Shows
The Children's Book Marketing PodcastHow to Overcome Rejection and Fear To Expand Your Network With Toni Harris-TaylorIn this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books.Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of p...2025-07-1944 minThe Children's Book Marketing PodcastHow To Expand Your Reach By Partnering with Dynamic BookstoresIn this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a huge benefit when expanding your reach and your sales. Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2025-04-0350 min
The Homeschool How To#61: Leaving the Corporate World and Becoming a "Mom-Preneur," with Micaela S. BennEmbark on a captivating journey with Micaela S. Benn, the distinguished guest of this episode who is not just a jack of all trades but a master of many. She's a homeschooling hero, an imaginative children's book author, and a savvy marketing whiz all rolled into one. As we unravel Micaela's story, you'll find that the art of balancing homeschooling while nurturing a creative career is not only possible but can be incredibly fulfilling. Micaela's personal journey began with her son's precocious learning milestones, leading her down the path of homeschooling. The tale continues as she crafts the charming "...2024-04-041h 01The Children's Book Marketing PodcastChildren's Book Author's Dilemma: To Vend or Attend - Deciding with IntentionIn this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans.Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2024-03-1922 min
The Children's Book Marketing PodcastTax & Bookkeeping Tips To Keep Your Children’s Book Business Out of TroubleWelcome to the Children’s Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a...2024-01-1134 minThe Children's Book Marketing PodcastEp 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of TroubleWelcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about.Some of the resources that mentioned in the episode are below:Follow Atiya Brown, CPA on Instagram Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners”Schedule a Strategy S...2024-01-1034 minThe Children's Book Marketing PodcastEp 22: Navigating the Grant World: How to Secure Funding for Your Children's Book BusinessWelcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market.Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here....2023-08-0339 min
The Children's Book Marketing PodcastNavigating the Grant World: How to Secure Funding for Your Children's Book BusinessWelcome back to the Children’s Book Marketing Podcast, where we delve into the world of children’s book writing, publishing, and marketing. In today’s episode, we...2023-08-0339 minThe Children's Book Marketing PodcastHow To Craft Your Amazon Strategy for Consistent Children’s Book SalesHave you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling...2023-06-0825 minThe Children's Book Marketing PodcastEpisode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book SalesHave you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode. Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2023-06-0825 minThe Children's Book Marketing PodcastThe Most Important Relationship That Will Get Your Children’s Books Into Local LibrariesEver wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that...2022-12-2942 minThe Children's Book Marketing PodcastEp 020: The Most Important Relationship That Will Get Your Children’s Books Into Local LibrariesEver wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed. Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2022-12-2842 minThe Children's Book Marketing PodcastWhat You Need To Know About Listing Your Children’s Books With A Book AggregatorAre thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing so. Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2022-11-0426 minThe Children's Book Marketing PodcastLearn From My Experiment Listing My Children’s Books With IngramSparkWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 19,...2022-11-0426 min
Trade Show University for Virtual & Live Events180 - Big Business Marketing Tactics for Niche businesses - with Micaela S. BennCan Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success!Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development and emotional learning. She’s also a marketing coach and hosts The Children's Book Marketing Podcast.We Discuss:How to apply big business event marketing tactics to su...2022-10-1735 minThe Children's Book Marketing Podcast3 Reasons You Should Begin Building Your Email List, Like YesterdayYou have probably heard that you need to start building an email subscribers list, but why it’s necessary may not be obvious. Listen to this episode to find out what you’re able to do more of when you can connect to your children’s book community using email marketing. Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2022-08-1819 minThe Children's Book Marketing Podcast3 Reasons You Should Begin Building Your Email List, Like YesterdayWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 18,...2022-08-1719 min
Black Men HomeschoolWhat Do you Do After You've Written It? Introducing Your Book to the Community with Master Children's Book Marketer Micaela S. BennIn recent years, there has been a torrent of interest in books that are more inclusive, more culturally relevant, and more representative of Black children and Black life. Consequently, There are more emerging authors out there who are creating books for our children, more than ever before. But how do you take that book from an idea to print? And then, how do you get your community to know that your book is out here waiting for them? Our guest today, Micaela S. Benn, is uniquely suited to answering those questions and more. Micaela S. Benn is independent children’s b...2022-07-221h 09
The Children's Book Marketing PodcastEp 17: How Not To Waste Money When You Use Ads To Promote Your Children’s BookJoin me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her runs an agency that helps product-based small businesses avoid wasting money running ads to reach your children’s book readers.Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2022-07-0829 minThe Children's Book Marketing PodcastHow Not To Waste Money When You Use Ads To Promote Your Children’s BookWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 17,...2022-07-0729 minThe Children's Book Marketing PodcastYour Blog Is Just The Beginning, A Conversation With Content Creator, Charnaie GordonWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 16,...2022-05-0231 min
