Shows
Talking Shift with CraigMichelle Berman-Mikel: The Black LineMost people are seeking motivation to succeed. But that is not the answer to success.On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off. It’s not hacking into social media algorithms, going viral, or just using AI. It is one intentional action. Done daily. No excuses. It’s your “Your Black Line.”Michelle shares how committing to a single daily prospecting habit le...
2026-01-1948 min
Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 86: What Storytelling On Social Does For Your Prospecting w/Corrina CarterIn this episode of the Coffee & Questions podcast, I sit down with Corrina Carter, founder of CMS Mortgage, for an honest conversation about leadership, storytelling, and showing up authentically in business. We reflect on year-end goals, scaling impact, and the intentional planning behind serving over 1,800 families this year.We also talk candidly about leadership under pressure, including navigating unexpected moments and trusting preparation and support when things don’t go as planned. Corrina shares how she uses storytelling—supported by AI tools without losing her voice—to build deeper connection, strengthen team culture, and create inbound opportunities withou...
2026-01-0239 min
Batting 1,000 with Dale VermillionHow to prospect on social media with Michelle Berman-MikelSocial media doesn’t have to be about posting more or going viral.Michelle Berman-Mikel explains how mortgage and real estate professionals can use social media to prospect, build relationships, and generate consistent business.A nationally recognized keynote speaker and author of The Black Line, Michelle is the founder of Berman Media PD. As the creator of Beyond The Method™, she helps mortgage and real estate professionals turn social media into a true prospecting engine by focusing on leverage and utility rather than vanity metrics.Her work centers on the psychology behind connection, teac...
2025-12-151h 12Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 85: Reactive vs. Proactive A.I use on Social w/Melissa LangdaleIn this episode of the Coffee & Questions podcast, we dive into the real role AI should be playing in today’s sales and social prospecting landscape. In this episode I get to sit down with Melissa Langdale, a woman I have long admired in the mortgage space as being a woman of movement who truly gets her audience, gets it done, and it was an honor to have her on!Instead of viewing AI as a replacement for human effort, we break down how it should function as a tool—especially for research, content ideation, and even practicing sales convers...
2025-12-0558 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 84: Boundaries as a business strategy w/Austin LinneyIn this episode of the Coffee & Questions podcast, we dig into a powerful conversation with business consultant and master networker Austin Linney about redefining your business, setting real boundaries, and elevating the way we prospect in today’s market.We talk openly about what it looks like to rebuild your identity after years of helping everyone else build theirs, and why establishing true personal and professional boundaries becomes the turning point for creating clarity and momentum. Instead of relying on passive referrals or outdated habits, we’re choosing a far more intentional, relationship-driven approach.We brea...
2025-11-2841 min
EVOLVE thru GodEp. 43 Mess"age" w/ Michelle Berman MikelIn this deeply moving episode of EVOLVE Thru God, Angela Goodman sits down with powerhouse entrepreneur, author, and speaker Michelle Berman-Mikel — a woman whose story of faith, surrender, and resilience reminds us that God often rewrites our lives in ways we could never plan.
From walking away from a broken engagement just 80 days before her wedding to rediscovering her identity beyond athleticism and building a faith-filled business, Michelle’s journey is a testament to how God gives us a mess to reveal our message.
She shares her transformation from an elite CrossFit athlete to a wife...
2025-11-2052 min
The Breakthrough Effect021 Followers Don't Pay Bills with Michelle Berman-MikelSocial media strategist and author Michelle Berman-Mikel has shattered the biggest lie in digital marketing: that more followers equals more money. With nearly a decade of Instagram experience and her "Beyond the Method" coaching platform, Michelle has proven that the metrics everyone obsesses over - likes, followers, viral posts—are exactly what's keeping them broke and burning out on social media.Her approach isn't about posting more or getting more followers. It's about what she calls "living in your DMs". Her book "The Black Line" draws from her 20-year competitive swimming career and personal battles through loss, gri...
2025-09-1637 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 83: What does prospecting look like for an in person event w/Don Goettling & Gino FrontiIn this episode of the Coffee & Questions podcast, Don & Gino share how they’re approaching marketing for their upcoming in-person event, highlighting a deliberate shift away from relying on Facebook ads — a first for them. Instead, they emphasize the power of organic prospecting and relationship-driven strategies to fill the room.They discuss the tactical ways they’re prospecting, from leveraging their existing networks and past attendees to tapping into referral partners and personal outreach. The conversation underscores the value of consistency, authenticity, and direct connection as alternatives to paid advertising.A big takeaway is that this approach has ac...
2025-09-1243 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 82: Breaking Free from the Someday Trap w/Jerrid SebestaIn this episode of the Coffee and Questions podcast, host Michelle Berman-Mikel interviews Jerrid Sebesta, a former weatherman turned breakthrough maker. They discuss Jerrid's journey from television to entrepreneurship, emphasizing the importance of alignment, overcoming the 'someday trap', and the role of fear in personal growth. Jerrid shares insights on surrendering to faith in business, the significance of authenticity in building connections, and the balance between inner work and strategic action. The conversation culminates in Jerrid's announcement of an upcoming live event aimed at helping others find their breakthrough.Connect with Jerrid:Instagram: https://www...
2025-09-0553 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 81: The Power of Social Media for member engagement w/Ashley Inman of the MBAIn this episode of the Coffee and Questions podcast, Michelle Berman-Mikel interviews Ashley Inman, the Director of Member Relations at MBA. They discuss the importance of social media in building relationships within the mortgage industry, particularly the often-overlooked role of processors in the loan process. Ashley shares her journey in the industry, the significance of transparency and authenticity on social media, and how MBA engages with its members to provide value and foster connections. The conversation emphasizes the need for all team members, not just loan officers, to be visible and engaged on social platforms to enhance member retention...
