Shows
Acupuncture Marketing School101 | How to Get More Patient Reviews (and What to Do About the Bad Ones) with Ajay PrasadToday I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do about negati...2025-04-2537 minAcupuncture Marketing School100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. In this episode, we talk about: Nell’s evolution from private practice to business school and beyondHow...2025-04-1050 minAcupuncture Marketing School97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way MarketingWelcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensu...2025-03-0452 minAcupuncture Marketing School96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro AcademyWelcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.In this episode, we talk about: Why success requires business skills, not just clinical expertiseWhy standard office procedures (SOPSs) are key to successHow to make marketing and social media work for youThree tips for gettin...2025-02-2053 minAcupuncture Marketing School95 | The Soul and Science of Money with Shaneh WoodsIn today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for the numbers with an awareness of your personal needs and goalsWhy prioritizing yourself first as a business owner l...2025-02-1442 minAcupuncture Marketing School94 | Find the Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic AcuWelcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.In this episode, we talk about:Why acupuncturists are the perfect practitioners to help with pelvic floor con...2025-02-0434 minAcupuncture Marketing School93 | Practice Growth, Patient Retention, and Purpose with Gen DrummondIn this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she’s known for her deep-dive approach to helping clinics align their business strategies with their core values, so the...2025-01-2835 minAcupuncture Marketing School88 | Last-Minute Holiday Marketing Ideas with Ildi ArletteToday I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. Today she shares her advice for bringing in more revenue with a...2024-11-2452 minAcupuncture Marketing School84 | Scaling a Hybrid Community Acupuncture Clinic to $500k with Michelle HamiltonThis week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, Oct. 9thTime: 9:00 am Pacific / 12:00 pm Eastern TimeFree Registration: Click here to sign up.Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.In this episode, we talk about:M...2024-10-0135 minAcupuncture Marketing School79 | Tips for Switching to a New EMR and Why I Switched to JaneWelcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have...2024-07-0928 min
AcuPro - The Wonders of Acupuncture & Chinese Medicine19: Acupuncture Marketing School in Session with Michelle GrasekIs 'marketing' a trigger word for you? It is often quickly noted and brushed over as you come to the end of the acupuncture program. Then, you enter the world as a practitioner, with only a few clues on how to find your patients and grow that dream practice. I'm thrilled to bring you a mover and a shaker: Michelle Grasek. She is an acupuncturist marketing virtuoso with over a decade of experience. This episode will dilute any fears you have about marketing. It will ease your frustrations and 2024-05-1538 minAcupuncture Marketing School75 | Boost Your Local SEO and Your Google Business Profile with Darcy SullivanJoin me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing content and using Chat GPT to make marketing simpler and fasterHow SEO is about appeasing Google and learning to p...2024-05-0753 minAcupuncture Marketing School74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey GrossmanToday I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.We also talk about:The evolution of...2024-04-2349 min
Wellness RenegadesEpisode 21: Acupuncture, SEO, and Post Covid with Michelle Grasek, L.Ac.Welcome back to another transformational episode of Wellness Renegades! I'm your host Jason Stein, and today, we are honored to have Michelle Grasek join us to navigate the tumultuous waters of the wellness industry post-COVID. Michelle, a veteran in the field, will shed light on the intricacies of marketing in our new digital era, especially for wellness entrepreneurs.
