Michael LaFido - Podcast Details

Shows

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhy 71% of Realtors Sold Zero Homes Last Year—And How to Avoid Being One of Them!In this episode, Michael LaFido dives deep into the alarming statistics released by the National Association of REALTORS® and explains why 71% of REALTORS® sold zero homes last year. He emphasizes the importance of educating consumers about choosing an active, successful agent over one who's not doing any transactions, shedding light on the broader implications for home sellers and buyers alike. Michael discusses key strategies for maximizing exposure, marketing, and negotiating better deals for sellers, highlighting the significant differences between agents who invest in themselves and those who do not. He shares practical advice on effectively communicating these po...2025-01-3105 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhat’s Working Now: Elevating Your Luxury Real Estate Game with Tiffany LaRoseIn this episode, Tiffany LaRose and I have an in-depth conversation about what's working now, from the importance of genuine relationships to breaking into the competitive luxury market, and we share invaluable insights that are sure to elevate your real estate game. Tiffany, the owner of the LaRose Kayla Group in Houston, Texas, impressed me with her approach to luxury sales, emphasizing the power of investing in relationships and authenticity. Her first-ever luxury sale, a $2.5 million property, originated from a lead on Instagram, underscoring the impact of organic, genuine connections. From mastering sleek and elegant marke...2024-06-1337 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketSuccess in The Luxury Market: Essential Lessons from Top AgentsAre you curious about the secrets behind the success of top luxury agents in real estate? Wondering how they achieved their remarkable feats? If you're eager to uncover the key to their success, then you have to watch this insightful video. Discover the strategies, tactics, and mindset that set these agents apart and brought them to the top of the luxury market. Don't miss out on the opportunity to learn from the best! Learn more about Michael's book: Website: https://secretsoftopluxuryagents.com/ Amazon: https://tinyurl.com/4a3vbykj Connect with Michael LaFido: Y...2024-06-0602 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketAnnouncing the Secrets of Top Luxury Agents Book!We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job. In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer...2024-05-3034 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin FoxIs there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered. We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about thes...2024-03-2838 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketReal-Life Success Stories: How Case Studies Transform Real EstateAre you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have transformed their businesses by sharing real-life success stories. Tune in now and unlock the key to real estate success! Michael LaFido - Marketing Luxury Group (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2023-08-1702 min

Luxury Listing Specialist - Dominate High End Listings In Any Market250th Episode: Reflecting on 250 Incredible JourneysHurray! We’re on episode 250! We’ve come a long way. The truth is, we wouldn’t have made it this far without your support. Thank you for taking the journey with us. What’s your favorite episode? Which episode made you feel supercharged, like you could conquer luxury real estate in a snap of a finger? Better yet, which episode energized you enough to go after more luxury real estate opportunities? In this episode, I share some of my favorite episodes. I’ve hosted many amazing guests who shared golden nuggets that we can all borrow to b...2023-07-1420 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketUnderstanding the Three Class Action Suits with James DwigginsAre you curious about the ongoing lawsuits between the Department of Justice and the National Association of Realtors? James Dwiggins joins me on the show to fill us in on the lawsuits. I got the opportunity to hear him speak at the T-3 Summit in Naples, FL, and I found him to be an amazing speaker and well-informed on these class action lawsuits. He's the CEO of Next Home Inc. and hosts the "Real Estate Insiders Unfiltered" podcast. According to James, all three cases are similar. The general premise is that they are alleging that...2023-06-2933 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBest Follow-Up Practices with Andrew Dorn and Greg HolthausHow often do you follow up with past clients or prospects? One of our biggest shortcomings is giving up before following up. I’ve got Greg Holthaus and Andrew Dorn joining me. We’ll talk about the secret power of following up. Greg Holthaus is a Tom Ferry coach and currently owns and operates two brokerages. He also owns a property management firm with commercial and multifamily portfolios with over 450 units in Illinois. Greg is an avid user of Follow-Up Boss and Ylopo. He expanded his career and joined the Tom Ferry coaching network, where he has exce...2023-06-0150 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketShould You Stay or Should You Go: Where Are Your Clients Moving To?Have you heard the narrative in the media that some states have an influx of people moving to them right now? This claim has a lot of truth, so how can you educate yourself and potentially benefit from feeder markets? You can use an online tool to check precisely the migration patterns of your state and the whole country. If you use it right, you can build feeder networks with other agents, leading to tons of new business. Check out this podcast to learn more about this tool and how to take advantage of it. ...2023-05-1102 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketMastering the Art of Cold Marketing with Melony Trementozzi and Red X’s Tyler FennWarm marketing involves prospecting to people that know and trust you. When talking about high-end buyers and sellers, you'll get a much higher conversion rate if they know you, like you, and trust you. On the other hand, cold marketing is reaching out to potential prospects who don't know you. Most people find cold marketing extremely difficult, but today we have some tips to make it easier. In this episode, Melony Trementozzi and Tyler Fenn of Red X are on the show. Melony is a Mrs. Texas International, and she attended my Luxury Designation in Denver in...2023-05-0443 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketMastering the Art of UrgencyIf you're struggling to sell a home in a slowing real estate market, it's time to create urgency. How can you do that effectively? One strategy is to delay and/or stack showings, creating a sense of anticipation and exclusivity. You can also stack urgency with an open house, just like we did with one of our recent sales. If you'd like to learn more about how to create urgency and sell your home faster, check out this podcast. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com 2023-04-2704 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketChatGPT and Real Estate: A Powerful Combination with Shashank ShekharThe use of ChatGPT is spreading like wildfire. It easy to understand how its users grew to millions in five days while it had taken other sites years. It’s incredible how this AI tool can perform many different functions and how dynamic it is. Today, Shashank Shekhar joins me to discuss how ChatGPT is a robust tool that is about to take real estate to the next level - if well utilized. Shashank is the InstaMortgage (formerly Arcus Lending) CEO. He’s a top 15 loan officer and has been named the #4 broker in the country. In additi...2023-04-2046 min

