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Michael Guberti
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Marketing That Clicks
Cutting through the noise: Innovative strategies to boost brand visibility
Every day, people encounter hundreds, if not thousands, of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise. Black Friday is approaching. Get ready to transform your med spa marketing strategy! Starting this Black Friday, discover the proven strategies that seven-figure medical aesthetics practices use to grow, scale, and thrive. The Marketing Strategies of Med Spa Millionaires online course will equip you wit...
2024-11-23
14 min
Marketing That Clicks
7 ways to grow your business with email marketing
80% of small businesses use email marketing to help with customer retention. Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients. Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, d...
2024-02-02
07 min
Marketing That Clicks
How to run a successful, engaging Instagram giveaway
Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!
2023-12-03
07 min
Marketing That Clicks
13 bookings in 72 hours from a flash sale
A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale: The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment.
2023-11-14
02 min
Marketing That Clicks
Start it, grow it, sell it: a 6-year med spa success story
Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it: Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations. High-quality marketing made the difference: The business was founded in 2015. In 2015 and 2016, the med spa did not have a...
2023-11-10
07 min
Marketing That Clicks
Client success story: Split Rock Aesthetic Institute's annual Patient Appreciation Event
Michael shares his client's success story. Split Rock Aesthetic Institute had a great turnout for their annual Patient Appreciation Event. Discover the metrics and promotional strategies behind the successful event. If you want to enhance your marketing, visit MichaelGuberti.com, fill out the form, and Michael will contact you to see if you and him are a good fit to work together.
2023-10-30
03 min
Marketing That Clicks
Marketing success story in the hair salon industry
Michael shares the numbers behind his client's marketing success story in the hair salon industry. Are you interested in having your digital marketing done-for-you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
2023-10-19
03 min
Breakthrough Success
Social Media Marketing Strategy for Service-Based Businesses with Michael Buzinski (Ep. 709)
Service-based businesses can use social media marketing to tap into a steady stream of clients. You can fill up your pipeline and create an online presence where clients find your work. Michael Buzinski joins us on Breakthrough Success to share how these social media marketing strategies work. Michael is the President of Buzzworthy Media. He helps service-based businesses get clients and boost revenue with digital campaigns. What You Will Learn: How to get social media followers to visit your website The elements of a successful digital campaign How to choose which...
2022-06-29
22 min
Marketing That Clicks
How to achieve success & overcome obstacles with Zylo Marshall
Learn more about Zylo by visiting his Linkedin profile: https://www.linkedin.com/in/zylo-marshall?trk=people-guest_people_search-card
2022-05-20
20 min
Marketing That Clicks
How to live a joyous life with Dr. Enoh Ukpong, author of Joy Comes in the Morning: The Power of Drive, Discipline and Determination.
Readers call her life story & book “such an inspiring story” & an “incredible journey of faith,” & it is! Get Dr. Enoh Ukpong’s book titled Joy Comes in the Morning: The Power of Drive, Discipline and Determination, by visiting the following link: https://www.amazon.com/Joy-Comes-Morning-Discipline-Determination/dp/1735005401/ref=sr_1_1?crid=34SNWV84M2E6C&keywords=Dr.+Enoh+Ukpong&qid=1648511474&sprefix=dr.+enoh+ukpong%2Caps%2C218&sr=8-1
2022-03-29
23 min
Marketing That Clicks
How to transform yourself with Dr. Ellen Albertson, The Midlife Whisperer ™
Learn more about Dr. Ellen Albertson, The Midlife Whisperer ™ by visiting TheMidlifeWhisperer.com. Get Dr. Ellen’s book titled Rock Your Midlife: 7 Steps to Transform Yourself and Make Your Next Chapter Your Best Chapter, by visiting the following link: https://www.amazon.com/Rock-Your-Midlife-Transform-Yourself-ebook/dp/B09KMD4T7L/ref=sr_1_1?keywords=rock+your+midlife+ellen+albertson&qid=1636665281&s=books&sr=1-1 Follow Dr. Ellen on Instagram @the_midlife_whisperer, Ellen Albertson on Linkedin, @DrEllenAlbertson on Facebook, Ellen Albertson on Youtube, @RockYourMidlife on Twitter, & @ellenralbertson on Pinterest.
2022-02-26
21 min
Marketing That Clicks
The story of professional magician Jake Schwartz.
Learn more about Jake Schwartz by visiting JakeofSpades.com. Follow Jake on social media @TheMagicOfJakeSchwartz.
2022-02-15
19 min
Marketing That Clicks
How to achieve success & increase the vibration of your energy with Michele Blood, author of over 80 books, audiobooks, DVDs, music CDs, & TV shows.
Learn more about Michele Blood by visiting https://micheleblood.com/. Get the excellent resources that Michelle mentioned in the episode by visiting mydivinesuccess.com/journals.
2021-12-31
21 min
Marketing That Clicks
How to overcome and persevere through any challenge with Lorna Greyling, author of Kidnapped: A True Story.
Learn more about Lorna Greyling by visiting http://www.lornagreyling.com/. Get Lorna’s book, Kidnapped: A True Story, by visiting the following link. The book describes how 55 rebels kidnapped Lorna’s husband, Nick. Through her faith & perseverance, Lorna heroically handled the situation, which ultimately had a happy ending, thank God. https://www.amazon.com/Kidnapped-True-Story-Lorna-Greyling/dp/B09GQSNY6N/ref=sr_1_1?crid=31P8XGD1QGD2&keywords=lorna+greyling&qid=1640637780&sprefix=lorna+greyling%2Caps%2C105&sr=8-1
2021-12-31
26 min
Marketing That Clicks
How to increase your productivity with Patrick Sanaghan, author of How To be a "Better" Procrastinator: Over 100 strategies to help you Manage your Procrastination Habit.