2025-08-0835 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 80: Where does A.I belong in prospecting w/ Jake VermillionWe all know this business is built on relationships. But with so much emerging tech and shiny new tools, how do we make sure the human part doesn’t get lost?In this episode, I had the chance to sit down with someone who genuinely feels like a mogul—Jake Vermillion. He’s sharp, forward-thinking, and we unpacked some powerful conversations: Are we automating ourselves out of real connection? How should AI be used in prospecting? And what’s behind the growing lack of intentionality in the space?If delivering a powerful, thoughtful consumer experience actually m...
2025-08-0149 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 79: w/ Mike “C-Roc” CiorroccoMarketing is senior to sales Transactional versus transformational business If you are just selling all the time, you are going to be transactional and then they w Connect with Mike: Instagram: https://www.instagram.com/mikeycroc/LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/That 1 Agency Website: https://that1agency.com Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic...
2025-07-1844 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 78: Know Your Code with Dave SavageDo you believe in the power of leading by example?It’s the most powerful—and arguably the most effective—form of leadership. Yet ironically, it's the one least practiced by those at the top. No wonder adoption rates lag for new tech tools. The fundamentals, like consistent prospecting, have become a lost art. And let’s be honest—leaning into outbound prospecting on social? Practically nonexistent.In this episode, I sit down with someone I’ve admired for years—a true jedi of prospecting. Dave Savage, Chief Growth Officer at TrustEngine, Founder of Mortgage Coach, and Boa...
2025-07-0446 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 77: Storytelling as a prospecting tool w/ Alan ChristianDo you ever catch yourself living a moment that feels like a story in the making?Do you pause long enough to notice it… or better yet, document it?Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic, subliminal way possible.In this episode I get to interview the mortgage industry’s favorite storyteller, and one of the speakers who I met WAY back in 2020 at the very firs...
2025-06-1352 min
The Real Estate SessionsEpisode 420 - Empowering Real Estate Professionals: A Conversation with Michelle Berman-Mikel - Owner Berman Media PDMichelle Berman-Mikel shares the autonomy inherent in the worlds of real estate and mortgage professions, emphasizing that aspiring solopreneurs must take the initiative to cultivate their own business and revenue streams. The conversation, hosted by Bill Risser, delves into Michelle's extensive background, including her transition from competitive swimming and her journey into entrepreneurship. She articulates the importance of personal branding and storytelling in social media, asserting that agents must engage authentically to foster genuine connections rather than merely chasing trends. Furthermore, Michelle discusses her forthcoming book, "The Black Line," which intertwines her personal adversities with professional insights, offering a...
2025-06-1050 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 76: How is podcasting a prospecting tool w/ Amanda BennettHave you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business? What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool? In this episode I get to interview a new friend who I met through a mutual friend that was a sponsor at her conference. Amanda Bennett is an incredible mom, entrepreneur, and helps moms grow their podcast with aligned collaborations and fresh ideasand brings a really u...
2025-05-3047 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 75: How to earn the right to talk about mortgage in your content w/ Brian VieauxDid you know you have to earn the right to talk about mortgages in your content?Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s allyou post, you train your audience to tune it out.Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that’s when people start to pay attention. That’s when sprinkling in content about mortgages or a great program act...
2025-04-0446 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 74: How to Earn the Invite: Social, Stories & the Power of Comments w/ James KleimannHow can you use social as a bridge to get “the story” on someone?What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with?In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his insights into how LinkedIn works as a gathering place and why he thinks comments on content should be livelier and more interesting than the post itself is freaking powerful!From his strate...
2025-03-2850 min
Life & Listings: Balancing Real Estate, Scaling Your Future w/ Jennifer Staats71. Stop Selling, Start Connecting: The Future of Real Estate Prospecting with Michelle Berman-MikelAre you a real estate or mortgage professional struggling to turn social media followers into real clients? In this episode, Jen sits down with Michelle Berman, founder of Berman Media, to break down the power of social media prospecting. Michelle shares game-changing strategies on leveraging your unique passions and skills to stand out in a crowded market—without obsessing over vanity metrics. She'll walk you through how to create content that actually converts, build meaningful relationships, and use social media as a tool for real business growth. Plus, she gives a sneak peek into her new group coaching program an...
2025-03-0331 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 73: Is prospecting on LinkedIn different than Instagram? w/ James DuncanIs prospecting on Instagram different than how you should prospect on LinkedIn? The reality is the platforms are different. They have a different audience and require a different perspective. It is not the platform that matters, it is the strategy you use. In this episode I chat with none other than James Duncan, SVP of Marketing at Lower.com, and someone who I have personally watched completely change the script on social and digital marketing. His voice in the mortgage and real estate space is LOUD and you all should hear it...
2025-02-2845 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 72: Are you creating content for all the wrong reasons? w/Ken PerryAre you creating content with a transactional mindset? Thinking, “If I post this video, it will get me this thing.” That is the problem with social media content right now. You are getting on with the intention of SELLING. Content is not about creating “click bait” but instead should really be about what your intent really is. Personally. What is YOUR intent in life. In this episode, which I might add is what I believe to my number 1 most favorite episode of them ALL, I interview Ken Perry, President and CEO of the Knowledge Coop. This is a tran...