REFERRALS PODCASTGoing After the Affluent: How to Break into the Luxury Market w/Michael LaFidoIn any industry, getting a few or even one high-end and luxury client is a game changer for your business. It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think. What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor, founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to...2023-04-1153 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketFresh-Eyes Home Analysis of a ”Stale” $3.75m Mansion with Josh McGrathListen to Michael as he does an analysis and “fresh-eyes” audit of a “stale” $3.75m mansion in this episode. We’ll look at a 19,000 sq foot estate on over 24 acres. This home has been on the market for a while now with two different agents, and the price has been dropping. We’ll look at every room, and I’ll share with the current listing agent Josh McGrath the renovations and changes that should be done to the house to make it more appealing to buyers. Josh also gets some actionable tips to help him with marketing the property. 2023-04-0645 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Secrets of Top Luxury AgentsDo you want to become a leading authority figure in your local market? Are you wanting to become more successful as a luxury agent? If your answer to either question is yes, I have the solution for you. I am creating a book called “Secrets of Top Luxury Agents,” and you can contribute, which will help you build your credibility as a leader. To hear more about all of this visit SecretsOfTopLuxuryAgents.com, and listen to my latest podcast. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com 2023-03-3002 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketTips and Advice for Working With Athletes and Celebrities with Rod WatsonHave you always wanted to work with high-income earners like athletes and celebrities? This episode is for you! Rod Watson joins me on the show for an in-depth conversation about how he works with celebrities and athletes. Rod has built a reputation as a reliable Realtor in Southern California. He specializes in selling high-end homes. People appreciate Rod’s commitment to making his clients’ lives easier. He gets repeat business and referrals from his clients. In this episode, Rod shares some tips and advice for working with celebrities, athletes, and luxury as a whole. If this is...2023-03-2348 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketConversion and Follow Up with High-End Sellers and Buyers with Elisa StephanoHow much follow up is too much follow up? Follow up is critical for any business. People think you’re not hungry enough if you don’t follow up. On the other hand, people think you’re desperate or nagging if you follow up too much. Where do we draw the line between following up and not following up? Elisa Stephano joins me on the podcast. Elisa picks my brain on what constitutes too much follow up. After a seller became unresponsive, Elisa and her business partner didn’t answer calls or reply to emails. I share s...2023-02-2331 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhat Is The Matchmaker Program?The term “matchmaker” isn’t just for the Valentine’s Day holiday - it can also grow your real estate business! I have a matchmaker program on my website, and I genuinely recommend that other agents have one as well. It can help you get more listings in a market with low inventory, and it can help your buyers who are struggling to find the right home. To hear more about a real estate matchmaker program, listen to this podcast. Michael LaFido (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2023-02-1603 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketResurfacing after Hitting Rock Bottom with Wally BresslerHave you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel. Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience. Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and...2023-02-0959 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Most Powerful Way to Get ReferralsYou probably have business cards and allow your friends and family members to give them out, and that’s great, but did you know that there’s a much more powerful way to get referrals and make those introductions more helpful to you? There’s a great way to train your loved ones to help you better, and it will make things easier for everyone. Plus, it will greatly strengthen your business. To hear about this, listen to this podcast. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@m...2023-02-0203 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Create Urgency & Stack Showings in a Slower Market with Collin KelleyIn this episode, Collin Kelley shares how he gives his clients the best experience, how he creates urgency on properties, and what differentiates him from the crowd when it comes to marketing. He'll also share some of his success stories. All buyers want to have the ultimate buyer experience. They want to feel special and valued. The big question is, how can you offer them such an experience as a Realtor? Grab your notebook and pen. Collin is about to spill the beans. Don’t forget to look out for my math for earning $500,000 annually. Liste...2023-01-2650 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketExplaining the 4 Success Cycle StepsCheck your calendar - it’s already 2023! The new year brings new opportunities, but without proper planning, it will be difficult to meet them. If you want 2023 to be your luxury real estate business’s best year ever, you need a plan. That’s why today I’m explaining a business concept that has helped me immensely over the past few years: Tony Robbins’ success cycle. Check out my podcast to learn the four parts of the success cycle and how they work. Let's Connect! Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michae...2023-01-1903 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketCreating the Perfect Daily Schedule for Success with Ben AndersonWhy do some home projects take forever? It's because of the lack of a proper schedule. The contractor comes, does a few things, and leaves the rest for tomorrow. With a daily schedule, everything can be a thing of the past. Take a trip down memory lane. At what point in your life were you most productive? Was it in high school, college, or as a working adult? Chances are you think that it's a working adult. Forgive me for bursting your bubble. According to today's guest, Ben Anderson, your most productive time was in high school...2023-01-1235 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketLearn from Other Agents’ ExperiencesSuccess leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2023-01-0502 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThree Statistics Your Clients Need to KnowHave you noticed that some of your clients are a little put off about buying or selling right now? They’ve probably heard about our market shift from the national media and assume it’s a rotten time to make a move. To ease their fears and get them back on track, you need to position yourself as the local expert they can trust. That’s why I’m sharing three critical statistics that will contextualize your market. To learn what they are, have a listen. