Michael Boezi - Podcast Details

Shows

Consider the SourceNow We KnowWell, now we know. I don’t just mean the results of this election. Now we also know a little bit more about the state of our culture. And it’s not great. Turnout was supposed to be the solution, but in actuality it revealed that 70M people approve of the past 4 years… and somehow, inexplicably… wanted more of it. Let’s not dwell on why that might be, others can unpack this better than I can. But needless to say – this realization is incredibly disappointing. It means that we have a lot of...2020-11-0909 min

Michael Boezi: Consider the SourceAll It Takes Is One LieIn your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-11-0513 min

Michael Boezi: Consider the SourceWriting a Mini-Series: Content Strategy BasicsI often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look. In the episode, I referenced a couple recent mini-series in this podcast: Repurposing Content Series (6-part series) http://bit.ly/reuse-of-content The Social Media Strategy Series (16-part series) http://bit.ly/social-media-strategy-series But they don't have to all be long series! You can produce sm...2019-10-2914 min

Michael Boezi: Consider the SourceRepurposing Content: Create an Online CourseIn today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-10-2219 min

Michael Boezi: Consider the SourceRepurposing Content: Downstream MethodIf you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities. This is what I call my Downstream Method. I also have an Upstream Method, which is the topic of the episode before this one. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod...2019-10-1717 min

Michael Boezi: Consider the SourceRepurposing Content: Upstream MethodHave you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it. This is what I call my Upstream Method. I also have a Downstream Method, which I'll get into in the next episode. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod...2019-10-1519 min

Michael Boezi: Consider the SourceRepurposing Content: Different ContextsMarketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, in different contexts. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-10-1015 min

Michael Boezi: Consider the SourceRepurposing Content: Different FormatsAre you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-10-0813 min

Michael Boezi: Consider the SourceRepurposing Content Is a Key Part of Any Content StrategyAre you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-10-0310 min

Michael Boezi: Consider the SourcePicking Better Models than the OutliersIn building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that can shorten your goal horizon. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-10-0114 min

Michael Boezi: Consider the SourceHow to Make Your Content More ShareableIn order to activate the power of content marketing, you need other people to carry your ideas. That means that there are two things about your content that are really critical: It has to be compelling enough to share. It must be remarkable, or it won't "travel." It has to be easy to share. You have to try to reduce as much friction as you can. In this episode, let's look at why people share – and the way that people share – so that it can inform the way that your create and propagate your content. --- Supp...2019-09-2612 min

Michael Boezi: Consider the SourceHow to Syndicate Content Safely on MediumHave you been reposting your blog content on Medium? It's a great way to extend your reach, and with Medium's "Import a Story" feature, it's incredibly easy – and 100% safe for SEO. Here's a quick overview of how to incorporate this into your content strategy. So you can see it in action, here's an example of my own content syndication: Here's the original blog post: Taking a Stand Against Deceptive Marketing Tactics (here on this site) And the same post, syndicated on Medium: Taking a Stand Against Deceptive Marketing Tactics --- Support this podcast: https://podcasters.spotify.com/pod...2019-09-2412 min

Michael Boezi: Consider the SourceSafe SEO Practices for Content Syndication on Your BlogDuplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy. Here are links to the articles I mentioned in the episode: Example of Content Syndication Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic: Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version) Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version) While they...2019-09-1915 min

Michael Boezi: Consider the SourceTeaching Your Customers: 4 Key PrinciplesDo you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them. Spending more on awareness campaigns won't scale. Input = output (that is... if you're lucky). Teaching your customers is a better path, and all you have to do is align your content strategy with this principle. Continuing my thread from last week, there are four key factors that will help you activate this dynamic: Expe...2019-09-1711 min

Michael Boezi: Consider the SourceContent Strategy Is TeachingWhen you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher? There are four key factors to producing good educational content: Structure, Sequence, Pacing, and Resources. So let's dig in and start to educate your customers! --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-09-1211 min

Michael Boezi: Consider the SourceBack at the Mic: 3 New SeriesI love the fall. Feels like a "reset" every year. Maybe it's because we're all used to back-to-school, or maybe it's just the transition from warm weather to cool, crisp autumn days (at least here in New England). In the spirit of transitions, let's start Season 5 by introducing a 3 new series that are in the pipeline – all of which will help you make better use of the content you are producing for your audience. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-09-1003 min

