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Showing episodes and shows of
Michael Sabat
Shows
Free Mike Podcast
The Advantages of Nuclear Energy vs Solar or Wind Energy | Free Mike Clips
You can watch the full episode on Rumble: https://rumble.com/vxmtlv-the-politics-of-energy-feat.-sanjay-narayan-fmp-7.htmlSanjay Narayan is a practicing attorney based in Dallas, Texas specializing in complex business litigation including financial, labor and employment, trademark and copyright infringement, and data breach and privacy matters. He is a board member of the Texas Asian Republican Assembly, a former policy advisor for the Chris Christie campaign in 2016, and, in 2019, was appointed by Texas Governor Greg Abbott to be a member of the Texas Radiation Advisory Board.You can follow Sanjay in his social media accounts: @SanjayNarayan
2022-03-25
06 min
Free Mike Podcast
Why is a Nuclear Power Plant So Difficult (and Expensive) To Make in the U.S.? | Free Mike Clips
You can watch the full episode on Rumble: https://rumble.com/vxmtlv-the-politics-of-energy-feat.-sanjay-narayan-fmp-7.htmlSanjay Narayan is a practicing attorney based in Dallas, Texas specializing in complex business litigation including financial, labor and employment, trademark and copyright infringement, and data breach and privacy matters. He is a board member of the Texas Asian Republican Assembly, a former policy advisor for the Chris Christie campaign in 2016, and, in 2019, was appointed by Texas Governor Greg Abbott to be a member of the Texas Radiation Advisory Board.You can follow Sanjay in his social media accounts: @SanjayNarayan
2022-03-23
08 min
Free Mike Podcast
The Politics of Energy feat Sanjay Narayan | FMP #7
Sanjay Narayan is a practicing attorney based in Dallas, Texas specializing in complex business litigation including financial, labor and employment, trademark and copyright infringement, and data breach and privacy matters. He is a board member of the Texas Asian Republican Assembly, a former policy advisor for the Chris Christie campaign in 2016, and, in 2019, was appointed by Texas Governor Greg Abbott to be a member of the Texas Radiation Advisory Board. You can follow Sanjay in his social media accounts: @SanjayNarayanTwitter - http://www.twitter.com/SanjayNarayan
2022-03-16
1h 09
Free Mike Podcast
Breaking Barriers in Mental Health feat Michelle Dickinson | FMP #6
May is Mental Health Awareness Month.Michelle E. Dickinson is a passionate mental health advocate, a TEDx speaker, and a published author of a memoir entitled Breaking Into My Life. After years of playing the role of caregiver to her bipolar mother, Michelle embarked on her own healing journey of self-discovery. Her memoir offers a rare glimpse into a young girl’s experience living with—and loving—her bipolar mother. Michelle spent years working to eradicate the mental health stigma within her own workplace by elevating compassion, causing more open conversations, and leading real change...
2021-05-31
19 min
Free Mike Podcast
Does God Change His Mind? feat Doug Ward | Free Mike Clips
Catch the full episode: https://rumble.com/vgoynb-is-christianity-still-relevent-feat.-doug-ward-free-mike-podcast-5.htmlPastor Doug Ward, author of "I Object: Uncommon Answers to Common Objections to Christianity" (available now on Amazon), talks through how to reconcile the "wrathful, vengeful" God of the Old Testament and the "merciful" God of the New Testament. It seems the nature of God is more complicated, much like humanity, than the simple black and white projection of popular culture. Amazon link to Pastor Ward's book: https://www.amazon.com/I-Object-Doug-Ward/dp/1545639221Join m...
2021-05-18
05 min
Free Mike Podcast
Free Money That Leads to Tyranny feat. Kenneth Ameduri | Free Mike Clips
Watch the full episode: https://rumble.com/vfrf9j-investing-art-and-perspectives-feat.-kenneth-ameduri-free-mike-podcast-4.htmlKenneth explains how all the current "stimulus" checks will have their bills due eventually and why it leads to the rabbit hole of political and economic tyrrany. The conversation is a segment from the economics and investment episode of Free Mike Podcast featuring entrepreneur and investor Kenneth Ameduri of Crush the Street.Kenneth Ameduri's website - http://www.crushthestreet.comJoin me on Rumble using my referral link: https://referral.rumble.com/5NYD
2021-05-14
04 min
Free Mike Podcast
Similarities & Differences of the Many Christian Churches feat. Doug Ward | Free Mike Clips
Pastor Doug Ward, author of "I Object: Uncommon Answers to Common Objections to Christianity" (available now on Amazon), explains the fundamental similarities and differences of the modern Christian churches and how we navigate through them.Amazon link to Pastor Ward's book: https://www.amazon.com/I-Object-Doug-Ward/dp/1545639221Join me on Rumble using my referral link: https://referral.rumble.com/5NYDPlease subscribe to my Rumble channel: rumble.com/freemikeliveYou can also follow me on the following social media...
2021-05-12
05 min
Free Mike Podcast
Is Christianity Still Relevent? feat. Doug Ward | FMP #5
Doug Ward is the Senior Pastor of Mundelein Church and adjunct professor of the New Testament at Olivet Nazarene University. Pastor Ward has been a pastor in Mundelein for 15 years; he completed his Masters in New Testament in Wheaton College and his PhD. coursework in Biblical Theology from Marquette University. He is also the author of "I Object: Uncommon Answers to Common Objections to Christianity" available now on Amazon and wherever books are sold.Amazon link to Pastor Ward's book: https://www.amazon.com/I-Object-Doug-Ward/dp/1545639221Join me on R...