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888...2022-12-2204 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketNever Judge a Buyer by Their Name with Seyoue SimsWe’re often told never to judge a book by its cover, but nobody warns us about judging people by their names. Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity. The names in question were - Rich and Greedy Millions. Wouldn't you question that too? The lesson here is "trust, but verify" when talking to a prospect and not sur...2022-12-1520 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhy Create “Before and After” Case Study Books?When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2022-11-2403 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe 5 Senses When Listing a HomeYou need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2022-11-0303 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Essence of Continuous Education in Real Estate with Teresa Kinney and Letty Oliver Education is the key to success, but unfortunately, we see people not interested in educating themselves on the latest trends and what's working and not working. The fact is, things are constantly evolving, and we must keep learning to stay relevant. In this episode, Teresa Kinney and Letty Oliver join me on the show to share how Miami Realtors take real estate education a notch higher. Teresa Kinney is the CEO of the Miami Realtors Association. Letty Oliver is the Chief of Innovative Education. The Miami Realtors Association is the largest in the Uni...2022-10-2549 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketShould You Keep a Home on the Market Now During “The Slower Season”?As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off-season months” of the year? School has started, and the winter months and holidays are approaching. Potential sellers might ask you whether they should put their homes up for sale now or wait till 2023 to sell. Listen in to hear a few things you can tell them to keep their home on the market, or get them to consider selling now. Let's connect! Michael LaFido, Marketing Luxury Group (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 2022-10-1302 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBuyer’s Market vs. Seller’s Market - What’s the Difference?What’s the difference between a buyer's market, a balanced market, and a seller's market? As a real estate agent, you need to know the difference between these three markets and explain the difference to your buyers, sellers, database, and social media. The most straightforward answer is by looking at the months of inventory. To learn how you can determine the type of market that we have, have a listen. Let's connect! Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Visit Joi...2022-09-2903 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketLand Trusts and Internet Privacy with David LanciottiWe all know how easy it is to flip a laptop open and instantly find out who owns a particular property. It doesn’t have to be like that. There are various ways of ensuring that your name doesn’t appear anywhere in the searches. David Lanciotti shares the different ways for property owners to remain anonymous and mistakes to avoid when you don’t want people to know you own a particular property. According to David and other advisors, land trusts are the way to add an extra layer of protection. When you close on a pr...2022-09-2229 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketCreating Powerful Visuals with “Before and After” PicturesDo you have “Before and After” pictures? I am sure you have shown homes that didn’t appeal to your buyers. What can you do to ensure a larger percentage of buyers choose your listings over the competition? As an agent, you should be continually building your portfolio of “Before and After” pictures so you can show prospective clients how you have turned homes around and helped the sellers get more profit from their sales. Listen in to hear more about how to do this well. Connect with Michael LaFido Marketing Luxury Grou...2022-09-1504 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketKeep Your Clients Engaged with These Easy TipsWhat’s the best way to keep your clients engaged? I’m not just referring to your clients leaving likes and comments on your social media posts - I mean engagement that generates action and lands you leads. In real estate, the more engaging you are, the higher the chances of people reaching out to you. So what can you do to engage your clients authentically? To learn what you need to do, listen to this podcast. Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com 2022-09-0103 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketFrom Intern to Hosting $4.5m Open Houses in the First 3 Months of Becoming a Realtor with Dugan ReillyHow does one graduate from being an intern to selling luxury listings? Last summer, Dugan Reilly interned for me just before going into his senior year in college. He just graduated in May, passed his real estate exam, and became a Realtor in Tennessee on May 11th, 2022. In this episode, Dugan and I will discuss his experience mirroring and shadowing me before getting his real estate license. Dugan took my advice as a new agent in a new market with no database and offered to host open houses at other agents' listings. He has hosted 15 so...2022-08-2540 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Benefits of a Land TrustHave you told your clients about the benefits of title-holding land trusts? Part of our job as real estate agents is educating our clients. It’s how we become an advisor rather than staying as a salesman. If you haven’t already, you should educate your clients about the advantages of land trusts, especially the high-end clients. To learn the three benefits of a land trust, listen to this podcast. If you have any questions, please join me live on Luxury Fridays. Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido 2022-08-1803 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHelping Your Sellers Get Top Dollar in a “Cooling” MarketAs the market cools, alarming headlines about home prices dropping are circulating in the media. Many sellers and would-be sellers are worried about their real estate plans. As an agent, what can you do to reassure your clients and help them get top dollar for their homes? Educating your seller clients through videos and conversations can go a long way. To learn what you should say to your clients to win in this cooling market, listen in. Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information. Connect w...2022-08-0403 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketExplaining Price Reductions to Your ClientsPrice reductions: They seem to be the only thing agents are talking about. If you’re concerned about how you can explain what’s going on to your clients, don’t worry. Today I’ll share what’s happened with price reductions historically and how that relates to our current market. Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com Instagram: https://www.instagram.com/luxurylistingspecialist/ YouTube: https://www.youtube.com/c/Marketingluxurygroup Be sure to hit the red...2022-07-2104 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketAdvocating for Equal Rights in Real Estate for the LGBTQ Community with Erin MorrisonToday, the LGBTQ community still doesn’t have the freedom it deserves in many ways. In this episode, I will have an in-depth conversation with Erin Morrison on how the LGBTQ+ Real Estate Alliance is helping advocate for equal rights in the LGBTQ community. She's the president-elect of the Alliance. The LGBTQ+ Real Estate Alliance was launched in June 2020 by leading real estate industry members. Influential real estate professionals and allies joined with other members of the LGBTQ+ community to create a new voice in real estate. Listen in to this episode. “The LGBTQ Al...2022-07-1440 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Benefits of Attending a LUXE Designation EventRecently, we just completed our in-person Luxury Designation event in Chicagoland at the Medinah Country Club. We brought in agents all over the country who were looking to work smarter, not harder, to increase their average sale price. Listen in to find out what a Luxury Designation event is like. Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information. Connect with Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 2022-07-0703 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketRepetitive Engagement in Real EstateToday I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you have to reflect if you have lots of friends or past clients who don’t call you and list with someone else. That never feels good; it’s like stepping on Legos. You need to win their business, and the key to doing so is staying top of mind. Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 2022-06-2305 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketLeveraging OPP (Other Peoples’ Properties)How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by leveraging other people’s properties (OPP) to position yourself as a top producer and expert. Listen in to learn three methods you can use to catapult yourself into the upper price points in your market. If you have any questions about today’s podcast or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. 2022-06-0907 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBreaking the Barriers in Luxury as a Woman of Color with Theresa BoweWould you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary. Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of h...2022-06-0226 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Language of LuxuryAt a recent training, I had an agent who said I didn’t cover the language of luxury… what to say and what not to say. I say, don’t overthink it. Listen in to learn more. Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Have a burning question? Need help with a listing? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to...2022-05-2606 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhat is the 5th Price Point?In most real estate markets, there are four primary price points. However, there’s a fifth price point in some markets and that fifth price point is....ultra-luxury. Today I’m discussing all five price points, including what constitutes pricing for an ultra-luxury home. Listen in to learn about all five price points. Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com Got a burning question? Be sure to join me live on Luxury Friday...2022-05-1206 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Power of Starting Over with Heidi JoyStarting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from. Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move t...2022-05-0539 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketReading the ContractIn this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more. Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com Got a question? Be sure to join me li...2022-04-2805 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketPre-Qualifying Buyers: Trust, but VerifyI recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds. I contacted the agent to let them know that I’d be verifying the information. So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate? Listen to learn more. Connect with me: Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketing...2022-04-1406 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketEvergreen Videos: Under Contract, Next Steps?As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube channel, how can you differentiate yourself from the other agents in your market & position yourself as a leading authority on real estate matters? In marketing, we use something called “evergreen videos”. They are videos that you can create once and leverage their content over and over again—the information they contain always stays relevant. The trick to creating evergreen videos is to make them educational, answer commonly asked questions, and address re...2022-03-3105 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe American Gift with Eddy PerezA dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be. Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees overall operations, sales, revenue, marketing, compliance, and technology. As co-founder of EPM, recognized as part of the Inc. 5000, He has excelled within the mortgage industry, being named one of the nation’s...2022-03-2436 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBlockchain & Crypto in Luxury Real EstateRecently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurrency and the blockchain and real estate closings. In high-end, luxury real estate, you’re more likely to see buyers who want to use Cryptocurrency to buy a home. As a way to differentiate yourself from other agents, I highly recommend that you familiarize yourself with cryptocurrency, the blockchain, NFT’s, fractional ownership, and other forms of digital currency. This is a great way to differentiate yourself from the other agents in your market. Did you...2022-03-1704 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBuilding Teams & The Life You Want with Gogo BethkeThe decision to start a real estate team comes down to one question, “Am I going to continue to overwork myself, or am I going to branch out and form a team?” But how do you get started? Time to get excited; Gogo Bethke will be joining me on the show. Gogo is terrific at building teams and organizations. She also loves supporting agents. Today, Gogo will share her backstory and nuggets of wisdom on how to build a team. Also, if you have been wondering how people generate