Shows
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to stay visible in an AI-driven search world? How to Stay Visible in an AI-Driven Search World
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael “Buzz” Buzinski dives into the transformative world of Answer Engine Optimization (AEO)—the next big evolution beyond traditional SEO. Buzz reveals a practical six-step framework designed to help entrepreneurs and business owners rise to the top of AI-driven search results, ensuring your expertise gets noticed instead of steering your clients toward the competition. Whether you’re new to SEO or looking to future-proof your visibility in an AI-powered landscape, this episode breaks down everything from crafting co...2025-07-1611 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to stay visible in an AI-driven search world? How to Stay Visible in an AI-Driven Search World
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael “Buzz” Buzinski dives into the transformative world of Answer Engine Optimization (AEO)—the next big evolution beyond traditional SEO. Buzz reveals a practical six-step framework designed to help entrepreneurs and business owners rise to the top of AI-driven search results, ensuring your expertise gets noticed instead of steering your clients toward the competition. Whether you’re new to SEO or looking to future-proof your visibility in an AI-powered landscape, this episode breaks down everything from crafting co...2025-07-1611 min
GSD Factor PodcastGet Shit Done in a Flash - Marketing with Michael "Buzz" BuzinskiToday we are talking about how to step into your extraordinary through marketing and F.O.C.U.S. which stands for “Fix One Clearly Urgent Struggle.”
Michael "Buzz" Buzinski has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying marketing strategies for B2B businesses.
Michael Buzinski LinkedIn
Buzzworthy Marketing Show
Are you an influential leader that has a dream to write a book and put y...2025-07-1005 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhat is the Buzzworthy EthosOfficial podcast badge for the episode “What is the Buzzworthy Ethos” from the Buzzworthy Marketing Podcast.
Welcome to a powerful new chapter of the Buzzworthy Marketing Podcast, where host Michael “Buzz” Buzinski dives deep into the soul of entrepreneurship—and reveals what truly drives his work beyond marketing strategy. In this heartfelt episode, Buzz shares the raw, behind-the-scenes story of how burnout, reinvention, and real-world lessons shaped the purpose behind Buzzworthy. From a sound guy in Alaska to running a multimillion-dollar agency, Buzz takes you through the highs, the lows, and the ultimate realization:
2025-07-0208 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhat is the Buzzworthy EthosOfficial podcast badge for the episode “What is the Buzzworthy Ethos” from the Buzzworthy Marketing Podcast.
Welcome to a powerful new chapter of the Buzzworthy Marketing Podcast, where host Michael “Buzz” Buzinski dives deep into the soul of entrepreneurship—and reveals what truly drives his work beyond marketing strategy. In this heartfelt episode, Buzz shares the raw, behind-the-scenes story of how burnout, reinvention, and real-world lessons shaped the purpose behind Buzzworthy. From a sound guy in Alaska to running a multimillion-dollar agency, Buzz takes you through the highs, the lows, and the ultimate realization:
👉 Helping rebuild America’s mid...2025-07-0208 min
The B2B Growth BlueprintHow to Scale Your Business with Smart Marketing with Michael Buzz Buzinski Scaling Your Business with the Rule of 26: Michael "Buzz" Buzinski on B2B Marketing Growing a business is one thing, but scaling it efficiently requires the right marketing strategy. Michael "Buzz" Buzinski, a decorated US Air Force veteran and serial entrepreneur, shares his expertise on B2B marketing, revenue-driven KPIs, and the principles behind sustainable business growth. In the latest episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Buzz about his journey from jazz musician to multi-million-dollar agency owner, the power of the "Rule of 26," and how businesses can optimize their marketing...2025-05-2436 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhy Marketing Isn’t Optional – It’s a Line Item
Welcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing. You’ll hear real talk about the traps of reactive, last-minute marketing, the dangers of waiting for extra cash b...2025-05-2014 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsProfit First for Entrepreneurs: Separating Business and Personal FinancesWelcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you've ever felt like your business is your sugar daddy but you're still struggling to make ends meet, this episode is for you.