Learn more about Patrick Sanaghan by visiting https://thesanaghangroup.com/. Get Patrick’s latest book, How To be a "Better" Procrastinator: Over 100 strategies to help you Manage your Procrastination Habit, by visiting the following link: https://www.amazon.com/How-Better-Procrastinator-strategies-Procrastination/dp/1665524987/ref=sr_1_3?keywords=Patrick+Sanaghan&qid=1639766486&sr=8-3 Learn more about Patrick’s other book, Collaborative Leadership in Action: A Field Guide for Creating Meetings that Make a Difference: https://www.amazon.com/Collaborative-Leadership-Action-Creating-Difference/dp/1599962527/ref=sr_1_2?qid=1639766651&refinements=p_27%3APatrick+Sanaghan+Ed.D&s=books&sr=1-2&text=Patrick+Sanaghan+Ed.D
2021-12-17
17 min
Marketing That Clicks
How to reinvent yourself & adapt to change with Cindy Gelormini, author of the children’s book series titled, Robbie's World and His SPECTRUM of Adventures, about a little penguin with Autism.
Learn more about Cindy Gelormini by visiting http://www.thepaintdivanj.com/home.html. Get Cindy’s books by visiting the following links: Robbie's World and His SPECTRUM of Adventures! Book 1: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221847X/ref=sr_1_1?keywords=Cindy+Gelormini&qid=1639339687&sr=8-1 Book 2: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221850X/ref=sr_1_3?keywords=Cindy+Gelormini&qid=1639339687&sr=8-3 Book 3: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/1632219220/ref=sr_1_2?keywords=Cindy+Gelormini&qid=1639339687&sr=8-2
2021-12-12
35 min
Marketing That Clicks
William Silvaneus shares his worldview
Learn more about William Silvaneus by visiting WilliamSilvaneus.com. William’s book is titled “A Certain Mercy.” You can view the book by visiting this link: https://www.amazon.com/gp/product/B07PW3KFRF/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
2021-12-12
27 min
Marketing That Clicks
Embrace self-acceptance to create your most colorful life with Lindy Lewis, author of the book titled “Lindy: Recovering Alpha Female: Inspiring Grace and Self Acceptance in the Mind and Body”
Learn more about Lindy Lewis by visiting LindyLewis.com. Get her book, titled “Lindy: Recovering Alpha Female: Inspiring Grace and Self Acceptance in the Mind and Body” https://www.amazon.com/Lindy-Recovering-Female-Inspiring-Acceptance/dp/1504332725/ref=sr_1_1?keywords=The+Recovering+Alpha+Female&qid=1639264017&sr=8-1
2021-12-12
26 min
Marketing That Clicks
Create a legacy of love with Catherine Turner
Learn more about Catherine Turner by visiting CreateALegacyofLove.com.
2021-12-11
21 min
Marketing That Clicks
Identifying the challenges of living with dementia & learning how to address them with Lisa Skinner, Not All Who Wander Need Be Lost: Stories of Hope for Families Facing Alzheimer's and Dementia
Learn more about Lisa Skinner by visiting LisaSkinnerSpeaks.com. Purchase Lisa’s book titled “Not All Who Wander Need Be Lost: Stories of Hope for Families Facing Alzheimer's and Dementia.” Click here to get the book: https://www.amazon.com/Not-All-Wander-Need-Lost/dp/0996818804/ref=sr_1_2?keywords=lisa+skinner&qid=1639261121&sr=8-2 Visit Lisa’s Facebook page titled “Not All Who Wander Need Be Lost.” Click here to visit the Facebook page: https://www.facebook.com/notallwhowanderneedbelost
2021-12-11
26 min
Marketing That Clicks
How to be happy while dealing with loss, with Emily Thiroux Threatt.
Learn more about Emily Thiroux Threatt by visiting LovingandLivingyourWayThroughGrief.com. Here is the link to purchase Emily’s book titled “Loving and Living Your Way Through Grief: A Comprehensive Guide to Reclaiming and Cultivating Joy and Carrying on in the Face of Loss (A Grief Recovery Handbook)” https://www.amazon.com/Loving-Living-Your-Though-Grief/dp/1642504823/ref=sr_1_1?crid=2BOCJX6MG4O1Q&dchild=1&keywords=emily+thiroux+threatt&qid=1603929939&sprefix=Emily+Thi%2Caps%2C278&sr=8-1
2021-12-11
24 min
Marketing That Clicks
Understanding the new reality in the real estate industry with Darius Ross.
Learn more about Darius Ross by visiting DariusRoss.com.
2021-12-11
33 min
Marketing That Clicks
Discover the most vital skills you need during challenging times, & learn how to develop your intuition with Susan Shumsky.
Learn more about Susan Shumsky by visiting DrSusan.org & DivineTravels.com. Here is Susan’s Facebook page: https://www.facebook.com/pages/category/Author/Susan-Shumsky-75149784044
2021-12-11
27 min
Marketing That Clicks
How to grow your emotional intelligence with Noble Gibbens, an Army veteran & West Point graduate.
Thank you for your service to America, Noble! Learn more about Noble Gibbens by visiting EQGangster.com.
2021-12-11
26 min
Marketing That Clicks
How to stay calm & focused with Rhonda Harris-Choudhry.
Learn more about Rhonda Harris-Choudhry by visiting HealingHennaGoddess.com.
2021-12-11
19 min
Marketing That Clicks
How to achieve success with Rich Redmond, author of the book titled, C.R.A.S.H. Course for Success: 5 Ways to Supercharge Your Personal and Professional Life.
