Michelle Fernandez - Podcast Details

Shows

Optimize to Monetize How to Market Like It’s 2026 Strategies that will dominateIf you want your marketing to actually work in 2026, the time to pivot isn’t next year, it’s right now.In today’s episode, Michelle pulls back the curtain on the real shifts happening in marketing (the ones no one is talking about yet)… and breaks down the strategies that will separate the brands who dominate from the brands who get left behind.Forget posting more.Forget chasing trends.Forget copying what worked in 2019.This is the new era of marketing… human-first, AI-powered, connection-driven, and experience-led.RESOURCE MENTIONED…

2025-12-1511 min

Optimize to Monetize Track It To Grow It: How Successful Coaches Think Like CEOsIf you're making decisions based on "gut feelings" instead of actual data, you're basically playing business roulette. Spoiler alert: The house always wins.The difference between struggling coaches and seven-figure coaches is not luck or talent... It’s tracking the RIGHT metrics and making CEO-level decisions based on cold, hard facts (not wishful thinking).In this episode, I'm spilling my complete "CEO Dashboard", aka the 8 key metrics that will transform you from a stressed-out solopreneur into a data-driven business owner who actually knows what's working. Plus, you'll hear how tracking just ONE metric helped me do...

2025-06-0214 min

Optimize to Monetize The #1 Mistake Coaches Make When Trying to Scale (And How to Fix It)Fully booked but exhausted AF? Your coaching business looks amazing on paper, but you're working harder than ever with zero breakthrough. Not cool.The problem isn't your coaching—it's that you've built "digital busy work" instead of true systems. Those disconnected tools aren't just frustrating... they're the invisible ceiling on your growth and the direct cause of your burnout!In this episode, I walk you through my 5-step system that transforms coaching chaos into scalable success, from mapping your complete business system to choosing tech that doesn't make you want to pull your hair out. Pl...

2025-05-1924 min

Optimize to Monetize Using Stages to Build Relationships that Convert with Aurora GregoryPublic Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and...

2025-04-2838 min

Optimize to Monetize Why Your Coaching Funnel is Secretly Failing (And What to Do About It)Built a funnel and wondering, “Why aren’t more people buying?” You’ve built those gorgeous landing pages, spent money on ads, but the sales just aren’t stacking up like you expected. Sound familiar? Today, I’m pulling back the curtain on the *real* reason your funnel isn’t converting. Learn the key funnel components most coaches miss, why email sequences (not just landing pages) are essential to conversions, and how personalized automation and segmentation can turn your funnel into a behavior-based, high-converting machine.Plus, don’t miss this… find out how one coach boosted her convers...

2025-04-2129 min

2025-04-2128 min

Optimize to Monetize Top 3 Low Cost, High Impact Meta Ads That Actually Work with Ashley BraswellReady to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs?In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a simple intro ad, sharing the power of retarge...

2025-04-1448 min

2025-04-1447 min

Optimize to Monetize Why Community-Driven Businesses Win (And How to Build Yours)Are you making the impact you dreamed of with your business?You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought?In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected to both you and your brand. These communities aren’t just spaces f...

2025-04-0719 min

Optimize to Monetize Spring Clean Your Tech Stack and Optimize Operations in 4 Easy StepsOne of the best decisions that you can make for your business... Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work.So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and make your cu...

2024-04-2920 min

Optimize to Monetize From Followers to Buyers: How to Fast-Track Your Social Media ConversionsAre you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers.In this episode, we’re diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that resonates with your prospective customers. Plus, you’ll discover the immense power of integrating technology into your conversion strategy. Read...

2024-04-2216 min

Optimize to Monetize Stop Flying Blind: Making Sense of Marketing MetricsEver feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?”A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can harness the power of marketing metrics strategically to steer your business to...

2024-04-1518 min

Optimize to Monetize How to Make Imposter Syndrome Your Superpower with Suzy OliverWhether it's reaching a new income level or launching a new offer, you can almost always expect to be greeted by a familiar foe: imposter syndrome. That’s right, whenever you step out of your comfort zone and into a slightly new identity, those nagging feelings of self-doubt are sure to resurface.So, in today’s episode, we're diving deep into the art of breaking free from imposter syndrome, empowering you to become truly unstoppable in business. And to help us, I've brought in the expertise of business coach and serial entrepreneur Suzy Oliver. Suzy is deeply pass...

