Shows
Her Empire Builder Show with Tina Tower286: Creating Without Burnout with Michelle FalzonIn this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas. The Creation Loop: Michelle b...2025-06-0440 min
HerBusiness309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle FalzonYou know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up. And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and...2025-05-2156 min
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works261 - 6 Ways AI is Saving Us Time With Our ContentCreating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like ChatGPT to save time, i...2025-05-0556 min
Making It: How to Be a Successful Online EntrepreneurMaking It Without Burnout: Lessons from 5 Years Off (Michelle Falzon)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Michelle Falzon details her evolution from storyteller to strategic marketer, unveiling her creation loop framework. Exploring creativity's synergy with entrepreneurship, she highlights crafting sustainable success while stressing the importance of meaningful relationships and personal fulfillment.Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.“Sometimes the things we think are detours or sidetracks are the main thing. They're the things that really wi...2025-03-2117 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works257 - How to Get FREE Leads & Buyers on Instagram with Nicole BurkeImagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her busi...2025-03-101h 11Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire ZammitAre you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their...2025-02-2456 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works255 - Marketing Case Study - Creating a High-Converting OfferSee a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com Listen to This Episode to He...2025-02-1046 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works253 – Best Books for Content Marketers – 2025 EditionIt’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> H...2025-01-131h 01Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That’s why, in this episode, your hosts, Suzi Dafnis & Michelle F...2024-12-1631 min
One QuestionREINVENTION with Mark Falzon“I believe entrepreneurs are shaping the future of the world. If we are going to solve the challenges we face globally, it’s entrepreneurs who will lead the change. I feel it’s so important to support and nurture the creative vision of socially conscious entrepreneurs.”Mark Falzon is a visionary entrepreneur and serial investor with a track record of building and scaling businesses that deliver transformative impact. With over 25 years of experience in founding, managing, and advising high-growth ventures, Mark brings a unique blend of strategic acumen, operational expertise, and an unyie...2024-12-0329 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer. You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and...2024-12-0253 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works237 - How & When to Hire a Copywriter with Belinda WeaverAre you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is no...2024-06-0343 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works229 - Own Your NicheYour niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership”...2024-02-1237 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works227 - Content Marketing: Is 10X Easier than 2X?Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the epi...2024-01-1547 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works226 - Best Books for Content Marketers – 2024 EditionIt’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and stu...2024-01-0142 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works225 - How We Produce This PodcastWell, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE...2023-12-181h 13Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works222 - The Power of an MVPMVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as you...2023-10-3031 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear more about: -> What one of the biggest “red herrings” in Content Marketing is and why it’s keeping you distracted, exhausted and frustrated. -> The surpri...2023-10-0948 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming PerfectionismStriving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don’t yet have things perfect enough! In this episode, your hosts, Suzi Dafnis and Michelle Falzon’s big message is to EMBRACE what’s IMPERFECT in your life, your business, your message, your experience and go for it anyway. They...2023-08-0754 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works215 - Unlocking the Benefits of Low-Cost WorkshopsNot getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might want to use this strategy of adding a PAID low-cost workshop as well as where, when and HOW it might fit into your marketing mix. Listen to this episode to hear more about: 2023-06-2640 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works213 - The 11 Content Marketing Tools We’re Loving in 2023Get the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!). You can check out ALL the tools mentioned on this show AND ma...2023-05-291h 04Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal CustomersAnyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the sour...2023-04-0359 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works201 - Best Books For Content Marketers – 2023 EditionIn this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More About: -> The book Michelle read early in the year that “just wouldn’t leave her alone.” -> How one author is demystifying “charisma” and why you need to be more char...2022-12-2757 min
The Shahna Show12. An Introduction to Positive Psychology, with Michelle FalzonMichelle Falzon is a Positive Psychology Coach, educator and a mother to two beautiful children. As an advocate for positive mental health and wellbeing, Michelle shares her knowledge and insight into taking control of our life and our mindset. Having gone through a personal tragedy, she has completely changed the trajectory of her life and now sees herself as a survivor not a victim. She is passionate about helping others live their happiest and most empowered lives.