Michael Boezi: Consider the SourceA Simple Example of Ethical Business PracticesEthical business practices don't have to be the exception to the rule. But since they often are, it's worth highlighting the good people who run good businesses. This week's episode breaks from the regular format of the show and presents a story from an experience I had last weekend. –– This story features Nantel Musique in Montréal. If you visit, ask for Jonathan, he's amazing! To hear my music, here's the latest full-length record I released with my band, The Rockmores: Interrupting Everything, along with the list of gear I used. If you are new...2019-06-1808 min

Michael Boezi: Consider the SourceThe Starbucks Star Rewards Program: Data-Driven Marketing at Its BestThe Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing. Here are links to the articles I mentioned in the episode, and a couple others of interest. First, the blog version of this episode (with graphics): Starbucks Rewards: An Evolution in Data-Driven Marketing On the backlash when the program was first introduced: Starbucks' controversial new rewards program launches today — here are the major changes you should know about Starbucks Customers Are Pissed About the New Rewards Program And some info about Starbucks' profit stru...2019-05-2322 min

Michael Boezi: Consider the SourceSocial Media Strategy: An Integrated ApproachGet your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media. I cover each of these platforms, categorized: Social Media Must-Haves: Twitter, Facebook Business Page, and LinkedIn. Ignore Google Plus – it folded in April 2019. Images and Video: YouTube, Instagram, Pinterest, Snapchat, and Slideshare Social Blogging: Medium and LinkedIn Pulse Social Ad Strategy: Twitter Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads Curated Community: Facebook Groups, Google Hangouts, Houseparty, and Bebo Live Video: Periscope (part of Twitter n...2019-05-2121 min

Michael Boezi: Consider the SourceLinkedIn for Blogging: Challenges and OpportunitiesWhile LinkedIn is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-05-1615 min

Michael Boezi: Consider the SourceFacebook Groups for Business: A New Approach to MarketingWith organic reach down to 5% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-05-1416 min

Michael Boezi: Consider the SourceTwitter Ads for Business: An Underrated Marketing StrategySocial media is a great starting point to drive awareness of your business, but let's face it – there's a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your content strategy, here's a quick guide to getting started. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-05-0922 min

Michael Boezi: Consider the SourceHope Is Not a Marketing PlanThere are no shortcuts in building a business. At least it’s not worth playing the odds of putting stuff out there and hoping to get lucky. Or looking for tricks to beat the system. Time and time again, I get people who come to me asking for quick hacks and work-arounds. “I need to build an audience – quick. Can you help me?” The answer is no. Building an audience requires honesty, patience, and a genuine desire to solve problems for others. And those things take time. Yes, a little luck along the way can help. But as I say all...2019-05-0706 min

Michael Boezi: Consider the SourceMedium for Business: The Benefits of Social BloggingMedium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for business. Medium has a ready-made audience, and delivers your content to your followers (and others via algorithm) via an e-mail feed. You can gain more a lot more potential exposure this way, which might help you boost your own blog. The downside is that it’s a lot of work to produce another set of long-form content separately from your blog. But can't you do both? Or is it bad fo...2019-05-0219 min

Michael Boezi: Consider the SourceFacebook Ads for Business: Taking Your Social Strategy to the Next LevelRunning an ad serves only one purpose – awareness. People can't take the next step with your business if they're not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall content strategy can give you a chance to accelerate the process a little. Awareness doesn't guarantee attention, and it certainly doesn't guarantee that someone's going to care about what you do. That's where the principles of content marketing come in – providing real value to real people, over and over again, until they come to trust you en...2019-04-3024 min

Michael Boezi: Consider the SourcePinterest for Business: Are You Missing an Opportunity?Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here's a "starter strategy" to get you up and running and taking advantage of their business-friendly features. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-04-2517 min

Michael Boezi: Consider the SourceInstagram Stories vs. Snapchat: Which One Is Right for Your Business?Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-04-2315 min

Michael Boezi: Consider the SourceSnapchat for Business: Highlighting the Human Side of Your Brand"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners. Snapchat provides an opportunity for you to show a side of your business that's more personal – that there are real people in your company, doing real things. The flavor of it is different than the other platforms, though. By its very nature, it's not for hyper-produced content. It's for stuff that is more real or raw. But like anything in business, you want to do it with a strategy behind it. In the episode, I highlighted a few...2019-04-1822 min