Together, Michael and Mike dive into the surprising real reason business owners get caught in financial quicksand—and it's not because you're bad at math. Instead, they unpack how we're naturally wired to handle money an...2025-05-1321 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsProfit First for Entrepreneurs: Separating Business and Personal FinancesWelcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you’ve ever felt like your business is your sugar daddy but you’re still struggling to make ends meet, this episode is for you.
Together, Michael and Mike dive into the surprising real reason business owners get caught in financial quicksand—and it’s not because you’re bad at math. Instead, they unpack how we’re...2025-05-1321 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Market Domination BlueprintWelcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category creation and laser-focused positioning to crafting strategic moats that make your business untouchable, this conversation is packed with actionable insigh...2025-05-0620 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Market Domination BlueprintWelcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category creation and laser-focused positioning to crafting strategic moats that make your business untouchable, this conversation is packed with action...2025-05-0620 minGSD Factor PodcastStepping Into Your Extraordinary In Marketing with Michael BuzinskiToday we are talking about how to step into your extraordinary through marketing and F.O.C.U.S. which stands for “Fix One Clearly Urgent Struggle.”
US Air Force veteran Michael "Buzz" Buzinski is a serial entrepreneur, B2B marketing thought leader, international speaker, best-selling author and host of the top 50 marketing podcast in the US, the Buzzworthy Marketing Podcast.
Buzz has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplify...2025-05-0124 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsChallenging the Referral-Only Growth Mindset to Acheive Exponential GrowthWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you're ready to move away from hust...2025-04-2910 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsChallenging the Referral-Only Growth Mindset to Acheive Exponential GrowthWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we’re diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you’re ready to move awa...2025-04-2910 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your BusinessWelcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership. Buzz breaks down how to build the r...2025-04-2216 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your BusinessWelcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership.
Buzz breaks down ho...2025-04-2220 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your Business
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership. Buzz breaks down ho...2025-04-2216 min
The Heart-Led Business ShowHeart-Led Business Breakthrough with Michael "Buzz" BuzinskiSend us a textFrom music lover to marketing visionary, Michael "Buzz" Buzinski shares his incredible journey of transformation in this episode. A U.S. Air Force veteran turned entrepreneur, Buzz reveals how hitting rock bottom led him to rebuild with purpose—and a mission to eradicate entrepreneurial poverty.Discover how he turned failure into fuel, embraced AI and tech to simplify marketing, and now helps small businesses grow with heart. If you're looking for inspiration, practical wisdom, and a fresh perspective on business, this one's for you.🎧 Hit play now and get the i...2025-04-1728 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWorking Yourself Out of Owning A JobWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business.
If you're ready to move away from hust...2025-04-1512 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWorking Yourself Out of Owning A JobWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we’re diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business.
If you’re ready to...2025-04-1512 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Your One to One Service BeyondWelcome back to another exciting episode of the Buzzworthy Marketing Podcast! This time, we're diving into the transformative power of community building for your business. Join host Michael Buzinski as he sits down with Stu McLaren, the membership site genius who has helped countless entrepreneurs break free from the one-to-one trap. Discover how you can shift to a one-to-many model, allowing you to work smarter, not harder, and create thriving communities that practically run themselves. Stu shares real, tried-and-true methods that have generated massive recurring revenue for businesses just like yours. So, if you're ready to scale your business while...2025-04-0829 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Your One to One Service Beyond
Welcome back to another exciting episode of the Buzzworthy Marketing Podcast! This time, we’re diving into the transformative power of community building for your business. Join host Michael Buzinski as he sits down with Stu McLaren, the membership site genius who has helped countless entrepreneurs break free from the one-to-one trap. Discover how you can shift to a one-to-many model, allowing you to work smarter, not harder, and create thriving communities that practically run themselves. Stu shares real, tried-and-true methods that have generated massive recurring revenue for businesses just like yours. So, if you’re ready to s...2025-04-0829 min
The Unscripted SEO Interview PodcastSEO in the Age of AI: Wisdom vs Knowledge with Michael "Buzz" BuzinskiJeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing.