organic leads, listen and learn from Gogo...2022-03-1041 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhy Love Letters are a Huge RiskHave you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? We call these love letters, but are they a good idea? Let’s talk about it. Buying and selling homes is an emotional process, so it makes sense to try and make an emotional connection with your seller. However, some states are passing laws that make love letters illegal. Even if you live in a state where love letters are legal, you might want to think twice before writing one. My wife and I...2022-02-1704 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketOpportunities That Come After Landing a Trophy Listing with Craig SachseI'm sure you can imagine a luxury listing that sells is a huge magnet to attract new clients. But did you know that when marketing a luxury listing - even if it doesn't sell - you will still attract opportunities from that trophy listing? Yes, it happens, and it's happening in "non-luxury markets". Craig Sachse is a living testimony. Craig had a $5m plus listing that closed in October 2021. Since then, things have changed for him. More opportunities are knocking at his door! Before getting into real estate, Craig worked in a...2022-02-1034 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Write Your RemarksRecently, I received a question from an aspiring agent about the remarks section. As agents, our specialty is people, not writing. However, you still need to know what to say, so today I want to talk to you about the remarks section. Personally, I look to Tony Robbins, who said, “Success leaves clues.” In other words, take a look at what someone successful is doing and tweak it to make it your own. You don’t want to reinvent the wheel; just look at similar properties and take notes on what makes their section work. You can co...2022-02-0305 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Use Appraisal Contingencies If you’re working in an appreciating market like our current one, you’ve probably run into issues involving an appraisal gap. How do you handle this issue so that your clients can continue with their transactions? Let’s talk about it: Let’s take a look at an example. Suppose you and a client look at a home listed at $2 million, but it only appraises for $1.8 million. One way you can handle this is by adding a contingency to the contract where you offer to make up the difference in cash up to a certain amount. So your...2022-01-2005 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketConquering the International Market with Peter KempfDo you have an interest in the international market, but you have no idea how to spread your wings? This episode is for you! My guest and I will be talking about conquering the international market. Today, I have Peter Kempf joining me on the show. He’s noted by Who’s Who in Luxury Real Estate, and he’s been directly involved with the sale and marketing of million-dollar-plus properties in thirty-one states, and twenty-two countries in his career. Having been the Director of International Real Estate for Christie’s, Vice President, and Midwest Regional...2021-12-3032 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketList Now or Wait Until Spring?Now that we’re approaching the end of 2021, some of your clients might be pondering the question of when to list their home for sale, during the winter which is typically the slower season, or wait until the spring. Maybe their home is on the market for sale currently, so do they keep it on the market for sale now or take it off the market and relist their home for sale in the spring? I’m offering my thoughts today to help you resolve that question with them. One philosophy I subscribe to is that “you can’t...2021-12-2304 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketCracking the Luxury Property Market Niche with Alex LangeThe luxury property market is quickly gaining popularity, and more people in real estate are shifting their focus to this niche. Today, school's in session with Alex Lange, teaching us how to crack the luxury market. Alex is the CEO of Forbes Global Properties. At his core, he is a technologist and has firsthand learnings from three exits, four acquisitions, and countless integrations and international expansions. He helps people identify and then maximize hidden opportunities, untapped assets, overlooked possibilities, product velocity, and under-performing activities to outperform their competitors. So, if you are looking...2021-12-1638 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketDifferences Between Marketing Agents & Listing AgentsWhen agents are talking to their potential seller clients, they say things like, “When we list your house,” or “I’m going to list your house.” However, I want you to think completely differently, including your language. Don’t think like a real estate agent - think like a marketer. So replace “list” and “listing” with “market” and “marketing” You are no longer listing homes, you market them There is a calculated difference. See, listing agents often throw homes on the MLS and wait for them to sell via another agent. They’re not proactive; they’re reactive. A marketing ag...2021-12-0903 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Use YouTube for Lead Generation with Karin CarrIf you ask a typical real estate agent what their go-to social media channel for lead generation is, they’ll probably tell you Facebook, LinkedIn, and Instagram. YouTube doesn’t even make the list. Did you know that YouTube can generate hundreds of new leads for your business? We'll be talking about everything YouTube, from creating a YouTube channel to optimizing the videos. Joining me on the show today is Karin Carr. She is a real estate agent, coach, and YouTube guru. Her real estate journey began when they moved from Atlanta to Savan...2021-11-1837 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Better Your Social Media Game w/Tessabella JeltenAre you active on social media? What are your top three social media channels? We are living in an era where social media is no longer optional, but mandatory. As a business, if you are not on social media, you could be missing some opportunities. Today, we’ll be talking about everything social media. I have the privilege of hosting the amazing Tessabella Jelten. She is a social media expert, and she will give nuggets of wisdom that we can all apply to bring our A-game to our social platforms. Tessabella is the brain be...2021-10-2130 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketRecruiting and Retaining Top Producers w/Judy LaDeurDo you recruit top performers? If one common thread binds real estate industry executives together, it’s all about attracting and retaining quality sales employees - which is crucial for continuing growth and success. On today’s show, our guest is Judy LaDeur, a real estate recruiting coach. Judy and her organization are dedicated to training the best brokers, managers, recruiters, agents, and team leaders. For more than 30 years, Judy’s teaching and coaching to many clients led to positive outcomes that further distinguished her from the rest. She is dedicated to your success and will work tirele...2021-09-3026 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Journey: How I Attracted a $12.9 Million Listing and How I Put It Under Contract After 6 YearsOn today’s show, I’m going to talk about the journey of a recent significant $7,500,000 home that I put under contract. This home was famous for being the backdrop for FOX's hit series "Empire" for 6 seasons, it was Lucious Lyon’s home (aka The Lyon’s Den) on the tv show. This journey started in 2013 when the home first went on the market for just under 16 million. After 8 years on the market - 6 with me - it came under contact within a few weeks of me producing this recording. There's an old adage in real estate...2021-09-1620 min