2025-01-3150 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 71: Going from transactional to relationship based social strategy w/Robert Courtney CollinsWant to know why the word “social media manager” might have a bad taste in your mouth? Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don’t know what you need?” This is a powerful thought and can transform how you think. Can you go from being wired...
2025-01-1756 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 70: The Value Leadership plays in the social space w/Montell WatsonWould you listen to your leadership encourage you to get on social if they themselves don’t? No, probably not. It would be like hiring a fitness trainer who didn’t ever workout. They don’t have any credibility! As we exit 2024 there are some specific reflections I have made over the year, and one of them is being WHO you are and allowing that piece to shine through in your content. I am NOT saying the mortgage conversations don’t matter, I am saying they should be second. In this episode I...
2024-12-2045 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 69: The younger generation of Mortgage Professionals & Their Marketing w/Jonathon HaddadAre you still “cold calling” and working to build relationships this way?The reality is that some choose that way…but what If you had an entire profile about someone BEFORE you picked up the phone to call them? And even better, what if you knew of specific events that had just taken place and could use them as a REASON to call and have a touchpoint with someone?In this episode I am freaking honored to interview a new amazing friend of mine Jonathon Haddad the recently appointed CEO of AIME. We dive into the ch...
2024-10-1843 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 68: Can you build an Instagram from scratch? w/Amberly LagoHave you ever thought, “I don’t have the skills,” “I’m too old to learn Instagram,” or ever made the quintessential “I only have 14 followers comment?”These are all real thoughts that even the best of us who use this platform have had. But how can you learn to love the process of figuring it out?In this episode I get to interview the true definition of grit and grace in the amazing Amberly Lago. She is an Author, TEDX Speaker, Coacher and Founder of the Unstoppable Life Mastermind and has such an impactful story, but more import...
2024-10-0453 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 67: Video then, and video now w/Ryan HillsDo you still think you’re “late” to the video game? Questioning whether it is worth starting because you feel behind?You aren’t.In this episode I interview the video OG Ryan Hills. Ryan is a Regional Director with Movement Mortgage and Owner of RE Source and an 18-year veteran to the video space. I was eager to do this episode with Ryan because no matter how long you have been, or not been doing video, there is no ‘I’ve arrive’ moment. It is a constant re evaluation, what is working, what is not. Most impo...
2024-09-1353 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 66: Finding your competitive edge with prospecting w/Brian Covey “How do you meet people online that you wouldn’t have otherwise met?”Great question and it is the exactly what we need to know the answer to in order to get the results we want. But, how does your ability to connect with new people relate to what you are WILLING to do that others aren’t? In this episode we are talking about your competitive edge. Brian Covey, a dear friend and fellow athlete, and I talk about what his competitive edge has been. If you aren’t sure what that means, then you will want to lis...
2024-09-0642 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 65: Are you bullet pointing or are you storytelling? w/Rene RodriguezBeing remembered is the currency of today’s world. It is no longer about stopping the strolling and instead it is all about stopping the scroll. So how do we do that?In this episode I interview none other than Rene Rodriguez. He is not only the creator of the Amplify experience, but he is a multi-best-selling author, and incredible mentor, and a 30+ year veteran of the neuroscience space. He specializes in how neuroscience applies to leadership change, influence, and creating powerful brands. This episode is jam packed with thought provoking ideas and super tactical things you can...
2024-08-3042 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 64: How Mental and Physical Fitness Drive Business Success on social media w/Andrea & BrookeHave you ever thought about ALL the things that high performing athletes do to keep themselves functioning at that level?Now, are we thinking about that same concept as we transition it to how we run our companies?In this episode, I interview two great friends of mine, Andrea & Brooke who run Gold Ivy Health Co and the Ivy Unleashed Podcast, and we dive into the critical connection between mental and physical fitness and high performance in your business. We talk about how taking care of your body and mind directly correlates with how effectively you c...
2024-07-1239 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 63: Engagement is the hallway to the dance, not the dance w/Christine BeckwithWant to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive.In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your Success coaching along with best-selling author and award-winning mortgage industry executive sales leader. She has written a book every other for 7 years, so she is about to publish her 6th.As Christine...
2024-06-2848 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 62: The butterfly effect and authentic relationships w/Greg GaleAre you showing up as a highlight reel or as someone we can connect with?One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.”In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsdale and National Coach with The Core Training. We have an in-depth conversation about why people are failing at showing up consistently, how to solve it, and most importantly how to ensure that their time...
2024-06-2151 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 61: When People Pay, They Pay Attention w/Tina CaulAre you proudly sporting the "busy badge"?Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform.5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 homes a year. But she saw the writing on the wall and knew that if she wanted to be busy now, she would have to figure it out BACK then. In this episode, I get to Interview none...
2024-06-1434 min
RealTrendingMichelle Berman-Mikel says ditch your old Instagram methods and do this insteadThis week, we are bringing you a fantastic chat with Michelle Berman-Mikel, the owner and founder of Berman Media PD and the developer behind a program called Beyond the Method, which teaches real estate professionals how to use Instagram in a way that helps them grow their business.She and Tracey do a deep dive into how to use and leverage Instagram and other social media to turn superficial follower engagement into a full-blown lead-generation tool. Michelle has what she calls the “Four Pillars of Engagement” and gives some great insight into how to make and stick with...
