Shows
Cutting Through The NoiseEpisode 7: Destination Marketing Episode V: Referral MarketingIn this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel.
Referral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few.
So, check out the episode (and don't forget to refer your friends out way)!
Our website:
www.pintlergroup.com2020-02-2615 minCutting Through The NoiseJed Liston: The Power of NetworkingWe talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana.
Enjoy the episode!2020-01-2427 minCutting Through The NoiseCommunity BuildingKyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back.
Google Tag Manager Community: https://support.google.com/communities/answer/7424249
Facebook Groups - What Are They?: https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130/2019-11-1512 minCutting Through The NoiseTips for Speaking EngagementsShawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation. 2019-11-0813 minCutting Through The NoiseHow to Leverage Digital Marketing for Offline EventsThe traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign.
Want to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!2019-10-3111 minCutting Through The NoiseWhat is Affiliate Marketing?Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more!
To learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic! 2019-10-1115 minCutting Through The NoiseHow Can You Use Business Development as a Traction Channel?Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them.
Want to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.2019-09-2714 minCutting Through The NoiseWhat is Viral Marketing?In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more.
Want to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!2019-09-1313 minCutting Through The NoiseContent about ContentContent about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help.
Want to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.2019-09-0614 minCutting Through The NoiseWhat is SEO?Kassi and Michelle dive into the traction channel Search Engine Optimization and share tips for using your blog and video content to increase the SEO of your website.
Want more information on SEO? Check out our video (https://youtu.be/heF_rNtUxGk) and blog post (https://www.pintlergroup.com/blog/readability-seo/) on this topic.2019-08-3016 minCutting Through The NoiseSocial and Display Ads: When, How and Why to Use ThemIn this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business!
For more information on social and display ads, check out our blog article (https://www.pintlergroup.com/blog/compelling-ads/) on this topic.2019-08-1616 minCutting Through The NoiseSearch Engine Marketing: Running a Successful Search Ad CampaignMichelle and Kyle answer questions about key words, Google Ads, search engine ad possiblities and much more on this episode of Cutting Through The Noise!
Want to learn more about search engine marketing? Be sure to check out our video (https://youtu.be/HM3-CFrbpIA) and blog article (https://www.pintlergroup.com/blog/search/) on this topic. 2019-08-0818 minCutting Through The NoisePaid Social and Search Advertisements: From Google to FacebookIn this episode Kassi asks Michelle about her background, experience as a new marketer, and how to run successful social media and search engine advertisements.
Michelle is a Paid Search Specialist here at Pintler Group with a vast background in analytics, sales and, now, digital marketing! 2019-08-0520 minCutting Through The NoiseUnconventional PR: From Publicity Stunts to Customer AppreciationMichelle and Shawn discuss two types of unconventional PR: publicity stunts and customer appreciation.
From storming Area 51 to sharing your customers' photos on Instagram, listen to this episode to learn more about using unconventional PR in your business.
Want to learn more about unconventional PR? Be sure to check out our video (https://youtu.be/Fa3-cTsdNpM) and blog article (https://www.pintlergroup.com/blog/five-unconventional-pr-campaigns-and-why-they-worked/) on this topic.2019-08-0216 minCutting Through The NoiseTargeting Blogs and Social Media InfluencersDoes finding a pre-existing, captive audience of people already interested in things similar to your product or service seem too good to be true? Well, when you begin targeting blogs and other influencers it becomes a lot easier to find an audience like this.
Working with social media influencers, bloggers, and vloggers can seem intimidating, but in this episode Shawn and Michelle how this process has become easier and even more effective over time.
Want to learn more about targeting attention?
Be sure to check out our blog article (https://www.pintlergroup.com/blog...2019-07-1917 min