The Children's Book Marketing PodcastEp 16: Your Blog Is Just The Beginning, A Conversation With Content Creator, Charnaie GordonJoin me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children’s book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Additional resources you may want to check out that were mentioned this episode: Check out the Here Wee Read Blog Listen to the Here Wee Read Podcast Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/epis...2022-05-0231 min
Unapologetically MommyHoodHow to Market Your Children's Book Ep. 15 w Micaela S BennOn This episode we talk about how to market your children’s book. Don’t have a book? We also talk about how to get started. If you are a mom or mompreneur that has a book idea or put your book to the side because you didn’t know what to do. This episode is for you. We talked illustrators, production, distribution, marketing, and so much more. Today's guest started right where you are when she sparked an idea in the shower and then acted on it and wrote a series of children's book called Little Mr. Fixit that f...2022-04-251h 20The Children's Book Marketing PodcastThe 3 Must-haves That Serve As The Basis Of Your Children’s Book Messaging ContentWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 15,...2022-03-2322 min
The Children's Book Marketing PodcastEp 15: The 3 Must-haves That Serve As The Basis Of Your Children’s Book Messaging StrategyIn this episode of The Children's Book Marketing Podcast, you'll learn where your message strategy begins, and what appeals to the reader, but not just any reader...Your Ideal Readers. Plus, you'll find out about a dynamic resource that will make it possible for you to choose who's your Ideal Reader. Additional resources you may want to check out that were mentioned this episode: The Blog Article I referred to that explains one of the characters in my children's book in detail. It's titled, "How The Title For My Children’s Book Came Into Exis...2022-03-2322 min
The Dr. Vibe Show™THE DR. VIBE SHOW™: MICAELA BENN - JANUARY 20 2022 - AUDIO - EDIT - 128 kbps - Copy2022-03-161h 16
Deal To Heal With E. JamesS2E21 Little Mr. Fix It with Micaela S. BennIn this episode our host, Earnest James, talks with, Micaela S. Benn. She is the author of Little Mr. Fix It Assists With The To-Do List, an illustrated picture book for children ages 3-8 years old. This book, as well as those to follow in the series, centers on relationship dynamics between family members, and provides enrichment resources to support early childhood literacy, as well as social and emotional learning. In addition, Micaela is the founder of Children’s Book Marketing Company, where she leads a team that provides coaching and managed services to self-published children’s book au...2022-03-161h 05The Children's Book Marketing PodcastContent Creation Without The Chaos, Shortcuts You Can Start Using TodayWelcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 14,...2022-03-0421 min
The Children's Book Marketing PodcastEp 14: Content Creation Without The Chaos, Shortcuts You Can Start Using TodayWelcome to Season 2, Episode 14 where you will discover how you can save time with content creation using shortcuts that I use every day. To make it easy, I'm sharing the system and tools that will help you manage content creation and sharing. Also, learn why you must resist the urge to be everywhere at once on social media, and when's the best time to release your content so that you get the greatest visibility from your readers. Additional resources you may want to check out that were mentioned this episode: Looking for my short-cut to...2022-03-0421 min
Content Creatives of Color 30 Day ChallengeDay 18 - Sisters in Service -C4 Challenge with Micaela BennDay 18 - Sisters in Service -C4 Challenge with Micaela BennMicaela S. Benn is the author of Little Mr. fix It Assists With The To-Do List, an illustrated picture book for children ages 3-8 years of age. This book, as well as those to follow in the series centers on relationship dynamics between family members and provides enrichment resources to support early childhood literacy, social and emotional learning. In addition, Micaela is the founder of the Children's Book Marketing Company , where she leads a team that provides coaching and managed services to self publish children's book authors who wa...2022-02-2039 min
The Children's Book Marketing PodcastEp 13: 5 Ways To Deliver Digital Content About Your Children’s BooksThis episode provides an overview of the 5 different ways to deliver digital content to people who will read your children’s books, and guidance to select the right digital platform for you to connect with them. Listen to my explanation on why content and messaging are essential to reaching readers that will not only buy but will also recommend your children’s books. Plus, receive a breakdown of the 5 ways to deliver impactful content to your readers that helps you build relationships that ultimately can result in book sales and collaborations. Additional resources you may want...2022-01-2031 min
The Children's Book Marketing PodcastEp 12: Lessons Learned From The First Season Of Hosting The Children's Book MarketingNow that the podcast has officially crossed the one-year old threshold, I’ve learned a lot about how to proceed. In this episode, I share what’s to expect for the upcoming season and what brought about the shift. Also, I explain the fun new interactive, free coaching opportunities that are on deck that will even further prepare you to gain control of marketing and distribution for your children’s book. Check it out! Additional resources you may want to check out that were mentioned this episode: Episode 009: Breaking down the launch of your...2021-12-0322 min
The Children's Book Marketing PodcastEp 11: Now, You’re Ready To Launch, It’s Time To Release Your Children’s BookIn this episode, I go behind the scenes of The Children’s Book Launch Stages. This last one is simply called the Launch Stage. This is the third stage, designed to help you release your children’s book with a clear understanding of what to do, where, and how to make the magic happen. There’s a clear point in time when your self-publishing journey pivots from Pre-Sell into Launch Stage. Launching a children’s book is often considered a one-time event that happens on a specific day. In this episode, though, you’ll learn that is not the case at al...2021-11-0921 min