2024-06-0337 minRealTrendingMichelle Berman-Mikel says ditch your old Instagram methods and do this insteadThis week, we are bringing you a fantastic chat with Michelle Berman-Mikel, the owner and founder of Berman Media PD and the developer behind a program called Beyond the Method, which teaches real estate professionals how to use Instagram in a way that helps them grow their business.She and Tracey do a deep dive into how to use and leverage Instagram and other social media to turn superficial follower engagement into a full-blown lead-generation tool. Michelle has what she calls the “Four Pillars of Engagement” and gives some great insight into how to make and stick with...
2024-06-0337 min
Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & AgentsHow To Build A Presence Without Being Present in Instagram • Instagram and Prospecting • Michelle Berman MikelWelcome to our new series Instagram and Prospecting with Michelle Berman-Mikel.
In her first episode Michelle Berman-Mikel talks about building presence on Instagram without being present. Michelle talks about how to maintain a very dynamic presence in Instagram and how to balance personal presence with business presence. Michelle also shares 5 problems that come as a result of not having a targeted audience. Last, Michelle gives a real life example on how to differentiate yourself using your Instagram content.
To schedule a call with Michelle click here, Keeping it Real Pod listeners get 10% discount.
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2024-05-2220 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 60: How perception IS reality in your content w/Neal FoardHave you ever thought about how the way you present something can change its value?This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself?In this episode I get to interview Neal Foard, who has BLOWN my mind with his knowledge of sales, storytelling and perception development. With over 30 years in advertising, this guy is a expert in persuasion.You will want to...
2024-05-1753 min
Loans On Demand Podcast123: Michelle Berman-Mikel - How to Take Your Social Media From Being Consumed to Building ConnectionThis week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.
Michelle is here to discuss:
→ Tactics used in her Beyond the Method™ coaching to help...
2024-05-1641 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 59: The right way to utilize in-house marketing w/Tiffany McquaidPerhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box?I went on a search to find someone who was re-writing the script on how in-house marketing was supposed to work, what it should look like, and I found the woman who is KILLING it at changing that game!In this episode I interview the Pres...
2024-05-0339 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 58: How are You Controlling the Narrative of Your Brand on Instagram w/Luke AcreeConsumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them.So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether you think you do or not. In this episode I get to interview a GEM of a human, Luke Acree, President of Reminder media who dropped knowledge bomb after knowledge bomb. Honestly could have stopped this...
2024-04-2640 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 57: How do you approach Instagram as a leader in your field? w/Laura Brandao“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If you are trying to be a leader in the mortgage industry, leading from the front is part of that job description. Laura Brandao is a shining...
2024-04-1941 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 56: How can we leverage a FB group for Instagram prospecting w/Karen CooperDo you have a FB group? Are you connected to all of those who are in it on Instagram?Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data?In this episode I get the pleasure of Interviewing Karen Cooper, creator of the Empowering Women in Real Estate FB Group, which is one of the largest female ONLY groups on Facebook...
2024-04-1252 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 55: Where is Instagram two years later w/Phil TreadwellTwo years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they can connect with, not just the flashy, highly edited stuff.Brace yourselves for Round 2 with Phil Treadwell, who's coming back to the podcast by popular demand—his last visit racked up five times more...
2024-03-2941 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 54: What does building a community look like on Instagram w/Marjorie AdamsAgents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on Instagram. However, this becomes virtually unattainable when there's a separation between personal and business accountsIn this episode I get to interview Marjorie Adam, a 28 year veteran in the real estate industry, who not only sells a CRAP ton o...
2024-03-2240 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 53: Where Instagram and Email Marketing Merge w/Christine GeorgeEver thought about the crucial intersection between your Instagram strategy and email marketing efforts?Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. Similarly, to keep followers engaged on Instagram, mastering the art of storytelling is crucial, alongside maintaining a visually attractive and consistent feed.In this episode I interview long time friend, Christine George, Co-Founder of Post and Beam Creative, and we dive...
2024-03-1546 minKeeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & AgentsReal Estate Instagram Prospecting Top Strategies • Michelle Berman-MikelMichelle Berman-Mikel the CEO & Founder of Beyond the Method™ and Berman Media PD talks about how she got involved in social. Michelle discusses what do realtors get wrong about their Instagram and also how often should agents post and what should they post. Michelle also breaks down the types of posts they arrange for their clients for every day of the week. Last, Michelle discusses the importance of using media to connect with prospects.
Please check out Michelle’s Beyond the Method – online course and her Coffee and Questions Podcast.
If you’d prefer to watch thi...
2024-02-161h 11Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 52: What is the “Mortgage” process worth to someone’s life w/Scott PayneAs a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong relationships you already have so you can build more. SO simple and SO brilliant! In this episode, I get to chat with CPO of Shape Professional Services Scott Payne...
2024-02-0950 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 51: What is the value of being authentic on Instagram w/Debra TrappenHow many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Executive Consultant + Chief Strategist at WomanUP!®, Debra Trappen, about the value of authenticity and how your Instagram can, and should, feel like a live blog for you to come back to. We also...
2024-02-0238 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 50: Can you show up unapologetically on Instagram w/ Nicole ReuthHave you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections and people often appreciate honesty and vulnerability. In this episode, I dive into the topic of vulnerability with Nicole Reuth, the top lender in CO. A powerhouse for women in t...
2023-12-0844 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 49: Why Is Instagram our Platform of Choice w/ Josh PittsIt is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual call itself. But how you ask? Join me as I Interview Josh Pitts, CEO & Founder of Shred Media, who ironically, I have known for about 4 years but never just rea...
2023-12-0158 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 48: Your content is not for “everyone” w/ Will GrimesHave you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issue? We talk about YouTube, we talk about scalability, we talk about how I produce content on IG, and in this episode, I am tested pers...