The discussion also covers the evolution of SEO practices, the significance of EAT (Expertise, Authority, Trust), and the ongoing relevance of traditional SEO fundamentals amidst the rise of AI technologies. In this conversation, Michael "Buzz" Buzinski and Jeremy Rivera delve into the intricacies of SEO, emphasizing the significance of backlinks, mobile optimization, and user experience.
They discuss how engagement metrics in...2025-04-0244 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's episode, we're going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that's exactly what happened to one of my clients, and today, we're peeling back the layers to understand why more visibility isn't always the answer. Instead, I'll be revealing three essential keys that transform random visibility into profitable visibility: consistency...2025-03-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilityWelcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I’m your host, Michael Buzinski, but you can call me Buzz. In today’s episode, we’re going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that’s exactly what happened to one of my clients, and today, we’re peeling back the layers to understand why more visibility isn’t always the answer. Instead, I’ll be revealing three essential keys that transform random visibility into profitable visibility: consistency, a...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I’m your host, Michael Buzinski, but you can call me Buzz. In today’s episode, we’re going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that’s exactly what happened to one of my clients, and today, we’re peeling back the layers to understand why more visibility isn’t always the answer. Instead, I’ll be revealing three essential keys that transform rand...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's episode, we're going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that's exactly what happened to one of my clients, and today, we're peeling back the layers to understand why more visibility isn't always the answer. Instead, I'll be revealing three essential keys that transform random visibility into profitable visibility: consistency, authority, and engagement...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveals why more isn't...2025-03-1115 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here’s the catch—it’s not just about being seen everywhere; it’s about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tes...2025-03-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveal...2025-03-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels like you're in...2025-03-0421 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we’re wrapping up our comprehensive deep dive into the transformative power of business identity. I’m your host, Michael Buzinski, but you can call me Buzz. In this episode, we’ll take the puzzle pieces we’ve explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I’ll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you’re an...2025-03-0421 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels...2025-03-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels...2025-03-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's journey and how...2025-02-2519 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today’s episode, we’re diving into why having a clear message simply isn’t enough to resonate with your audience. Drawing parallels to the classic hero’s journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience’s needs. Using real-world examples, such as the transformation of a struggling consulting firm’s close rate, Buzz reveals the power of repositioning your business as a guide in your client’s journey. Get ready to explore the tr...2025-02-2519 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's...2025-02-2500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's...2025-02-2500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's...2025-02-1815 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's...2025-02-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide...2025-02-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide...2025-02-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to...2025-02-1114 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to...2025-02-1114 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from...2025-02-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from...2025-02-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align your business identi...2025-02-0417 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align...2025-02-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align...2025-02-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align your business identi...2025-02-0417 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll...2025-01-2809 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the...2025-01-2800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll...2025-01-2809 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the...2025-01-2800 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in ActionWelcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll learn how to...2025-01-2809 min
