Michelle B. Griffin - Podcast Details

Shows

Own Your Lane™ Personal Branding PodcastForget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira AkhterDo you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear i...2024-11-0713 min

The LinkedIn™ Branding ShowWhy Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand PresenceIN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mind in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on...2024-09-0517 min

The LinkedIn™ Branding ShowHow to Decide If You Need a LinkedIn Free vs Premium Account for Your Personal BrandIN THIS EPISODE: "Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)2024-01-2513 min

The LinkedIn™ Branding ShowHow to Revamp Your LinkedIn Profile in 30 Days (or Less): Free Video ChallengeIN THIS EPISODE: Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business? We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond. Learn the best path for LinkedIn profiles this year, what's working (and not), and how to best position yourself for the opportunities and outcomes you desire and deserve BUY YOUR COPY: Our book: The LinkedIn Branding Book...2024-01-1817 min

The LinkedIn™ Branding ShowHow to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid ReflectionsIN THIS EPISODE: Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn th...2024-01-1115 min

The LinkedIn™ Branding ShowHow to Beat the Algorithm and AI on LinkedIn + Our Holiday Wrap Up EpisodeIN THIS EPISODE: We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two weeks to welcome in the new year. Happy Holidays from #MichelleSquared! BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on...2023-12-1418 min

The LinkedIn™ Branding ShowQuick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and BeyondIN THIS EPISODE: Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit and update to stand out with profiles that grow your visibility, authority, and profitability. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Mich...2023-12-0817 min

The LinkedIn™ Branding ShowHow to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First ImpressionIN THIS EPISODE: Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you, it's vital to have alignment for personal and business brands. We details all the way you can be rocking or ruining your first impression on LinkedIn and exactly how to align your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover e...2023-11-3017 min

The LinkedIn™ Branding ShowIt's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENTIN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn (and it's not just by posting content) We're sharing the ways to use LinkedIn to build your brand and be in position for opportunities for your personal and business brands. PLUS: We're beyond excited to share this BIG ANNOUNCEMENT. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...2023-11-2315 min

The LinkedIn™ Branding ShowHow to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear ElsewhereIN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Togethe...2023-11-1923 min

Own Your Lane™ Personal Branding PodcastHow Writing a Book Boosts Your Authority and Builds Your Personal Brand with Michelle J RaymondIf you've ever dreamed of writing a book to share your message and wisdom, this episode is for you.Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond.That's why I'm excited to have her as this week's guest of Ask The Brand Therapist: Personal Branding Talk Show so we can share our strategies and stories so you can bring your "book baby" into the world.2023-11-1038 min

The LinkedIn™ Branding ShowThe LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building BookIN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to build your brand with a book. If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond m...2023-11-0921 min

The LinkedIn™ Branding ShowLinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal BrandIN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a platform for a new breed of professional content creators. We share the what, how, and why (and maybe why you shouldn't) use it for your personal brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J...2023-11-0212 min

The LinkedIn™ Branding ShowLinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement PodsIN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand...2023-10-2415 min

The LinkedIn™ Branding ShowLinkedIn's New Community Voice Badges: The Upside and Downside of Collaborative Articles to Obtaining One for Your Personal BrandIN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badge. However, there can be a downside to consider. This episode shares some candid observations to consider around community badges and how to best position your time and brand on the platform. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Grif...2023-10-2116 min

The LinkedIn™ Branding ShowThe Brand Trifecta Framework: The 3 Parts of a Personal Brand that Work on LinkedIn and BeyondIN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the foundation you need to ensure you're clear, well-positioned, and primed to grow on Linkedin. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have...2023-10-1219 min

The LinkedIn™ Branding ShowBoost Your Content, Community and Credibility: Why LinkedIn Events Are Your Secret Weapon to Building Your BrandIN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J...2023-10-0519 min

The LinkedIn™ Branding ShowPerfectionism is your DOWNFALL: Stop Striving for Perfect, Start Striving for Progress and How to Take Action to Grow Your Brand FasterIN THIS EPISODE: Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building journeys, detail how to recognize if you're one, and actionable stories, tips, and takeaways on how to get out of your perfect zone and and get out there. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...2023-09-2816 min

