Shows
Sweat SuccessEP. 105 You Can Build a Loyal Team, Even If Everyone Keeps Quitting | With Regan “RC” HahnHere's the thing: most leaders aren't struggling with hiring itself.They're struggling with alignment.In this episode, Michael sits down with Regan RC Hahn (Director of Recruiting at FIBR) for a real conversation about why hiring feels so tough right now across every industry and what you can actually do to turn it around.You’ll learn:How to identify when you’ve put the right person in the wrong seatHow to create a team culture built on clarity, connection, and resilienceThe 3-step framework to rewire your mindset and lead with emotional inte...
2025-10-271h 12
Sweat SuccessEp. 104 The Psychology Trick That Top Gyms Use to Keep ClientsSome businesses just hook you from day one. You walk in, sign up, and instantly feel “Yeah, I made the right decision.” That’s dopamine and in this episode of Sweat Success, Michael Benso reveals how to engineer that feeling inside your business using The Dopamine Loop.Discover the psychological and automation framework that builds loyalty, referrals, and satisfaction on autopilot. You’ll learn: ✅ The 4-stage system that triggers retention through emotion ✅ How to design a 14-day onboarding flow that builds consistency ✅ Why automation makes your business more human and effective ✅ How...
2025-10-1707 min
Sweat SuccessEp. 103 Make Google Recommend YOUR GYM (Exact Plan) | With Michael BensoIf your gym isn’t growing, it’s probably not a leads problem, it’s a trust problem.You can have the best coaches, best facility, and best offer in town… but if your brand doesn’t look credible online, people leave before your page even loads.In this episode of Sweat Success, Michael Benso breaks down The Binder Effect: the simple, step-by-step system that builds authority, visibility, and trust so both AI and humans can find you, believe you, and choose you.⚙️ Resources Mentioned→ Moz Domain Authority Checker: https://moz.com/domain-analy...
2025-10-0908 min
Sweat SuccessEp. 102 How To Make Your Gym Win Again | with Jarrod SaraccoIf your gym feels flat, this is your reset button.In this episode of Sweat Success, Michael sits down with Jarrod Saracco “The Health Club Doctor”, a 30-year fitness veteran who’s helped gyms around the world revive their culture, rebuild their teams, and reignite growth.Jared has done it all: from wiping down equipment at 16 to managing major health club operations, training celebrities, and now consulting gym owners who feel like their business is flatlining. Together, they dive deep into the real reasons gyms win or lose and how to turn yours around starting today...
2025-10-061h 06
Sweat SuccessEp. 101 Stop Living Anxious, Bored, and Exhausted | With Dr. Torkil FærøComfort is making us miserable. ER physician and author Dr. Torkil Færø has worked in war zones, traveled to 80+ countries, and studied heart rate variability (HRV). What shocked him most? People with less often feel more alive.In this episode, we unpack the “happiness paradox,” why modern comfort breeds inflammation and burnout, and the simple prescriptions that can add quality years to your life.If you’re a busy owner or high performer running on caffeine and chaos, this is your gentle (but firm) wake-up call.__________________________________________________________________________________________________Dr. Torkil Færø’s resources...
2025-09-201h 01
Sweat SuccessEp. 100 - From Ignored to Booked in Days (No Gimmicks) - The LEADS MethodSick of gimmicky “drawn from a hat” texts and Starbucks gift-card blasts? Your audience is too. In this episode, Michael breaks down the LEADS Method: a human, no-BS reactivation system that’s driven 60 - 70% reply rates, closed 17 clients from a dormant list, and added $52K in ARR in days…without sounding like a robot.What you’ll learn:Why automation fatigue is killing your reactivation campaignsThe LEADS MethodThe exact “perks” message to start real conversations (copy/paste)How to segment offers so they actually match what people wantedSimple booking closes that fill your calendar (no fake urgency)...
2025-09-1216 min
Sweat SuccessEp. 94 🧠 The Proven Approach for Reversing Alzheimer’s | With Dr. Heather SandisonCan Alzheimer’s disease be reversed or at least significantly improved?In this powerful interview, Dr. Heather Sandison, a leading expert in dementia prevention and the author of Reversing Alzheimer’s, shares what she’s learned helping patients dramatically improve memory, regain function, and slow cognitive decline.You’ll learn:-How to reverse early Alzheimer’s symptoms?-The real causes of Alzheimer’s disease-How to prevent Alzheimer’s disease-How toxins, insulin resistance, and stress trigger dementia-What tests you should consider to assess your brain hea...
2025-07-1757 min
Sweat SuccessEp. 93 Think Being Thin Is Healthy? Not Always… (Obesity Paraxdox)What if everything you thought you knew about weight, fat, and heart health was wrong?Join us as we sit down with world-renowned cardiologist Dr. Carl Chip Lavie, author of The Obesity Paradox, to explore why fitness may be a stronger predictor of health than weight itself.From the surprising data behind VO2 Max and body fat to the hidden dangers of sitting too long, this conversation will challenge conventional wisdom and give you science-backed strategies to live longer, healthier, and stronger.🔥 Ready to grow your gym business?→ Download our free guide...
2025-07-111h 05
Sweat SuccessEp. 89 The Gym Business Playbook: Sales, Systems & Scaling with Steve PirtIn this episode of Sweat Success, we sit down with fitness entrepreneur Steve Pert, founder of Flex Work, to unpack his journey from personal trainer to global gym business leader.If you're a gym owner, trainer, or aspiring fitness entrepreneur, this is a masterclass in real-world gym sales strategy, gym lead generation, and how to build a gym business that actually scales without burning out.-Watch if you want to:Attract and convert more gym leadsSimplify your operations and increase retentionBuild a fitness business that generates real profit...
2025-06-131h 09
Sweat SuccessEp. 88 AI for Gyms: The Future of Retention, Engagement & Growth Is Already HereStruggling with retention? Feeling like your gym loses members faster than it gains them? You're not alone.In this episode of Sweat Success, we dive deep with Alan and Nick from Grow Solutions! two entrepreneurs building next-gen AI systems designed specifically for smart gyms.Whether you're running a small gym, CrossFit box, a boutique studio, or a large commercial gym, this episode will open your eyes to how AI for gyms is reshaping everything from member engagement to churn prevention and why real-time personalization might be the missing piece...
2025-06-0634 min
Sweat SuccessEp. 87 The Truth About Whey Protein, High Protein Diets & Muscle Growth - Dr. Jose AntonioIs whey protein safe? How much protein is actually effective and how much is too much? In this episode of Sweat Success, Dr. Jose Antonio, PhD, founder of the International Society of Sports Nutrition (ISSN), sits down with host Michael Benso to break down the science behind protein intake, whey protein side effects, supplement myths, and the future of sports nutrition.We explore what the research actually says about whey protein and whether it’s the best option for muscle growth and recovery. Dr. Antonio shares his insight on how many grams of protein per kilo of bo...
2025-05-3049 min
Sweat SuccessEp. 86 STOP Believing Creatine Myths! ⛔ Here's the TRUTH Backed by Science 🧪Is creatine safe? Does it just make you bloated? Is it only for bodybuilders? You’ve heard the rumors, now it’s time to hear the truth from the world’s leading expert on creatine.In this powerful episode of Sweat Success, we sit down with Dr. Richard Kreider, a pioneer in creatine research with over 1,000 published studies and decades of experience shaping sports science. He unpacks the real science behind creatine: its proven benefits for muscle growth, brain health, injury prevention, heart function, and even kids, seniors, and pregnant women.Whether you’re a gym owne...