Catalytic LeadershipHow To Simplify Small Business Marketing For Profit With Michael BuzinskiSend us a textMarketing your small business can feel overwhelming, with countless tactics and metrics pulling you in every direction. In this episode, I talk with Michael "Buzz" Buzinski, a digital marketing leader dedicated to combating entrepreneurial poverty by helping business owners increase profitability without unnecessary complexity.Buzz introduces his "Rule of 26," a streamlined approach that focuses on three essential metrics—traffic, conversions, and average revenue per client—to double your revenue. Buzz also shares the “Five Crises of Marketing” that derail many businesses and reveals how small changes in focus, client identity, and visibili...2024-12-0442 min
10x Your Team with Cam & OtisConnecting with Your Audience - Michael Buzinski | 10x Your Team Ep. #380In this engaging episode of 10x Your Team with Cam & Otis, Michael "Buzz" Buzinski shares his insights on the art of digital marketing and its impact on business growth. Buzz discusses the importance of aligning marketing strategies with business objectives and how to effectively connect with your target audience. The conversation covers practical approaches to enhancing your digital presence, leveraging data for informed decision-making, and the creative strategies that can set your business apart. Whether you're a seasoned marketer or new to the field, this episode offers valuable insights to help you elevate your marketing game and achieve tangible...2024-11-0855 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2324 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2300 min
Boring-2-Buzzworthy Marketing PodcastMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website...2024-07-2325 min
Buzzworthy Marketing PodcastMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website...2024-07-2325 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2300 min
Software SpotlightAI SEO Secret That's Leaving Competitors in the DustAre you struggling to rank your website on Google? Tired of trying every SEO trick in the book with little to no results? Well, buckle up because we've got a game-changing secret that's about to blow your mind!In this mind-blowing interview, SEO expert Michael "Buzz" Buzinski reveals his groundbreaking approach to leveraging artificial intelligence (AI) for search engine optimization. And let me tell you, the results are nothing short of insane!Forget about outdated SEO tactics that leave you spinning your wheels. Buzinski has cracked the code on using AI to skyrocket your website's...2024-04-1200 min
Buzzworthy Marketing PodcastFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0916 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0900 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0900 min
Boring-2-Buzzworthy Marketing PodcastFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0916 min
Buzzworthy Marketing PodcastHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting...2023-12-1915 min
Boring-2-Buzzworthy Marketing PodcastHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting...2023-12-1915 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting advice.03:45 Guerrilla...2023-12-1900 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting advice.03:45 Guerrilla...2023-12-1900 min
Boring-2-Buzzworthy Marketing PodcastThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1214 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1200 min
Buzzworthy Marketing PodcastThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1214 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1200 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0500 min
Buzzworthy Marketing PodcastPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 min
Boring-2-Buzzworthy Marketing PodcastPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 min
Craft of Consulting PodcastMarketing Your Consulting Services Effectively—with Michael “Buzz” BuzinskiMarketing expert Michael “Buzz” Buzinski shares his go-to strategies for marketing service-based businesses and how to avoid common missteps.2023-06-2643 min
UncompromisedEp. 08 - Does AI Compromise Profitable Marketing? With Michael "Buzz" BuzinskiIn this episode, we welcome Michael "Buzz" Buzinski, a seasoned marketing professional with years of experience in the industry. Buzz is a firm believer that AI should never be used in marketing and that it compromises the profitability of your marketing efforts. Buzz believes that AI can never fully replace the human element in marketing and that relying solely on AI can lead to a lack of personalization and connection with the audience. In this conversation, we delve deep into the pros and cons of using AI in marketing and explore the potential risks of over-relying on this technology.2023-06-1920 min
Podcasting Your Global Career368. Michael "Buzz" Buzinski, Doubles Website Traffic With The Rule Of 26! MICHAEL “BUZZ” BUZINSKI Lifelong Entrepreneur, Digital Marketing Thought Leader, and Best-Selling Author Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns. Simplifying Website Marketing Strategy with the Rule of 26 https://www.amazon.com/Rule-26-Service-B...2023-04-1129 min
Neurodiversity Superpowers of Autism, ADHD, OCD, Dyslexia, and other unique brainsMichael Buzinski: Dyslexic, ADHD Super Digital MarketerMichael Buzinski is a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.www.buzzworthy.bizwww.ruleof26.comwww.YouAreBuzzworthy.bizMentioned in this episode:Meet2022-10-2824 min
808 Podcast#382 Michael "Buzz" Buzinski - Buzzworthy Integrated MarketingMichael "Buzz" Buzinski the CEO of Buzzworthy Integrated Marketing shares How do you create a marketing strategy for my website?