Together, we'll dive deep into the shift towards online marketing and the importance of understanding the essentials of SEO before pouring resources into digital strategies. Michelle brings her personal experience to the table, including the art of negotiation with...2024-04-0938 minAcupuncture Marketing School73 | Marketing as an Ecosystem with Mandy GratzerToday I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. In this episode we discuss:How to think about marketing if you’re afraid you’ll have to talk too much about yourselfWhat marketing is working for Mandy’s marketing students?Where do Mandy’s patients primarily come from at her practice?Why Mandy advoc...2024-04-0947 min
The Acupuncturists Biz HubEpisode 22: Meet the 2024 Conference Speakers: Michelle GrasekWelcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from world renowned Acupuncturist: Michelle Grasek of Acupuncture Marketing School About Michelle: Michelle Grasek, MS, L.Ac., is a practicing acupuncturist from up state New York, who’s also a world renowned marketing coach, and host of the Acupuncture Marketing School podcast. Her work has been featured on dozens of interviews, summits, and po...2024-04-0243 minAcupuncture Marketing School72 | Navigating AI for Acupuncture Marketing with Jon MorrisonThis week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!In this episode we talk about:What kind of ethical dilemmas are people usually worried about regarding AI?Why it helps to think of AI like a brilliant, helpful assistantHow AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectivesPractical suggestions for using AI i...2024-03-2943 minAcupuncture Marketing School71 | Get Creative: More Revenue for Less Effort with Jason SteinToday I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.In this episode, Jason and I talk about: Generating more revenue but NOT adding to your workloadHosting retreats as a wa...2024-03-1948 minAcupuncture Marketing School70 | Improve Your Local SEO to Get More Patients with Lex LancasterThis week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. We talk in detail about search engine optimization for local wellness businesses. I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!In this episode, we discuss: How to decide on keywords for your local businessDo local businesses need a blog for great SEO?What is a "queen" page on you...2024-02-2746 minAcupuncture Marketing School69 | $200K in Her First Year in Practice with Gudrun SnyderToday I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.In this episode, we talk about: Gudrun’s journey of opening and expanding her acupuncture practice in ChicagoHow a membership model has helped build...2024-02-1632 minAcupuncture Marketing School68 | Passive Income Streams for Wellness Practitioners with Kayla DasWelcome back! This week I’m interviewing therapist and business coach, Kayla Das.Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.In this episode, we talk about:Earned income vs. pass...2024-01-3035 minAcupuncture Marketing School67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne FrancisThis week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when yo...2024-01-1641 minAcupuncture Marketing School66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah SwanbergThis week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. In this episode, we talk about: Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media appearances can enhance your authority and credibilityRepurposing content and using platforms like Help a Reporter Out (HARO) toStaying adaptable to the ups...2023-12-0844 minAcupuncture Marketing School65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle AngelaThis week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!In this episode we talk about:How it’s never the wrong choice to take care of yourselfW...2023-11-2236 minAcupuncture Marketing School64 | Clarify Your Marketing By Defining Your Lighthouse with East PhillipsToday I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.I hope...2023-10-3059 min
The Acupuncturists Biz HubEpisode 18: Guest Interview - Michelle GrasekAbout Michelle GrasekMichelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s had the pleasure of teaching marketing to over 4,000 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week...2023-09-1959 minAcupuncture Marketing School63 | Marketing Ethics, Informed Consent, and Google Ads with Liane WoodToday I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more. Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her...2023-09-1941 minAcupuncture Marketing School62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla PeoplesThis week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.As you’ll hear in the interview, I discovered Tori and Marla by...2023-08-0237 minAcupuncture Marketing School61 | Community Acupuncture School with Michelle HamiltonThis week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made. We also talk about:How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a weekHow seeing multiple patients per hour in community style practice actu...2023-07-1936 minAcupuncture Marketing School60 | Give Your Practice a TCM Treatment with Business Coach Julie Bear Don't WalkThis week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.In this episode...2023-07-0531 minAcupuncture Marketing School59 | What if You Could Go On Vacation and Still Get Paid? With Joanna SapirThis week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability. It's much more than creating a package or a membership. Joanna walks me through her process and we have a great...2023-06-2052 minAcupuncture Marketing School58 | YouTube Marketing, Imposter Syndrome, and Japanese Acupuncture with Maya SuzukiThis week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University. Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S.Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion. In this episode, we have a lot of fun talking about a wide range of topics, including:What's it l...2023-06-061h 00Acupuncture Marketing School57 | 3 New Perspectives on MarketingThis week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients. If you have trouble putting yourself or your business out there with marketing, then this episode is for you. I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for...2023-05-0914 min
Qiological Shop Talk012 New Perspectives in Marketing • Michelle GrasekIn today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares three new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.If you feel resistant to putting yourself or your business out there with marketing or can’t seem to truly be consistent with your marketing, then this Shop Talk is for you.Michelle’s reason for sharing these ideas with you is to help you remember that marketing is simply a neutral tool that we can...2023-05-0110 minAcupuncture Marketing School56 | Design Your Acupuncture Practice on Your Own Terms with Jason SteinWelcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. Jason's goal is to help fellow acupuncturists grow their practices while th...2023-04-2536 minAcupuncture Marketing School55 | Is a Virtual Receptionist a Good Fit for Your Practice? Interview with Jenn CollinsThis week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists. *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!*If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or r...2023-04-1328 minAcupuncture Marketing School54 | Use Your Unique Strengths to Grow Your Acupuncture Practice with Clara CohenWelcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back. She brings so much energy and en...2023-03-281h 00Qiological Shop Talk006 The Power of Understanding Your Target Market • Michelle GrasekIn today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing.Target market often gets a bad reputation for being a theoretical exercise without practical application. But in reality, it offers powerful insights that can make your marketing much more compelling.She also addresses frequently asked questions that she gets from marketing students and clients, including, “What if I do this wrong?” and “What if I scare away patients by niching down and getting too specific with my marketing message?Her go...2023-03-2114 min