2024-04-0842 min

Optimize to Monetize The Ultimate Guide to High-Impact Sales Calls: 10 Expert Tips for Closing More DealsWhenever I used to hear the words “sales call”, I would literally break out in a cold sweat. Even when you’re a seasoned pro, sales calls can feel tough, especially with evolving consumer expectations. But don’t forget: every call is an opportunity to understand your customers better and tailor your pitch to their needs. And when we take the right steps to master the art of our sales calls, it will significantly impact our success.In this episode, I’m walking you through ten crucial tips and techniques to help you maximize the effectiveness of your sales...

2024-04-0117 min

Optimize to Monetize From Good to Great: 3 Insider Secrets Behind 7-Figure Webinar SuccessCurrently, around 90% of my clients rely on webinars to drive significant revenue from their courses, memberships, and coaching programs—often reaching seven-figure earnings and beyond. This success piqued my curiosity: what sets their webinars apart, making them convert like crazy? While having a great product or course is obviously crucial, the challenge lies in crafting a webinar that not only captures attention but also drives action. But with so many following the same webinar formula, what distinguishes the high-converting webinar content from the rest? Listen in to find out the three secret content components that it all boi...

2024-03-2512 min

Optimize to Monetize How To Build A Killer Marketing Funnel That Converts Like CrazyIf you want to make sales online, your business needs a funnel. But not just any old funnel—one that actually converts. If you get it right, not only will it provide a ton of value for your target market, it will also make YOU a ton of money. That’s why taking the time to master funnel building is an absolute must.So today, we’re diving deep into the world of funnel mastery, specifically tailored for all the amazing coaches, course creators, or membership owners out there. Join me as I unravel the secrets that turn c...

2024-03-1822 min

Optimize to Monetize Reduce Overwhelm and Get Sh*t Done: Redefining Productivity with Elise EnriquezHave you ever caught yourself saying, "You just don't get it, I'm SO busy!" when you feel like your plate is so full that nobody else could possibly understand? I know I have. As entrepreneurs, we’re used to wearing all the hats and try to be responsive to our family, to our businesses, and to our clients. But when you treat everything as an urgent priority, you lose all sense of what *truly* matters.To help me dig deeper into how we can shift our perspective on productivity, I invited productivity coach (and self-confessed “organized dork”!) Elise...

2024-03-1146 min

Optimize to Monetize The Marketing Toolbox: 5 Must-Have Systems to Drive GrowthMarketing is the heartbeat of any successful business. But it's so much more than just flashy ads and catchy slogans. It's about using smart systems that work together to help your business grow, engage customers, and keep them coming back for more.In this episode, we're diving into five crucial marketing systems that every business needs to achieve sustainable growth and long-term success. Using real-life examples, we'll break down exactly what they are and how you can leverage them to make your business thrive.And stay tuned for an exclusive insight into the all-in-one system...

2024-03-0436 min

Optimize to Monetize Busted! 5 Online Business Myths That Stunt Growth (and How to Overcome Them)Are you tired of pouring money into ads with little return? Or chasing after viral moments with little success? The internet is full of so-called “gurus” telling us what we need to do to grow our businesses. But when there’s so much advice and information available to us, it's important to figure out what's actually true and what's leading us astray.In this episode, I’m debunking five of the most common myths surrounding online business growth and sharing the accurate information that *will* help you create predictable, profitable growth in your business. From mindlessly throwing money at...

2024-02-2611 min

Optimize to Monetize The Hottest Influencer Marketing Tactics for 2024: Micro-Influencers, UGC, and more!Social media has transformed the way people make purchasing decisions. The celebrities and top influencers that people follow on social media have a HUGE impact on the products and services they choose to buy. So for us as marketers, that makes influencers a great choice to build awareness of our brands and to promote our products.But as influencer marketing continues to evolve, there's still some uncertainty about how to harness its power. One thing is for sure though: partnering with influencers gives you direct access to engaged audiences who trust their recommendations.So today...

2024-02-1921 min

Optimize to Monetize Next-Level Marketing: Leveraging AI and Machine Learning for Unprecedented GrowthIn today's digital landscape, Artificial Intelligence (AI) and machine learning aren't just buzzwords; they're transforming industries left and right—and marketing is no exception. You've most likely heard about Chat GPT or seen AI-powered recommendations on e-commerce sites—but that's really just the tip of the iceberg.From data analytics to automated advertising campaigns, today we’re exploring how AI and machine learning are transforming the world of digital marketing. Tune in now to discover how embracing automation through AI will allow you to deliver personalization at scale and achieve unprecedented levels of success!SHOW...

2024-02-1207 min

Optimize to Monetize The Trust Factor: Transforming Buyers into Lifelong FansTrust is the cornerstone of any lasting relationship, be it personal or professional. In the realm of business, it's what transforms a one-time buyer into a lifelong customer, surrounded by a chorus of raving fans who champion your brand.It’s more than just a buzzword; trust is the very currency that can set your brand apart in a crowded digital landscape. So today, we're delving into the beating heart of successful marketing - the art of building trust and forging meaningful relationships with your audience. So what are the practical ways we can begin to...