In this episode, Michelle shares:
All about the science of happiness
What positive psychology interventions involve
Some examples of...2022-12-2557 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works200 - Celebrating 200 Episodes! Your Favourite Episodes and Special GuestsIt’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! And that’s exactly what we’re doing! Join your hosts, Suzi Dafnis and Michelle Falzon (and Special Guests) to recap some of the most popular episodes from the Content Sells Library AND get the chance to win a great PR...2022-12-131h 30Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works198 - 5 Easy Ways to Use Case Studies to Tell Customer StoriesWe’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi’s top tip when creating video interviews with customers. -> The...2022-11-1437 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works197 - How Video Storytelling Grew My eCommerce Sales - with Skye AndertonWe have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s masterful at!). **SPECIAL OFFER FOR CONTENT SELLS LISTENERS! Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners! To claim your 20% discount, head over to www.rubyolive.com and u...2022-10-3159 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works195 - Stacking Momentum with Your Annual Marketing PlanSuccessful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results. Listen to this episode to hear more about: The ideal time...2022-10-0342 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine DallmeierEver wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global success story with more than 40,000 students worldwide, all helping people create their own cosmetic and skin care formulations using natural, ecologically friendly methods. Lorraine shares how she grew a multi-million dollar business (with virtually no ad budget) and how...2022-07-1148 min
Just Between CoachesBanishing Burnout (Michelle Falzon)Michelle Falzon is the founder of strategic content marketing consultancy, We Are Content. She's also the creator of the Create Without Burnout framework, which shows coaches and their clients how “optimal creation” can be the key to not burning out. In this episode, Melinda and Michelle discuss how to joyfully create our lives and our businesses moment by moment. You can find the link to Michelle’s free download in the resources section below.In this episode we discuss:The difference between being creative and being a creator.How to recognize burnout...2022-07-0630 minOne QuestionTHE POWER OF THE PAUSE with Michelle FalzonIf there was one thing you think society should talk more about, what would it be?“That it’s okay to pause - to rest and reflect and to take time out.”____________________________________________________________________________ Michelle Falzon has more than two decades experience in marketing and communications. A lifelong creator, she has worked in most media from film, television and radio, through to print, online, book publishing and events. In addition to running her own ad agency and event promotion businesses, she's also created content marketing strategies for world renowned speaker...2022-06-0728 min
The Story Behind The Story#97 [The Story Behind The Story] Michelle Falzon - Wellness CoachingMichelle Falzon is an educator, lover of learning, and advocate for positive mental health and wellbeing. After facing an unexpected tragedy that completely changed the trajectory of her life, she now sees herself as a survivor and not a victim. So, it is with this strong mindset that she dedicates herself and the work that I do each day to supporting others.She is a firm believer that knowledge is power, and when we are taught to recognize our own God-given strengths, then we are empowered to take action each and every day to be the best...2022-05-2038 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn’t missed a week!). When you do and don’t want to start a newsletter. Why a newsletter is worlds apart from a dedicated email send and why that matters when it com...2022-01-2445 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works175 - Best Books For Content Marketers – 2022 EditionEach year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle’s realisation as to why she’s only been inclined to listen to audio books this year. The legends who have released new editions of their most famous books (and why we love them!) And much more! Also...2021-12-2742 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works167 - The One Thing WE Do Every Year To Grow Our BusinessIn this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses. What is...2021-09-0645 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works164 - Tips for Great Slide PresentationsBetween them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - just like the topic for this podcast! The FIRST thing you need to do when prepping for a slide presentation The one question to ask your audience that will dramatically improve the connection you make with your a...2021-07-2754 min
So you want to be a copywriter with Bernadette SchwerdtCOPYWRITER 011: Email marketing superstar Michelle Falzon reveals the secrets of using email to promote any businessWould you like to hear from a marketing expert who has been responsible for sending out more than 200 million emails? …who works with people like Tony Robbins and the world’s best-known authors, speakers and thought leaders… …who understands the digital content funnel (and upends it)… …who knows how to create hooks, lead magnets, buyer journeys and every other little detail associated with email marketing success? If so, Michelle Falzon is the guest you have been waiting for. Michelle Falzon is a strategic content specialist who works globally but lives locally...2021-05-0955 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works156 - How to Optimise Your Marketing FunnelYour marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong. They think, “It’s not working, I have to try something else.” And then they are off chasing their next bright shiny object. In today’s episode, your hosts, Suzi Dafnis and...2021-04-0545 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works153 - Why and How To Demonstrate Your Product or ServiceDemonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about why and how ANYONE can demonstrate their product or service and improve