Shows
The Content 10x PodcastCreating and Repurposing B2B Research & ReportsOriginal research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.Find out:The value of original research in B2B marketing and how to choose the right topicsHow research-backed content boosts credibility and sets you...2025-04-0321 min
The Penthouse Sessions on SSRadioThe Penthouse Sessions 23rd Feb 2025Bent – “Always” (Ashley Beedle’s Mahavishnu Remix)
Dubtribe Sound System – “Autosoul” (Rasmus Faber’s Journey Into The Deep)
Crazy P – “There’s A Better Place” (Original Mix)
Kenny Hawkes – “Sleaze Walking”
Sex-O-Sonique – “I Thought It Was You” (Salt City Orchestra Herbie Rides Again Remix)
Jerome Sydenham and Kerri Chandler feat. Jania – “Deconstructed House” (Phase 1)
Dennis Ferrer – “Jero”
AWA Band – “Timba” (Dimitri and Tom Club Mix)
Floppy Sounds – “Ultrasong” (Studio A Mix)
Dark Mountain Group – “Lose Control” (Malachi Remix)
Urban Soul – “Show Me” (Def Club Mix)
Danny Tenaglia featuring Carole Sylvan – “Look Ahead” (MURK Big Bottom Mix)
Jasper Street C...2025-02-2301 minThe Content 10x PodcastHow to Create Content that AI Can't CreateThe question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to rep...2025-01-3012 min
Distribution First5 Secrets That Make Your Content 10x More Valuable (with Michele Linn)Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.In this week’s episode, Justin and Michele Linn break it all down for you.They review smart ways to repurpose your research, how to get your social media and content teams working toge...2024-06-2542 min
Content MattersSurvey-Based Research – The Intersection of Credible Data and Compelling InsightsOne of the most important things a company can do is survey-based research. But there’s a lot more to doing this type of research than spinning up a survey and writing up the results.Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible data and compelling insights. Some of questions she answered: Why survey-based research is so important for brands today.Common mistakes brands make. The importance of story in a rese...2024-06-0536 min
The Duct Tape Marketing PodcastHow To Tell Data-Driven StoriesIn this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research.Key TakeawaysLearn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research...2024-05-0123 min
Tous mélomanesEchos de l'été, nouveautés du disque, et présentation de la saisonUn florilège de nouveautés, avec un voyage à travers le monde.Références discographiques :"Jean-Sébastien BACHSonate pour violon et clavecin n°3, BWV 1016Ambroise Aubrun, violon et Mireille Podeur, clavecinHortus (2023)" "Georg Friedrich HAENDELSerse, l'ouvertureThe English Concert, dir. Harry BicketLinn (2023)" "Georg Friedrich HAENDELSerse, récitatif et air ""Ombra mai fu"" au 1er acteEmily d'Angelo, mezzo-soprano (Serse)The English Concert, dir. Harry BicketLinn (2023)" "Georg Friedrich HAENDELSerse, récitatif et air d'Elv...2023-09-0458 min
StrategyCastEpisode 443: Repurposing Original Research for Scaling Businesses with Michele Linn Founder of Mantis ResearchMarket research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast2023-03-0734 min
The Notorious Thought LeaderUsing Original Research to Build Your Brand with Michele LinnIn this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.2023-02-1749 min
Mamafürsorge - Der Podcast für alle Seiten der MutterschaftMamafürsorge BüchertalkBücher über Mutterschaft
Mamafürsorge - von Katharina und Michèle##
Wir haben über folgende Bücher gesprochen:
Romane:
Julia Friese: MTTR (Wallstein 2022)
Mareike Fallwickl: Die Wut, die bleibt (Rowohlt 2022)
Frau von Flodder: Mom Rave (Claus Verlag 2022)
Daniela Dröscher: Lügen über meine Mutter (KiWi 2022)
Linn Strømsborg : Nie, nie, nie (Dumont 2021)
Tanja Reich: Jesolo (Blessing 2019)
Sachbücher:
Alexandra Zykunov: Sind wir nicht alle längst gleichberechtigt (Ullstein 2022)
Teresa Bücker: Alle Zeit (Ullstein 2022)
Jana Heinicke: Aus dem Bauch her...2023-01-2336 min
Believe you can because you can!338. Survey-based research for content marketing with Michele LinnSurveys are the lifeblood of an effective content marketing strategy. Surveys allow marketers to understand their consumers’ needs, desires, and expectations so that they have an idea of where to steer their eventual marketing efforts. It is essential to research before you create content. By researching, we can determine which topics would be helpful and…
2022-11-0727 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Survey-based Research Projects with Becky LawlorToday we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSparkifico – Becky's research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B...2022-07-0144 min
Better Done Than PerfectSurvey-based Research Projects with Becky LawlorHow do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Visit our website for the detailed episode recap with key learnings.Sparkifico – Becky’s research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular surve...2022-07-0144 minThe Content 10x PodcastThe 4 Rs of Repurposing Research with Michele LinnOriginal research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.Amy Woods is...2022-05-1935 min
Tiny Marketing: Marketing and Sales Systems for Independent Consultants13: How to Use Original Research to Amp Up Your Content Marketing with Michele LinnSend us a textLet’s move your content marketing from regurgitating what everyone else is saying to thought leadership.That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: ht...2022-04-1029 min