Shows
The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersWhy traditional snail mail marketing is your secret weapon [Ep. 253]In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her journey with snail mail marketing, why it works, and offers actionable steps on how you can get started. If you want to stand out against the noise and cultivate deeper business relationships, this episode is a must-listen. Let’s dive in!📜 Action...2024-07-2416 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersLeveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra) [Ep. 233]In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content through masterclasses. As we peel back the layers of Malika's concerns, we uncover practical solutions aimed at business growth without the cost of your sanity.Key Points:Recognizing the time-intensive nature of conventional lead conversion methods.The untapped potential of affiliate programs to scale your business effortlessly.The significance of consistent...2024-04-1221 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersCreating a Personalized Sales Funnel to Grow Your BusinessIn this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey.Key PointsUnderstanding your business and unique value propositionUnderstanding the client's buying process and needsIdentifying your selling style and matching it to your ideal client's buying styleImportance of relationship building and effective communicationMapping out the steps in the sales process: attract, build relationship, nurture, present offers, close...2024-02-2126 min
The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersStriking the balance between stretch and attainable goalsIn this episode, we are chatting about the problem with stretch goals and why I'm not a fan of them. She emphasizes the importance of setting attainable goals that are relevant to one's business and resources. Michelle highlights the discouragement that comes from setting unrealistic goals and encourages celebrating milestones along the way. She also emphasizes the need for taking incremental steps and addressing limiting beliefs. Michelle concludes by urging listeners to start the year off right by setting goals that are both challenging and achievable.TakeawaysSet goals that are attainable and relevant to your...2024-01-1024 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners2023 Wrap up - 5 random thoughts and strategies to end the year wellSummaryIn this episode, Michelle reflects on the year and shares a mishmash of topics. She expresses gratitude for her listeners and invites feedback for the podcast. Michelle emphasizes the importance of normalizing communication in sales and encourages people to let others know when they are no longer interested. She reminds listeners that they are the boss of their own businesses and should make decisions that align with their preferences. Michelle also highlights the significance of tracking lead sources and using program names that tell a story. Lastly, she suggests writing a letter to reflect on the...2023-12-2723 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersSales AND Marketing - Your business needs both!SummaryIn this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up, lead generation, and relationship building. She encourages listeners to evaluate their current activities and create a sales process that aligns with their goals. Finally, Michelle highlights the need for strategic sales and marketing in 2024 and encourages listeners to join her Sunday Morning Brew for valuable resources and updates.2023-12-2023 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersRelationship and Attraction Marketing for Lead Generation and ConversionSummaryIn this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different approaches to attraction marketing beyond social media content creation. Michelle emphasizes the need to focus on what works for individual businesses and to analyze data to determine the most effective marketing strategy. She concludes by introducing her own approach to blending relationship marketing and attraction...2023-12-0629 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersSetting the Stage for Success in 2024: Start with SelfIn this episode, Michelle introduces a series for the month of November focused on preparing for 2024. She emphasizes the importance of reflection as a foundation for successful planning and encourages listeners to start by assessing themselves in various aspects of their lives, including personal successes, skills, strengths, celebrations, and areas of improvement.Self-assessment is intended to boost confidence and provide internal validation.Key Takeaways:Reflecting on personal successes is essential, separate from business achievements, to celebrate individual accomplishments.Identifying and evaluating dormant skills that can be utilized in different areas of life or business...2023-11-0129 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersPricing Strategies: 5 Key Factors for Profitable Business PricingIn this podcast episode, Michelle explores the often controversial topic of pricing in the online business world and offers a fresh perspective on the subject. She delves into two main aspects of pricing: factual data points and the influence of goals, vision, pricing strategies, and communicating value.Key Takeaways:Pricing Considerations for Profitability: To ensure profitability, it's crucial to consider five key factors: time, administrative costs, overhead, software and license costs, and the competitive market.Time is a Critical Variable: Many service providers, especially solo entrepreneurs, often neglect tracking their time spent on tasks. Accurate time...2023-10-1836 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersDiversifying Your Income: The Power of Multiple Revenue StreamsIn this episode of The Real Truth About Business, Michelle explores the concept of diversifying income within your business and beyond. She shares personal insights and actionable tips to help listeners embrace various income streams.Summary:In this episode, Michelle discusses the importance of diversifying your income, both within your business and through unrelated opportunities. She emphasizes that it's okay to explore multiple income streams to reduce risk, align with personal passions, and achieve your financial goals.Key Takeaways:Diversification Mitigates Risk: Diversifying your income across various sources reduces vulnerability to downturns...2023-10-1130 minThe REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business OwnersEntrepreneurial Journey Unveiled: Client's Road to SuccessIn this episode of The Real Truth About Business, host Michelle DeNio engages in a thought-provoking discussion with her long-standing client and Biz Bestie, Nicole Cheri Oden.Together, they delve deep into the intricacies of entrepreneurship, emphasizing the criticality of a solid business plan and the importance of seeking the right guidance and support within the online business realm.Michelle and Nicole share their personal experiences, shedding light on the allure of shiny trends and the significance of partnering with someone who truly resonates with their vision. They also touch upon the challenges of making...2023-08-3030 min
Strategy in Small DosesWhat Will Get Your Clients The Best Results?What will get your clients the best results? Have you ever stopped to ask yourself this question and truly, deeply thought about it? Your ability to know the answer to that question and clearly articulate it to your audience could be a major factor in your success. The answer to that question is how you will be able to create “value” around why your client needs to give you the commitment you need to be able to get them the results that they desire.