The LinkedIn™ Branding ShowWant to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going FasterIN THIS EPISODE: If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY:2023-09-2113 min

The LinkedIn™ Branding ShowHow and Why You Should be Distinct vs Different With Your Personal Brand: Plus Examples of "Distinct" Personal Brands on LinkedIn (Right Now)IN THIS EPISODE: You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will help you stop the scroll and become top of mind. For example, we shout out some of our favorite distinct personal brand examples on LinkedIn right now. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...2023-09-1417 min

The LinkedIn™ Branding ShowLinkedIn Audio Events: How and Why to Use Them to Boost Your Brand, Create Content and Showcase Your Expertise.IN THIS EPISODE: Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationships We detail our best tools and tips to attend and host a LinkedIn Audio room. Plus, MBG's best tip to create endless content with this one tool to add instant replay. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠...2023-09-0714 min

The LinkedIn™ Branding ShowStop Underselling Yourself on LinkedIn: How to "Self Promote" the Right Way: Our Best Profile Makeover TipsIN THIS EPISODE: There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your greatest asset, YOU. Learn how to bring out your personality and expertise for a standout LinkedIn profile in our actionable tips. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKST...2023-08-3118 min

The LinkedIn™ Branding ShowHow LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand OutIN THIS EPISODE: The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the intent to make our lives and work easier. LinkedIn has introduced its own AI tools embedded in the platform to better our profiles, connections, and content. We detail the latest ways to use (and not use) these platform tools for your brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for...2023-08-2413 min

The LinkedIn™ Branding ShowLinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and BusinessN THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your b...2023-08-1713 min

The LinkedIn™ Branding ShowDiversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedInIN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your boo...2023-08-1016 min

The LinkedIn™ Branding ShowHow and Why to Take a Break From Posting on LinkedIn Without Damaging Your BrandIN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available...2023-08-0316 min

The LinkedIn™ Branding ShowOperation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and BeyondIN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with...2023-07-2720 min

The LinkedIn™ Branding ShowWhy LinkedIn’s Recent Content Algorithm Update Is Great News For Your Personal BrandIN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detail all these changes and what it means for your personal brand and content creation. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon...2023-07-2021 min

The LinkedIn™ Branding ShowHow to Turn "Tiny Steps" Into "Big Wins" With Your Personal Brand on LinkedIn (and Beyond)IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bo...2023-07-1316 min

The LinkedIn™ Branding ShowAre you a "Boring Brand" - Our Best Tips To Mix Up Your LinkedIn Content and Still Be "On Brand"IN THIS EPISODE: Are you feeling "stuck in a rut" with content creation? This episode helps you "stay in your lane" but still keeps your audience curious and never tired of you. Here are our best tips to perk up your content on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY:2023-07-0617 min

The LinkedIn™ Branding ShowOperation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedInIN THIS EPISODE: In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headaches of the process, her struggle to find a new business name, and how she's moving forward with clarity and a foundational plan. As always, we share our stories, "warts and all" to make your branding or rebranding journey a smooth one. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on...2023-06-2922 min

The LinkedIn™ Branding ShowAre You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn ProfileIN THIS EPISODE: Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that doesn't fully communicate who you are and what you do, you're likely underselling yourself and missing out on opportunities and important connections. This episode will take you from best-kept secret to standout professional on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and...2023-06-2217 min

The LinkedIn™ Branding ShowBranding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and BeyondIN THIS EPISODE: Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, messaging, content, and more. Michelle G shares her six-month journey of testing her headline positioning and the outcomes. Learn the mindset of experimenting and evolving as you go and grow with your LinkedIn brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_Link...2023-06-1519 min

The LinkedIn™ Branding ShowNumbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal BrandIN THIS EPISODE: The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits of THE PURGE and detail how we both purposefully removed our connection lists and why it helped us grow faster. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_Li...2023-06-0814 min

The LinkedIn™ Branding ShowPersonal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and BeyondIN THIS EPISODE: Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons learned in real time. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKST...2023-06-0119 min

The LinkedIn™ Branding ShowAre You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and BeyondIN THIS EPISODE: Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks du jour. Here's how to not fall victim to these brand killers. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Boo...2023-05-2517 min

