Shows
Digital Shelf InsiderIs Amazon Rufus Rewriting Product Discovery? | Ft. Max SinclairAmazon is no longer behaving like a traditional search engine. With Rufus, it’s becoming a shopping agent; one that remembers your preferences, interprets your intent, and decides which products deserve to be surfaced before you even scroll. That shift is quietly redefining how discoverability works for every brand on the platform.In this episode, our host Shreshta Joy sits down with Max Sinclair, Founder & CEO of Azoma, to break down what Rufus really is, how it thinks, and why its reasoning layer matters more than rankings.Max also sh...
2025-11-2526 min
Digital Shelf InsiderIs Quick Commerce the New Test Kitchen for CPG Brands? | Ft. Radhika ButalaQuick commerce is reshaping how CPG brands think, create, test, and scale new ideas. From sachets designed for impulse moments to flavours inspired by regional cravings, platforms like Blinkit, Zepto, Swiggy, and more are turning into real-time innovation labs.In this episode, host Shreshta Joy sits down with Radhika Butala, Founder and CEO of The Better Collective, to unpack how brands are using quick commerce to experiment in the wild; testing formats, learning from live data, spotting emerging trends, and reaching hyper-local audiences without massive spend.We get into:
2025-11-1923 min
Digital Shelf InsiderWhy Are Amazon's New Vendor Tactics Catching Brands Off Guard? | Ft. Martin HeubelIn this episode of the Digital Shelf Insider Podcast, host Shreshta Joy sits down with Martin Heubel, Strategy & Amazon Consultant at Consulterce, to break down what's really happening inside Amazon’s vendor negotiations and why so many 1P brands are feeling the pressure.Martin explains how automation, shrinking buyer support, and aggressive margin targets are changing the rules for vendors and what brands can actually do about it.In this episode, we cover:Why automated negotiation systems are becoming the new normHow tariffs and margin pressure are sh...
2025-11-1023 min
Digital Shelf InsiderAre US Shoppers Rewriting the Rules of CPG Loyalty? | Ft. Barry Thomas & Rachel DaltonInflation may be cooling on paper, but consumers are still behaving like value hunters; trading down in some places, trading up in others, and using social proof more than ever to justify what they buy. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Barry Thomas and Rachel Dalton from Kantar to unpack how US shoppers are resetting their expectations in 2025.They explain why private label and challenger brands are gaining traction, why wellness categories are proving inflation-proof, and how the restaurant slowdown is reshaping at-home consumption. The discussion also explores...
2025-10-2825 min
Digital Shelf InsiderHow Are LLMs Reshaping Product Discovery for Brands? | Ft. Prasanna DhungelAI is no longer just assisting search; it is becoming the place where product discovery begins. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Prasanna Dhungel, Managing Partner at GrowByData, to uncover how LLMs like ChatGPT, Gemini, and Perplexity are changing the digital shelf.Prasanna explains how consumers are shifting from traditional Google search to conversational, AI-led discovery, and what this means for SEO, retail media, and marketplace visibility. He also breaks down why “total search” now spans Google, marketplaces, Reddit, and AI summaries, and why brands need...
2025-10-2021 min
Digital Shelf InsiderCan the Head, Heart, Gut Approach Transform How Teams Make Decisions? | Ft. Eric StaplesThe way leaders make decisions can shape the success or failure of a brand team. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Eric Staples, Director of Growth Strategy at Bluedog Design, to explore how leadership styles and decision-making frameworks influence team performance.Eric shares the Head, Heart, Gut framework, a practical tool for understanding how individuals and organizations process information and drive decisions. From breaking down growth barriers to fostering empathy across teams, he reveals how leaders can build cultures that thrive.
2025-09-2927 min
Digital Shelf InsiderWill US Holiday Shoppers Spend Less in 2025? | Ft. Morgan McAlenney & McCord ChapmanThe holiday season is almost here, are your strategies ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy sits down with Morgan McAlenney, VP of Commerce Growth & Business Development, and McCord Chapman, VP of Commerce & Omni Planning at Public Label, to unpack what US brands can expect this holiday season.They explore how economic uncertainty, tariffs, and social platforms like TikTok are changing consumer behavior, which categories may thrive, and why value will matter more than price in 2025. Plus, hear their take on how AI is reshaping product discovery and what brands should be...