Michael Boezi: Consider the SourceInstagram for Business: Brand Storytelling with ImagesIt’s fun to create and share images. So it’s easy to see why Instagram is one of the Web’s most popular platforms. But under Facebook’s ownership, Instagram is evolving quickly. What we’re seeing is a series of strategic moves to make the platform much more brand-friendly. Here's an overview of some of the key Instagram strategies for business: How to use Instagram as a storytelling device for your brand; How to set up a clear, direct, and optimized user profile; Two strategies for how to make the most out of Instagram’s one-link res...2019-04-1620 min

Michael Boezi: Consider the SourceMarketing Starts with RespectGood things happen when you respect your audience enough to let them come to a buying decision on their own. Are you willing to give up some control for a deeper relationship with your customers? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-04-1010 min

Michael Boezi: Consider the SourceYouTube for Business: Where the World Goes to LearnYouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business –– SHOW NOTES Please note: As I mentioned in the last episode, Google Plus is officially shutting down as of April 2, 2019. Here are the standout YouTube channels that I mentioned in this episode: Gary Va...2019-04-0420 min

Michael Boezi: Consider the SourceGoogle+ Is Shutting Down TODAY (4/2/19): Download Your Data NowGoogle Plus is shutting down on April 2, 2019. Here's a quick overview of how (and why) to download all your data before it disappears forever. Google makes this easy, but you have act BEFORE April 2, 2019. And then I get into a few simple things to make sure your Google presence is optimized for SEO. LINKS: Google Takeout: Click this link and it will preload the four Google Plus properties to download: https://takeout.google.com/settings/takeout/custom/circles,plus_one,plus_communities,stream?pli=1 SEO for Small Business Series: https://controlmousemedia.com/keywords/seo...2019-03-2811 min

Michael Boezi: Consider the SourceFacebook for Business: Optimizing for Organic ReachJust because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic reach" as you can get – without paying for ads. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-03-2623 min

Michael Boezi: Consider the SourceLinkedIn for Business: Taking It to the Next LevelMany people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business. In this episode, I cover: Why LinkedIn is more than just your online resume. Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel. What the Microsoft acquisition of LinkedIn means for you, and how it might change your strategy. How Microsoft is doubling down on becoming the hub for professionals of all types. Should you maintain a LinkedIn business pa...2019-03-2120 min

Michael Boezi: Consider the SourceTwitter for Business: Is It Right For You?Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you decide. Yes, Twitter has its problems. But to me, it’s still the most effective channel for building an audience. Once you listen to the episode, I think you’ll understand why it’s my best channel, by far (see: @mboezi). In this episode, I cover: What are the benefits of using Twitter for audience-building, if you get it right. What are the potential pitfalls, including how to manage...2019-03-1926 min

Michael Boezi: Consider the SourceSocial Media Marketing: Choosing the Right ContentSocial media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants. – Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-03-1414 min

Michael Boezi: Consider the SourceSocial Media Marketing: 4 Strategies for Channel SelectionGetting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right social channels for your particular business. – Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-03-1213 min

Michael Boezi: Consider the SourceTaking Your Social Media Strategy SeriouslyWhy do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-03-0715 min

Michael Boezi: Consider the SourceRickrolled: How Advertising Has Ruined the InternetThe promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll through without being interrupted by some advertiser’s desperate attempt to steal your attention. Every time I experience this, I feel like I’ve been Rickrolled. Another rant this week, folks... -- If you don’t know what a Rickroll is, let me Rickroll you right here (though it’s not Rickrolling if you know it’s coming). Or you can skip to 8:28 of this episode (after the music) and I’ll define it for you i...2019-02-2709 min

Michael Boezi: Consider the SourceThe One Word That Diminishes Your WorkPeople don't mean to diminish your work, but that's exactly what they are doing when they use this one insidious little word. This word undervalues your expertise and experience by making it sound simple - as a way to sell you on doing something, paying you less than you're worth, or not paying you at all. Subscribe here for the new upcoming series I mention in the episode: https://controlmousemedia.com/subscribe/ --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-2010 min

Michael Boezi: Consider the SourceMe as a CustomerToday's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set up to influence the process? Let's take a look. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-1412 min

Michael Boezi: Consider the SourceYou as a CustomerHow do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-1212 min

