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Showing episodes and shows of
Michelle Brisebois
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That's A Food Job!
Defining and cultivating innovation and creativity with Michelle Brisebois, Senior Marketing Strategist and Founder of Textrix Consulting Ltd. | Ep 73
We are covering finding a career that matches your passions, cultivating innovation, navigating your career in an age of change and the Canadian Food Innovation Network (CFIN). Our guest today is Michelle Brisebois, Senior Marketing Strategist and Founder of Textrix Consulting Ltd. Textrix has start-ups define marketing strategy, mid size companies boost their SEO through engaging and optimized content plans, and have conducted research and discovery on digital transformation trends used by large, international software companies. Michelle has launched products, brands and campaigns across a wide array of packaged goods and service industries. She is...
2023-07-19
49 min
That's A Food Job!
Defining and cultivating innovation and creativity with Michelle Brisebois, Senior Marketing Strategist and Founder of Textrix Consulting Ltd. | Ep 73
We are covering finding a career that matches your passions, cultivating innovation, navigating your career in an age of change and the Canadian Food Innovation Network (CFIN). Our guest today is Michelle Brisebois, Senior Marketing Strategist and Founder of Textrix Consulting Ltd. Textrix has start-ups define marketing strategy, mid size companies boost their SEO through engaging and optimized content plans, and have conducted research and discovery on digital transformation trends used by large, international software companies. Michelle has launched products, brands and campaigns across a wide array of packaged goods and service industries. She is...
2023-07-19
49 min
Restaurant and Retail Marketing
Is Halloween Cancelled in 2020?
Halloween is now even more popular with adults and this year — we all need a little fun. Listen to the briefing for ideas on how to execute a "reverse trick or treating" for your customers. Hosted on Acast. See acast.com/privacy for more information.
2020-09-11
02 min
Restaurant and Retail Marketing
What are people typing into Google?
Google trends tells us by country what the most popular search terms are. Listen to the briefing to hear what people are searching for when it comes to restaurants. Hosted on Acast. See acast.com/privacy for more information.
2020-09-10
02 min
Restaurant and Retail Marketing
Just How Popular is the Travis Scott Happy Meal?
McDonald's hasn't had a celebrity endorsement of their Happy Meals in decades. Listen to the briefing to hear why their alliance with Travis Scott is different. Hosted on Acast. See acast.com/privacy for more information.
2020-09-09
02 min
Restaurant and Retail Marketing
Which countries are becoming more anxious?
Listen to the briefing to hear which countries are becoming more anxious week over week. A worried consumer may behave quite differently from a less anxious one. Hosted on Acast. See acast.com/privacy for more information.
2020-09-07
02 min
Restaurant and Retail Marketing
How has the pandemic changed Gen Z?
Marketing Dive has just released some research about how the pandemic has changed Gen Z shopping habits and what they miss the most. Listen to the briefing to find out. Hosted on Acast. See acast.com/privacy for more information.
2020-09-06
03 min
Restaurant and Retail Marketing
How will Black Friday and Cyber Monday be different this year?
Black Friday is November 27 and Cyber Monday is November 30 this year. Listen to the briefing to hear how major retailers are changing their strategy this year so you can prepare too. Hosted on Acast. See acast.com/privacy for more information.
2020-09-05
02 min
Restaurant and Retail Marketing
What's the difference between Omnichannel and Multichannel?
As you prepare for a very unusual fall/holiday selling period, channel innovation could offer you an opportunity for growth. Hosted on Acast. See acast.com/privacy for more information.
2020-09-04
02 min
Restaurant and Retail Marketing
How Amazon Innovated the Customer Experience
You'll need to innovate this holiday season to adapt to new operational realities. Listen to the briefing for ideas on how you can work with the cards you've been dealt to create new and exciting customer experiences. Hosted on Acast. See acast.com/privacy for more information.
