Shows
Taste RadioThe Simple Maxim That Made Michele’s Granola A Profitable Category LeaderIf you take the brand out of the farmer’s market, do you have to take the farmer’s market out of the brand? Not if you’re Michele’s Granola, a brand whose rustic package design and proprietary recipe have remained the same since inception. It's a big reason why Michele’s has become one of the top-selling brands in its category. Launched in 2006 by founder Michele Tsucalas, Michele’s Granola markets small batch granola made from natural, organic and non-GMO ingredients. The company’s Maryland manufacturing facility produces over 35,000 pounds of granola and muesli weekly. Michele’s also...2023-10-2443 min
The Truth In This Art: Stories That MatterThe Journey of Michele Tsucalas: From Coastal Inspiration to Nationwide Granola SuccessDiscover the profound impact of art on our lives and culture with 'The Truth in This Art,' hosted by Rob Lee. Today's guest is Michele Tsucalas, the founder and owner of Michele's Granola, is a Baltimore-based small-batch granola maker with a passion for quality and traditional techniques. Her journey began during a memorable coastal New England summer in her early 20s, where she fell in love with granola bars from a local bakery. When she returned to Maryland, she started experimenting with her own homemade cereal. Now, fifteen years later, Michele's Granola has become a nationally distributed brand...2022-03-0129 min
The LeapMichele Tsucalas of Michele's Granola.This week's guest on The Leap is Michele Tsucalas of Michele's Granola. Michele's Granola started with Michele's love of fresh, healthy food and passion for supporting local food markets. Love is the first ingredient in every batch our team bakes in Baltimore, MD. Michele makes her granola the old-fashioned, all-natural way--blended by hand, with organic whole grain oats and loads of crunchy seeds and nuts. Just like in her home kitchen, there are never any additives, preservatives or artificial ingredients. Michele's Granola is dairy, egg and honey free--which means it is free of cholesterol and transfats, and 100% vegetarian friendly.2018-04-0600 min
Female TroubleMichele Tsucalas, Michele's Granola founder (episode 37)Michele Tsucalas didn’t set out to become an entrepreneur. What started out as a baking hobby became a company, Michele’s Granola, which is made from scratch in Timonium and distributed in stores like Whole Foods and Wegmans throughout the Mid-Atlantic. Though the company grew organically, Michele talked a little bit about the challenges of starting a business and knowing when to continue. Michele’s Granola emphasizes simple ingredients, and Michele discussed trendiness and whether consumer interest in healthy and organic foods is just a fad. She also talked about how the local food entrepreneur scene has changed in the pa...2017-11-0700 min