Shows
App Revenue Growth Podcast with Michael StysinEp.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStatsIn this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates.
LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/
Twitter: https://twitter.com/vahebagdasar
Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats?
02:54 Subscription is the biggest revenue stream for CoinStats
04:10 How to define the most profitable pricing options for subscription apps
10:39 How to test subscription duration
12:40 Paywall and onboarding A...
2023-07-0732 minApp Revenue Growth Podcast with Michael StysinEp.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at GeeklabIn this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development.
You can connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesselempiainen/https://geeklab.app/
00:27 What is Geeklab?
01:31 How to test a potential interest before developing an app
02:17 What metrics is possible to optimize with Geeklab
06:18 How to test an app name, s...
2023-05-2315 minApp Revenue Growth Podcast with Michael StysinEp.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.AgencyIn this episode, we explore influencer marketing for subscription apps.
Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter.
Feel free to contact Kristina if you are interested in influencer marketing:
https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko
k.nikeenko@zorka.agency
We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews...
2023-05-2226 minApp Revenue Growth Podcast with Michael StysinEp.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash AppIn this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads?
Check Manson's agency and connect:
https://goparabolica.com/https://www.linkedin.com/in/manson-chen/
0:00 Introduction
02:12 Analytics toolset and team...
2023-04-1720 minApp Revenue Growth Podcast with Michael StysinEp.14. How to Reduce Subscription App Churn. Karan TibdewalKaran Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/
01:30 what’s behind of 27% improvement in win-back campaign results
04:50 channels to use for win-back campaigns
07:50 push notifications should be super actionable, and Duolingo is a good reference
08:37 what to offer to a client during a win-back campaign
10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app
14:54 specific of...
2023-04-0422 minApp Revenue Growth Podcast with Michael StysinEp.13 Product-Led App Growth. Adam Greco, Amplitude02:30 - Google Analytics vs. Amplitude: what's the difference
10:30 - the value of reverse trials
12:20 - Product-Led Growth and why marketers are shifting to product
19:41 - longevity of trial is critical
21:20 - analytics plus experimentation is a recurring loop to make your product better
25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention)
32:00 - BeReal uses Amplitude to improve their app
https://amplitude.com/startups
2023-03-2734 minApp Revenue Growth Podcast with Michael StysinEp. 12. Indie app development: Spotify engineer's experienceBruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction.
Check the app here https://burnoutbuddy.io/
Follow Bruno Twitter https://twitter.com/rockbruno_
and check out his blog https://swiftrocks.com/
01:20 coming up with the idea for Burnout Buddy app
3:50 iOS 16 API enabling control over the iPhone from an app
6:00 indie app monetization thoughts
08:11 why subscriptions are more fair monetization strategy for both sides - developers and users
11:27 advice to indie developers
16...
2023-02-2825 minApp Revenue Growth Podcast with Michael StysinEp.11. Effective app onboarding flow, Lorenzo Rossi02:10 why onboarding is important
03:52 benefits of good onboarding
06:14 onboarding that increases users prompt opt-in rates
09:32 who is in charge of onboarding flow: product or marketing?
11:15 how to measure effectiveness of onboarding flow 14:00 should you show paywall during the onboarding?
16:20 referral program for apps: does it make sense?
Lorenzo's onboarding ebook: https://rplg.io/mobile-app-onboarding-e-book/
2023-02-2122 minApp Revenue Growth Podcast with Michael StysinEp. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend01:40 - when to diversify UA channels
03:20 - TikTok CPI vs. Facebook and other channels
08:24 - SKAdNetwork 4 and attribution 2023
10:48 - MMPs vs. native Facebook reporting
12:17 - Google App Campaigns for Android vs. iOS
15:20 - Creatives: how to produce and test
19:50 - 2023 predictions
Matej blog and podcast: https://lancaric.me/
2023-02-1625 minApp Revenue Growth Podcast with Michael StysinEp.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal00:45 - how to become data analyst
02:07 - MyFitnessPal analytics team structure
03:50 - subscription app analytics toolset
04:50 - comments on tableau
06:40 - top 3 crucial metrics for subscription apps
08:00 - MyFitnessPal's north start metric
09:40 - A/B testing: tools and processes
14:26 - subscription pricing A/B testing
20:16 - retention
27:00 - win back campaigns
Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight los...
2023-01-3032 minApp Revenue Growth Podcast with Michael StysinEp.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, SingularNiels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention.
01:00 How to get accurate attribution data
02:39 How does Google attribution works
05:59 SKAdNetwork 4.0.
08:59 How to set up marketing attribution with Singular
10:30 What does the reporting looks like on Singular
12:30 Google Privacy Sandbox
15:11 UA Channels recommendations
22:01 ATT prompts and users’ benefits of being tracked
2023-01-1625 minApp Revenue Growth Podcast with Michael StysinEp.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.
02:22 how to start audit the app and key metrics to track
13:29 UA to improve retention
17:00 Tik Tok attribution
20:00 future of product development
Yodel Mobile: https://yodelmobile.com/
2023-01-1022 minApp Revenue Growth Podcast with Michael StysinEp.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth ExpertMobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.
02:15 - new trends in App Store and ASA
04:10 - Apple Search Ads analytics
10:00 - budget allocation across paid UA channels
11:00 - ASA tests for different markets
12:06 - Tik Tok
14:03 - Google App Campaigns
17:10 - new Apple Search Ads ad placements
21:00 - how to measure Apple Search Ads
23:00 - 2023 User Acquisition predictions
2023-01-0627 minApp Revenue Growth Podcast with Michael StysinEp.5. Google Expert on Google App Campaigns Best PracticesIn this episode, Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 - what are Google App Campaigns
02:54 - what do you need to start acquiring users for Google App Campaigns and how it works
05:48 - how to set up a campaign goal when launching a new app
07:40 - what works in creatives
08:49 - minimum amou...
2022-12-2829 minApp Revenue Growth Podcast with Michael StysinEp.4. App Marketer 2022 Alice Muir on retention strategies for mobile appsAlice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how...
2022-12-2619 minApp Revenue Growth Podcast with Michael StysinEp.3 Thomas Kriebernegg from App Radar on how to position your app for success in App Stores including tips like leveraging movies launches for ASO results.In this episode, together with the Managing Director and Co-Founder of App Radar Thomas Kriebernegg, we talk about how to choose the most profitable category for your app, how to launch your app in Apple Store and Google Play, how to define the perfect keywords & visuals sets, how to create customized user journey and predict upcoming app trends based on retrospective analysis.
Thomas is Managing Director and Co-Founder of App Radar. He is an app enthusiast with over 15 years of experience in online marketing. Among App Radar's clients are big game publishers like Ironhide (Kingdom Rush), Wargaming (W...
2022-12-1922 min
App Revenue Growth Podcast with Michael StysinEp.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results onlyMateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture.
In this episode, we'll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
In this episode:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B...
2022-12-1932 min
App Revenue Growth Podcast with Michael StysinEp.1. Ex-CMO Bumble shares his experience on running marketing for one of the most popular dating appIn this episode, together with Dominic Gallello, managing director, Bridgepoint, ex-CMO Bumble, Badoo, we discuss how to achieve sustainable apps’ growth in highly competitive categories, what you should heavily invest - brand or performance marketing, why building multi-touch attribution is a waste of time, and what makes marketer great: MBA or community.
Dominic Gallello is an ex-CMO Bumble, and now he is Managing Director at Bridgepoint 2022. As a Chief Marketing Officer of Bumble Inc. he served as part of the team that led the company through an acquisition by Blackstone in 2020, and a NASDAQ IPO in 2021.
...
2022-12-1828 min