Shows
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly ZeroMain Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles.Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Exactly Zero with his wife, a sustainable skincare brand offering body butters, lotions, and other eco-friendly skincare products. With a rich background in automation and entrepreneurship, Michael leverages his diverse expertise to drive innovative solutions in both the digital and physical...
2024-11-1933 min
From Caving In To Crushing ItEpisode 48 - Michael Fritzius - In July 2012, I found a lump. It was cancerous. Things fell into place so rapidly to find out that this is actually a tumor and needs to be removed.This episode: In July 2012, I Found a Lump. It Was Cancerous. Things Fell Into Place So Rapidly to Find Out That This is Actually a Tumor and Needs to Be Removed.
Here’s what you’ll learn about:
Cancer diagnosis and creating one's own reality. (0:01)
Michael Fritzius shared his personal story of finding a cancerous tumor in 2012 and how things fell into place for him to receive treatment.
Michael pinpointed the defining moment as finding a lump in 2012 and how it led to his cancer diagnosis and treatment.
Cancer diagnosis and perso...
2023-12-2833 min
The Daily CREEDFinding Your Awesome w/ Michael FritziusJR Spear is going to take you on a journey from the corporate world to the entrepreneurial world with his guest, Michael Fritzius. JR and Micahel have an interesting perspective on what it takes to step out of the norm and your comfort zone and dive head first into owning your own business and being your own boss!
Michael and JR will discuss automation to free up time to spend with your family and live our your dream life. Michael also nerds out on automation and is going to give you the behind the scenes on how a...
2023-11-0749 min
Business Leaders Network with JR SpearFinding Your Awesome with Fritz – Guest Michael FritziusBusiness Leaders Network with JR Spear Today on the Business Leaders Network Business Strategist Success Coach, JR Spear is going to take you on a journey from the corporate world to the entrepreneurial world with his guest, Michael Fritzius. JR and Micahel have an interesting perspective on what it takes to step out of the norm and your comfort zone and dive head first into owning your own business and being your own boss! JR Spear has decades of experience from the United States Military, Corporate Sales, and his own Fitness, Business, and Consulting companies. He is going to discuss a...
2023-10-0200 min
Just Wanted to AskMichael Fritzius - The Superpower of Storytelling Through PodcastingHere's what to expect on the podcast:How does podcasting create a deeply personal connection with the audience? What are some common misconceptions about podcasting?How can podcasting serve as a networking tool?What unique opportunities does podcasting offer?And much more! About Michael:Michael “Fritz” Fritzius has been podcasting for more than three years, and in that time, he’s recorded more than 300 episodes. He is truly – Your Ultimate Podcasting Partner.Connect with Michael Fritzius!Website: https://podcastify.me/LinkedIn: https://www.linkedin.com/in/fritzopsEmail...
2023-06-1231 min
A Call To LeadershipEP125: Why Leaders Need to Listen, The Surprising Benefits of Prioritizing Communication with Michael FritziusWe are thrilled to have Michael Fritzius as our guest, an expert in communication. In this episode, he will share valuable insights on how communication plays a vital role in building solid relationships. Prepare to learn about the authentic communication approach and embark on an exciting leadership journey!Key takeaways to listen for The concept of communication and its role in effective leadershipFactors that influence the delivery of messages in communicationWhy it’s important for parents to teach their children to communicateHallmarks and pitfalls of practicing communication A way to gauge your social curr...
2023-05-3139 min
Strive For 25The Power of Podcasting with Michael Fritzius"There's always some end goal, and that's the really cool part about podcasting” - Michael Fritzius Episode Summary:Why should you start a podcast? Michael "Fritz" Fritzius, multipreneur and podcast host, explains the ins and outs of podcasting! Who it works for and how, and why it has become so easy to start a podcast. About Michael "Fritz" Fritzius:Michael Fritzius didn't start out planning to be a business owner, but has now jumped in with both feet. He graduated from University of Missouri St. Louis...
2022-12-2144 min
Change Work LifeWhy you should get out of your comfort zone - with Michael Fritzius of Arch DevOpsQuestions? Comments? Episode suggestions? Send us a text message!#103 - Michael Fritzius of DevOps explains how getting out of his comfort zone enabled him to start his own business and how he balances multiple projects simultaneously.What you'll learn[01:29] Michael introduces Arch DevOps and explains what they do.[03:06] Michael talks about how he got involved in technology.[04:33] Michael explains his career background.[06:27] Why Michael wanted to get out of his comfort zone.[08:28] Why you should get out of your comfort zone.[10:48] Michael explains why he started thinking about being a...
2021-08-3150 min
The MindfieldMichael Levitt - How the Pandemic Amplifies BurnoutThis is the first guest that I've ever almost made coffee shoot out his nose lol. An experienced leadership coach, Michael Levitt helps people prevent burnout, and these days in particular: the kind of burnout that's resulted from the pandemic. From watching what info you consume, listening to your body, setting clear expectations and controlling where you work, you absolutely have the tools at your disposal to prevent your own burnout. But if it's way out of control? Michael can help. After listening, head over to www.breakfastleadership.com to find out more.
---
This episode is...
2021-07-1932 min
Elite Marketing Tips PodcastTerry McDougall - Why Marketing Is So StressfulTerry's company helps people gracefully balance success with happiness. An executive and leadership coach, she sees quite a few people in those positions suffer form stress and burnout. She works with a ton of marketers, and helps them understand why their job is so stressful, and how best to use that stress as a positive instead of a negative. After listening, find her on LinkedIn under the name 'terrybmcdougall' and connect with her. Also head over to her website at terrybmcdougall.com or marketingmambo.net to hear her podcast.
---
Send in a voice message: https://podcasters.spotify.c...
2021-05-1126 min
Elite Marketing Tips PodcastChristina Noel - Turned Into A Marketing Nerd AccidentallyChristina Marie Noel and I met up awhile back on an episode on another show, and since then we've gotten into a LOT of different areas surrounding marketing. Today's episode, she shares how she became a marketing nerd by accident, and talks about her story. Listen in for some great insights about product and market fit, and how she determines that. After listening head over to noelandco.io or christinamarienoel.com to find out more.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/elite-marketing-tips/message
Support this podcast: https://podcasters.spotify.com/pod/show/e...
2021-05-1125 min
Magic MicMagic Mic 033 - Michael Fritzius, Host of The Hot Mic @ Arch DevOpsJoin the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency.
Michael Fritzius, Host of The Hot Mic @ Arch DevOps joins Bharath in today's Magic Mic. Tune in as Michael who is recording this episode from his pick up truck, shares what is studio 150, shares why he is hands on with his podcast production and how he was completely booked out for 5 months straight.