2025-05-2255 min
Sweat SuccessEp. 85 How Dina Kimmel Built a $100K/Month Franchise - We Rock The Spectrum - Gym For KidsWhat if the gym you built in your bedroom to help your autistic son became a global franchise changing lives in 8 countries?In this powerful episode of Sweat Success, we sit down with Dina Kimmel, founder and CEO of We Rock the Spectrum, to uncover how her mission to create a safe, inclusive play space for her son turned into a worldwide network of sensory gyms for all children.Whether you're a parent, gym owner, entrepreneur, or franchise seeker, this episode is filled with raw inspiration, tactical insights, and emotional moments you won't forget.
2025-05-1557 min
Sweat SuccessEp. 84 Improve Your Gym Sales with This Simple but Powerful Framework!!!Welcome to this incredible episode, where we break down why selling is actually an act of service! and how avoiding sales might be stopping the very people who need your help the most.Learn why so many gym owners struggle with sales, the mindset shift that will transform your business, and how to create a system that turns conversations into committed members without high-pressure tactics.✨ Whether you own a boutique fitness studio, a big box gym, or you’re starting your fitness business, this will be gold for your gym...
2025-05-0956 min
Sweat SuccessEp. 83 💵How Tom Scaled his Gym Remotely with Just 4 Hours/Month!💵🚨 In this episode we sit down with Tom Lebarre, a gym owner who built something most fitness entrepreneurs only dream of… a profitable, automated, and 100% remote gym business.What started as a side hustle turned into a smart, scalable model that runs almost entirely without him. Tom reveals how he turned chaos into control, overcame burnout, and implemented systems that gave him his time and freedom back.🔥 Whether you're a gym owner, fitness entrepreneur, or small business operator looking to scale and reclaim your time this episode is your blueprint, trust me.👇 Timestamps for better...
2025-04-2439 min
Sweat SuccessEp. 82 How to Build a 6-Figure Gym Without Wasting a Dime - Joe Riggio’s Playbook for Smart Scaling📈 How do you build a profitable gym that actually runs like a business and not just a passion project?In this episode of Sweat Success, Joe Riggio of Varsity House shares exactly how he built multiple high-performing studios, pays his coaches six figures, and avoids the money traps most gym owners fall into.From rent strategy to pre-sale marketing, staffing, and scaling, Joe drops real numbers, real systems, and no-BS advice. If you’re trying to grow your gym without burning out or going broke, this is your...
2025-04-1738 min
Sweat SuccessEp. 81 How to Build a Gym Franchise That Stands Out?Most gym owners make the same mistake: they try to serve everyone.But the key to real growth? Serving someone deeply.MADabolic is a strength-focused group training franchise built on principles Brandon honed as a former professional hockey player. With 36 locations open and aggressive expansion in 2025, Brandon has mastered scalable systems, high-retention training models, and the operational playbook for gym growth.In this episode, you’ll learn:⏩ Why chasing specific niches beats going generic⏩ How removing the scoreboard creates an inclusive training floor⏩ The origin story behind a streng...
2025-04-1145 min
Sweat SuccessEp. 80 Add $250K to Your Gym with Tribe’s Plug-and-Play Training SystemWhat if you could turn your gym’s underused space into a profit machine without franchise fees, rebranding, or crazy overhead?In this episode, we sit down with Jeff and Jacqueline from Tribe Team Training, the powerhouse duo leading the charge in small group training solutions. Unlike F45, OrangeTheory, or other high-cost franchise models, Tribe offers a plug-and-play program that gym owners can seamlessly integrate into their existing setup, boosting revenue, retention, and community without sacrificing control.👉 Learn how gyms using Tribe are adding $50K - $250K in annual reven...
2025-04-0336 min
Sweat SuccessEp. 79 From 1 Anytime Fitness Gym to 100+ : How Andy Scaled with Systems, Real Estate & Smart PartnershipsIn this episode, I sit down with Andy, a gym owner who scaled from one Anytime Fitness location to over 100+ clubs across the country. We’re talking real growth, real headaches, and real lessons that gym owners NEED to hear.If you’ve ever felt stuck at 1 or 2 locations, or you’re thinking about opening another gym, this episode is going to hit hard. Andy breaks down what really changes when you scale: your systems, your mindset, and most importantly, your willingness to let go of control.⏰Timestamps:0:00:00 - Gym owners' challeng...
2025-03-2831 min
Sweat SuccessEp. 78 Your gym marketing is flawed, and it’s killing your business.Most gym owners struggle with marketing, sales, and consistent growth. They rely on outdated strategies like "bring a friend" days, referrals, and organic outreach, but those aren’t enough anymore. 🚨In this episode, we break down why most gyms fail and what successful gym owners do differently.📌 Here’s What You’ll Learn:✅ Why your gym isn’t growing (and how to fix it)✅ Why referral marketing is NOT a real strategy✅ The #1 mistake gym owners make with sales (and how to fix it)✅ The truth about getting leads & conver...
2025-03-2141 min
Sweat SuccessEp. 77 Why Isn't Your Gym Growing? - THE HARD TRUTHIf you feel like you're stuck in a cycle of chasing leads, struggling with retention, and never really scaling your gym business, this episode is for you. WHY? because we dive deep into the REAL reasons gyms fail to grow (and it’s NOT just about getting more leads!)🔥 This episode is packed with hard-hitting insights and real talk from Randy Angsten and Buzops Co Founder Michael Benso, who have helped countless gym owners break free from the grind and build highly profitable, scalable businesses.Here are the time stamps for the episode for easier navig...
2025-03-131h 05
Sweat SuccessEp. 76 New Fitness Boom: How Gym owners are adapting to the changesThe fitness industry is changing fast, and if you're a gym owner, trainer, or fitness entrepreneur, you need to know where it’s headed. In this episode of Sweat Success, we break down the new fitness boom and how strength training is dominating over cardio.👉 Key topics covered:✅ The rise of strength training & why gyms are investing less in cardio✅ How fitness trends in 2025 are shaping gym design & equipment purchases✅ Social media’s impact on gym layouts—why TikTok-friendly gyms are the future✅ The massive untapped market—75% of the population still do...
2025-03-0639 min
Sweat SuccessEp. 72 The Future of Fitness: How Wearable Data is Revolutionizing Gyms - w/ Marco Benitez🚀 What if gym owners could personalize every workout, track every member’s progress, and create new revenue streams through data? Today, we sit down with Marco Benitez, co-founder of Rook, to talk about how wearable tech is revolutionizing the fitness industry.Marco explains how gym owners, fitness coaches, and entrepreneurs can leverage data (from heart rate to sleep patterns) to boost member retention, drive revenue, and deliver truly personalized experiences. 🏋️♂️📊🔥 In this episode, we cover:✔️ How gym owners can monetize wearable data 💰✔️ Why personalization = higher retention rates 🏆✔️ How AI & data will shape the future of fitness 🤖
2025-02-1341 min
Sweat SuccessEp. 73 Building a Thriving Gym: Community, Retention, & Growth - with DJ MyersIn this episode of Sweat Success Podcast, we had the honor to sit down with DJ Myers, owner of a thriving gym in Erie, Pennsylvania, and the leader of the "Make Erie Healthy Again" movement. DJ shares how he transformed his gym by shifting focus from transactions to community impact, and how other gym owners can do the same to grow their businesses, retain more members, and make a lasting difference in their cities.⏰TIME STAMPS:0:02:00 Erie Fitness Academy - What is it? 0:04:00 How do you get more people and prevent them from leaving to ge...
2025-02-1328 min
Sweat SuccessEp. 71 Building Your Gym: The Foundation to Master your Schedule, Presence, and ConnectionBuild your foundation for success as a gym owner or personal trainer 🚀This video covers some expert strategies to build your gym’s foundation! From owning your schedule like a pro to becoming the go-to resource in your gym, this is your ultimate guide to dominating your space. 💪Whether you’re just starting or looking to refine your strategy, this video will help you build trust, establish momentum, and position yourself as a leader in your gym. 🌟🔥 IMPORTANT: Don’t just watch, take action! Like, comment, and share this video with a fellow trainer or gym own...