On this #SpotlightSaturday, learn more about Rich Redmond by visiting RichRedmond.com. To learn more about Rich's book, please visit this link: https://www.amazon.com/CRASH-Course-Success-Supercharge-Professional/dp/B07YTCG5DS/ref=sr_1_3?keywords=rich+redmond&qid=1639254566&sr=8-3
2021-12-11
18 min
Marketing That Clicks
How to be resilient in any situation with Dr. Erica Steele.
On this #SpotlightSaturday, learn more about Dr. Erica Steele by visiting her website, holisticfamilypracticeva.com.
2021-12-11
18 min
Marketing That Clicks
Spread joy & kindness this Christmas season with Beth Dessen Duffy, creator of the Christmas Tree of Kindness app.
Learn more about Beth Dessen Duffy by visiting the following links: Website: ChristmasTreeofKindness.com. Christmas Tree of Kindness app ($.99): https://apps.apple.com/ca/app/christmas-tree-kindness-pro/id1132945164 Christmas Tree of Kindness app (free version): https://apps.apple.com/ca/app/christmas-kindness/id1066405049
2021-12-04
21 min
Marketing That Clicks
How to achieve business success with Mustafa Ammar, CEO of the Passion MBA.
Learn more about Mustafa Ammar by visiting the following links: Website: https://thepassionmba.com/ Mustafa’s upcoming book: https://thepassionmba.com/book/
2021-12-04
26 min
Marketing That Clicks
How to help veterans with PTSD, with Margaret Combs, author of the book titled The Journey from Hope to Healing.
Learn more about Margaret Combs by visiting the following links: Website: http://www.vets-ptsd.com Margaret’s book: https://www.amazon.com/Journey-Hope-Healing-M-Combs/dp/1647502896/ref=sr_1_1?keywords=The+Journey+from+Hope+to+Healing&qid=1638638785&sr=8-1
2021-12-04
32 min
Marketing That Clicks
How To Become An Incredible Salesperson With Rob Cornilles
Learn more about Rob Cornilles by visiting the following links: Websites: www.GameFaceInc.com www.thesalesgamechangermasterclass.com LinkedIn: https://www.linkedin.com/in/robcornilles/ Rob's book: https://www.amazon.com/Sales-Game-Changer-Become-Salesperson/dp/B09BGPD8CC/ref=sr_1_2?dchild=1&keywords=the+sales+game+changer&qid=1634054467&sr=8-2
2021-11-14
20 min
Marketing That Clicks
How to Grow Your Food With Marjory Wildcraft
Check out Marjory's book, titled The Grow System: True Health, Wealth, and Happiness Come from the Ground, at this link: https://www.amazon.com/gp/product/B08MSQTTW4/ref=dbs_a_def_rwt_bibl_vppi_i0 Learn more about Marjory by visiting the following links: growhalf.com IG: @the_grow_network Twitter: @thegrownetwork Facebook: facebook.com/growyourowngroceries YouTube: youtube.com/user/BackyardFood
2021-11-14
34 min
Marketing That Clicks
How to Turn Challenging Life Experiences into a Successful Business with Melane Mullings
Cancer survivor, former registered nurse, successful entrepreneur, business management consultant and now author, Melane Mullings chronicles her journey to success in her book 'Lemonade! Squeeze Your Challenging Life Experiences into a Successful Business.' Melane’s miraculous recovery from leukemia at age 17 provided her a deep understanding of the foundations of success, which she extrapolated to her first entrepreneurial venture in the healthcare recruiting space. After choosing a career as an RN then suffering a crushing bout of burnout years into her career, Melane tapped into her Chrisitan faith, discovered her life's purpose and was led on a journey to...
2021-11-12
31 min
Marketing That Clicks
How To Sell Authentically With Deb Brown Maher, author of the book titled Sell Like Jesus.
Great speaking with Deb Brown Maher, president of Deb Brown Sales and author of the book Sell Like Jesus. How can you sell authentically, ethically & happily? That's what Deb discusses in today's episode. Learn more at DebBrownSales.com. Connect with Deb on LinkedIn & Facebook.
2021-10-15
19 min
Marketing That Clicks
Featured Guest: Liz H. Kelly, Goody PR Founder and Author of “8-Second PR”
Liz H Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (“8-Second PR”) and Podcast Host (“8-Second Branding”) with 15+ years of experience promoting authors and brands with a WOW STORY who are making a positive impact. She loves connecting her client's stories to current headlines, and finding a story that moves audiences. As a published author, Kelly had over 500 media interviews (TV, radio, print and syndication) over 5 years for her first book about dating (“Smart Man Hunting”). Her work and books have been featured on CNN, Lifetime, USA TODAY, The Chicago Tribune, Thrive Global, KTLA, KNBC News, KABC News, B...
2021-10-08
13 min
Marketing That Clicks
Featured Guest: Armineh Keshishian
Learn more about Armineh Keshishian at https://wealthandwellnessglobal.com/.
2021-08-23
24 min
The Blackwell Podcasts
Marketing That Clicks w/ Michael Guberti
Michael Guberti is a Social Media Strategist & founder of Smart Business People Services (SmartBizPeople.com), a full-service digital marketing agency empowering orthodontists, medical aestheticians, plastic surgeons, architects, insurance providers & other industries. He is the winner of The Best Marketing Campaign of the Year Award & Rule Breaker Award for teaching entrepreneurship at an accredited business university before ever enrolling in a college. He has spoken at Microsoft, the annual ECA Fitness Conference, the Westchester Youth Summit & been featured on television shows including Verizon FiOS News. He is the regular social media columnist for the Westchester & Fairfield County Business Journal.With his...
2021-07-15
26 min
Marketing That Clicks
A Conversation about the Climate with Dr. George Erickson
Dr. George Erickson provides his perspective regarding the current state of the climate. His website is http://tundracub.com/ & you can view a list of his books here: http://tundracub.com/htmls/thebooks.html.
