Shows
Rising Entrepreneurs PodcastFuture-Proofing Business With AI, Relationships, and Resilience: EO Leaders Share Their JourneyMichelle Bomberger is the Founder and CEO of Equinox Business Law Group, a firm that provides fixed-cost, strategic legal services tailored to the needs of small and midsize businesses. She's a former Ernst & Young consultant and award-winning entrepreneur recognized for her innovative legal approach. Michael Sacher is a Partner at WestPoint Financial Group, a firm that offers personalized financial services, including insurance, investment, and retirement planning. With over 20 years of experience in financial services, he mentors advisors and supports his community through organizations like Ronald McDonald House and Habitat for Humanity. Odette D'Aniello is the...
2025-06-0518 min
Thriving Practice with Tracy CherpeskiWhy You Need a Lawyer on Speed Dial Featuring Michelle Bomberger, EP 145In this episode of Thriving Practice, host Tracy sits down with Michelle Bomberger, an innovative attorney and entrepreneur who's revolutionizing how small businesses, particularly healthcare practices, approach legal counsel. Michelle, founder of Equinox Business Law Group, shares her unique perspective on why having a strategic legal partner is not just about avoiding trouble, but about empowering practice owners to make confident decisions and seize growth opportunities. This conversation challenges the traditional view of legal services and offers a fresh, proactive approach that could transform how you manage risk and strategy in your healthcare practice.
Episode Highlights:
...
2025-01-0836 min
Lawyer Business AdvantageFlat-Fee Billing with Michelle Bomberger
In this episode, Alay and Michelle discuss:
The benefits of using a flat fee vs. the billable hour.
Tracking your time to understand your costs and capacity.
Utilizing AI and other technologies to better serve your clients.
Key Takeaways:
Not knowing if the law fee is going to be $1,000 or $10,000 is what often keeps people from calling a lawyer.
The fear of cost seems to override the client’s ability to take advantage of legal resources.
Large companies have multiple general counsels. It’s not for firefighting, it’s for planning. Small businesses...
2024-10-1021 min
The Successful Bookkeeper PodcastEP437: Michelle Bomberger - How To Safeguard Your Business For Success"You're not your client's bank. Contrary to some beliefs, you're doing work for them and getting paid. There are different ways to structure your payment terms that limit your exposure." -Michelle Bomberger We know as bookkeepers just how much relationships matter in business; we want our clients to invest in us to fill their gaps. But we often don't want to invest in others to fill our own. This is especially true when it comes to the legal side of doing business. Legal help and advice are expensive, and many of us run with the belief...
2024-09-2438 min
Help! My Business is GrowingMinimizing legal risk in your growing business, with Michelle BombergerComments? Suggestions? Text the show here! Your small business is poised for growth, but lurking legal risks could derail your success. It’s easy to get caught up in the excitement of growth and overlook the legal side of things. From employment laws and tax codes to those contracts that seem clear until they aren't, any of these can lead to expensive and time-consuming disputes. So, how do you make sure your business is legally protected? Do you hire a full-time lawyer or a consultant? And are there other ways for you to...
2024-09-1340 min
Lawyers Tell All®: Conversations with Chris MullinsMichelle Bomberger on Going Boldly Into the Unknown With Your Law PracticeMichelle Bomberger is passionate about providing smaller companies access to a General Counsel – the same way a large company has a GC – someone who helps the leadership team both tactically and strategically to understand risk and confidently make decisions.
The industry as it currently operates discourages business leaders from calling their lawyer – it’s crazy and unpredictably expensive, response times are slow, they often don’t understand what their getting, and they are often made to feel inadequate — it’s incredibly transactional.
Businesses need legal as a strategic tool and Michelle is proud of the model she has...