Get more info at https://BuzzWorthy.biz/2022-10-0307 min
Boring-2-Buzzworthy Marketing PodcastWelcome To You Are Buzzworthy PodcastSend us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reducethe prevalence of entrepreneurial poverty in the US. I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. In the premier episode I shar...2022-09-0509 min
Buzzworthy Marketing PodcastWelcome To You Are Buzzworthy PodcastSend us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reducethe prevalence of entrepreneurial poverty in the US. I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. In the premier episode I shar...2022-09-0509 min
Manage SmarterMichael Buzinski: Boosting Revenues with Digital MarketingMichael “Buzz” Buzinski is a life-long entrepreneur, a digital marketingthought leader, an author, and the Chief Marketing Officer of BuzzworthyIntegrated Marketing.. He has worked with over 1200 service-centricbusinesses and helped their digital marketing deliver more predictableand profitable clients through their website. Using the Rule of 26,Michael can double any business’s website revenue. Michael’s solemission is to help entrepreneurs avoid the time drain and frustrationof managing profitable digital marketing campaigns and reduce theprevalence of entrepreneurial poverty across t...2022-06-0523 min
Wired For Success: Success Mindset, High-Performance Habits, and Business Success for EntrepreneursCreating Buzzworthy Websites with Michael Buzinski | Episode #85EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and serial entrepreneur and president & CMO of Buzzworthy Website Marketing Michael “Buzz” Buzinski as they talk about marketing service-based businesses more effectively in 2022. In this episode we talk about: - Website vs social media – why we need both - Website marketing tips to increase conversion rates - Creating a successful business from scratch EPISODE NOTES Michael Buzinski is the President & CMO of Buzzworthy Website Marketing. “Buzz”, as most call him, is a lifelong entrepreneu...2022-05-2436 minWired For Success: Success Mindset, High-Performance Habits, and Business Success for EntrepreneursCreating Buzzworthy Websites with Michael Buzinski | Episode #85EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and serial entrepreneur and president & CMO of Buzzworthy Website Marketing Michael “Buzz” Buzinski as they talk about marketing service-based businesses more effectively in 2022. In this episode we talk about: - Website vs social media – why we need both - Website marketing tips to increase conversion rates - Creating a successful business from scratch EPISODE NOTES Michael Buzinski is the President & CMO of Buzzworthy Website Marketing. “Buzz”, as most call him, is a lifelong entrepreneu...2022-05-2436 min
Easy SEO and More#66 Michael “Buzz” Buzinski InterviewDr. Ty 00:00 Welcome to this episode of Easy SEO and More. I have another very special guest for you, Michael Buzinski, president and CMO of […]The post #66 Michael “Buzz” Buzinski Interview appeared first on Port Bell SEO.2022-04-1213 min
Clarity with TeekayS3.E100 - [FULL] What are the basics of GOOD marketing ? Discussing the importance of websites for small businesses with marketing expert and author, Michael "Buzz" BuzinskiCelebrating the 100th episode of this amazing season with marketing expert and author of "THE RULE OF 26", Michael "Buzz" Buzinski. On this episode, we've touched on the basics of good marketing, the importance of websites (from a website marketing professional) and tips for small businesses.
Michael is full of wisdom and knowledge in the field of marketing, this episode is just so full of great practical tips for all business owners.
Find out more about Michael Buzinski and his business on https://buzzworthy.biz/
Buzz and I both recommend reading Seth Godin's "THIS I...2022-02-0943 min
The Guy Who Knows A Guy PodcastMichael Buzinski, Buzzworthy Website MarketingMichael Buzinski, President & CMO of Buzzworthy Website Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America. linkedin.com/in/michaelbuzinksi IG @michael.buzinski website: buzzworthy.bizMentioned in this episode:J...2022-01-0839 min
Modern Legacies5 - Always Serving Others with Buzzworthy Integrated Marketing's Michael BuzinskiYour host, Bob DePasquale talks with Michael Buzinski of Buzzworthy Integrated Marketing. Michael "Buzz" Buzinski, founder of Buzzworthy Integrated Marketing has been building websites and increasing client's revenues through digital marketing since 1999. Over the years, Michael and his team have developed profitable digital marketing methodologies, web apps, and DIY platforms that allow them to scale their involvement in your marketing as desired. To learn more about Michael's work, visit https://buzzworthy.biz/If you'd like to be a guest on Modern Legacies, click HERE2021-11-0329 min