2023-11-171h 01Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 47: The merging of paid advertising and organic advertising on social media w/ Joshua SmithGetting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why?The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales?Both questions are answered and deeply explored with my new friend, and GSD Mode’s very own, Joshua Smith. He is a paid advertising NINJA, but he got there by understanding the fundamental principal of creating his real estate career as a...
2023-11-1045 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 46: Can you educate about ADU’s with Real Estate Agents on Instagram? W/Kendyl YoungAccessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is actively selling real estate in La Quinada, Glendale, and Pasadena while pursuing her passion project: and ADU Masterclass. In this episode I talk with Kendyl about how she is using Instagram to connect with more agents so that they have...
2023-10-2740 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 45: Being an Influencer Vs. Having Influence w/Laura O’ConnorDo you know the difference between being an “Influencer” and having “Influence?”The two are very different, yet so many people are focused on the wrong one of the two. In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into how an organization with Nationwide reach and offices, can create a community that feels one-to-one on Instagram. We also talk about WHY Laura decided her organization needed Instagram as compared to some of...
2023-08-2540 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 44: Can you argue against relevancy with social media w/ Cindy ErtmanRelevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition...
2023-07-2848 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 43: How can you leverage data with an organic social presence w/ Curtis FennAre you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and our eyes and get it. In this episode I get to interview a very special new friend, Curtis Fenn, President of RedX, and someone who has quickly burst into my life...
2023-07-1458 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 42: Mental Health and Social Media w/Stacia WeishaarWho sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it? Mental health and social media are a topic that many have started a conversation around, BUT few have talked about how we can CHANGE what we take in and consume. In this episode I get the distinct pleasure of interviewing Stacia Weishaar, who is a mogul in the Mort...
2023-06-0248 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 41: The Title world meets Instagram w/Nuria RiveraThe Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAHREP. What a freaking JOY she is and her story is so powerful. She knows that most people are not going to hire you for your signi...
2023-05-1943 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 40: Can you transition from being an Influencer to a Realtor w/Ed StulakAny good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us? In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about this episode is that both Ed and I got our starts as “influencers” who then got into working both in the Real Estate space and selling real estate. Thi...
2023-05-0544 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 39: How can you do big things in a small-town w/Kayla KallanderWondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks. In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both choose Instagram despite being in a sea of “all the other” platforms. We talk sales psychology, the power of conversation and how that is what leads us to conversion. Perh...
2023-04-2144 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 38: Why does the founder of the largest FB group for moms in Real Estate care about Instagram w/Jessica HensleyEver feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three? This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I talk all things mom life, scaling and growing, and yes the husbands even get a mention too. The best part of this is we discu...
2023-02-2436 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 37: Unpacking the Psychology of failure and social media w/Tristan AhumadaThere is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat.Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate agent and CEO of Lab Coat Agentshas now taken on the role as CMO of Success Enterprises. The incredible thing about this episode is we talk about failures, grit, but most importantly the word psychology and how the word, and its...
2023-02-1046 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 36: How to land business as a real estate Vendor partner w /Jackie DurbinHave you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry? Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram. Jackie is also an active real estate agent and alongside her husband they crush lead generation on IG. They don’t spend any money on any other advertising! How is that for a two-for-one?! Join us as we dive...
2023-02-0356 min
At The Coffee TableWinning on Instagram in 2023 with Michelle Berman-MikelEpisode 102 - In this episode, Bob and I sit down At The Coffee Table with Michelle Berman-Mikel of Berman Media PD to discuss tactics and strategies for creating successful marketing campaigns on Instagram.
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Michelle Berman-Mikel is a nationally sought-after Instagram Content Development coach, Speaker and Owner of Berman Media PD. She is also the creator of the Instagram Power Method Program, an online course that teaches Realtors & Loan Officers how to leverage the power of Instagram to not only scale their relationships, but also build credibility in their local markets. Michelle is also the...
2023-01-1331 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 35: What is the Word of the Year for Instagram? w /Michelle Berman-MikelDid 2022 go as you had hoped with your Instagram presence? Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out. In this unique episode, I don’t interview anyone, and instead I dive into the 4 biggest issues I saw with people using Instagram in 2022, and the word of the year in my eyes for 2023. I think you are going to be shock...
2023-01-0629 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 34: Where Instagram fits in your Sales Funnel w/Chris JohnstoneAre you doing any paid advertising on FB or Instagram or any other platform? If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads. In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO of an incredible company that helps mortgage professionals’ book themselves solid with referral partners and qualified new application appointments. He digs into why he uses Instagram as a c...
2022-12-2344 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 33: Building a “personal” brand, while working for another brand w/Stacey SoleilStruggling with whether to go with your company colors or your own for your branding? Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode. Join me as I chat with Stacey Soleil, Head of Community, and Industry Relations, at Follow Up Boss, as we discuss how she built an incredible personal brand WITHIN the Follow Up Boss one. W...
2022-11-2545 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 32: Using social growth as a weapon for those in leadership positions w/Bill HartAre you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too? Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leadership positions within their companies need to take ownership of their presence, and truly use it as a weapon for both inspiring those around them, but also to help them...
2022-10-2842 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 31: Finding the mindset to create change w/Daniel HarkavyOftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind? In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coaching organization that focuses on both the beliefs and the behaviors of great leadership. We talk about Daniel’s own personal journey to changing his limiting beliefs, and the process he implements with the highest level executives in the...
