Shows
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Implementation Blueprint Part 1: A step-by-step process for aligning business identity with marketing strategy. Three-part series: Quick-Win
Welcome to another episode of the Buzzworthy Marketing Podcast! Today, host Michael Buzinski—aka Buzz—dives into the real reason your marketing efforts might not be getting the traction you want: unclear brand identity. Using the metaphor of trying to get noticed in a crowded, noisy room, Buzz reveals how shouting louder or being more creative won’t cut through the chaos if your message isn’t precise.
Forget the endless focus on flashy logos and catchy slogans—this episode is all about getting to the heart of your brand’s message with absolute clar...2025-07-3014 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Implementation Blueprint Part 1: A step-by-step process for aligning business identity with marketing strategy. Three-part series: Quick-Win
Welcome to another episode of the Buzzworthy Marketing Podcast! Today, host Michael Buzinski—aka Buzz—dives into the real reason your marketing efforts might not be getting the traction you want: unclear brand identity. Using the metaphor of trying to get noticed in a crowded, noisy room, Buzz reveals how shouting louder or being more creative won’t cut through the chaos if your message isn’t precise.
Forget the endless focus on flashy logos and catchy slogans—this episode is all about getting to the heart of your brand’s message with absolute clar...2025-07-3014 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhy Digital marketing doesn't work for B2B service-based businessesWhy digital marketing fails for B2B service businesses—and how to fix it with strategy, trust, and messaging. #BuzzworthyMarketing
Welcome to another episode of the Buzzworthy Marketing Podcast, where host Michael Buzinski—better known as Buzz—dives into one of the most common frustrations he hears from B2B business owners: “Digital marketing just doesn’t work for us.” If you’ve poured time and money into ads, social posts, or even hired an agency, only to feel disappointed by a lack of results, this episode will make you feel seen.
Buzz shares the real reasons d...2025-07-2311 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhy Digital marketing doesn't work for B2B service-based businessesWhy digital marketing fails for B2B service businesses—and how to fix it with strategy, trust, and messaging. #BuzzworthyMarketing
Welcome to another episode of the Buzzworthy Marketing Podcast, where host Michael Buzinski—better known as Buzz—dives into one of the most common frustrations he hears from B2B business owners: “Digital marketing just doesn’t work for us.” If you’ve poured time and money into ads, social posts, or even hired an agency, only to feel disappointed by a lack of results, this episode will make you feel seen.
Buzz shares the real reasons d...2025-07-2311 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to stay visible in an AI-driven search world? How to Stay Visible in an AI-Driven Search World
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael “Buzz” Buzinski dives into the transformative world of Answer Engine Optimization (AEO)—the next big evolution beyond traditional SEO. Buzz reveals a practical six-step framework designed to help entrepreneurs and business owners rise to the top of AI-driven search results, ensuring your expertise gets noticed instead of steering your clients toward the competition. Whether you’re new to SEO or looking to future-proof your visibility in an AI-powered landscape, this episode breaks down everything from crafting co...2025-07-1611 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to stay visible in an AI-driven search world? How to Stay Visible in an AI-Driven Search World
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael “Buzz” Buzinski dives into the transformative world of Answer Engine Optimization (AEO)—the next big evolution beyond traditional SEO. Buzz reveals a practical six-step framework designed to help entrepreneurs and business owners rise to the top of AI-driven search results, ensuring your expertise gets noticed instead of steering your clients toward the competition. Whether you’re new to SEO or looking to future-proof your visibility in an AI-powered landscape, this episode breaks down everything from crafting co...2025-07-1611 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIs SEO Dead? | The key differences between SEO and AEOIs SEO dead? Discover how AI transforms search marketing. Buzz explains SEO vs AEO and how brands can win in the age of AI-driven answers.
Welcome to another episode of the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski —aka Buzz—dives headfirst into the hotly debated topic rocking marketers everywhere: is search engine optimization (SEO) dead in the age of AI-driven searches? Buzz shares his journey from the early days of keyword-stuffed web pages to pioneering Digital Engagement Optimization, and unpacks how today’s landscape is evolving with tools like ChatGPT and Google’s generative AI resul...2025-07-0913 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIs SEO Dead? | The key differences between SEO and AEOIs SEO dead? Discover how AI transforms search marketing. Buzz explains SEO vs AEO and how brands can win in the age of AI-driven answers.