About the Host -
Michelle DeNio is a business strategist with a pa...2022-01-2007 min
Strategy in Small DosesPromote One Thing At A TimeWhat are you promoting this month? If you answered that question with multiple offers, then you definitely need to keep reading. I see so many people in the online space making the mistake of promoting WAY TOO MANY offers at one time leaving them with not much to show for all their marketing efforts. Let’s talk about why you should promote only one offer at a time.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fu...2022-01-1707 min
Strategy in Small DosesFull Time Entrepreneurship is NOT for EveryoneHave you ever been told that in order to be successful as an entrepreneur chasing your passion you have to go all in, quit your 9 to 5 job, and focus every ounce of your energy on building that biz? If so, you are not alone. I see comments like this daily in the online space. But I am here to tell you something different…big surprise, right? It’s 100% OKAY if you want to be a part time entrepreneur or keep your job and be an employee! Let’s talk about it.
About the Host -
Michel...2022-01-1308 min
Strategy in Small DosesSuccess, Netflix, and Morning RoutinesHave you ever been told that in order to be successful as an entrepreneur you have to get up at 5 AM, have an immaculate morning routine, and then proceed to spend every waking minute working in your business?I’m sure you have, because I have heard all those same things before, too. We are made to believe that waking up at 8 instead of 5 or binge watching Netflix is the express lane to failure. SURPRISE…I’m here to tell you that’s not the case.
About the Host -
Michelle DeNio is a business strategi...2022-01-1007 min
Strategy in Small DosesThe Secret Sauce to Success is...Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS. That's it. It’s really as simple as that. Now, let’s discuss why and how YOU are the secret sauce to success in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepre...2022-01-0606 min
Strategy in Small DosesPlan Your Business Strategy Like You Plan A Cross Country Road TripIf you were planning a cross country road trip from Florida to California, you wouldn’t try to drive that entire trip all alone in one day, would you? No! It’s not physically possible to do that, right? When you are driving cross country, you have to break the trip down into smaller increments and plan stopping points and rest along the way.
Your biz growth strategy is the same as a cross country road trip. You need to have a destination in mind and then break it down into smaller steps to get you there. And...2022-01-0311 min
Strategy in Small DosesWhat's Your Vision for 2022?As we sit here on the brink of a new year, I’m curious…what’s your vision for 2022? It’s common to think about money and goals. But, I want you to think beyond numbers, huge goals, or the size of your email list. When you sit down to reflect on 2022, what is it that will make you feel like you’ve had a really successful year?
I encourage you to sit with this and really think about it. In my last episode of 2021 on my podcast, I shared my vision and I would LOVE for you to sha...2021-12-3008 min
Strategy in Small DosesYou Are Not In The Business of ConvincingHave you ever found yourself talking with a prospective client and the whole conversation seems to be around why they need to work with someone in your industry? If you answered “yes” to this, it’s time to flip your script. As you go into the new year, there is a phrase that I would encourage you to take with you. That phrase is “You are not in the business of convincing.”
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to b...2021-12-2708 min
Strategy in Small DosesBreaking Down Your Annual GoalsAre you breaking down your BIG, ANNUAL goals into small pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3 separate categories. Those 3 categories are visibility, clients, and revenue.
The reason for this is because they're all money making activities, and they also all feed into one another. Visibility feeds into clients. And clients feed into revenue. So let’s discuss breaking down your annual goals.
About the...2021-12-2009 min
Strategy in Small DosesWhat's Keeping You From Reaching Your Next Level?What is TRULY keeping you STUCK from getting to that next level in your business? All too often people talk about how they can’t wait to get to the next level in their business. You talk about being ready to grow to that next level, but do you even know what the definition of that next level is for you? Let’s discuss what is keeping you from your next level.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is mean...2021-12-1608 min
Strategy in Small DosesYour Authenticity is Your BrandAre you hiding a part of who you are from your brand and your audience out of fear of the response? I sat down with David Thimmesch and he shared his story about a HUGE transition he made in his personal brand, why it was such a hard decision, and how YOU can do the same in your business and your brand. Bottom line…your authenticity is your brand.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be li...2021-12-1324 min
Strategy in Small DosesGrowth & Scaling Are Two Different ThingsWhere are you in your business? Are you in a state of growth or scaling? And I think In the online space, these two terms get thrown around interchangeably. But there is actually a huge difference between them. It’s really important to understand this difference and figure out where you are with your business. It could actually be detrimental to your actual growth if you are trying to do something too soon. Let’s discuss the difference between growth and scaling.
About the Host -
Michelle DeNio is a business strategist with a passion for...2021-12-0909 min
Strategy in Small DosesWhat Keeps Your Client Up At NightWhat's keeping your ideal client up at night? Really think about it - when your ideal client lays down to go to sleep at night, what problems, issues, or stressors are keeping them from falling asleep, waking them up in the night or just generally keeping them up at night? I know- it’s a different question to be asked, but when you are speaking to your ideal client, you need to go a little bit deeper than just their surface level pain points.