2024-02-0530 min

Optimize to Monetize The Power of RetargetingAs a digital marketer or business owner, you’ve probably heard the term "retargeting" getting thrown around in the world of online advertising. But if you’re not too sure what it actually means or how it can impact your business, you’re in the right place!Retargeting is a powerful tool that holds the key to rekindling connections with your audience and turbocharging your conversions. In this episode, we'll dig into how it works, the different types of retargeting, best practices, and why it’s worth investing in.SHOW NOTES: https://themiche...

2024-01-2913 min

Optimize to Monetize Stop Guessing, Start Winning: Harnessing Data and Analytics for Funnel SuccessYou pour your heart into building landing pages, mastering the tech, crafting emails, and attracting potential customers, only to be left wondering, "What did I do wrong?" when you don’t get the leads or sales you expected…One of the most critical mistakes that I witness regularly among my clients is neglecting the power of data and analytics. In this episode, we're exploring the dangers of ignoring the data and how leveraging these insights could transform your marketing funnel.SHOW NOTES: https://themichellefernandez.com/podcast/273FREE LIVE...

2024-01-2217 min

Optimize to Monetize From Confusion to Conversion: 5 Steps to Simplify Your Sales FunnelAre you stuck in the trap of overcomplicating your sales funnel? This is a common pitfall that I see many business owners fall into. Convoluted funnels with too many steps…leading to confusion, customer drop-offs, and missed opportunities…In a world where customers crave simplicity and a smooth journey from awareness to purchase, keeping your sales funnel simple is crucial. In this episode, I'll be exploring three compelling reasons why simplicity is key, plus you’ll get actionable tips on how to simplify your sales funnel for optimal results.References: T...

2024-01-1519 min

Optimize to Monetize Why Mobile Optimization Matters (+ How To Do It Well)Today, I’m sharing a hot topic that most people overlook when it comes to higher conversions: mobile optimization. In the ever-evolving landscape of the internet, more people than ever are accessing the internet through their smartphones. That means mobile optimization is not just a desirable feature but an absolute necessity for success in the digital world.Tune in to learn more about why mobile optimization matters, plus the actionable tips to get started and ensure your digital presence remains robust and user-friendly in the years to come.FREE LIVE TRAINING: H...

2024-01-0820 min

Optimize to Monetize Unlock the Power of A/B Testing: Your Guide to Data-Driven Marketing DecisionsIn marketing, we often find ourselves torn between ideas. But it’s easy to become blinded by what we think we know about what captures the attention of our target audience. The truth is, the only way to know if one approach is better than another when it comes to reaching your goals, is to test them both.A/B testing (or split testing) is a powerful tool that, at its most basic, allows you to compare two versions of something to figure out which one performs better. In today’s episode, we’re looking at how to imp...

2024-01-0123 min

Optimize to Monetize Omnichannel Marketing: How to Craft a Cohesive Brand ExperienceEvery interaction a customer has with a brand matters. In today’s digital landscape, there are multiple ways to interact with your target audience, whether it’s in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience? Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a succe...

2023-12-2533 min

Optimize to Monetize Sustainability and Social Responsibility: Strategies to Thrive in the Conscious Consumer EraNowadays, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. When your business successfully integrates sustainability into its marketing strategy, you can not only make a positive impact on the planet, but also boost your bottom line.That’s why today, we’re exploring why consumers are placing a premium on brands that prioritize social responsibility, as well as the key strategies your business can employ to leverage sustainability and strengthen your brand's reputation.SHOW NOTES: https://themichellefernandez.com/podcast/268FREE LIVE TRAINING: Ho...

2023-12-1811 min

Optimize to Monetize 5 Growth Hacking Techniques Every Startup NeedsGrowth is the biggest challenge for any startup, no matter what stage it may be at. And in today's world, where customers are surrounded by brands vying for their attention, growth is even more challenging. So what can businesses do to effectively attract, acquire and retain customers? In today’s episode, I’ll be discussing five of the most impactful growth hacking techniques that startups can leverage to achieve rapid and sustainable growth. So whether you are a founder, a marketer, or just curious about the world of startups, buckle up for some top strategies to acc...