2025-09-1531 min
Digital Shelf InsiderHow D2C Brands Can Win Diwali Shoppers in India | Ft. Bindu Sharma & Hans VivekDiwali is around the corner, and are your campaigns ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy chats with Bindu Sharma, Founder, and Hans Vivek, Co-Founder at World One Consulting, about how brands in India can grab festive shoppers’ attention and drive real sales.They dive into the proven strategies D2C brands can use to convert festive shoppers, why bundle deals and urgency triggers work like magic, and how quick commerce is changing the game. Plus, get insights on how consumer behavior shifts during the festive season so you can plan smarter, no...
2025-09-1030 min
Digital Shelf InsiderHow The Search Shift with AI and Retail Media Is Reshaping CPG E-Commerce | Ft. Marc HubbardIs AI search the next big disruptor for e-commerce? In this episode of the Digital Shelf Insider Podcast, Marc Hubbard, E-Commerce Sales Leader with over 20 years in the CPG space, unpacks how AI, product discoverability, and retail media are rewriting the rules for brands.Marc explains why Amazon’s dominance continues, how retail media networks are evolving, and why brands are struggling with fragmented benchmarks and data overload. He also shares why true hyper-personalization remains a content challenge, how AI search will change product discovery, and why proving incrementality in retail media is more critical than ever....
2025-09-0216 min
Digital Shelf InsiderWhat's Changing on the Digital Shelf in 2025 and Ahead? Ft. Rohan Paul PhilipWelcome to a special MetricsCart insider episode of the Digital Shelf Insider podcast! We're doing things a little differently and taking you inside the world of MetricsCart with one of our own, Rohan Paul Philip, Lead, Product Strategy.Ever wonder what it takes for a brand to truly stand out online in a world of AI chatbots and endless data? Rohan breaks down how the game has completely changed. We're talking about moving beyond just collecting data to getting real, actionable insights that help you make smarter decisions.He shares some fascinating secrets, like why...
2025-08-2226 min
Digital Shelf InsiderHow Can Brands Make It Big On TikTok Shop? | Ft. John GhiorsoIs TikTok Shop the next major force in e-commerce? In this episode of the Digital Shelf Insider Podcast, John Ghiorso, Co-Founder and CEO of VantaFive, breaks down how TikTok Shop is transforming from a Gen Z trend into a serious retail channel.John shares why US social commerce finally has a shot at scale, what makes TikTok Shop different from other platforms, and how brands, both legacy and challenger, can build real success without chasing virality. He also explains why creators (not influencers) are the key to sustainable growth, and why a one-size-fits-all strategy just won’t wo...
2025-08-1117 min
Digital Shelf InsiderHow Did SkimB Win the Water Sports Category on Amazon?How does a small skimboarding brand become the #1 seller in Amazon India's water sports category? In this episode of the Digital Shelf Insider Podcast, Francis Kurien, the founder of SkimB, shares his journey of building a niche brand from scratch. He talks about how he built the brand with authentic customer reviews and user-generated content to create a loyal community and drive growth, despite competing against larger players.Francis also reveals the challenges of scaling the skimboards in a niche market and how his brand broke through and is now expanding internationally. This conversation...
2025-08-0431 min
Digital Shelf InsiderHow Are CPG Brands Winning With Smarter Data in 2025? | Ft. Kaushik BoruahWelcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Kaushik Boruah, Business Head of CPG and Hospitality at LatentView Analytics, about how top CPG brands are turning smarter data into a competitive edge in 2025.Kaushik dives deep into the most overlooked data blind spots in omnichannel execution, the shift from demographic to behavioral and contextual micro-segmentation, and the growing importance of consumer reviews in product innovation. He explains how legacy brands are learning from challenger brands and building personalized, insight-led customer experiences using underutilized enterprise data, AI...