2021-06-25
26 min
Marketing That Clicks
Amazon Bestselling Author David Chotka
Dr. David Chotka, the Chair of Alliance Pray (Christian & Missionary Alliance Canada) is a published author, conference speaker, and prayer mobilizer. David has led seminars and conferences both nationally and internationally, including teaching Christians how to pray for healing, hearing God's voice, discernment, and spiritual gifts of the Holy Spirit. David is the Founder of Spirit Equip Ministries that teaches Christians how to grow deeper in their prayer lives. He lives in Ontario, Canada, is married to Elizabeth, has two adult children & plays the piano for fun. You can access more teachings at SpiritEquip.com.
2021-06-25
20 min
Marketing That Clicks
From Orphan to Millionaire: Ce’Aira Brown & Andre Henry
Great speaking with you, Ce’Aira and Andre! Wishing you both continued success. Learn more about the Power Couple at OrphanToMillionaire.com.
2021-06-25
23 min
Marketing That Clicks
Featured Guest: Tim Shurr, Leadership Strategist, Sales Strategist, Unconscious Beliefs Specialist. Author of One Belief Away! How To Upgrade Your Unconscious Mind For Prosperity & Inner Peace.
Great speaking with you, Tim! Tim Shurr is a Leadership Strategist, Sales Strategist, Unconscious Beliefs Specialist, & author of One Belief Away! How To Upgrade Your Unconscious Mind For Prosperity & Inner Peace. Learn more at TimShurr.com & PowerMindsetProgram.com.
2021-04-17
29 min
Marketing That Clicks
Featured Guest: Melanie Lentz, Former Secret Service Agent. Author of Agent Innocent: How The Secret Service Changed My Life.
You are an excellent guest, Melanie! Thank you for your service to America! 🇺🇸 Melanie Lentz is the author of Agent Innocent: How the Secret Service Changed My Life, & the upcoming workbook titled Advance Work: A Personal Protection Assignment, available for pre-order on Amazon. Learn more at MelanieLentz.com.
2021-03-06
25 min
Marketing That Clicks
Featured Guest: Christy Whitman, Transformational Leader, Celebrity Coach and Law of Attraction Expert
About Christy Whitman International Inc. Christy Whitman is a Transformational Leader, Celebrity Coach and Law of Attraction expert, as well as the two time New York Times bestselling author of The Art of Having It All and Taming Your Alpha Bitch. She is also the author of the international bestseller Quantum Success. Her forthcoming book The Desire Factor will be released April 21, 2021. Christy has appeared on the news, The Today Show, The Morning Show, Ted X, and The Hallmark Channel and her work has been featured in the media in various publications. She’s been featured in Goalcast, People Magazine, Seven...
2021-02-06
26 min
Marketing That Clicks
Featured Guest: Shelby Wagner
Shelby Wagner is a professional who cares. She has taught thousands of children to sing and hundreds to play the piano. She has directed and /or accompanied countless church choirs of all ages in a variety of worship services and special seasonal concert programs. Shelby currently plays four-hand, one keyboard duets with a fellow music teacher at community events, assisted living facilities and nursing homes. Never one for “letting the grass grow under her feet,” she has a new career at 78 as author, public speaker and marketer for her books. Her book is titled "Learning To Dance In The Rain – Deal...
2021-01-22
26 min
Marketing That Clicks
Featured Guest: Linda Mac Dougall
Linda helps people suffering with the pain and restrictions of arthritis to regain mobility and limit their pain so that they may enjoy their life again. Her email is at the bottom of this page for inquiries about joining her coaching program. There will be an application process for this very customized and deep dive into the individual's arthritic problems. Not everyone is suited for this kind of approach. She has an M.A. in Counseling Psychology and has spent many years working with the developmentally disabled as direct care on up to being an...
2021-01-20
24 min
Marketing That Clicks
Featured Guest: Dashama, Happiness Guru
Great speaking with you, Dashama! Wishing you continued success! Background Information: Since 2005 Dashama has produced hundreds of videos, multiple best selling online courses, 32 instructional DVDs, written 2 published books and 4 ebooks, lead international retreats, teacher trainings and events serving the growing demand for her high quality educational material in the meditation, yoga, health & wellness market segment known as LOHAS (Lifestyle of Health and Sustainability). Her productions have distribution globally through Target, Walmart, Best Buy, Barnes & Noble, Amazon, ATT Uverse, Broadband TV, Marriott Hotels, Shangri-la Resorts, Roku, Apple TV, Daily Yoga app + more with a total r...
2021-01-09
32 min
Marketing That Clicks
Featured Guest: Bill Westrom, Co-Founder of Truth In Equity, & Credit Line Banking
This is the first interview in which Bill Westrom mentions his new Credit Line Banking Primer, an introductory resource to help you master your finances. Email Bill at Bill@TruthInEquity.com to request the primer for free! Background Information: Bill Westrom and David Welles started Truth In Equity out of the kitchen of their homes on September 8th, 2006. David met Bill while working as a Mortgage Broker for Cannon Mortgage. Bill was working as an AE (Account Executive) for MacQuarie Mortgage USA. He was selling MacQuaries Asset Manager (aka Money Merge...
2020-12-14
20 min
Marketing That Clicks
Featured Guest: Te'Andra Herbin
Learn what Te'Andra calls the 3 invisible scars created by people not understanding scoliosis. Learn more at bulliedwithscoliosis.com & visit her Facebook page titled Living With Scoliosis.
2020-11-29
17 min
Marketing That Clicks
Interview Guest: John Smith, CPA turned Ethics & Integrity Speaker, Author of the book Embracing The Abyss. Learn more at EmbracingTheAbyss.com.