2023-12-1110 min

Optimize to Monetize The Power of Personalization: How to Create Exceptional Customer ExperiencesPersonalization has become a bit of a buzzword in recent years, and for good reason. In today's business landscape, customers expect personalized experiences at every touchpoint, from the content they consume to the products they purchase. As data becomes more abundant, businesses have an unprecedented opportunity to meet these expectations and drive customer satisfaction and loyalty. So how do you create those remarkable personalized experiences in your business? Join us in this episode as we uncover the secrets of successful personalization, including insights into collecting relevant data, crafting personalized content, and the importance of continuous op...

2023-12-0424 min

Optimize to Monetize Podcast Promotion Masterclass: 7 Organic Strategies for SuccessPodcasts are an incredible medium for connecting with your audience, building trust, and promoting your business or brand organically. If done right, they allow you to engage your listeners through storytelling and give them a chance to get to know you better. But creating a great podcast is just the first step; the real challenge is attracting and retaining listeners. In this episode, we'll explore seven powerful strategies to help you promote your podcast organically.SHOW NOTES: https://themichellefernandez.com/podcast/265FREE LIVE TRAINING: How To Get More Customers & Revenue I...

2023-11-2723 min

Optimize to Monetize How to Sell Like a Natural and Convert More People with Aleasha BahrWouldn't it be great to increase your sales without experiencing stress, pressure, or the need to pretend to be someone you're not?In a world where sales often carries the stigma of being pushy, manipulative, and uncomfortable, today we’re on a mission to debunk those common misconceptions and revolutionize the way we approach sales.Today, I’m joined by Sales Expert Aleasha Bahr, who advocates for a more natural and authentic approach to selling, where honesty, transparency, and harnessing personal strengths are the key drivers of success. Whether you're new to sales or a seas...

2023-11-2036 min

2023-11-2035 min

Optimize to Monetize Open, Click, Convert: 4 Proven Strategies to Elevate Email EngagementEmail marketing has massively evolved from basic promotional messages to sophisticated, personalized campaigns. Email is still one of the most potent tools in your marketing toolbox, but as our inboxes become increasingly flooded, it’s more important than ever to make sure we stand out. So how can you get your subscribers excited and eager to open your next email?Today, we are diving into four actionable strategies that will help you as a marketer drive higher levels of engagement and conversions in your email marketing campaigns. Ready to transform your open rates and click through rates? Li...

2023-11-1314 min

Optimize to Monetize LevelUp Summit: 5 Key Takeaways To Guide Your Next Business BreakthroughLast week, I attended the LevelUp Summit, an event centered around inspiring agency owners to propel their business further. I got to sit in an audience for three days, listening to leading digital marketers like Billy Gene and Frank Kern, who provided tons of insights and ideas to motivate business owners for the year ahead. Today, I’m giving you the chance to peek inside the summit, as I share my top five takeaways from some of the amazing keynote speakers at the event. While there are MANY more I could talk about, these are the ones tha...

2023-11-0624 min

Optimize to Monetize 31 Nights of Scary Metrics that could be Costing you Money : SALE QUALIFIED LEAD👋 Are you tired of investing your valuable time and resources into leads that just don't convert into sales? 🤔💸This is night 31 of October’s special series… 31 nights of scary metrics that could be costing you money.Well, in this episode, I'm here to spill the tea on how not getting those sale qualified leads could be costing you money! 💪 It’s time to take action and start attracting those 🔥sale qualified leads🔥 Let’s grow your business together!Connect with me on InstagramConnect with me on FacebookVisit my web...

2023-10-3107 min

Optimize to Monetize 31 Nights of Scary Metrics that could be Costing you Money : GROWTH RATE👻 Unmask the hidden money drains... if you dare! 💸💀 Beware! 🕷️ Tracking your growth rate is not just a thriller; it's a chilling tale of missed opportunities and lost dollars! 💰💔This is night 30 of October’s special series… 31 nights of scary metrics that could be costing you money.In the dark shadows of your business, not keeping tabs on your growth rate can silently drain your precious income. 🌑📉 Don't be haunted by the lack of insights into what's working and what's not. 👀👻 Let's summon the power of tracking and conquer the eerie unknown. It's time to supercharge your growth rate and e...

2023-10-3005 min

Optimize to Monetize 31 Nights of Scary Metrics that could be Costing you Money : LEAD TO SALE RATIO💀 Brace yourself for a bone-chilling revelation about your business. Did you know that the lead-to-sale ratio could be haunting your profits? 👻💸This is night 29 of October’s special series… 31 nights of scary metrics that could be costing you money.Prepare to be spooked as we uncover how this eerie ratio is draining your hard-earned money. In this episode, I'll reveal some dark secrets and guide you toward a spellbinding transformation to banish profit loss. 💀 Keep shining in the face of fear! 🌟🌟🌟Let’s grow your business together!Connect with me on Instag...