2025-02-0310 min
Sweat SuccessEp. 70 Crushing Gym Growth in 2025: 3 Steps to Set Goals and Get Back on TrackIn this episode of the Sweat Success Podcast, Michael shares 3 actionable strategies to help gym owners crush their goals this year! You’ll get super valuable tips whether you're already hitting new records or struggling to gain traction. 💡 Here’s what you’ll learn:1️⃣ Discover why tracking metrics like churn, show rates, and revenue per member is crucial! and how to simplify it and gain the clarity you need with Michael's FREE Gym Growth Calculator.2️⃣ Learn how to set ambitious yet achievable goals, motivate your team, and sta...
2025-01-2313 min
Sweat SuccessEp. 69 What I learned from growing a multimillion dollar personal training business. What went wrong?In this insightful talk with Michael Benso, you’ll discover the key lessons learned from scaling a multimillion-dollar personal training business and the challenges faced when transitioning to gym ownership. Learn why the same strategies that fuel early success can become roadblocks to growth, and uncover the crucial elements gym owners often overlook. Uncover:1️⃣ The hidden traps of focusing solely on sales.2️⃣ Why most gyms lose members and how to stop it.3️⃣ The costly mistake of ignoring your existing customer base.4️⃣ How a lack of planning can derail even the most successful businesses.If you're...
2024-12-0611 min
Sweat SuccessEp. 68 This Is Why Your Gym Staff Struggles to Sell PT & Memberships: Overcoming Gym Sales AnxietyIn this coaching session, we explore the psychology behind customer motivations and how to effectively engage with potential clients in the fitness industry.Discover why people make purchasing decisions based on needs and desires, and how pain points can drive urgency. Learn practical strategies for transforming surface-level inquiries into meaningful conversations that uncover real motivations. Join us as we go through various scenarios, exploring the importance of asking the right questions and building genuine connections. If you're a seasoned sales professional or new to the fitness world, this session will help you with the tools to improve...
2024-11-191h 37
Sweat SuccessEp. 67 CRM Mistakes Gym Owners Make (and How to Avoid Them!)Curious about how a CRM can transform your gym’s growth and retention? In this episode, Michael Benso dives into the powerful impact a Customer Relationship Management (CRM) system can have on gyms and fitness centers. He shares his own journey of managing multiple gym locations without a CRM and the struggles he faced in keeping track of client interactions and ensuring consistent growth.Highlighting game-changing platforms like GoHighLevel and Pipedrive, Michael shows how a CRM automates communication with members, helping keep them engaged and active. He also breaks down the complex world of A2P 10DLC re...
2024-11-0810 min
Sweat SuccessEp. 66 Breaking Free: O'Neill Luscombe's Journey to a Seven-Figure Fitness EmpireWe've all been there - stuck in the one-on-one personal training grind, trading time for dollars, unable to scale our impact. But what if there was another way?Enter O'Neill Luscombe, a fitness coach who dared to break free from the constraints of the traditional model. In just 22 months, he built a seven-figure online business, defying the odds and rewriting the playbook.The secret? Developing a unique, science-backed methodology that sets you apart from the sea of generic fitness advice. Cultivating genuine human connections with your clients, going beyond the...
2024-10-1758 min
Sweat SuccessEp. 65 - 7 Game-Changing Secrets to Skyrocket Your Gym Profits with Vince Gabriele: Why Small Group Training Beats 1-on-1 Every Time!In a world where fitness programs often look the same, Vince Gabriel’s approach to small group personal training stands out—and challenges everything you thought you knew about the fitness business. On this episode of Sweat Success, host Michael Benso dives deep into the strategies that have allowed Vince to build a highly profitable, sustainable business that focuses on small groups, rather than mass-market training.Discover the secrets behind the 7 game-changing concepts that could reshape the way you run your gym, from precision pricing strategies to leveraging client psychology. Are you making the mistake of undercharging for...
2024-10-0347 min
Sweat SuccessEp. 64 The Hidden Legal Traps That Cost Gym Owners BIG – Don’t Let This Be You!Most gym owners are focused on building their business, but few realize how quickly things can spiral without the right legal protection. In this episode of the Sweat Success Podcast, we sit down with Matthew Becker, founder of Gym Owners PLLC, to dive deep into the hidden legal traps that can cost you everything—if you're not prepared.From misclassifying employees to liability waivers that won’t hold up in court, Matthew shares hard-earned lessons and reveals how having the right legal counsel in place can save you from making costly mistakes. Don't wait until it's too late...
2024-09-2018 min
Sweat SuccessEp. 63 Smart Decisions for Gym Growth: Insights from Fitness Revolution's Justin HanoverIn this episode, Michael Benso engages with Justin Hanover to provide gym owners with essential strategies for smarter decision-making in their businesses. They discuss the importance of having trusted advisors and avoiding the pitfalls of overcommitting resources. Listeners will discover how to validate their business ideas, prevent costly mistakes, and consider alternative outcomes before making significant financial commitments. This episode offers actionable insights to help gym owners scale their businesses more intelligently and sustainablyThis episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect...
2024-09-0525 min
Sweat SuccessEp. 62 Game-Changing Secret for Gym Owners: Unlocking Success with Buzops!In this insightful interview, Justin Hanover, CEO of Fitness Business Revolution, sits down with Michael Benso, the founder of BUZOPS, to ask the questions every gym owner should consider when choosing gym management software. Justin dives deep into the features and benefits of BUZOPS, uncovering why it's the ideal solution for 24-hour access gyms and personal training studios. With years of experience, Michael shares how BUZOPS was created with a unique closeness to its users, offering a simple, flexible platform that truly understands the needs of gym owners.Learn what to look for in a software solution...
2024-08-2943 min
Sweat SuccessEp. 61 Boost Gym Sales and Client Engagement with Physmodo's 30-Second Movement ScreenLearn how physmodo's quick, 30-second movement screen can help boost gym sales and client engagement by providing valuable data on a client's mobility. Discover how this technology is being used by leading fitness brands, university athletic programs, and stretch studios to drive business and keep clients healthier. In this episode, Michael Benso sits down with Andrew Menter from physmodo to discuss their innovative assessment tool. Hear how physmodo's screen gives gyms, trainers, and physical therapists the insights they need to better understand and improve their clients' movement patterns. Whether you're a gym owner, personal trainer, or...
2024-08-1537 min
Sweat SuccessEp. 60 Leveraging Systems to Unleash GYM Growth: The Power of BUZOPS & GoHighLevel IntegrationAs gym owners, we often find ourselves stuck in the day-to-day grind, unable to break free and truly scale our businesses. But what if I told you the secret lies in building the right systems, leveraging a powerful CRM, and aligning your team's culture with your vision?In this insightful talk, Michael Benso shares his proven strategies for transforming your gym from a mere job into a thriving, scalable enterprise. Discover how to implement a CRM to nurture your customers, and cultivate a culture that attracts the right people - both staff and clients.Unlock...
2024-08-0213 min
Sweat SuccessEp.59 Mark Fisher: Building a Successful Fitness Business With Authentic Marketing.Whether you're a gym owner looking to differentiate your offering, or an entrepreneur seeking to build a remarkable business, this conversation is packed with actionable advice and inspiration to help you chart your own unique path to success.Our guest, fitness entrepreneur Mark Fisher shares his remarkable journey from the world of theater to building a thriving and unconventional gym business. Fisher's path is a testament to the power of authenticity, community, and a relentless focus on serving one's ideal customer.You’ll get inspired on how Fisher leveraged his unique personality and eccentricities to cr...