2020-09-03
02 min
Restaurant and Retail Marketing
The History of the Happy Meal
The McDonald's Happy Meal has been around for decades and is an example of innovation by reconfiguring the product ecosystem. Listen tot he briefing to hear how this might work for your business. Hosted on Acast. See acast.com/privacy for more information.
2020-09-02
02 min
Restaurant and Retail Marketing
Is the "Quarantine 15" weight gain for real?
New research gives us some clues as to what the next big eating trends will be. 2020 has been a curve ball for everyone and a reckoning with the scale is happening. Hosted on Acast. See acast.com/privacy for more information.
2020-08-31
02 min
Restaurant and Retail Marketing
Hashtag Holidays The First Part of September
These are the hashtag holidays for the first part of September. Hosted on Acast. See acast.com/privacy for more information.
2020-08-30
02 min
Restaurant and Retail Marketing
What are the top reasons people purchase meal kits?
Meal kits are up by a whopping 53% according to research by Nielsen. It's not because people are afraid of going to the grocery store — listen to the briefing to hear what the #1 reason is. Hosted on Acast. See acast.com/privacy for more information.
2020-08-29
02 min
Restaurant and Retail Marketing
Cyber Monday | Holiday Prep: Part 4 - Process Innovation
Large companies like General Electric, 3M and McDonalds have used process innovation for years to drive new paths to growth. Listen to the briefing to hear how small businesses can do this too. Hosted on Acast. See acast.com/privacy for more information.
2020-08-28
02 min
Restaurant and Retail Marketing
Cyber Monday and Holiday Prep: Part 3 Innovation: Structure
There are ways you can make space for innovative thinking. You'll need that this year to adapt to unusual business conditions due to the COVID pandemic. Listen to the briefing to hear how you could restructure your business to help innovative thinking thrive. Hosted on Acast. See acast.com/privacy for more information.
2020-08-27
02 min
Restaurant and Retail Marketing
Holiday | Cyber Monday Boot Camp Part 2: Innovation - Your Network
We're looking at the ways to create innovation and in day 2 it's all about your network and supply chain. Listen to hear how you might reimagine that structure so you can create new connections to your customers more profitably. Hosted on Acast. See acast.com/privacy for more information.
2020-08-26
03 min
Restaurant and Retail Marketing
How to Innovate Part 1: Your Profit Model
One of the fastest ways to grow your business is to reinvent your profit model. Listen to the briefing to hear how you might think of new ways your restaurant or retail space could quickly and effectively drive profit for you. Hosted on Acast. See acast.com/privacy for more information.
2020-08-25
02 min
Restaurant and Retail Marketing
Cyber Monday | Holiday Prep: Tips on How to Innovate
Cyber Monday is Nov. 30 which is just 14 weeks away. Listen to the briefing to hear tips and advice on how to plan for a more virtually delivered season. Hosted on Acast. See acast.com/privacy for more information.
2020-08-24
02 min
Restaurant and Retail Marketing
Tips for Boosting your Social Media Posts
Listen to the briefing to hear why encouraging more engagement on social media is the best way to help new customers discover you. Hosted on Acast. See acast.com/privacy for more information.
2020-08-23
01 min
Restaurant and Retail Marketing
Ready for Some Good Retail News?
Canada is seeing growth in all provinces and in all retail sectors which bodes well for a "V" shaped recovery. Hosted on Acast. See acast.com/privacy for more information.
2020-08-22
02 min
Restaurant and Retail Marketing
Holiday Playbook: What Categories are Hot?
People are shopping more online but the categories they're interested in have shifted since the start of the pandemic. Listen to the briefing to hear what's going to be hot for Fall 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-08-21
03 min
Restaurant and Retail Marketing
Holiday and CyberMonday Prep: Creating a Great Virtual Experience
How can you recreate a great and personalized customer experience online? Here are some tips as you prepare for Cyber Monday (Nov. 30, 2020) and your fall business season. Hosted on Acast. See acast.com/privacy for more information.