About the Host -
Michelle DeNio is a business strategist with a...2021-12-0607 min
Strategy in Small DosesPivoting Your Offers for GrowthIf you are in biz planning mode, listen up. I want to talk about pivoting your offers. This doesn’t mean creating a brand new suite of offers. I'm talking about taking what's working, and repositioning it to create even more growth in your business. Let’s discuss pivoting your offers for growth.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our computer all day...2021-12-0308 min
Strategy in Small DosesThe Downside of Coach HoppingCoach hopping is something that I see happening a lot in the online space. It’s happened to me recently. Don’t get me wrong- if you are working with a coach, and it’s just not a good fit, there’s nothing wrong with finding another coach to work with. But there is a definite downside to hopping from one coach to the next. Let’s talk about the dangers of coach hopping.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is mea...2021-11-2909 min
Strategy in Small DosesReflection is a Crucial Part of Biz PlanningIt’s my absolute favorite time of year. It’s time for biz planning. There's always excitement and energy around the new year, which is great when it comes to setting new goals. Everyone seems to get so excited for the new year that they jump head first into planning for the new year.
But there is an important step in the process that a lot of people seem to miss...a period of reflection. You have to look back on things that happened over the past year in order to accurately plan for the year ahead. Let’s...2021-11-2208 min
Strategy in Small DosesGetting Into The DMs The Right WayTo some people, getting into the DMs is the scariest thing in the world. They feel like it’s so spammy and will hurt their business. We have all been a recipient of a message from someone who immediately starts pitching what they have to sell. This is not the right way to utilize the DMs. But there is a nice way to get into the DMs. I'm going to help you with this and make it less scary. Let’s talk about getting into the DMs the right way!
About the Host -
Michelle DeNi...2021-11-1811 min
Strategy in Small DosesThe Difference Between Visibility and AuthorityThere is a difference between visibility and authority, and your growth depends on you knowing that difference. I know that a lot of people talk about getting visible. But what I want to talk to you about today is getting known as the expert in your industry. That is what is going to make all the difference in your growth. There is a huge difference in being visible and actually gaining authority.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is m...2021-11-1508 min
Strategy in Small DosesYour Focus Dictates Your Results with Donna TashjianHave you ever found yourself constantly waiting for the other shoe to drop? If so, know that you’re not alone. I spoke with Donna Tashjian of Vibrant Living International about how your focus dictates your results. We discussed how shifting your focus from negative to positive will greatly impact not only your business, but your personal life, too. Let’s take a look at how you can shift your focus and yield great results.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that li...2021-11-1117 min
Strategy in Small DosesInvest in Yourself for Business GrowthI’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require investment to grow. But let’s look at this from a slightly different perspective.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY...2021-11-0810 min
Strategy in Small DosesDefining Fully BookedWhat is your definition of being "fully booked"? When people join my Facebook group, I ask them about their definition of "fully booked". I get a lot of responses like having people on a wait list, or being booked out for 3 months at a time. But I want you to get more specific on what being "fully booked" is and really define what your true capacity is for "fully booked". Let’s discuss how you can define being “fully booked” in your business.
About the Host -
Michelle DeNio is a business strategist with a passio...2021-11-0410 min
Strategy in Small DosesAssumptions Are Bad for BusinessAssumptions are bad for business. You know what I’m talking about. I'm talking about the assumptions that you make up in our head about bothering people or that they don't like what you are putting out. These types of assumptions are completely false and can really mess with your head and your business. You have to stop worrying about what everyone thinks and just be you. Let's talk about how making assumptions is damaging your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She stron...2021-11-0106 min
Strategy in Small DosesDon't Sleep on Social Media MarketingLet’s talk about one of my absolute favorite topics...social media marketing. I don’t know why, but I have so many clients that resist it. They are full of excuses about why they resist it. Some of those excuses include: it’s too political, it's the same thing over and over, it's hard to compete against the noise, all the conversations are surreal, and it creates imposter syndrome. Some people truly just hate social media. But here's the reality...if you're going to be in the online space, social media is a necessary “evil”. You need to realize tha...2021-10-2809 min
Strategy in Small DosesDeveloping a Relationship Marketing Strategy with Megan WinklerRelationship marketing seems to be a lost art in the online space. When I’m reality, it should be a crucial, almost essential, part of your business. Megan Winkler aims to teach people about the importance of forming a relationship marketing strategy and creating real connections that help you build a business that is truly aligned to you.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sit...2021-10-2517 min
Strategy in Small DosesThe Reason You Are NOT Further Along in Your BusinessHave you ever looked at your business and thought that you should be further along than you actually are? This is a conversation I have had a lot. So many entrepreneurs are feeling as though they aren’t where they should be, but they don’t understand why. Let’s get to the cold, hard truth of why you are not further along in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that th...2021-10-2108 min
Strategy in Small DosesOnline Networking GroupsDo you remember the day of doom that both Facebook and Instagram went down for most of the day and the world lost its collective mind? Panic ensued for those who are 100% reliant on these platforms for their business. Were these platforms gone for good? While the platforms did finally come back up, this is exactly why networking, and making connections outside of social media, is so important.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived f...2021-10-1809 min
Strategy in Small DosesKnowing Your Financial Numbers with Tracey BissettDo you know the importance of knowing your financial numbers in your business? Fact- it’s one of the most important things you should know! Yet, so many freelancers and solopreneurs simply don’t know them. It's so important that you should be setting aside time regularly to review your numbers so you know what next step you are capable of. Let’s chat with Tracey Bissett of Bissett's Financial Fitness to discuss the importance of knowing your financial numbers.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entr...2021-10-1419 min