2024-07-2048 min
Sweat SuccessEp.58 Triumph in the Fitness Industry by Building a Winning TeamIn the competitive world of the fitness industry, building a winning team is the difference between triumph and defeat. Michael Benso knows this all too well. In this episode, he shares his hard-earned insights on how to assemble a squad of champions.The key, Benso says, lies in crafting job postings that don't merely list requirements, but sell the very idea of joining your cause. These aren't just any old job ads - they're battle cries, rallying the troops to your banner. And when the applicants arrive, Benso insists on putting them through a rigorous gauntlet, from...
2024-07-1117 min
Sweat SuccessEp. 57 Beyond Training Apps: Essential Business Software for Personal TrainersEver seen those ads promising $100k a month as an online coach? They can work, but only if you're disciplined and take consistent action. Many of you might be using Square, Stripe, PayPal, Venmo, or Cash App for payments. These tools are fine when you're starting, but as you scale, they become inadequate.True Coach and My PT Hub are great for client programming and tracking progress, but they fall short in overall business management. Michael shares his experience juggling multiple locations and the complexities of scaling a training business. That’s why he de...
2024-06-2706 min
Sweat SuccessEp. 56 Strategies for Maximizing Personal Training Conversions and Revenue In Your gymUnlock the hidden potential in your gym to growth with Personal Training Programs. In this episode of the Sweat Success Podcast, Michael reveals the secret sauce behind transforming struggling gyms into thriving Personal Training enterprises. It's not magic—it's methodical. Discover the power of language in converting free Personal Training sessions to high-value experiences, a foolproof formula for turning new members into personal training clients, and how to reactivate dormant customers and ignite referrals. Michael's proven system has revitalized over 90 locations across five states. Now, he's handing you the blueprint. This i...
2024-06-1422 min
Sweat SuccessEp. 55 Gym Software Contracts and Hidden Costs: Insider Tips on Migration and Payment ProcessingEver feel like your gym software has you in a stranglehold? In this eye-opening episode, Michael lifts the curtain on the hidden world of software migration. It's not just about switching platforms—it's about understanding the labyrinthine process, the sneaky fees, and the fine print that often goes unnoticed.You’re not just changing software; you’re navigating a battlefield of gateways, processors, and encrypted data. Michael decodes the jargon and unveils the hidden costs, helping you make sense of the confusing landscape of gym management software. From contracts that seem unbreakable to the frustrating process of extrac...
2024-06-0616 min
Sweat SuccessEp. 54 AI ENHANCING OR REPLACING COACHES? "That's a million dollar question"What if your next workout could be smarter than your last? This thought-provoking episode of “Sweet Success” welcomes Steven Webster, founder of Asensei, as we explore the intriguing intersection of martial arts wisdom, cutting-edge technology, and the art of movement optimization.How does Asensei transform the mundane into the extraordinary with its innovative digital coaching platform? What if gym owners and fitness enthusiasts could not just track performance, but enhance it in real-time, merging the best of technology with the touch of personal coaching?Join host Michael Benso as he delves into a discussion that could rede...
2024-06-0647 min
Sweat SuccessEp. 53 This is What You Need to Know Before Opening Your 24-Hour Access Control Gym - With Michael Benso Co-Founder of BUZOPSJoin Michael Benso on "Sweat Success" as he dives into the complex world of 24/7 gym access control systems. If you're a gym owner looking to provide 24/7 hour gym access without compromising on control and efficiency, this episode is for you. Michael Benso explores the challenges of choosing between integrated 24 hour access control software solutions , uncovering the hidden pitfalls of proprietary systems that can lock you in and limit your options. In this episode, you'll learn how to maintain flexibility with your current software while integrating advanced access control solutions seamlessly. Discover the key...
2024-05-2334 min
Sweat SuccessEp. 52 Becoming a Franchise Unicorn 🦄 Rick Mayo's Strategy for Leading the Fitness Industry in 2024Join Rick Mayo and Michael Benso in a podcast episode packed with insights for gym and fitness business owners. Discover the keys to success, including the importance of accountability, commitment, and finding the right franchisees aligned with your brand values. Learn about Alloy Fitness's rigorous vetting process for franchisees, strategies for retaining quality coaches and clients, and valuable tips for long-term success in the fitness industry. Tune in for actionable advice that can take your fitness business to new heights!This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and...
2024-04-2444 min
Sweat SuccessEp. 51 Resilience in Motion: 5 years of Athletic and Spiritual Metamorphosis with Yari BreunigYari had not reached this moment on a whim. Each day's relentless training was fueled by a potent mix of resilience, discipline, and commitment, kindled by memories of her past. These were not just rehearsals for the physical act of hitting that buzzer; they were rehearsals for liberation. The decision to step away from a promising career in biochemistry to embrace the uncertain world of athletics was vindicated every time she trained for this moment of freedom.Yet, what Yari hadn’t anticipated was that her true liberation wouldn't come with the...
2024-04-1134 min
Sweat SuccessEp. 50 Ride the AI Wave with Debbie Oster: Unlock SEO Secrets for GYMs with Small Budgets🚨👉👉DOWNLOAD FREE SEO GUIDE HERE Paying for simple ads on social media is not going to cut it, we promise you. That's why we wanted to have a simple but very valuable chat with an expert in this field, and we are so glad we did.Meet Debbie, CEO and Founder of Entrepreneurs Edge ; one of the greatest marketing professionals you've ever heard on a podcast!Have you ever felt discouraged because you felt you were competing with huge enterprises, or questioned yourself if you needed an SEO expert or marketing specialist? Do...
2024-04-0444 min
Sweat SuccessEp. 49 How to Unstrap the Cash When You Are Financially Bound: Strategies for Gym Owners with Justin HanoverIn this episode of the Sweat Success Podcast, Michael invites Justin Hanover from Fitness Revolution to unveil the transformative strategies that have helped countless gym owners turn their struggling businesses into thriving ventures. Are you a gym owner wrestling with financial challenges, unsure of how to elevate your revenue, or feeling like you're constantly running in place? With an impressive track record of gym owners staying with Fitness Revolution for an average of six years, Justin's insights offer a beacon of hope and a practical guide to significantly increasing your profits. Within the f...
2024-03-2850 min
Sweat SuccessEp. 48 Can Hosting Your Gym's Podcast Boost Your Membership Base? Insights from Podcasting Experts, Luis and FonziThere are plenty of successful podcasts out there, but do you have the time to create one? More important, do you even need one?Join us in this special episode with the Bizbros brothers - hosts of the “Content Is Profit” podcast on the Hubspot Network - who are multi-purpose content creator experts and discover effective strategies tailored for gym owners like you, focusing on integrity, authentic collaborations, and impactful content marketing.Through real examples and practical tips, we'll help you strengthen your online presence, connect authentically with your audience, and build a solid community comm...
2024-03-2139 min
Sweat SuccessEp. 47 How This Bedros Keuilian Protégé Skyrocketed His Gyms to Success in Just 18 Months- with Nate MurdakhaveyReady to fill your notebook to the brim? Today's guest isn't holding back, offering an all-access pass to the strategies and insights that catapulted his gym — and all his ventures — into realms of growth most only dream of.A heads-up for those with little ears nearby: this episode isn't shy of colorful language. But beyond the expletives lies a treasure trove of wisdom, poised to ignite a firestorm of ideas within you. Expect to leave with more questions than answers — the kind of profound, deep-thinking questions that signal real insight and change on the horizon.Below...