2021-05-08
51 min
Free Mike Podcast
How Real Estate and YouTube Subscriptions Predict Economy feat. Kenneth Ameduri | Free Mike Clips
Kenneth Ameduri explains what the Texas real estate market, stock markets, and YouTube subscription rates all have in common and where it is trending to.Full episode: https://rumble.com/vfrf9j-investing-art-and-perspectives-feat.-kenneth-ameduri-free-mike-podcast-4.htmlKenneth Ameduri is the chief editor and co-founder of CrushTheStreet.com, a leading financial publication that focuses on education and trend analysis. He also founded FMT Advisory, a financial management firm that manages millions in client funds. He considers himself a student of Austrian economics (very interesting field of study for economic geeks, btw!!) and market trends as he has successfully i...
2021-04-22
04 min
The Chat Bubble
Podcasting + SMS Marketing
Using SMS is an opportunity for podcasts to greatly improve their advertising response rates and become a much more strategic space for brands to spend their ad dollars. This episode introduces the idea and dives into how podcasts might implement the strategy. Read more about this idea here. https://www.atmssg.com/blog/podcastings-opportunity-with-messaging
2020-11-22
18 min
adventvision
Diskusi Pelajaran Sekolah Sabat ke-2 Tgl 11 April 2020, Pdt DR Blasius Abin
Diskusi Pelajaran Sekolah Sabat ke-2 Tgl 11 April 2020, Pdt DR Blasius Abin Host dan Moderator : Christo Simatupang Panelist : Therind Hutapea, Pdt Frend Frans , Pdt Blasius Abin Tumoutou Imperium SDA Church Zoom Webinar
2020-04-11
43 min
The Chat Bubble
The free Facebook Messenger tool build into FB (that no one is talking about)
Facebook has built conversation and data collection into Facebook Ad Manager. It's a great capability, but no one is talking about it yet. This episode talks about why this tool is important and how to add Facebook conversations into your Facebook Ads.
2020-04-04
00 min
adventvision
Hari Sabat dalam kitab Yohanes, Pdt Hudyard Muskita
Hari Sabat dalam kitab Yohanes, Pdt Hudyard Muskita
2020-04-03
26 min
The Chat Bubble
Text messaging campaigns for public health
Text messaging works really well in the public health space. In this episode we discuss why text messaging + public health are a match and details some successful, past campaigns that focus on flu shot finder via SMS, text message smoking cessation and query services during the Sandy Hurricane in NYC.
2020-03-21
00 min
The Chat Bubble
Messaging 101: What are the different approaches for messaging campaigns?
This episode is an overview of the different options for messaging campaigns and high level strengths and weaknesses for each. Opt-in SMS Peer to peer SMS Text to donate Automated reminders/2FA Facebook Messenger WhatsApp
2020-03-14
00 min
The Chat Bubble
Messaging 101: What makes messaging different?
Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful. In this episode we review the unique aspects of messaging channels and how to think about strategies to match. This might be the most important episode in the Messaging 101. All of the tips and best practice episodes that follow, build on the core ideas discussed here.
2020-03-07
00 min
The Chat Bubble
Facebook Kills the Messenger Discovery Tab
It seems like the Facebook Messenger platform is coasting to a stop with their latest change ending the Discovery tab. In this episode we discuss what's really going on. If this means Facebook is slowing the Messenger platform we review what caused the problems and lessons to take away from the demise.
2020-03-01
00 min
The Chat Bubble
Messaging 101: What is Messaging?
Messaging 101 helps any digital marketer understand messaging channels for marketing. We start with the easiest question of all, "What is Messaging? It's pretty simple, but important to understand what channels & technologies are in and out in. For more materials on the topic, and to signup for the newsletter please visit atmssg.com.
2020-02-22
00 min
The Chat Bubble
Two Announcements
Just two quick announcements on the podcast this week.
2020-02-15
00 min
The Chat Bubble
Strategic trends for messaging platforms in 2020
Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it.
2020-02-08
00 min
The Chat Bubble
Jed Alpert, Mobile Commons founder and SVP at Upland Software
Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies. Mobile Commons was acquired by Upland Software in 2014 and Jed has continued to drive much of what's happening in the messaging space. Upland software has acquired several messaging platforms and is one of the largest messaging companies in the world. As Jed discusses in the episode, Upland software is currently focused on helping their customers take an omnichannel approach and understand the actionable insights in their m...
2020-01-24
00 min
The Chat Bubble
Jeremy Horowitz from the Messenger Mastermind podcast
I found another excellent podcast about messaging. It's the Messenger Mastermind podcast and messengermastermind.co on the web. This week I chatted with Jeremy Horowitz, the founder and host of Messenger Mastermind. Half the conversation is on their podcast and then we finish the conversation on The Chat Bubble. Listen to find out how eCommerce companies are using Facebook Messenger and how Jeremy expects the upcoming changes to affect the space.
2020-01-18
00 min
The Chat Bubble
Facebook's Messenger pricing could be fixed so everyone wins
The new Facebook Messenger pricing model, might hurt the channel and all of the developers that have built on Messenger. There is a different approach that might work better for everyone involved.
2020-01-11
00 min
The Chat Bubble
RCS, Facebook Messenger & SMS predictions and wishlist for 2020
Predictions and wished for messaging channels in 2020. The biggest takeaways are: 1. Messaging is a digital marketing channel 2. The one most important thing an organization can do is build their mobile opt-in list. 3. There are special incentives behind RCS where if any vendor has success with the features, other incumbent vendors will be forced to release RCS offerings. So I think we will see significant adoption of RCS in messaging platforms and organizations.
