Shows
MADWOMENTHE SCIENCE OF TRUST w/ Seed´s Co-FounderMeet Ara Katz, Co-Founder of Seed, the microbiome science company pioneering innovations in probiotics, prebiotics, and postbiotics. Seed’s work spans from gut and skin health to coral reef restoration—and even microbes in space.Before founding Seed, Ara worked in media, design, and tech. After a personal health experience reshaped her perspective, she set out to reimagine how science is communicated.In this episode, Ara shares how she and her team transformed microbiome science into a cultural movement, bridging the gap between cutting-edge science and everyday life.In this episode, we get into...
2025-11-041h 09MADWOMENTHE ART OF LISTENING IN A NOISY WORLD w/ The RealReal's Chief Brand OfficerMeet Kristen Naiman, The RealReal’s Chief Brand Officer and the creative mind behind Kate Spade’s iconic Misadventure series with Anna Kendrick. Before The RealReal, she spent seven years at Isaac Mizrahi, styled Hanson (yes, the boy band), and began her career styling for Harper’s Bazaar, Teen Vogue, Paper, Nylon, The New York Times Magazine, and Rolling Stone.This MADWOMEN episode is about creativity. But it’s also about our roles in capitalism. Kristen’s philosophy? True creativity comes from noticing the world around you, surrounding yourself with diverse voices, and really listening.If you’re...
2025-10-281h 04MADWOMENDESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of BalaMeet Natalie Holloway, Bala’s Co-Founder, the brand that turned dumbbells into design objects and redefined what it means to move.After a career in advertising, Natalie and her husband, Max, launched Bala with one goal: to make fitness delightful. From the cult-favorite Bala Bangles to collaborations with Ralph Lauren, Spanx, and Pucci. Bala has become a global symbol of play, color, and creativity in wellness.In this episode of MADWOMEN, Natalie shares how Bala reimagined fitness—proving that design-led products do more than just sell.Why you need to listen (even if you...
2025-10-2151 minMADWOMENHOW TO BUILD A BRAND THAT SHAPES CULTURE w/ Bobbie’s Chief Brand OfficerMeet Bobbie’s Chief Brand Officer, Kim Chappell. She’s reimagining a culture that truly supports parents and kids, and the role brands play in it.The Bobbie brand has been honored by Time’s 100 Most Innovative Companies, the Webby Awards, and the Shorty Awards. Kim was named one of Forbes’ 50 Most Entrepreneurial CMOs.Before joining Bobbie, Kim was a journalist, and storyteller at Square, not a traditional marketer. That’s exactly why her approach works. She builds brands by making people feel, not by chasing metrics.From assembling her own desk in a basement...
2025-10-1458 minMADWOMENTHE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of VideoMeet Jason Ikeler, Hearst Magazines’ VP of Video and Creative Strategy. From Cosmo to Harper’s Bazaar to ELLE, Jason is likely the reason you can’t stop scrolling. He’s behind some of your favorite videos on Instagram, TikTok, and YouTube—everything from celebrity interviews to fashion shoots. Jason has created hit series with stars like Billie Eilish, Julia Fox, and John Legend.In this episode, Jason takes us inside the chaos and craft of creating original content:How to balance personal taste, ad $$, & audience expectationsJason’s philosophy: “there are no new ideas”Originality > TrendsWhy Phoning It In be...
2025-10-0740 minMADWOMENCUTTING THROUGH THE NOISE w/ the CEO of NOYZMeet Malena Higuera, CEO of NOYZ. Malena spent nearly two decades at L’Oréal shaping iconic brands like Urban Decay and Dermablend, after early roles at Maybelline and Avon.She embraced e-commerce marketing before anyone believed in it and went on to pioneer digital-first strategies at scale. And she continues to lead the charge, now by optimizing omni-channel experiences—spanning personal DMs, a hotline, and a California scent tour.What sets Malena apart? She blends an anthropologist’s curiosity, a marketer’s sharp instincts, and a mentor’s generosity, creating product experiences that are truly human...
2025-09-231h 16MADWOMEN360 WORLD-BUILDING IN ROSE-COLORED GLASSES w/ Jordan RobinMeet Jordan Robin — Creative Director and Designer working at the intersection of fashion, art, design, and production. Jordan has shaped worlds at Calvin Klein under Raf Simons, led creative at Reformation, and now runs her own LA-based consultancy, JNR Studio. Jordan’s 360° vision and a talent for world-building blurs the boundaries of art, culture, and commerce.What makes the worlds Jordan builds so rich? She refuses to rely on Pinterest boards or Instagram trends. Instead, she looks to the physical world. That approach, paired with her intuitive sense memory and sharp creative instincts, gives her work a depth...