2020-08-20
02 min
Restaurant and Retail Marketing
Holiday Boot Camp | Demographics: What does Generation Z want?
Listen to the briefing to hear how Generation Z is different from Millennials. Hear what today's Zoomers want in a retail experience. Hosted on Acast. See acast.com/privacy for more information.
2020-08-19
03 min
Restaurant and Retail Marketing
Holiday Boot Camp 2020 - Let's Look at the Millennials
Amazon Prime Day is rumoured to launch in October this year which may kick off the holiday shopping season early. Listen to the briefing to hear what millennial customers want and need in a shopping experience. Hosted on Acast. See acast.com/privacy for more information.
2020-08-18
03 min
Restaurant and Retail Marketing
Holiday Boot Camp Prep - What does Generation X Want?
Generation X is often overlooked in favour of the affluent and populous Baby Boomers and the younger and more exciting Milennials however — Generation X have affluence and an appreciation for fine food. Listen to the briefing to hear what Generation X wants most in a shopping experience. Hosted on Acast. See acast.com/privacy for more information.
2020-08-17
04 min
Restaurant and Retail Marketing
Just Eat Takeaway is Eliminating Gig Workers
Just Eat Takeaway is looking to give their employees more stability so they're planning to stop using Gig (contract) workers. The plan is to roll out in Europe first and then in North America. Listen to the briefing to hear how they are growing and what this means for the restaurant industry. Hosted on Acast. See acast.com/privacy for more information.
2020-08-16
02 min
Restaurant and Retail Marketing
Holiday Boot Camp | Prime Day #9: Demographics — Baby Boomers
Baby Boomers control 70% of the wealth so they are good customers to have. Listen to the briefing to hear what products and services they are looking for as you prep for your holiday retail plan. Hosted on Acast. See acast.com/privacy for more information.
2020-08-14
03 min
Restaurant and Retail Marketing
Holiday |Prime Day Boot Camp #7: Demographics The Silent Generation
Today we're looking at demographics which assume that as consumers, we tend to act our age. Listen to the briefing to hear how the Silent Generation wants to be served as you plan for your holiday season. Hosted on Acast. See acast.com/privacy for more information.
2020-08-13
04 min
Restaurant and Retail Marketing
Prime Day | Holiday | Fall Boot Camp Day #7: Environmental Issues
The last step in the environmental scan is to look at …issue connected to the environment. Concern for the environment hasn't waned with the COVID crisis, it's gotten even stronger. Listen to the briefing to hear what issues are connected to complete your PESTLE analysis. Hosted on Acast. See acast.com/privacy for more information.
2020-08-12
03 min
Restaurant and Retail Marketing
Prime Day | Holiday | Fall Boot Camp Day #6: PESTLE Legal Issues
There will be lots of legal issues to consider as you complete your environmental scan. There's lots going on with health and safety and employment laws to consider. Listen to the briefing to hear what legal issues you need to identify to complete your environmental scan. Hosted on Acast. See acast.com/privacy for more information.
2020-08-11
02 min
Restaurant and Retail Marketing
Prime Day |Fall |Holiday Boot Camp #5: Technological Factors
The holiday shopping season is thought to be coming early this year so we're gearing up for an October kick off. We're continuing to conduct our environmental scan with the "T" in our PESTLE analysis which stands for technological factors. Hosted on Acast. See acast.com/privacy for more information.
2020-08-10
03 min
Restaurant and Retail Marketing
The Return of Car Hop Restaurant Service
Restaurant Dive.com has shared some new research around just what customers are looking for in terms of operating standards and it connects nicely to a resurgence in car hop service. Listen to the briefing to hear about the latest research and why parking lot dining is making a comeback. Hosted on Acast. See acast.com/privacy for more information.
2020-08-09
02 min
Restaurant and Retail Marketing
How Restaurants are Innovating During the Pandemic
Restaurants Canada.Org has posted some new research that reveals the new services and sales channels restaurants have introduced to survive the COVID-19 business loss. There are some fascinating points here and listen to the briefing to find out if this new way of doing business will continue post-pandemic. Hosted on Acast. See acast.com/privacy for more information.