2020-01-04
00 min
The Chat Bubble
Text Messaging, Facebook Messenger and RCS in 2019
Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down. The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on. Visit http://atmssg.com for more information on messaging channels and be...
2019-12-28
00 min
The Chat Bubble
OutreachCircle Launches P2P SMS
Sangeeth Peruri joins the podcast to talk about OutreachCircle and the recent launch of P2P texting into the product. OutreachCircle is a tool that helps businesses or organizations like political campaigns or local unions communicate and drive collective action. OutreachCircle is an existing business & product that added fairly sophisticated messaging functionality. It's exciting to messaging integrated into products, rather than simply standalone applications. This instance is more interesting because the messaging is more than just a simple reminder or 2FA. Sangeeth talks about why they built P2P SMS, how it differs from the...
2019-12-20
00 min
The Chat Bubble
5 Industries with an unfair advantage with messaging campaigns
Certain types of organizations are predisposed to be more successful with messaging. Let's list those industries and talk through why certain verticals are better than others with messaging as a marketing and communication channel.
2019-12-14
00 min
The Chat Bubble
Why isn't SMS marketing bigger than email marketing?
Anyone that's worked on SMS marketing campaigns has seen incredible response rates and conversion rates. It's extremely common for the SMS list to convert at 3x, 5x or even 10x the rate of the email list. We've all wondered, why is there so much more attention and resources paid to email campaigns, when the SMS campaigns are doing so much better. That's the question we pull apart in this episode of The Chat Bubble. After all this success, why isn't SMS the dominant & default digital marketing communications channel?
2019-12-07
00 min
The Chat Bubble
Facebook Messenger Case Study: Chatfuel with Leeds Beckett University
This podcast is a review of a case study published Chatfuel's website. A written review has been posted on atmssg.com This is a great example of how Facebook Messenger can work with an existing sales and marketing process to make customers happier and make the whole process more efficient.
2019-12-01
00 min
The Chat Bubble
How to optimize the new, top metric in Facebook Messenger
The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.
2019-11-25
00 min
The Chat Bubble
Andre Sternberg shares Sierra Club's approach to Facebook Messenger
Sierra Club is well known for their environmental protection efforts. In the non-profit tech world they are also known for being an innovative and data driven organization. They were an early adopter of Facebook Messenger and over the past few years have built a robust and engaging Messenger campaign. Andre Sternberg joins the show today to talk about how the organization launched on Messenger, how Sierra Club approaches that channel and their goals for Messenger campaigns. This is my favorite episode of the year and anyone interested in messaging channels will find this success story...
2019-11-09
00 min
The Chat Bubble
Announcing @Mssg - atmssg.com
Atmssg.com is a site that shares news, best practices and case studies about everything messaging. The idea is to build community around people running messaging campaigns and to provide information for those looking to launch messaging at their organization. Please check it out and signup for the email newsletter (yes, I get the irony of that).
2019-11-02
00 min
The Chat Bubble
What's still possible with Facebook Messenger
Facebook announced big changes with the Messenger platform. These changes greatly affect how organizations can use Messenger in the future. This has created a lot of uncertainty in the space and frankly a lot of worry. The good times are definitely over. Facebook Messenger is no longer a channel where you can build and activate a subscriber list. But this doesn't mean that FB Messenger is dead. In this episode we talk through what's still possible with Facebook Messenger and the type of interactions that organizations should focus on in a post-broadcast world.
2019-10-19
00 min
The Chat Bubble
Facebook crushes their Messenger ecosystem and may just reinvent mobile ads in the process
Facebook announced that only verified news Pages can send broadcasts. I personally don't know what it takes to become a verified news Page, but I imagine that less than 1% of Pages doing Messenger can be verified. So any Page that has built a subscriber list on Messenger will be losing the ability to freely connect with those subscribers in January 2020. This is a big deal. There are organizations out there that have built lists of millions of subscribers and they are losing those subscribers because of this change. As an alternative to broadcasts, Facebook is...
2019-09-28
00 min
The Chat Bubble
The Holy Grail of Messaging
This episode talks through the big ideas around how messaging can reach it's full potential for organizations. Spoiler alert - we're not there yet.
2019-06-15
00 min
The Chat Bubble
How to ask for data in a text message conversation
This is a more advanced episode that talks through the best practices for collecting user data in an SMS conversation.
2019-06-01
00 min
The Chat Bubble
Why non-profits own the messaging space.
I'd suggest that when it comes to messaging, non-profits have launched the most interesting and successful campaigns. In this episode we talk about why that might be the case.
2019-05-26
00 min
The Chat Bubble
Why Non-profits Are Rushing to Messaging
This episode details why messaging is such an exciting channel for non-profits (and businesses). The ideas behind this podcast are also posted at 101fundraising.org. In June I'm presenting a virtual session focused with the Resource Alliance talking about non-profits using messaging channels for acquisition and fundraising. This podcast is the background on that session. If you're interested in messaging, please register for the free conference and check out my session.
2019-05-18
00 min
The Chat Bubble
How can organizations use WhatsApp?
WhatsApp provides some new tools for non-profits and business to communicate on using their app. Here is an overview of the basics as to where an organization can start with WhatsApp.
2019-05-12
00 min
The Chat Bubble
Derek Johnson, Tatango CEO, talks shared short codes and 10DLC
Derek Johnson is prolific, talking about SMS, RCS and the messaging space on the Tatango Youtube Channel and LinkedIn. He chats with me today about changes to how the carriers plan to manage shared short codes and long codes. Derek provides valuable information, echoing what the carriers are saying about shared short codes and providing insight on where he thinks the space is heading.