2021-05-0523 min
Elite Marketing Tips PodcastMickie Kennedy - How to Be NewsworthyThe press release. A medium that's been around forever. In an age where social media and instant gratification is the norm is there even a place for these anymore? Heck yes! Man, I learned a ton from today's guest about this way of reaching people, and you better believe that tapping into the massive news infrastructure with good PR will boost peoples' perception of your company. Mickie Kennedy shares his story about how he got started in the space, and how in the past 20+ years he's built a well-established company that helps small to mid size companies get more...
2021-05-0331 min
Planet B612QA Automation with Michael Fritzius**
Support Planet B612 on Patreon: https://patreon.com/juliesworld**
In this episode, I speak with Arch DevOps CTO, Michael Fritzius. We talk about software testing automation, the purpose of documentation, why tech companies use DevOps, and we also talk about the quirky work environments we’ve worked in in the tech industry!
(0:00:45) Who is Fritz? Arch DevOps
(0:01:30) Starting the business - The entrepreneurial path
(0:03:10) Software Quality Assurance
(0:04:10) Why automate?
(0:06:20) Is automation replacing the creative component of testing? Are companies missing the point?
(0:08:10) The dark art of testing
(0:08:50) A good tester is a communicative tester
(0:09:35) QA Advocacy - Do...
2021-04-2757 min
By Podcasters, For PodcastersZach Beach - Learn to LoveI'm here today with Zach Beach, host of the Learn to Love podcast, and what he's got going on is something that could benefit a lot of people. Many of us, myself included, aren't masters at building relationships and communicating love. We all have different degrees of experience and different levels of understanding all the categories of love and relationships. But Zach's mission in life is sharing that knowledge. And one of the ways he does it is through his podcast. On this episode we talk about how he finds guests, who the perfect listener is, a bit about...
2021-04-0830 minBy Podcasters, For PodcastersVeronica Kirin - Stories of COVIDIt's been a little bit since the last time I talked with Veronica Kirin, and last time I had her on a different podcast she had just finished up her project called Stories of Elders, where she interviewed the older generation to find out what life was like for them. Giving them a chance to look back and providing a story for people to look forward to was a monumental project. Now, with COVID being the most notable thing happening in most of our lifetimes, a new project called Stories of COVID, where people share their stories about what...
2021-04-0133 minThe MindfieldMeaghan McElroen - Fed Up with Incomplete DietsListen, I know this is hard to hear if you're in the US but, the truth is, we are the fattest nation on the planet. No kidding. I've personally struggled with weight loss, members of my family have too, and for most people it seems like it's a neverending cycle of fad diets, big losses and even bigger gains. It's no wonder that obesity and depression seem to go hand in hand. Today's guest, Meaghan McElroen shares with me how her own life took her into a direction in her career to completely disrupt what we've learned about diets...
2021-04-0128 minThe MindfieldTom Check - One Foot on the Brake, One Foot on the GasLocal St. Louisan Tom Check helps people become more awesome. And it's awesomeness that's already in them. Had the pleasure of meeting Tom at a weekly meetup in town and we really hit it off. Over the past year we've had conversations about mindset and self awareness, and I felt like I had to get him on the show. His story: he had the American dream, six figures, lots of cars, but still found himself unhappy with life. After a huge purge and living on his own in a minimalist lifestyle, he decided to try and find his calling...
2021-04-0142 minThe MindfieldMike Casavant - People Need to Bet on ThemselvesMike Casavant and I have known each other for a few years, and have built an ever strengthening friendship. As he's worked as a fitness coach, writer, brainstormer and many other areas, his career as a serial entrepreneur has been marked by living life to the fullest, and hanging on by his fingernails. His latest venture is one that comes at a time when the stigma around cannabis is quickly being removed, and people are more open to hearing about the effects of benefits of it. I'd asked him to be on the show because, of all the people...
2021-04-0138 min
The MindfieldMoritz Farbstein - On Psychiatry and How Superstition HappensMoritz Farbstein is a colleague of mine--we used to work together here in St. Louis at CenturyLink years ago. He was one of the most influential guys in my career since he was the only one that sat me down to explain how pivot tables work in Excel! But he's also deeply involved in the area of psychiatric abuse. Starting off his career as a teacher, then as a COBOL programmer, his career took him through many companies (including the one we worked at together), and into management consulting, The Church of Scientology and many more. But when he...
2021-04-0129 min
The MindfieldPurdeep Sangha - Why Guys Have a Hard Time Opening UpFellow entrepreneur, and also entrepreneur coach Purdeep Sangha joins me today to talk about why it is guys have a hard time opening up. His whole business is focused on helping men perform better, be better dads, husbands, leaders and movers, in a world that constantly tells guys like us that showing emotion is a sign of weakness. Starting at an early age, he had some really key experiences that put him on the path he's on today, and circumstances that almost didn't happen helped him realize what kind of perception he had about the world around him. His...
2021-04-0130 min
The MindfieldTerry McDougall - When Executives Go 'ugh.'Always a pleasure chatting with executive coaches. There's a whole lotta stress in the upper echelons of leadership at many companies. Terry McDougall shares her story with me about bringing everything she's learned from a 30+ year career in marketing, and then aiming those skills at helping executives wrangle their role into something really powerful. Much of the struggle stems from fear--maybe fear of change or fear of giving up control. Whatever it is, she comes alongside and acts like a 'leadership sherpa', helping guide them to their full potential. We get into a lot of topics about what true...
2021-04-0132 minThe MindfieldKC Rivera - Is it a Career or a Careen?KC Rivera and I used to work together back in 2018, and in catching up with her recently I found out that she's a huge fan of one of my shows. And as a brand new podcast guest I had her on to talk about her background in software development, along with the path she's working on in her career. She's got some neat perspectives on what makes a true leader, what leadership looks like in a software development capacity and how she's blending education and training into what she's doing now. A student of the FIRE movement, she's got...
2021-04-0136 minThe MindfieldDevon Phillips - Mushroom Nerd by TradeDevon Phillips got his start as a software developer who got together with a few buddies to kick off a new company. But some 'things' happened, yadda yadda, and now he's in Colorado. (I promise it's legit I'm just trying to be funny here, he's one of the good guys.) Now he's deep into the psychedelic space and super knowledgeable about psilocybin and the effects it has on the human mind. Today's episode is a mind-opening story of how he got to where he is, what he's learned about mushrooms and how he's helping people help themselves. Lots of...