2023-10-2905 min

Optimize to Monetize 31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ENGAGEMENT SCOREToday, we're going to venture into the dark depths of low customer engagement and its ominous cost. 💀✨This is night 28 of October’s special series… 31 nights of scary metrics that could be costing you money.Beware, for a low customer engagement score is like a cursed coin that haunts your business, draining it of its life force. 🌑👻 Missed opportunities lurk in the shadows, robbing you of potential sales and growth. It’s time to take your customer engagement to new heights and skyrocket that engagement scoreLet’s grow your business togethe...

2023-10-2805 min

Optimize to Monetize Rewiring Your Brain to Create Inevitable Success with Mindi HuebnerJoining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.Today is all about rewiring your brain to create inevitable success!In this episode:How the...

2022-12-2648 min

Optimize to Monetize The 3 Forms of Marketing Psychology That Every Marketer Should KnowDid you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!) If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Join...

2022-10-1709 min

2022-10-1708 min

Optimize to Monetize Facebook Ads Metric "Frequency" Explained: My Top Tips and TricksWhen it comes to understanding Facebook ad metrics and how to interpret them, are you completely lost? Do you know how to tell when your ad copy and creative should be swapped out? If you feel confused when it comes to analyzing your metrics and ad performance, my latest podcast episode is for you! I’m answering a question submitted in my Facebook community which clarifies the Facebook Ad metric “frequency” - what exactly does it mean and how should we be using that data to make decisions when it comes to getting the most out of your ca...

2022-10-1006 min

2022-10-1007 min

Market Like a Boss Getting More Visibility Online with Michelle FernandezIn this week's episode, I'm joined by special guest Michelle Fernandez to talk about how to get more visibility online. We chatted about: Michelle's honest take on algorithm and how people should be thinking about algorithm How to drive more traffic to your audience How to know if you're ready to start running ads About Michelle: Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing str...

2022-09-2740 min

Optimize to Monetize How to Get the Most Out of Your Interviews with Anthony FernandezJoining me on the show today is my son, Anthony Fernandez! Anthony has the natural ability to get people feeling comfortable and knows what questions to ask and how to bring their stories together to make them impactful. Interviewing others for storytelling purposes can be difficult if you’re not taking the proper steps to get the most out of your subjects. Tune into the newest episode of The Traffic & Conversions Show to hear some of his tips and tricks on how to master your interviews.Ready to Scale Without the Tech Overwhelm?...

2022-09-2155 min

2022-09-2156 min

Optimize to Monetize One Simple Way to Stop OverthinkingWelcome back to the Traffic & Conversions Show! Have you ever spent months and weeks on end getting ready to launch your offer, or hours creating that TikTok, only to second guess yourself and scrap the whole thing? Getting all up in our heads is nothing new for entrepreneurs (myself included) and it can most definitely hinder our ability to make decisions and take action. No action means no growth, which means nothing changes, so it’s vital for the sustainability of our business to recognize when our mindset needs attention. In this episode, I’m sharing how to fi...

2022-09-1216 min

2022-09-1217 min

Optimize to Monetize Monetizing Your Facebook Group with Michelle VroomDo you have a Facebook group, and you may be thinking it’s great, I’ve created a community…but how do I monetize it??Joining me today is Michelle Vroom! Michelle is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace.Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relati...

2022-07-2042 min

2022-07-2043 min

Optimize to Monetize Lessons Learned From Raising Twins with Danny FernandezJoining me today is my better half, Danny Fernandez and we’re talking all about raising our twins while working, lessons learned and spoiler alert…they didn’t turn out that bad!Let's talk about...How I felt I wouldn’t be the perfect mom if I was working and not with the kids 24/7How our work ethics taught our kids a lessonWhy quality over quantity is importantLetting go and trusting what we’ve taught will carry with our kidsOur different parenting style Teaching our kids to have respect for others and themselvesAllowing our kids to tak...

2022-06-1549 min

2022-06-1548 min

Optimize to Monetize Meet The Team at Fernandez HQWelcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe! We talk about...{At 10:45} Hear what everyone's role is on the team{At 19:10} Everyone shares how their role contributes to the success of the company{At 26:54} Hear a fun fact about ev...

2022-01-1937 min

2022-01-1936 min

Optimize to Monetize How To Reintroduce Yourself To Your AudienceHow To Reintroduce Yourself To Your AudienceJanuary at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience.You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅Especially if you went MIA and actually disconnected from social to spend some well-deserved time to rest, recharge and spend with family and friends.Well if you think for...