2024-08-1921 min
Finding FearlessBuilding Business Boundaries: All things legal for small businesses! With Michelle BombergerIn this episode, host Madeline engages in a deep conversation with Michelle Bomberger, founder of Equinox Business Law Group. They discuss the importance of legal strategies for protecting businesses, focusing on issues like intellectual property, compliance, and employee matters. Michelle shares her journey from Northwestern University to establishing her firm, influenced by her experience with small businesses and corporate roles. They also discuss common legal issues faced by entrepreneurs today, such as employment compliance, contracts, and the impact of emerging trends like AI and data privacy. Michelle emphasizes the importance of proactive legal counsel and offers insights into her...
2024-08-0757 min
PracticeCareMichelle Bomberger on Navigating Transparency LawsLaws and regulations governing transparency for private practice owners are only growing. Whether you like it or not, you’re responsible to stay up to date and navigate them. My guest today runs a law firm devoted to helping small businesses, and private practices, do just that. Michelle Bomberger believes that every business deserves to have the same strategic law advantages as mega-corporations. She is the Founder and Managing Attorney at Equinox Business Law Group. Her experience as a business owner and entrepreneur gives Michelle unique insights into the emotional and practical aspects of owning a b...
2024-07-3032 min
Profit Tool Belt I Construction I Contracting I Renovations I Remodelling I Construction Business Coach Dominic RubinoConstruction contracts, redlining, and what matters most with Michelle BombergerJoin us for an engaging episode with Michelle Bomberger, Founder and CEO of Equinox Business Law Group PLLC, as we explore construction contracts, redlining, and the critical elements that matter most. Tune in now!
2024-07-091h 09Profit Tool BeltConstruction contracts, redlining, and what matters most with Michelle BombergerJoin us for an engaging episode with Michelle Bomberger, Founder and CEO of Equinox Business Law Group PLLC, as we explore construction contracts, redlining, and the critical elements that matter most. Tune in now!
2024-07-091h 09
Martinka Consulting's Getting the Deal Done PodcastDiscussion with Attorney Michelle Bomberger on the Changing World of Non-Compete AgreementsIt's the Wild West with non-compete agreements. Michelle explains what's going on with:Non-compete agreementsNon-solicitation agreementsIn Washington stateOn the federal levelExempt versus non-exempt employeesAnd much moreA very timely and fast changing topic relevant to all business owners and buyers.This was recorded prior to July 3, 2024 and on this date, a federal judge in Texas hearing the case against the FTC allowed an injunction for the plaintiffs only and plans to make a full ruling by August 30. There remains a chance that the j...
2024-07-0827 min
The Profit Minds Podcast w/ Steven KirchBuilding Strong Business Foundations with Michelle BombergerIn this episode of The Profit Minds Podcast, Dr. Kirch speaks with Michelle Bomberger, CEO and Managing Attorney at Equinox Business Law Group. With her experience as a business owner and entrepreneur, Michelle offers unique insights into the emotional and practical aspects of owning a business and emphasizes the crucial role of legal infrastructure in fostering growth and success.
Tune in to the episode to hear about:
* Strategic Legal Support: Michelle emphasizes the importance of viewing legal services as a strategic asset for small businesses rather than just a reactive necessity.
* Client-Centric Approach...
2024-06-2722 min
The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryNavigating Healthcare: Brent Schlosstein on Employee Benefits and the Future of InsuranceJoin hosts Dan Weedin and Michelle Bomberger as they delve into the intricate world of healthcare and employee benefits with industry expert Brent Schlosstein from Alera Group.Brent shares his unique journey from getting into the insurance business right out of college to becoming a leading voice in the industry. The group discusses the impact of the upcoming election on healthcare benefits, the challenges faced by small businesses in Washington, and innovative strategies larger employers are using to navigate the rising costs of insurance.Brent also provides a glimpse into the future of healthcare...