Welcome to another episode of the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski —aka Buzz—dives headfirst into the hotly debated topic rocking marketers everywhere: is search engine optimization (SEO) dead in the age of AI-driven searches? Buzz shares his journey from the early days of keyword-stuffed web pages to pioneering Digital Engagement Optimization, and unpacks how today’s landscape is evolving with tools like ChatGPT and Google’s generative AI resul...2025-07-0913 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhat is the Buzzworthy EthosOfficial podcast badge for the episode “What is the Buzzworthy Ethos” from the Buzzworthy Marketing Podcast.
Welcome to a powerful new chapter of the Buzzworthy Marketing Podcast, where host Michael “Buzz” Buzinski dives deep into the soul of entrepreneurship—and reveals what truly drives his work beyond marketing strategy. In this heartfelt episode, Buzz shares the raw, behind-the-scenes story of how burnout, reinvention, and real-world lessons shaped the purpose behind Buzzworthy. From a sound guy in Alaska to running a multimillion-dollar agency, Buzz takes you through the highs, the lows, and the ultimate realization:
👉 Helping rebuild America’s mid...2025-07-0208 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhat is the Buzzworthy EthosOfficial podcast badge for the episode “What is the Buzzworthy Ethos” from the Buzzworthy Marketing Podcast.
Welcome to a powerful new chapter of the Buzzworthy Marketing Podcast, where host Michael “Buzz” Buzinski dives deep into the soul of entrepreneurship—and reveals what truly drives his work beyond marketing strategy. In this heartfelt episode, Buzz shares the raw, behind-the-scenes story of how burnout, reinvention, and real-world lessons shaped the purpose behind Buzzworthy. From a sound guy in Alaska to running a multimillion-dollar agency, Buzz takes you through the highs, the lows, and the ultimate realization:
2025-07-0208 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsTransforming Expertise into a Marketable System“You know exactly what I’m talking about… Every client gets a custom proposal. Every engagement kicks off with… ‘Well, let’s see what you need.’ Every deliverable is tweaked, tailored, adjusted… Until your entire operation is held together with duct tape, Google Docs, and a little bit of prayer.”
Welcome to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a common trap for service-based businesses: endless customization. If every client you work with gets a totally custom approach, you might be busy, but you aren’t building a scalable business—you’re...2025-06-3012 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsTransforming Expertise into a Marketable System“You know exactly what I’m talking about… Every client gets a custom proposal. Every engagement kicks off with… ‘Well, let’s see what you need.’ Every deliverable is tweaked, tailored, adjusted… Until your entire operation is held together with duct tape, Google Docs, and a little bit of prayer.”
Welcome to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a common trap for service-based businesses: endless customization. If every client you work with gets a totally custom approach, you might be busy, but you aren’t building a scalable business—you’re...2025-06-3012 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to Convert Content Into Predictable RevenueWelcome back to the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski—aka “Buzz”—throws down the gauntlet on everything you think you know about content marketing. Are you guilty of posting content just for the sake of being seen, only to be met with silence (except maybe a pity like from your cousin)? Buzz argues that simply showing up online isn’t marketing—it’s digital decoration.
This week, Buzz is debunking the biggest myth in content marketing: that visibility automatically equals value. He’ll reveal why most B2B businesses are drowning in random acts of content...2025-06-1019 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow to Convert Content Into Predictable RevenueWelcome back to the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski—aka “Buzz”—throws down the gauntlet on everything you think you know about content marketing. Are you guilty of posting content just for the sake of being seen, only to be met with silence (except maybe a pity like from your cousin)? Buzz argues that simply showing up online isn’t marketing—it’s digital decoration.