John Smith received a Presidential Pardon. Learn why, & discover John story’s in this interview. His book, Embracing The Abyss, is available on Amazon here: https://www.amazon.com/Embracing-Abyss-Unknow…/…/ref=sr_1_2… Searching For Integrity is John’s Internet Radio Podcast on Tuesdays and Thursdays at http://amfm247podcast.info. Learn more at
2020-11-28
22 min
Marketing That Clicks
Featured Guest: Author, Speaker & Counselor Randy Rolfe
Randy Rolfe is an internationally known author, speaker, counselor, and media personality. Known especially for her sound advice on parenting and healthy lifestyle, she delights in bringing out the best in people, for their relationships, health, and spiritual being. She has a uniquely diverse set of accomplishments, first and foremost as wife, mother, grandmother, and daughter, and then as family therapist, nutrition educator, lawyer, theologian, world traveler, and mentor to home-based entrepreneurs. Because of this diverse background and her passion for making the world a better place, she has a rare ability to cut through the noise in a...
2020-11-19
23 min
Breakthrough Success
E591: Persevere Through Any Challenge With Michael Hingson
Despite being blind since birth, Michael Hingson biked, worked out advanced math problems in his head, and worked at several high tech companies for over 30 years. Our guest’s life, like many of ours, changed on September 11th. He was on the 78th floor of Tower One during the attack and managed to escape with the help of his guide dog moments before the tower collapsed. He went on to serve at multiple nonprofit organizations aimed at training guide dogs and helping blind students live out their dreams. His book Thunder Dog captures his journey and has sold over 2.5 mi...
2020-11-11
34 min
Marketing That Clicks
10 Ways To Reach More People With Google My Business
To enhance your Google My Business account, you can: 1. Verify that you own your business Google does not immediately know that you own your business. Claim it before someone else does. 2. Update your hours when they change during different parts of the year The last thing you want is a customer coming to your office at 6:30 p.m. when you close at 5 p.m. 3. Post to your Google My Business account Did you know you can post to your Google My Business account? Many people think of posting to Instagram...
2020-10-25
07 min
Marketing That Clicks
Client Success Story
It’s been reported that 97,966 businesses have permanently closed this year. How then, in a year when thousands of businesses have permanently closed, can you manage to have your best year ever? You can implement digital marketing success strategies that have helped my clients pull off tremendous comebacks. For example, a medical aesthetics practice had to close temporarily for 64 days, a little over two months, due to the shutdown. Since reopening, they have been doing great. They have had great months in September & October so far. Discover the 5 step digital marketing bl...
2020-10-18
08 min
Marketing That Clicks
7 Winning Offers & 1 Crucial Sentence To Include In Every Offer You Promote
Prime Day, Thanksgiving, Black Friday, Cyber Monday, the holidays & other occasions give you the opportunity to make an offer to your customers. Examples of offers include: A limited-time discount A birthday-related promotion ...among others. Discover some offers I’ve used for my clients & identify the critical sentence you need to add to each offer you create.
2020-10-11
06 min
Marketing That Clicks
8 Elements of an Effective Gift Card Strategy
If you have a gift card program, your customers can use them as a gift to their friends & family members or treat themselves with a gift card. With the holidays approaching, gift cards are a useful way to potentially introduce you to more people & generate sales. Recently set up a gift card program for a new client. She emailed me saying, “Good news. Sold my first gift certificate. Let’s place it at the top of the website. Thanks.” Discover the 8 elements of an effective gift card strategy just in time for the holida...
2020-10-03
05 min
Marketing That Clicks
Digital Marketing Disasters & Their Eventual Happy Endings
If you're looking for or working with a social media person, here are some important items to keep in mind: - Make sure you own your website - Identify what happens when a potential customer fills out a form on your website - Who receives the potential customer's contact information? ...& other critical items that, if managed poorly, create a digital marketing disaster. Here's one example I've seen: a website company creates your website. Then set up the forms on the website to send the leads' information to a staff member. T...
2020-09-26
10 min
A Quicker Path To Financial Indepdence
DTJ57: How To Travel Everywhere On Your Bucket List With Michael Ferguson
Michael Ferguson is a life-long traveler who loves to explore and experience diverse cultures and destinations. He travels both for work and for pleasure and has traveled extensively around North America and EuropeHere are the key links from the episodeGet your copy of Leave Me Alone, I'm On VacationTravel Your Way TodayGoogle Art & CultureMarc's Links5 Day Podcast Launch Mini CourseContent Marketing Plaza -- SAVE $100 with the coupon code GROWSchedule a free strategy call
2020-08-27
17 min
Marketing That Clicks
3 Ways To Reach More People With Reels, Instagram’s Answer To TikTok
Many believe that Reels is Instagram’s answer to TikTok. India banned TikTok earlier this summer, & then Instagram released Reels in India a few days later. America is experiencing a similar situation. The United States government is putting pressure on TikTok to sell ownership of its company to an American company. If TikTok does not sell, the United States government has stated it will ban TikTok. The Washington Post lists India, the United States, Australia, the European Union, Japan, Turkey, Indonesia & Pakistan as countries that are either suspicious of, are actively investigating or have already banned TikTok. Fa...
2020-08-10
06 min
Breakthrough Success
E506: How To Establish Yourself As A Professional Photographer With Michael Grecco
Michael Grecco is an extensive award-winning Celebrity Photographer and Creative Director with a photography career spanning over 30 years, with studios in both Los Angeles, CA and New York City, NY. He is a corporate photographer to Fortune 500 CEO’s. He began teaching his process to photographers all over the world. Here are the key links from the episode: Michael's site Marc's Links 5 Day Podcast Launch Mini Course Build A Mega Brand With The Power Of Content Marketing Schedule a free strategy call
2020-06-08
23 min
Marketing That Clicks
Client Case Study: How To Get More Positive Google Reviews In 14 Months Than The Previous 3 Years & 7 Months
Discover how my client received 41 positive Google Reviews in 14 months after they had received 13 reviews in the previous 3 years, 7 months & 5 days.