2024-06-2645 min
PowHERhouse PodcastEpisode 84: Legal Strategies for Small BusinessesWelcome to another episode of the Becoming Powerhouse podcast! In this episode, I sit down with Michelle Bomberger, founder and CEO of Equinox Business Law Group. Michelle shares her journey of starting a law firm while balancing the demands of being a mom. She offers invaluable insights into the unique challenges small businesses face, especially in legal matters, and how to navigate them effectively.
In this episode, you'll learn:
How Michelle started her law firm and what makes it unique.
The importance of having a relationship with a lawyer for your business.
2024-06-1240 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryTransparency Trends: Navigating New Business Laws with Michelle BombergerIn this episode, Dan Weedin and Michelle Bomberger deliver a captivating discussion on the evolving landscape of transparency in business law.They dive into the Corporate Transparency Act's implications, dissect the shifting employment laws, and explore the complexities of interstate commerce. The conversation extends to the challenges and administrative burdens of compliance and the importance of understanding non-compete and non-solicitation agreements.Michelle elaborates on the varying regulations across states like California, Washington, Oregon, and Colorado, highlighting the need for businesses to stay informed and compliant. The discussion also touches on the Washington Silence No...
2024-05-2250 min
Women in AEC: Wine After WorkUnleashing Legal Empowerment: Insights from Michelle Bomberger, CEO of Equinox Business Law Group
Michelle Bomberger - CEO and Managing Attorney at Equinox Business Law Group
Introduction
Michelle Bomberger, the CEO and Managing Attorney at Equinox Business Law Group, is a dedicated professional who believes in providing small businesses with the strategic legal advantages typically available to mega-corporations. With her extensive experience as a business owner and entrepreneur, Michelle offers unique insights into the emotional and practical aspects of running a business, emphasizing the vital role of legal infrastructure in achieving growth and success.
Received the prestigious "40 Under 40" award by the Puget Sound Business Journal.
Named King County...
2024-05-0131 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryTech Titans Talk: AI, Cybersecurity, & The Future of LeadershipIn this episode of The Shrimp Tank Podcast, join Dan Weedin and Michelle Bomberger as they dive deep with Derek Kalles of Kalles Group into the exhilarating and sometimes treacherous waters of AI and cybersecurity. As we navigate through the complexities of technology's evolution, Derek sheds light on the critical importance of cybersecurity in our increasingly digital world and the ethical dimensions of artificial intelligence.- AI & Efficiency: Discover the potential of AI to transform businesses, making them more efficient and competitive, while also considering the confidentiality and ethical concerns that come with its a...
2024-03-2749 min
Construction Champions PodcastBridging Legal Gaps in Construction! Construction Champions Podcast 2-23 Michelle BombergerIn this episode of the Construction Champions podcast, host Ron Nussbaum interviews Michelle from Equinox Business Law Group. They discuss the importance of proactive legal counsel for businesses, especially in the construction industry. Michelle highlights the significance of understanding legal challenges and opportunities in the construction sector to build a strong and resilient business.
About Michelle
Michelle Bomberger is the CEO and Managing Attorney at Equinox Business Law Group. As founder, Michelle brings a pragmatic approach to legal counsel. She understands the emotional and practical aspects of owning a business, so she can effectively...
2024-03-1834 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveEpisode 240 | The Equinox Law Firm Business Model with Michelle BombergerIn today’s episode of the Wealthy Woman Lawyer® podcast, I sit down with Michelle Bomberger, CEO and Managing Attorney of Equinox Business Law Group, as we discuss her unorthodox path into the field of law, her firm’s unique approach to providing legal services, and how she’s scaled her law firm business.Michelle believes that every business deserves to have the same strategic legal advantages as mega-corporations, and Equinox Business Law Groups strives to provide those advantages. Michelle’s experience as a business owner and entrepreneur provides insights into the emotional and practical aspects of owning a...