2022-10-0743 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 30: How to bulletproof your Real Estate business using Social Media w/Joe BrikmanWhat would it feel like to know that your business could be bulletproof regardless of any political or economic climate in the world? Now what if we told you that the #1 ingredient for that is your MIND? In this episode I interview a young, but very successful and hungry agent, Joe Brikman. He brands himself as the Modern-Day Agent, and in this interview we talk about the three key ingredients to building a bulletproof existence using social media. We get real, we talk mindset, and we talk about how to let go of internal talk that is...
2022-09-3045 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 29: Building your Airbnb business using Instagram w/Jackie NedinEver wondered if you could successfully book out an Airbnb you own using Instagram? What if it were possible to focus on community with other Airbnb hosts versus competition? In this episode I chat with Airbnb Ambassador, Superhost and Luxury Real Estate agent, Jackie Nedin. Not only has Jackie established herself as a national Airbnb expert, but she now spends her time managing over 16 properties for OTHER hosts, while running her own 6, and selling high end luxury real estate in the Scottsdale and Phoenix marketplace. This woman is an overall badass. Connect...
2022-09-2331 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 28: You’re doing YouTube completely wrong w/Jackson WilkeyTo do YouTube shorts or stick with long form content….that is the question! Are you curious as to whether your current YouTube strategy is on par with where it should be as we navigate a changing market?In this week’s episode, I talk to Co-Founder of the Channel Junkies, one of the largest YouTube courses on the planet for Real Estate Agents, about how your YouTube strategy needs to change to reflect the industry right now. We talk about analytics, we talk about long form versus YouTube shorts, and we get into the nitty gritty on h...
2022-09-1642 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 27: How to “move the meeting” in your DM’s on Instagram with Julie DedmonIf relationship building is your zone of genius and you are not using DM’s on Instagram to create them at scale, then you need to listen to this episode.Join me as I Interview longtime client of mine, and friend, Julie Dedmon, an originating Branch Manager with Geneva Financial. Not only is Julie CRUSHING it in her DM’s, she has truly mastered the art of “moving the meeting.” We talk about the market, the changing climate of lead generation, and how to build confidence in going in for the ask.Connect with JulieIG...
2022-09-0941 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 26: Warm Referrals with Instagram and The Upstream Model w/Justin StoddartWhat if you could turn a small database of upstream partners into a LARGE number of referrals? It is important to know that the doorway in which you walk into someone life is huge and being able to find the right WHO that can get you to YOUR who is a lot better of a path than playing in the completive downstream space. In this episode, I get to speak to Justin Stoddart, Founder of Think Bigger Real Estate, Host of the Think Bigger Real Estate Podcast, and author of the best-selling book, The Upstream Model. We c...
2022-08-1938 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 25: Beyond Business w/Kevin HooverDo you ever meet someone and have this instant, almost telepathic connection with someone? That is how I felt about Kevin Hoover, host of the Better Business Podcast and creator of the Life on Purpose coaching program. In this unique episode I am sharing my interview with Kevin with you all because I feel that it is a pivotal piece to understanding not just myself as a person, but the journey my business has been on. I share WHO the 3 most influential people are in my career, and a whole bunch of “how” I became who I a...
2022-08-1250 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 24: Using Instagram to generate business as a speaker w/Amy ChorewIf you have ever wanted to start speaking at events or are currently looking to UP your desirability to potentials, then you are going to want to listen to this episode! I get the pleasure of interviewing Amy Chorew, Realtor with Better Homes and Gardens, National Speaker, and owner of Curated Learning, and we chat about the importance of “Social objects” and getting bold with not only sharing your ideas but going in for the ask. This is a unique episode, and we dive into how you can leverage social media to genera...
2022-08-0537 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 23: Why Reels and only Reels w/ “The Property Geek” Hannah SmithYour TIME is worth something, so why are you spending it doing things that are super time consuming with little to no scaleability? In this episode I get to chat with Hannah Smith, also known as the “Property Geek” about how she has not only pivoted with social media channels, from snapchat to Instagram, but also how she has leveraged them to generate 100% of her business off this FREE platform! This is a very tactical episode, so get your notebooks out! Connect with Hannah:IG: @hannah_thepropertygeek Con...
2022-07-2349 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 22: 5 Instagram Questions everyone is asking W/Tiffanie JanowitzWant to hear what my top 5 most commonly askedInstagram Questions are? My VP, Tiffanie Janowitz and I get a lot of questions every single day, and a lot of them are the same, so we decided to put together ONE big episode not only sharing those questions with you all but doing a deep dive on the answer. 1) Why do I need Instagram if I am a referral-based agent? 2) Why Instagram over other platforms? 3) “I post on Instagram consistently, but get nothing out of it and I do not know why.” 4) I h...
2022-07-0837 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 21: Creating conversation not worrying about conversion W/ Kyle DraperI joined Coach Kyle Draper, one of my very best friends in the industry, to teach a class for Lawyers title, and the value was so crazy that I decided to turn it into an episode for you all!This is a unique episode because it me teaching a class and answering questions for a large group of Realtors in the Dallas/Fort Worth area, which is something I almost NEVER share, so you are going to want to get a pen and paper out, orlisten to this one several times over!Are you a gr...
2022-07-0158 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 20: Do you ever arrive at being ready for doing Instagram ad’s? W/ Jimi RyanDo you ever “arrive” at being ready to do Instagram ads? In this episode I dissect this and ask 3 big questions, 1) is my content valuable, 2) is it serving SOMEONE else or me? 3) Does my content add credibility to my brand? It is not about engagement, the average of likes or comments I am getting, or how many followers you have. And Jimi and I really dissect how there truly is no “arrival” at this, but you can’t ever gain the credibility if you do not show up and play big! Connect with...