Strategy in Small DosesWhat To Do When Things Don't Go As PlannedHave you ever launched something and it just didn't go as planned? I think it’s a safe bet that we’ve all been there. But that doesn't mean it wasn't a good offer. There are a lot of factors involved. When things don’t go as planned, you have to take the data, use it as a learning experience, and grow from it. Let’s talk about what to do when things don’t go as planned.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strong...2021-10-1007 min
Strategy in Small DosesCreating Boundaries in Your BusinessHave you created boundaries in your business? If not, it’s something you should definitely do. Boundaries are necessary to help you avoid burnout as well as other negative things in your business. And you have to set them from the beginning. Don't get me wrong. We've all been there, and we've all made that mistake of not setting boundaries. But that doesn’t have to be you anymore. So let’s talk about creating boundaries in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entreprene...2021-10-0708 min
Strategy in Small DosesUtilizing Video to Amplify Your Content and ConnectionDo you know a great way to stand out and create some amazing content for yourself that is a huge value add to your audience? I’ll give you a hint...people will be able to watch it. I know that you are probably inside of different social media spaces all the time. You see the struggles of your ideal client. So one of the things that you can do that really amplifies your content and connection is take a question you hear often and make a short video on it.
About the Host -
Mi...2021-10-0406 min
Strategy in Small DosesLaunch Mode = Sales ModeA lot of people think of launch mode as this big to-do when you are launching something maybe once a year or once a quarter. You gear up, and you do a big launch. But when it comes to launch mode, I want you to shift your thinking a little bit. If you are not fully booked in your business, you are actually always in launch mode, or at least you should be. Launch mode = Sales mode.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She st...2021-09-3008 min
Strategy in Small DosesUsing Movement to Maximize Your Day with Tiffaney FlorentineDo you struggle with being present and in the moment? I sat down with Tiffaney Florentine of Mindset to Movement and discussed how we are mostly living our lives with a disconnect between our minds and our bodies. Tiffaney is on a mission to help female entrepreneurs connect their mind and body by using intentional movement to help you maximize your day.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY M...2021-09-2726 min
Strategy in Small DosesDifferent Kinds of One to Many OffersA lot of us love to work 1:1 with clients. We thrive on it. But as with anything, there's only so much 1:1 you can do. How can you continue to grow your business if you cannot take on anymore 1:1 clients? The answer is...one to many offers. These types of offers can be done in many ways. One to many is the “beyond” in Fully Booked and Beyond. So how can you serve multiple people at the same time while still maintaining and staying in alignment with yourself? Let’s discuss the different kinds of one to many offers.
About th...2021-09-2311 min
Strategy in Small DosesAre You Feeling Overwhelmed & Stuck???It has come to my attention that a lot of entrepreneurs are experiencing a feeling of overwhelm. They are experiencing this feeling of just being stuck, not really having a direction or a great focus on what to do or what's ahead. I think this is happening at this point in time (September 2021) because there's a lot of factors outside of our control right now. So if you are feeling stuck and overwhelmed, know you are not alone. Let’s talk about how you can overcome overwhelm and feeling stuck.
About the Host -
Michelle DeN...2021-09-2011 min
Strategy in Small Doses"In My Head" is NOT An Executable StrategyThere are 3 words that I hear constantly as a business coach. Those 3 words are “in my head”. I constantly hear people talk about what their strategy looks like in their head. The problem with this is “in my head” is NOT an executable strategy. It’s not a clear strategy. And it's not a strategy that you can scale. Let’s talk about why you need to get your strategy out of your head and on paper.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes...2021-09-1606 minStrategy in Small DosesSTOP Creating and START SellingHave you ever found yourself stuck in creation mode? Like you just create more and more things without even selling them? Today’s message is short and simple…STOP creating and START selling.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our computer all day, every day. She has worked in various roles throughout her corporate career, including business operations & development, sales, leadership training, mana...2021-09-1304 min
Strategy in Small DosesCreating A Solid Digital Footprint with Sarah SteinbrennerWhen it comes to doing business in the online space, you MUST have a solid digital footprint. Your digital footprint should include your social media as well as a solid website and strategy behind it. So when you look at your current digital footprint, is it a cohesive, solid digital footprint? Today we talk with Sarah Steinbrenner of Vervology on creating a solid digital footprint.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that the...2021-09-0923 min
Strategy in Small DosesDo You Have A Sustainable Business Model?When it comes to being an entrepreneur, your business model matters. Over time, your business model will probably evolve and grow with you. But at this moment in time, do you have a business model that you can sustain for a long time? Are you going to be able to sustain what you are doing for the next 1-2 years? Let’s talk about having a sustainable business model.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be live...2021-09-0606 min
Strategy in Small Doses5 Money Making Activities for Your BusinessDo you know the difference between being productive and producing income vs just being busy? Many of you like to be in creation mode, and there's a time and a place for creation mode. But you still have to sell what you are creating. So here are 5 money making activities that you SHOULD be doing business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind...2021-09-0210 min
Strategy in Small DosesNeed New Clients? GO FIND THEM!Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FINE THEM. I know...I know. It’s a novel concept, but let me just be honest with you. If you need more clients, you have to get out there and find them.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is mea...2021-08-3008 min
Strategy in Small DosesWhy Getting My Jeep Meant So Much to MeIf you've been following me on Facebook or LinkedIn, then you know that I finally got my 4-door Jeep Wrangler. You may be wondering why it’s such a big deal to me. Well, this vehicle has been on my vision board for a really long time. I remember asking my mom to take me to the Jeep dealership when I was 15 to see how much they cost so I could start saving for when I got my license. It's been on my vision board and my goal list for that long.