2022-01-1705 min

2022-01-1704 min

Optimize to Monetize The 6 S' of a Successful Business with Beverly SimpsonWelcome to another episode of the Traffic & Conversions Show! Joining me today is one of my business besties Beverly Simpson. Beverley began her career in fitness as a certified personal trainer and was the fastest growing personal trainer to district fitness manager. Now she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them fine-tune their messaging to grow their companies well beyond 6-figures.Today is all about the 6 S’s of a successful business!Let’s talk about...“You have to love the process more than the outcome...

2021-11-2450 min

Optimize to Monetize Step Into the Role of the CEO Psyche To Get Higher Conversions with Jen CaseyWelcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast.Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coaching program.When Jen isn’t working, you can find her jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.Today is all about stepping int...

2021-09-2959 min

Optimize to Monetize How To Turn a 3x ROI Into a 15X ROI with Jarod SpiewakWelcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old.You are in for a treat because today is all about how to turn a 3x ROI into a 15x ROI and how to track data...

2021-09-0846 min

2021-09-0847 min

Optimize to Monetize 71. Quantum Intuition Framework with Jenna TeagueWelcome back to another episode of The Traffic & Conversions Show! Joining me today is Jenna Teague who is a Visionary Biz Strategist, Queer-Identifed Psychotherapist, and Professional Co-Creator. For the past 15 years, she’s been helping clients dream bigger and execute their big visions, from her thriving private therapy practice to partnering with coaching industry leaders to achieve their first six-figure launches.Jenna is a multitool for your life and business. She’s also supported over 100 women coaches in filling their 1:1 coaching practices and launching membership sites, masterminds, and their first group coaching programs.Today is all...

2021-08-1844 min

Optimize to Monetize 63. Translating Your Expertise Into An Online Course with Melissa GullerWelcome back to the Traffic & Conversions Show! Today Melissa Guller is joining me! Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To d...

2021-06-1649 min

Optimize to Monetize 62. Content That Converts with Melissa BerriosWelcome back to the Traffic & Conversions Show! Joining me today is Melissa Berrios who is the CEO and Co-founder of Melissa Berrios Consulting and it’s mother company, Virtualmente Libre, LLC., where she serves 6 and 7-figure, high achieving entrepreneurs in elevating their online presence to deliver a world-class social experience to their audience.Melissa launched her online business in 2018 after leaving her 13-year career as a Project Engineer in the land development industry. You’re in for a treat because today is all about the importance of Content that Converts!“Content is like your storefront. It’s w...

2021-06-0936 min

2021-06-0935 min

Optimize to Monetize 57. Leveling Up with Masterminds with Jen ArgueWelcome back to another episode of The Traffic & Conversions Show! I’m super excited for today’s episode. Jen Argue is my guest today. Jen’s a mental health therapist turned business strategist facilitating masterminds for women online business owners. She helps them succeed in business faster and easier without burnout so they can enjoy more family time and make an impact in the world and their bank accounts.Over her lifetime she’s moved more times than she can count, been married for over 30 years, has 4 young adult children, and loves nothing more than exotic family vacation...

2021-04-2140 min

Optimize to Monetize 56. How to Grow Your Reach With Instagram Reels with Stephanie MorganWelcome back to the Traffic & Conversions Show! Today I’m joined by my social media manager, Stephanie Morgan! Stephanie is a Social Media Manager and Strategist, most recently featured in Hubspot and Yahoo Finance as a Top Social Media Manager of 2021. Stephanie's social media roots begin on Myspace after school at her best friend's house in middle school.Fast forward to now, after working in corporate marketing for three years, she began her business Social Lock because of her love of empowering entrepreneurs. While her favorite platforms are Instagram and Twitter, she has also worked with brands of...

2021-04-1424 min

Optimize to Monetize 55. Building Your Brand with Shawon DavisWelcome back to another episode of The Traffic & Conversions Show! I am pumped up for today’s episode because I have a VERY special guest, Shawon Davis. Shawon helps female entrepreneurs build their brand, stand out with confidence, and grow their business so today is all about building your brand!“I envisioned, I said this is my studio, this is what it is , it's here to serve my clients and to welcome them...” At 1:00, Shawon tells us a little bit about herself, who she serves and what she helps them do. Plus, Shawon shares how long it was th...

2021-04-0733 min

2021-04-0732 min

Optimize to Monetize 52. Best Instagram Practices for Online Businesses with Sydney DavyWelcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business.She’s in the trenches daily and she’s diving into answering some burning questions, debunk social media myths and uncovering a simple yet effective strategy that you can start using today. Let’s dive in!

