Shows
FotogRAFia PodcastInfrared photography: filters, full-spectrum cameras, conversions, and 12 years of experience with Michael PachecoInfrared photography reveals a hidden dimension of light invisible to human eyes. In this livestream, I sat down with photographer Michael Pacheco to explore what makes infrared such a compelling artistic tool, how the technology works, and the 12-year journey behind his personal project called Kindling for Reality.PS: Connect with Michael via his instagram or personal website.Michael brought camera equipment, a detailed slide deck explaining the electromagnetic spectrum, and years of hands-on experience shooting in infrared. You’ll discover technical foundations, but more importantly, you’ll encounter artistic experimentation, persistence, and the practice of s...
2025-11-141h 10
The Revenue Engine with Michael Pacheco#091 Maximizing Marketing ROI with a Fractional CMOYour marketing budget should be working smarter, not harder.In this episode, we dive into how bringing on a Fractional CMO can help you maximize your marketing ROI. We’ll cover practical strategies for using your budget more efficiently—without cutting corners—and how to prioritize high-impact initiatives that truly move the needle. Plus, we'll talk about how to measure the right metrics to ensure you're seeing results that matter, not just vanity metrics.I’ll also share real-world examples...
2024-12-3102 min
The Revenue Engine with Michael Pacheco#090 Techniques to Build Brand TrustBuilding brand trust is one of the most powerful ways to strengthen your business.In this episode, we dive into the key techniques that can help elevate your brand’s credibility. You’ll learn actionable strategies that not only improve your reputation but also create deeper, more meaningful connections with your customers.We’ll share real-world examples of brands that have successfully built trust, proving that transparency and integrity are essential ingredients for lasting loyalty.If you're ready to start...
2024-12-2602 min
The Revenue Engine with Michael Pacheco#089 Innovative Approaches to Market EducationMarket education isn’t just about sharing information—it’s about connecting and engaging your audience in meaningful ways.In this episode, we dive into innovative approaches to market education that can reshape how you introduce your solutions. You'll discover creative strategies that do more than inform—they build strong, lasting connections with your audience.We’ll walk through real-world examples of brands that have taken their market education efforts to the next level, showing how they've engaged and educated their customers to drive deeper rel...
2024-12-2602 min
The Revenue Engine with Michael Pacheco#088 Reach Untapped Market for Greater SucessExpanding into new markets can unlock major growth opportunities for your business.In this episode, we explore advanced acquisition channels that help you reach untapped audiences and drive real growth. Learn how to leverage these channels effectively and position your business for success in new markets.We’ll highlight real-world examples of brands that have successfully ventured into new territories and the impact it’s had on their bottom line.Tapping into new markets isn’t just about reaching more p...
2024-12-2602 min
The Revenue Engine with Michael Pacheco#087 Strategies for Long-Term Customer RetentionBuilding customer retention that lasts is key to sustainable business success.In this episode, we’ll dive into the proven strategies that keep your customers coming back for more. Whether it’s creating personalized experiences, staying connected through meaningful communication, or offering loyalty incentives, we’ll break down the steps you can take today to transform your approach to retention.We’ll also share real-world examples of brands that have mastered the art of customer loyalty, giving you actionable insights that you can apply immediat...
2024-12-2502 min
The Revenue Engine with Michael Pacheco#086 Strategic Business Insights from Industry LeadersStrategic business insights are the key to driving success.In this episode, we dive deep into the valuable perspectives that industry leaders use to shape their approach to strategic planning and decision-making. These insights aren’t just theoretical—they’re proven methods that can transform the way you run your business. We’ll explore real-world examples of how these insights have propelled businesses to new heights, offering you practical tips that you can implement today.Whether you're looking to refine y...
2024-12-2502 min
The Revenue Engine with Michael Pacheco#085 Optimizing Growth Strategies for Long-Term SuccessYour growth strategies need to be built for long-term success.In this episode, we explore how to optimize your business growth strategies for sustainability. You’ll learn how to balance short-term wins with long-term vision, ensuring your company not only achieves immediate success but also stays on track for sustainable growth.We’ll dive into the importance of setting the right foundations now so that your growth can continue without disruptions. By focusing on strategies that build lasting momentum, you’...
2024-12-2502 min
The Revenue Engine with Michael Pacheco#084 Is It Time to Hire a Fractional CMO?It’s important to know when it’s time to bring in a Fractional CMO.In this episode, we’ll dive into how to evaluate if your company is ready for this key strategic addition. We’ll cover how to assess your current marketing efforts, identify any gaps in your internal capabilities, and understand how a Fractional CMO can drive real transformation.I’ll share real-world examples of companies that saw significant improvements after bringing in outside marketing leadership, and give you a clear framework...
2024-12-2402 min
The Revenue Engine with Michael Pacheco#083 Techniques to Expand Brand ReachBroadening your brand's impact doesn’t have to be difficult.In this episode, we’ll break down effective strategies for expanding your brand’s reach and connecting with a wider audience, without losing sight of what makes you unique. We’ll cover practical steps like refining your messaging, choosing the right platforms, and building genuine relationships with new audiences. These are the strategies that successful brands use to grow and engage in ways that feel authentic.If you’re wondering...
2024-12-2401 min
The Revenue Engine with Michael Pacheco#082 Advanced Strategies for Market EducationIf your marketing isn't hitting the mark, it’s time to take a step back and rethink things.In this episode, I dive into how companies can shift their marketing to connect more effectively with their audience. The key? Educating your market on the real value of your product—especially when it’s not quite landing with the people who need it most.I’ll share a real-world example of a medical device company that turned things around by hosting live demos and collaborating with ind...
2024-12-2402 min
The Revenue Engine with Michael Pacheco#081 Strategies for Customer Acquisition and RetentionIf you're ready to elevate your brand’s visibility and make a lasting impression, it starts with the right strategies.In this episode, we dive deep into the essential techniques that will help you build real brand awareness. From crafting your message to selecting the right channels, we’ll walk through proven methods that successful brands use to capture attention and stay top-of-mind. You’ll learn how to connect with your audience in a way that makes your brand unforgettable.I’ll...