2024-03-1441 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryAI Unleashed: Beyond ChatGPT's HorizonDive into the digital deep end with the latest episode of The Shrimp Tank Podcast, where we navigate the vast and evolving ocean of artificial intelligence.Join hosts Dan Weedin and Michelle Bomberger as they welcome Boaz Ashkenazy, CEO and co-founder of Simply Augmented, for an enlightening conversation on the transformative power of AI in the business world.In this episode, we explore the cutting-edge of AI technology, discussing everything from the basics of generative AI and large language models to the nuanced ways AI can optimize business operations and foster innovation. Boaz shares...
2024-02-2839 min
Financial ClarityBuilding a Client-Focused and Business-Smart Law Firm With Michelle BombergerMichelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group. As a small business founder and entrepreneur, Michelle understands the emotional and practical aspects of owning and scaling a business, which makes her an effective guide for business leaders in evaluating risk and opportunity in their decision-making. She received her MBA and law degrees from Northwestern University and undergraduate degree from the University of Notre Dame. Michelle serves on the Board of Directors for Bellevue LifeSpring and Youth Theatre Northwest, catering to youths and families in the community. She was honored by the P...
2023-10-1051 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryMastering Marketing: A Conversation with Matt Heinz🎙️ Get ready for a marketing masterclass with Matt Heinz from Heinz Marketing! 🚀 Join Dan Weedin and Michelle Bomberger as they dive deep into marketing, entrepreneurship, sales, and even Matt's passion for wines and bourbon. 🍷🥃Matt Heinz is no ordinary marketing expert. With over 20 years of experience, he's a prolific author, dynamic speaker, and the President and Founder of Heinz Marketing. Matt's insights are not only sharp but delivered with a dose of humor, and you can expect actionable takeaways that will boost your marketing game. 📈But that's not all! Matt's track record includes helping giants like Amazo...
2023-09-2752 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryFamily, Flour, and Fortune: The Rise of Odette D's Edible EmpireReady to savor the secret ingredients that make up a successful business and a fulfilling life? Join hosts Dan Weedin and Michelle Bomberger as they whip up an incredible conversation with Danielle Odette, the iconic CEO of Celebrity Gourmet Ventures and the voice behind the Celebrity Gourmet Podcast.🌱 Why You Can't Miss This:🎂 Cakes that Tell Stories: Odette shares how her family's baking legacy stretches back to her grandfather's heroics during WWII and how she turned cakes into edible masterpieces.🎧 Podcast Power: Curious about launching your own podcast? Hear from Odette on how sh...
2023-08-3044 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountryAI, Taylor Swift, and the Journey to Becoming a Leadership Rock Star!Listen in and be inspired by the dynamic and insightful conversation on leadership, coaching, and the journey to success in this captivating episode of the Shrimp Tank Podcast! 🌟Join hosts Dan Weedin and Michelle Bomberger as they introduce the rock star of the show, Danielle Johnson from Cannon Leadership Group, a trailblazing executive coach with a passion for helping CEOs unleash their full potential.In this engaging session, they delve into the power of coaching to cultivate rock star qualities in individuals, and how it can transform businesses in remarkable ways. Dis...
2023-07-2645 min
Maximum MomSuccess As a Mom and a Law Firm Owner with Michelle BombergerThis week on Maximum Mom, your host Elise Buie is joined by Michelle Bomberger. Michelle founded Equinox in 2005 to provide business leaders a more transparent, responsive, and business focused solution for their legal needs. Over the past 17 years, she’s morphed the business model to offer a fixed fee General Counsel Services solution giving business leaders the confidence and freedom to include legal in their strategic and tactical planning -- they have a relationship with their lawyer and they know what they are paying, when they'll get a response, and that the solution is rig...
2023-03-2045 min
The Future Is BorderlessMaking In-House Counsel Accessible to SMBsMichelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group, a law firm that focuses on strategic business and legal guidance. As a businesswoman, entrepreneur, and lawyer, Michelle helps entrepreneurs balance business opportunities and associated risks to make informed decisions. Before Equinox Business Law Group, Michelle was the Senior Manager of Auditing Services at Cingular Wireless and the Business Operations and Technology Consultant at Ernst & Young LLP. She was honored by the Puget Sound Business Journal as one of its 40 Under 40 in 2012 and was awarded the King County Executive’s Woman-Owned Small Business of the Ye...