Michael Boezi: Consider the SourceConverting Your Customers Into AdvocatesWord-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-0712 min

Michael Boezi: Consider the SourceAnchor Acquired by SpotifyBREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-0604 min

Michael Boezi: Consider the SourceGetting Your Customers InvolvedIt's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-02-0511 min

Michael Boezi: Consider the SourcePicking the Right CustomersNot all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract? For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-3110 min

Michael Boezi: Consider the SourceFinding Your First CustomerThere's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your VERY FIRST customer. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-3012 min

Michael Boezi: Consider the SourceLet's Talk About Your CustomersTechnically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-2903 min

Michael Boezi: Consider the SourceI Am a Google Bot and Your Site Confuses MeI play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see. I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure. For an overview of my approach, see my SEO for Small Business Series: http://bit.ly/seo-series Book a quick 45-min session with me to do an SEO audit together on screenshare: https://controlmousemedia.com/45-min --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-2410 min

Michael Boezi: Consider the SourceContent Strategy Makes You More EfficientOne of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-2212 min

Michael Boezi: Consider the SourceWalk Right Past the GatekeeperThe Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not. If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-1710 min

Michael Boezi: Consider the SourceGetting Your Timing and Frequency RightThe right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content strategy is one of the most important things you can do in building trust with your audience. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-1510 min

Michael Boezi: Consider the SourceFrom Adversity to Acceleration: Interview with Kelly RoachAcceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. Connect with Kelly: Web: http://kellyroachcoaching.com - Twitter: https://twitter.com/kellyroachint - LinkedIn: https://linkedin.com/in/kellyroachint - Facebook: https://facebook.com/kellyroachinternational --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-1129 min

Michael Boezi: Consider the SourceChallenging Conventional Wisdom in Content Marketing: Interview with Louie La VellaThe principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing. To connect with Louie: Web: http://louielavella.com Facebox: http://fb.com/louielavella Twitter: http://twitter.com/louielavella --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-1036 min

Michael Boezi: Consider the SourceHow to Find Your Superpower: Interview with Katy TynanThe world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value." To connect with Katy: Web: http://katytynan.com Twitter: http://twitter.com/katytynan LinkedIn: http://linkedin.com/in/k...2019-01-0935 min

Michael Boezi: Consider the SourceSocial Media Strategy for Brick and Mortar Businesses: Interview with Laura NunemakerHow can brick and mortar businesses make the most of social media? Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy. In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient. To connect with Laura: Web: https://socialforsmall.biz Twitter: https://twitter.com/socialforsmallb --- Support this podcast: https...2019-01-0933 min

Michael Boezi: Consider the SourceInterview WeekIt's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me? Call in to the show: https://anchor.fm/mboezi Tweet me: https://twitter.com/mboezi Here's what's coming this week: Social Media Strategy for Brick and Mortar Businesses // Interview with Laura Nunemaker How to Find Your Superpower and Focus on the Right Stuff // Interview with Katy Tynan Challenging Conventional Wis...2019-01-0705 min

Michael Boezi: Consider the SourcePodcast Sponsorships: How to Make Money from Your PodcastAnchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself. For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-0405 min

Michael Boezi: Consider the SourceHow to Get Publicity and Other Media Coverage: Interview with Chris WellHow do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. For links to Chris' work, please see: https://controlmousemedia.com/podcast/how-to-get-publicity. For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2019-01-0226 min

Michael Boezi: Consider the SourceBuild, Connect, Optimize: The Three Stages of Good MarketingIn working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities: Build, Connect, Optimize. This "thinking in threes" has significantly affected my recent projects – and it might do the same for you! All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses Any discounts that I offer to you, my listeners, are always here: https://controlmousemedia.com/mwm --- Support this podcast: https://podcasters.spotify.co...2018-12-1911 min

Michael Boezi: Consider the SourceBuilding Your Online AuthorityWhen you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-12-0512 min

Michael Boezi: Consider the SourceOptimizing Your Content for Searchability and DiscoverabilityGetting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-11-2114 min

Michael Boezi: Consider the SourceHow to Create Brand AdvocatesA story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-11-0709 min

Michael Boezi: Consider the SourceRunning Your Business the Right WayContent marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-10-1113 min

Michael Boezi: Consider the SourceContent Strategy Planning for Small Businesses of All TypesContent marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-10-0911 min