2021-04-0140 minThe MindfieldKevin Strauss - Deep Bonding Over ConversationsOver the past two years that I've known this guest, Kevin Strauss has been the go-to person for questions about emotional health. This is different from emotional intelligence, which if you practice EQ you're on the right track, but taking care of the actual health of your emotional system is what he's focused on. We talk about what it is that causes conflicts to happen, why destructive behaviors happen, why we sometimes can't get to our best version of us, and ultimately why people do what they do. Kevin knows the answers to all of these. He's now created...
2021-04-0135 minThe MindfieldSarah Rawz - Magical Coaching! And Allowing Discomfort to HappenThe big topic of the day with guest Sarah Rawz is all about allowing discomfort to happen. Too often we treat it like something to be avoided, instead of leaning into it and using that discomfort as fuel to help you grow. Sarah used to work with troubled teens years ago and a mentor of hers mentioned that she'd be a great fit for a coach. Of course that change was uncomfortable, but she already had learned to lean into it before figuring out that that was the right move. Sarah and I got introduced by a mutual friend...
2021-04-0135 minThe MindfieldPatrick O'Malley - Going Against the Grain of Traditional LearningToday's episode is a nice, easy going chat about how to structure learning and get people to pick up new skills and do way more than they thought they were capable of. Patrick O'Malley has figured out that giving students audacious goals gets their minds into a place where they learn faster. And he applies that principle to teaching guitar. Starting off with finding what their dream song is, he sets to work on helping them learn to play it within a certain amount of time. But instead of teaching chords and scales, he jumps right into more complex...
2021-04-0144 min
The MindfieldDon Finley - From Creating Cool Stuff to Cultivating Cool PeopleDon Finley and I have been crossing paths for a little over a year, and business wise have become strategic partners. During that time, I found out that he's really deep into some mindset things and I felt led to invite him onto the show. Don not only runs a software development agency called FinDustries, but also a men's group that helps guys find their identities, and what that means in today's world. So when he's not busy creating cool software, he's busy cultivating cool people. In our talk, we examine how the mind is an amazing tool. How...
2021-04-0136 minThe MindfieldCharlene Norman - Giving Back While Taking Back ControlIt's been awhile since I talked with Charlene Norman on a podcast. Last time we got together was... about a year ago. Actually it was right in the thick of when then pandemic got started. She and I both had made some big pivots in our businesses. Now as we look back and reminisce for part of this episode, we can see how our minds have changed, and been tuned to notice opportunity around us. Right away she asks about how I'm monetizing the podcast, and we brainstorm about that, but I quickly realize: this is a great example...
2021-04-0132 minBy Podcasters, For PodcastersDan Toler - Relevant HistoryMan if I had today's guest around back when I was a kid, history class would've been a lot less boring. There's so much that we don't talk about in school about why the world is the way it is today. And I mean I get it, because it's hard to deeply cover thousands of years of it and still have time for other stuff. Dan Toler's podcast, Relevant History, talks about the more obscure wars, hidden agendas, conspiracies and betrayals that make up the fabric of our history, that often gets overlooked. There's some really cool stuff that...
2021-04-0125 minBy Podcasters, For PodcastersDavid Weinberger - When Anime Flops (ノಠ益ಠ)ノ彡┻━┻Not every manga can make it in Shonen Jump like One Piece or Naruto. Listen in to David Weinberger and his co-host host Jordan discuss the manga that got canceled, and what they could have done to have stayed afloat instead of becoming a Shonen Flop. The Podcast: Shonen Flop. The location: shonenflop.com and @shonenflopcast on Twitter, Facebook and Instagram. The goal: dig deep into the world of anime and manga and find out what it is that makes new shows go flop! Enjoy the listen.
2021-04-0123 minBy Podcasters, For PodcastersBen Fogt - What Day Is It?Ben Fogt got started on his podcasting journey as a joke actually! Early in the pandemic he had surgery that kept him in bed for 3 months. And he picked up listening to podcasts to keep himself occupied. He'd noticed that a lot of people literally didn't know what day it was most of the time, and he thought, 'well it'd be funny if there were a podcast for that so that I can say, hey there's a podcast for that'. But oddly enough... there wasn't. So he started one. His first podcast is called 'Today Is...' which features...
2021-04-0134 min
By Podcasters, For PodcastersKyle Highfield - The 'I Know You' PodcastKyle Highfield is a fellow Redditor who ran across the Big Honkin' Call for Guests last month and logged in from The Netherlands to be on the show. His show started as a result of being quarantined the first time during the pandemic, and realizing that a) he was listening to a ton of podcasts and b) it's gotta be easier than he thought to get started. And so he did. There's a bunch of topics that he covers, but overall the purpose of the show is to not only get people to share their expertise, but do so...
2021-04-0134 min
By Podcasters, For PodcastersJulie Laurin - Interviewing for CuriositySo apparently there's a cardinal rule that should never be broken when it comes to podcasting. And I was today years old when I found out. Apparently you're supposed to niche down when you create your show, but if today's guest Julie Laurin is any indicator, it's a cardinal rule that can absolutely be broken. And have some really cool results. When she was younger she had a passion for creating documentaries. Always with the goal of being super informative. Later in life she realized the learning curve and tech hurdles for podcasting were insanely low, and she then...
2021-04-0124 min
By Podcasters, For PodcastersLes Zaldor - In It From The BeginningToday's guest has been podcasting for exactly 16 years to the day! We recorded this on March 8th 2021 and he's been doing it since 2005. Through the years of slinging shows there's been a recurrent theme of music. Whether it's streaming songs online, managing a studio or interviewing musicians, it's always had the focus of music. Today, he finds guests who also happen to create free songs for use by podcasts hosts exclusively, which means he has a really unique way to find guests. They end up getting more exposure, talking about their project and having a place to share their...
2021-04-0123 minBy Podcasters, For PodcastersConnor of Scarecasters - What Am I Getting Myself Into Here?Every once in awhile I get the chance to talk with two co-hosts at the same time. And every once in awhile there's a podcast that blends two wildly different themes that don't seem like they'd fit, but it does anyway. Today, it's both. In this case, it's taking the macabre, dark parts of humanity... and laughing about it. It's funny and scary how I ran across today's guests but after hearing about their show, I gotta do it. I gotta listen to at least one episode. Maybe you'll want to as well. I'm not sure what I'm getting...
2021-04-0119 min
By Podcasters, For PodcastersJason Portizo - On Beers and d20sJason Portizo's been in the podcasting game for awhile, and has the hardware to show for it. Found myself geeking out a bit at what all he's accrued over the years. Back before 2015, he was fully immersed in the musician and band scene as an audio engineer. But when the studio closed, he looked around and said to himself: wow I've got all this hardware lying around, I should start a podcast! Right now he's got multiple shows, but the main one is all about traveling to various breweries, and interviewing the owners there about their brews and how...
