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Showing episodes and shows of
Michael Geneles & Pitchbox
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Link Masters: The Art and Science of Link Building
How to Scale an Ecommerce Brand to $20M with SEO
Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. We also discuss: Google's preference for ecommerce sites over affiliate sites How to build links to ecommerce money/product pages effectively How to create content that journalists naturally link to How to approach personalization in outreach emails Paid links and their long-t...
2025-03-16
59 min
Link Masters: The Art and Science of Link Building
A Blueprint for In-House Link Building Success
Tired of spending $$$ on guest posts? Discover how a small SEO agency took their link building in-house and scaled to building hundreds of links per month at a fraction of the cost they used to pay outside link vendors. In this episode, Ignite SEO's founder Adam Collins reveals his exact playbook: A quality control system that dramatically improved link quality while reducing costs A counterintuitive negotiation strategy that gets site owners to lower their prices A prospecting approach that unlocks a "substantially larger pool" of relevant target sites An exact VA training process that makes scaling possi...
2024-11-28
51 min
Link Masters: The Art and Science of Link Building
How This SEO Agency Built Over 100,000 Links for Clients
100K Links Later: Key Insights from a Digital Investor and SEO Karl Hudson In this episode of Link Masters, SEO veteran and digital investor Karl Hudson shares his remarkable journey. Starting at just 14 years old, Karl scaled multiple businesses in competitive industries like gambling and affiliate marketing, ultimately founding his own successful SEO agency, Searcharoo. His agency has built over 100,000 links for their clients. Karl’s insights are backed by years of hands-on experience and millions invested in digital assets. As a seasoned entrepreneur and investor, he offers real-world advice on link building, SEO, and bus...
2024-10-15
52 min
Link Masters: The Art and Science of Link Building
Maximizing Impact: How to Build High Authority Links with Purpose-Driven SEO Campaigns
The Google Leak confirmed the power of authority links. Want to learn how to use Purpose-Driven campaigns to build relevant links from high-authority organizations? In this episode of Pitchbox Link Masters, we sat down with Dale Bertrand, President of Fire&Spark, to get answers to these key questions: What is Authority-First SEO? How can purpose-driven campaigns boost rankings and build trust with Google? What are the most effective link-building strategies? Why is authentic outreach crucial for purpose-driven SEO? What qualities make a successful link b...
2024-06-14
31 min
Link Masters: The Art and Science of Link Building
How to Build Links with Cats, Comedy and Creative Genius
Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond? In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients. Bibi shares her wildly creative approaches to link building that involve everything from telling stories across multiple emails to blending cats with trucking using Midjourney AI. Her philosophy? Combine empathy with...
2024-04-30
36 min
Link Masters: The Art and Science of Link Building
How to Skyrocket a Client's Traffic from 300K to 10M+ Monthly Visitors
Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building? In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth for his clients. You'll hear first-hand how Amit and his team secure those coveted authoritative links from sources like Ivy League universities and government sites. He opens up about their link building processes, favorite tactics, team structure, hi...
2024-04-01
35 min
Link Masters: The Art and Science of Link Building
How to Scale an SEO Agency From 30 to 140 Clients
Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing? In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients. Listen to the full episode to learn: ✅ How to Foster a Growth-Oriented Team Structure ✅ How to Prioritize Client-Centric Strategies for Retention and Growth ✅ Multifaceted Link Building Strategies for Diverse Clientele ✅ Strategies for Scaling Link Building Efforts ✅ The V...
2024-02-27
40 min
Link Masters: The Art and Science of Link Building
How To Build 1000 Links Per Month with Jason Morris
Ever wondered how to build 1000 links a month?Join Jason Morris, CEO of Profit Engine, in this episode of Link Masters as he unveils the secrets behind his extraordinary success.This episode is more than just a conversation; it's a masterclass in scaling your business.Listen to the full episode to learn: ✅ How Jason went from building 100 to 1000 links a month.✅ The implications of AI in link building and SEO.✅ What makes a link truly valuable?✅ What's the Secret to Highly Effective Guest Post Outreach?…and so much mo...
2024-01-26
40 min
Marketing Speak
199. Doing Outreach at Scale for Links and PR with Michael Geneles
Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening...
2019-08-14
59 min
Search Talk Live
Interview with Pitchbox co-Founders Alex Gopshtein & Michael Geneles
2018-03-02
58 min