Shows
Got Marketing?Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120)Your most-needed marketing lessons of 2025, all in one place
This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition.
Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs.
From winning paid speaking gigs, to what’s no l...
2025-12-0323 min
Got Marketing?Marketing Moment: Betts gets better with Lillie Brown (Ep.118)Building a purpos
This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts.
Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake. Together, they’re redefining what it means to modernise a legacy bran...
2025-10-2916 min
Got Marketing?Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)Every great brand has a campaign story. Here’s ours.
This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority.
You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s brand id...
2025-10-0839 min
Got Marketing?Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef HansonBeyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)
This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman.
Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business.
In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use...
2025-10-0151 min
Got Marketing?What makes an email convert: Campaign Del Mar’s top 5, explainedHow to write emails people actually read (and reply to)
This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email.
After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer.
Along the way, Mia un...
2025-09-1730 min
Got Marketing?Growing a community with the founder of TradieWives, Verity HareWhat it really takes to build a 30k-strong community (without the cult vibes)
This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable.
You’ll also hear the behind-the-scenes of growing a free...
2025-09-1026 min
Got Marketing?Marketing Moment: a marketing story 11 years in the makingRetention doesn’t need to be complicated but it does need to be consistent.
It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one.
Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual.
Mia also shares how she prioritises r...
2025-09-0406 min
Got Marketing?Ask me anything: sparking fresh campaign ideas + moving with the MilitaryHow do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram.
Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler...
2025-09-0320 min
Got Marketing?How much marketing does your business really need?Not all marketing is created equal: how much is enough?
This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell.
From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend...
2025-08-2717 min
Got Marketing?Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts.
This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide.
From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the...
2025-08-2017 min
Got Marketing?Brand Awareness Campaign Debrief with Creative Director, Stef HansonThe most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle.
What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building.
From...
2025-08-1344 min
Got Marketing?Marketing Without Social Media with Lillie BrownYou don’t have to choose between “never social media” and “always chasing the algorithm.”
But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules.
This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency.
...
2025-07-3047 min
Got Marketing?What do I call myself? Building a brand when you’re multi-hyphenate with Nicole SherwinYou don’t have to choose between consulting, content creation and campaign strategy.
But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be.
This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time entrepreneurship, Nicole is building a portfolio career that blends con...
2025-07-2338 min
Got Marketing?The illusion of truth: how you've been sold a lie (repeatedly)Marketing today is more manipulation than strategy, how did we get here?
In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online.
This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber.
It’s time for a circuit breaker.
Behind the scenes, Mia has been working on a marketing methodology built for the pos...
2025-07-1613 min
Got Marketing?Is it time for you to break up with Instagram? A strategic reality checkIs Instagram still worth it? Let’s talk.
This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way?
Spoiler: the answer may not be what you want to hear.
If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platf...
2025-07-0911 min
Got Marketing?Episode 100 🎉: untold stories from 100 episodesThe 100th episode 🎉
For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.
Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing?
In this milestone moment, Mia takes you behind the scenes of Got Marketing? sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits into the broader Campaign Del Mar strategy.
This episode is part reflection, part celebration, and full of honest insights into what it actually takes to run a...
2025-07-0219 min
Got Marketing?Breaking up with marketing "best practices" with Jay SchwedelsonWe’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?
Its time to unsubscribe from boring marketing and legacy thinking.
This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV.
Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing even...
2025-06-1832 min
Got Marketing?Substance deserves a comeback: expertise over influence with Dr Patrick AouadWe live in a time where having a PhD seems to matter less than having a ring light.
Why we trust influencers over experts, and what it’s costing us.
What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed.
Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the...
2025-06-1146 min
Got Marketing?Still sending emails without a strategy? Here's what to do insteadYou finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.
In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves.
Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel.
Whether you’re staring do...
2025-06-0410 min
Got Marketing?You wanted this remember? (and you are allowed to feel tired)Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?
In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there.
Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are.
This episod...
2025-05-2808 min
Got Marketing?Where to focus your marketing effortsWhere to focus your marketing efforts (and what's not required in the first few years)
Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus.
In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what t...
2025-05-1423 min
Got Marketing?A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else onlineDo you feel like you’re drowning in daily content creation? You’re not alone.
In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan.
Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy.
From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this ep...
2025-01-2919 min
Got Marketing?A new odyssey and Mia's no-BS approach to marketingIt’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey.
In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way.
Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful.