2019-04-28
00 min
The Chat Bubble
Messaging Drives More Action
2019-04-13
00 min
The Chat Bubble
Messaging campaigns bring More People
The framework that I like to use when an organization is thinking about their messaging strategy is "More People + More Action". When an organization ads messaging as a channel, it brings More People and drives More Action. In this episode we talk through the "More People" benefit and how that works through messaging.
2019-04-05
00 min
The Chat Bubble
Opt-in vs. Peer to Peer SMS messaging
Kate Myers joins The Chat Bubble to help explain the differences between opt-in and peer to peer SMS messaging. The short answer is that if an organization wants to do automated messaging they're required to have users opt in. An organization can manually send messages to people without getting their opt-in first.
2019-03-23
00 min
The Chat Bubble
Best Practices for SMS Keywords
Last week's episode was about call to action best practices. This week we are going to focus on a specific piece of the call to action - they keyword. Here are keyword best practices. I like to capitalize the keyword. It highlights what the user should text in, but doesn’t confuse them with quotes. Any text message vendor should be able to handle capital or lowercase letters, just like a URL. Keep the keyword simple. Just use a word. Again, think like an ideal URL and focus on simple and understandable. Sometimes teams want to squeeze their br...
2019-03-16
00 min
The Chat Bubble
SMS Call to Action Best Practices
To review, a keyword call to action (or text call to action) is when a promotion tells the viewer to text in. This takes the form of “Text KEYWORD to SHORTCODE”, where the short code is a 5-6 digit number that is statice and the keyword can be chosen and tracked to the promotion. If I were a marketer with the Cleveland Browns I might have a call to action that reads. “To put your name down for 2019 season tickets, text BROWNS to 216216.” Let’s break down how all of this might work. “To put your...
2019-03-10
00 min
The Chat Bubble
What the heck do I know?
It was pointed out to me that I should share some of the campaigns I've been a part of and my experiences in the messaging space. So that's what this episode is about.
2019-03-02
00 min
The Chat Bubble
Why bots were D.O.A but messaging is still thriving
In early 2016 Facebook released an API for Messenger and introduced the age of bots. Quickly it became obvious to everyone that bots were the next huge trend, startups got funded, Medium posts were written and the space was officially hot. I’d been doing messaging for about 8 years at the time and the it wasn’t clear to me that bots would work. Other people that had experience with messaging didn’t jump on the bot bandwagon either. It’s safe to say, 3 years later, that the bot era hasn’t happened. I don’t think it’s coming soon...
2019-02-24
00 min
The Chat Bubble
The Superpower of Messaging = Response
The super power of messaging is response. With a messaging campaign it’s possible to ask people to respond, they’ll do it and the response can be valuable. I don’t know a better way to say it.
2019-02-18
00 min
The Chat Bubble
What's better short codes or long codes?
We talk through the ins and outs of long codes and short codes for SMS campaigns.
2019-02-09
00 min
The Chat Bubble
Usage and Ubiquity of Messaging
Messaging has the most reach and is the most used communication channel in the world. This episode details how big it actually is.
2019-02-04
00 min
The Chat Bubble
The Pitch for Messaging
The Chat Bubble is back with a new spin. We're going to publish regular episodes that focus more on education explaining how messaging works as a communication and marketing channel for organizations. This episode focuses on the basic pitch - how to explain messaging and why it's interesting for business & non-profits to investigate the channel. We briefly touch on the big news this week that Facebook, Whatsapp and Instagram messaging will merge.
2019-01-29
00 min
The Chat Bubble
The Facebook Apocalypse
It's been a bumping road for Facebook and anyone working in their ecosystem. Here are my thoughts on what happened and where all of this will lead. Facebook is back, approving new apps! So it appears that things will be back to normal soon. Notes: Set the stage: Set the stage: - Facebook is not launching/approving new apps. Zuckerberg is testifying before Congress. #delete_facebook is a thing My take: Yes Facebook is agressive. They are going to come out of the sitation in a...
2018-04-21
00 min
The Chat Bubble
Messenger Platform 2.3 Release
The last few episodes focused on SMS. This episode we are going to snap back into the FB Messenger world in a big way. Today we'll talk about new features that Facebook released, and we'll get into a big permission update included in the Messenger platform 2.3 release. But before we get into that, as always if you have feedback, questions or comments, the best way to get in touch is to send a Message to the podcast FB Page - Open Facebook Messenger.... Back to Messenger Platform 2.3 First off, I love what the FB team...
2018-03-25
00 min
The Chat Bubble
Messaging and non-profit fundraising
Today's show is another response to questions that I found this week. This time the questions came from a list serve that I subscribe to, and the focus was about how non-profits can use text messaging for fundraising. I responded on the list serve and was kind of surprised that I hadn't already done a podcast on this. One interesting thing about podcasts is that it's really hard to know who is listening. We get stats on how many people download, but it's not possible to know who you listeners are. If you're not a non-profit, keep...
2018-03-11
00 min
The Chat Bubble
Q&A Episode - Use cases and differences of messaging channels
This is a pretty niche podcast and when I started it I thought that maybe there is a thousand people in the world that might be interested in this stuff. That audience would grow, but I've never really cared about the number of downloads - I've cared more about engagement from the people listening. This engagement has been pretty incredible and it's really rewarding. So for everyone that has messaged in or emailed thank you. On today's show I'm going to give my opinion on a few questions that a listener had. Along these lines.... if you're...