2024-12-2401 min
The Revenue Engine with Michael Pacheco#80 Techniques to Improve Customer RelationshipsStrong customer relationships are the foundation of long-term success.In this episode, we dive into practical strategies for enhancing customer connections and building lasting loyalty. It’s not just about acquiring customers—it’s about keeping them engaged and making them feel valued over time. Discover methods that go beyond the transaction and focus on building trust at every touchpoint. We’ll explore how understanding your customer’s needs and communicating effectively can create lasting relationships that benefit both sides....
2024-12-1903 min
The Revenue Engine with Michael Pacheco#79 CMO's Strategic Business LeadershipEffective leadership is the cornerstone of any successful business.In this episode, we dive into leadership strategies that can propel your company forward, especially from the perspective of a CMO. Discover practical tactics and strategic insights that not only drive growth but also foster strong teams and lasting success. We’ll explore leadership lessons from industry leaders who have successfully navigated challenges and achieved significant growth.Learn how to craft a leadership approach that supports your business goals and he...
2024-12-1905 min
The Revenue Engine with Michael Pacheco#078 Techniques for Scaling Business OperationsIf you're serious about scaling your business operations, you need a plan that goes beyond just growth.In this episode, we dig into practical, proven techniques that can help you scale effectively and sustainably. We’ll cover everything from optimizing your existing processes to integrating the right technology that can support your growth without creating chaos. Whether it’s refining workflows, delegating tasks, or ensuring your team has the right tools, we’ll provide strategies to address common scaling challenges.I’ll...
2024-12-1902 min
The Revenue Engine with Michael Pacheco#077 How a Fractional CMO Can Benefit CompaniesIf you're serious about scaling your business, it’s time to rethink how you're approaching growth.In this episode, we discuss how working with a Fractional CMO can transform your scaling strategy. We’ll break down sustainable growth tactics and show how aligning your marketing efforts with your business’s scaling goals can drive real, measurable success. By tapping into the expertise of a Fractional CMO, you can optimize your marketing efforts, manage costs effectively, and stay ahead of the competition.We’ll also dive into real-life examples of companie...
2024-12-1802 min
The Revenue Engine with Michael Pacheco#076 Techniques to Build Brand AwarenessIf you’re looking to boost your brand’s visibility, now’s the time to focus on what truly resonates with your audience.In this episode, we break down the essential strategies for building brand awareness that goes beyond just getting noticed. We’ll explore how successful brands have captured attention in meaningful ways and built recognition over time. You’ll hear about the tactics they used to make a lasting impression on their audience, creating a brand that people remember and trust....
2024-12-1802 min
The Revenue Engine with Michael Pacheco#075 Simplified Content for Engagement BoostIf your market education content isn’t resonating the way you want, it’s time to reassess how you’re delivering it.In this episode, we explore how to create market education content that truly connects with your audience.We’ll dive into the importance of simplifying complex topics and using clear, engaging strategies to ensure your message gets through.You’ll hear real examples of brands that have mastered the art of market education, and how their content has led to deeper connections with their...
2024-12-1802 min
The Revenue Engine with Michael Pacheco#074 Enhancing Client Acquisition ChannelsIf your customer acquisition channels aren’t performing as expected, it’s time to rethink your approach.In this episode, we take a deep dive into how to improve your client acquisition strategy. From optimizing outreach to connecting with your target audience in a more meaningful way, we’ll break down the steps you can take to start seeing better results.I’ll share examples of businesses that transformed their acquisition efforts, leading to real growth and new opportunities. These ar...
2024-12-1702 min
The Revenue Engine with Michael Pacheco#073 Retention Program DevelopmentIt’s easier (and more profitable) to keep a customer than to find a new one.In this episode, we explore how to create a customer retention program that works. We'll dive into the strategies that turn one-time buyers into loyal supporters. From personalized communication to loyalty programs that make a real impact, we’ll break down the essentials of building relationships that last.I’ll share examples of businesses that have successfully boosted customer loyalty and turned their client...
2024-12-1702 min
The Revenue Engine with Michael Pacheco#072 Effective Leadership Vision and ActionGreat leadership starts with clarity—knowing where you're headed and how to get there.In this episode, we dive into leadership strategies that have helped industry leaders create a lasting impact. From crafting a clear vision to taking decisive action, we’ll show you how these principles can drive your organization forward.I’ll share key insights and real examples of leaders who’ve successfully transformed their approach, and provide practical tips you can apply to your own leadership style to improve strategic planning and exec...
2024-12-1709 min
The Revenue Engine with Michael Pacheco#071 Tactics for Sustainable Business GrowthBuilding sustainable growth doesn’t happen overnight—but it is possible.In this episode, we dive into practical tactics for driving long-term growth while overcoming the challenges that often get in the way. You’ll learn strategies that promote stability and resilience, and hear real-world examples of businesses that have successfully applied these methods to thrive over time.I’ll walk you through the steps to create a business model that not only survives but adapts to changes, ensuring you’re set up for success in...
2024-12-1707 min
The Revenue Engine with Michael Pacheco#070 What a Fractional CMO Can Do For Your Business?A Fractional CMO could be exactly what your business needs to drive growth without the overhead of a full-time hire.In this episode, we’ll explore how a Fractional CMO can step in to bring fresh marketing insights and implement strategies that help you scale faster. Whether it's refining your brand’s messaging, improving customer acquisition, or fine-tuning your marketing efforts, a Fractional CMO has the experience to help you get results without the long-term commitment of a full-time executive.I’ll share examples of bus...
2024-12-1207 min
The Revenue Engine with Michael Pacheco#069 Effective Ways to Enhance Brand RecognitionBrand recognition isn’t about being seen—it’s about being remembered.In this episode, we’ll break down practical ways to improve your brand’s visibility and ensure it sticks with your audience. It’s about finding the strategies that truly resonate, creating a lasting impact without the fluff.I’ll share real-world examples of brands that have nailed this and provide simple, actionable tips you can apply to your own brand to make it unforgettable.If you want your bran...