2021-04-0134 min
By Podcasters, For PodcastersRocky Powell - Wild Nights with Rocky PowellFellow Redditor Rocky Powell and I got the chance to talk about her show, and it's really unique. She shared how her background as an actress and in improv, combined with everything that happened due to the pandemic, led to her starting up her show. She'd sat on the idea for two whole years before pulling the trigger and becoming a full fledged podcaster. She hasn't left her comedy roots though, and bring humor and sharp wit to her shows, along with helping her guests feel comfy sharing their stories. And, it's helped her boost her network in the...
2021-04-0118 min
By Podcasters, For PodcastersKris Ball - Think About EurovisionIt's a tale as old as time, as far as 2020's concerned. The pandemic put his retail job on hold, so he bought a mic so he could pass the time during lockdown. Used it for music and for reading poetry at first, but after awhile, Kris Ball realized he really wanted to start a podcast. When he put out a notice for a cohost and found one with similar tastes in music, it was a match. Think About Eurovision is a podcast where Kris (A British Eurovision Fanatic) and Kim (A Canadian Eurovision Newbie) take a deep dive...
2021-04-0125 min
By Podcasters, For PodcastersChloe and Monica - The Podcasting Odd CoupleBrand new hosts and first time guests Chloe and Monica decided to take a HUGE risk and come on the show to talk to me about their show. And apparently the risk paid off. They got a wild hair to start up their podcast when they realized they could be sharing their conversations with the world. I mean, they think they're both interesting, so maybe the rest of the world would too! It's become a podcast containing a blend of deep topics and a little bit of wild and crazy subjects once in awhile. They're polar opposites--one does editing...
2021-04-0126 minBy Podcasters, For PodcastersRobby Slaughter - Got Three Minutes? You've Got Time for a PodcastThis was the shortest and yet most complete podcast that I've done in awhile, and it's thanks to today's guest. Robby Slaughter answered the call on Reddit to share about his podcast on my show, and it's such a unique approach to podcasting that I can't help but see how I can adopt it for my own shows. His episodes are always three minutes long, and feature some neat or uplifting info. And at three minutes, the episode length is easy to consume. I'll even include a full episode of his at the end. The Podcast: Simply Inspiration. The...
2021-04-0114 minBy Podcasters, For PodcastersAnthony Milan - How 'How I Built This' Led to 'Art We Like'Back in 2017 Anthony Milan and his best friend Camden were on a road trip, and Camden said, 'hey you mind if I put on a podcast?' And that's what kicked off Anthony's passion for the podcasting craft. Podcasts were what got him through incredibly boring days at work. But as a musician he realized he had all the hardware to pull off a podcast. He and his friends would also get together after watching movies at the theater, and stand around discussing it. The result was putting the two ideas together to create a unique podcast. Their show...
2021-04-0124 minBy Podcasters, For PodcastersGeorge Faulkner - Podcasting Before It Was CoolRocking his Shure SM-7 mic, today's guest showed up with a lot of cool stories about his background and how he got started. George Faulkner is a musician who has an Audio Engineering degree, and working at IBM's corporate communication team blended together to drop him into the deep end of the podcasting world. Bring all his experience together to bang out a podcast for his boss over a weekend led him to become the person in charge of all podcasting for IBM. Now, when he's not busy as a marketing consultant he's the host of his own music-focused...
2021-04-0132 minElite Marketing Tips PodcastMark Morris - What is 'Character Branding'? This.Mark Morris is one solid dude. We've known each other for a little over a year and keep crossing paths, catching up and following each others' businesses. He's an established author but helps people figure out how to author their OWN books, along with launching blogs, coaching, character branding, storytelling, and everything else that goes into creating your unique branding DNA. Find him anywhere online by searching for 'Mark R. Morris Jr', and set up a free 30-minute consultation with him. Enjoy the listen.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/elite-marketing-tips/message
S...
2021-04-0132 minElite Marketing Tips PodcastDr. Denise Dennis - Sell the Sizzle AND the SteakOn this episode I get the chance to chat with Dr. Denise Dennis, whose mission is to help people automate a lot of their business and marketing process. Since we're both huge automation nerds, we end up having a lot to talk about! Her career dropped her into marketing after getting a degree in Organizational Psychology, and having the ability to get into peoples' heads to help lead them to success just naturally went this direction. She's always done leadership coaching and has helped lots of people get a handle on scaling their business. We talk about the massive...
2021-04-0125 min
Elite Marketing Tips PodcastSidd Masand - Monetizing a Youtube Channel for Fun and ProfitPrevious guest, fellow podcast host and marketing expert Sidd Masand joined me to talk about how he's applied marketing to his YouTube channel called Rock n Roll True Stories. Last time on By Podcasters, For Podcasters, we alked about the mechanics of how he built his channel but this time we talk about the marketing behind the message. He had worked for seven years as a project manager but realized he was kinda marketing by way of his normal everyday work. Channeling those skills into building Youtube channels gave him a huge edge over other content creators. Looking back...
2021-04-0129 minBy Podcasters, For PodcastersStevie Din - Howfur Much Tae Let Mike Tyson Chap Ye Oot?What a unique podcast and what a unique guest. I think Stevie Din is the first guest I've ever had from Scotland, and hearing how his podcast came about had me smiling the whole time. Starting from three guys sitting around the TV watching football, during commercials they'd ask each other ridiculous questions. Questions like: 'hey if you could blow up the stadium, and nobody would know... 2 million pounds? Would you do it?' And I'm sitting here going 'whaaaaaaat?' the entire time I'm hearing this! Like, what the heck kind of question is that? But it's resulted...
2021-03-0125 min
The MindfieldLaura Staley - Declutter Your Space, Declutter Your HeartI met Laura Staley for the first time at an entrepreneur-based conference, and found her to be really in tune with herself and the world around her. She's been helping people overcome fear and master their schedules to keep stuff out of their lives that really don't serve them. Helping folks get in tune with themselves and their bodies, knowing what it's telling them, is one of the many strategies she employs. Always practicing gratitude, always even keel, she's a pleasure to talk with. She shares how she sort fell into business, but how it truly fit her life...