Let’s talk about the lesso...2021-08-2611 min
Strategy in Small DosesUsing Storytelling and Word Banks for Easy Content Creation with Toby MylesWhen it comes to creating content, there is one thing that may be missing...the art of storytelling. Yes, sharing part of your story and being vulnerable can be hard, but it’s also necessary to create the know, like, and trust factor. You can also use storytelling to create an experience for your customer. Another great way to enhance your content is by utilizing a word bank. Let’s dive in to learn about easy content creation.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She str...2021-08-2319 min
Strategy in Small DosesSimplifying Your OffersIf you are a “yes” man or woman, I’m willing to bet that you probably have way too many offers. You say “yes” to all sorts of things and before you know it you are doing a million different things for a million different prices. This is probably the number 1 struggle I see in entrepreneurs I work with. I’m here to tell you that you need to hone in and simplify your offers.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is me...2021-08-1910 min
Strategy in Small DosesCreating Foundational Biz Income During Times of GrowthWe all want to work with our ideal, dream clients. But there will come a time in your business where you might have to take on working with a client who is less than ideal so that you can create some foundational income as you go through a phase of growth. You might be changing up your packaging or services that you offer. But even during phases of growth, there still has to be some money coming in so you can stay afloat.
Let's discuss creating foundational biz income during times of growth.
A...2021-08-1609 min
Strategy in Small DosesAmplifying Your Content with Relationship Building with Kris HughesToday I have my first guest expert weighing in on how you can amplify your content with relationship building. I actually met Kris on LinkedIn. You know I talk all the time about the power of social media and connection. To be honest, the success of your content in the social media space is highly dependent on your ability to make a connection with others and build relationships. This is what Kris has mastered on LinkedIn.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly b...2021-08-1219 min
Strategy in Small DosesGenerating Leads for Your BusinessDo you know the number one topic that comes up during all of my coaching calls? Lead generation! Of course, it’s a hot topic because it’s something you have to be successful at if you want your business to succeed. But how can you do that?
Let’s talk about lead generation!
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our com...2021-08-0912 min
Strategy in Small DosesUnderstanding the Seasons in Your BusinessIn your business, you’re going to experience different seasons. There will be busy seasons and slow seasons. And the key to helping your business grow is understanding those seasons in your business. You have to make sure that you plan aspects of your business based on those different seasons in your business.
Let’s talk about understanding the seasons in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there i...2021-08-0511 min
Strategy in Small DosesBuilding A Business Customized to YouI’m here to tell you that you can build a business that 100% aligns with you! There really is not one set business strategy or model that you have to follow. There's no cookie cutter way that you have to build your business. You can grow and build a business in whatever way feels good to you.
Let’s talk about creating a business that is customized and aligned to you!
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is mean...2021-08-0210 min
Strategy in Small DosesCreating Passive Income in Your BusinessA question I hear often is...should I create a passive income stream in my business? There are a lot of factors that go into “passive income”. So I thought it was time to break them down for all of you who are truly wondering if this is a good move for your business. Let’s start by breaking down the actual definition of passive.
“Passive income is money earned from an enterprise with little or no ongoing effort involved, but most likely the upfront investment of a passive income stream took time and money.” The key factor here...2021-07-2911 min
Strategy in Small DosesOwning Your ConfidenceDo you actually own your confidence in your business? This topic is so near and dear to my heart. When it comes to being an entrepreneur, you have to own your confidence. You have own your expertise, and really show up.
What does owning your confidence mean? It means being really freaking confident in what you do.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life th...2021-07-2610 min
Strategy in Small DosesShould You Put Your Pricing on Your Wesbite?When it comes to putting your pricing on your website, which side of the coin do you fall on? Are you all for putting your pricing out there for people to see? Or are you against it? Today's topic is often a topic of conversation inside of Facebook groups, LinkedIn, etc. And to be honest, it can be a fairly controversial topic. As always, these are my thoughts and opinions, but I always try to give you both perspectives.
Let’s dig into whether or not you should put your pricing on your website.
About the...2021-07-2212 min
Strategy in Small DosesLow Ticket or High Ticket...Which One is Better?We all want to experience growth in our business. That’s why you are here, right? So when it comes to your offers, is it better to have low ticket or high ticket offers? Which one is truly better? And which one should you focus on? There are plenty of coaches who preach one way or the other. But...the truth I am about to share with you might surprise you.
Let’s dig into low ticket vs. high ticket offers.