2020-05-30
05 min
Marketing That Clicks
Featured Guest: Kelly Tan Peterson, #1 Asia Keto Influencer
Learn about Kelly at CookingInspiredByLove.com! Here is the link to her English LCHF (Low-carbohydrate diet) Keto support group: https://www.facebook.com/groups/eatliveandlovelowcarb 低碳高脂生酮组: https://www.facebook.com/groups/KetoEast Here is her Instagram account @kelpeterson You can tweet her @kellytpeterson You can find her book at: https://www.amazon.com/author/kellypeterson
2020-04-25
21 min
Marketing That Clicks
Featured Guest: Linh Le | Marketing That Clicks Podcast | Hosted By Michael Guberti
About Linh Le In Her Words: "I’ve been creating organic, vegan, and cruelty-free beauty products for many years. I love making small batches of high-quality cosmetics, and I wanted my students and clients to experience the same rewards. However, after recognizing how much technology and knowledge was needed, I wanted to find a way to simplify and streamline the process. After much research, I am pleased to offer you the Cosmetixer®, a revolutionary machine that has all the functions necessary to make your own skincare and makeup products in a quick and easy way."...
2020-03-27
36 min
Marketing That Clicks
Featured Guest: Rob Shickel, 15+ year veteran/survivor of rare & aggressive cancer
Since 2004 against his cancer he has had direct combat experience across several treatment regimens, including: Numerous misdiagnosis Clinical trials, FDA-approved and ad-hoc Chemos and biologic treatments Radiation, surgeries and 'Watch & See' He now advises cancer patients worldwide over the internet. He founded My Chronic Cancer LLC as an internet platform for cancer patients. He has authored and published two (true-fiction) books on surviving cancer - on Amazon - that includes the My Chronic Cancer Advocacy™ for cancer survival. Currently he is heading development of a novel AI cloud-based cancer software system. From 1992 to 2016 he specialized in enterprise life sciences so...
2020-03-12
25 min
Marketing That Clicks
Featured Guest: Veronica Vargas
After many years of going through the motions and generally living life the way society expected her to, Veronica Vargas found herself working a marketing job in commercial aviation. Unfulfilled, she decided to create a life that was more connected, creative, and in touch with her truth. “I asked myself, what gives me joy?” she says. “I always loved writing, doodling, and creating and so what came naturally to me as the best thing to do was to start making greeting cards.” And Shaboo Prints was born. Learn more at ShabooPrints.com!
2020-01-25
32 min
Marketing That Clicks
Leverage The Super Bowl & Valentine's Day In Your Marketing
You can leverage upcoming events like Super Bowl LIV & Valentine’s Day to market your business. Be it with a Facebook contest, Instagram giveaway, or gift card special, you can center promotions around winner-take-all football game & Valentine’s Day. Here’s how to do just that.
2020-01-23
08 min
Marketing That Clicks
Featured Guest: Dr. David Hanscom | Marketing That Clicks Podcast | Hosted By Michael Guberti
Dr. David Hanscom is an orthopedic complex spinal deformity surgeon who was based in Seattle, WA. He quit his surgical practice in 2018 of over 32 years to focus on teaching people how to break the grip of chronic mental and physical pain. His mission is to re-introduce true healing into medicine. He feels that doctors should be given the time to listen and understand their patients. Difficult life situations surrounding their medical problems have a tremendous impact on care and outcomes. He was part of the movement that began in the 1980’s that espoused that persistent low back pain (LBP) wa...
2020-01-19
28 min
Marketing That Clicks
Featured Guest: Dr. Nathalie Fiset
Dr. Fiset retired after 25 years of medical practice. She is still doing medical missions. She is the proud mother of four and the author of The Reading Glasses Lie and the creator of Dr. C Better’s eye drops for vision after the age of forty.
2020-01-18
36 min
Marketing That Clicks
5 Ways To Leverage The Future Of Digital Marketing
Here's how to leverage the future of digital marketing.
2019-10-29
01 min
Marketing That Clicks
3 Social Media Pitfalls To Avoid
We often discuss what you should do on social media. Here's what not to do.
2019-10-22
01 min
Marketing That Clicks
How To Reach More People With Google My Business & Google Ads
According to the Google Economic Impact Report, “businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.” According to Wordstream, “the average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns.” In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service. For example, if someone searches for a phrase like “massage Westchester County NY” (a phrase that gets searched between 100 and 1,000 times per month), you can reasonably assume that the person intends to engage with a massage busin...
2019-10-08
05 min
Marketing That Clicks
4 Steps To An Engaging Instagram Giveaway
This strategy is an excellent way to introduce new people to your business and spotlight the person who wins your giveaway. To enter into a random drawing to win a prize, you can ask users to like a post of yours, tag their friends and follow you on Instagram. For the people who perform those actions, randomly pick one to win your prize. If you’re holding a book launch, you can give away a signed copy of your new book. If you’re looking to move an item out of inventory, you can have it serve as the ince...
2019-10-01
04 min
The Millionaire's Lawyer - JP McAvoy
Michael Guberti - Social Media Empire
In this episode JP and Michael discuss: *How to get your name out there *Free promotion *Using social media to your advantage Connect with Michael Guberti: Twitter: https://twitter.com/michaelguberti?lang=en Facebook: https://www.facebook.com/michaelguberti18/ Website: https://michaelguberti.com/ Instagram: https://www.instagram.com/michaelguberti/ Not-For-Profit: GubertiGivingInc.com Connect with JP: Twitter: https://twitter.com/jp_mcavoy Facebook: https://www.facebook.com/ConductLaw/?ref=bookmarks Website: www.jpmcavoy.com Show: The Millionaire's Lawyer LinkedIn: https://www.linkedin...