2024-03-141h 08
Sweat SuccessEp. 46 Biohacking Superior Athletic Performance: DNA Blueprint Decoded- with Dr. Jeremy Koenig.Dive deep with Jeremy Koenig and Michael Benso on a journey through DNA decoding and its seismic shift on our evolution. This episode unpacks how the code within us is not just rewriting the rules for fitness, business, and wellness, but how it’s fundamentally altering our landscape.We’re not just talking about biohacking or the next wave of medicine; this is about the radical potential of genetics to boost human performance and transform our health playbook. Join as Jeremy and Michael unfold fitness triumphs and the game-changing power of understanding our DNA to enhance the way...
2024-03-0746 min
Sweat SuccessEp. 45 Stand Out from the Crowd: Compelling Value Propositions - Michael BensoIn this episode, Michael dives deep into the crucial elements of business success, drawing parallels between effective strategies in the fitness industry and those necessary for entrepreneurial endeavors. From setting clear goals to offering unique value propositions, Michael shares valuable insights for gym owners and entrepreneurs alike. Tune in to discover how to revitalize your business, maximize client engagement, and achieve sustainable growth.What you will learn:The importance of applying effective strategies in the business realm, inspired by success in the fitness industry.How to establish clear and concrete goals to drive your business growth...
2024-02-2707 min
Sweat SuccessEp. 44 How the RollFast Fitness Truck is Paving the Way for Entrepreneurial Success - Rich DeckerJoin us as we uncover the unique aspects of Roll Fast Fitness, an exceptional venture pioneered by Decker. This innovative project is redefining the fitness landscape by harmoniously blending complimentary fitness events with bespoke concierge fitness services.Throughout this discussion, we delve into an unconventional yet highly profitable model that beckons fitness aficionados with an entrepreneurial spirit to explore and harness the vast opportunities available in the fitness sector.Moving beyond the traditional franchise approach, discover why Decker has embraced this particular model for expansion—a model that asserts all one needs is determination and a...
2024-02-131h 06
Sweat SuccessEp. 43 From Solo Effort to Team Success: Insights on Delegation and Efficiency-Michael BensoIn this conversation, Michael discusses the challenges and benefits of delegating tasks in your fitness business. He shares personal experiences and insights on how to effectively delegate and multiply your time. The conversation emphasizes the importance of the 80-20 principle and how it can be applied to business operations.This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business...
2024-01-2516 min
Sweat SuccessEp. 42 Transform Your Fitness Business with Financial Wisdom-Billy HofackerIn this conversation, Billy Hofacker and Michael Benso discusse the importance of financial health for gym owners and the common mistakes they make in managing their finances. In this conversation with Michael, Billy Hofacker shares insights and strategies for running a successful fitness business. He emphasizes the importance of having effective systems and building strong relationships with clients, teams, and vendors.You will learn:The difference between profit and cash flowWhy hiring a qualified accountant or bookkeeper is essential for proper financial management.Proper pricing and financial management How are developing effective sys...
2024-01-181h 07
Sweat SuccessEp. 41 Honoring My 101-Year-Old Grandmother: Lessons in Business and LifeIn this episode of the "Sweat Success" podcast, host Michael Benso reflects on the past year, 2023, and discusses his goals and intentions for 2024. Michael touches on his own experiences in the fitness industry, including costly mistakes and lessons learned. He emphasizes the importance of helping others by sharing knowledge and experiences.Michael takes on the opportunity and he expresses gratitude to the listeners and guests who have contributed to the podcast's success. Michael emphasizes the importance of collaborating with other business owners and sharing knowledge.This episode was powered by BUZOPS Gym Gr...
2024-01-0415 min
Sweat SuccessEp. 40 - 11 Pillars Behind Alloy's Success with Rick MayoIn this Episode, our guest, Rick Mayo discusses the transition from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers. Rick Mayo explains the Alloy system and its ability to connect individuals with the right level of fitness program. He emphasizes the importance of coaching and personalization in the fitness industry. The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030.
2023-12-2150 min
Sweat SuccessEp. 39 The Fine Line between Genuine Engagement and PR Tactics in Fitness with Eric MalzoneIt's that time of the year when taking a moment to think about your business plans for the new year becomes a task that can no longer be postponed. In this conversation, Michael invites Eric Malzone to share his insights and strategies for planning and preparing for the new year in the fitness industry.For those unfamiliar with him, Eric is more than just the host of a podcast that adds significant value to the fitness industry- “ The Future Of Fitness”; he's also a coach to business owners. Today, we have the privilege of accessing the w...
2023-12-141h 01
Sweat SuccessEp. 38 How Just 150 Clients Can Make You a Multimillionaire: Insights on Curtis Christopherson's PT Studio ModelIn this conversation, Curtis Christopherson, the founder of Innovative Fitness, shares his entrepreneurial journey from an early age. Curtis discusses the business model of his fitness studios and the importance of client retention and lifetime value. He explains how understanding the value of customers and recognizing their contributions is crucial for success. Curtis also introduces Dunbar's Law and how boutique studios can thrive by focusing on a smaller, engaged clientele. He emphasizes the significance of location strategy and highlights the shift in marketing strategies towards online visibility. The conversation then shifts to the evo...
2023-12-0758 min
Sweat SuccessEp. 37 The Integrated Power of KPIs, Leadership, and Smart Compensation for Gym Growth- with Mike ArceIn this episode of Sweat Success, Michael Benso sits down with Mike Arce, the visionary behind Loud Rumor and GSD Con, to explore the intricate interplay of gym ownership, strategic compensation, and leadership that inspires. This discussion isn't just about learning the ropes; it's about mastering them to create a thriving fitness community and business.In this episode, you will learn: Strategic Compensation: Learn how to devise a compensation model that motivates your team and aligns with your gym's growth goals.Leadership in Action: Discover the power of effective leadership an...
2023-11-3053 min
Sweat SuccessEp. 36 Elevating Your Gym's Training Regime to Elite Athlete Standards with Sam Miller CEO & Founder of Proteus MotionThroughout the episode, Miller and host Michael Benso discuss the shortcomings of current fitness technology, which often overlooks the multi-dimensional nature of human movement. Proteus addresses this by offering resistance in 3D enabling a more comprehensive and data-driven approach to strength and power training.Sam Miller's dedication is palpable as he narrates the evolution of Proteus and its potential to revolutionize how we measure and improve physical performance across a spectrum of activities—from rehabilitation to elite sports.Proteus technology elevates the training landscape by offering athletes that crucial one percent edge, crucial for peak pe...
2023-11-2343 min
Sweat SuccessEp. 35 From Reality TV to Fitness Mogul-Peter Kraus Unveils His Business Success Secrets. Overcoming Gym Business Challenges with Buzops: A Customer Success StoryGet ready to dive into the captivating world of Peter Kraus, the renowned TV personality from the hit show "The Bachelorette," who is not just a household name but also a visionary entrepreneur. With over 300k followers on social media, Peter's journey transcends the small screen as he leverages Buzops, the ultimate Gym Management and Operations platform, to take his thriving health club empire to new heights.Behind the glamor of reality TV, Peter is the mastermind behind four upscale health clubs in Madison, WI, and he's not stopping there. His ambitious vision involves scaling h...
2023-11-1631 min
Sweat SuccessEp. 34 Emotional Intelligence in Sales with Ron EarleyIn this engaging episode, we delve into the art of effective communication and sales with the help of Ron Earley. He skillfully unravels the critical role of emotional connections in successful sales interactions.Join us for a lively discussion featuring Michael Benso and Zack Boss, a Business Development Specialist at Buzops. The episode is sprinkled with role-playing segments, offering a dynamic and entertaining experience. It's packed with practical wisdom and actionable strategies for anyone keen on elevating their sales game.Whether you're looking to sharpen your sales skills, gain deeper insights into the...