2025-07-1432 min
Digital Shelf InsiderHow Is Agentic AI Transforming E-Commerce? | Ft. Anil GandharveWelcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Anil Gandharve, co-founder of Genrise.ai, about how agentic AI is reshaping the future of e-commerce content creation and optimization.Anil breaks down what makes AI agents different from traditional assistants and shares how they’re helping brands go beyond basic automation to proactive, decision-capable systems. From managing marketplace style guides to aligning with brand tone and reducing hallucinations, Anil offers a clear picture of how agentic AI is solving real operational challenges for digital shelf teams....
2025-07-0716 min
Digital Shelf InsiderHow Is Digital Marketing Evolving in the Cleaning Supplies Category? Ft. Elizabeth JainWelcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Elizabeth Jain, Digital Marketing Team Lead at Eurow & O'Reilly Corporation, as they dive into the trends shaping the cleaning supplies category and the digital strategies that are driving growth.From B2B e-commerce to D2C strategies, Elizabeth shares her expertise on marketing cleaning supplies across platforms like Amazon and Walmart, with a special focus on leveraging reviews, short-form video content, and micro-influencers to boost visibility. The conversation also explores how businesses in this niche are adapting...
2025-06-2325 min
Digital Shelf InsiderHow Can Brands Win Smarter on Marketplaces in 2025? Ft. Shauna PannoneWelcome to the twenty-fourth episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Shauna Pannone, Pre-Sales Solutions Director at ChannelEngine, to unpack how brands can win in the evolving world of online marketplaces and why smarter strategies are critical in 2025.From marketplace dominance to the power of reviews, Shauna shares sharp, data-backed insights from ChannelEngine’s latest shopper behavior study to break down what’s working across Amazon, Walmart, and global platforms. She also sheds light on cross-border commerce, listing optimization, price sensitivity, and how AI and social commerce are reshaping digi...
2025-06-1618 min
Digital Shelf InsiderWhat's Driving India's Quick Commerce Boom? Ft. Yashita ShahWelcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers.From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quick commerce is rapidly gaining a foothold, how consumer behavior is shifting, how platforms are adapting, and why profitability is no longer optional. Yashita shares real-world insights on product packaging, SKU rationalization, tier-2 city penetration...
2025-06-0924 min
Digital Shelf InsiderEp 22: Shama Hyder, Founder & CEO, Zen Media - Redefining Marketing In The Era Of AIWelcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta sits down with Shama Hyder, Founder & CEO of Zen Media, global keynote speaker, and a pioneer in digital marketing, to unpack unfiltered truths about marketing, branding, AI, and consumer behavior in 2025.In a world where every brand is shouting online, Shama explains why attention doesn’t equal relevance and why most brands still confuse marketing with advertising. You’ll hear how AI is moving us into an agentic future, why virality is overrated, and how creators are shaping the new rule...
2025-05-2624 min
Digital Shelf InsiderEp 21: François Maingret, Ecommerce Department Manager, Cleanis - Amazon Product Launch Guide For 2025Welcome to another value-packed episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta welcomes back François Maingret, Ecommerce Department Manager at Cleanis, for a no-fluff conversation on how brands can actually win when launching products on Amazon in 2025.François brings firsthand operational insights and hard-earned lessons from managing e-commerce for a global brand. This episode is a must-hear for brands navigating Amazon's tougher landscape, saturated categories, higher fees, rising ad costs, and the flood of overseas sellers.You’ll hear candid advice on the right kinds of products to l...
2025-05-1927 min
Digital Shelf InsiderEp 20: Vasundhara Jain, Brand & E-Commerce Consultant - Smart Marketing for D2C Brands - India EditionWelcome to the twentieth episode the Digital Shelf Insider Podcast. In this thought-provoking episode, host Shreshta is joined by Vasundhara Jain, a brand strategist, e-commerce consultant, and growth advisor who’s worked with some of the most celebrated D2C startups in India. Her portfolio includes brands featured on Shark Tank India such as FAE Beauty, Hero Beauty, Sacred Grove, and many others in the lifestyle, health, and wellness categories.This isn’t just another conversation about e-commerce. It’s a masterclass in how new-age Indian D2C brands can build long-lasting equity, scale smart with li...