2021-03-0134 min
The MindfieldRev. Fred Shaw - Just Because You're Different Doesn't Mean Something's Wrong With YouReverend Fred Shaw is the Director of Public Affairs and Spokesperson for the Citizens Commission on Human Rights International (CCHR), a more than 50-year mental health industry watchdog. Today's episode we dug deep into the problems with the psychiatric industry. Even well-meaning practitioners may not realize the damage they do with categorizing things as mental illness. It could be that our brains just work differently. Doesn't mean we have anything wrong, or anything needs fixing. Rev. Fred shared a story about his son who overcame dyslexia, and interesting insights into how his own mind works. Overall, society has allowed...
2021-03-0131 min
The MindfieldDr. Renee Exelbert - Show Me Your War Face!!1Dr. Renee and I have known each other for about a year, and on today's episode I got the chance to dig deeper into the mindset aspect of what she does. She's taken her career in a really specific direction by combining psychology with fitness training. It turns out that using visualization with exercise helps a lot with people dealing with stress or feelings of self doubt. We talk about how nutrition plays a huge role in the mind-body connection, and how practicing gratitude helps get a nice free dopamine hit to help you get over the hump. She's...
2021-03-0130 min
The MindfieldDawn Ellery - The Enemy Was Always ThereDawn Ellery and I got introduced awhile back by an awesome marketer and previous podcast guest, Zach Messler. Maybe you've heard of him. He's kind of a big deal. I knew from talking before that Dawn was deep into the HR space and helping people be the best they could be. But this talk coming up made me realize what a powerful ally she is for people working in corporate. It's no secret that a lot of folks think HR is the Bad Guy in a company, always looking for a reason to fire someone and save money. And...
2021-03-0134 min
The MindfieldJennifer Garman - Count Your Blessings. It Could Save Your Life.Jennifer Garman and I first met about a year ago, and I started learning a bit about the power of gratitude. In her own life, she had health challenges that she knew had a root cause, but doctors kept prescribing medicines and procedures that just didn't work. As she was studying mindfulness and therapy, the topic of gratitude kept coming up. What was it about being thankful that would help? Well she decided to apply it and find out. Since then she's realized that there are so many negative vectors in our world that we have to either fight...
2021-03-0119 min
The MindfieldMichael Bryant - On Getting UnstuckToday's guest, Michael Bryant, is a previous guest of another show, The Hot Mic @ Arch DevOps. Back then we talked about his entrepreneurial journey and how he become a professional 'unstucker'. This time? This time we're talking about the mindset behind getting unstuck. Michael is a 70 year old multiple Ironman competitor, and and I gotta say: this guy's energy is contagious. He just doesn't quit. There's something special about a mind that has the self-awareness to know that the negative talk we often tell ourselves isn't true, and doesn't define who we are. He lives life on his own...
2021-03-0139 min
The MindfieldCraig Inzana - From Addiction to MindfulnessCraig Inzana and I met just a few months ago, so when I started up this podcast he was one of the first people I reached out to. And he's the first guest on the show! From the first time we met, he shared about how he's worked to overcome addiction and build mindfulness into his daily life. And that's the topic of this episode. We covered what mindfulness really is, along with talking about the difference between letting it be vs. letting it go, and how mindfulness is a helpful stopgap to help you respond in a calmer...
2021-03-0134 min
The MindfieldAndrew Ecker - In Touch With Deep Native American RootsPhoenix native Andrew Ecker is a strongly Native American influenced life coach that helps people walk their own path, and he uses music to make that happen. At a young age, music helped him connect with people without getting drunk or high, and it changed his life. Throughout childhood, he was made to be afraid all the time, but when he got introduced to a drum circle, he felt like he was connected with some deep roots. Being able to work out his fears in that way led him to help thousands of people struggling with similar problems. Fear...
2021-03-0139 min
By Podcasters, For PodcastersKon Krell - The Pixelburg PodcastKon Krell's been inspired by video games and podcasting for a long time, and his podcasting journey started 10 years ago. While working at GameStop a friend approached him about co-hosting on his show. At a time when not many people in Germany knew what podcasts even were, it was a wild decision to join up. But the rest is history. On their show, they run with particular themes found in video games, news about the industry, and anything else that comes to mind with these guys. Deep down, it's a podcast about what's interesting to them, and things that...
2021-03-0130 min
By Podcasters, For PodcastersAugust Acker - Let's Get That Bread, Son!Years ago, today's guest August Acker worked in the service industry. When he was back in the kitchen, he'd listen to a ton of podcasts about gaming, with a sprinkling of history. One day he thought: I can do this. And as inspiration often does, it kicked off his show. Although the name of the show doesn't have anything to do with the topic, the unique format of using video games themselves, and talking -about- video games, makes this a really cool show. Listen in for tips about how he and his co-host Greg bring their show, and what...
2021-03-0129 min
By Podcasters, For PodcastersMaximilian Clark - Comic Nerds, Get Ready to Geek Out!When I was a kid I loved reading comic books. The detail, the story arcs, the character development. Today I got hit in the face with nostalgia. Maximilian Clark and his entorage of nearly 60 actors and writers have created a podcast which does deep worldbuilding in the comic book universes that we all grew up with. Stories in the format of public radio, with different segments, news, and even advertisements, further immerse you in the world of comic book lore. There's a lot going on in backwoods towns in the midwest, all up and down the coast and almost...
2021-03-0139 min
By Podcasters, For PodcastersDaniel King - Snippets of Different Lives LivedDaniel King has really hit on something big with podcasting. Too often we amble through life not really being aware that people around us have deep experience. It's almost like everybody else is an extra in a movie starring Us. But everybody's got a story. While studying abroad, Daniel used to listen to podcasts while traveling to and from his destinations, but when coming back to the States, fell out of the habit. Getting a job at Amazon delivering packages reintroduced the passion he had for listening. A fellow redditor inspired him with a podcast format of simply inviting...
2021-03-0134 min
By Podcasters, For PodcastersJeremy Cline - Ex Nihilo Podcasting and Career TransitionsToday's guest Jeremy Cline got started in podcasting about the same time I did actually, which is pretty cool, late 2019. And it was his first foray into starting a new business. In his words, he went about this backwards because he started a podcast -before- starting a business. But because of that, he's got some really interesting perspective over people who do it the 'right way'. Starting from the ground up, we talk about how he found his first guests, and refined the process of editing and publishing, to make it into an incredibly helpful resource for people today...
2021-03-0132 minElite Marketing Tips PodcastKeith Monaghan - On Finding Your Tribe During the Crucible TimesKeith Monaghan is a solopreneur that helps clients with marketing and research. From marketing campaigns, market research, customer psychology and anything else in the spectrum. Moving to the Bay Area from Los Angeles in the late 90s during the dotcom boom, websites were a big thing. So he jumped in and got his first job in tech. With his background as a great communicator he became the go-to liaison to engineers and management, and became a great person to grow into email marketing. That blend has carried him through to today. The wild journey in between is where character...