2020-08-08
02 min
Restaurant and Retail Marketing
Prime Day | Fall |Holiday Boot Camp #4: Societal Factors
The holiday season will likely come early this year as consumers want to focus on uplifting topics and get a jump on their gifting to avoid shipping lag times. Our environmental scan today will look at how to gauge the societal shifts your consumers are experiencing as this will impact their shopping habits. Hosted on Acast. See acast.com/privacy for more information.
2020-08-07
03 min
Restaurant and Retail Marketing
Prime Day | Holiday Boot Camp Day #3: Economic Factors
As we look towards the fall and a potential dropping of Amazon Prime Day for week of October 5, we're looking at how to do a PESTLE analysis and examining the economic factors that may impact our go to market strategy. Hosted on Acast. See acast.com/privacy for more information.
2020-08-06
03 min
Restaurant and Retail Marketing
Prime Day | Holiday Boot Camp Day #2 - Political Factors
The PESTLE is a marketing tool used to conduct an environmental scan. Listen to the briefing to hear how to conduct a PESTLE and why the "P" in PESTLE or the political influences can have a profound impact on your holiday strategy. Here's advice on how to anticipate those factors. Hosted on Acast. See acast.com/privacy for more information.
2020-08-05
03 min
Restaurant and Retail Marketing
Prime Day Boot Camp #1: Save the Date
Rumour is that Amazon Prime Day will land in early October this year. This is the first of a series of briefings that will be a boot camp to get your business ready to ride the coat tails of an Amazon Prime retail holiday in October 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-08-04
02 min
Restaurant and Retail Marketing
Hashtag holidays early August 2020
Here are the hashtag holidays that will be trending on social media for early August 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-08-02
01 min
Restaurant and Retail Marketing
Add your menu to your Google My Business profile
Wouldn't it be great if people could get your menu sent to them when they're searching for a restaurant online? It can happen. Listen to the briefing to hear how your Google My Business profile can showcase your menu. Hosted on Acast. See acast.com/privacy for more information.
2020-08-01
02 min
Restaurant and Retail Marketing
When is Amazon Prime Day happening?
Amazon Prime Day is a mammoth retail holiday and it's being deferred to the fall this year. Listen to the briefing to hear when Amazon Prime is expected to drop and how its timing may impact your holiday sales. Hosted on Acast. See acast.com/privacy for more information.
2020-07-31
02 min
Restaurant and Retail Marketing
Starbuck's is seeing changes in consumer behaviour
It's easy to get discouraged by the negative headlines but Starbucks is seeing some interesting consumer shifts. Listen to the briefing to hear what this large food service retailer is learning about changing customer habits. Hosted on Acast. See acast.com/privacy for more information.
2020-07-30
02 min
Restaurant and Retail Marketing
What can we learn from Coca-Cola during the pandemic?
Companies like Coca-Cola are good to listen to in troubled times because they've seen many ups and downs and have wide distribution. Few brands are as close to their customers. Listen to the briefing to hear what their CEO has to say about their sales. Hosted on Acast. See acast.com/privacy for more information.
2020-07-29
02 min
Restaurant and Retail Marketing
What categories are people planning to cut their budgets on?
Consumers in various countries were asked which categories they intend to cut from their budgets and their answers are very revealing. Listen to the briefing to hear which sectors are getting more of the customer purchase share. Hosted on Acast. See acast.com/privacy for more information.
2020-07-28
03 min
Restaurant and Retail Marketing
Who's buying wine online?
When we sheltered in place a few months ago— online sales of alcohol skyrocketed. Listen to the briefing to hear what the latest research has to say about that trend now that we're a few months in. Hosted on Acast. See acast.com/privacy for more information.
2020-07-27
02 min
Restaurant and Retail Marketing
How Much is the Back to School Segment Worth?