Here’s what's in this episode:
Why formulas in marketing suck
What’s new in Season 6: Solo episodes, weekly drops and exciting new segments
The seven principle...
2025-01-2219 min
Got Marketing?How to nail your discovery call: learn from sales strategist and negotiation expert Julia EwertDo you offer discovery calls but are winging them? Can you confidently handle objections from potential customers?
This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies.
Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback.
Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective.
From setting clear agend...
2025-01-1537 minGot Marketing?What content pillars are (and what they're not) —smarter content strategies with Kryshla SalarisThe content strategy myth that’s keeping your business stuck—and how to break free.
In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful.
This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about:
✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead
✨ How to align e...
2025-01-0849 minGot Marketing?Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone MediaNew year, new marketing mindset
In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver.
If 2025 is the year to make your brand stand out, this episode is packed with practical tips and insights to help you succeed:
✨ How to gr...
2025-01-0130 minGot Marketing?How to build an engaged community with Tori KopkeWant to build a brand that stands the test of time? Start with an engaged, loyal community.
In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth.
Here’s what you’ll learn:✨ How to foster a value-driven, inclusive community✨ The role of word-of-mouth marketing in building trust and loyalty✨ Why an active co...
2024-12-1142 minGot Marketing?Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy BloomfieldWhat’s better than one campaign strategist? Two.
In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable.
Here’s what you’ll learn:✨ How to run campaigns that drive sales without discounts✨ Tips to get more mileage out of every campaign you create✨ The hidden role campaigns played in the success of Frank Body (sp...
2024-11-2745 minGot Marketing?What entrepreneurs can learn from athletes with Kathryn DeiulioIn this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports.
You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business!
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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder...
2024-11-0642 minGot Marketing?Rebel brands with Michelle NewellIn this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.
Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.
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Brands/books/founders discussed in this episode:
Who Gives a Crap
Blackbird Ventures
Turia Pitt
Malala Yousafzai
July
Frank Body
Willow and Blake
T...
2024-10-0949 minGot Marketing?Pay me like an unqualified life coachIn this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices.
We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in...
2024-09-2559 minGot Marketing?Meta ads done differently with Tenai Seymour In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results.
We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a sta...
2024-09-1148 minGot Marketing?Welcome to the Next Episode feat. SnoopIn this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales.
However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate...
2024-08-211h 01Got Marketing?Marketing Moment #2: Burnt by Incy InteriorsIn this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava.
Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors.
Join us to hear the whole story.
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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Do yo...
2024-08-0711 min
Got Marketing?Gen Z doesn't want to be your friend with Lauren MeisnerHow the f*ck are you supposed market to a generation who tune out from most advertising?
Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.
They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up.
To have this conversation with me, today's guest is Lauren Meisner.
Lauren is the founder and director of the award-winning digital youth publi...
2024-07-2544 min
Got Marketing?Is the traditional agency model broken? With Pat LangtonCreativity doesn't come in hours. So why are agencies still selling time?
We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years.
With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence.
So the big question is, is the traditional agency model broken?
To answer the question, today's guest is Pat Langton. After selling his a...
2024-07-1044 min
Got Marketing?Marketing Moment #1: True ClassicIn this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic.
True Classic have become internet famous from their Facebook ad strategy and their clever messaging.
Let's unpack it.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Downlo...
2024-06-2705 min
Got Marketing?Duolingo's marketing genius with Nell CaseyWe've all seen that unhinged big green owl kidnapping people on TikTok.
It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns.
This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns.
Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand str...
2024-06-1942 min
Got Marketing?Unpacking Fayt The Label with Emily LambourneBrittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day.
Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it.
Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground up, and it played a major part in getting her to...
2024-06-0545 min
Got Marketing?Brand versus performance marketing with Erin StaffordWhat's more important: brand marketing or performance marketing?
This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.
Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results.
But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together?
So, let's talk about it.
Toda...
2024-05-2246 min
Got Marketing?Healthy marketing with Claire HewittStrict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.
My love of ethical marketing and campaigns, though, is shared with today's guest.
Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide.
Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on...
2024-05-0248 min
Got Marketing?Rebranding, campaigns & creative strategy with Renee WallaceWhen a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.
That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results.
Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems.
Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in...
2024-04-101h 10
Got Marketing?Social media strategies with Jarrah BraileyThere is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands.
In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn.
I have a love-hate relationship with social media, so to have this conversation with me, I've in...
