Shows
Search Off the RecordSearch Console Help CenterIn this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → https://goo.gle/sotr053-transcript Search Console Help Center → https://goo.gle/3k34NU5 Search Off the...
2023-01-1236 minSearch Off the RecordYear in review 2022John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → https://goo.gle/sotr055-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
2022-12-2224 minSearch Off the RecordSearch Status DashboardOn this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → https://goo.gle/sotr054-transcript Status Dashboard → https://goo.gle/3Wt80KL How To Use the Dashboard → https://goo.gle/3HvwHls Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls Search Off the Record is a podcast series that takes you behind the scenes of Goo...
2022-12-1423 minSearch Off the RecordFrom journalism to SEO with Jennifer SleggIn this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What...
2022-11-3032 minSearch Off the RecordLet’s talk redirectsRedirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → https://goo.gle/sotr052-transcript Search Off the Record is a pod...
2022-11-1727 minSearch Off the RecordLIVE Q&A from brightonSEOJoin John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! Resources: Episode transcript → https://goo.gle/sotr050-transcript brightonSEO website → https://goo.gle/3TVlfm0 Mryiams Jessier’s website → https://goo.gle/3W6iUGU
2022-11-0331 minSearch Off the RecordSearch Central docs and SEOFind out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. Episode transcript → http://goo.gle/sor049-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
2022-10-2030 minSearch Off the RecordThe early days of Google Search CentralIn this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:Episode transcript → https://goo.gle/sotr047-transcript Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM URL Structure guidelines → https://goo.gle/3U3T8BU SEO Compendium → https://goo.gle/3C0RsCn Keylime Toolbox → https://goo.gle/3xIipIn Vanessa Fox...
2022-09-2227 minSearch Off the RecordNon-HTML files on the webJoin hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources: PDFs in Google search results → https://goo.gle/3RZ16dV Episode transcript → https://goo.gle/sotr046-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
2022-09-0828 minSearch Off the RecordLet’s talk accessibilityIn this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! Resources: Episode transcript → https://goo.gle/sotr044-Transcript Google Accessibility → https://goo.gle/3A5C6LG Danny Farra on LinkedIn → https://goo.gle/3A6OJX6 Search Off the Record is a podcast series that takes you behind...
2022-08-1133 minSearch Off the RecordThe Story of Kenichi SuzukiIn this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan! Episode transcript → https://goo.gle/sotr036-Transcript Follow Kenichi on Twitter → https://goo.gle/3Li7BoX Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search...
2022-04-2628 min