About the Host -
Michelle DeNio is a business strategist with a passi...2021-07-1909 min
Strategy in Small DosesBecoming the ConnectorDo you have a person in your life that always “knows a guy” when you need something done? When it comes to business, there are definite advantages to being the person who “knows a guy”. This is what I refer to as being a connector. When you are a connector it builds trust and so much more in your business.
Let’s learn more why you should and how you can become a connector.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that...2021-07-1509 min
Strategy in Small DosesStop Spreading Yourself So Thin on Social MediaConsider this podcast your permission to stop spreading yourself so thin...especially on social media. You don't need to be everywhere all the time. There's only so much of you to go around. You don't have to be on every social platform.
Let’s discuss spreading yourself too thin on social media.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our computer all...2021-07-1210 min
Strategy in Small DosesOwning Your Role as CEOIt’s truth bomb time, kids. Ready? You need to own and stand in the CEO role of your business. Just because a client or a prospect is asking you for something, does NOT mean you have to provide it. I know that we have all been trained that the client is always right and to give them what they're asking for. But I'm here to tell you that you don't have to. It is on YOU as the CEO, as the expert in your business, to know whether or not this particular client is a good fit and if it...2021-07-0809 min
Strategy in Small DosesWhat is Your Easiest Point of Entry?Simplify is my 2021 Word of the Year. So I have to ask...what is your easiest point of entry? What is the easiest way for someone to do business with you? When you get on the phone with a prospective client, do you unknowingly overwhelm them with everything they “need”? If so, you may be costing yourself business.
Let’s discuss the need to simplify and identify your easiest point of entry.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is...2021-07-0509 min
Strategy in Small DosesInitial vs. Long Term Value of a ClientDo you know the difference between the initial value of a client and long term value of a client? When people first start working with you, are you offering a higher value service that might be a one time purchase? Or are you setting yourself up to build long term loyalty with this client?
Let’s discuss the initial vs. long term value of a client.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived ful...2021-07-0108 min
Strategy in Small DosesKeep It To Yourself...Stop Sharing Your FinancialsI’m going to share with you a few unpopular opinions in the online space. First, your financial information is nobody's business. Yep I said it. And second, your financial information also doesn't define success.
Now that I have ruffled your feathers a little bit, let’s talk about why I feel this way.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our co...2021-06-2810 min
Strategy in Small DosesEverything Is In The Follow UpThe fortune is in the follow up. You've heard this saying a million times, and yet we all still hate it! We hate following up with people. This is the biggest reason you're leaving money on the table! But did you know that EVERYTHING is in the follow up?
Let’s talk about how your follow up, or lack thereof, is keeping you from leveling up in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be...2021-06-2409 min
Strategy in Small DosesDoes Your Positioning Match Your Packages?When it comes to doing business in the online space, your positioning matters just as much, if not more, than what you are actually selling. My question to you is this...are you actually positioning yourself in the market the way you think you are? Furthermore, is the way you are positioning yourself in the market in alignment with the packages you offer? Whether you realize it or not, these things matter!
Let’s take a look at your positioning vs your packages.
About the Host -
Michelle DeNio is a business strategist with...2021-06-2109 min
Strategy in Small DosesAre VIP Days a Good Fit For You?Let’s talk about VIP days. They are very popular in the industry right now for freelancers and service based professionals. But are VIP days a good fit for your business? I mean, just because there's a lot of people that are doing really well with them does not always mean that it's a good fit for you. You want to create a business model that feels good to you, right?
Let’s dive in a little deeper and see if VIP days are a good fit for you.
About the Host -
Miche...2021-06-1709 min
Strategy in Small DosesScaling to Your Next BIG Revenue GoalIf you’re an entrepreneur, I’m willing to bet that you have revenue goals that you would like to hit. You more than likely even have different levels of goals you would like to achieve. I also am willing to bet that your revenue goals from when you first started out are different from the goals you have when you are 3-5 years into business. When it comes to scaling to your next BIG revenue goal, do you know what your route is to get there?
Let’s take a look at breaking down your next BIG rev...2021-06-1409 min
Strategy in Small DosesUnplugging for Personal and Professional GrowthWhen a piece of technology in your house doesn’t work, what is usually one of the first things you do to try to correct the issue? You try unplugging it and rebooting it. It’s the fix it solution even IT support departments recommend at first. I mean I cannot tell you how many times I have heard that.
But did you know this is something you need to be regularly doing from your business? It’s so important for you to unplug and reboot for both your personal and professional growth.
Listen to learn more a...2021-06-1006 min
Strategy in Small DosesGetting Out of a Constant State of LearningDo you find yourself constantly tuning into podcasts, clubhouse, books, webinars, master classes, etc? If so, you may be keeping yourself stuck in a constant state of learning. And while you think continually learning is good for your business...sometimes it can actually be the opposite.
Let’s discuss getting out of a constant state of learning.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life tha...2021-06-0709 min
Strategy in Small DosesWho is Your Ideal Customer?I know that we all want to work with our ideal client. But how do you determine what characteristics your ideal client has? You're going to want to take notes through this one to really start honing in on that dreamy, ideal, amazing client so that you can start attracting more of them.
It’s time for us to do a quick little exercise together. Grab your pen and paper, friends! Let’s figure out who your ideal client is.