2021-03-0129 min
Elite Marketing Tips PodcastPaul Gassett - Go Against the FlowThe first time I got introduced to today's guest I was like: I love this company's name. Yank and Limey, based right here in St. Louis is a full service marketing and ad agency. But they take their work a step further than other agencies. Paul Gassett told me a couple stories of how when they were asked for a design for a new sign, they realized the client needed to do some deep work on the image they had inside their store, before they even thought about getting an awesome sign to draw more people in. He's learned...
2021-03-0133 min
Elite Marketing Tips PodcastCaelan Huntress - Micro Actions, Macro ResultsCaelan Huntress helps entrepreneurs to get their message out into the world. For people with a broken marketing message, he helps translate chaos into consistency. Got his background in designing Wordpress websites, but now he focuses on the strategy of helping people know exactly what actions they need to take to have a succesful business. He shares with me what he's learned over the years, and how we've moved away from volume of content, but now we're focused on the changes that solid SEO brings. We've moved away from who's the most popular, and now we search for who...
2021-03-0125 minElite Marketing Tips PodcastMatt Sodnicar - Staying Small but Staying WarmFellow entrepreneur and podcast host Matt Sodnicar's company started as a hobby. Warm Front makes a variety of chest warming apparel for skiiers and cyclers to keep them just warm enough to enjoy the sport. And as a resident of Colorado, he knows the importance of this. Starting his career off as a software engineer, he realized he really wanted to be in front of people in a sales and marketing capacity. Learning how to craft messages and marketing a product later became a matter of necessity. Today's chat, we talked about how you can make use of being...
2021-02-0132 minElite Marketing Tips PodcastBob Musial - On Fostering Credibility, Trust and ValueEver work with someone who's just kinda... I don't know. They talk a lot, they don't listen, they're always self-focused and overbearing? Annoying. Yeah that's the word. And in a corporate environment, these kind of people can lead to the culture of an entire company going that direction too. Unless you've got a guy like today's guest helping out. Bob Musial is the founder of Street Smart Biz Dev, and on this episode of Elite Marketing Tips we talk about his journey in marketing and how things have changed over the years. Social media of course has had a...
2021-02-0131 minElite Marketing Tips PodcastJenn Donovan - Make Marketing Great AgainLet's face it: there's a lot of boring marketing out there. Sometimes it's just a bunch of buzzword soup. But marketing can actually be fun! And enjoyable! And today's guest helps you figure out how to tap your potential and do just that. Jenn Donovan started off her career in law, but one night over way too much wine, she and a friend decided to start a retail business. A short time later, it was successful enough that it sold. The rest, as they say, is history. She realized she could impact a lot of people by teaching them...
2021-02-0122 minElite Marketing Tips PodcastDustin Miller - PolyInnovator - How to Be Omnipresent on Social MediaToday's guest is Dustin Miller, Polyinnovator, and this is one high energy guy. His excitement is contagious. A big part of what he does with marketing is being everywehre all at the same time on social media. His approach is to systematize everything as much as possible, and to date he's developed a strategy to bang out 107 pieces of repurposed content. LinkedIn, Facebook, Instagram, Pinterest, Videos, PDFs and all kinds of other media. I'm amazed this guy doesn't have a head full of gray hair by now! Dustin's a big mover, fellowe podcast host and tool nerd, and we're...
2021-02-0122 minElite Marketing Tips PodcastRaj Goodman Anand - Influence Marketing Has Been Around ForeverRaj Goodman Anand's 3rd venture is a company called Goodman Lantern, an exclusive content marketing company focused on the B2B and B2C space. After completing an engineering degree in university, he realized he'd gotten into some cool areas combining artificial intelligence with marketing. Back then there wasn't a name for it, but today we know it as MarTech. Today he can look back and realize that things like influence marketing have been around for a long time--centuries, even. And we may be more into influence marketing than any of us think! One key takeaway from today's talk...
2021-02-0120 minElite Marketing Tips PodcastSameer Somal - Controlling Your Image OnlineThe internet is a wild place. When something outside your control ruins your reputation for you personally or for your company, what will you do? WHAT. WILL. YOU. DO? Well get with today's guest, that's what. Sameer Somal is with Blue Ocean Global Tech, and a big part of what they do is digital reputation management. See with so many people focusing on making sure their website looks slick and they have a social media strategy to bang out content, they often forget to get their house in order. The perception of how trustworthy you are is the foundation...
2021-02-0126 minElite Marketing Tips PodcastKathleen Celmins - Throw the Metrics Out the Window!Kathleen Celmins literally started her company AmplifiedNOW in August 2020. In that short time, she's learned a ton about herself and the market at large. The main thing: video is incredibly important for small and large business owners. But once you go that direction, there's an easy trap to fall into. Most marketing agencies look at a bunch of metrics that show whether you're going 'viral'. But her approach? Don't focus on that. At all. Throw all those metrics out the window and focus on a different one: scalability. How easy can you reuse a video or repurpose content into...
2021-02-0124 minElite Marketing Tips PodcastBharat Kanodia - A Half-Million Dollar Lesson in MarketingWow, right off the bat I realized today's guest shoots from the hip and distinguishes himself in a sector that's usually full of posers. Bharat Kanodia is the owner of Veristrat and founder of the What's It Worth YouTube channel. He shared with me how he wasted half a million dollars on ineffective marketing. He decided one day: enough of this crap, I'm doing it different. The result? Posting on YouTube. Instead of creating a bunch of watered down content, he focused on creating high quality videos that speak to particular problems his current and future clients were having...
2021-02-0123 minElite Marketing Tips PodcastSwire Ho - Stuff We All GetGot the chance to talk to Swire Ho today and find out what he's got going on with his company, Garuda Promo. We often think that promotional products are just cheap throwaway items that you get at conferences that last a few days before they're used up. And I mean, there are plenty of products like that out there. But Swire's mission is different: incredibly high quality products for the purpose of helping build deep relationships with people. Each item that you gift a previous, current or future client is something that they should really enjoy, and have a...
2021-02-0117 minElite Marketing Tips PodcastTracy Lamourie - Life's a PitchHold onto your hats, we're gonna learn about PR today. Talking with Tracy Lamourie today about the importance of getting your message out to the right people, at the right time. And it's funny, because a lot of solopreneurs think that they don't have a story anyone wants to hear, but guess what: they're wrong! She shared a story about a young lady who ended up getting quoted in a big publication and it resulted in her business taking off. Tracy's key phrase near the beginning of the show was 'LIfe's a Pitch'. 'With a 'P'' she says, in...