This week, Buzz is debunking the biggest myth in content marketing: that visibility automatically equals value. He’ll reveal why most B2B businesses are drowning in random acts of content...2025-06-1019 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhy Marketing Isn’t Optional – It’s a Line ItemWelcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing. You’ll hear real talk about the traps of reactive, last-minute marketing, the dangers of waiting for extra cash before investing in...2025-05-2014 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWhy Marketing Isn’t Optional – It’s a Line Item
Welcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing. You’ll hear real talk about the traps of reactive, last-minute marketing, the dangers of waiting for extra cash b...2025-05-2014 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsProfit First for Entrepreneurs: Separating Business and Personal FinancesWelcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you've ever felt like your business is your sugar daddy but you're still struggling to make ends meet, this episode is for you.
Together, Michael and Mike dive into the surprising real reason business owners get caught in financial quicksand—and it's not because you're bad at math. Instead, they unpack how we're naturally wired to handle money an...2025-05-1321 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsProfit First for Entrepreneurs: Separating Business and Personal FinancesWelcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you’ve ever felt like your business is your sugar daddy but you’re still struggling to make ends meet, this episode is for you.
Together, Michael and Mike dive into the surprising real reason business owners get caught in financial quicksand—and it’s not because you’re bad at math. Instead, they unpack how we’re...2025-05-1321 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Market Domination BlueprintWelcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category creation and laser-focused positioning to crafting strategic moats that make your business untouchable, this conversation is packed with actionable insigh...2025-05-0620 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Market Domination BlueprintWelcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category creation and laser-focused positioning to crafting strategic moats that make your business untouchable, this conversation is packed with action...2025-05-0620 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsChallenging the Referral-Only Growth Mindset to Acheive Exponential GrowthWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you're ready to move away from hust...2025-04-2910 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsChallenging the Referral-Only Growth Mindset to Acheive Exponential GrowthWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we’re diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you’re ready to move awa...2025-04-2910 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your BusinessWelcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership. Buzz breaks down how to build the r...2025-04-2216 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your BusinessWelcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership.
Buzz breaks down ho...2025-04-2220 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Marketing Operations Without Breaking Your Business
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael Buzinski—better known as Buzz—dives into a challenge every fast-growing business faces: how to scale your marketing operations without everything falling apart. Have you ever felt like your marketing team is sprinting just to keep up, with quality slipping and campaigns falling through the cracks? You’re not alone—and Buzz is here to show you it doesn’t have to be that way. You’ll learn about the four essential pillars that support scalable marketing operations: people, platforms, processes, and partnership. Buzz breaks down ho...2025-04-2216 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWorking Yourself Out of Owning A JobWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business.
If you're ready to move away from hust...2025-04-1512 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsWorking Yourself Out of Owning A JobWelcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we’re diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business.
If you’re ready to...2025-04-1512 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Your One to One Service BeyondWelcome back to another exciting episode of the Buzzworthy Marketing Podcast! This time, we're diving into the transformative power of community building for your business. Join host Michael Buzinski as he sits down with Stu McLaren, the membership site genius who has helped countless entrepreneurs break free from the one-to-one trap. Discover how you can shift to a one-to-many model, allowing you to work smarter, not harder, and create thriving communities that practically run themselves. Stu shares real, tried-and-true methods that have generated massive recurring revenue for businesses just like yours. So, if you're ready to scale your business while...2025-04-0829 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsScaling Your One to One Service Beyond
Welcome back to another exciting episode of the Buzzworthy Marketing Podcast! This time, we’re diving into the transformative power of community building for your business. Join host Michael Buzinski as he sits down with Stu McLaren, the membership site genius who has helped countless entrepreneurs break free from the one-to-one trap. Discover how you can shift to a one-to-many model, allowing you to work smarter, not harder, and create thriving communities that practically run themselves. Stu shares real, tried-and-true methods that have generated massive recurring revenue for businesses just like yours. So, if you’re ready to s...2025-04-0829 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's episode, we're going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that's exactly what happened to one of my clients, and today, we're peeling back the layers to understand why more visibility isn't always the answer. Instead, I'll be revealing three essential keys that transform random visibility into profitable visibility: consistency...2025-03-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilityWelcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I’m your host, Michael Buzinski, but you can call me Buzz. In today’s episode, we’re going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that’s exactly what happened to one of my clients, and today, we’re peeling back the layers to understand why more visibility isn’t always the answer. Instead, I’ll be revealing three essential keys that transform random visibility into profitable visibility: consistency, a...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I’m your host, Michael Buzinski, but you can call me Buzz. In today’s episode, we’re going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that’s exactly what happened to one of my clients, and today, we’re peeling back the layers to understand why more visibility isn’t always the answer. Instead, I’ll be revealing three essential keys that transform rand...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Three Keys to Profitable VisibilitySend us a text
Welcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's episode, we're going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that's exactly what happened to one of my clients, and today, we're peeling back the layers to understand why more visibility isn't always the answer. Instead, I'll be revealing three essential keys that transform random visibility into profitable visibility: consistency, authority, and engagement...2025-03-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveals why more isn't...2025-03-1115 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here’s the catch—it’s not just about being seen everywhere; it’s about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tes...2025-03-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsBreaking Through the Visibility Growth BlockadeSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveal...2025-03-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels like you're in...2025-03-0421 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels...2025-03-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you're an entrepreneur who feels...2025-03-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Identity Integration Blueprint: Putting It All TogetherSend us a text
Welcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we’re wrapping up our comprehensive deep dive into the transformative power of business identity. I’m your host, Michael Buzinski, but you can call me Buzz. In this episode, we’ll take the puzzle pieces we’ve explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I’ll share the exact framework that has helped businesses double their close rates and revolutionize their client attraction strategies. Whether you’re an...2025-03-0421 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's journey and how...2025-02-2519 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's...2025-02-2500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. Get ready to explore the transformative potential of the hero's...2025-02-2500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Marketing Message Makeover: How to Turn Confusion into ConversionSend us a text
Welcome to the Buzzworthy Marketing Podcast! In today’s episode, we’re diving into why having a clear message simply isn’t enough to resonate with your audience. Drawing parallels to the classic hero’s journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience’s needs. Using real-world examples, such as the transformation of a struggling consulting firm’s close rate, Buzz reveals the power of repositioning your business as a guide in your client’s journey. Get ready to explore the tr...2025-02-2519 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's...2025-02-1815 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide...2025-02-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's...2025-02-1815 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsAligning Your Business for Maximum PerformanceSend us a text
Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.
Through intriguing analogies and real-world examples, Buzz will guide...2025-02-1800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to...2025-02-1114 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from...2025-02-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to...2025-02-1114 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 2 Identity Architecture: The Three Hidden Layers of Business SuccessSend us a text
In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from...2025-02-1100 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align your business identi...2025-02-0417 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align your business identi...2025-02-0417 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align...2025-02-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIdentity Part 1 Mirrors & Windows: The Hidden Reason Your Marketing Is FailingSend us a text
On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window. Discover how to align...2025-02-0400 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll...2025-01-2809 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll...2025-01-2809 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the...2025-01-2800 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in Action: Turning Expertise into EmpireSend us a text
Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the...2025-01-2800 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFocus in ActionWelcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and milestones, and by understanding the critical requirements, you'll learn how to...2025-01-2809 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2324 min
Boring-2-Buzzworthy Marketing PodcastMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website...2024-07-2325 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2300 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website marketing: visibility...2024-07-2300 min
Buzzworthy Marketing PodcastMaximizing Website Potential: Strategies for B2B Business OwnersSend us a textEver wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building.We also tackle the three critical crises in website...2024-07-2325 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0916 min
Boring-2-Buzzworthy Marketing PodcastFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0916 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0900 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0900 min