Some students will be back in the classroom and some won't but never the less - the class will go on Hosted on Acast. See acast.com/privacy for more information.
2020-07-26
02 min
Restaurant and Retail Marketing
What is the right amount to spend on marketing?
There's some fascinating research from Gartner that reveals that CMOs (chief marketing officers) are not reading the tea leaves when it comes to the headwinds coming over the next few months. Just how much should you budget for your marketing? Listen to the briefing and learn what the right number to plan for might be. Hosted on Acast. See acast.com/privacy for more information.
2020-07-23
03 min
Restaurant and Retail Marketing
What does the new in-store experience look like?
Retail's in-store experience has traditionally relied on the personal touch and all of that. is out the window and will be for some time. Here are some areas to focus on instead as you redefine your in-store experience. Hosted on Acast. See acast.com/privacy for more information.
2020-07-22
02 min
Restaurant and Retail Marketing
Contactless Dining
Contactless food delivery is safer for the team and the customer. Here's how one restaurant is doing it. Hosted on Acast. See acast.com/privacy for more information.
2020-07-21
01 min
Restaurant and Retail Marketing
The Customer is Not Always Right
New research out of the UK shows us just how challenging it is for customer-facing team members since the start of the pandemic. Rules around lining up, paying with cash, wearing masks are triggering angry responses in many cases. It' time to stop saying the customer is always right. Hosted on Acast. See acast.com/privacy for more information.
2020-07-20
02 min
Restaurant and Retail Marketing
Most Popular Food Hashtags on Social Media
Hashtags are a great way to get new customers to be aware of your restaurant. Here are the top trended food hashtags on social medial. Hosted on Acast. See acast.com/privacy for more information.
2020-07-19
02 min
Restaurant and Retail Marketing
How are restaurants doing now that they've opened?
If you've just reopened your restaurant and you're wondering how others are doing — here are some statistics from Restaurant Canada on how businesses are faring. Hosted on Acast. See acast.com/privacy for more information.
2020-07-18
02 min
Restaurant and Retail Marketing
Your Holiday Playbook: Plan your shipping and delivery now
If we're already seeing a huge increase in mail volume because of the COVID pandemic; just imagine what Christmas will be like. Listen to the briefing to hear what you should be considering now to get ready. Hosted on Acast. See acast.com/privacy for more information.
2020-07-17
02 min
Restaurant and Retail Marketing
Shopping by Appointment: Your Holiday Operations Playbook
As you prep for your holiday retail season, consider having shopping by appointment to control traffic flow and perhaps sell more in the end. Listen to the briefing for some tips on how to do this well. Hosted on Acast. See acast.com/privacy for more information.
2020-07-16
02 min
Restaurant and Retail Marketing
Your Holiday Season "Plan B"
Have you analyzed your sales trends from holiday season 2019? Will that same strategy work in December 2020? Listen to the briefing to hear what things you should be considering when planning this year's holiday season. Hosted on Acast. See acast.com/privacy for more information.
2020-07-15
02 min
Restaurant and Retail Marketing
Getting your holiday strategy in place now: Up Your Mobile Game
Research is telling us that consumers are planning their Christmas shopping earlier than in previous years — they're starting to think about it now. Mobile holiday shopping is growing quickly and you may be surprised at which age groups are doing it more often. Listen to the briefing to hear how you can up your mobile game now so you're not scrambling later on. Hosted on Acast. See acast.com/privacy for more information.
2020-07-14
02 min
Restaurant and Retail Marketing
Dancing with the Coronavirus
There's a great article by Thomas Pueyo called "The Hammer and the Dance" about how we are "dancing with the virus" to try and live our lives while monitoring developments. Whether you're a restaurant or retail operator, your fall/holiday season is prime time for making money. As we look forward to the holiday season — how do we plan to succeed when things are so uncertain? This week, we'll look at a series of strategies for having a plan B to dance with the virus. Hosted on Acast. See acast.com/privacy for more information.