The LinkedIn™ Branding ShowHow Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedInIN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as well as address the realistic results and timelines for your personal and business brand on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠...2023-05-1823 min

The LinkedIn™ Branding ShowThe Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedInIN THIS EPISODE: Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we created so you can clearly and confidently take action and grow on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠ (plus bonus Brand Squared Workbook...2023-05-1123 min

The LinkedIn™ Branding ShowAre You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the MassesIN THIS EPISODE: Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to get your true brand back to square one. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50...2023-05-0414 min

The LinkedIn™ Branding ShowReady to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There"IN THIS EPISODE: Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get out there. Maybe you're new to LinkedIn or ready to get back on after realizing it's no longer a resume-dumping site. This episode helps you create your first post (and often the hardest) to start creating content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle...2023-04-2719 min

The LinkedIn™ Branding ShowDoes Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and BeyondIN THIS EPISODE: Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and feel off in our brands and businesses. To illustrate it happens to all of us, Michelle J Raymond hops on the "yellow couch" of The Brand Therapist, Michelle B Griffin, to find her way back with the right positioning, messaging, and a new framework to translate into her LinkedIn branding and content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The...2023-04-2021 min

The LinkedIn™ Branding ShowAre You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business BrandsIN THIS EPISODE: In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, we give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conversations. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback...2023-04-1316 min

The LinkedIn™ Branding ShowThe Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedInIN THIS EPISODE: Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building relationships, and bonding with a Power Partner will help you get out of your own way to support you and transform your brand on LinkedIn and beyond. We share our examples and stories that impact us as power partners and power connections. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in...2023-04-0618 min

The LinkedIn™ Branding ShowHow to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page ProfileIN THIS EPISODE: Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus...2023-03-3020 min

The LinkedIn™ Branding ShowWhat's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedInIN THIS EPISODE: It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsides to being too personal and too professional on the platform. We share our 5 best strategies to build your presence and profile without being too personal, cringe, and uncomfortable on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to...2023-03-2316 min

The LinkedIn™ Branding ShowLinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and BrandUPDATE: The Newsletter Tab is visible in the new profile. MBG doesn't have one, so that's why it wasn't visible. IN THIS EPISODE: Thumbs up or Thumbs Down? New features aren't always a boost to our brands. These latest 2 have mixed reviews by #MichelleSquared. We break down what they are, and why or why not you might want to consider each new LinkedIn feature. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on...2023-03-1620 min

The LinkedIn™ Branding ShowAre You In a Content Creation Rut? Our Best Tips to Tackle It and Come Back StrongerIN THIS EPISODE: Whether you create daily, weekly or so every so often, we all feel pushback and time constraints from posting content. Giving yourself a creator break is vital to find clarity, flow, and creativity. The trick is not to quit! We share our personal stories and best tips to be a successful and sustainable LinkedIn content creator. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book...2023-03-0914 min

The LinkedIn™ Branding ShowClarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedInIN THIS EPISODE: Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and industry opportunities. We see too many incomplete, vague, and head-scratching profiles. This is an actionable episode with real-life examples to help you get crystal clear with your LinkedIn personal and company profiles. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: h...2023-03-0221 min

The LinkedIn™ Branding ShowAre You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your BrandIN THIS EPISODE: LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, it's keeping you from being noticed, known, and standing out to the right people, places, and opportunities that build your personal and business brand. We detail the top settings you need to know and why they're important for conversation-starting, relationship-building, and growth on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon...2023-02-2321 min

The LinkedIn™ Branding ShowHere's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding PunsIN THIS EPISODE: NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out hourly, we satirically share our favorite LinkedIn "backfires" potentially ruining your personal and business brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)2023-02-1625 min

The LinkedIn™ Branding ShowIs Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and BusinessIN THIS EPISODE: LinkedIn is the ONE social site where posting on how to navigate the platform gets traction, even if that's not your area of expertise. While this topic gets engagement, one pitfall is that we get hooked on posting on how to use and do LinkedIn when this isn't what people hire us for or is aligned with what we want to be known for. This episode shares our personal example of how not to get out of your "true lane" and lose your brand direction. BUY YOUR COPY: Our book: T...2023-02-0914 min