2019-08-21
42 min
Marketing That Clicks
3 Ways To Grow Your Business With Facebook Messenger
1.3 billion people use Facebook Messenger to send 8 billion messages to businesses every month. Yet, only 31% of businesses use Facebook Messenger. Use these three strategies to engage your customers with Facebook Messenger.
2019-07-19
07 min
Marketing That Clicks
Michael Interviews Guest Gerald J Leonard Who Discusses How To Build A Great Culture & How He Markets His Consulting Agency
Great interviewing Gerald J Leonard, President & CEO of Principles of Execution, LLC on the Marketing That Clicks podcast! Gerald J. Leonard PMP, PfMP, is the author of "Culture Is The Bass: 7 Principles for Developing A Culture That Works," and is the President and CEO of Principles of Execution, a Certified Minority Business Enterprise, Strategic Project Portfolio Management and Culture Change consulting practice with over 20+ years’ experience working with large Federal and State Governments and Multi-National Corporations. Gerald provides an insightful and unique way of combining his experience and expertise as a professional bassist and a certified Portfolio Mana...
2019-07-11
13 min
Marketing That Clicks
4 Ways To Grow Your Business With QR Codes
Whether you’re checking in at a hotel, attending a conference or setting up your business’ payment software, QR Codes are a useful way to engage people. Looking forward to seeing you use QR Codes to grow your business.
2019-06-22
04 min
Marketing That Clicks
Puja Thomson Discusses Her Life's Message & New Book, Track Your Truth
About Puja Thomson: Puja Thomson of Roots & Wings is dedicated to helping you through life's transitions. She offers heartfelt ceremonies, according to your wishes, wellness services (counseling, consultations), presentations & workshops and resources. She honors the interconnection of mind, emotions, body, and spirit. For more information, visit her website: RootsNWings.com
2019-06-22
15 min
Freestyle-Your-Life Podcast
EP019 - How to leverage visibility on Social Media with Michael Guberti
Michael Guberti is a Social Media Strategist & founder of a full-service digital marketing agency. He is revealing the latest tips on how to leverage visibility on Social Media and is the winner of The Best Marketing Campaign of the Year Award & Rule Breaker Award for teaching entrepreneurship at an accredited business university before ever enrolling in a college.
2019-06-12
1h 03
Marketing That Clicks
3 Strategies To Leverage Spring In Your Marketing Campaigns
Hope you’re enjoying spring! Coming out of the winter season, many people look forward to spring & warmer weather. Now is the perfect time to leverage spring in your marketing campaigns. If you want to keep your promotions timely & up-to-date with the spring season, this podcast episode is for you. You’ll discover three types of marketing campaigns that can help you leverage the spring season, specifically: Sending a goodwill Facebook Messenger broadcast or email to your subscribers Promoting a discount or two-for-one special Using la...
2019-04-05
02 min
Marketing That Clicks
3 Ways To Repurpose Your Content
In this episode, we'll discuss 3 ways to create more content in less time!
2019-04-04
02 min
Marketing That Clicks
How To Get Positive Reviews On Google & Facebook
Reviews can be a powerful marketing tool for businesses as 88% of consumers trust online reviews as much as personal recommendations. The ability to generate real, positive reviews on a consistent basis can differentiate a business from its competitors. On average, a one-star increase in reviews leads to a 5% - 9% increase in revenue for the business. The strategy that a business uses to encourage customers to leave reviews should be compliant with the review platforms’ policies.
2019-04-03
01 min
Marketing That Clicks
How To Address Yelp As A Reviews Platform In A Compliant Manner
In this episode, you'll discover how to address Yelp as a reviews platform in a compliant manner.
2019-04-01
02 min
Marketing That Clicks
3 Ways To Get More Real, Positive Reviews For Your Business
In this episode, you'll discover three ways to increase your chances of getting more real, positive reviews.
2019-03-29
03 min
Marketing That Clicks
3 Ways To Leverage Your Speaking Engagements
Here are three strategies to help you make the most of your speaking engagements: 1. Build anticipation for the speaking engagement by posting about the event in advance 2. Share the video of your speaking engagement on social media 3. Collect potential testimonials from event attendees or organizers
2019-03-28
02 min
Marketing That Clicks
Your YouTube Channel Setup Success Checklist
YouTube has 1.3 billion users. Every 24 hours, those users watch nearly five billion videos. 300 hours of video content are uploaded to the platform every 60 seconds. The video search engine is the second most popular website in the world. The most popular website in the world, Google, owns YouTube. Many Fortune 500 companies market themselves through the video platform. With 1.1 million YouTube Channel subscribers, Sephora publishes how-to beauty tutorials and spotlights its new products. The company gets their community to spend time watching their videos & monetizes their channel by putting links to buy their beauty products in the video description & at certain...
2019-03-27
09 min
Marketing That Clicks
3 Ways To Spring Clean Your Instagram Account
Time for some digital spring cleaning! Here are three strategies to spring clean your Instagram account: 1. Check your Instagram Direct Messages 2. Evaluate your business account's Action Buttons 3. Freshen up your Instagram Ads if they are seasonal
2019-03-26
03 min
Marketing That Clicks
6 Strategies To Reach More People On Instagram
Instagram users “like” 4.2 billion posts every 24 hours. One billion people use Instagram with 500 million of them using the platform on a daily basis. Businesses can benefit from posting compelling content on Instagram, considering that 72 percent of its users have bought a product that they saw on the platform. If you’re looking to reach more potential customers, you can benefit from adding this outlet into your digital marketing plan. Here are six strategies to reach more people on Instagram: UTILIZE A LIVE VIDEO REGULARLYLike many social networks, Instagram rewards the users who perform live videos with greater reach...