Buzzworthy Marketing PodcastFrom the AI Marketing Maze to Clarity: What Your Business Really NeedsSend us a textEmbark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that...2024-04-0916 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting advice.03:45 Guerrilla...2023-12-1915 min
Boring-2-Buzzworthy Marketing PodcastHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting...2023-12-1915 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting advice.03:45 Guerrilla...2023-12-1900 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting advice.03:45 Guerrilla...2023-12-1900 min
Buzzworthy Marketing PodcastHow To Budget Marketing Into Your Financial PlanSend us a textWelcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing.00:00 Entrepreneur with 25+ years offers marketing budgeting...2023-12-1915 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1214 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1200 min
Boring-2-Buzzworthy Marketing PodcastThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1214 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1200 min
Buzzworthy Marketing PodcastThe Power of Pricing: Optimizing Revenue for Business SuccessSend us a textWelcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the...2023-12-1214 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0500 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0500 min
Boring-2-Buzzworthy Marketing PodcastPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 min
Buzzworthy Marketing PodcastPrepare Your Business for a Profitable New Year: A Step-by-Step Guide to SuccessSend us a textWelcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune...2023-12-0520 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsDemystifying Traffic Myths: It's Not Just About NumbersSend us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.Understand the different intents behind search...2023-10-1024 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsDemystifying Traffic Myths: It's Not Just About NumbersSend us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.Understand the different intents behind search...2023-10-1000 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsDemystifying Traffic Myths: It's Not Just About NumbersSend us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.Understand the different intents behind search...2023-10-1000 min
Buzzworthy Marketing PodcastDemystifying Traffic Myths: It's Not Just About NumbersSend us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.Understand the different intents behind search...2023-10-1025 min
Boring-2-Buzzworthy Marketing PodcastDemystifying Traffic Myths: It's Not Just About NumbersSend us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality.In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly impact your bottom line.Discover the truth behind the common misconception that high website traffic automatically translates to success, and uncover the real factors that contribute to achieving your business goals.Understand the different intents behind search...2023-10-1025 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Essential KPIs for Doubling Your Business RevenueSend us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies.Track the right metrics to achieve marketing success and drive revenue growth.Learn and implement the Rule of 26 to maximize revenue using a structured framework.Adapt your marketing strategies to changes in the market and user experience.Understand the importance of...2023-10-0424 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Essential KPIs for Doubling Your Business RevenueSend us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies.Track the right metrics to achieve marketing success and drive revenue growth.Learn and implement the Rule of 26 to maximize revenue using a structured framework.Adapt your marketing strategies to changes in the market and user experience.Understand the importance of...2023-10-0300 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsThe Essential KPIs for Doubling Your Business RevenueSend us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies.Track the right metrics to achieve marketing success and drive revenue growth.Learn and implement the Rule of 26 to maximize revenue using a structured framework.Adapt your marketing strategies to changes in the market and user experience.Understand the importance of...2023-10-0300 min
Buzzworthy Marketing PodcastThe Essential KPIs for Doubling Your Business RevenueSend us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies.Track the right metrics to achieve marketing success and drive revenue growth.Learn and implement the Rule of 26 to maximize revenue using a structured framework.Adapt your marketing strategies to changes in the market and user experience.Understand the importance of...2023-10-0324 min
Boring-2-Buzzworthy Marketing PodcastThe Essential KPIs for Doubling Your Business RevenueSend us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth.In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies.Track the right metrics to achieve marketing success and drive revenue growth.Learn and implement the Rule of 26 to maximize revenue using a structured framework.Adapt your marketing strategies to changes in the market and user experience.Understand the importance of...2023-10-0324 min
Neurodiversity Superpowers of Autism, ADHD, OCD, Dyslexia, and other unique brainsMichael Buzinski: Dyslexic, ADHD Super Digital MarketerMichael Buzinski is a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.www.buzzworthy.bizwww.ruleof26.comwww.YouAreBuzzworthy.bizMentioned in this episode:Meet2022-10-2824 min
Buzzworthy Marketing PodcastWelcome To You Are Buzzworthy PodcastSend us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reducethe prevalence of entrepreneurial poverty in the US. I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. In the premier episode I shar...2022-09-0509 min
Boring-2-Buzzworthy Marketing PodcastWelcome To You Are Buzzworthy PodcastSend us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reducethe prevalence of entrepreneurial poverty in the US. I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. In the premier episode I shar...2022-09-0509 min
The Guy Who Knows A Guy PodcastMichael Buzinski, Buzzworthy Website MarketingMichael Buzinski, President & CMO of Buzzworthy Website Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America. linkedin.com/in/michaelbuzinksi IG @michael.buzinski website: buzzworthy.bizMentioned in this episode:J...2022-01-0839 min