2020-07-13
02 min
Restaurant and Retail Marketing
Hashtag Holidays July 2020
Listen to the briefing to hear what "international day of" hashtag holidays will be trending on social media for the last half of July 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-07-12
02 min
Restaurant and Retail Marketing
E-Commerce trends | Guess who the new customers are?
Listen to the briefing to hear the most recent research on how fast e-commerce is growing and which age group is joining the online shopping wave. Hosted on Acast. See acast.com/privacy for more information.
2020-07-10
02 min
Restaurant and Retail Marketing
Helcim Food Ordering App without the cost
A Calgary based technology company named Helcim has launched a food ordering app that doesn't have the hefty fees of other services. It's worth checking them out if you're in North America so that revenue can go back into your business. Hosted on Acast. See acast.com/privacy for more information.
2020-07-09
02 min
Restaurant and Retail Marketing
How Quickly will Hotels Bounce Back after COVID-19?
Listen to the briefing to hear how the hotel industry will fare depending on various modelling scenarios around the COVID-19 recovery. Depending on how well our governments and society does to control the virus; the predictions are worth noting. Hosted on Acast. See acast.com/privacy for more information.
2020-07-08
02 min
Restaurant and Retail Marketing
Pinterest users order more food online
New research shows us that Pinterest users are dramatically more open to ordering groceries online and they spend significantly more as well. Listen to the briefing to hear how Pinterest can be a great channel for your business. Hosted on Acast. See acast.com/privacy for more information.
2020-07-06
01 min
Restaurant and Retail Marketing
Kiosks increase sales and safety
Kiosks can be there to take orders and support the sales process when your employees aren't able or allowed to due to work restrictions. Listen to the briefing to hear how kiosks can actually help increase sales. Hosted on Acast. See acast.com/privacy for more information.
2020-07-04
02 min
Restaurant and Retail Marketing
Consumers are already thinking about Christmas
Listen to the briefing to hear just how many people are already looking for ideas about Christmas food and holiday trends. It's quite intense already. Hosted on Acast. See acast.com/privacy for more information.
2020-07-03
02 min
Restaurant and Retail Marketing
Are people ready to eat out again?
New research from Angus Reid reveals just how nervous people are about going back into restaurants during COVID-19 and what cues they want to see to feel safe. Hosted on Acast. See acast.com/privacy for more information.
2020-07-01
02 min
Restaurant and Retail Marketing
Social Media Strategies - close the loop
Listen to the briefing to hear how to use your data from social media to inform your strategy going forward. Hosted on Acast. See acast.com/privacy for more information.
2020-06-28
01 min
Restaurant and Retail Marketing
Social Media Strategies -Measure
Listen to hear how social media success can be measured. Hosted on Acast. See acast.com/privacy for more information.
2020-06-27
01 min
Restaurant and Retail Marketing
Social Media Strategies Tip 8 - Engagement
Here are some tips for increasing social media engagement. Hosted on Acast. See acast.com/privacy for more information.
2020-06-26
01 min
Restaurant and Retail Marketing
Social Media Strategies Tip 7: Grow the audience
Listen to the briefing to hear how to keep growing that audience. Hosted on Acast. See acast.com/privacy for more information.
2020-06-25
01 min
Restaurant and Retail Marketing
Social Media Strategies Tip #6 -Influencers
Here's how to find those social media nano-influencers that can really amplify your message. Hosted on Acast. See acast.com/privacy for more information.
2020-06-24
01 min
Restaurant and Retail Marketing
Social Media Strategies Tip 5- Stay the Course
Pod-fading or social media shrink — there's nothing worse than a channel that's dormant and then occasionally live. Here's how to be consistent. Hosted on Acast. See acast.com/privacy for more information.
2020-06-23
02 min
Restaurant and Retail Marketing
Social Media Strategies Tip 4 — who should oversee social media for you?