their results when it comes to attracting, converting and keeping their ideal client...2021-02-2246 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works151 - How To Get More Interaction & Energy Happening at Your Next Virtual EventWe recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important part of running a virtual event and that’s how you can keep up the energy and interaction that you might see at an in person event, even on Zoom or another onli...2021-01-1838 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works143 - Why a “Boring” Content Strategy is a Great Content StrategyWe’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well “boring”, it’s rarely praised when it comes to content marketing. But doing those mundane things that need to...2020-10-0550 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works141 - Communicate Don’t Isolate - Your Content Strategy in Tough TimesWhat to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a personal health crisis, issues with your team and perhaps losing a key team member or not being able to find the right support team. Really, the list is endless of...2020-09-0758 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works140 - Online Courses as Experiences with Marisa MurgatroydIf you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course “Experiencification” expert, Marisa Murgatroyd about the specific things you can do to transform an “ordinary” course into an extraordinary experience. Get Marisa’s FREE Webinar Training: Go here for free access....2020-08-2444 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works139 - How to Create Profitable Online CoursesThere are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more. In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park...2020-08-1054 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works138 - PR: How to Tap Into a Journalist's Curiosity - with Monica RosenfeldPR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media! Listen to this episode to...2020-07-2754 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works137 - Pivoting From a Live Event to a Virtual EventPivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to...2020-07-131h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works136 - How To Beat “Content Stress” By Changing This ONE HabitWe’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the “ESTIMATION Habit.” Listen to th...2020-06-2937 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice MeiselsA strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader. In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special “from the vault” training delivered inside the HerBusiness Network from PR Expert Candice Meisels. This training gives you a first-pass overview of what PR is and...2020-06-1536 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.” Listen to this episode to hear more about: Why people very o...2020-06-0238 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works133 - How To Use Photography to Advance Your Personal Brand With Jamie SwansonThe photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot. Listen to this episode to hear more about: Why you might want to consider “batching” your photographs and doing a new photo shoot EVERY quarter How unders...2020-05-1943 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works132 - How To Create “Content Momentum” That Leads To SalesContent Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you. The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers fall out of the process or they put unnecessary gaps, pauses or BLOCKS on their customers moving forward and buying from them. In this episode your hosts, Suzi Dafnis and Michelle...2020-05-0525 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works131 - Evergreen Webinars - Content That Works For YouEvergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about: How to struct...2020-04-2152 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works130 - 3 Ways to Stay Motivated When It Comes to Creating ContentYou might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, got off track or run out steam. Suzi and Michelle share three of the most powerful ways they’ve found to stay motivated when it comes to creating content for the long term...2020-04-0736 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works129 - Using Customer Journey to Organise and Inspire Your ContentHave you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond? If you HAVE then you know what a game-changing experience it can be. If you HAVEN’T then maybe by the end of this episode we will have inspired you to take a look at that as something you might want to do. In this episode your hosts, Suzi Dafnis and Michelle Falzon not only talk about getting cl...2020-03-2334 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works128 - Overcoming Buying Objections With Bari BaumgardnerEver felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say. In this episode your hosts, Suzi Dafnis and Michelle Falzon introduce you to Bari Baumgardner, one of the world’s leading authorities on using live events as a way to grow your sales, your community and your business and she’s helped the “...2020-03-091h 25Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works127 - How to Use Content To Grow Your eCommerce BusinessWhen it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught thousands of people how to find their audience and turn website traffic into paying customers. In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain for strategies for using content to grow your eCommerce business. Listen to this episode to hear more about: The “go-to” lead magnet type all e-commerce businesses should have How to use discount codes and coupons The minimum number of visitors you need to your onl...2020-02-241h 01Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One!There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people’s attention. Whether that’s for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube video… you get the picture… you need a catchy idea that is going to be relevant and interesting and attract the attention and curiosity of your IDEAL clients enough to get them clicking the link or wa...2020-02-1042 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works118 - How to Encourage Comments and Interactions During a Live Online TrainingOnline presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audience - most people really end up offering a decidedly ONE way conversation in their online presentations… where they are essentially talking AT their audience. In this epi...2019-10-2231 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works117 - Content Marketing Getting Unstuck HacksEver get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us work better, faster and break through procrastination and other blocks. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top personal hacks for creating compelling content… Listen to this episode to...2019-10-0836 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works116 - Using Amazon to Reach New Customers with Dylan FrostIn this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people have ever bought on Amazon Dylan’s TOP 3 Content Strategies for succeeding on Amazon How Amazon strategies can map over to other parts of your business How relevant is having an email list when you have a ready-made audience of customers on Ama...2019-09-241h 03Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works115 - 3 Vital Pieces of New Customer ContentToday your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about: The 5 Goals of your New Customer Communications that y...2019-09-1030 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works114 - How To Stop Writing So Apologetically and Start Selling More!Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writ...2019-08-2735 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works113 - How to Host a Guest PanelWhether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes. FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines the steps we...2019-08-1333 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works112 - How to Create Your First Online ChallengeIn Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet. Listen to this episode to hear more about: The most important thing you can do rig...2019-07-3039 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works111 - The Wealth Chef - Build Your Personal Brand with Ann WilsonBecoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that spans books, live events, online courses and more, as she...2019-07-1635 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda CohenOne piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention. RESOURCE: Get Meli...2019-07-0242 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works109 - How to Create Your First Online ChallengeCreating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would start one, who you want to target, how you decide on the duration and so much more... FREE RESOURCE: Get all the tips summarised in this handy Your...2019-06-1849 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works108 - How to Start a Successful Podcast (Part 2)Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with...2019-06-041h 01Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works107 - How to Start a Successful Podcast (Part 1)Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them...2019-05-2143 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement)How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You ca...2019-05-0730 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List)Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiti...2019-04-2327 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EX...2019-04-0945 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works103 - How To Host A Successful Online SummitWhat’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summ...2019-03-2548 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy HarrisINSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audienc...2019-03-1149 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works101 - 3 Simple Ways to Use Surveys as ContentToday we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you o...2019-02-2531 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works99 - How To Grow a 7-Figure Business in a Tiny Niche with Clint SalterThere is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Falz...2019-01-2850 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works98 - How To Boost Your Authority and Profile By Entering AwardsThere are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards. FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women Business Owners overviewthat features a list of awards that may be worth entering...2019-01-1459 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works97 - Stand Out: How to Find the Courage to be Seen and HeardThink of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re all things...2018-12-311h 03Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works96 - How To Use a Book To Build Your Business with Natalie SissonWith a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with Natalie, who has just released her new book The Freedom Plan, about how you can use a book as a way to build your profile. Ttap into her wealth of experience as someone who literally built her business based on her content and ideas. FREE...2018-12-1742 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works95 - Livecasts — How We’re Using Them To Convert Leads Into CustomersLivecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients. FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts Liste...2018-12-0351 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works94 - How a Mastermind Can Grow Your BusinessEver thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusinessmastermind.com Listen to this episode to hear...2018-11-2047 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works93 - 5 Pro Tips for Choosing Video BackgroundsMany of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc. And while you might have thought about your makeup and spent time mapping out what you’re actually going to say… very often people overlook one VERY important part of their video - the BACKGROUND! It makes up the majority of the shot and can REALLY impact how long people...2018-11-0546 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works92 - Ways To Use Coupons and Discounts to Woo Your CustomersCoupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or pro...2018-10-2351 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works91 - 7 Ways To