2021-03-1028 min

Optimize to Monetize 50. The Importance Of Stress Management And Wellness For Entrepreneurs with Ericka EllerWelcome to another episode of the Traffic & Conversions Show! Today is all about the importance of stress management and wellness for entrepreneurs with my special guest Ericka Eller.What I love about Ericka is that she is such a hype girl and really just motivates people while equally having this calming effect that gets people to ease out of their anxiety in order to take action. She is known for being a stress management expert and helping entrepreneurs reduce the overwhelm. Let’s dive in!“I really like to help people take their goals and brea...

2021-02-2437 min

2021-02-2436 min

Optimize to Monetize 34. Money & Money Mindset with Selina GrayWelcome back to another episode! My guest on the show today is Selina Gray who is a beautiful soul that I’ve had the pleasure of being in a mastermind together with for two years now. Selina is a financial empowerment mentor who’s helped thousands of women stand in their CEO power, earn more, keep more and create richness from the inside out. Today is all about Money & Money Mindset. It’s time to free any money shame because money is more than numbers and we all have the power to choose a new way.“We grow up...

2020-11-0350 min

Optimize to Monetize 32. The Most Important Partnership In Your Business with Danny FernandezWelcome back to another episode of the Traffic & Conversions show! I am super DUPER excited for today's episode. My ride or die is joining me today. As we’re coming up on 26 years of marriage, he is definitely my rock, super supportive and my most important partnership in my business. I have gone to so many events and spoken to online business owners that don’t have a supportive spouse. I was shocked. I thought everybody has a supportive spouse.So I asked him to come on the podcast today to share his thoughts and asked him not...

2020-10-2845 min

2020-10-2844 min

Optimize to Monetize 31. The Power of Knowing Your Numbers with Katie FerroThis episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more of whatever fills their heart! She empowers entrepreneurs by giving them the ability to effortlessly see their profits and stay within their zone of geni...

2020-09-2137 min

2020-09-2138 min

Optimize to Monetize 30. Building Authority Through Content with Alicia JonasWelcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to help entrepreneurs grow thriving businesses so they can live a life of abundance and time freedom. Today is all about building authority through content.“We’re going to be appealing to all of the di...

2020-09-0932 min

Optimize to Monetize 28. The Key Ingredients For a Profitable Offer That Converts with Penny KellyI’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years of corporate sales & management experience and 6 years of business growth coaching to help clients achieve profitable business growth. You may have an offer...but is it irresistible?“You see what it's really like...

2020-07-1351 min

Optimize to Monetize 27. Human Design and Leveraging It For Business With Lauren ArmstrongToday’s episode is all about human design and leveraging it in your business with Lauren Armstrong. Lauren Armstrong is a Human Design Guide, speaker, clinical hypnotherapist, reiki practitioner and coach for online entrepreneurs who want to build a business that is the fullest expression of themselves and what they’re meant to do in the world. She helps them ditch the ‘shoulds’ so they can create the thing they are here to do. Human design is so powerful you’re going to love not only how you can use it in business but how you can use it in y...

2020-06-1548 min

Optimize to Monetize 26. The Lessons Learned From Turning a Vision Into $7200 in Just 3 Months with Jennifer GoldbeckWelcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special!Today you’re going to hear from my very special client, Jennifer Goldbeck, on how she’s been able to generate over 5,000 leads and over $7.200 in just 3 months and the number just keeps growing as we speak. Today’s episode shows...

2020-06-011h 00

Optimize to Monetize 24. How Hiring a VA 3X My Productivity and Income with Nicole MurphyAre you thinking of hiring a VA or maybe you already have one and know you aren’t increasing productivity or your income?Today I’m joined by my Virtual Assistant, Nicole Murphy! Nicole is a single mom and full-time Virtual Entrepreneur. Most recently adding Virtual Assistant Service to her business repertoire. She has 25 years of administrative experience in a corporate setting, most recently supervising and overseeing daily operations at an inner-city children’s emergency department, and several years with social media, marketing software, and on-line commerce, etc. Combining these experiences allows her to provide stellar support and man...

2020-05-1145 min

Optimize to Monetize 23. How To Write High Converting Copy Using Story Interviews with Jules DanToday I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change and why people buy. If you’...

2020-05-0441 min

Optimize to Monetize 22. Podcast With Purpose with Julie DavidsonWelcome back to episode 22! Today is all about podcasting. Whether you have a podcast or looking to start one, today’s guest, Julie Davidson, is THE women when it comes to podcasting. Julie Davidson is a podcast producer, podcast co host and veteran radio personality. She enjoys podcasting because as a consummate connector, she sees how one show can bring together countless people.“There are just shy of a million podcasts, but there’s not a YOU...” At minute 1:45, Julie shares her journey with us and how she got to be so awesome! Plus, there are so many pod...