2023-11-0944 min
Sweat SuccessEp. 33 Is Injecting Capital The Fast Track To tripling Your Gym Revenue?- Insights from Jim Crowell.Today, we dive deep into the strategies, financial models, and industry truths essential for scaling your gym business. Whether you're running a local gem or dreaming of a multi-gym enterprise, grab your notepad – this is golden!Learn the differences between running a 'mom and pop' gym and a corporate franchise. Discover why treating them distinctly matters and how to strategically plan for expansion. Can your gym generate enough income for growth, or is an alternative financial runway needed?We confront the tough questions. Is slow and steady growth the key, or is injecting capital the fa...
2023-11-0254 min
Sweat SuccessEp. 32 Redefining Social Media Marketing with Genuine Value-Timothy RexiusIn this informative episode, we are joined by Timothy REXIUS, a multifaceted entrepreneur, motivational speaker, and the powerhouse behind a myriad of successful business ventures such as RxJS Nutrition, Iron Heaven Gyms, and a unique Protein Popcorn Company that’s garnering international attention. Tim’s journey, with its ups, downs, and invaluable lessons, is a goldmine of insights for anyone feeling stuck or on the brink of a major life or business decision. Tim reveals the hidden aspects of conventional social media marketing, sharing an invigorating story of how authenticity triumphed, saving him $30k in a...
2023-10-2655 min
Sweat SuccessEp. 31 Understanding the Intricacies of Chargebacks and Returns: Protecting Your Gym Business's ProfitsThe world of chargebacks and returns, two headaches that many business owners face. Understanding this payment process is crucial for your financial success. In this episode, we're going to break down the intricacies of chargebacks and returns, why they happen, and how you can prevent them from affecting your gym business.In today's digital age, consumers have more protections than ever when it comes to their payments. Chargebacks and returns are part of the game, but with the right systems in place, you can minimize their impact on your bottom line.So, if you want...
2023-10-1915 min
Sweat SuccessEp. 30 Embrace or Get Left Behind: Urgent Call to Gym Owners to Master VR Fitness, Blockchain, Cryptocurrencies & NFTs upcoming applications for the fitness industry with Michael Benso Co-Founder of BUZOPS.Join Michael Benso in this captivating episode as he explores the revolutionary impacts of Virtual Reality (VR) and Cryptocurrency in the fitness industry. Michael navigates through the exciting realms of immersive VR fitness experiences, urging listeners to explore and adapt to these transformative technologies. He also demystifies the complexities of cryptocurrencies, providing a practical guide on embracing this digital currency wave safely and confidently.Get hands-on advice from Michael on setting up and securing your cryptocurrency wallets and delve into the fascinating world of Non-Fungible Tokens (NFTs). With his insightful guidance, learn how to safeguard your digital...
2023-10-1234 min
Sweat SuccessEp. 29 Part 2-Negotiating Leases & Securing Funding for Your Fitness Club: Insights from CEO of Fuel Fitness with Shawn Stewart and Michael BensoIn this podcast episode, Michael Benso has an enlightening conversation with Shawn Stewart, a veteran entrepreneur in the fitness club industry, specifically in North Carolina where he operates six Fuel Fitness Clubs.Shawn is not a novice in the industry; he has nearly 30 years of experience and has held executive-level positions before transitioning to an entrepreneurial role. He has been featured in Club Solutions Magazine where he also serves as an advisory board member; a testament to his extensive knowledge and profound insights in the fitness sector.This is a two part episode. What You...
2023-10-0528 min
Sweat SuccessEp. 28 Part1-Negotiating Leases & Securing Funding for Your Fitness Club: Insights from CEO of Fuel Fitness with Shawn Stewart and Michael BensoIn this podcast episode, Michael Benso has an enlightening conversation with Shawn Stewart, a veteran entrepreneur in the fitness club industry, specifically in North Carolina where he operates six Fuel Fitness Clubs.Shawn is not a novice in the industry; he has nearly 30 years of experience and has held executive-level positions before transitioning to an entrepreneurial role. He has been featured in Club Solutions Magazine where he also serves as an advisory board member; a testament to his extensive knowledge and profound insights in the fitness sector.This is a two part episode. What You...
2023-09-2835 min
Sweat SuccessThree Data-Driven Strategies to Power Lift Revenue and Membership Retention for Your GymThe fitness industry is on track to hit a whopping $434 billion by 2028, and in this episode, Michael shares three crucial strategies to help you grab a piece of this growing market. Interesting data shows that 85% of gym members also enjoy working out at home.In this easy-to-follow episode, Michael unfolds three strategies that can help you use this data to possibly increase your revenue, keep more members, and reach more people.Tune in to discover:1- How rethinking your membership models and offering flexible services – whether in the club, at home, or online – can...
2023-09-2119 min
Sweat SuccessEp. 27 Managing Your GYM Remotely: Solving Pain Points with Innovative Software Solutions-Michael BensoIn this special episode, our host opens up about his own company, Buzops, and how it's helping other gym owners just like you. 💡 What You'll LearnThe Importance of Knowing What You Don't Know: For gym owners, studio owners, and personal trainers, this episode provides eye-opening insights into blind spots you may not even be aware you have.The Power of Effective Software: Hear firsthand accounts of how the right software can drastically simplify your day-to-day operations, save you time, and decrease stress levels.Modern Customer Behavior: Understand how consumer habits have evolved and why transitioning to d...
2023-09-1420 min
Sweat SuccessEp.26 Operating Your Gym Like the Giants: Insights from Crunch and Planet Fitness' Former COO Trey MoserIn today's episode Trey Moser- Former COO of Crunch and Planet Fitness, breaks down complex ideas into bite-sized, actionable insights that you can start implementing NOW. From boosting your brand awareness to keeping your doors swinging open with new memberships. 🌟 What You'll Walk Away With Today:Member Retention: The value of hiring quality staff in enhancing customer satisfaction and keeping members loyal.Staff Compensation: The need for thoughtful, motivating compensation plans that encourage staff to remain part of your team.Culture Building: Trey shares his insights on crafting a culture that...
2023-09-0759 min
Sweat SuccessEp.25 How to Become the True Marketing Maestro Your Gym Needs-Mike ArceThis episode, featuring the remarkable Mike Arce, was nothing short of a 50-minute masterclass. Mike Arce took center stage. He is a seasoned multi-location gym owner and the visionary founder and CEO of Loud Rumor, a marketing agency dedicated to empowering gym owners' growth. What made this podcast interview truly exceptional was Mike's down-to-earth approach—a genuine heart-to-heart conversation with Michael. No fancy jargon or corporate protocols; this time, Mike spoke directly to you, the gym owner who might be feeling lost or worn out after those relentless 14-hour days. If you are tir...
2023-08-3156 min
Sweat SuccessEp 24: Where We Stand as the Medical Fitness Field Takes Lead -David VelsorOur guest David Velsor, is an expert in the evolving field of medical fitness. David is the Director of the UMC Health and Wellness Center, and during this episode, he shares his wealth of knowledge and experience, shedding light on the exciting developments and transformations happening in the world of healthcare-integrated fitness.Medical fitness, as David explains, is more than just exercise; it's a holistic approach that merges clinical expertise with fitness regimens to enhance the well-being of patients and clients. The episode delves into various aspects of this rapidly evolving sector, offering valuable insights f...
2023-08-2452 min
Sweat SuccessBONUS EPISODE: Actionable Steps to Get Hired and Crush Your Fitness Industry CareerIn this short episode, we dive into the nitty-gritty of landing a job in the competitive fitness industry. Gone are the days of relying solely on resumes and CVs. Michael Benso shares actionable insights on how to stand out and get noticed by potential employers. Learn the importance of initiative, the value of personality, and the rewards of persistence as you pursue your fitness career.👉Lets Connect: Email: mbenso@buzops.comYouTube: https://www.youtube.com/@sweatsuccesspodcastInstagram: https://www.instagram.com/buzo...