2021-02-0128 minElite Marketing Tips PodcastMonique Idemudia - The Future of Social MediaFlorida local and fellow podcast host Monique Idemudia and I got the chance to talk about her company, Dragon Digital Marketing. Turns out she always wanted to be a marketer when she grew up, and about a year ago she got the chance to take her corporate marketing knowledge and create her own thing. In today's talk, we discuss what the nature of social media is, what works, a bit about authenticity (and how sometimes it might be faked), and what some of the newer trends are as indicated by the new platform Clubhouse. What's the future hold? And...
2021-02-0124 minElite Marketing Tips PodcastJennie Wright - Hurry Up! But Be AuthenticJennie Wright and her partner founded their marketing company in 2012, and with her background in retail she had some things happen that made her realize she had a knack for marketing. The catalyst was a hard conversation that her boss had with her about her performance. But then he decided to take her under his wing and shadow her on her sales and marketing tactics. And she's learned a ton. Fast forward to now, and she's a staunch advocate for building relationships while being mindful that these days, peoples' attention spans are incredibly short. But these aren't opposing goals...
2021-02-0131 min
The Hot Mic @ Arch DevOpsMichael Castiglione - The Cure for Sales CancerToday's guest is Michael Castiglione, Los Angeles native and franchise owner at Sandler Training. In our first conversation I had a few weeks back it was impressive how open he was about sales, and what it truly means to sell with a heart for service. So I asked him if he wanted to be on a podcast and here we are! 2020 has been the year of reslience and sales is one of the best ways to build even more of it. And we have some awesome takeaways for you. Learning to love the word 'no' and treat it as...
2021-02-0130 minElite Marketing Tips PodcastKeshanna Sterling - Try Some Crazy SometimesToday's guest, Keshanna Sterling, got started in marketing pretty recently at around 5 years ago. But during that time, she's learned a ton. We talked about social media and the impact it has on marketing, and how strong it can be for positioning your company. She has not just one, but two killer marketing tips for people just starting out, and ones that have been in the game for awhile. So I guess you could say this episode has a two-for-one deal. If you'd like to reach out to Keshanna, find her on LinkedIn, or email her at ksterling@mdlgroup...
2020-12-0122 minElite Marketing Tips PodcastDorit Sasson - Hey Authors: SEO Isn't That ScaryToday's guest, Dorit Sasson is an accomplished author who was, for lack of a better term, thrust into marketing. After writing her book she realized she needed to have a mechanism to get her book out to the right people at the right time. She then got into digital marketing and SEO, but tuned it to help authors like herself get their book out to the public quickly. The goal has been to help authors be the advocate for themselves that they need to be, in order to help readers believe in them. Otherwise... books just won't be flying...
2020-12-0128 minElite Marketing Tips PodcastScot Safon - Market Mastery and Wielding DataFrom an early age, today's guest realized he had a desire to do marketing. But not just a particular kind. It was more about mastering the craft of marketing. Different companies, different media and wildly different products, Scot Safon has learned marketing at a high level in a way that helps him help ANY company. We talk about how technology has changed the overall look and feel of marketing, and how the ever-elusive Word of Mouth is more attainable now than ever... as long as you can wield today's data properly. What's the Elite Marketing Tip that Scot has...
2020-12-0131 minElite Marketing Tips PodcastGregory Elfrink - Where's Content Fit Into Marketing?Gregory Elfrink's job is to kill entrepreneurs. Well, not actually. More accurately it's to help prep them to sell their businesses. Or buy another one! The company he works at is Empire Flippers, and on today's episode we talk about the importance of content marketing, how it's meant to work all through the funnel, and some slight tweaks to your process can reap enormous benefits. Find out what Gregory's killer tip is in this episode--it's one that I've stolen for myself too. Let's jump into the conversation now.
---
Send in a voice message: https://podcasters.spotify.com/p...
2020-12-0130 minElite Marketing Tips PodcastMark Fletcher - Removing Fear of ExperimentingWhen Mark Fletcher started off in marketing, he realized it was a passion of his but didn't have much of an outlet for it. Great ideas met with zero budget kinda fall flat. But now that he's working with NewULife, he's got all kinds of support. In today's episode, we talked about what flavor of content works best for now, but also about how eliminating fear frees us up to make experimental choices in how we market. Today's elite marketing tip is along those lines. After listening, find Mark Fletcher on LinkedIn, or his company newulife.com. Let's jump...
2020-12-0141 minElite Marketing Tips PodcastJeremi Griggs - Don't Put the Cart Before the HorseJeremi did one of the craziest things starting up a business right in the middle of COVID. April 2020 he went live with The J Benjamin Group, a company focused on using creative thinking to solve tough challenges for other businesses. When many other advertising and marketing agencies focus on tactics, Jeremi brings strategy. His approach? Focus more on the long term. While this might seem obvious, so many people do the opposite. Social media for example--just because you're on the platform doesn't mean you're going to get conversions. Jeremi can be found on LinkedIn or on his site, thejbenjamingroup...
2020-12-0128 minElite Marketing Tips PodcastAndrew Maffettone - Heinz 57 Blend of ExperienceAndrew Maffettone's been marketing for, like, his whole life. As a child he would make up commercials for products around the house, and then later in college got into marketing for the music and hospitality industry. What he's noticed during the pandemic is that e-comerce has had a dramatic uptick. But what he suspects is, it'll still be flying high even after things get back to normal. His general advice for marketers is to make sure not to focus on improving metrics for the sake of improving them, but to focus on the main one: customer satisfaction. However, his...
2020-12-0125 minElite Marketing Tips PodcastChristopher Foust - Just Do The Thing!Today's guest didn't start off in marketing. He originally was a music major in college! But his path took him through some challenges that he realized he was fairly close to knowing how to fix. Running around with a band got him in line with opportunities to get into marketing FOR the band. And the rest, as they say, is history. Chris Foust of Specialty Care in Nashville talks about what he's learned over the years, what's changed in marketing since he started, and about the now tremendous power that marketers have, as it relates to the external and...
2020-12-0129 minElite Marketing Tips PodcastDaniel Ybarra - It's Our Time Down HereTurns out Daniel Ybarra and I are a couple of Goonies. 80s kids will get that reference. We reminisced about what it was like growing up, and how television was the heartbeat of homes in the US. And it's true. We both remember our families sitting around the TV in the living room watching shows and stuff. Throughout his schooling he was always into film making, production and editing. But when he started at Vizio he found that blending his passion with the mission of a company that cares about entertainment was a perfect fit. We talked about how...