2024-12-1208 min
The Revenue Engine with Michael Pacheco#068 How One Company Turned Things Around by Educating Their MarketYou can completely turn things around by educating your market the right way. In this episode, we look at how one company turned things around by focusing on educating their audience. They shifted from simply selling to teaching their market about their solutions, which helped build trust and create a stronger connection.I’ll share real examples and practical strategies you can use to connect with your audience and make your message stick.If you're ready to improve how yo...
2024-12-1207 min
The Revenue Engine with Michael Pacheco#067 Turn Your Customers to Lifelong FansCustomer loyalty isn't just about offering discounts—it’s about creating real connections.In this episode, we dive into effective strategies for keeping your customers coming back. We’ll talk through approaches that go beyond basic loyalty programs and help you turn customers into repeat buyers—and eventually, your biggest advocates.I’ll share examples of companies that have done it right, giving you clear insights you can use right now to improve retention and build stronger customer relationships.Ready to t...
2024-12-1107 min
The Revenue Engine with Michael Pacheco#066 Creative Ways to Keep Customers Coming BackTurning first-time buyers into loyal customers takes more than just a great product—it’s about creating lasting relationships.In this episode, we dive into creative strategies that can help you keep your customers coming back. You’ll discover innovative approaches to building loyalty, from personalized experiences to the little things that make a big difference.We’ll also share practical examples of brands that excel in customer retention, offering insights that you can apply immediately to enhance your loyalty programs and drive repeat business...
2024-12-1107 min
The Revenue Engine with Michael Pacheco#065 Key Insights From Successful CEOsSuccessful CEOs don’t just have great ideas—they know how to turn those ideas into action.In this episode, we dive into key insights from industry leaders who have faced challenges and come out on top. You’ll learn about the leadership strategies and planning tips that helped them overcome obstacles and achieve remarkable success.We’ll break down real-world examples and actionable lessons that you can apply to your own leadership journey, helping you refine your approach and strengthen your team.
2024-12-1110 min
The Revenue Engine with Michael Pacheco#064 Tactics to Ensure Scalable Business GrowthScaling your business doesn’t have to be a leap of faith.It’s about applying the right strategies at the right time.In this episode, we break down essential tactics for ensuring scalable growth. We’ll dive into strategies that drive expansion while helping you navigate the challenges that come with growth.You’ll hear real-world examples of businesses that successfully scaled, showing how they maintained momentum while tackling common obstacles along the way.If you...
2024-12-1011 min
The Revenue Engine with Michael Pacheco#063 When Is the Right Time for a Fractional CMO?When your business hits a growth phase, knowing when to bring in outside expertise can make all the difference.In this episode, we break down how to recognize the right time for hiring a Fractional CMO. We’ll explore the typical growth phases of small and mid-market companies and discuss when your in-house team might need support to take your marketing to the next level.You’ll learn how to identify strategic inflection points that signal the need for experienced marketing leadership.
2024-12-1009 min
The Revenue Engine with Michael Pacheco#062 Techniques to Strengthen Brand IdentityYour brand identity is the foundation of everything you do in the market.In this episode, we explore techniques to strengthen your brand’s presence and make a lasting impression. From clearly defining your core values to ensuring visual consistency across all touchpoints, we’ll cover strategies that will set your brand apart and make it memorable.You’ll also hear real-world examples of brands that have successfully transformed their identity, illustrating the powerful impact a cohesive brand image can have on customer loyalty and re...
2024-12-1012 min
The Revenue Engine with Michael Pacheco#061 Market Education Beyond the BasicsEducating your market isn’t just about explaining your product.It’s about truly engaging your audience and giving them the knowledge they need to make informed decisions.In this episode, we take a deep dive into advanced strategies for market education that go beyond the basics. You’ll learn how to create content that not only informs but also sparks meaningful engagement with your audience. It’s about building relationships through education, not just selling a solution.
2024-12-1013 min
The Revenue Engine with Michael Pacheco#60 Creative Techniques to Attract New CustomersAttracting new customers in a competitive market requires more than just a good offer—it takes the right strategies to stand out.In this episode, we explore advanced customer acquisition techniques that can give your brand a real edge. We’ll dive into innovative outreach methods, the latest technologies, and unique approaches that have been proven to drive results. These aren’t just theories—they’re tactics that businesses are using right now to pull ahead.You’ll hear real-world c...
2024-12-0510 min
The Revenue Engine with Michael Pacheco#059 Beyond the Traditional Loyalty ProgramsTraditional loyalty programs might not be enough to keep your customers coming back.In this episode, we dive beyond the traditional approaches to customer loyalty that go far beyond simple rewards. These are strategies that don’t just keep customers around—they build genuine, lasting connections. It’s about creating an experience that goes beyond transactions and makes your audience feel truly valued.We’ll dive into real-world examples of brands that have reimagined their loyalty strategies, offering insights you can...
2024-12-0508 min
The Revenue Engine with Michael Pacheco#058 Leadership Insights with Real-Life ApplicationGreat leadership isn’t just about motivation—it’s about driving results and making meaningful change happen.In this episode, we dive into actionable insights from top industry leaders that you can start applying today. These strategies go beyond inspiration and focus on practical methods that actually move the needle for your business. Whether it’s decision-making, communication, or motivating your team, these are the leadership principles that get results.We’ll share real-world examples that highlight effective leadership in action...
2024-12-0507 min
The Revenue Engine with Michael Pacheco#057 Unconventional Business Growth TacticsTraditional growth strategies aren’t always the answer. Sometimes, you need to think differently to break through.In this episode, we dive into unconventional growth tactics that can help you push your business to new heights. These aren’t your typical strategies—you’ll hear about approaches that challenge the norm and provide fresh ways to scale your operations.I’ll share practical examples and insights on overcoming the hurdles that many businesses face, helping you think outside the box and ma...
2024-12-0410 min
The Revenue Engine with Michael Pacheco#056 Manage R&D Budgets with a Strategic Marketing LensManaging your R&D budget is about more than just cutting costs—it’s about making smart choices that support your vision.In this episode, we break down how to approach your R&D budget with a clear focus on what really matters for your business. I’ll share simple, actionable steps you can take to make sure your budget aligns with your goals and drives real results.You’ll hear real-world examples of companies that have found creative ways to manage their R&D spend...