The LinkedIn™ Branding ShowHow to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and HiddenIN THIS EPISODE: When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is the fastest way to stand out from the 1000s of others in your field. We also discuss the real pitfalls and top fears of why we hide behind our true perspectives, plus the best tips to get out there confidently with humanistic content. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn...2023-02-0217 min

The LinkedIn™ Branding ShowHow and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry OpportunitiesIN THIS EPISODE: As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for bigger things to come? We share the "stair-step" process to get traction, build your community and then amplify your brand to attract and grow in your industry. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn...2023-01-2616 min

The LinkedIn™ Branding ShowHow Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared SystemIN THIS EPISODE: The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big "no-no") for long-term growth using this new update and a review of our four-step BrandSqured System as the basis of our new book. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus...2023-01-1914 min

The LinkedIn™ Branding ShowThe ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :)IN THIS EPISODE: You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your personal brand. We share the good, bad and ugly on how this can go awry and leave you without a great first impression. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared...2023-01-1216 min

The LinkedIn™ Branding ShowHow the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedInIN THIS EPISODE: Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Reciprocity, which helps you pay it forward and see the "karma" of your good deeds come back to you. We share the exact ways (and places) on LinkedIn to "pay it forward" with your connections and community. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in K...2023-01-0520 min

The LinkedIn™ Branding ShowHow to Know What Works (and What Doesn't) For Your Personal Brand Going into a New Year on LinkedInIN THIS EPISODE: What has your brand been about this year? Is it 100 % aligned with who you are or want to grow into in the coming year? We share our stories and struggles of peeling back the layers and getting unstuck and how you can best break out of your "internal struggles" to find clarity in your brand and business in the new year. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in...2022-12-2921 min

The LinkedIn™ Branding ShowThe Pros and Cons of Using ChatGPT and Artificial Intelligence (AI) with Your Personal Brand on LinkedInIN THIS EPISODE: ChaptGPT and artificial intelligence (AI) tools are here to help but do they really? There are definite advantages but also downsides to using AI. We detail our first-hand experiences and the cautions of new AI and our recommendations not to rely on them so we stay unique and stand out in our space. BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.t...2022-12-2216 min

The LinkedIn™ Branding ShowHow to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your BrandIN THIS EPISODE: It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Housekeeping" too. We cover the four areas (and the reason for each update) for a new and improved "refreshed" personal and business brand for the coming year (and beyond). BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_Li...2022-12-1526 min

The LinkedIn™ Branding ShowHow to Become Self Aware to Build Your Personal and Business Brand Identity and Make a Bigger Impact (and Income) on LinkedInIN THIS EPISODE: This week, we get a bit personal and peel back the layers as we share our self-awareness revelations to help you know yourself more. Why does this matter? To become CLEAR and REAL. If you're holding back, not giving 100 percent of yourself, or not aligning with who you truly are, your brand is not going to resonate and relate as best it can, or worse you won't take action to catch the opportunities you deserve. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand...2022-12-0818 min

The LinkedIn™ Branding ShowHow and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction FasterIN THIS EPISODE: This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand struggles, new strategies, and actionable tips to get out there with clarity, confidence, and control of your brand on LinkedIn and beyond. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book THE BACKSTORY Michelle B Griffin...2022-12-0121 min

The LinkedIn™ Branding ShowHow to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond)IN THIS EPISODE: This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the past four episodes, we chatted about each step and week is all the entire framework, all four phases of our Brand Squared System™ debuting in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/Th...2022-11-2434 min

The LinkedIn™ Branding ShowHow To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedInIN THIS EPISODE: The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. BOOK LAUNCH DETAILS: MichelleSquared.com ABOUT THE SHOW The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is th...2022-11-1619 min

The LinkedIn™ Branding ShowAre You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedInIN THIS EPISODE: The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. PRESALE LAUNCH LINK: MichelleSquared.com Join all the Book Launch Parties: MichelleSquared.com ABOUT US: Michelle B. Griffin is...2022-11-1019 min

The LinkedIn™ Branding ShowDoes Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand FoundationIN THIS EPISODE: A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. This week's episode details Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. PRESALE LAUNCH LINK...2022-11-0322 min