2025-05-1231 min
Digital Shelf InsiderEp 19: Dr. James Richardson, Author, Ramping Your Brand - Scaling CPG Brands With Intentional DesignIn this exciting episode of Digital Shelf Insider podcast, Dr. Richardson, founder of Premium Growth Solutions and author, “Ramping Your Brand” shares his journey from being a cultural anthropologist to becoming one of the most sought-after advisors in the CPG (Consumer Packaged Goods) industry. His unique background helps him decode real consumer behavior and the hidden patterns that drive repeat purchase; the ultimate key to success for early-stage brands."Ramping Your Brand: How to Ride the Killer CPG Growth Curve" is a must-read for anyone serious about launching and scaling a CPG brand. Dr. Rich...
2025-04-2833 min
Digital Shelf InsiderEp 18: Meghan Corroon, Co-Founder & CEO, Clerdata - Retail Media Guide for BrandsIn this thought-provoking episode, your host Shreshta sits down with Meghan Corroon, the brilliant mind behind Clerdata, to dive deep into the evolving landscape of Retail Media, a space that's transforming how brands approach advertising and performance measurement.Meghan brings a unique perspective, having transitioned from academia and global public policy work with the Bill & Melinda Gates Foundation to co-founding a data analytics powerhouse. Her journey is a testament to how traditional research methods and cutting-edge data science can drive innovation in today’s fast-paced e-commerce world.Together, they unpack how the definition of retail me...
2025-04-2121 min
Digital Shelf InsiderEp 17: Bindu Sharma, Founder, World One Consulting - Fashion, Indie Brands & Quick Commerce - India EditionWelcome to another exciting episode of Digital Shelf Insider! In this episode, our host Shreshta chats with Bindu Sharma, founder of World One Consulting and a seasoned retail expert with over two decades of experience.From starting as a retail buyer to leading the growth of iconic brands across geographies, Bindu dives deep into the evolution of retail, the rise of e-commerce in India, and how homegrown brands are disrupting the space with innovation and agility. Whether you’re an aspiring entrepreneur, a retail professional, or just passionate about the e-commerce ecosystem, this episode is...
2025-04-1522 min
Digital Shelf InsiderEp 16: Aliett Buttelman, Co-Founder, Fazit - Fazit’s Journey From TikTok to StoresIn this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Aliett Buttelman, co-founder of the revolutionary beauty brand Fazit. Discover how Fazit went from a digital startup in 2022 to a viral sensation, with its makeup patches making headlines after being spotted on Taylor Swift herself! From the early days of product innovation with skincare patches to expanding into major retail stores like CVS, Target, and Urban Outfitters; Aliett reveals the gritty behind-the-scenes journey of building a brand in the age of TikTok. From bold moves to nostalgic branding and unexpected growth...
2025-04-0716 min
Digital Shelf InsiderEp 15: Meghana Duvvuri, Head of E-Commerce, Phab - Phab’s Guide to Digital Brand SuccessIn this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Meghana Duvvuri, Head of E-Commerce at phab. Meghana shares her fascinating journey from strategy and planning roles to leading e-commerce at one of India’s fastest-growing consumer brands. She dives deep into the rapid evolution of quick commerce in India, how consumer behavior is shifting, and the critical role of data, agility, and brand storytelling in today’s competitive landscape.Throughout the conversation, Meghana provides valuable insights into how brands can navigate quick commerce, optimize digital shelf performance, and leverage user-generated content for growth. She also...
2025-03-2428 min
Digital Shelf InsiderEp 14: Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute - Fixing Digital Shelf With Data IntegrationIn this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Lauren Livak Gilbert, Executive Director at the Digital Shelf Institute (DSI). Lauren shares her incredible journey from working in college admissions to leading digital shelf strategies at Johnson & Johnson, working with Salsify, and now spearheading community-driven initiatives at The Digital Shelf Institute. She discusses the evolving landscape of e-commerce, the challenges brands face with data integration, and the critical role of cross-functional collaboration in digital commerce.Throughout the conversation, Lauren provides deep insights into consumer behavior shifts, the impact of AI on...