2024-12-0409 min
The Revenue Engine with Michael Pacheco#055 Maintain a Strong and Consistent Brand ImageYour brand’s message isn’t just what you say.It’s how your audience feels when they interact with you.If that message isn’t clear and consistent, you’re leaving connections and revenue on the table.In this episode, we dive into the importance of maintaining a strong and cohesive brand image. Consistency is key—it builds trust, improves recognition, and makes it easier for your audience to connect with your brand. When your me...
2024-12-0409 min
The Revenue Engine with Michael Pacheco#054 Educating Your Customers Through ContentYour customers need to fully understand your offerings to make the right decisions.In this episode, we dive into the importance of educating your market through valuable content. By providing insights and knowledge, you empower your customers to make informed choices while building trust and loyalty. It’s not just about selling; it’s about showing your audience that you care enough to educate them on what they need to know.I’ll walk you through the different types of edu...
2024-12-0312 min
The Revenue Engine with Michael Pacheco#053 Innovative Retention Strategies To Keep Customers Coming BackKeeping your customers engaged doesn’t have to be a constant battle.In this episode, we’re diving into proven retention strategies that will keep your customers coming back time and time again. The key isn’t just offering great products or services—it’s about staying in touch, understanding what they need, and creating experiences that keep them coming back.From tailored communication and personalized follow-ups to loyalty programs and feedback loops, these strategies can transform a one-time buyer into a loyal, long-term supporter...
2024-12-0307 min
The Revenue Engine with Michael Pacheco#052 Effective Techniques to Boost Customer LoyaltyTurning your customers into lifelong advocates doesn’t just happen by accident.In this episode, I break down the simple yet effective strategies that will help you build genuine, lasting relationships with your customers. It’s about more than just offering good products or services.It’s about creating experiences that make your customers feel valued and understood.From offering personalized experiences to implementing rewards programs and consistently delivering exceptional customer service, these techniques can keep your audience coming back f...
2024-12-0307 min
The Revenue Engine with Michael Pacheco#051 Key Elements of Strategic LeadershipStrategic leaders aren’t born—they’re made.In this episode, I dive into the key elements of strategic leadership that drive real success. It’s about having a clear vision, being adaptable when things don’t go as planned, and knowing how to communicate effectively with your team. But more than that, it’s about empowering the people around you and helping them bring their best selves to work every day.Leadership isn’t just about making decisions—it’s about creat...
2024-12-0307 min
The Revenue Engine with Michael Pacheco#050 Effective Strategies to Scale Your BusinessScaling your business doesn’t have to be complicated. In this episode, we break down straightforward strategies to help you grow in a sustainable way.From fine-tuning your operations to reaching more customers, I’ll share actionable insights that will help you tackle the challenges of scaling and keep your business on track for long-term growth.Scaling isn’t about making big leaps.It’s about taking the right steps. We’ll explore how to build a...
2024-11-2806 min
The Revenue Engine with Michael Pacheco#049 Different R&D Financing OptionsResearch and development (R&D) is important for growth, but it can get expensive fast.In this episode, I’ll walk you through a few smart ways to fund your R&D without breaking the bank. We’ll talk about the basics of government grants, venture capital, and even crowdfunding, and I’ll give you a breakdown of the pros and cons of each. The goal is to help you find the right fit for your business, so you can invest in growth without puttin...
2024-11-2806 min
The Revenue Engine with Michael Pacheco#048 Developing a Strong Brand IdentityA strong brand identity isn’t just about a logo—it’s how people feel when they think about your business.In this episode, I’m going to show you how to build a brand that sticks. We’ll talk about what it really takes to define what your brand stands for, and how to make sure your message is clear and consistent across everything you do. From your website to your social media, to how your team interacts with customers—everything needs to line up....
2024-11-2806 min
The Revenue Engine with Michael Pacheco#047 Best Practices for Effective Market EducationSometimes the biggest challenge isn’t selling your product—it’s educating your audience on why they need it.In this episode, we dive into the power of market education. You’ll learn how to create content that not only informs but also builds trust and engagement with your audience. By showing them the real value of your solution, you’re positioning yourself as the go-to answer to their needs.It’s about making education part of your approach, and getting...
2024-11-2708 min
The Revenue Engine with Michael Pacheco#046 Innovative Techniques for Customer AcquisitionAcquiring new customers doesn’t have to rely on traditional methods anymore.In this episode, I’m sharing fresh strategies that are driving real growth in today’s market. We’ll talk about how to use new platforms, the power of creative outreach, and how to reach the right audience in ways that feel genuine. It’s not about trying to reach everyone, but about focusing on the people who really need what you’re offering.The key to growth is un...
2024-11-2708 min
The Revenue Engine with Michael Pacheco#045 Best Practices for Effective Customer RetentionCustomer acquisition is a win. But customer retention is where the real growth happens. In this episode, we’re diving into the strategies that keep your customers coming back, time and time again. It’s more than just offering great service—it’s about building trust, personalizing experiences, and keeping the conversation going after the sale. I’ll walk you through the actionable steps you can take to turn short-term buyers into long-term, loyal customers.Retentio...
2024-11-2707 min
The Revenue Engine with Michael Pacheco#044 Insights from Successful CEOsSuccess leaves behind clues, and today we’re diving into the strategies from CEOs who’ve been through it all.In this episode, we explore leadership lessons from top CEOs and how they’ve navigated obstacles to drive growth. From making tough decisions under pressure to keeping focus on the bigger picture, these stories aren’t just about the wins—they’re about the hard work and mindset that got them there. I’ll share practical insights on how you can take these lessons and apply them...
2024-11-2607 min
The Revenue Engine with Michael Pacheco#043 Effective Growth Strategies for Long Term SuccessGrowth isn’t accidental—it’s something you build with a clear plan and the right moves.In this episode, I break down the key strategies for scaling your business in a way that sticks. We’ll cover everything from picking the right growth path to dealing with the challenges that come with it. Whether you’re just starting to scale or you’re already a successful business looking to take things further, these tips will help you grow steadily without losing sight of what matters...