Michael Boezi: Consider the SourceDifferentiating Yourself as a Small BusinessJust because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-10-0411 min

Michael Boezi: Consider the SourceWhy Does Your Small Business Need a Content Strategy?"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support 2018-10-0210 min

Michael Boezi / *daisy*Weird Anthony / Michael BoeziThere are so many other people doing what you’re doing -- don’t you worry about competition? Honestly, you don’t worry about this all. Because no one’s going to do it the WAY that YOU do it. Whatever you do in life, do it your way. With your own style. -- This song is a follow-up to another song I wrote in 2013, called “Make Yourself Scarce.” It's posted here on Soundcloud: http://bit.ly/make-yourself-scarce. Both songs were inspired in part by Seth Godin’s “We Are All Weird: The Myth of Mass and The End of Compliance.” (Am...2015-06-1803 min

Michael Boezi / *daisy*Political / Michael BoeziWritten, performed, recorded, and mixed by Michael Boezi. ℗&© 2015 Michael Boezi Published by Control Mouse Media, Boston, MA http://controlmousemedia.com All rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Media, SoundCloud hub: http://soundcloud.com/controlmouse (music) Michael Boezi, SoundCloud hub: http://soundcloud.com/mboezi (podcasts) Connect with me on Google+ https://plus.google.com/+MichaelBoezi 2015-01-0203 min

Mobile Sound LabDetractor BeamStop listening to the negative drone of derision emanating from the Defenders of the Status Quo (DSQ). It’s harmful to the ears. I would share examples, but I don't want to do them the favor. You know their song, though—it goes like this: "You're no good. You don't belong here. You're not a 'real' artist." "You don't know what you're doing. Leave this to the experts." "Don't even bother. You're not one of us, and you never will be." You get the idea. Those in a position of power are always afraid. They don't want to lose their seat...2014-08-0702 min

Mobile Sound LabOut of CuriosityLet's take this phrase out of context for a minute. Let's take it as if curiosity is a currency, and your bank account is depleted. What happens when we run out of curiosity? Is there a finite supply? Can we, as a culture, run out? Curiosity leads to learning. The opposite is true, too. No curiosity = no learning = stagnation. How can one not be curious? Does it mean that you know everything already? If that's your reasoning, then you are standing still, suffering in stagnation. The world is changing quickly around you. Even as an expert, at the top of...2014-07-2101 min

Mobile Sound LabClamshells & CandybarsEquipment: Garageband for iPad Copyright 2014 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 4.0 Unported (CC BY-SA 4.0) U.S. License. Published by Control Mouse Media, LLC, Boston, MA http://controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Media, SoundCloud hub: http://soundcloud.com/controlmouse (music) Michael Boezi, SoundCloud hub: http://soundcloud.com/mboezi (podcasts) Connect with me on Google+2014-02-2202 min

Michael BoeziWhat is Content Strategy for Authors?What is a content strategy for authors and why is it important? - Your book - Your Web presence - Your social presence - User-generated content - Activity data All of these are sources of content, and they all form a story about you. What's more is that they need to work together holistically. If one's out of balance, it can throw off all the others. For more about Content Strategy for Authors, please see the "For Authors" section of my blog. To hire me for specific help with your content strategy, please see my "Helping Authors" page. I specialize...2014-02-2005 min

Mobile Sound LabDefensive IndifferenceIn baseball, "defensive indifference" is ruled when the defensive team is indifferent to the actions of the offensive team. Go ahead and steal second. You won't get credit in the box score, however. The team in the field didn't try to defend it. I've been thinking of the term in a different way, though. Indifference as a defense mechanism. To skip the hard work of engaging and solving issues by writing them off. Not to get all hipster-bashing, but this seems to have evolved from the seeds of sarcasm that my generation planted. It started by deriding what we didn't...2013-06-2903 min

Mobile Sound LabCorporate Offset CreditAren't carbon offsets just a way to sweep the problem under the rug? "More convenient alternatives to reducing one's own fossil-fuel consumption" sounds like permission to keep polluting, right? Source: Carbon offset entry on Wikipedia. I think the same way about companies that have a "not-for-profit" arm. If the NFP is a part of the company, or the company's brand, doesn't it contribute to profit, in some way? Douglas Rushkoff reports that "in one year, Philip Morris spent $60M on charitable programs and then another $108M advertising the fact that they had done so." That's just one example, but doesn't...2013-06-0302 min