About the Host -
Michelle DeNio is a business strategist with a passion for li...2021-06-0309 min
Strategy in Small DosesThe Truth About Funnels and StrategyIf you’re new to business or have even been in business for a while, I’m willing to bet you have heard the buzzword...funnels. But what are funnels? Why is it a buzzword? Newsflash...a funnel is only as good at the products in it and the strategy behind it.
Let’s take a hard look at the truth about funnels and strategy.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that...2021-05-3108 min
Strategy in Small DosesMistake #8: Not Following Your PassionHave you ever found yourself copying someone else’s business plan and trying to apply it to your business? I’m willing to bet if you are doing this, you may NOT be seeing positive results. This leads you to feeling unfulfilled and maybe even burned out. This is a prime example of not following your own passions and not creating a business that is genuine and authentic to you.
Let’s explore mistake #8…Not Following Your Passion
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrep...2021-05-2710 min
Strategy in Small DosesMistake #7: Overthinking and Not Taking ActionAre you a perfectionist when it comes to your business? If you are, you probably think that it’s a good thing because everything in your business will be perfect before you launch it. But the truth is...being a perfectionist or constantly staying in creation/market research mode leads to overthinking. Overthinking leads to not taking action. And not taking action is 100% costing you money in your biz.
Let’s explore mistake #7…Overthinking and Not Taking Action,
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrep...2021-05-2410 min
Strategy in Small DosesMistake #6: Too Many OffersMistake #6 might have you thinking, “How can you ever have too many offers? The more offers you have, the more things you can sell, and the more money you can make.” While it might seem odd, having too many offers is counter-intuitive to your income. You do not NEED too many offers. Too many offers creates overwhelm. Overwhelm leads shutdown. Shutdown will cost you income in your business.
Let’s explore mistake #6…too many offers!
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly belie...2021-05-2010 min
Strategy in Small DosesMistake #5: Build It and They Will ComeI’m sure you’ve heard the saying, “Build it and they will come.” This may be true for a baseball field, but it’s NOT true for your business. You cannot build something and expect people to find it or you. You CANNOT build a product and expect people to just come looking for you. The reality is...they don’t even know where to start looking. This mentality is also one that will cost you income in your biz.
Let’s take a look at mistake #5…Build it and they will come.
About the Host -
Miche...2021-05-1709 min
Strategy in Small DosesMistake #4: Expecting Immediate GratificationAre you in business for the long haul? Or is your need for immediate gratification making you give up too soon? We live in a world of immediate gratification. Social media typically plays like a highlight reel of other people’s successes. It is so easy to get caught up in that. But if you’re doing this in your business, you’re costing yourself money.
Let’s explore mistake #4…expecting immediate gratification.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is me...2021-05-1310 min
Strategy in Small DosesMistake #3: Not Tracking Your DataIf you’re a creative and hate numbers, you might start rolling your eyes at the next mistake costing you income in your biz. But for those of us that have data and numbers, this one is definitely crucial. In order to be successful in your business, you have to know what’s working and what’s not working, right? How are you going to do that if you aren’t tracking your data?
Let’s explore Mistake #3…Not tracking your data.
About the Host -
Michelle DeNio is a business strategist with a passion for...2021-05-1010 min
Strategy in Small DosesMistake #2: Staying in Your Comfort ZoneAbout the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our computer all day, every day. She has worked in various roles throughout her corporate career, including business operations & development, sales, leadership training, management, time management, and finance.
She uses all of these combined skills and experience to help her clients create a bigger impact on the world and share their beautiful gifts. Her superpower is...2021-05-0609 min
Strategy in Small DosesMistake #1: Just Winging ItIf you’ve been in business for any time, you’re bound to have made a mistake or two that has cost your income in your business. In this miniseries, I’m sharing the 8 Mistakes Costing You Income in Your Biz. Each episode we will dive into one of these 8 mistakes.
Let’s explore mistake #1…Just Winging It...AKA not having a clear plan.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there i...2021-05-0309 min
Strategy in Small Doses#STOPWITHYOURBULLSHITToday’s episode comes to you in the form of a little tough love. Ready??? Stop with your bullshit. Yep, I said it. I’m calling you out. Just so you know, this is my hashtag for 2021. So what do I mean by #STOPWITHYOURBULLSHIT? Truthfully, it actually looks different for everyone. It actually came up with something I said to myself. Let’s explore #stopwithyourbullshit a little more.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and t...2021-04-2906 min
Strategy in Small DosesAre You Lacking Focus?Are you experiencing a lack of focus and direction in your business? The real question is...do you even know that it’s happening? It’s easy to think that you are moving forward in your business when you are staying busy. But are you truly doing tasks that move your business in one, solid linear direction? Or are you just doing “things” that make you “feel busy” so that you don’t have to focus on actually taking action and stop being all over the place?
Let’s explore your lack of focus and talk about what you can do to...2021-04-2609 min
Strategy in Small DosesStructuring Your Week For SuccessDo you feel like you are less productive in your business than you should be? Maybe you are feeling like you are a little all over the place? In order to combat this feeling of overwhelm, you need to structure your week. You need a structure that's consistent so that you can get more done.