The LinkedIn™ Branding ShowHow to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedInIN THIS EPISODE: Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back. Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: How to Build Your...2022-10-2719 min

The LinkedIn™ Branding ShowSneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business BrandThe LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power of two" to make things right on LinkedIn and beyond. IN THIS EPISODE: Toss up the confetti, the day we recorded this episode, we presale launched on Amazon, The LinkedIn Branding Book, The Power of Two: How to Build Your Personal Brand and Business Brand on LinkedIn for Exponential Growth. We highlight our Brand Squared System™ to double your outcome on the platform. PRESALE LAUNCH LINK: https://mybook.to/theli...2022-10-2014 min

The LinkedIn™ Branding ShowHow to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedInIN THIS EPISODE: What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand. We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs fluffy. MBG covered her 7 pillars of foundational personal branding and MJR shares what personal branding means to her and how it's impacted her business on...2022-10-1330 min

The LinkedIn™ Branding ShowWhy LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business BrandIN THIS EPISODE: In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, at least not at first. We discuss the pros and cons and give actionable examples to best use each Creator Mode to make your best brand impression. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US: Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to c...2022-10-0619 min

The LinkedIn™ Branding ShowHow to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your NicheIN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US Michelle B. Griffin is an international...2022-09-2921 min

The LinkedIn™ Branding ShowHow to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business BrandWe all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks. IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG with posting...2022-09-2219 min

The LinkedIn™ Branding ShowHow to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business BrandLinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities. IN THIS EPISODE: Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn. ABOUT US ...2022-09-1522 min

The LinkedIn™ Branding ShowHow Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To MakeCompany pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn. IN THIS EPISODE: The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so y...2022-09-0816 min

The LinkedIn™ Branding ShowHow to Fuel Your Brand With Content by Publishing LinkedIn Newsletters and ArticlesHow do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours? IN THIS EPISODE: Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal strategies, insightful tactics, and actionable...2022-09-0118 min

The LinkedIn™ Branding ShowSPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedInWe've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it. IN THIS EPISODE: This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and...2022-08-2515 min

The LinkedIn™ Branding ShowGet More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link FeatureUntil now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content. IN THIS EPISODE: New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, i...2022-08-1813 min

The LinkedIn™ Branding ShowHow LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Business BrandLinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places. IN THIS EPISODE: Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies...2022-08-1123 min

The LinkedIn™ Branding ShowLinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business BrandLinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year. IN THIS EPISODE: As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT...2022-08-0417 min

The LinkedIn™ Branding ShowFirst Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile PicturePeople are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots. IN THIS EPISODE: Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn. ABOUT US 2022-07-2819 min

The LinkedIn™ Branding ShowHow to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's AttentionDoes your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B...2022-07-2116 min

The LinkedIn™ Branding ShowHow to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections. IN THIS EPISODE: If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you...2022-07-1414 min

The LinkedIn™ Branding ShowHow Issues-Driven Posting or Commenting About Significant Events Impacts Your Personal and Business Brand on LinkedInThe world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn. IN THIS EPISODE: We get real and candid on how recent events are causing "turbulence" in our LinkedIn feeds, why it's wise to consider all angles, and how your brand impressions are always on display. As always we...2022-07-0716 min

The LinkedIn™ Branding ShowHow to Build an Engaging Network and Community on LinkedIn, The Pros and Cons of #SocialSaturday NetworkingWe all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides... IN THIS EPISODE: We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business...2022-06-3015 min

The LinkedIn™ Branding ShowLinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business BrandEach time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand. IN THIS EPISODE: We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B...2022-06-2321 min

The LinkedIn™ Branding ShowMake a Good First Impression with these 3 Underutilized Areas for Your LinkedIn Personal ProfileThey say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile. IN THIS EPISODE: Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ...2022-06-1614 min

Own Your Lane™ Personal Branding PodcastWhen to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle B GriffinHow do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come. Quotes: “You are going to put yourself out there and you should.” (2:2...2022-06-1009 min

The LinkedIn™ Branding ShowHow and Where to Use Social Proof on LinkedIn to Back Your Personal Brand and Business BrandYou might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ways we can come up with together. IN THIS EPISODE: We define social proof, why it matters, and exactly the ways you can immediately build yours up on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is...2022-06-0930 min