2024-11-2610 min
The Revenue Engine with Michael Pacheco#042 Strategies for Financing Expensive R&DBuilding new products is exciting, but it can get expensive.In this episode, I’ll walk you through some smart ways to fund your R&D without hurting your cash flow. We’ll talk about how to manage your budget and explore creative ways to cover costs—like grants, strategic partnerships, or even finding investors who believe in what you’re doing.It’s important to balance the need to push your product forward while making sure you don’t overextend yourself financially.
2024-11-2608 min
The Revenue Engine with Michael Pacheco#041 Key Tips for Building a Memorable BrandWhat does it take to create a brand that sticks?In this episode, we dive into what makes a brand memorable and why it’s so important for your business. We’ll talk about the fundamentals—how consistency, messaging, and authenticity all play a part in building something that leaves a lasting impression.I’ll share some practical tips and real-world examples to show you how the best brands do it, and how you can apply these same strategies, whether you're starting from scratch or refre...
2024-11-2608 min
The Revenue Engine with Michael Pacheco#040 Importance Of Market Education And Effective Means To Educate Your MarketIs your audience really seeing the value in what you offer?In this episode, we talk about why educating your audience is one of the most effective ways to build awareness and drive real engagement. It's not enough to just tell people about your solution—they need to understand how it works for them. I’ll walk you through why this matters and how simple, clear communication can make all the difference.I’ll also share practical ways to educat...
2024-11-2109 min
The Revenue Engine with Michael Pacheco#039 Strategies to Boost your Acquisition EffortsIf you’re not actively attracting new customers, you’re missing out.In this episode, I’ll show you how to rethink your approach to customer acquisition. It’s about more than just reaching a wide audience—it’s about reaching the right people and converting them into loyal customers. We’ll dive into the proven techniques that help you identify and connect with your ideal audience, craft messaging that resonates, and build relationships that turn leads into long-term clients.You’ll learn...
2024-11-2109 min
The Revenue Engine with Michael Pacheco#038 Developing Long-Term Partnerships with InfluencersInfluencer partnerships can either drive real impact or waste your marketing budget.In this episode, I walk you through how to build genuine, long-term relationships with influencers that actually deliver. We’ll talk about how nurturing these connections over time leads to authentic engagement and helps your brand make a lasting impression. You’ll also get practical tips on how to identify the right influencers, keep the conversation going, and set up collaborations that benefit both parties for the long haul.
2024-11-2106 min
The Revenue Engine with Michael Pacheco#037 Enhancing Your CRM with Marketing Automation to Streamline ProcessesYou can’t afford to let your marketing run on autopilot.If you’re not paying attention to how your systems work together, you’re leaving potential on the table. In this episode, we break down how integrating your CRM with marketing automation tools can elevate your strategy and give you a clearer view of your customer journey. We’ll talk about how this combination streamlines your workflow, improves customer engagement, and makes your marketing efforts far more efficient. I’ll als...
2024-11-2008 min
The Revenue Engine with Michael Pacheco#036 The Power of Interactive Content to Captivate Your AudienceThe way we engage our audience has to evolve.In this episode, I’m talking about interactive content and how it’s changing the way we connect with people. Instead of just pushing out information, it’s about creating moments that get people involved—whether it’s through a quiz, a poll, or an interactive infographic. These tools give your audience something to do, something to engage with, and that’s how you build a deeper connection. I’ll walk you throu...
2024-11-2009 min
The Revenue Engine with Michael Pacheco#035 Keeping your Customer through Customer Journey MappingUnderstanding your customers' journey is one of the most powerful ways to build lasting relationships.In this episode, I break down the importance of customer journey mapping and how it can boost retention. We’ll explore how to identify touchpoints, create an effective map, and use those insights to improve every part of your customer experience.It's all about making connections that last and keep your customers engaged.Let’s work on transforming the way you connect with your audi...
2024-11-2011 min
The Revenue Engine with Michael Pacheco#034 Predictive Analytics for Marketing SuccessUnderstanding your customers before they act—that’s the key to staying ahead.Predictive analytics can give you that edge. In this episode, I dive into how to use data to anticipate customer behavior and make smarter marketing decisions. You'll discover how to apply these insights to your strategy, identify trends early, and optimize your approach to outsmart the competition.It’s not just about collecting data—it’s about turning it into actionable decisions that move your business forward.
2024-11-1908 min
The Revenue Engine with Michael Pacheco#033 Leveraging PPC Ads Effectively to Boost Business GrowthPPC ads can be a powerful tool for small businesses looking to grow.In this episode, I walk you through how Pay-Per-Click advertising works and how you can use it to reach the right audience. You’ll learn how to create ads that truly connect, track their performance, and make adjustments that help you get better results over time.The key is understanding your audience and putting your message in front of them at the right time. It’s abou...
2024-11-1910 min
The Revenue Engine with Michael Pacheco#032 Differentiating Your Brand in a Saturated MarketBeing noticeable is no longer enough—you have to stand for something that resonates with your audience.It’s not just about being different; it’s about being better in ways that matter to the people you're trying to reach. To do that, you need to understand what truly sets your brand apart and why it matters to your audience. It’s about sharpening your focus and delivering real value that speaks directly to their needs and wants.In this epi...
2024-11-1908 min
The Revenue Engine with Michael Pacheco#031 Collaborating with Micro-Influencers for Maximum ImpactBig impact doesn’t always come from big names.In this episode, I’m talking about how micro-influencers are proving that authenticity matters more than ever. It’s not about flashy endorsements, it’s about finding people who genuinely connect with their audience and align with your brand values. I’ll walk you through why these smaller, yet highly engaged influencers can deliver stronger results, and how you can identify the right ones to partner with.We’ll also dive into ho...
2024-11-1907 min
The Revenue Engine with Michael Pacheco#030 Automating Your Email Marketing Campaigns to Improve EfficiencyEmail automation isn’t just about cutting down on work.It’s about making your marketing more effective without you having to constantly manage it.In this episode, I walk you through how email automation can make your marketing more efficient. I'll cover the best tools to use and show you simple strategies for setting up campaigns that can run on their own. The goal? To help you nurture leads, stay in touch with your audience, and drive results—withou...