2018-03-04
00 min
The Chat Bubble
Testing Facebook Ad Objectives That Route to Messenger
This episode provides a little more insight to the article below. We test the different types of Facebook Ads to see which objective works best when routing users to Messenger. https://chatbotsmagazine.com/testing-facebook-ad-objectives-that-route-to-messenger-aa3784bb7eb4
2018-02-18
00 min
The Chat Bubble
Balint Pataki, CEO of Chatbot Tutorial and Host of Chatbot Tutorial Podcast
Another episode with a fellow podcast host. Balint founded Chatbot Tutorial and hosts the Chatbot Tutorial podcast. Part One of the episode airs on the Balint's podcast. https://chatbottutorial.com/marketing-channel/ Part Two is here in The Chat Bubble feed. You can also click through to checkout a quiz about bots, and some free tutorials. https://chatbottutorial.com/quiz https://chatbottutorial.com/freecourse
2018-02-04
00 min
The Chat Bubble
Thomas Hybki, Host of the Yakker Bot Talk podcast
I found another podcast about messaging, and we are guesting on each other's shows. Thomas Hybki is the host of Yakker Bot Talk and he's on The Chat Bubble today to talk about what's new and interesting with Facebook Bots. You can get his podcast on iTunes. I'll be on his show sharing all my ideas on messaging that I haven't yet divulged on That Chat Bubble. I hope you enjoy both shows. Yakker Bot Talk on iTunes. https://itunes.apple.com/us/podcast/yakker-bot-talk/id1296369391?mt=2
2018-01-28
00 min
The Chat Bubble
Messaging for the Election
This episode is an overview of how messaging works for political campaigns. We're working on a more thorough written overview, but wanted to get the audio out. Here are some links to pages mentioned in the audio. First, the interview with Lloyd from the Hillary for America Campaign. http://thechatbubble.com/2017/11/lloyd-cotler-sms-campaign-manager-for-hillary-for-america/ @Mssg Election Messaging: http://try.atmssg.com/voter-reg-and-gotv/ Message into The Chat Bubble Facebook page: http://m.me/thechatbubble?ref=vote
2018-01-21
00 min
The Chat Bubble
Messaging Playbook, Step 3 Engage
Today we are doing another solo series and I am talking through Chapter 3 of the messaging playbook. This part is all about engagement and how to start using messenger for engagement. If you haven't checked out the Playbook yet, you can message in and download it. Just open FB Messenger, search for The Chat Bubble and click the get started button. We'll ask for your email and then we'll email you. The Playbook gives an overview of the top 4 marketing use cases for messaging and FB Messenger. We lay things out in a step by step guide so that...
2018-01-14
00 min
The Chat Bubble
Michael Lamb, President and Co-Founder of nativeMsg
Welcome to 2018. As we're releasing this episode it's early 2018 and absolutely freezing in DC where I am and all over the East Coast. On today's show we have a Chicago native, so he's probably used to the cold > Michael Lamb, the President and Co-Founder of nativeMsg and OptIt Inc. Part of what I like about doing the podcast is that the people I speak with have different experience levels with messaging. Some people are just getting started and talking about bots, some people have been doing messaging for a long time. Michael Lamb has a lot of...
2018-01-07
00 min
The Chat Bubble
Chris Messina Discusses Conversational Commerce, Voice and the Erosion of Brands
Today's guest on The Chat Bubble is Chris Messina. He's pretty internet famous. Most notably, he popularized the hashtag-- like the original hashtag for Tech and for Twitter, that hashtag-- and more recently he coined the phrase Conversational Commerce, which has been a label for different strategies as messaging apps and automated messaging campaigns become more common. Here’s the original post on conversational commerce. Listening to him, it's clear that Chris spends a lot of time thinking about technology and the strategies behind a lot of the companies in the emerging sectors in the space. This is a...
2017-12-24
00 min
The Chat Bubble
Messaging Playbook, Step 2 Test
We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.
2017-12-17
00 min
Going Deep with Aaron Watson
267 Unleashing Messaging in Your Marketing Strategy with Michael Sabat
Michael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014. In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers h...
2017-12-11
33 min
The Chat Bubble
Messaging Playbook, Step 1 Convert
We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs. The best way to get the Playbook is to message in to The Chat Bubble Facebook Page. Just click here to go to our Messenger Page and then click the Get Started button.
2017-12-11
00 min
The Chat Bubble
Part 2: Hillary for America, SMS Campaign Manager Lloyd Cotler
We're back with Part 2. Be sure to listen to the first half before listening to the second. If you're not already, please subscribe to The Chat Bubble Podcast on iTunes or wherever you listen to podcasts. I've launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to our facebook Page. http://m.me/thechatbubble?ref=cb...
2017-12-03
00 min
The Chat Bubble
Lloyd Cotler, SMS Campaign Manager for Hillary For America
I've been in to a lot of the guests that have come on The Chat Bubble podcast, but I think this episode is the best story we've heard so far. On today's show we are speaking with Lloyd Cotler. He was the SMS Campaign Manager for the Hillary Clinton campaign, sometimes referred to as HFA. As we'll discuss in the episode, the Hillary campaign did things that no other mobile campaign had ever done. They did it at a scale that most mobile campaigns never reach and they did all of this on a timeline that's almost impossible.