Global Luxury Real Estate Mastermind PodcastMichael LaFido,”Don‘t Be Afraid of Failure”, Founder & CEO at Luxury Listing Specialist Designation (LUXE), shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #189Michael LaFido,"Don't Be Afraid of Failure", Founder & CEO at Luxury Listing Specialist Designation (LUXE), shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #189 Michael LaFido has focused his career on the luxury real estate market for the last couple of decades. He has created unique marketing strategies to excel in this niche market which he speaks about during our conversation. More About Michael LaFido: Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has...2021-09-1431 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketEvent-Based Marketing At Your Luxury ListingWhen selling luxury real estate, the biggest challenge is that luxury home buyers rarely have a sense of urgency. Even if they feel the need to upgrade to something bigger or better, they’re often too busy to actively pursue buying a new home. Because of this, it can be challenging to get their attention and even more challenging to get them to come see what you’re selling. It’s a given that when you’re selling a high-end or unique property, you want to get high-quality traffic. So you need to ask yourself, “What can you do tha...2021-08-2632 min

Luxury Listing Specialist - Dominate High End Listings In Any Market150 Episodes Strong: A Look Back At My Favorite Episodes & TakeawaysThis week brings a major milestone for the Luxury Listing Specialist - we’ve published 150 episodes. Can you believe it? Thank you, everyone, for tuning in and sharing with your friends! It was a year ago when we launched our 100th episode. And what a year it’s been. The pandemic brought about many changes in housing and lifestyle needs. The luxury real estate market is still hot. The average home sale price has gone up across the country. Even houses that languished on the market for months are selling. So to mark the occasion, rath...2021-07-2219 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketAddressing LGBTQ Discrimination in Housing w/Ryan WeyandtThe LGBTQ community has immense buying power in the housing market, and it’s going unused. Why? In short, it’s because of discrimination. Housing discrimination within the LGBTQ community has been and continues to be a serious issue. On today's episode, Ryan Weyandt, the CEO of the LGBTQ Real Estate Alliance, is my guest. Ryan’s an essential voice in the discussion of fair housing for the LGBTQ community. Listen in to Ryan's insights as he discusses what the future holds for the Alliance. 📢 In September, The Alliance will be hosting an event in Las Vegas...2021-07-0823 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Leigh Steinberg Interview - Real Estate and Sports Agents: Two of a KindAs you know I'm always looking to bring on guests that fill voids, or perhaps on a topic we haven't covered before. And today's guest is no different. I'm very excited to have Leigh Steinberg with us. Leigh’s a sports super agent who’s represented NFL players, from Troy Aikman to Howie Long, to Patrick Mahomes. He was the real-life inspiration behind the movie, “Jerry Maguire” starring Tom Cruise and Cuba Gooding Jr. (“Show me the money!”) You may think there are a thousand differences between a sports agent and a real estate agent, but the surp...2021-06-2431 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketMarketing Tips from La Jolla’s Top Luxury AgentOn today’s podcast, Pete Middleton, one of La Jolla’s top brokers, and I have some great tips for differentiating yourself from the competition. Pete grew up in a real estate family in Brockton, Massachusetts. He moved to the San Diego/La Jolla area in the early 90’s. Since then, he’s received several awards and recognition for his work in real estate. We had an informative talk about what to do if you're dealing with a buyer’s agent that’s inexperienced. How do you work with a buyer's agent that's not well-versed in comparable...2021-06-0239 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow Real Estate and Insurance Agents Help New Homeowners w/Jordan PhillipsWould you like to join me in Napa to get Certified in Luxury? 🍷 Reserve your spot now at luxurydesignation.com Usually, I have guests that are top luxury agents or team leaders. However, from time to time, I like to have various service providers that I think you would benefit from hearing from. Today is one of those podcasts. Today we’re talking about homeowner’s insurance. Sure, it may not be the most exciting topic, but it can add more value to a transaction. Any type of introduc...2021-04-2923 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketSetting the Stage for Home Sale Success w/Barb SchwarzI’m a big believer in home staging. It’s a widely used and respected strategy in the real estate industry. It’s recognized as a very effective technique in selling a home in less time at a higher price. You already know that every property needs to be clean and in as good repair as possible. But what's equally important is the staging and how you communicate it to the seller. I'm so honored to have Barb Schwarz as my guest. Before getting into real estate, her background was in theater and this ga...2021-04-0150 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketEmbracing Diversity: A Preview of The Certified Diversity Specialist Designation (CDS) w/Julia LashayThe Certified Diversity Specialist Designation (CDS) is launching with its first live virtual training on March 30, 2021. For details and to register for the Certified Diversity Specialist Certification Designation, visit www.DiversityDesignation.com For $50 off, use the promo code: Luxe when signing up. America’s population is changing, and so is the ratio of homeownership in the country. As the United States becomes more diverse, embracing diversity will help you gain clients, but failing to pay attention to it could lead to client loss. I’m very excited to have the co-founder of CDS...2021-03-1831 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Skill of Negotiation - How to Win Buyers and Influence Sales w/Tom HaymanSave The Date! Our next live virtual online Luxury Designation Training will be on March 17th. All the details can be found at: www.LuxuryDesignation.com One of the most important qualifications of a real estate agent is their ability to negotiate effectively. What makes an agent a skillful negotiator is understanding the negotiating process and being able to navigate through the multiple issues that a real estate transaction entails. It’s the number one skill clients look for. And it's not just a business skill, it's a life skill. 