2024-11-1408 min
The Revenue Engine with Michael Pacheco#029 Using Customer Stories to Build CredibilityCustomer stories do more than just tell a tale—they amplify your brand’s credibility. When your customers speak for you, it’s not just marketing, it’s real, authentic proof of what you deliver. These stories create connections, build trust, and position your brand as genuinely valuable.In this episode, I break down how customer stories can elevate your brand’s credibility. From collecting real experiences to sharing them in impactful ways, we’ll dive into the strategies that build t...
2024-11-1410 min
The Revenue Engine with Michael Pacheco#028 The Role of Customer Feedback in Journey MappingCustomer feedback is the most powerful tool you have to fine-tune your customer journey. Without it, you're guessing at best. When you listen to your customers, you get a clearer picture of their needs and pain points, which is essential for building a more effective and meaningful experience.In this episode, I explore how to gather, analyze, and act on customer feedback to refine your journey mapping. It’s not just about collecting data; it’s about using that feed...
2024-11-1410 min
The Revenue Engine with Michael Pacheco#027 Data Privacy and Ethics in MarketingTrust is everything. And without it, your marketing efforts won’t go far. It’s the foundation of lasting relationships with your customers. And it’s something that needs to be earned and maintained every step of the way.In this episode, I talk about why keeping things ethical in marketing is not just important, but necessary. You’ll learn practical steps to protect your customers' privacy and use their information responsibly—without compromising your goals...
2024-11-1310 min
The Revenue Engine with Michael Pacheco#026 Leveraging Social Media for Business GrowthSocial media isn’t just about collecting likes—it’s about driving real growth and building relationships. If you're using social platforms, you need to be thinking about how they can actually move your business forward.In this episode, I break down how to select the right platforms for your business, create content that resonates with your audience, and keep them engaged long term. You'll walk away with actionable tips on growing your social presence and converting followers into customers, no matter where you’re start...
2024-11-1310 min
The Revenue Engine with Michael Pacheco#025 The Importance of Brand ConsistencyBrand consistency isn’t just about looking the same everywhere—it’s about building a message that connects with your audience and holds up over time. It's also about making sure every interaction with your brand feels familiar, trustworthy, and aligned with your values.In this episode, I break down why staying consistent with your brand is key to building trust and loyalty. We’ll talk about how to keep your message unified across all channels, how consistency can simplify decision-making, and the long-term impact o...
2024-11-1309 min
The Revenue Engine with Michael Pacheco#024 How to Choose the Right Influencers for Your BrandSelecting the right influencers for your brand can feel overwhelming. But it’s one of the most important decisions you’ll make in your marketing strategy.In this episode, I break down how to select the best influencers for your brand. You'll discover how to identify the right individuals, assess their impact, and cultivate long-term partnerships that yield real results.This isn’t just theory—it’s your guide to effective influencer marketing.Whether you’re jus...
2024-11-1209 min
The Revenue Engine with Michael Pacheco#023 Trends to Watch in the Future of Marketing AutomationStaying ahead in marketing isn’t about jumping on every new trend.It’s about understanding where things are going and staying one step ahead.In this episode, we explore the latest trends in marketing automation, diving into current technologies that are shaping the future of our industry. You’ll gain insights into future predictions and discover how these advancements are impacting marketing strategies today.If you’re curious about the intersection of technology and marketing, this episode is packed w...
2024-11-1212 min
The Revenue Engine with Michael Pacheco#022 Creating a Compelling Brand StoryA brand story that truly connects isn’t something you can just throw together and hope it works—it’s something you need to shape thoughtfully and with intention.In this episode, I break down the key elements of building a narrative that actually resonates. You’ll learn practical storytelling techniques and see examples of brands that’ve gotten it right.If you're ready to build a brand that stands out and truly engages your audience, tune in for insights you can put into action.
2024-11-1210 min
The Revenue Engine with Michael Pacheco#021 Creating Personalized Customer JourneysPersonalization transforms customer journeys and makes every touchpoint count.In this episode, we’ll explore how to tailor each interaction to create a deeper connection. From practical techniques to real-world examples, you’ll see how personalization can improve customer experiences and drive better results.Whether you’re new to this or looking to refine your approach, these strategies will help you engage your audience on a more meaningful level.Let’s make every customer touchpoint work harder for your business...
2024-11-1207 min
The Revenue Engine with Michael Pacheco#020 Advanced Analytics Techniques for Better MarketingData can be your biggest advantage—if you know how to use it.In this episode, we’ll explore practical ways to understand your customers better and make smarter marketing decisions. We’ll break down how to spot trends, connect with specific audiences, and create campaigns that truly resonate.Ready to make sense of your data and turn it into results? Tune in and start using it to your advantage.Catch me on LinkedIn at theMichaelPachecoFor a deep...
2024-11-0710 min
The Revenue Engine with Michael Pacheco#019 The Impact of AI on Digital MarketingAI is changing how we approach marketing, and businesses are starting to pay attention.I’ve seen how it can make a real difference in results.In this episode, we’ll talk about how AI can help with your marketing—whether it’s understanding your customers better, saving time on repetitive tasks, or making smarter decisions with data. I’ll also share examples of how others are using AI effectively.Is your marketing ready to take advantage of these tools? Tun...
2024-11-0710 min
The Revenue Engine with Michael Pacheco#018 Building Brand Loyalty Through Consistent MessagingConsistency builds trust. Trust builds loyalty.It’s something many brands struggle with, but I’ve seen firsthand how a unified message can transform customer relationships.In this episode, we’ll explore why consistent messaging across all your marketing channels matters. You’ll learn how to craft a message that strengthens your brand and turns customers into loyal advocates. Plus, I’ll share examples of brands that got it right—and the growth they achieved as a result.
2024-11-0709 min
The Revenue Engine with Michael Pacheco#017 Measuring the ROI of Influencer MarketingHow do you know if your influencer marketing efforts are actually paying off?I’ve worked with many businesses asking the same question, and together we’ve figured out how to get real answers.In this episode, we’ll break down how to measure the ROI of influencer campaigns. We’ll discuss the key metrics that matter and the tools you can use to assess whether your influencer partnerships are truly driving results. By the end, you’ll know exactly ho...