2025-03-1724 min
Digital Shelf InsiderEp 13: Priyanka Jha, Senior Consultant - The Power of Data in Omnichannel RetailIn this episode, host Shreshta is joined by Priyankha Jha, a seasoned omnichannel strategist with experience at Johnson & Johnson, GSK, Heinz, and more! According to Priyanka, staying ahead in the e-commerce means more than just having a presence; it requires a data-driven, consumer-first approach. From using AI for product listings to navigating retail media investments, brands must continuously adapt to win in an increasingly competitive space. One of the key takeaways from the episode is that the digital shelf is no longer a static space; it’s an always-on, data-driven engine that brands must continuously optimize to sta...
2025-03-1027 min
Digital Shelf InsiderEp 12: Carla El Gawly, Global Head of Digital Shelf Solutions, ICP - PIM/PXM Strategies for Digital Shelf SuccessIn this exciting 12th episode, our host Shreshta sits down with Carla El Gawly, Global Head of Digital Shelf Solutions at ICP, to dive deep into the evolving landscape of digital shelf management, PIM/PXM solutions, and product content optimization.In today’s fast-paced e-commerce world, brands often believe that investing in the right technology will automatically solve their digital shelf challenges. But is tech alone enough? Carla breaks down the four key pillars; technology, process, data, and people, that brands must integrate to truly optimize their product content and digital shelf presence.
2025-03-0319 min
Digital Shelf InsiderEp 11: Walter Holbrook, Top Retail Expert, RETHINK Retail - Decoding the Future of Physical RetailIn this episode, host Shreshta is joined by Walter Holbrook, a retail veteran with over 20 years of experience. Walter, the founder of Yoda Retail, has worked with major retailers like Kmart, Turner, Ace Hardware, and GES, shaping their strategies and navigating industry shifts. He shares invaluable insights into the changing retail landscape, how AI and digital transformation are reshaping the industry, and what retailers must do to stay competitive. From creating emotional, in-store shopping experiences to understanding why Walmart, Costco, and Amazon dominate retail sales, Walter breaks it all down with a wealth of knowledge and first-hand e...
2025-02-2420 min
Digital Shelf InsiderEp 10: Kiri Masters, Retail Media Industry Analyst - Exploring Amazon’s Evolving Shopper TrendsIn this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Kiri Masters, a leading Retail Media Industry Analyst, to uncover the biggest shifts in retail media, online shopping behavior, and Amazon search optimization.Kiri shares her journey from founding Bobsled Marketing (now Acadia) in 2015 to becoming a sought-after industry analyst. She breaks down how retail media has grown over the years, why brands struggled in the early days of Amazon, and what the future holds for digital commerce. With the rise of AI-powered shopping assistants like Amazon Rufus, search behavior is shifting from...
2025-02-1023 min
Digital Shelf InsiderEp 09: Lynsey Sweales, E-Commerce Consultant & Author - Achieving Omnichannel Success Through DataWelcome to another insightful episode of the Digital Shelf Insider Podcast, where our host Shreshta Joy sits down with Lynsey Sweales, founding partner of Cognitive Union, a digital marketing expert with over 20 years of experience in B2B and B2C e-commerce.
In this episode, Lynsey delves deep into the evolving customer journey, offering actionable strategies on how businesses can bridge the gap between online and offline retail, utilize data effectively, and foster internal collaboration for a truly unified experience. Whether you're an e-commerce professional, brand manager, or digital marketer, this conversation is packed with strategies to help you...
2025-02-0329 min
Digital Shelf InsiderEp 08: Chris Perry, CLO, firstmovr - Optimizing Product Listings for GrowthThis time, our host, Shreshta, sat with a dream guest, Chris Perry, a leading expert, and Chief Learning Officer at firstmovr. With years of experience working with top CPG brands, Chris brings a wealth of knowledge on how to optimize product listings to drive growth across major e-commerce platforms like Amazon, Walmart, and Target.
Whether you're a brand manufacturer, a seller, or an e-commerce professional, this episode is packed with actionable insights to help you level up your product listings and maximize growth opportunities.
2025-01-2734 min
Digital Shelf InsiderEp 07: Matthew Kelly, Head of Commerce, PRECIOUS - Digital Shelf Strategies for CPG BrandsIn this exciting episode of the Digital Shelf Insider Podcast, our host, Shreshta, has an insightful conversation with Matthew Kelly, Head of E-Commerce at PRECIOUS. With over two decades of experience in the fast-paced world of digital commerce, Matthew has collaborated with top brands like Johnny Walker, Guinness, Captain Morgan, and Baileys, bringing a wealth of insights into the evolving e-commerce landscape.
