Shows
Associations Thrive86. Michael DiFrisco, Executive Director American Academy of Cosmetic Dentistry (AACD), on Accreditation, Retiring Members, andIf your association went away tomorrow, what would be lost and who would miss it? In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses:How cosmetic dentistry is on the rise; brands like Invisalign have become household names.How cosmetic dentistry is not a recognized specialty, but cosmetic dentists need specialized training.How membership numbers resurged after the pandemic. AACD Identified and catered towards best-fit members: the members who support the organization and are supported by the organization.How accredited members are the most e...2024-04-1130 min
Association StrongDriving Engagement in the Midst of Leadership TransitionIn this episode, Tom and Dave do a deep dive into how to drive and keep membership engagement high in the midst of leadership transition. Tom and Dave interview Michael DiFrisco CAE, Executive Director of the American Academy of Cosmetic Dentistry shares his journey of member engagement after being promoted to Executive Director fo AACD after 10 years as Chief Marketing Director.
2024-01-0348 min
Association 4.0™Ep 56: Radical Branding—Make Your Association Stand OutOur guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how … Read More Read More2022-10-0836 min
Association 4.0™Ep 56: Radical Branding—Make Your Association Stand OutOur guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how branding has evolved in the last couple of years and what association leaders can do to create a strong brand identity.
When associations hit a bumpy road, rebranding comes to mind … but when is the right time to rebrand? What can you expect fro...2022-10-0836 min
Dental All-Stars - Dentistry PodcastRadical BrandingFor any dental practice to get noticed—and patronized—in today’s oversaturated marketplace, it’s just not enough to blend in. Me-too-isms won’t cut it. Fitting in is a sure way to obscurity.You’re either extraordinary or invisible. In a word: RADICAL. This podcast will explore the steps that will lead your dental practice from brand obscurity to brand notoriety.Because the biggest risk of all is playing it safe.Michael DiFrisco was the Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD). He is also a brand strategist...2018-07-1519 min
Your Dental Success Podcast: Digital Marketing For Dentists | SEO | Dental Website Design | InspirationCosmetic Dentistry Branding And Marketing Episode #24Michael DiFrisco is the CMO of the AACD (American Academy of Cosmetic Dentistry), a speaker, author, expert on branding and marketing, as well as a good friend of mine. You are going to learn how to position yourself as the go-to cosmetic dentist in your area, landing bigger cases and increasing your revenues. Learning Objectives: … Continue reading "Cosmetic Dentistry Branding And Marketing Episode #24"
The post Cosmetic Dentistry Branding And Marketing Episode #24 appeared first on Dental Internet Marketing & Website Design.2016-08-1428 min
The Thriving Dentist ShowHow the AACD can Help You Thrive with Michael DiFrisco[audio:http://traffic.libsyn.com/takacslearningcenter/TDS197.mp3] Podcast: Download | Play in new window/mobile device Running Time: 63 minutes You may know that Gary has been a fan of the American Academy of Cosmetic Dentistry (AACD) for many years now. In this Thriving Dentist Show, Gary … 2015-10-281h 02