2024-11-0608 min
The Revenue Engine with Michael Pacheco#016 How to Automate Your Social Media MarketingIf you’re feeling overwhelmed by the constant pressure to post on social media, you’re not alone.I’ve seen businesses struggle, juggling content creation, only to realize that automation can save them time and sanity.In this episode, I’ll walk you through how to automate your social media marketing without losing the personal touch. We’ll look at the tools, the right approach, and how to make automation work for you, not against you. It’s about being...
2024-11-0611 min
The Revenue Engine with Michael Pacheco#015 The Role of Visual Storytelling in MarketingVisual storytelling isn’t just about making things look good—it’s about making your message stick.I’ve seen businesses boost engagement by tapping into this powerful approach to storytelling. It’s about connecting with your audience on a deeper level through visuals that speak for themselves.In this episode, I’ll dive into why visual storytelling matters, how to create visuals that truly engage, and real-world examples of brands that nailed it. If you’re serious about leveling up yo...
2024-11-0608 min
The Revenue Engine with Michael Pacheco#014 Enhancing Customer Experience through Journey MappingI’ve worked with businesses that didn’t realize how much their customer experience was holding them back—until they mapped out their journey.In this episode, we’ll break down the steps to creating a customer journey map. You’ll learn how to identify key touchpoints, understand your customers' pain points, and use those insights to improve every interaction. Whether your business operates online, offline, or a mix of both, this strategy gives you the clarity you need to optimize your customer experience.
2024-11-0507 min
The Revenue Engine with Michael Pacheco#013 The Role of Data Analytics in Modern MarketingData isn’t just an afterthought—it’s the foundation of smarter marketing decisions.I’ve seen businesses leave money on the table because they weren’t tapping into the power of analytics. That’s a missed opportunity.In this episode, we’re diving into the role of data analytics in modern marketing. I’ll walk you through the key metrics you should be tracking, the tools that can give you insights, and how to use data to make marketing decisi...
2024-11-0509 min
The Revenue Engine with Michael Pacheco#012 How to Maximize Your ROI with Digital MarketingDigital marketing can feel like a jungle sometimes, with so many tactics and metrics to keep track of. It’s easy to get swept up in the latest trends and forget to focus on what actually drives results.I’ve worked with businesses that threw money at campaigns, only to realize later they weren’t tracking the right things. That’s a big mistake.In this episode, I’m going to break down how to sharpen your focus on the metrics that actually matter—those that h...
2024-11-0509 min
The Revenue Engine with Michael Pacheco#011 Crafting a Unique Brand Position in a Crowded MarketIn a crowded market, blending in is the quickest way to get lost. It’s not enough to just be “good”—your brand needs to stand out and make a lasting impression.I’ve seen businesses struggle because they don’t know how to carve out their unique space. They compete by doing the same thing as everyone else, which only leads to getting drowned in the noise.In this episode, I’ll walk you through the key strategies for differenti...
2024-11-0507 min
The Revenue Engine with Michael Pacheco#010 Building and Maintaining Successful Partnerships with InfluencersBuilding successful partnerships with influencers is about more than just a paycheck.I’ve seen businesses fall short because they focused too much on follower counts and not enough on finding the right fit. The key to success is building real, authentic relationships that go beyond surface-level numbers.In this episode, I’ll share how to identify influencers who truly align with your brand, how to nurture those connections for lasting impact, and how to measure success in ways that go far beyond just clic...
2024-10-3107 min
The Revenue Engine with Michael Pacheco#009 Top Marketing Automation Tools for Small BusinessesIf you’re running a small business, you know time is everything. I've seen too many small business owners overwhelmed with tasks that could easily be automated, draining energy from the strategic work that actually drives growth.In this episode, I’ll walk you through the best marketing automation tools for small businesses. We’ll break down what makes them stand out, how to pick the right one for your needs, and things to keep in mind when choosing the right tool.
2024-10-3111 min
The Revenue Engine with Michael Pacheco#008 How to Create Engaging Content that ResonatesCreating content is the easy part.Creating content that actually grabs attention and sparks real conversations? That’s where things get tricky.I’ve seen it happen time and time again—brands pump out content, only to watch it get zero engagement. Why? Because they’re talking about their product, not their audience.In this episode, I’ll show you the secret to creating content that truly connects. We’ll talk about understanding your audience, cr...
2024-10-3109 min
The Revenue Engine with Michael Pacheco#007 Mapping the Customer Journey: A Blueprint for SuccessThe customer journey isn’t a straight path—it’s full of turns, bumps, and unexpected detours.I’ve seen businesses miss out on valuable opportunities simply because they weren’t paying attention to how customers actually interact with their brand.Instead of observing the real journey, they make decisions based on assumptions or outdated ideas.In this episode, I’ll show you how to map the customer journey step by step. You’ll learn how to spot important moments when c...
2024-10-3008 min
The Revenue Engine with Michael Pacheco#006 How Data-Driven Marketing Can Transform Your BusinessFlying blind without data isn’t just risky—it’s a missed opportunity waiting to happen.I’ve seen businesses struggle because they relied on gut instinct instead of using data to guide their marketing strategies. The result? Wasted resources and unrealized potential.In this episode, we’ll unpack what it really means to be data-driven. From the best tools for collecting and analyzing data to real-world examples of companies that turned insights into impactful marketing, this conversation is packed wit...
2024-10-3009 min
The Revenue Engine with Michael Pacheco#005 Top 5 Digital Marketing Strategies for Small BusinessesRunning a small business comes with its fair share of challenges, especially when it comes to marketing.I’ve watched countless businesses spend hours on tactics that lead nowhere—leaving them frustrated and further from their goals.In this episode, we’ll cut through the noise. I’ll walk you through five digital marketing strategies that actually deliver results without draining your budget. From SEO basics to leveraging social media, content marketing, and PPC, we’ll focus on the essentials that drive real growth for small...
2024-10-3008 min
The Revenue Engine with Michael Pacheco#004 Leveraging Data for Better Marketing DecisionsGut feelings are great—until they’re not.I’ve worked with businesses that relied on instinct to guide their marketing decisions. Sometimes, it worked. But more often, they found themselves stuck, wondering why their efforts weren’t paying off.The truth? Data is what takes your marketing from guesswork to game plan.In this episode, I’ll walk you through how to use data to make smarter decisions for your business. We’ll talk about t...