2021-02-1843 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Develop a Powerful Networking Blueprint w/James HuangWhether you’re new to the real estate industry or you’re an experienced agent, you already understand the power of association and networking. Meeting new faces and talking about your business to others is not only essential for success, but also for getting referrals. However, this can be challenging due to Covid- 19 restrictions, so we have to think outside the box. Real estate is a people business. But what’s equally vital to association and networking, is the power of having global connections. I’m so thrilled to have James Huan...2021-02-0432 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketReal Estate and LGBTQ Inclusion - What You Need to Know w/John ThorpeThe LGBTQ movement has come a long way. But as the nation continues to confront discrimination of all kinds, there's still a lot of work to be done... and housing equality is no exception. With that said, it's such an honor to have John Thorpe with us. John's been in real estate since 1999. He's also the Inaugural President of the LGBTQ+ Real Estate Alliance (The Alliance). The Alliance was founded in October and in just three months, has grown to over 500 members and over 50 chapters in the US including Puerto Rico. The...2021-01-2124 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketTitle: The Best Practices to Pivot, Thrive and Bring Value During Covid 19 & Beyond w/Monica Reynolds2020 was a year unlike any other. But even with the challenges brought by the pandemic, the luxury real estate market has remained resilient and is strong in many markets. So what are the best practices that have helped top agents and industry leaders pivot and thrive during this period? What do top coaches recommend in order to bring value to clients? In this episode, I had the pleasure of speaking with Monica Reynolds, VP of MAPS Coaching at Keller Williams. Having coached more real estate professionals than anyone else in the cou...2021-01-0748 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketCreating More Inclusivity in the Industry w/Shanta PattonAs the new year approaches, we have to start thinking about what we can do to move our industry forward, and one of the best ways to do that is by creating a more inclusive environment. Everyone deserves to feel welcome in real estate, and we all have a role to play in fostering greater diversity in the business. The only problem is, many of us just don’t know where to begin. How can we make more space for people of color in our industry? What can we do to ens...2020-12-2449 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Distinguish Yourself in the Luxury Market (Pandemic or Not) w/Tami BonnellThe onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live. Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success? The truth is, much of your response to the cur...2020-12-1042 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBoost Your Conversion with Video w/Mike ValdesWhen 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result. However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future. As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use...2020-11-1927 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBuilding Confidence as a New Agent in the Luxury Space w/Ruby GoingsThe luxury market can be extremely intimidating, especially for newer, less experienced agents. The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done. How can you get over your feelings of self-doubt for good? In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for l...2020-11-0544 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketBoost Your Business by Becoming a Leader in Your Community w/Joseph MagsaysayReal estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us. It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service. What can we do to show our markets we put their needs first and are interested in more than a sale? H...2020-10-2239 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Break into the Luxury Space in Any Market w/Taylor SomeraWith so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results. What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality? There is a lot of uncertainty in our indu...2020-10-0846 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketMeeting the COVID-Era Consumer Where They’re At w/Michael MiedlerMany agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make. The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer looking for, and how can agents provide that? We also need to prioritize our clients’ safety throughout the process. H...2020-09-2439 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Adapt to a Crisis Market w/Kathleen BlackCOVID-19 has thrown us into a crisis market, so we have to be strategic about our next moves. Are there any ‘right’ or ‘wrong’ paths to take as we navigate this uncharted territory? How does our mindset affect our response? There are so many opposing views on what should or shouldn’t be done during the pandemic, and many real estate professionals are finding themselves unsure of how to respond. Unfortunately, there are no set answers in this time of uncertainty. How can we move forward strategically in a way that works for ou...2020-07-3046 min

Luxury Listing Specialist - Dominate High End Listings In Any Market100th episode - A Look Back At Best Episodes, Ah-Ha's & TakeawaysFor the past 3 years, the Luxury Listing Specialist Podcast has given listeners access to top real estate professionals in the luxury space. From advice on how to enter the market to how to expand internationally, we’ve strived to be the go-to platform for expert information. We’ve seen a lot of changes in the market since we first launched. Have the best practices shared in our past 99 episodes stood the test of time? In light of all the changes in our industry, what does the future of the luxury market look like, and h...2020-07-2423 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Build Relationships in the Age of Social Distancing w/Anne MillerReal estate has always been a relationship-based industry, so agents need to find ways to keep communicating with their spheres in the age of social distancing. Is it even possible to build relationships with prospects and clients during social distancing? How can you build genuine bonds with people during this time? The world may have come to a standstill recently, but you’re lucky to live in an age where technology allows us to stay in touch virtually. On this episode that was recorded as part of my recently launched Luxury Lunch & Learn, Vic...2020-06-181h 03