2020-12-0121 minElite Marketing Tips PodcastGary Phipps - Keep on Truckin'Today's guest, Gary Phipps technically got his start in marketing back in the military as a recruiter. This was back when the Army started getting into social media and really leveraging it to reach their target audience of folks they could bring into the family. Now that he's a formal marketer in a totally different industry, his learning about the craft has increased dramatically. Working at Tri-National has taught him a lot about how to connect with certain demographics and reach out to them about an exciting career in the trucking industry. Plus, he knows his way around Google...
2020-12-0131 minElite Marketing Tips PodcastMatt Schneiderman - How's Your Content Making People Feel, Fam?Things are really hopping in the Bay Area these days! Matt Schneiderman and I got the chance to talk about what it was like doing content marketing for a tech startup in the area. The challenges he faced go beyond just content marketing itself, or helping tech startups. It's more social. It's long been said that people will never remember what you said, but they'll always remember how you made them feel. So can you content connect with people on an emotional level? Can it resonate with them in a way that will last for weeks, months or even...
2020-12-0127 minElite Marketing Tips PodcastJeremy Boudinet - Do Epic Sh!tToday's guest started off his career by getting a law degree... and he hated it. Then he started up a company writing papers for students... and loved it. Fast forward a bit, and Jeremy Boudinet got his start in marketing by joining a couple friends in their startup to do content marketing and e-books. Eventually, his approach to getting awesome content up got him a job at Nextiva. He's exactly what he wanted to be when he grew up, just it took a little adjusting to get there. He's found that the key to marketing is the willingness to...
2020-12-0126 minElite Marketing Tips PodcastBrandon Gabay - The Squishy Side of MarketingOne thing about marketing for the sports industry is you can find out really quick what works and what doesn't. It's one of the best environments to experiment and see what marketing tactics reap the greatest benefits. Brandon Gabay of The it Crowd Marketing got his start in that sector, and then left to join a top-notch fractional marketing team. What he's found over the years is that connecting on a deep emotional level is what makes the best impact, and his Elite Marketing Tip dovetails nicely with that principle. If you're looking to bring on a marketing team...
2020-12-0124 minElite Marketing Tips PodcastKate Adams - How's Tofu and Bouillon Apply to Marketing? Like This.Got a chance to talk with Kate Adams, Head of Marketing at Burkland Associates. Turns out they have a unique way to approach common financial operations for startups. Rather than hire a team of accountants, CFO and controllers, they offer their services fractionally so their clients can move faster and build great things. Kate's had a lot of experience marketing in the financial sector, and shared a pretty funny story about one of the toughest lessons learned, and how it applied to her future career. It turned into her Elite Marketing Tip. And actually, you get two for one...
2020-12-0127 minElite Marketing Tips PodcastKenny Pordon - How to Win Fans and Influence PeopleTalking with Kenny Pordon today, and got some really great insights about the sports industry. When he got his start in marketing for the NFL it was a temporary position, but once it was wrapped up they gave him a suggestion. 'You should sign up for this junior marketing program over here, you'd be perfect for it!' And wonder of wonders: they were right. This set him on an interesting path that he's enjoying sprinting down every day. Over the years he's learned what it means to make a fan out of someone. And he's learned the importance...
2020-12-0130 minElite Marketing Tips PodcastJon Hinderliter - Content is Dead! Long Live Data!Content! It's all about the content! Are you writing content? Content! Today's guest Jon Hinderliter is kinda tired of hearing that, and so are a lot of other people.
Quite frankly, content isn't king anymore. So many people are chasing the new shiny object without focusing on what's really important: the data. See, the thing is, you can't really monetize metrics. You can't pay your bills with likes and shares.
But data... data is where it's at.
With enough of the right kind of it, you can do some amazing things. Instead of doi...
2020-12-0148 minElite Marketing Tips PodcastAlvaro Sandoval - Beep, Boop, I'm a BotCompanies still seem to focus on generating likes on social media. But does it equate to revenue? Unless you're working with a guy like today's guest, it might not be. Alvaro Sandoval got his start in marketing awhile back, but after some key pivots he's gotten into an interesting and cutting edge area of marketing: chat bots. Writing a robust chat bot is a great way to build rapport with your target audience, and have presence with your people even when you technically can't be there. Plus, it provides a great way for people to opt in or out...
2020-12-0127 minElite Marketing Tips PodcastBruce Kellerman - Staying Cool in MarketingWell it's kinda chilly this time of year, but during the summer months, not so much. Especially here in St. Louis! Got the chance to talk with Bruce Kellerman of Power Breezer about a unique product that they've put together, to help with evaporative cooling on a big scale. Installed at stadiums for the Superbowl, used by the military, and many other applications, it's helping keep folks cool in the hottest environments. We actually talked about the science and psychology behind marketing and selling, and what he wished he knew five years ago. This may be the 'coolest' episode...
2020-12-0130 minElite Marketing Tips PodcastBrenden Kumarasamy - Finding Your Niche by Seeing the White SpaceBrenden Kumarasamy was a featured guest on another of our podcasts a few months back, and he's still killing it today. He started up Master Talk to get content out on YouTube specifically for helping people get better at public speaking. And he's learned a ton of marketing tricks along the way. One of the biggest is: don't waste time on focusing on one channel if it's not working. Branch out. Try a bunch of things. THEN see what's working and focus there. We have a high-energy conversation here where we talk about how to keep yourself relevant for...
2020-12-0130 minElite Marketing Tips PodcastRachel Noall - Think Global, Act LocalDid you know about 76% of people will reach for their phones when they want to look up a business? And 74% of those people visit a business' website within 24 hours of that search? Are you in that percentage? If not you might be missing out. Rachel Noall and I talk about her focus on the Google My Business service, and how it can be used to get local attention quickly. Trusting the algorithm is a great way to build rapport with people close to where you business is physically located, while giving the chance to use storytelling and genuine communication...
2020-12-0132 minElite Marketing Tips PodcastLisa Mothersille - Are You an Influencer?The company Innovative Minds Marketing has only been around for five years but in that short time they've figured out that taking an Agile approach to marketing makes them a distinct choice.
Lisa Mothersille has been with them for part of that journey and has learned that balancing the left-brained hard data work with the right-brained creative work is what makes marketing really work. Among her wisdom in this episode, she talks about the idea of 'planting your seeds'--which seems to fly in the face of today's instant gratification culture.
But also, we talked about th...
2020-12-0120 min