2023-08-2206 min
Sweat SuccessEP.22 Breaking Communication Barriers to Connect with More Clients-Michael BensoWith a focus on how to effectively engage clients and build a successful training business, in only 10 minutes Michael Benso provides valuable advice for new trainers seeking to make an impact in the fitness industry.He shares insights on initiating conversations, building relationships with gym members, and utilizing existing client databases for growth. Learn the power of basic yet crucial techniques, such as introducing oneself and offering value through complimentary consultations.The episode guides aspiring trainers towards mastering the fundamental skills needed to achieve lasting success and earn client referrals.________________________________________________________________________________________________👉Let...
2023-08-1710 min
Sweat SuccessEp.21 Ryan DeLuca- Black Box Virtual Reality and The Future of Fitness FranchisingWhat an enlightening conversation between Michael Benso and Ryan DeLuca! Ryan DeLuca who you probably are familiar with, is the Founder of Bodybuilding.com and now, the visionary CEO and Co-Founder of Black Box VR. In this Episode Michael and Ryan dive into the innovative intersection of virtual reality (VR), gaming, and fitness, discussing Black Box VR's unique approach to transforming the fitness industry. They also discuss the exciting opportunity to become a franchisee with Black Box VR, appealing to those who wish to contribute to the future of fitness and are willing to...
2023-08-1039 min
Sweat SuccessEp.20 How to Create Effective Pricing Strategies for Gym Memberships and Personal Training Services-Michael BensoAre you looking to learn some valuable insights and tangible steps that can inspire you to create a pricing structure for your gym memberships and personal training businessIn this Episode, Michael Benso brings to you his practical advice on how to create a pricing structure that outperforms past revenue models by using what's called a "contrast effect." Through real-life examples, he shares his insights on how personal trainers can offer additional value at various pricing levels without increasing your cost. This episode is both informative and action-oriented, encouraging gym owners and personal...
2023-08-0311 min
Sweat SuccessEp.19 Is Your Fitness Studio Legally Protected? How Prepared Are You for Potential Lawsuits? Learn from My Experiences- Michael Benso For the first time, Michael Benso shares personal experiences with potential lawsuits, the necessity of having solid legal agreements in place, and the role of a good insurance provider.This conversation is crucial for anyone in the fitness industry aiming to safeguard their business and avoid potential legal pitfalls. Learn practical steps for strengthening your gym's legal safety net from someone who has been there.We trust that you find this information beneficial. If you believe it could help someone else, please don't hesitate to share.And if you ha...
2023-07-2712 min
Sweat SuccessEp.18 How to Build the First Layer of Trust with Your Personal Training Clients- Michael BensoSomething personal training coaches more often than not miss is an opportunity to showcase to their clients their expertise as a form of “fitness practitioner”, and with it, establishing a foundation of trust with their clients, who entrust their well-being to their care.This first podcast episode of a three part mini-series focuses on the initial consultation stage where coaches go through the process to understand their clients nutritional and overall health status to ensure clients' safety and suitability for exercise.Resources: Blood Glucose Use During Exercise:https://www.n...
2023-07-2011 min
Sweat SuccessEp.17 Unboxing Success: Personal Training Sales Secrets of Thriving Big Box GymsDive into the world of fitness sales with Jason Stowell, a seasoned veteran with over 26 years in the industry. With a record of selling over 19,000 fitness agreements, Jason stands as one of the industry's highest producers. Tune in to learn about Jason's empowering sales approach, his philosophy of transformative relationships, and his strategic techniques that continue to shape the fitness industry.Guest Information:Meet our distinguished guest, Jason Stowell. Host of The Fitness Business Podcast and with 26+ years in the fitness industry, Jason is a high achiever known for selling over 19,000 fitness agreements throughout...
2023-07-0647 min
Sweat SuccessEp.16 Fundamentals of Multichannel Marketing for Gym Success: Insights and Strategies from Caleb O’DowdCaleb O’Dowd is a nine-figure marketing and advertising expert, author, award-winning speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale through online and offline marketing channels.A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off.Over the last 19 years, Caleb has generated over $160 Million in sa...
2023-06-2951 min
Sweat SuccessEp.15 How to Reverse Engineer Key Business Metrics For Achieving Monthly Revenue Goals-Michael BensoBefore starting to listen to this episode, I will encourage you to take a pen and paper and prepare to take notes.During this podcast, Michael will delve into critical business metrics you're probably quite familiar with: show rate, close rate, and lifetime value. The aim is to deepen your understanding of these metrics' significance, empowering you to reverse engineer them and, as a result, reach your targeted monthly revenue.Using some practical examples, Michael demonstrates how to deconstruct these metrics to establish clear and achievable revenue targets. It's a straightforward, realistic approach...
2023-06-2210 min
Sweat SuccessEp.14 Unlocking Value and Planning Your Exit: Creating Revenue Consistency for Your Gym Business- Michael BensoIn this episode Michael talks on the importance of planning and valuing a gym or personal training business. He discussed the challenges of selling personal training services in small packages and the need for consistency in revenue. The benefits of offering longer-term training programs and structuring payments in monthly installments. How this approach allows for better financial planning and makes it easier to determine the value of the business when seeking potential buyers or investors. The importance of tracking client progress, making adjustments as needed, and considering a maintenance program or exit strategy. We would like to conne...
2023-06-1509 min
Sweat SuccessEp.13 Are You Overthinking Your Gym Business?- Mel Tempest's Blueprint to Boost Profits, Retain Members, and Embrace Tech TrendsIn this episode, join us for a thought-provoking discussion with industry expert Mel Tempest as she shares her insights and blueprint for success in the gym business. Are you overthinking your gym business? Mel challenges the common mindset and offers practical strategies to boost profits, retain members, and embrace the latest tech trends.Discover the power of creative content, effective marketing, and the importance of understanding your demographic. Don't miss out on Mel's invaluable advice that can help take your gym business to new heights.
2023-06-0953 min
Sweat SuccessEp.12 How to Supercharge Your Gym's Revenue and Client Retention through Personal Training Services: A No-Ads ApproachIf you are a Gym Owner most likely you already know Personal training not only generates direct revenue but also helps clients achieve their fitness goals and fosters loyalty to your gym, ultimately reducing churn. By leveraging the power of personal training, you can reactivate inactive members and tap into an additional revenue stream. This strategy creates a win-win situation, as it benefits both your customers and your gym's financial successIn this episode of Sweat Success Michael shares his 4 step process to maximize the opportunity to generate revenue and increase retention without spending a p...
2023-06-0125 min
Sweat SuccessEp.11 The Power of Calling: A Journey of Faith, Fitness, and Purpose - Brandon GreenThis conversation was a departure from the ordinary type of podcast interview. With a longstanding friendship as the backdrop, Michael and Brandon's connection allowed for an unexpected level of vulnerability and openness. Brandon's willingness to share his personal journey surpassed all expectations, leaving a lasting impression and few tears behind. The depth of his story extends far beyond the fitness industry, making it relevant to anyone seeking personal growth and fulfillment. This intimate and thought-provoking conversation between two friends explores the intricate connections between faith, family, and fitness. Brandon's profound impact on his own life an...
2023-05-2545 min
Gym Owners Fitness Business Podcast With Mel TempestGym Software Built By Michael BensoWe talk about opening health clubs -
Creating Software for gym owners and what Michael thinks the future of our industry looks like!
Who is BUZOPS?
We believe in simplicity of business software.
Mission
To provide intuitive, integrated, user-friendly software tools and services to suit every business.
Buzops offers a wide range of expertise and provides cost-effective IT solutions, helping businesses re-invent themselves and emerge successful in an ever-changing and dynamic market.
Our broad spectrum of clients includes industries from fitness, healthcare, and communications to financial services, manufacturing, and retail verticals, as well as many...