2017-11-25
00 min
The Chat Bubble
The Playbook Overview: The 4 top marketing use cases for Facebook Messenger
We're releasing a Playbook for Messaging. The focus is making messaging a marketing channel. It highlights the top 4 marketing use cases for Facebook Messenger and lays everything out in a step by step guide. The hope is to share an approach that digital marketers haven't heard before. Instead of leaving Messenger to the customer service bots or operations teams, the marketing department is actually in the best position to capitalize on messaging immediately. The best way to get the playbook is to message in to The Chat Bubble - click here, and then the Get St...
2017-11-19
00 min
The Chat Bubble
Sandi Fox, Founder of Smart as a Fox shares the organization's perspective on SMS
On today's show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency. Recently on the show, I've been talking to people that really know the messaging space, but they've all been vendors. On this episode we have someone that really knows about messaging, but she's coming from the client side and the consultant angle. Sandi worked for a non-profit where she took control over the text messaging campaigns and oversaw tremendous growth and success. After that, in the last 6 months or so, Sandi has launched...
2017-11-12
00 min
The Chat Bubble
Max Kamin-Cross from Hustle discusses Peer to Peer SMS
On today's show we have Max Kamin-Cross from Hustle. Officially, his title is Director of Product Partnerships, but he was the first DC employee at Hustle, and has been a big part of building everything they're doing in Washington DC. If you haven't heard of Hustle, they're a pretty big deal. They are definitely a darling of the messaging space, and have done particularly well with Peer to Peer SMS campaigns for non profit and political campaigns. They are one of the few companies that are venture backed and also doing a lot of business with campaigns...
2017-11-05
00 min
The Chat Bubble
Derek Johnson, CEO of Tatango discusses a decade of SMS campaigns
This episode shares some great information about text messaging campaigns. Derek Johnson, Founder and CEO of Tatango is today's guest. We'll let Derek tell us more about Tatango, but it's safe to say that his company Tatango is one of the best known text messaging companies out there today. And a big reason why Tatango is well known is Derek's blogging and conent marketing. He's an absolute thought leader in the space and he's very respected by people in the industry. I can't say enough about the content that Derek is putting out there. Right...
2017-10-29
00 min
The Chat Bubble
Facebook Messenger vs. SMS - FBM's 3 biggest advantages
Sick, busy and baby. So this podcast is short. Actually have some very interesting guests coming up, so stay tuned. Today I’m doing a short overview of the top advantages that Facebook Messenger has over SMS. These are the simple simple basics. For the last few episodes we’ve been talking through SMS- how it works, FAQs etc. We’re going to make a shift in the solo series and talk about Facebook Messenger. We already discussed a little bit about how messaging apps came into being. I just thought of a new analogy that is applic...
2017-10-15
00 min
The Chat Bubble
SMS+Messaging FAQs
SMS, Facebook Messenger, WhatsApp or iMessage? This answer is evolving. It’s now October of 2017 and I think this answer might be different in the future. The short answer is SMS is the dominant channel right now, but in the future one of the messaging apps might be a better choice. The question really boils down to SMS broadcast vs. Messenger Apps, and right now it’s only really Facebook. Let’s go through the SMS positives. First, it’s ubiquitous. It’s installed on every phone. The other big positive for SMS is...
2017-10-02
00 min
The Chat Bubble
Jason Brenier, Director of Strategy at Georgian Partners Impact discusses conversation, NLP and AI
Jason is a linguist that works at Georgian Partners, a growth-stage investment firm. Georgian Partners focuses on conversational business as an investment thesis. They've written a great deal of best practices and think pieces on where the space is heading. As part of the Impact team, Jason helps Georgian Partners companies use NLP and advanced linguistic tactics to improve products and customer outcomes. Jason has more than 15 years of experience applying advanced analytics, computational linguistics and machine learning to business problems in the financial services, pharmaceutical and legal domains. Our conversation covered many topics with a f...
2017-09-24
00 min
The Chat Bubble
The benefits of SMS as a marketing & communications channel
Why companies and organizations should do SMS. The solo series has been about explaining messaging channels. We’ve been concentrating on SMS and there is a lot of background information and terms that we’ve discussed over the last two episodes. It’s been a lot of detail, this episode is the payoff. We’re going to talk through from an organization or marketers point of view, what SMS is good for and how an organization should use the channel. These are not the only answers, but they are pretty comprehensive and we’re talking at a high le...
2017-09-17
00 min
The Chat Bubble
Elliott Golden founder of Civic Shout talks advocacy over Messenger
Elliott Golden joins the pod to talk about using Facebook Messenger to help people contact Congress. Civic Shout walks the user through a quick conversation and then sends a fax to the user's legislators. Elliott created most if not all the technology and he helps clients promote their campaigns. So the conversation focuses on the details of building the interaction and strategies for promotion. Hope you enjoy.
2017-09-11
00 min
The Chat Bubble
SMS terms you need to know before launch
We’re going to stick with SMS campaigns on today’s show and talk through the different terms, definitions and service providers in the space. This is a follow-on to the last episode where we talked through the different types of SMS campaigns. Now, we’re going deeper with broadcast messaging and mobile donations. If you’re thinking about doing an SMS campaign or are new to the space, this background will be helpful. It’s a little dry if you’re just listening for fast-paced, thrilling messaging chat (that’s a joke). When I was selling SMS campaigns...
2017-09-02
00 min
The Chat Bubble
The different types of SMS campaigns
On the previous Solo episode we listed the different type of messaging apps. This episode we are going to dig a little deeper into SMS. It’s a little strange because it’s such a simple thing – a text is only 160 characters, can’t even have a picture and maybe it can have emoji… but in application there are a number of different ways that companies and organizations use SMS. I worked with SMS campaigns for a long time and have a lot of opinions. As we do more episodes I’ll be more opinionated, but right now we are go...