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Keep Your Systems Running During the Economic Downturn w/Ned StringhamIn the wake of COVID-19 and the economic shift, it’s important to take stock of your costs, but you also have to be sure you have effective software systems in place. Is it possible to keep costs low without compromising on the systems you use? Times of crisis are an extremely important time for business owners in any sector: where you choose to save money tells people about the character of your businesses. How can you minimize your costs without retrenching your staff? On this episode, CEO and Chairman at Inside Real Estate, Ned St...2020-06-0434 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow We Helped Kirk Secure His First Trophy Listing ($1.9M)Any agent taking their first step into the luxury market should see their first listing as an opportunity & ‘trophy listing’. However, it can be an anxiety-inducing experience breaking into the market when you have no experience in the luxury homes or high-end markets. How can we land our first trophy listings and how can we be honest about your lack of experience in the market, without scaring potential clients away? In the luxury market, it’s vital agents look the part and exude confidence, so to make a name for yourself in the space, you have to...2020-05-2145 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Break into the Luxury Market as a Millennial w/Sarah KnauerGetting into luxury real estate is not an easy task, and younger agents often have more difficulty making a name for themselves in that market. How can millennial agents become more knowledgeable on luxury terminology? How can we spend more time around potential clients, and what can we do to attract luxury buyers? On this episode, sales partner at Amalfi Estates, Sarah Knauer (27 years old), who is a $30 million + producer, shares how millennials can build a stellar reputation in the luxury market. Grow your knowledge and your confidence will grow. Spend time with te...2019-12-1926 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow To Safeguard Yourself From Unqualified Buyers w/Andrew Rosenblatt and Anna Sheehan When dealing with luxury properties, it’s important to trust the people we do business with. How can we ensure potential clients are qualified, and won’t waste our time? What tools can we use to assist in the authentication process? On this episode, WealthEngine Senior Client Engagement Manager, Andrew Rosenblatt and Senior Client Engagement Manager, Anna Sheehan, explain how their tool can be used to identify serious buyers. For security purposes, you have to make sure you know who you’re opening the door to on big, luxury propert...2019-09-2628 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow One Agent Landed a $4 Million Dollar Listing Using Instagram w/Jason CassitySocial media is a great platform for marketing and engagement. Is there any ‘right’ way to share content, and should we be tailoring that content specifically to each platform? What opportunities does the Stories feature on Instagram offer agents? On this episode, owner of the Cassity Team, Jason Cassity shares how to use Instagram Stories for outstanding results. Take advantage of Instagram Story advertisements now. They are cheaper than other platforms because there’s less competition in the feature at the moment. -Michael LaFido Takeaways + Tactics Don’t post...2019-09-1225 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Secrets of Mastery & Marketing in Luxury w/Josh SmithA lot of agents are operating like amateurs, and it shows in the results they are getting. How do you level up and become a pro in this business? How can you use Facebook marketing to get quality leads? How do find out who your target avatar is? On this episode, entrepreneur and host of the GSD Mode podcast, Josh Smith, talks about the component of success so many agents miss. Generalists make a living. Luxury Specialists get wealthy. -Michael LaFido Takeaways + Tactics If you do open houses th...2018-06-2147 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketLeveraging Your 'Social Capital' to Grow Your Luxury Business w/ Meghan Barry & John Brian Losh from Who's Who in Luxury Real EstateReach and relationships are the lifeblood of a successful real estate business, and it all starts with social capital. What is social capital and how can you leverage it in your business? How do you stay connected socially in your local market? What is the most important metric when it comes to connecting people? On this episode, I talk to Meghan Barry & John Brian Losh from Who's Who in Luxury Real Estate about the power of social capital. Luxury agents need to be highly connected and highly educated in the higher-end market. Being highly educated a...2018-04-1235 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketWhy True Luxury Isn’t Just About Pricing w/Jere MetcalfTrue luxury isn’t just about price. What are the other elements you should consider? How do you avoid a listing going stale before you even list it? Why should you avoid going to market too fast? On this episode, we are joined by Jere Metcalf to discuss opportunities luxury agents should be taking, and why you need to think beyond price. Too many agents have the scarcity mindset, and want to get a property listed immediately when you only have one chance to make a first impression. -Michael LaFido Takeaways + Tactics A lot of p...2017-12-2837 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketHow to Create Urgency in a Buyer’s Market w/Steve WydlerIn luxury listings there’s a high probability that a lot of inventory creates a buyer’s market. How do you create urgency and demand in this situation? How do you build rapport and differentiate in the listing appointment? How do you build affinity with your clients? On this episode, Steve Wydler shares his tips on making the most of a buyer’s market and bringing value to your clients. Subscribe on iTunes | Subscribe on Stitcher People don’t care how much you know till they know you care. -Michael LaFido Takeaways + Tactics At certain...2017-06-0130 min

Luxury Listing Specialist - Dominate High End Listings In Any MarketThe Secrets of Luxury Real Estate Auctions w/Chad RoffersThe fundamentals of luxury real estate haven’t changed since 2008. What are the statistics that remain the same across the country? How does the auction model fit in with luxury real estate sales? On this episode, we talk to the Founder of Concierge Auctions, Chad Roffers. He shares with us the importance of setting the right expectations and how to build and grow profitable relationships. Subscribe on iTunes | Subscribe on Stitcher Buyer expectations are just as important as seller expectations. - Chad Roffers Takeaways + Tactics 1. Across the country, 25 -35% of luxury listings sell quickly, for +...2017-05-1933 min

Chicagoland Real Estate Podcast with Michael LaFidoWhen Is The Best Time To Market Your Home In 2017?Timing is everything in life, and the same holds true for real estate. Today, I wanted to take a moment to explain when the best time to list your home will be in 2017.Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLSTiming is everything in life, and it's important in real estate, too. When should you sell your home if you're thinking of doing so in 2017?Nobody has a crystal ball, but historically, it's always been better to sell...2016-12-1953 min