Mobile Sound LabDownshift DubThe pace of today can get the best of even the best of us. The need to be connected, to be always available. It's an expectation that we can't live up to. James Gleick calls it "hurry sickness" in Faster: The Acceleration of Just About Everything (though I don't think he was the one who coined the term). I call it "silicon sickness." There is no cure, but there are salves. One of mine is dub reggae. The kick drum is my heartbeat. The bass is the blood in my veins. It's elemental, medicinal. Now, I can't create the magic...2013-05-1903 min

Mobile Sound LabCataclysmic Converter"Endless economic growth" as a goal makes it easier to embrace technologies that "cure the worst effects," like the catalytic converter. Source: A Deeper Shade of Green by Bill McKibben. "Although catalytic converters are effective at removing hydrocarbons and other harmful emissions, they do not reduce the emission of carbon dioxide (CO2)," and in fact, need to burn more fuel, resulting in "relatively more CO2 emissions from the vehicle." Source: Environmental impact of the catalytic converter from Wikipedia. Equipment: Fender Jaguar through Swart STR, Garageband for iPad Copyright 2013 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported...2013-05-1101 min

Mobile Sound LabSome Settling May OccurA commodity product, machine packed. It's not quite a lie, but it's not quite the truth either. Or at least it's a phrase that covers up the truth. "Some settling may occur." It lives on the edge of acceptability. It sets your expectations. It says, "get ready to be disappointed." So who's settling? The consumer. For a weak product, and probably a lie. Imagine if instead, the product exceeds expectations without lowering them first. No need for a disclaimer; the product simply delights. Then you don't have to worry about disappointment. You are so far ahead of the level of...2013-04-0701 min

Mobile Sound LabKeyless EntryEquipment: Figure and Garageband for iPhone 4S. Copyright 2013 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) United States License. To view a copy of this license, please see: creativecommons.org/licenses/by-sa/3.0/ Published by Control Mouse Music, Boston, MA www.controlmousemusic.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Music, SoundCloud hub: @soundcloud.com/controlmouse Michael Boezi, SoundCloud hub: @soundcloud.com/mboezi 2013-04-0100 min

Michael BoeziThe Gatekeeper is GuessingA former editor discusses the publishing industry's stubborn reliance on hunches rather than data. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2013 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All views or opinions expressed in this podcast and its description are solely those of the author and do not represent those...2012-10-2202 min

Mobile Sound LabRoboticaHere's my project for Story Hack Boston today, a very different direction for me! Equipment: Garageband. All other sounds are provided by Erin, Kara, and Lindsey. Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-sa/3.0/ Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Music, SoundCloud hub: http://soundcloud.com/controlmouse Michael Boezi, SoundCloud hub: http://soundcloud.com/mboezi 2012-09-2902 min

Mobile Sound LabLazy TechEquipment: Gretsch Power Jet thru Swart STR. All other instruments are provided by Garageband for iPhone 4S. Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-sa/3.0/ Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Music, SoundCloud hub: http://soundcloud.com/controlmouse Michael Boezi, SoundCloud hub: http://soundcloud.com/mboezi 2012-09-2701 min

Mobile Sound LabAirtimeI made this tonight in the air en route from Tulum, Mexico to Charlotte, NC. Equipment: Garageband on iPhone 4S. Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-sa/3.0/ Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. Control Mouse Music, SoundCloud hub: http://soundcloud.com/controlmouse Michael Boezi, SoundCloud hub: http://soundcloud.com/mboezi 2012-09-2501 min

Michael BoeziMIYO and Updates to the CanonThis podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-09-0701 min

Michael BoeziMIYO is EasyThis podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-08-2502 min

Michael BoeziMIYO Says You CareThis podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-08-2501 min

Michael BoeziEarning Royalties with MIYOThis podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-08-1703 min

Michael BoeziMIYO and "New Publishing"This podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-08-1704 min

Michael BoeziIntroduction to MIYOThis podcast series is from when I was VP of Content and Community at Flat World Knowledge. Much of it is about MIYO, which was the name of FWK's textbook customization engine at the time. For more of my writing, music, and other stuff: http://michaelboezi.com Copyright 2012 Michael Boezi This content is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 2.0 United States License. To view a copy of this license, please see: http://creativecommons.org/licenses/by-nc-nd/2.0 Published by Control Mouse Media, Boston, MA http://www.controlmousemedia.com Some rights reserved. Unauthorized use is a violation of applicable copyright laws. All...2012-08-1701 min