2025-09-0954 minMADWOMENFEEDING THE FRENZY w/ Ogilvy’s Head of Influencer Marketing, NAMeet Ansley Williams, she’s been shaping influencer marketing since the days when influencers were called bloggers. As Head of Influencer Marketing, North America at Ogilvy, she has grown this division by 900 % working with brands like CeraVe, IKEA, IBM, and many more.Before Ogilvy, she built large-scale influencer teams and led everything from celebrity-driven commercials to social-first campaigns. Today, she's bringing her expertise to MADWOMEN and breaking down the strategy behind one of the most impactful influencer-led campaigns.In this episode, we get into:The influencer play that cut through the Super Bowl noiseHow 450 in...
2025-08-2649 minMADWOMENANATOMY OF MODERN BRAND-BUILDING w/ MERIT's Founding CMOMeet Aila Morin, founding CMO at Merit Beauty, one of the fastest-growing beauty brands. Every product she’s launched has hit #1 in Clean at Sephora.In just three years, Aila has helped drive MERIT past $100M in sales, earning over 50 awards along the way—including VOGUE Business 100 Innovators and Allure Best of Beauty. Before MERIT she was the first Director of Marketing at Mejuri and now advises brands like Cameron Diaz’s Avaline Wine.This MADWOMEN episode is rooted in beauty, but it’s really about the anatomy of modern brand-building. Aila hands us the mirror a...
2025-08-121h 02MADWOMENTHIS IS HOW THE WORLD’S TOP BRANDS CHANGE YOUR BEHAVIOR w/ Karina KoganMeet Karina Kogan, one of the sharpest marketing minds behind some of the most behavior-shifting brands of the last decade.As the former CMO of Oura Ring and SVP at Peloton, she helped turn fringe products into must-haves and built brands that embed into people’s everyday lives. Now at Napster (formerly Infinite Reality), she’s creating a more human internet: one that’s 3D, conversational, and deeply personal.In this episode, we explore how Karina turns emerging products into household names and why leading with empathy might be the real unlock for driving behavior change...
2025-08-0559 minMADWOMENHUMAN TRUTHS VS BRAND TRUTHS w/ John NormanMeet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.We get...
2025-07-2959 minMADWOMENPROOF IS IN THE PRODUCT w/ WeNatal✨ Use https://wenatal.com/madwomen for a free month’s supply of WeNatal’s Magnesium with your first subscription (worth $35!). It's a premium magnesium supplement designed to support relaxation, digestion, and overall well-being. Formulated with four bioavailable forms of magnesium.---Meet Vida and Ronit, the powerhouse co-founders of WeNatal. After personal losses and dismissive doctors, they set out to rewrite the script around fertility, becoming the first company to equally center women AND men in the conversation.From Nike execs to bootstrapped founders, they turned their grief into grit—launching a science-backed supplement...
2025-07-221h 09MADWOMENCRAFTING DESIRE w/ Kin EuphoricsJoin us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.In this episode, we explore the power of world building in...
2025-07-151h 03MADWOMENIntroducing MADWOMEN w/ Mia & ElissaWelcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it.We started MADWOMEN because we were tired. Tired of recycled strategies dressed up as innovation. Tired of the sameness. We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts. MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode...
2025-06-0301 min
He Said, She Said: Razor Branding™ PodcastRevolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia PokriefkaIn this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka, the innovative minds behind Huxly, a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve moved beyond traditional chatbots to create personalized, story-driven interactions that resonate.
Listeners will discover:
How Huxley uses interactive storytelling to forge meaningful connections
Why Instagram DMs are the next frontier for building customer relationships.
The ethical considerations and mental health impacts of chat...
2024-12-1046 min
Let's Talk MarketingLeveraging DMs for Authentic Engagement with Mia & ElissaThis episode of "Let's Talk Marketing" explores the transformative role of chatbots in building relationships and enhancing marketing strategies. Host Katya Allison interviews Mia Pokriefka and Elissa O'Dell, co-founders of Huxly, a Shorty award-winning creative tech studio. They discuss their innovative approach to using chatbots for storytelling and engagement, emphasizing the importance of conversational design in direct messages (DMs). Mia and Elissa highlight key metrics from their chatbot campaigns, such as impressive response rates and click-through rates. The conversation also delves into the future of AI in marketing, the significance of authentic communication, and the need for brands to...
2024-11-0755 min