2024-10-2912 min
The Revenue Engine with Michael Pacheco#003 Leveraging Influencer Partnerships for Business GrowthInfluencer marketing can feel like a numbers game. Big followers, big reach, big results—right? Not always.I’ve seen businesses chase influencers with massive audiences, only to end up with campaigns that miss the mark. The truth? It’s not about who has the loudest voice; it’s about finding the right voice for your brand.In this episode, we’ll unpack the art of strategic influencer marketing. I’ll walk you through how to spot influencers who genuinely align with your business and your val...
2024-10-2907 min
The Revenue Engine with Michael Pacheco#002 Streamlining Your Marketing with AutomationMarketing is full of moving parts. Emails to send. Campaigns to launch. Reports to analyze. It’s easy to get caught up in the daily grind, drowning in tasks that don’t leave much room for growth-focused strategies.I’ve been there—watching teams spend hours on repetitive work while the bigger picture takes a backseat.That’s where marketing automation comes in. It’s not about replacing people; it’s about freeing them up to do the work that actually matters.In t...
2024-10-2910 min
The Revenue Engine with Michael Pacheco#001 The Power of Storytelling in Content MarketingHere’s the thing: content is everywhere, but most of it? Easily forgettable.I’ve seen brands pour resources into creating material that fades out almost as quickly as it goes live. What’s missing? A real story—something that sticks.In this episode, we’re getting into why storytelling is more than just a trendy idea; it’s a tool for making genuine connections. I’ll break down the core elements that take a story from basic to memorable and...
2024-10-2906 min
The Small Podcast0.8 Michael Pacheco on Sales LeadershipWe catch up with Michael Pacheco from SaaS scaleup Trint to discuss all things Sales. Michael is Director of Sales for Trint. An experienced Sales Professional with over 15 years experience selling leading enterprise solutions to the top companies in North America.Trint is an AI-powered SaaS platform that helps turn interviews or live events into articles and create transcripts from your podcasts and videos. Trint makes transcription, translation, editing and collaboration easy with n one simple and seamless workflow. In this episode, we talk about;- Why it's important to...
2024-01-2558 min
Strategic Advisor BoardEpisode 611 "Pivot Perspectives": Michael Pacheco and Social Omnipresence: Changing the Game for Coaches and ConsultantsDo you want to learn how to create social omnipresence for your coaching or consulting business? Join Michael Pacheco, a digital marketing expert and founder of Boxer Media & Growth Marketing, as he shares his inspiring journey of overcoming challenges and achieving his goals. In this podcast, you will hear Michael’s personal stories, insights, and tips on how to leverage social media, content marketing, and personal branding to grow your audience, generate leads, and increase sales. Whether you are a seasoned coach or consultant or a beginner, this podcast will help you unlock your potential and unleash your creativity. Tu...
2023-09-1226 min
Trouve ta place / Find your placeE27: Conversation with Michael PachecoThis week, we have the pleasure to receive Michael Pacheco as our guest.Michael Pacheco is a marketing strategist and Managing Partner at Boxer Media, a digital marketing and social media agency for coaches, consultants, and thought leaders. His consulting portfolio includes collaborative work with recognized brands such as Johnson & Johnson, The Golden Globes, and Intel. Drawing from a diverse background of experience, Michael finds creative solutions to common sales and marketing problems that support positive ROI, business growth, brand authority, and building trust within the marketplace.—--------------------------------------------------------------------------------------------------------------------...
2023-07-0749 min
Everyone Is Hot!Gabe Pacheco Loves Rosie Perez!THE CATEGORY IS... RANDY FOR ROSIE! Gabe Pacheco (standup, co-host of the Funhouse standup show at Pete's Candy Shop, all around cool guy) joins Michael and Shelley to talk about his Stealth Sex Symbol... Rosie Perez in WHITE MEN CAN'T JUMP (1992). Download wherever you get your pods!Support this show http://supporter.acast.com/everyone-is-hot. Hosted on Acast. See acast.com/privacy for more information.
2023-02-171h 09
Strategic Advisor BoardEpisode 375 "Moments With Foo": Michael Pacheco’s Advice on the Importance of Establishing Authority and Building TrustMichael Pacheco is the Managing Partner at Boxer Media and Growth Marketing for Coaches. Michael is a professional marketing strategist who has worked with both global brands like Johnson & Johnson as well as ambitious start-ups all over the world, in both B2B and B2C models. His unique approach to marketing strategy is derived from a disparate background in linguistics, design, computer research, music, and behavioral psychology. In this episode, Foo and Michael talk about the importance of social media and content marketing in today's digital landscape. Tune in to learn more about the value of...
2022-12-2750 min
Beer & GearBeer & Gear with Michael PettersenThis week we're exited to have Michael Pettersen, Shure microphone's official historian and all around cool guy. Not going to lie, this episode could have gone on for hours since Michael knows almost everything there is to know about the history of Shure, and has some of the best stories around. So come over to our table, and bring another pitcher!
What's on tap today:
903 Luck o' the Sasquach
Allagash Barrel & Bean
2021-05-121h 11
It’s the Kid Michael Show!Episode 10 (ft Jorge Pacheco)Kid Michael unveils his brand new long-term cohost: Jorge Pacheco!
It's the Kid Michael Show! stars Kid Michael and Jorge Pacheco follow the show on Instagram at @kidmichaelart. Theme song written and performed by Matthew Rosenthal. Episode edited by Aristidis Panagis.
2020-06-2158 minRadio – Sarika D. MehtaMichael Pacheco: Of Angels, Demons & Chopped ChorizoToday I had the pleasure of chatting with local author-former Marine-soon to be retired attorney, Michael Pacheco. He is the author of Of Angels, Demons and Chopped Chorizo: A Collection of Cuentos.
Born in the Chihuahuan desert of northern Mexico, Michael’s family moved up to the Pacific northwest when he was a child. He remained and established roots here, graduating from Kennewick High School and receiving his BA from Gonzaga University and his JD from Willamette University.
A former Marine, he has served as a prosecutor, parole board member, and assistant attorney general for th...
2014-05-0200 min