The Children's Book Marketing PodcastEp 10: What to do as you move into the Pre-sale Stage of Your Book LaunchIn this episode, I go behind the scenes of the Pre-Sell Launch Stage. This is the second of three stages designed to help you manage your children’s book launch without fear, hesitation, or confusion. There’s a clear point in time when your self-publishing journey pivots into Pre-Sell Launch Stage. This is when you can definitively say that books are on the way and you may begin taking orders with a degree of confidence that the hardest parts of putting your ducks in a row are behind you. Grab a free download of The Child...2021-07-2921 min
The Children's Book Marketing PodcastEp 9: Breaking Down Your Launch Starting With Pre-MarketingIn this episode, I go behind the scenes of a proven marketing approach to make sure your children’s book launch is manageable and free from chaos. Pre-marketing Stage is the first of 3 stages, and that’s what is covered here. Links mentioned in this episode: Book A Discovery Session Get the Children's Book Marketing Launch Checklist for free Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2021-05-2131 min
The Children's Book Marketing PodcastEp 8: Why You Should Definitely Release Your Children's Books As A SeriesIn this episode, learn 7 reasons why you should definitely release your children’s book as a series, when you should release the books in the series, and what my two main goals are for choosing to do so. If you’ve ever considered whether to release your children’s book on its own or create from your first book a series of children’s books to follow, then this episode is for you. Links mentioned in this episode: Book A Discovery Session Support the showFor Show Notes, Visit the website: http://ww...2021-04-1338 min
The Children's Book Marketing PodcastEp 7: Going Direct To The Printer Vs Using Print On DemandIn this episode, learn what you need to know about making the right production decision for printing children's books. You have a choice between Print On Demand for your children's books, or going Direct To Printer for production. But, if you choose to go direct to the printer, there's a lot to know in advance of making that decision. Links mentioned in this episode: Children's Book Marketing Company Content Prompts 365 For Children’s Book Authors Support the showFor Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes2021-02-2527 min
The Children's Book Marketing PodcastEp 6: What? What to say on social media that will get your audience to tune in and keep coming backIn this episode, I’ll tell you the what to say to your audience of readers, and introduce you to what’s inside a content plan that’ll keep you on track to communicate with consistency and intention. And so, here we are, in the third and final installment of the 3-part series I call, Content Marketing Basics for Children’s Book Authors. The series began with episode 4, which explained the first most important thing to know about creating content and that’s Who is the ideal reader that you want to reach. A free workbook on how to find your...2021-01-1326 min
The Children's Book Marketing PodcastEp 5: Where? Where To Start Communicating With Your Ideal ReaderIn this episode, I’ll tell you the where to share content you create for your readers, and tips to keep you from getting overwhelmed by managing too many social media accounts. I’m over the moon with joy about that because creating a podcast has long been on my heart. It’s taken various alternate shapes over the years, too. First, I thought I wanted the podcast to be about one thing, then I thought I wanted it to be about something totally different. Finally, I landed on creating a podcast to support a mission and a purpose and it...2020-11-2621 min
The Children's Book Marketing PodcastEp 4: Who? The First Most Important Thing To Know About Creating Content For Marketing Your BookIn this episode, I’ll give you the secret to how you know who to aim all of your marketing efforts toward, and I’ll walk you through a quick exercise to help you zone in on them. Today’s show starts a series that is all about content. Big questions have been raised about who to create content for, and what your options are for choosing the best way to connect online with your ideal readers. These questions came, by the way, from authors that I’m connected to on Instagram and Facebook when I asked them what they may...2020-11-0529 min
The Children's Book Marketing PodcastEp 3: A Call to Action, The Story Behind How This Podcast Was CreatedTune in to find out how and why The Children’s Book Marketing Podcast was created, and learn about the novel approach taken by the show’s host to advocate for diversity in children’s books. This episode takes you into the heart and mind of a mompreneur marketing maven that is committed to making a difference in independent publishing, and finding ways to reach more readers through helping more authors. When you tune into this episode, you’ll find out how and why The Children’s Book Marketing Podcast was created. Plus, get details about the novel approach I chose to...2020-10-2222 min
The Children's Book Marketing PodcastEp 2: 3 Content Marketing Tips To Adapt To The Chaos Of The COVID19 PandemicTune in to learn how you can adapt your marketing content to survive the COVID19 pandemic and sell more children’s books. This episode reveals top trends in parents’ purchasing habits and household needs that have been forced by sheltering in place. If you’re joining me for the first time, you’re in for a treat. You missed the very first episode, but it’s available for you to check out once you reach the end of this one. The Children’s Book Marketing Podcast streams on Apple Podcasts, Amazon Music, Spotify, Google, and others, where you can listen on-de...2020-10-2219 min
The Children's Book Marketing PodcastEp1: Welcome To The Podcast That Makes Marketing Easier For Children's Book AuthorsTune in to hear what’s in it for you if you listen to The Children’s Book Marketing Podcast. In this very first episode, you’ll find out how this podcast is going to change the way you view marketing and teach you strategies that help you sell more children’s books. You’re in the right place if you’re a children’s book author and want to learn how to use branding and content to reach families that want to diversify their bookshelves. This podcast is an extension of the work I do through a company I started in A...2020-10-2219 min