2024-03-0747 min
Got Marketing?How to do strategy with Mark PollardI have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.
Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple.
A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today.
Mark is a strategic trainer and author of “Strategy is...
2024-02-1445 min
Got Marketing?Cult coaches with Penny LocasoCoach is another word that the gurus have tainted with their shady tactics and self-serving messaging.
They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes.
If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today.
Penny is the founder of HackingHappy.co and a recent graduate of...
2024-01-3140 minGot Marketing?Marketing Mixtape: the most downloaded episodes of 2023Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.
Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform.
Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need.
To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition.
It's the top hits of 2023 in...
2024-01-2636 min
Got Marketing?How to get ranging in major retailers with Tanya BootsThere is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.
The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast.
That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later ve...
2023-11-2940 min
Got Marketing?Working with a production team with Tiffany ManzieIf you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content.
As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production.
The person to have this chat out with me is none other than Tiffany Manzie, the Chief Executive and Producer at Global Headquarters here...
2023-11-1638 min
Got Marketing?The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie BrownHumans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions.
If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it?
We could harp on until we're blue in the face about how wonderful our product or service is. But this only...
2023-11-0159 min
Got Marketing?Visual storytelling with Sandra ChauAs a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise.
Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode.
Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxury brands all over the world, ranging from jewellery, loungewear, bedding, beauty, artisan products, service based brands and more.
She founded the School of Visual Br...
2023-10-1841 min
Got Marketing?Fast Moving Consumer Goods Marketing with Melissa Packham - Part TwoThis episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands.
Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect wit...
2023-10-0433 min
Got Marketing?Fast Moving Consumer Goods Marketing with Melissa Packham - Part OneWe talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it.
I have invited my fellow FMCG-escapee Melissa Packham on the show to talk about this, and my weird love of super markets. Melissa Packham is a B...
2023-09-2722 min
Got Marketing?Launches vs Campaigns with Tina TowerExplaining what a campaign is and what a campaign is not could be my full-time job. But recently, I've been asked more about the difference between a launch and a campaign.
I have my thoughts, but I wanted to discuss this with a fair dinkum launch expert. In today's episode, I'm chatting with Tina Tower to break down the details of a launch and how they are different (or similar?) to campaigns.
Tina is a high-performance business strategist helping business owners successfully launch their online courses so they can build their digital empires and live...
2023-09-1450 min
Got Marketing?Your marketing is only as effective as your systems with Nicole SmithMarketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable systems in place.
Your marketing is only as effective as your systems. That is why I invited Nicole Smith, a lover of everything system design, to the Got Marketing? podcast for a chat.
Nicole is the COO, Business Operations Specialist and Systems Designer from The Artisans Business Solutions. She works with businesses to bridge the gap between how they...
2023-08-3038 min
Got Marketing?Data vs Intuition with Laetitia AndracYou've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business.
Let's dive in.
Got Marketing? is...
2023-08-1739 min
Got Marketing?Campaigns, personal brands and succession planning with CDM's Emily LambourneBehind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels and she has a get-it-done attitude.
We're going to chat all things campaigns, personal brands and what is in store for Mia, Emily & Campaign Del Mar in 2024 and...
2023-08-0433 min
Got Marketing?How many strategies do you need? With Ashley DreagerBusiness strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom.
Let's dive in and tackle this juicy question.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. ...
2023-07-2047 min
Got Marketing?Is LinkedIn the new Instagram? with Kate MerryweatherA few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.
However, since the pandemic, LinkedIn has quite the resurgence and reinvention.
Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let...
2023-06-2237 min
Got Marketing?From idea to execution with zero alcohol brand founder Frances ChnaiderSeeing ideas come to life is the most rewarding part of my job.
But, you’ve think you’ve got a good idea, then you have no idea what to do next.
Today I've invited Frances Chnaider onto the podcast to chat about making the intangible, tangible, and taking a seed of an idea and bringing it to life. Frances is the founder of Awesome Source, a non-alcoholic G&T brand.
The zero per cent category is still in its infancy, but non-alcoholic is growing faster than low-alcohol in most markets. With increased demand co...
2023-06-0938 min
Got Marketing?Ethical, inclusive and purpose-driven messaging with Oyelola OyetunjiPurpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays.
Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses.
During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with...
2023-05-2529 min
Got Marketing?Marketing the FIFA Women's World Cup with Kim AndersonAustralia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament.
Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today.
Kim is a global marketer, having worked in New York, London, Auckland and Sydney, with 20 years o...
2023-05-1140 min
Got Marketing?Starting and Growing a Podcast in 2023 with Beck RaynerAlmost anyone can start a podcast in 2023, but should they?
It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project?
On this episode, I chat with Beck Rayner, the founder of Military Life, an online community for defence partners and the host of the Military Life podcast.
The Military Life podcast is coming up on its 150th episode, and with 85,000 downloads, Beck is in the top 5% of podcasters globally.
She is now pa...
2023-04-2850 min
Got Marketing?Marketing and AI with Remi AudetteI have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away.
My issue runs deep and is layered, and definitely could not be boiled down to a social media post.
So, on this episode, I have invited Remi Audette onto the show to have this conversation through with me.
Remi is the founder and director of Sunday Best Digital Agency. Prior to launching SBDA, Remi worked in the SEO and customer experience teams of Au...
2023-04-1427 min
Got Marketing?Not your average business model with Fiona Johnston - Part TwoThere are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models.
This episode is the second half of my chat with Business Strategist Fiona Johnston, where we will deep dive into a few more business models that we both like and dislike.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
h...
2023-04-0627 min
Got Marketing?Not your average business model with Fiona Johnston - Part OneI’m fascinated by non-traditional business models. There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value.
Joining me back today is one of your fave guests, Fiona Johnston from Peach Business, a business strategist working with female founders. In this episode, we are going to talk through a lot of examples, the pros and cons, and what to be mindful of when looking at business models.
This episode is part one of two of this discussion with Fi.
Got Marketing? is broug...
2023-03-3139 min
Got Marketing?Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia KaziroCampaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact.
For example: RUOK?, Movember and Slip, Slop, Slap are all powerful, impactful campaigns.
This episode is our recent expert panel event where we explored the power of campaigns to grow your brand and create impact.
Joining me in this event was Christina Hobbs, CEO of Verve Super, Ruth Haffenden, Global Head of Brand and Marketing at Boody, Tim Snape, Marketing Director of Heaps Normal, and Pat...
2023-03-171h 22
Got Marketing?Leading an Outsourced Team with Hareta McMullinThere comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing. This is a tough decision to make because managing a team is the hardest thing about running a business.
In today's episode, I chat with leadership mentor and employee experience strategist Hareta McMullin about leading an outsourced team and workplace culture. Hareta is a recent Campaign Classroom graduate and thought leader in this space, so I knew she could handle the tough questions.
Got Marketing? is brought to you by Mia Fileman, a profe...
2023-03-0841 min
Got Marketing?CMO to Entrepreneur with Kiarne TreacyMany in-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute and expensive childcare. Understandably, many of these women are considering taking the plunge from an in-house corporate role to starting a business. So, in today’s episode, we are going to tackle the big question:
Is the grass greener?
To nut out this discussion, my guest today is Kiarne Treacy, a new business friend who moved from CMO to startup founder herself. We chat about her transition to consulting and then to founding a marketing techno...
2023-03-0242 min
Got Marketing?Behavioural Science Meets Campaigns with Dan MonheitUnderstanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology. Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same.
In this episode, we chat about human behaviour. We explore three fascinating behavioural biases and unpack recognisable campaigns that tap into these biases in order to influence customers.
To tackle this topic, there was only one choice of guest, Dan Monheit, the CEO of Hardhat. The intersection of marketi...
2023-02-2248 min
Got Marketing?Cutting Through the Marketing Fluff with LNDRIf there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish.
So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share? With the power of marketing campaigns of course.
In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my all-time favourite campaigns, but as well as nailing th...
2022-12-0131 min
Got Marketing?Time is Running Out on Lazy Marketing with Erin MorrisFor too long, marketers (and brands) have relied on Meta and Google platforms.
They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice.
But what is behind the demise of the duopoly?
To have this chat, I’ve brought back one of the first guests I had on this podcast, Erin Morris. Erin is the founder of Young Folks – an independent marketing agency using business as a...
2022-11-1630 min
Got Marketing?How do you measure success? With Kristy DinuzzoWhat does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it?
In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the riches are in the niches, the importance of balancing life and work, and what success really looks like for us.
Kristy hel...
2022-11-0239 min
Got Marketing?Creative strategy with Katie EmslieWhen you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.
Creativity is how you stand out. But, it needs to be done strategically.