Make the “Invisible” Visible in Your Marketing OffersWhat do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we’re going to answer that for you in TODAY’s episode - where we are going to help you perform the magic...2018-10-0947 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works90 - Using a Connection Statement to Get New ClientsOne of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks. In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more clients. FREE WORKSHOP: We cover more about this Connection Statement and how you can build a Connection Network in the FREE Get New Clients Workshop: www.get...2018-09-2545 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works89 - Strategic Alliances - How To Use Them To Grow Your BusinessOne of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more. FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by going here: Listen to this episode to hear more about: 6 types of Strategic Alliances and how to know which one is right for you Th...2018-09-111h 06Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works88 - The Rule of One -How To Get More Focused Results With Your Content MarketingOne of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you’re going to do a special promotion for that and before you know it, your focus is split into a thousand different directions and you aren’t getting anything FINISHED. You’re...2018-08-2831 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works87 - How To Make Your Offer Irresistible with Michael MaidensYou can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process. ...2018-08-1458 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works86 - How to Market a High End RetreatA high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat. Join Suzi and Michelle at the REACH Retreat! Follow this link to get more information...2018-07-3154 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works85 - 3 Lead Magnets You Can Create in Under 3 HoursYour lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make - and they get something of value in return. But how much time do you REALLY have to spend creating your lead magnet? In this episode, your hosts, Suzi Dafnis and Michelle Falzon dispel the myth that you need to spend a ton of time creating your lead magnet. Instead, they show you 3 lead magnets you can create in 3 hours (or less!) with minimum fu...2018-07-1742 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works84 - Facebook Group Engagement with Kate ToonEver started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this episode your hosts, Suzi Dafnis and Michelle Falzon speak to someone who has MASTERED the art of keeping people engaged in her Facebook Groups. Kate Toon of KateToon.com. Discover how Kate does it and what strategies and ideas you can borrow to boost engagement in your own Facebook Group. Even if you don’t have a group and you never plan on having one...2018-07-0338 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works83 - The Stories You Must Tell to Build An Epic Business with Valerie KhooTo build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES. In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them and how can you use them to influence fo...2018-06-1944 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works78 - 3 Steps To Finally Getting ANY Big Content Project DONE!In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you “mean” to get up and happening but another week or month slips by and you haven’t got your blog running or you didn’t get that new lead magnet created or your website still has that outdated video on it. Whatever the project is, we’ve got a 3-step process for helping you GET. IT. DO...2018-04-1032 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works76 – How To Reassure People After They Optin or Buy From YouEver purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it’s not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing. In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to kno...2018-03-1249 min
Artists In Business PodcastEp. 193 - Michelle Falzon: Why Contextualizing Your Message For Your Most Ideal Client Is Important For Your BusinessMichelle Falzon has more than 25 years of experience in marketing and communication. She has worked in most media from film, television, and radio, to print, online, book publishing and events. For the past 11 years she has created strategic content for world renown speakers, authors coached and consultants. In our discussion, Michelle talks about the beauty of being able to contextualize your message for your most ideal clients by understanding what it is they need. Also by speaking to them in a language that makes sense and tells them you are on their side. That you are there to provide...2018-02-0940 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works73 - How We Got Started With Facebook LIVEHas the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you! or you’d love If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of t...2018-01-2958 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works72 – 5 Most Popular Episodes of 2017Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017. In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned from each. This is a great way to discover episodes you want to learn more about and get a quick jolt of Content Marketing Goodness...2018-01-1544 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50109 Email marketing for thought leaders with Michelle Falzon, founder of We Are ContentMichelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.
Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for...2016-06-0949 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works11 - The Step 2 SecretWhat is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode Suzi and Michelle reveal the “Step 2” secret and how it can save you from making one of the biggest mistakes with their online content marketing. Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2. In this episode you will learn: What the...2015-11-1630 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works00 - Content Sells IntroHello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come.
What’s it all about?
Everybody’s jumping on the Content Marketing bandwagon.
But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals.
So, how do yo...2015-09-1829 min