Listen to learn more about how you can structure your week for success.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be l...2021-04-2208 min
Strategy in Small DosesAligning Your Actions With Your GoalsSo you have these BIG goals for your business. You want to achieve them, and you’re even talking to people about them. BUT...are the actions you are taking in your business aligning with those goals? Are you walking the walk and talking the talk? Or are you simply just making noise about things you’d LIKE to do in your business? Let’s explore aligning your actions with your goals.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be...2021-04-1905 min
Strategy in Small DosesSTOP Second Guessing YourselfWhen it comes to your business, do you find yourself constantly asking yourself “what if''? Does it feel like you are always trying to consider making changes to something before you even have data to support those changes? If you answered “yes” to either of those questions… STOP second guessing your every move inside of your business, my friend.
Listen to learn more about how second guessing yourself will keep you stuck in your business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly...2021-04-1509 minStrategy in Small DosesExamining Your ResistanceHave you ever been doing something for your business and suddenly felt the urge of resistance? Like you just don’t want to do it? It happens to all of us. What a lot of people don’t realize is that when this happens you really need to stop for a moment and ask yourself why it is happening.
There's several forms of resistance. There's always a reason why that resistance is coming up. But it is so important to be aware that it is happening and actually look at the resistance from a different perspective. Listen to lear...2021-04-1207 min
Strategy in Small DosesImplementing Strategy Without Losing AuthenticityHave you ever accessed a freebie or a DIY strategy product that you decided to buy for your business only to have it not work at all? Chances are you’ve at least seen what I’m talking about. Here’s the cold, hard truth- implementing a strategy verbatim that is not made FOR YOUR BUSINESS is just NOT going to work. So what do you do to make it work?
Listen to learn more about adapting strategies to fit YOUR business.
About the Host -
Michelle DeNio is a business strategist with a passion...2021-04-0808 min
Strategy in Small DosesDonuts and The Customer JourneyDo you have a 3 step offer in your business? Are you taking your customers through a journey of everything that you offer? You may have seen the title of today’s episode and thought about what donuts and the customer journey could possibly have in common. In this particular instance, donuts are related to a 3 step offer that creates a customer journey.
Listen to learn more on how you can apply these principles to your own business.
About the Host -
Michelle DeNio is a business strategist with a passion for life and entre...2021-04-0509 min
Strategy in Small DosesBoots on the Ground MarketingWe all know that when it comes to network and relationship marketing, things take time. It takes time to meet someone and then nurture and grow a relationship of trust with them. However, the true beauty behind network and relationship marketing is that you may not even end up doing business with the person you meet. You may end up as someone that they refer out to their inner circle. That's the beauty and the benefit of networking properly.
Listen to learn more about what I call boots on the ground marketing and why it’s a cruc...2021-04-0107 min
Strategy in Small DosesTaking Personal Responsibility for Your Actions and ResultsIf you have explored the option of working with a business coach, then you have probably found yourself wondering if that coach can actually deliver results in your business. As a business coach, one of the questions I get asked most often when talking with new people is, “What results do you provide for your client?” My answer is always that results are dependent on the client.
Of course you want to see results in your business if you are paying for someone to come in and help you grow. But here's what I want you to unders...2021-03-2909 min
Strategy in Small DosesMaking New Connection Without Being SpammyHave you ever wondered how you can make new connections with people in the online space without coming off spammy? Facebook groups are an AMAZING place to make new connections and grow your business...BUT think about how many times you have been inside of a Facebook group and having a great conversation or you post something that starts an amazing conversation only to have it deleted by the admin or the comments turned off?
I think we’ve all been there at least once in our time as business owners, and as annoying as it is - m...2021-03-2508 min
Strategy in Small DosesIs It Time to Raise Your Price?If you’ve been in business for a while, then you know there will come a time that you need to raise your prices. But when is it the right time to do that? This is a topic that comes up time and time again and there are a million different thoughts and opinions on it. In today’s episode I am sharing the process that I take my clients and myself through when we feel it’s time to increase.
There are many factors that you need to look at when it comes to raising your prices re...2021-03-2209 min
Strategy in Small DosesStop Giving Up Too SoonHave you ever launched a new product/service/course only for it to not go the way you envisioned it so you just threw in the towel immediately because you thought no one wanted what you were offering??? If you are guilty of this, I can guarantee you that you are probably guilty of giving up too soon. I know how hard it is to feel like you put your all into something and then feel like it’s falling flat. But, if you didn’t truly give it enough time for people to see it, then you probably gave u...2021-03-1809 min
Strategy in Small DosesAre You Tired of Being in Launch Mode?Today's episode goes out to all the people that absolutely hate being in launch mode. If you follow any of the big names in entrepreneurship, then you know they typically launch something once a year. It's a big launch with a long process. It can sometimes be overwhelming.
If being in launch mode exhausts you, I have great news for you -STOP DOING IT! Live launching is not the ONLY way to sell a product or service and create hype around it.
So if you’re like me (and many of my clients) and hate bei...2021-03-1506 min
Strategy in Small DosesThe Law of Detachment and How It Applies to Your BusinessHave you ever been in a conversation with someone and you’re trying to remember the name of something, but it just won’t come to you? You just cannot think of it to save your life. We've all been there, right? We’ve said, “Oh my gosh, why can I not think of that person's name?”
So the conversation ends, you move about your business, and you detach from it. You start to carry on a different conversation or do something else. Then all of a sudden that name you couldn’t think of pops into your head. This...2021-03-1108 min