2022-06-2455 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 19: How to use Instagram to be able to transition markets when you move w/ Alex WilsonHave you ever wondered how Instagram can help you pick up and take your career with you even if you must move?Wondering how you can create a brand for yourself in RE that allows you to step into the transition of parenthood, while also kicking butt at selling?Well in this episode, I interviewed longtime friend and client, Alex Wilson, who has been in Mortgage and Real Estate for over 10 years. She is now married to her husband, who is in the coast guard, and since being married they have moved 4 times! She has been able use...
2022-06-1745 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 18: What do being in an “awareness” market and Instagram have in common W/Arjun DhingraWondering what is being said about you when you are not in the room? In this episode, I am joined by San Francisco Mortgage Banker Arjun Dhingra, who has truly mastered the power of a “Personal” brand in conjunction with the “aesthetic” piece.I have to say that this is a dig in kind of episode, and we talk a lot about what it means to be in an awareness market, and how impactful someone “googling” you should be if done correctly. Connect with Arjun:Instagram: @arjunmortgageWebsite:www.arjundhingra.c...
2022-06-1041 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 17: Tired of spending thousands of dollars on lead generation every month? w/Carla MageeAre you currently paying several thousand dollars a month for lead generation? Well, if that is true you are going to want to hear how one multi-family/commercial real estate agent was able to ditch all that entirely after doubling down on Instagram!In this episode I get to chat with one of my VERY first course students, Carla Magee, who in 2021 did $7.1 million in revenue generated directly off Instagram. This is a very special episode!Connect with Carla:Instagram: @investmentrealestateazWebsite: Smashing Through Walls (businessradiox.com) Are...
2022-06-0338 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 16: Why doings things wrong on social media is better than doing things right w/Steve KylesIn this episode Steve and I talk about fear and getting over the “what happen if I do something and it doesn’t go great.” We continue to talk about how do you go from “I don’t really know what I am doing on social media, but I am posting” to “Now this is something I really care about and making the mental shift of making it a priority.” Steve’s take on the difference between “anything worth doing is worth doing it right” vs. “anything worth doing is worth doing it WRONG first,” is something you are going to want to hear!...
2022-05-2740 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 15: Coffee & Questions All-stars – A Recap of our most downloaded guests!I am so excited to share episode 15 of the podcast! We are doing a compilation of our first 14 episodes and showcasing some of our most downloaded and engaged episodes. We cover a variety of topics related to Instagram, the market for Real Estate and Mortgage Professionals right now, and what to focus on to make the adjustments to your social strategy that will have the biggest impact.Are you a great Realtor or Lender, but bad at Instagram?Stop leaving so much opportunity on the table...It’s Yours!Well, you need to ch...
2022-05-2014 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 14: Using Social Media to brand yourself, not sell w/Jeff PftizerIn this episode Jeff ad I dive into the quote, “90% of people sell, and 10% brand. Those 10% that brand sell 90% more than those that sell.” We spend time digging into how to be a part of that 10% and what the value of your face means in that process.Jeff Pfitzer the Regional VP of USA Mortgage, Co-Founder of Drunk on Social, Tik-Tok enthusiast, and host of the famous Lab Coat Agents podcast.Are you a great Realtor or Lender, but bad at Instagram?
2022-05-1349 minCoffee and Questions - Instagram, Realtors, Loan OfficersHow to pray for a stronger back, not a lighter load when it comes to your marketingIn this episode, I have the pleasure of speaking with none other than Leigh Brown. We dive into how to not just pray for the market to “get better,” but instead, use the market as it stands to create stronger connection with your social audience. Leigh talks about how we can pray for a stronger back, not just for things to get easier.Leigh Brown is a successful REALTOR®, forward-thinking CEO, #1 best-selling author, honest coach, and kickin’ keynote speaker. Connect with Leigh:
2022-05-0637 minCoffee and Questions - Instagram, Realtors, Loan OfficersHow to generate 50+ new Realtor Partners using InstagramPeople often think that they have to resort to grassroot strategies because they are “tried and true,” but with a market that is drastically changing, the true power lies in your ability to create conversations that lead to conversion…WITHOUT asking for it.In this episode, Phil and I chat about how despite the market his business is booming, and WHY buying leads will never be his strategy.Are you a great Realtor or Lender, but bad at Instagram?Stop leaving so much opportunity on the table...It’s Yours!Well, you need...
2022-04-2949 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 11: How To Grow Your Business in a Contracting Market w/Kelly RogersThe market is constantly changing, but if you are considering taking money OUT of your marketing budget while things are “slow,” then you are 1) doing it wrong and 2) missing the systems and processes to make sure that “slow” doesn’t ever happen to you. In this episode, Kelly Rogers, Regional Director w/Movement Mortgage, and I discuss what the difference is between success and a tailwind, and we dive into how social should be a part of your success strategy. Are you a great Realtor or Lender, but bad at Instagram?Stop leaving so much opport...
2022-04-2246 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 10: High Trust Selling on Social w/Todd Duncan“What do you want to pursue, Transactions or Relationships?” In this episode I get to chat with Todd Duncan all about “High Trust Selling” on Social Media and there are so many bombs dropped that it was truly hard to pick my favorite! Todd is the world’s #1 authority on Sales Mastery, is the author of 17 books, and is no stranger to the New York Times Best Seller list. He built successful real estate and mortgage business before committing his life to help others do the same. Todd helps people fall in love with their life by maximizing thei...