From leveraging AI to enhance digital shelf strategies to tackling pricing challenges across platforms like Amazon, Walmart, and Target, Matthew provides invaluable takeaways for brands striving to succeed in today’s competitive market.
2025-01-2132 min
Digital Shelf InsiderEp 06: Amanda Wolff, CRO, Jenda - Optimizing Digital Commerce Content for SuccessIn the sixth episode of the Digital Shelf Insider Podcast, our host, Shreshta Joy, converses with Amanda Wolff, CRO at Jenda, and shares her rich experience in e-commerce, digital marketing, and omnichannel strategies. Amanda discusses her professional journey as a writer in the early days to leading transformations at startups and established businesses. She delves into her current role at Jenda, which specializes in leveraging e-commerce data for the beverage alcohol sector. The episode also explores key topics like optimizing digital shelf content, understanding customer behavior across online and offline channels, and the rising importance of AI in personalizing...
2025-01-1326 min
Digital Shelf InsiderEp 05: Morgan McAlenney, VP, Public Label - Building Future Proof Digital Shelf StrategiesStep into the new year with actionable insights from industry leaders! In the fifth episode, we sit down with Morgan McAlenney, a veteran in the e-commerce industry with over 20 years of experience.
Morgan dives deep into the complexities brands face in maintaining a competitive edge, sharing actionable strategies for future-proofing your digital shelf content. This episode is packed with value for digital shelf managers, brand strategists, and online sellers looking to elevate their e-commerce performance.
2025-01-0617 min
Digital Shelf InsiderEp 04: Irina Zagradskaya, E-Commerce Team Lead, Accel Club - Getting Ready for Marketplace ComplianceIn this episode of the Digital Shelf Insider podcast by MetricsCart, host Shreshta sits down with Irina Zagradskaya, the e-commerce team lead at Accel Club. With over a decade of experience in e-commerce, Irina shares her journey from managing products on eBay to leading a team that excels in risk mitigation, compliance, and marketplace infrastructure building.
2024-12-1630 min
Digital Shelf InsiderEp 03: François Maingret, E-Commerce Expert - Product Discovery on Digital ShelfIn this episode, we are joined by François Maingret, e-commerce thought leader and e-commerce department manager at Cleanis, who shares valuable insights into seasonal shopping trends, brand strategies, and the innovations shaping the digital commerce space.
This episode is packed with actionable takeaways for brand managers, Amazon sellers, and e-commerce enthusiasts. François explores the differences between Black Friday and Christmas shopping behaviors, the power of product discovery and customer recommendations, and how brands can effectively manage challenges like pricing consistency and reverse logistics.
2024-12-0933 min
Digital Shelf InsiderEp 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and PersonalizationIn this episode, we are joined by Jennifer Alexander, an E-Commerce and Digital Consultant with 20+ years of experience working with various CPG brands. Jennie discusses the evolution of e-commerce, emphasizing the integration of digital and physical retail to meet modern shopper expectations. She highlights the importance of personalization, consumer choice, and leveraging tools like ratings and reviews to optimize strategies. Jennie also stresses the need for tactical planning during peak seasons and adapting to shifting generational behaviors.
2024-12-0229 min
Digital Shelf InsiderEp 1: Gregor Murray, Digital Commerce Global - What's Winning on the Digital Shelf?
Welcome to the debut episode of MetricsCart’s Digital Shelf Insider Podcast! In this episode, we are joined by Gregor Murray, an expert in e-commerce strategy and co-founder of Digital Commerce Global. Drawing from decades of experience in CPG and e-commerce, Gregor shares actionable insights on navigating challenges, seizing opportunities, and building competitive advantages in the digital commerce space.
What You’ll Learn:
👉Mastering Amazon: Strategies to overcome operational challenges and maximize opportunities during peak seasons like Prime Day and Black Friday.
👉Legacy vs. Digitally Native Brands: How traditional and digital-first brands differ in their a...
2024-11-2546 min