Listen to the briefing to hear the next tip about how to know if you should do your social media yourself or hire someone. Hosted on Acast. See acast.com/privacy for more information.
2020-06-22
01 min
Restaurant and Retail Marketing
Social Media Strategy #3 Platfoms
Listen to hear how to decide which social media channel to use to really connect with your most loyal customers. Hosted on Acast. See acast.com/privacy for more information.
2020-06-21
01 min
Restaurant and Retail Marketing
Social Media Strategies - Targeting
Listen to hear some advice on how to define your target customers for social media messaging. Hosted on Acast. See acast.com/privacy for more information.
2020-06-20
01 min
Restaurant and Retail Marketing
SMART Goals for social media success
This is the first of a ten part series on how to craft a social media strategy. Part 1 — how to figure out what your goals are. Hosted on Acast. See acast.com/privacy for more information.
2020-06-19
01 min
Restaurant and Retail Marketing
GenZ and Millennials - How they will change post COVID
Listen to the briefing to hear about new research that shows what younger consumers will buy more of and less of post COVID. The results may surprise you. Hosted on Acast. See acast.com/privacy for more information.
2020-06-18
02 min
Restaurant and Retail Marketing
New Pinterest Trends about Online Food Ordering
Pinterest consumer research has just been released and it's very revealing about the power of Pinterest to drive online food sales. Restaurants and grocery stores wanting to up their e-commerce game should take note. Listen to the briefing to hear about the study. Hosted on Acast. See acast.com/privacy for more information.
2020-06-17
03 min
Restaurant and Retail Marketing
New Features on Shopify
It's 2030 already and Shopify is adding new features to meet the accelerated needs of merchants. Listen to the briefing to hear what's being added. Hosted on Acast. See acast.com/privacy for more information.
2020-06-16
02 min
Restaurant and Retail Marketing
Contactless Restaurant Launches in Toronto
Listen to the briefing to hear how one new restaurant concept is getting the food to customers in a way that's safe and delicious for everyone. Hosted on Acast. See acast.com/privacy for more information.
2020-06-15
01 min
Restaurant and Retail Marketing
#Holidays for June 2020
Listen to the briefing to hear what holidays are trending on social media for the end of June so you can plan your posts. Hosted on Acast. See acast.com/privacy for more information.
2020-06-14
01 min
Restaurant and Retail Marketing
Spotify as a marketing channel
With more people working from home, streaming radio might be a way to target some cool marketing initiatives. Hosted on Acast. See acast.com/privacy for more information.
2020-06-13
01 min
Restaurant and Retail Marketing
Nervous Diners | The Latest Statistics on Dining Out During Covid
As restaurants start to re open — are diners ready to jump into the fray? Listen to the briefing to hear what diners concerns actually are. Hosted on Acast. See acast.com/privacy for more information.
2020-06-12
03 min
Restaurant and Retail Marketing
GrubHub and Just Eat Takeaway merger
GrubHub and Uber Eats were talking merger but it looks like GrubHub is walking down the aisle with Just Eat Takeaway. Listen to the briefing to hear how this might be a good thing for the industry. Hosted on Acast. See acast.com/privacy for more information.
2020-06-11
02 min
Restaurant and Retail Marketing
Drinks after work?
What will "drinks after work" look like in a post-pandemic world? The answer may surprise you. Hosted on Acast. See acast.com/privacy for more information.
2020-06-10
01 min
Restaurant and Retail Marketing
Google Trends during coronavirus shutdown - Thank You
It's early June and the coronavirus shutdown is starting to ease. Listen to the briefing to hear who people want to thank and how you can help them do it. Hosted on Acast. See acast.com/privacy for more information.
2020-06-09
02 min
Restaurant and Retail Marketing
How to user test your web site for free
Listen to the briefing to hear how to conduct user testing of your website for free. If you don't, it will cost you money in the bank with lost conversions and traffic. Hosted on Acast. See acast.com/privacy for more information.