2020-04-2752 min

Optimize to Monetize 20. Creating Stories That Convert With Nick DemosWelcome back to episode 20! You are in for a treat my friend. The one and only Nick Demos is joining me on the show today. Nick is a Tony and Olivier Award winning producer (MEMPHIS, COME FROM AWAY), award winning filmmaker for his Alzheimer’s film (POLICY OF TRUTH) and writer. His current projects include documentaries on body image in the LGBTQ community (THE BODY ELECTRIC) and the chronic pain syndrome, Fibromyalgia (INVISIBLE); and a book about living in creative flow. Formally he was the Artistic Director of Lyric Theatre of Oklahoma where he transitioned the company to a mu...

2020-04-2036 min

Optimize to Monetize 18. How Customer Retention Strategies Can Help Your Business During A RecessionWelcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the example of what’s possible during these timesI’m excited that my guest, Andrea Ames agreed to come on the show becaus...

2020-04-1045 min

Optimize to Monetize 17. Leaving Your 9 to 5 with Amy CoatsToday’s episode is so near and dear to my heart! Why you ask? Because this is something I had wanted to do for such a long time, 15 years long, and once I discovered this whole online thing, it was 5 years in the making. Today is all about leaving your 9 to 5 with My good friend Amy Coats who helps high achievers quit the 9 to 5 and use their skills to build a profitable business. “I saw the potential that I could be doing so much more...” At minute 1:05, Amy tells us a little about her and her journey as well...

2020-04-0637 min

2020-04-0636 min

Optimize to Monetize 16. How To Lead Gen The Smart Way with Allison HardyWelcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket! My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. Allison is the creator of The 6-Figure Mompreneur Podcast, a Huf...

2020-03-3038 min

Optimize to Monetize 15. The Silent Killer In Your Business with Kerri CarlileWelcome back to episode 15! Today we’re spending time with one of my business besties, Kerri Carlile. Kerri is an Automation and Systems Strategist who supports course creators and coaches in generating leads and sales 24/7 online. She is a messenger marketing expert and making business simple and automated is her jam.Kerri is a mom of 3 kiddos and a dance mom to boot so if there is an easier way to do something, she will find it! She is passionate about helping biz owners to create a life they love living right now instead of slogging through th...

2020-03-2340 min

Optimize to Monetize 11. Your Photo Impact with Michelle AdamsWelcome back to episode 11! Today I’ve got a special treat for you...Michelle Adams! She is a Branding Photographer and Founder of She Gets The Picture. She Gets The Picture is a self-paced, online course that also provides in-person workshops designed for female business owners and all women who want to look and feel great in front of the camera. By using something as simple as your smartphone, you can learn how to create your own branding photos that stop the scroll, create impact and attract the right clients. You are going to LOVE her!"I co...

2020-02-2446 min

2020-02-2445 min

Optimize to Monetize 10. Content That Builds Authority with Danielle CevallosWelcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing!“This was the first time ever I had made an investment that was scary and big...” At minute 0:45, Danielle is proving how awesome she is by sharing a little about herself and her journey. Hear why it’s important to find a copywr...

2020-02-1736 min

2020-02-1737 min

Optimize to Monetize 8. How To Be Procrastination-Free in Business & Life with Christine LiWelcome back to episode 8! Today is all about how to be procrastination-free in business and life with Christine Li! Christine is a clinical psychologist & Procrastination Coach who helps others live their fullest, most rewarding life without the need for anxiety or stress. Once the procrastination is out of the way for her clients, she shows them how to use their energy and natural potential to achieve amazing levels of productivity.I learned so much from this interview so I can’t wait for you to listen in because I know you’re going to get so much out...

2020-02-1051 min

Optimize to Monetize 7. Planning Your Customer Journey With The Marketing That Converts Method with Teresa Heath-WareingWelcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method. “When you love doing something it’s nowhere near as hard...” At minute 1:50, Teresa fills us in on her journey and a little bit about herself. Hear why it’s important to have a journey for your customers to follow and the 4 key steps to the customer journey and how to get your...

2020-02-0356 min

Optimize to Monetize 4. The Importance of Choosing You with Martine WilliamsWelcome back to episode #4! Today I’m interviewing Martine Williams who is a leader in 31 Gifts and the creator of Choose You. Do you ever feel like on the outside everything looks just fine, but on the inside you are riddled with guilt, overwhelm never feeling like you are enough and unsure how you’ve gotten to this point in life? I’m excited for Martine to share her Choose You message with you today to help reverse the burnout. Let’s dive in!“Getting into entrepreneurship has really grown me as a person...” At minute 0:54, hear about Martin...

2020-01-1339 min