always hear the word “metadata”, usually in a sentence that goes like this Your Honor, I swear, we were not collecting users data, just metadata. Usually the guy saying this sentence is Zuckerberg, but could be anybody from Amazon or Google. “Just” metadata, so no problem. This is one of the bigges...
2019-12-2323 minWizardCast
WizardCastWelcome to the Custom Metadata party with Vladimir GerasimovHave you joined the Custom Metadata Type party yet? Join us with Salesforce Product Manager Vladimir Gerasimov as we discuss what Custom Metadata Types are and how Salesforce Admins can use them. We also share a horrible joke from Daniel Sieff, make an exciting announcement about Midwest Dreamin 2018, and wonder why our intern this episode hasn't brought us our drinks (Kristin Cecil). Show Overview 00:00 Mark accidentally destroys the world 01:58 Intro Music 02:20 Horrible joke from Daniel Sieff https://twitter.com/sirsieff/status/966838899879436293 03:20 Affiliate Spot - Libsyn podcast hosting. Free Month with promoCode...
2018-04-2352 minExperience Your Day With A Heart-Pounding Full Audiobook.
Experience Your Day With A Heart-Pounding Full Audiobook.Metadata by Jeffrey PomerantzPlease visithttps://thebookvoice.com/podcasts/1/audiobook/249665to listen full audiobooks. Title: Metadata Series: Part of The MIT Press Essential Knowledge Author: Jeffrey Pomerantz Narrator: Steven Menasche Format: Unabridged Audiobook Length: 5 hours 9 minutes Release date: November 1, 2015 Ratings: Ratings of Book: 1 of Total 1 Genres: Social Science Publisher's Summary: When 'metadata' became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was 'only' collecting metadata about phone calls -- information about the caller, the recipient, the time, t...
2015-11-015h 09Experience The Unforgettable Full Audiobook Experience!
Experience The Unforgettable Full Audiobook Experience!Metadata by Jeffrey PomerantzPlease visithttps://thebookvoice.com/podcasts/1/audiobook/249665to listen full audiobooks. Title: Metadata Series: Part of The MIT Press Essential Knowledge Author: Jeffrey Pomerantz Narrator: Steven Menasche Format: Unabridged Audiobook Length: 5 hours 9 minutes Release date: November 1, 2015 Ratings: Ratings of Book: 1 of Total 1 Genres: Career Development Publisher's Summary: When 'metadata' became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was 'only' collecting metadata about phone calls -- information about the caller, the recipient, the time, t...
2015-11-015h 09Download Incredible Full Audiobooks in Non-Fiction, Social Science
Download Incredible Full Audiobooks in Non-Fiction, Social ScienceMetadata by Jeffrey PomerantzPlease visithttps://thebookvoice.com/podcasts/1/audiobook/249665to listen full audiobooks. Title: Metadata Series: Part of The MIT Press Essential Knowledge Author: Jeffrey Pomerantz Narrator: Steven Menasche Format: Unabridged Audiobook Length: 5 hours 9 minutes Release date: November 1, 2015 Ratings: Ratings of Book: 1 of Total 1 Genres: Social Science Publisher's Summary: When 'metadata' became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was 'only' collecting metadata about phone calls -- information about the caller, the recipient, the time, t...
2015-11-015h 09Get Your Favorite Full Audiobooks in Self-Improvement, Career Development
Get Your Favorite Full Audiobooks in Self-Improvement, Career DevelopmentMetadata by Jeffrey PomerantzPlease visithttps://thebookvoice.com/podcasts/1/audiobook/249665to listen full audiobooks. Title: Metadata Series: Part of The MIT Press Essential Knowledge Author: Jeffrey Pomerantz Narrator: Steven Menasche Format: Unabridged Audiobook Length: 5 hours 9 minutes Release date: November 1, 2015 Ratings: Ratings of Book: 1 of Total 1 Genres: Career Development Publisher's Summary: When 'metadata' became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was 'only' collecting metadata about phone calls -- information about the caller, the recipient, the time, t...
2015-11-015h 09Scrapbooking Inspiration Podcast: Digital Scrapbooking HQ
Scrapbooking Inspiration Podcast: Digital Scrapbooking HQScrapbooking Inspiration Podcast: Add some intelligence to your photos with Metadata Mary Moseley of Be PhotoWise joins me for this episode of the Scrapbooking Inspiration Podcast. Listen in as we chat to about what we can do use metadata to make photo projects easier and faster as well as preserve our photo information for the future. Metadata: Your Gift to the Future Adding Descriptions (metadata) to Digital Photographs. Your Gift to the Future. Our digital photographs are meaningful, they document our fleeting memories. However, with the advent of digital photography we now create far mo...
2015-06-2600 minScrapbooking Inspiration Podcast: Digital Scrapbooking HQ
Scrapbooking Inspiration Podcast: Digital Scrapbooking HQScrapbooking Inspiration Podcast: Add some intelligence to your photos with Metadata Mary Moseley of Be PhotoWise joins me for this episode of the Scrapbooking Inspiration Podcast. Listen in as we chat to about what we can do use metadata to make photo projects easier and faster as well as preserve our photo information for the future. Metadata: Your Gift to the Future Adding Descriptions (metadata) to Digital Photographs. Your Gift to the Future. Our digital photographs are meaningful, they document our fleeting memories. However, with the advent of digital photography we now create far mo...
2015-06-2600 minOCDQ Blog - OCDQ Blog
OCDQ Blog - OCDQ BlogWhat is Metadata?OCDQ Radio is an audio podcast about data quality and its related disciplines, produced and hosted by Jim Harris. During this short episode, special guest John Owens and I discuss the difference between metadata and data, explaining that metadata describes the context, structure, and format, whereas data describes the values. John Owens is a thought leader, consultant, mentor, and writer in the worlds of business and data modelling, data quality, and master data management (MDM). He primarily works with highly motivated business owners, directors, senior executives, and mangers whose enterprises might be suffering the pains...
2014-03-0600 min