The LinkedIn™ Branding ShowHow to Write an Irresistible LinkedIn Profile Headline and Company Page Tagline to Attract Your Ideal AudienceYour headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and how to write yours with clarity, interest, and connection to instantly appeal to your ideal audience. IN THIS EPISODE: We read our headlines, how we wrote ours to position ourselves and what we focus on in our headlines. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ...2022-06-0216 min

The LinkedIn™ Branding ShowWhy Your Brand's Color Palette Matters + Our Favorite Tools for Your Personal Brand and Business BrandYour branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right color palette. IN THIS EPISODE: We discuss why colors are important on LinkedIn, our backstories on how we selected our colors, plus the tools to select and create brand colors that best align with you and your business. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ...2022-05-2625 min

The LinkedIn™ Branding ShowWhy LinkedIn Engagement Pods are Damaging to Your Personal Brand and Business BrandWhat really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea. IN THIS EPISODE: We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to...2022-05-1915 min

The LinkedIn™ Branding ShowHow to Nail Your Perfect-fit Client Profile for Your Personal Brand and Business Brand on LinkedInWho is your perfect-fit client? Do you know whom you're really serving? IN THIS EPISODE: Getting clear on your niche and dream clients is an important but often overlooked part of business building and LinkedIn branding and marketing. Join us for insights, personal stories, candid lessons learned, and a few exercises to find clarity in your perfect-fit client. ABOUT US Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she e...2022-05-1232 min

The LinkedIn™ Branding ShowLinkedIn Branding Tips to Make the Leap from Corporate to Business OwnerWhat do you need to know before you leap from your corporate role to start your own business or entrepreneurial dreams? There are so many things to do, and NOT to do before you do. And things we want to save you from wasting precious time, money, and sanity. IN THIS EPISODE: Hear our entrepreneurial stories, and what we wished we would have known and done before we made the leap. What you need to know for LinkedIn personal branding and company branding success. TRANSCRIPT Full transcript is available here. 2022-05-1034 min

The LinkedIn™ Branding ShowThis New LinkedIn Feature Will Help You Market Your Personal Brand and Business Brand BetterLinkedIn keeps making life easier for creators and entrepreneurs, and the newest rollout is here. #MichelleSquared breaks down this latest update and the many ways you can use this tool to boost your branding and marketing. We're excited about this one! IN THIS EPISODE: It's getting easier and easier to make your LinkedIn profile a mini landing page. With this latest feature, you'll have fun with the many uses of branding and marketing yourself and your business. TRANSCRIPT Full transcript here ABOUT US Michelle B. Griffin is...2022-05-1014 min

The LinkedIn™ Branding ShowIntro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedInThis is your Year to Stand Out and Rise Up Ladies, especially on LinkedIn. And The LinkedIn Branding Show is here to help. IN THIS EPISODE: In this kick-off episode, join us to stand out on LinkedIn and beyond. Learn exactly how building your personal and company brand on LinkedIn will help you grow personally and professionally. We share our backstory and mission, and why we're so committed to helping "Women Rise Up and Stand Out on LinkedIn." It's a fun conversation and meaningful chat on ways we will be here to help...2022-05-1023 min

The LinkedIn™ Branding ShowStart Here to Build Your LinkedIn Community for Your Personal Brand and Business BrandWith 830+ million members, LinkedIn can feel overwhelming. But the trick is knowing how to build a 'mico-community' to grow your brand and business. If you have ever felt surrounded by people on LinkedIn, but at the same time feel like the odd one out, then this episode is for you. IN THIS EPISODE: We share practical tips on how you can go from watching from the sidelines to enjoying being surrounded by your tribe on LinkedIn. Learn how we both changed industries and then found "our people" that help us grow personally and professionally. ...2022-05-0530 min

Own Your Lane™ Personal Branding PodcastPersonal Brand Coaching: The 7 Steps You Need to Strategically Stand Out and Build Authority with Michelle B GriffinIt's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint. This overview shows you exactly what you should be looking for if you want to start building your professional brand.Quotes ● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a pro...2022-01-1421 min