2017-08-21
00 min
The Chat Bubble
Ishay Tentser, CEO of Initech
Ishay joined the podcast to share a few different projects that his agency has worked on, as well as a perspective of what's happening outside the US. Ishay's firm, Initech, has been in business for about a decade and within the last 2 years they've begun to focus on Facebook Messenger applications. They are based in Israel and Ishay travels regularly through Europe and provides some anecdotes about what's happening outside the US. Here are a few links for contact or campaigns and examples mentioned in the show. Ishay's contact information. ishay at initech.co.i...
2017-08-14
00 min
The Chat Bubble
Solo Series #2 - All the Messaging Channels - SMS, Messenger, Snapchat, WeChat
This week, we have another solo podcasts that discusses messaging in detail. I'm calling these types of episodes, the Solo Series, because I can't think of a better name. We're going to alternate in the feed - interview then solo, etc. Here are the notes on this episode. Solo Series with my thoughts on Messaging, terms and best practices. On the last episode we talked about Messaging as a channel and compared messaging to other communication channels like email and phone calls. All of this is from the aspect of an organization looking at Messaging channels. We’re...
2017-08-06
00 min
The Chat Bubble
Episode #17 Arte Merritt Co-founder and CEO of Dashbot
Arte Merritt joins the podcast to talk about Dashbot and analytics for conversations and bots. Dashbot helps builders track what's happening on their messaging and conversation applications. Dashbot works on messaging channels like Facebook Messenger and SMS as well as voice devices like Amazon Echo and Google Home. The most impressive thing about Dashbot has been their growth. They've processed 7 billion messages for 10's of thousands of bots and messaging applications. You can find them online at dashbot.io and on twitter @dashbotio.
2017-07-30
00 min
The Chat Bubble
Episode #16 - Here's why messaging is worth investigating
We're starting something new with The Chat Bubble. This is the first episode in a series that will explain terms, share best practices, strategies and benchmarks for messaging and how organizations' approach to the channel. We're keeping these episodes short and of course we'll still be interviewing people in the space regularly. This episode talks about messaging as a channel, and why it's worth understanding. I look at messaging as one of only 5 communication channels in existence (Face to face, mail, phone, email and messaging). It's a natural progression along the timeline of personal and b...
2017-07-24
00 min
The Chat Bubble
Paul de Gregorio, Director of Digital Engagement at Open, shares amazing messaging + fundraising examples
Wow what an episode! We're chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open - a full service creative agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he's also designed and executed amazing messaging campaigns for organizations. I edit every podcast after recording it and when I re-heard Paul's description of the Break Through Breast Cancer campaign, it blew me away. It is a perfect campaign in the sense that all parties involved receive value and it works better on...
2017-07-17
00 min
The Chat Bubble
Episode #14 Kate Myers, co-founder of Shop or Not
This is a live, in-person chat with Kate Myers from Shop or Not (https://toshopornot.com/). We talk about SMS as a channel to make purchases and her journey from video and picture apps to the world of messaging.
2017-07-08
00 min
The Chat Bubble
Lessons learned from an amazing, failed campaign
It's just me telling a story about some amazing stats in a Facebook Messenger campaign that ultimately was a failure.
2017-06-19
00 min
The Chat Bubble
Episode 12 -Stevan Simich CEO of Tact and builder of Mogli
Tact is the company that built Mogli, which is an SMS program administered inside of Salesforce. Mogli focuses on Impact work, both in the US and globally. Stevan shares some great campaign examples and we get into some detail with regard to international SMS campaigns. Visit Tact at http://tact.global/
2017-04-30
00 min
DC Entrepreneur
Michael Sabat of @MSSG, a Facebook messaging service for marketers
In this conversation, George speaks with Michael Sabat, founder of @Mssg which helps marketers increase conversions and decrease Cost Per Acquisitions (CPAs). An organization can connect @Mssg to an existing Facebook Ad Campaign or other page, measure the results, and compare the results to their other touchpoints.Send us a textSupport the show
2017-04-07
26 min
The Chat Bubble
Episode 11 Seth Louey, co-founder of Botlist
I loved chatting with Seth about roadtrips in your 20's, moving to tech centers and everything that's happening in the messaging space. I feel like I've really made it as an interviewer when I can get a guy like Seth to admit his infatuation with Christian Gray bot. This is a fun, fast moving conversation about the current situation with Messaging and where the space is heading. Hope you like it.
2017-04-01
00 min
The Chat Bubble
Episode 10 – Danny Freed of Joy talks about tracking emotion and bot growth
On this episode of The Chat Bubble we talk to Danny Freed, the creator of Facebook Messenger campaign, Joy. Joy helps you track your mental state, the same way that Fitbit tracks your steps. Joy has been featured in several publications and in the Facebook Messenger list inside of the app. We discuss how Joy came about, the state of the messaging space and where everything is heading. Find Joy online here, http://www.hellojoy.ai/ or search for Joy on Facebook Messenger.
2017-03-26
00 min
The Chat Bubble
Conversation with Danny Free from Joy
On this episode of The Chat Bubble we talk to Danny Freed, the creator of Facebook Messenger campaign, Joy. Joy helps you track your mental state, the same way that Fitbit tracks your steps. Joy has been featured in several publications and in the Facebook Messenger list inside of the app. We discuss how Joy came about, the state of the messaging space and where everything is heading. Find Joy online here, http://www.hellojoy.ai/ or search for Joy on Facebook Messenger.