2022-11-3034 min
Craig Swanson Guest AppearancesThe Shrimp Tank Podcast Seattle: The Future of Digital Business“I am definitely a creator. I need to create, I need to be inventing things. And if I only have one company, a single company cannot consume the amount of creation that I need in my life. And so for me, having side businesses is a way of protecting my core business from being changed constantly because of my needs as an owner.
“And honestly, when, when I'm coaching small business owners in the EO Accelerator program, one of the biggest challenges I see are owners forcing their business to take their total creative output even when that business doesn't need...
2022-01-0800 min
Lead Like a WomanFinding the Side DoorMichelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group. As a small business founder and entrepreneur, Michelle understands the emotional and practical aspects of owning and scaling a business, which makes her an effective guide for business leaders in evaluating risk and opportunity in their decision making. She received her MBA and law degrees from Northwestern University and undergraduate degree from the University of Notre Dame. Michelle serves on the Board of Directors for Bellevue LifeSpring and Youth Theatre Northwest, serving youth and families in the community. She was honored by the...
2021-09-3030 minThe Shrimp Tank Podcast - The Best Entrepreneur Podcast In The CountrySeattle New Co-Hosts SpecialSeattle Shrimp Tank is getting a whole new set of co-hosts! We're delighted to bring to the team Aljolynn Sperber, James Alberson, Michelle Bomberger, and Phil Symchych. They may all have different skill sets from different industries, but they share one commonality ; an infectious entrepreneurial spirit!For more info, visit http://www.shrimptankpodcast.com/seattle/Check us out on Facebook: https://www.facebook.com/theshrimptankFollow us on Twitter: https://twitter.com/theshrimptank?lang=enCheck out Seattle on LinkedIn: https://www.linkedin.com/showcase/shrimp-tank-episodes---seattle/
2021-05-2543 min
Doing Law DifferentlyA new approach: business first, law second (ep 6)
Business first, law second. That’s the approach that Michelle Bomberger takes with her clients and also her law firm, Equinox Business Law Group.
Equinox become an extension of their clients’ management team at a fixed monthly cost. They develop a true understanding of their clients’ business goals and appetite for balancing risk and reward – recognising that this is much broader than just the legal issues, involving personal, emotional and financial dimensions.
On the podcast:
0:24 skip intro
2:14 Equinox is a metaphor for Equinox law way they do business
3:29 What it means to be a busines...
2019-08-2628 min
Biz Women RockThe Great 8: #5 Michelle Bomberger of Equinox: Top 8 Most Downloaded EpisodesThe Great 8: The Top 8 Most Downloaded Episodes
The Great 8 Series features an 8 week countdown of the top 8
most downloaded shows on the Biz Women Rock podcast. There's
a reason these shows have been listened to by so many people all
over the world!
#Michelle Bomberger of Equinox...enjoy!
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How do you build a successful law firm doing everything
differently?
Listen to our Interview with Michelle Bomberger, Founder of
Equinox Business Law Group to find out!
This ain't yo average law firm! Michelle Bomberger has built he...
2016-05-0248 minBiz Women RockBWR 034: Michelle Bomberger: Not Your Average Law FirmHow do you build a successful law firm doing everything differently? Listen to our Interview with Michelle Bomberger, Founder of Equinox Business Law Group to find out! This ain't yo average law firm! Michelle Bomberger has built her law firm by doing everything backwards. She builds her team by acquiring people with business skills first and she has an amazing flat fee service model, which she goes into great detail about. She believes in having a life-long relationship with her clients so she can be a part of their leadership and strategic planning for their businesses. Michelle is very...
2014-04-2845 min