On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does.
Katie has worked in the creative industry for over a deca...
2022-10-1937 min
Got Marketing?Greenwashing with Melissa PackhamGreenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok.
In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space.
Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners...
2022-10-0538 min
Got Marketing?Don't blame the algorithm for your content with Dante St James - Part twoIn Part 2 of my chat with Dante, we chat about:
Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're killing it, and we think that's all we need to do too. But there is often a lot more behind the scenes we don't see that tells the true picture. For example, Dante has 9000 people on his email list, which is where he makes the bulk of his revenue.
The role of social media within your marketing funnel. Spoiler alert: social media should not...
2022-09-2128 min
Got Marketing?Don't blame the algorithm for your content with Dante St James - Part one10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%.
Brands blame the algorithm for their content no longer performing well, but is more at play here?
With everyone copying everyone else on social media, content has become boring, templated and done to death.
If the algorithms aren’t to blame for our poor-performing content, what is?
Joining me to discuss this spicy question is my Darwin-based friend Dante St James. He is a Lead Train...
2022-09-2023 min
Got Marketing?Mind your business with Elsa Mitchell & Cha HigginsonI have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them.
I recently collaborated with two fabulous women, Elsa Mitchell and Cha Higginson to co-host our exciting Mind Your Business one-day in person (!) retreat in Darwin.
So, in this special episode, I chat with Elsa and Cha all about our event and how we went about planning together, the...
2022-09-0732 min
Got Marketing?Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass TheodoreCampaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
The 'Big Idea', a creative theme or hook that underpins your entire campaign
Messaging
Visual identity
Channel strategy
So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼
Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn:
Why marketing campai...
2022-08-231h 09
Got Marketing?Where to invest your marketing spend with Fi Johnston - Part oneOne of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget.
Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for small and medium business owners, and works collaboratively with her client...
2022-08-1720 min
Got Marketing?Where to invest your marketing spend with Fi Johnston - Part twoHaving targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we develop a marketing budget to help us achieve these goals?
This episode is the second part of my discussion with Fi on where to spend your marketing dollars.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect...
2022-08-1728 min
Got Marketing?Influencer marketing campaigns with Tayler RossettiThe pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy may leave you left behind.
In this episode, we discuss influencer marketing campaigns and showcase how smaller brands have been able to use influencer marketing to propel their brands.
Joining Mia for this discussion is Tayler Rossetti. Tayler is the Campaign Manager at Oraco Agency located on the Mornington Peninsula, and she has been working in the marketing industry for over ten years...
2022-08-0336 min
Got Marketing?Video marketing with Jono Steedman - Part oneIf content is king, then video marketing is the master of the universe.
With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is absolutely nailing their video marketing.
Joining Mia on this episode is Jonathan Steedman, principal dietitian and head honcho at Bite Me Nutrition. Jono is an accredited practicing dietitian and nutritionist passionate about simple, sensible nutrition, and his videos are some of the best things on the internet.
This episode is part one of two in t...
2022-07-0724 min
Got Marketing?Video marketing with Jono Steedman - Part twoWhat is anti-marketing, and why does it work so well?
In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant videos.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Jonathan Steedman:
https://www.instagram.com/jonosteedman/
...
2022-07-0721 min
Got Marketing?Boring is bad for business with Soojee FordI have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past.
To have this conversation out, I’ve invited Brand Strategist and beloved Campaign Classroom Grad Soojee Ford to join me today. Soojee is one of the Directors of The Good Studio, a branding studio based in sunny QLD.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
2022-06-2329 min
Got Marketing?Reimagining marketing education with Marcus Dunn - Part twoWith attention spans dwindling, does anyone still read blogs?
Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere?
Blogs can benefit your brand more than you think, including driving valuable traffic to your site over a long period.
In part two of this discussion with Marcus, we chat about SEO and how to use blogs to your advantage.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www...
2022-06-0922 min
Got Marketing?Reimagining marketing education with Marcus Dunn - Part oneHow many people do you know working in the area they studied at university?
When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much has changed since then.
Isn't it time that we reimagined marketing education? I chat with my friend Marcus Dunn about this very question in this episode.
Marcus has a background spanning retail, IT, automotive and, most recently, adult education. He had accumulated a wealth of what he considered "generic experience", consigning him to what f...
2022-06-0826 min
Got Marketing?Becoming a customer fanatic with Nadine NetheryThere’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience.