2017-03-26
00 min
The Chat Bubble
Episode 9 - Adelyn Zhou Founder of TOPBOTS discusses growth, messaging and AI
Adelyn was one of the first people I found online when I started focusing on Facebook Messenger. She's a thought leader in the messaging & AI space and if you do any research, you'll probably stumble on to one of her articles. We pack a lot of great information in a relatively short episode. Adelyn has great insight into how young employees can pick a successful startup to work for. We discuss growth ideas and the basics for bots. The conversation ends with some ideas on where the whole space is going. As always, if you're interested in messaging you can...
2017-03-06
00 min
The Chat Bubble
Episode 8 - Anicia Gau on The Chat Bubble to talk about Qwazou
I first discovered Qwazou in the Messenger Platform Developer Community Facebook Group. Qwazou is a bot that helps people discover other bots through categories or search. They've launched on Faceook and are looking to be the go to directory for all Messenger bots. In this episode I speak with Anicia Gau about the space and where it's going. We talk about the best experiences available in Messenger and of course, the name Qwazou. As always, if you like what you hear, please subscribe to The Chat Bubble podcast on itunes and check out Qwazou at https://www.qwazou.com/
2017-02-27
00 min
The Chat Bubble
Episode 7 - Purple founders Rebecca and David
In my opinion, Purple has been the most successful Facebook Messenger campaign since the start of the Facebook Messenger platform. They started as an SMS campaign to explain 2016 election events clearly and in a non-partisan way. In the Summer of 2016 they migrated to Facebook Messenger and have grown a large and engaged list. Purple didn't end after election day. They send 1 or 2 daily messages to keep people up to date on US politics and there is a large initiative to help more people become trusted sources using Messenger. This episode is an essential listen if you're interested in messaging as a...
2017-02-20
00 min
The Chat Bubble
Daniel Souweine - Founder of Relay and former Director of National Texting Program for Bernie 2016
This is an amazing episode. Daniel has been in the messaging space since 2009 and has been a driving force for some of the most notable campaigns. He's currently heading a company focused on P2P SMS, which is the newest and most interesting development for text messaging in a while. Go to Relaytxt.io to chat with Daniel yourself. To subscribe to the podcast on itunes click here. https://itunes.apple.com/us/podcast/the-chat-bubble/id1191382024 or message us with Facebook Messenger http://m.me/thechatbubble [iframe width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=ht...
2017-02-06
00 min
The Chat Bubble
Messenger As a Destination for Facebook Ads - solo episode
This post is a little different. There is no interview - just Michael, the host of The Chat Bubble. I'm talking through a really important Facebook Messenger feature release, Messenger As a Destination for Ads. This episode is a companion piece to a blog post that I published in Chatbots Magazine. Hopefully that between the post and the episode I'm conveying some intelligent thoughts about this new ad-type To read the post, message us on Facebook and use the hashtag #destination, or just click this link and start the conversation on Facebook Messenger http://m.me/thechatbubble?ref=destination As...
2017-01-31
00 min
The Chat Bubble
Sean McDonald CEO of Frontline SMS
Sean McDonald is the CEO of FrontlineSMS http://www.frontlinesms.com/ Frontline uses automated SMS to streamline complex problems at large organizations. Sean and I had an amazing conversation talking amazing campaigns that Frontline as powered, and getting in to the future of messaging. I love chatting with Sean and hope you enjoy the episode. Be sure to reach out to Frontline if you have questions about text messaging or would like to understand more about launching a campaign. If you like what you hear, subscribe on itunes. https://itunes.apple.com/us/podcast/the-chat-bubble/id1191382024 [iframe width="100%" height="166" scrolling="no"...
2017-01-31
00 min
The Chat Bubble
The Chat Bubble with Austen Levihn-Coon
Hey there podcast listeners. Here is a conversation with Austen Levihn-Coon. Austen and I probably worked together for the first time in 2010 or 2011, so we go way back. He's the Chief Innovation Officer at Fission Strategy and has worked on many progressive campaigns. This episode was recorded way back in November, so it's a bit of a time capsule to see how we were thinking right after the election. You can check out Fission at http://fissionstrategy.com. We also mention http://Attentive.ly, which is now part of Blackbaud. If you like the episode, please subscribe on itunes. https://it...
2017-01-31
00 min
The Chat Bubble
Chris Lundberg CEO of Frakture
Chris Lundberg is the Founder and CEO of Frakture - a company that helps non-profits get their list done. Frakture helps non profit organization work smarter by moving data and integrating process across systems. Prior to Founding Frakture, Chris was the co-founder of Salsa Labs, a platform that powers data, actions and donations for non-profits. Check out Frakture at http://www.frakture.com/ Subscribe to The Chat Bubble Podcast on iTunes. https://itunes.apple.com/us/podcast/the-chat-bubble/id1191382024 [iframe width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/305350046&co...
2017-01-31
00 min
The Chat Bubble
Episode #1 About the Chat Bubble
I'm very excited to publish the first episode of The Chat Bubble. In this episode we discuss what the podcast is about and how we got the name. At the time I'm publishing this post we already have 6 more episodes recorded. Future episodes include an conversation with Purple - the Messenger campaign that started with election news, and has a really interesting future. We also chat with the founder of Relay, who was the point person for SMS at the Bernie Campaign. Subscribe on itunes or your favorite podcast app. https://itunes.apple.com/us/podcast/the-chat-bubble/id1191382024 [iframe width="100%" hei...
2017-01-27
00 min
The Chat Bubble
The Chat Bubble - Test Episode intro music
Just a test
2017-01-02
00 min