The SelectmenThe Selectmen / Maybe Johnny Rotten Was WrongYour purchase = 100% donation to the ACLU. The ACLU is working overtime to fight against the Trump Administration's all-out attack on civil liberties. I am donating my music to help fund their efforts. When you purchase any of the songs on this record, 100% of the proceeds go to the ACLU. Purchase/donate here: https://michaelboezi.com/aclu Credits From Introducing The Selectmen, released March 19, 2012 The Selectmen: Michael Boezi: Voice, guitar Andrew Stern: Lead guitar, backing vocals Scott Lesniewski: Bass, backing vocals Gavin McCarthy: Drums Lyrics: Michael Boezi / Music: Michael Boezi and The Selectmen Produced and arranged by Darron Burke and The...2012-03-2703 min

Michael Boezi / *daisy*Empires Fall / Michael Boezi"Who would have thought it could happen here?" When you purchase any of my music, I donate 100% of your purchase to the ACLU. Purchase/donate here: https://michaelboezi.com/aclu Written by Michael Boezi. Performed by Michael Boezi and Scott Lesniewski. For more, please see http://www.controlmousemusic.com. Demo version recorded in 2008. ℗&© 2008 Michael Boezi. Published by Control Mouse Media, LLC Boston, MA. All rights reserved.2011-09-2002 min

Michael Boezi / *daisy*Big Miss / Michael BoeziSecond demo from *daisy* since the 5-song EP (http://bit.ly/cmm001) in 2009. Written and performed by Michael Boezi. For more about the band, please see http://www.controlmousemusic.com. ℗&© 2010 Michael Boezi. Published by Control Mouse Music, Boston, MA. All rights reserved.2010-08-2302 min

Michael Boezi / *daisy*Wired / Michael BoeziWritten and performed by Michael Boezi. ℗&© 2010 Michael Boezi. Published by Control Mouse Media, LLC Boston, MA http://www.controlmousemedia.com All rights reserved. Unauthorized use is a violation of applicable copyright laws.2010-08-0902 min

Michael Boezi / *daisy*She Believes / Michael BoeziAnother demo that was recorded back in 2006. Written by Michael Boezi. Performed by Michael Boezi and Danny Pucci. For more about the band, please see http://www.controlmousemusic.com. ℗&© 2006 Michael Boezi. Published by Control Mouse Media, LLC, Boston, MA. All rights reserved.2010-02-0503 min

Michael Boezi / *daisy*Movies Ruin Everything / Michael Boezi*daisy* / the movies ruin everything / so cold (5-song EP) / ℗&© 2009 Michael Boezi Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Available on iTunes! http://bit.ly/cmm001 2009-03-2903 min

Michael Boezi / *daisy*So Cold / Michael Boezi*daisy* / so cold / so cold (5-song EP) / ℗&© 2009 Michael Boezi Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Available on iTunes! http://bit.ly/cmm001 2009-03-2904 min

Michael Boezi / *daisy*Why Me Look / Michael Boezi*daisy* / why me look / so cold (5-song EP) / ℗&© 2009 Michael Boezi Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Available on iTunes! http://bit.ly/cmm001 2009-03-2902 min

Michael Boezi / *daisy*Disappointed / Michael Boezi*daisy* / disappointed / so cold (5-song EP) / ℗&© 2009 Michael Boezi Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Available on iTunes! http://bit.ly/cmm001 2009-03-2903 min

Michael Boezi / *daisy*Black & White / Michael Boezi*daisy* / black & white / so cold (5-song EP) / ℗&© 2009 Michael Boezi Published by Control Mouse Music, Boston, MA http://www.controlmousemusic.com Available on iTunes! http://bit.ly/cmm-001 2009-03-2902 min

Michael Boezi / *daisy*Crabby Hour / Michael BoeziFirst performed live on May 5, 2007 as a part of "Crabby Fest" at Cha Cha's House of Ill Repute in NYC. This song always reminds me of my 5 years in NYC. Written and performed live to two-track by Michael Boezi. ℗&© 2007 Michael Boezi. Published by Control Mouse Music, Boston, MA http://controlmousemusic.com. All rights reserved.2007-05-0606 min