2019-03-25
05 min
Marketing That Clicks
How To Grow Your Business With Facebook Groups
A client of mine recently asked: “Hi Michael, we have cultivated a Facebook group. It’s a lot of time, we do a weekly Facebook Live and we’re not sure if it’s worth it. Do you have a way to gauge the traffic, or can we make it something that’s going to drive students to our school? Or are ads and other things better?” This client wants to increase registrations for her online school. Let’s discuss the amount of time necessary to build an engaged community and how to grow your business with Facebook groups...
2019-03-24
07 min
Marketing That Clicks
Four Ways To Reach More Potential Customers With Facebook
Facebook has over 2 billion monthly active users and 1 billion daily active users. Their family of apps includes Facebook, Instagram, Messenger and WhatsApp. You can advertise on these platforms to reach practically anyone. You can view real-time statistics regarding your campaign’s reach, engagement, performance and other metrics, helping you connect the dots to see which ads created certain actions. For example, you can see which specific ad brings in the most leads for your business. From there, you can make data-driven decisions based on what your audience is responding to. You can also leverage the organic, nonpaid aspect of Fac...
2019-03-23
04 min
Marketing That Clicks
Optimize Your Email Marketing & Avoid Web Hosting Scams
In this episode, we'll discuss how to optimize your email marketing & avoid web hosting scams.
2019-03-22
03 min
Marketing That Clicks
2 Ways To Save Time On Social Media, Especially Instagram
Link your other social networks to Instagram & use the 60 Second Story Strategy.
2019-03-21
02 min
Marketing That Clicks
4 Ways To Leverage Live Video
Across Facebook, Instagram, Twitter & YouTube, you can use live video to reach more people & demonstrate your expertise. Here are four strategies to do just that.
2019-03-19
04 min
Marketing That Clicks
3 Ways To Grow Your Business With Facebook, Instagram & Messenger Ads
Discover three ways to grow your business with Facebook, Instagram & Messenger Ads!
2019-03-18
02 min
Marketing That Clicks
Welcome To The Podcast: Marketing That Clicks!
You can learn strategies to reach more people across social, search, voice, virtual reality, augmented reality, text & email marketing platforms in the Marketing That Clicks podcast. Looking forward to empowering you with the strategies!
2019-03-17
00 min
Breakthrough Success
E308: Creating Powerful Presentations That Bolster Your Stage Presence With Michael Baldwin
Michael Baldwin is an accomplished leader in the communications industry with more than 25 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns. He has developed an entirely original way of enabling people to put the focus of a presentation back where it belongs - on the presenter. Quotes To Remember: "What do you want to convince your audience of?" "Most slide decks are not doing the presenters any favors." "It always starts with what the crystal clear objective is." "Animations tend to...
2019-02-11
22 min
Breakthrough Success
E290: Slay Self-Doubt And Develop An Abundant Mindset With Michael O'Brien
Michael O'Brien is a sales and marketing executive business coach who helps leaders slay their internal feelings of worry and doubt so they can achieve complete success for themselves and their teams. He helps other business executives and entrepreneurs realize their potential by changing the conversations they have with others and themselves. His bestselling memoir, Shift: Creating Better Tomorrows shares his journey of going from a human doer to a human being. Quotes To Remember: "All of our events are neutral until we label them." "We are not defined by the events in our li...
2018-12-31
43 min
Breakthrough Success
E273: Crafting Effective Sales Copy With Michael Giannulis
Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain... and he loves helping others do the same. And now he’s here on the Breakthrough Success Podcast. Quotes To Remember: ...
2018-11-21
46 min
Breakthrough Success
E240: Avoiding Distractions In A World Of Shiny Objects With Michael Montague
Michael Montague is the #1 Amazon bestselling author of the book Shiny Object Mastery. His mission is help people transition from the Information Age into the Age of Purpose. He shows people the key to unlocking the door to high productivity excellence by aligning their purposes within life and business Quotes To Remember: “Many people think that public speaking is our number 1 fear but researches show that the fear of stepping into and embracing our own superpowers actually ranks even higher on the fear scale.” “Take a step out of your distraction. Pull y...
2018-09-06
25 min
Breakthrough Success
E236: The Customer-Centric Model That Drives HubSpot’s Growth With Michael Redbord
As the General Manager of the Service Hub at HubSpot, Michael Redbord helps helps scale the support and success teams of many businesses ranging from startups to a publicly traded SaaS juggernaut. He turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpot’s greatest engines of growth. He is a noted writer, speaker, and leader who is joins us today to help us re-envision what success looks like for your business. Quotes To Remember: “If you don’t make your customers successful, you are not able...
2018-08-31
28 min
Breakthrough Success
E95: Thriving As An Unemployable Solopreneur With Michael O’Neal
Michael O’Neal is the host of the Solopreneur Hour Podcast which takes us on deep dive interviews of some of your favorite entrepreneurs and influencers three times a week. The mission behind Michael’s podcast is to provide you with actionable steps and actions to help you with your venturing and inspire listeners to take massive action. Quotes To Remember: “When we understand the choices that successful people make, we understand the game.” “Entertainment is always number one in front of value or data.” “If my audience are entertained, th...
2018-02-15
32 min
Breakthrough Success
E72: The 5-Figure Close Method That Lands $10K-$25K Clients With Michael Marcial
After several bumps in the road and a life changing event, Michael Marcial decided that enough was enough. He quickly turned things around and made $5,000 in one week. He now teaches others how to create their own training courses and monetize them. He encourages his students to view monetization as part of the journey as opposed to an end-goal Quotes To Remember: “When we create anything, it usually serves a purpose for our former self.” “The learners are earners.” “I get consumed by content.” “If you want to lead people...
2018-01-15
43 min