2022-04-1548 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 9: How to find your passion and make it your JOB w/Roland CochrunIn this episode, Roland and I talk about how taking the time, and having the patience to know WHO you are, and what your passion is, can dramatically affect your work, your creativity, and ultimately your success.Roland is known for helping loan officers, “find their thing” and is Founder of the InDesign 3-event series. He helps top producing loan officers connect with their purpose so that they can do work they love. He says that the elite players in the industry did not get there from hard work alone. They created a unique brand identity that allowed...
2022-04-0840 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 8: Instagram ads vs Facebook Ads w/Grant WiseIn this episode with Grant we discuss Instagram ads and Facebook ads, what the difference is, how to leverage them and his thoughts on what to do FIRST if you are getting started with them. Grant also talks about two ways to strategize what kind of ad campaign to run & when you should consider each. Grant Wise is a serial entrepreneur. The President and Founder of Witly, an automated advertising platform built for Real Estate agents. Grant is known to be a maverick leader and an innovative marketing strategist who is unafraid to lead companies in new...
2022-04-0144 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 7: How to “Not care what people think” on Social Media w/ Lana RodriguezIn this episode Lana and I discuss how to overcome the “what will people think” problem, and we dig in to how she has used the things in her life as an opportunity to form connections. Lana Rodriguez’s name is quickly becoming synonymous with the Colorado Springs real estate market, where her well-established reputation and unmatched market knowledge has made her a front-runner in the industry. As the leader of PCS Colorado -The Lana Rodriguez Group with Keller Williams Premiere Realty, LLC. Lana prides herself on her personal service and attention to every detail, which has led her to a...
2022-03-2544 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 6: Can you use Instagram to recruit agents for your team?Attract, don’t chase. Chauncey has mastered the subtle art of Attraction Based Marketing by building multiple brands and businesses — all while unapologetically being herself and becoming her own HERO... Cultivating an environment of attraction-based actions, that in turn elicit counter-action(s) from the end consumer, is her jam. With a background heavy in agency marketing and sales, this serial entrepreneur knows how to attract the consumer and close the deal. Formerly a boutique brokerage owner, Chauncey is well versed in coaching, mentoring, training, compliance, marketing, and strategic planning. National Real Estate Team Lead (over 300 agents in 31 states) and Invest...
2022-03-1842 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 5: How to “Steal Like and Artist” on Social Media w/ Kyle DraperKyle is a former Youth Pastor turned CEO & Business owner. He is the CEO of Content Compounding, Podcast host of The Social Media Mindset, an accomplished Author, National Speaker and one heck of a dad! He has helped Realtors attract millions of dollars in buyers and sellers without spending a dime and often without even having to mention real estate. He is passionate about empowering Realtors to discover and leverage their personal stories and experiences to attract people like them.Connect with Kyle: Instagram: @coachkyledraperFacebook: https://www.facebook.com/kyle.r.draper.3 ...
2022-03-1143 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 4: Drive more traffic to Instagram and YouTube w/ Jesse DauJesse is a professional Realtor and YouTube Creator. He has sold countless homes, worked with thousands of agents, but what he is best known for is running a YouTube platform called the “Channel Junkies” where he teach agents how to build effective YouTube channels that will have clients calling them. In that time, he and his business partner – Jackson Wilkey, have created more than 10 of our own channels throughout the United States that all produce significant results. Connect with Jesse:Instagram: @jesse_youtube_realtor / @channeljunkiesWebsite: https://www.channeljunkies.comFB Group: https://ww...
2022-03-0440 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 3: How to Re-Purpose content w/ Phil TreadwellPhil Treadwell is a 17-year veteran of the mortgage industry as both a top-producing mortgage banker & independent mortgage broker. He is the National Director of Sales Innovation & Strategy for Thrive Mortgage, the Host of the Mortgage Marketing Expert podcast, and a Co-Founder of Industry Syndicate podcast network. He was recently named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" by Yahoo! Finance. Connect with PhilInstagram: @philtreadwell @mortgagemarketingexpert Are you a great Realtor or Lender, but bad at Instagram?Stop leaving so much opport...
2022-02-2144 minCoffee and Questions - Instagram, Realtors, Loan OfficersEpisode 2: Do you respond to your own messages" w/ Jeremy FuhstJeremy Fusht is co-owner of Impact Real Estate, a real estate company aimed at teaching agents that traditional buying and selling is not the only way to sell Real Estate. He specializes in buying fix and flips, buying wholesale and recruiting agents to be a part of Impact. Connect with Jeremy:Instagram: @jeremyfuhstWebsite: https://www.impactreaz.com Are you a great Realtor or Lender, but bad at Instagram?Stop leaving so much opportunity on the table...It’s Yours!Well, you need to check...
2022-02-1243 min
Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 1: Are you an Investor using Instagram w/ Nick Sowers & Chris WardNick Sowers and Chris ward are Co-hosts of the Brokers and Booze Podcast. Nick is a key Partner of various businesses in the fields of Real Estate, insurance and fitness and is the owner of Beach Connection Real Estate which is a full-service real estate brokerage in Myrtle Beach, SC. and Chris is the owner of Eagle Realty SC. Connect w/ Chris & NickBrokers & Booze: The PodcastInstagram:@brokersandboozeFacebook: Brokers & Booze Nick SowersInstagram: nicksowers19Facebook: Nicholas Sowers Chris W...
2022-02-1141 min