2023-05-2051 min
Sweat SuccessEp.10 Learning from Successful Franchise Models: Insights from The Covery's CEO, Tatum Crews, for Gym OwnersIn this episode of "The Sweat Success" podcast, host Michael Benso interviews Tatum Crews, the CEO of The Covery, a rapidly growing wellness and fitness franchise.This episode is particularly relevant for gym owners looking to expand their brands, as they can glean insights from The Covery's approach to franchising to enhance their own businesses.By adopting a franchise model like that of The Covery, gym owners can learn from established systems and processes that have been proven successful.The Covery's franchise department offers guidance to their franchisees from site selection to lease...
2023-05-1844 min
Sweat SuccessEp.9 Crafting the Perfect Pricing Formula: Balancing Trainer Expertise, Client Needs, and Market Dynamics-Marie MerrittFitness industry veteran Marie Merritt shares her two-decade journey, beginning with a one-on-one personal training facility and now assisting other fitness entrepreneurs in growing their businesses. Marie's focus on one-on-one training stems from her belief in preventative medicine and using exercise and nutritional coaching to create healthy behavior patterns. She aims to offer an alternative to the medical industry's overreliance on medication by promoting deliberate behavior and lifestyle changes.The conversation delves into the challenges of the fitness industry, offering valuable advice for aspiring personal service providers. Topics covered include:1. The importance of focu...
2023-05-1049 min
Sweat SuccessEp.8 How to Hire, Keep Talent, and Grow Strong: Lessons from a Highly Successful Studio Owner- Mike JaudesThe personal training studio business is a competitive landscape, but there are some who have managed to decode the secrets of real success. One such individual is Mike Jaudes, the CEO of Fitness Edge-Saint Louis. With over 20 years of experience and an annual revenue of over a million dollars, Mike's insights are invaluable to personal training studio owners who are looking to elevate their businessesLearn how Mike built a highly successful personal training studio through strategic hiring, employee retention, and well-structured compensation plans.To catch a glimpse of our latest episodes, subscribe t...
2023-05-0335 min
Sweat SuccessEp.7 Unlocking the Power of Referrals through Confident Communication-Carlos SolorzanoToday, we’re talking with Carlos Solorzano, Founder and CEO of TRAIN to Win FITNESS— At the time we recorded this episode Carlos was only six months into owning his own training gym, and he is here to share some truly valuable advice. And what’s probably the most impressive thing about what Carlos has accomplished so far is that it all came from client referrals. No ads, no social media, just exceptional customer service that led to word-of-mouth marketing. Carlos initially began training his friends for free and then acquired two payi...
2023-04-2629 min
Sweat SuccessEp.6 The Future of Fitness: Insights from Former CEO of Life Fitness and Matrix Fitness, Chris Clawson.In this episode, we have an insightful conversation with Chris Clawson, former CEO of Life Fitness and Matrix Fitness, as he shares his vision for the future of the fitness industry. We delve into how advancements in technology and changing economic conditions are set to impact gym owners and the industry as a whole, providing valuable insights for anyone looking to stay ahead of the curve.Chris also shares the inspiring story of how he was challenged by Augie Nieto to aspire to become the CEO of Life Fitness during a talent review a...
2023-04-1949 min
Sweat SuccessEp.5 From Homeless to Gym Owner: The Power of Perseverance and a Solid Business PlanIn this episode, we talk to Tristian Coburn, aka T-Flex, a former competitive bodybuilder who went from being homeless to owning his own gym in Orlando, Florida. Tristian shares his inspiring journey of perseverance and hard work, and the importance of having a clear vision and a solid business plan to achieve your goals.Find out how Tristan learned these hard lessons and how they all helped him to go from homeless to shaping himself as a business owner. Success in business requires dedication, hard work, and sacrifice, and it may take years of learning and in...
2023-04-1241 min
Sweat SuccessEp.4 Embracing AI in the Fitness Industry- Michael BensoDuring this episode of Sweat Success, Michael Benso, discusses his views on how AI can transform the fitness industry and improve overall well-being. Below are some of the key points he covers on this topic. Recent advancements in hardware and processing power have made it possible to analyze fitness data more quickly than ever before, allowing AI to transform how we approach fitness and wellbeing.Despite the potential benefits of AI, human trainers and coaches still play a valuable role in the fitness industry, and it's important to acknowledge the significance of human connection.AI h...
2023-04-0526 min
Sweat SuccessEp.3 Tapping into Your Inner Best: Hacking Your Biology for Maximum Health and Performance- Dr. Kenrick McCartyToday, we have a special guest, Dr. Kenrick McCarty, from Biloxi, Mississippi, who is a renowned expert in hormone replacement therapy (HRT). Why talking about this topic on a Fitness Business Podcast? I believe that discussing HRT is crucial in optimizing the body's potential and achieving fitness goals. Gym owners can improve their services by learning about HRT and discussing it with their members, promoting open conversations about the link between hormones, metabolism, weight loss, and energy levels. By doing so, they can enhance the effectiveness of their fitness routin...
2023-03-3048 min
Sweat SuccessEp.2 Passion Over Profits: Building a Successful Personal Training Career- Andrew FloresOwning a fitness studio means you have to be a personal trainer, business manager, and marketer all at once. Sounds exhausting, right?Plenty of gym owners have been where you are now. I know it’s tempting to just focus on the training and ignore the marketing side. But that’s where you’ll see real growth. The best part is it doesn’t have to be hard. In this episode, we’re talking with Andrew Flores, a personal trainer who recently launched a brick-and-mortar studio, Home Free Fitness. His advice? Suck it up and star...
2023-03-2343 min
Sweat SuccessEp.1 The Secret to Building an 8-Figure Fitness Business- Andy GundlachMichael Benso welcomes guest Andy GundlachAndy's background: Overcoming financial struggles, developing perseverance and gritCareer journey: From working at Pizza Hut to starting the first gym in 2006Key factors for gym business success:Driving members to the gymBuilding a phenomenal teamHaving grit and perseveranceTo Grow: Let go of control and empower others around youSales mindset: Genuinely wanting to help clients rather than just making a saleDaily routine: Inspired by "The 5 am Club," prioritizing spiritual, physical, and mental wellbeingSeeking advice: Trusted sources include Jim Williams (former Pizza Hut CEO) and Anytime Fitness operatorsFinal thoughts: Perseverance, grit, and risk tolerance...
2023-03-1545 min
Sweat SuccessTrailer: Sweat SuccessThis podcast episode serves as the trailer to "Sweat Success," a podcast that aims to provide actionable steps for gym and fitness business owners to solve their most pressing problems and grow their businesses. In this episode, the host introduces the show's purpose, explains who it's for, and highlights the unique features that differentiate it from other fitness podcasts. By listening to this trailer, potential listeners can get a taste of what "Sweat Success" has to offer and decide whether it's a good fit for them.If you like this podcast trailer, please su...
2023-03-1402 min
Gym Owner's Growth ZoneMichael Benso | Automating Gym Management for Stronger TeamsIn today’s episode of the Gym Owners Growth Zone, our host Andres Escobar meets with Michael Benso to discuss how you can automate your gym’s management for better business performance. The Importance of Automation Gym owners, and business owners in general, should be focused on one thing: Building their business. This is where automation comes in. Certain processes HAVE to be automated so owners can focus on business building. Benso’s Best Practices Make sure you fully understand as many aspects of the business as you can. Talk to your clients. Have a plan...
2023-02-0845 min
OneHealthEpisode 1 With Michael BensoWe sat down with Fitness Industry Entrepreneur Michael Benso as he shared his struggles, triumphs, and what he learned from building two innovative businesses in a crowded marketplace....
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2018-08-0459 min