2020-06-08
02 min
Restaurant and Retail Marketing
Working from home is here to stay
Listen to the briefing to hear why the great "work from home" experiment has been deemed a success by employees and employers alike. Hosted on Acast. See acast.com/privacy for more information.
2020-06-07
02 min
Restaurant and Retail Marketing
Kombucha!
Listen to the briefing to hear how a beverage made from fermented tea is growing by double digits. Hosted on Acast. See acast.com/privacy for more information.
2020-06-06
02 min
Restaurant and Retail Marketing
Pinterest Micro Quarantine Trends for May
Pinterest is measuring what we're searching for and pinning and the results are fascinating in terms of the ways we're getting creative. Listen to the briefing to hear what was popular in May 2020 during the coronavirus shutdown. Hosted on Acast. See acast.com/privacy for more information.
2020-06-05
03 min
Restaurant and Retail Marketing
Putting on the "Covid 19" - Consumers are stress eating
Listen to the briefing to hear what comfort foods consumers are snacking on during the shutdown. Hosted on Acast. See acast.com/privacy for more information.
2020-06-04
02 min
Restaurant and Retail Marketing
New Research on Coronavirus Consumer Trends
New research as reported by Retail Insider reveal that consumers are shopping at fewer stores and are going out less. Listen to the briefing to hear just how long the research says these changes will last. Hosted on Acast. See acast.com/privacy for more information.
2020-06-03
02 min
Restaurant and Retail Marketing
Direct To Consumer — Now is the time
Even the big companies are slow to embrace e-commerce. Listen to the briefing to hear why you should start small and get in the game. Hosted on Acast. See acast.com/privacy for more information.
2020-06-02
02 min
Restaurant and Retail Marketing
How many people are ready to dine?
New research reported by Restaurant Dive tells us just how many consumers are willing to go back to dine inside of restaurants when they open back up. Hosted on Acast. See acast.com/privacy for more information.
2020-06-01
01 min
Restaurant and Retail Marketing
Hashtag Holidays Early June
Listen to the briefing to hear what hashtag holidays are on deck for early June 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-05-31
01 min
Restaurant and Retail Marketing
Artificial Intelligence to check for COVID in retail
A Canadian company called Predictmedix has created artificial intelligence that can monitor retail spaces for covid symptoms, social distancing, wearing of masks and more. Hosted on Acast. See acast.com/privacy for more information.
2020-05-30
02 min
Restaurant and Retail Marketing
Coronavirus Pandemic drinking patterns
Listen to the Flash Briefing to hear what people have been drinking during the Coronavirus Pandemic shutdown Hosted on Acast. See acast.com/privacy for more information.
2020-05-29
01 min
Restaurant and Retail Marketing
Home cooking is here to stay
Harvard Business Review looks at the trends that will continue after the pandemic is over and home cooking is one of them. Listen to the briefing to hear how restaurants can get in on the trend. Hosted on Acast. See acast.com/privacy for more information.
2020-05-28
02 min
Restaurant and Retail Marketing
Don't touch that . The importance of signage
Better signage is vital during the COVID 19 pandemic. It will help customers gather information safely. Hosted on Acast. See acast.com/privacy for more information.
2020-05-26
01 min
Restaurant and Retail Marketing
SEO and Voice
I'm your host Michelle Brisebois - a brief reintroduction for new listeners and why you need to be #1 in search results. Hosted on Acast. See acast.com/privacy for more information.
2019-08-28
01 min
Restaurant and Retail Marketing
Introduction to the Restaurant and Retail Marketing Flash Briefings
Welcome to the first flash briefing for Restaurant and Retail Marketing. I'm your host, Michelle Brisebois and you can find me on LinkedIn at https://www.linkedin.com/in/michelle-brisebois-marketer/ or Instagram at https://www.instagram.com/michellebrisebois_marketing/ or Twitter at @dreyfussca Hosted on Acast. See acast.com/privacy for more information.
2019-08-16
01 min