In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strategic copywriter for women-led brands. Nadine and Mia share their techniques for gathering valuable audience insights to inform your marketing on a shoestring budget.
Got Marketing? is hosted by Mia Fil...
2022-06-0135 min
Got Marketing?Why the milk moustache? with Lauren PickeringIt's about time we explain the milk moustache.
While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art.
Mia is once again joined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across consumer brands, education and professional services, to scratch below the surface of the iconic Got Milk? campaign and unpack how it came about, whether it was a commercial success and what sm...
2022-05-2535 min
Got Marketing?Marketing your online course with Niharikaa Kaur SodhiEveryone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an online course is no walk in the park.
Today, Mia is joined by Niharikaa Sodhi, a top writer on Medium (21 times over), online course creator and the Founder of Summit 21. Mia and Niharikaa share their top tips for marketing an online course during this episode.
Got Marketing? is brought to you by Mia Fileman, a professional mar...
2022-05-1832 min
Got Marketing?Compare the pair: two campaigns from the same industry, who did it better? With Ash JurburgMia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?"
Campaigns unpacked during this episode:
Dating apps:
'Get back to love': Match.com
'Swipe Night': Tinder
Tourism:
'Travelling Under the Social Influence': Tourism NZ
'Son of Dundee': Tourism Australia
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
w...
2022-03-1646 min
Got Marketing?The Power of the Press: How to Generate Free Media for your Campaign with Odette BarryCampaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free media.
This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns.
Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman...
2022-02-1747 min
Got Marketing?Marketing to Millennial Women with Amy VollerMillennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate.
Mia Fileman and Amy Voller discuss what matters to millennial women in this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:...
2022-02-0338 min
Got Marketing?How to Nail Your Rebrand with Rachelle SaevilLast year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer.
In today’s episode, I want to take you through my rebrand journey and offer some advice on what you should and shouldn’t do. Before you spend your time thinking about your new logo and putting the champagne on ice, here’s what you nee...
2022-01-1046 min
Got Marketing?Tourism Marketing Campaigns with Ash JurburgThe holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations.
Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism campaigns in this episode. These include 'Get Chris to Cowra' by Cowra Tourism, 'Wander out Yonder' by WA Tourism, 'Travelling Under the Social Influence' by NZ Tourism and 'CU in the NT', de...
2021-12-1646 min
Got Marketing?Strategy versus Tactics with Lauren PickeringToday Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of Marketing for Lauriston Girls School.
In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business marketers differentiate.
Our chat discusses how smaller brands tend to jump straight to tactics before the strategy and we share the dangers around this.
Got Marketing? is brought to you by...
2021-11-2547 min
Got Marketing?'Always on' vs Marketing Campaigns with Lauren FraserIn this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They share simple explanations and examples of both "always-on" and campaign marketing and give their top tips as to how small businesses who are driving their own marketing can sustainably tackle both.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafi...
2021-11-1553 min
Got Marketing?Let's Get Real About Scaling with Jessica RuhfusEntrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is it really as easy as suggested? Tune in for the tough love entrepreneurs need to hear.
In this episode, Mia Fileman chats to Jess Ruhfus, the founder and CEO of Collabosuarus; the matchmaker for brands. Jess is a podcast host, in-demand speaker and a recent B&T 30 under 30 winner.
https://www.instagram.com/collabosaurus/
Got Marketing? is...
2021-11-0753 min
Got Marketing?When did social media get so boring? With Erin MorrisNot only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following the trends and the "formulas", does social media lose its shine?
Joining Mia Fileman on the Got Marketing? Podcast today is marketing powerhouse Erin Morris.
Erin Morris is the founder and director at Young Folks – a marketing agency on a mission to make a positive difference. Erin and her team at Young Folks accelerate the growth of game-changing brands and help them achieve their greatest positive impact.
https://www.instagram.com/youngfolksdigital/
2021-11-0753 min
Got Marketing?Ethical Marketing and the "Gurus" with Melissa PackhamMia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Guest:
Melissa Packham is a B...
2021-11-0647 min
Got Marketing?Got Marketing? Podcast trailerThis is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.
I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast, I chat with creative and strategists about the different aspects of marketing without the fluff.
If you want to learn how to create better marketing subscribe to the Got Marketing? Podcast and keep the good marketing rolling.
You can also connect with me, Mia Fileman on Instagram or LinkedIn, and feel free to send me a message. I’m...
2021-11-0601 min