Michelle Grasek - Podcast Details

Shows

Acupuncture Marketing School104 | Passive Income for Wellness Practitioners with Allie JoyToday I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about: How burnout led Allie to make space for creative projects Allie's Burnout Book Club for Wellness ProfessionalsHow she turned her passion for creating into an income stream Ideas for designs you can...2025-06-1033 min

Holistic Marketing Simplified121: Marketing for Acupuncturists: Proven Patient-Attraction Strategies with Michelle GrasekReady for a crash course in marketing strategy? In today’s episode, I’m talking with acupuncturist Michelle Grasek about her top marketing tips. Michelle is the creator behind the Acupuncture Marketing School and podcast, and she is diving into her strategies for overcoming marketing fears, getting new patients quickly, and so much more. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:Acupuncture Marketing School - Get $200 off with code HOLISTICHUB: michellegrasek.com/acupuncture-marketing-schoolAcupuncture Marketing School Podcast: michellegrasek.com/blogMichelle Grasek Websi...2025-06-0358 min

Acupuncture Marketing School103 | Maximize Clinic Success: Use What You Already Have with Ildi ArletteToday, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.In today’s episode, we discuss:That you have more resources at your disposal than you realizePractical ways to leverage what’s already working in your businessSimple strategies like add-on services to increase revenue without extra workThe myth of the “missing piece” in business—and how to stop ch...2025-05-2736 min

Acupuncture Marketing School101 | How to Get More Acupuncture Patient Reviews (and What to Do About the Bad Ones) with Ajay PrasadToday I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do...2025-04-2537 min

Acupuncture Marketing School100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. In this episode, we talk about: Nell’s evolution from private practice to business school and beyondHow...2025-04-1050 min

Acupuncture Marketing School97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way MarketingWelcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensu...2025-03-0452 min

Acupuncture Marketing School96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro AcademyWelcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.In this episode, we talk about: Why success requires business skills, not just clinical expertiseWhy standard office procedures (SOPSs) are key to successHow to make marketing and social media work for youThree tips for gettin...2025-02-2053 min

Acupuncture Marketing School95 | The Soul and Science of Money with Shaneh WoodsIn today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for the numbers with an awareness of your personal needs and goalsWhy prioritizing yourself first as a business owner l...2025-02-1442 min

Acupuncture Marketing School94 | Find the Acupuncture Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic AcuWelcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.In this episode, we talk about:Why acupuncturists are the perfect practitioners to help with pelvic floor con...2025-02-0434 min

Acupuncture Marketing School93 | Acupuncture Practice Growth, Patient Retention, and Purpose with Gen DrummondIn this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she’s known for her deep-dive approach to helping clinics align their business strategies with their core values, so the...2025-01-2835 min

Acupuncture Marketing School88 | Last-Minute Holiday Marketing Ideas for Your Acupuncture Practice with Ildi ArletteToday I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. Today she shares her advice for bringing more revenue into your ac...2024-11-2452 min

Acupuncture Marketing School84 | Scaling a Hybrid Community Acupuncture Clinic to $500k with Michelle HamiltonThis week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, Oct. 9thTime: 9:00 am Pacific / 12:00 pm Eastern TimeFree Registration: Click here to sign up.Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.In this episode, we talk about:M...2024-10-0135 min

Acupuncture Marketing School79 | Why I Switched to Jane: Top Tips for Switching Acupuncture EHRsWelcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I...2024-07-0928 min

AcuPro - The Wonders of Acupuncture & Chinese Medicine19: Acupuncture Marketing School in Session with Michelle GrasekIs 'marketing' a trigger word for you? It is often quickly noted and brushed over as you come to the end of the acupuncture program. Then, you enter the world as a practitioner, with only a few clues on how to find your patients and grow that dream practice. I'm thrilled to bring you a mover and a shaker: Michelle Grasek. She is an acupuncturist marketing virtuoso with over a decade of experience. This episode will dilute any fears you have about marketing. It will ease your frustrations and 2024-05-1538 min

Acupuncture Marketing School74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey GrossmanToday I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey is an acupuncturist who first started acupuncture creating content for his clinic 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. In this episode, we also talk about:2024-04-2349 min

Wellness RenegadesEpisode 21: Acupuncture, SEO, and Post Covid with Michelle Grasek, L.Ac.Welcome back to another transformational episode of Wellness Renegades! I'm your host Jason Stein, and today, we are honored to have Michelle Grasek join us to navigate the tumultuous waters of the wellness industry post-COVID. Michelle, a veteran in the field, will shed light on the intricacies of marketing in our new digital era, especially for wellness entrepreneurs. Together, we'll dive deep into the shift towards online marketing and the importance of understanding the essentials of SEO before pouring resources into digital strategies. Michelle brings her personal experience to the table, including the art of negotiation with...2024-04-0938 min

The Acupuncturists Biz HubEpisode 22: Meet the 2024 Conference Speakers: Michelle GrasekWelcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from world renowned Acupuncturist: Michelle Grasek of Acupuncture Marketing School About Michelle: Michelle Grasek, MS, L.Ac., is a practicing acupuncturist from up state New York, who’s also a world renowned marketing coach, and host of the Acupuncture Marketing School podcast. Her work has been featured on dozens of interviews, summits, and po...2024-04-0243 min

Acupuncture Marketing School71 | Get Creative: More Acupuncture Revenue for Less Effort with Jason SteinToday I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.In this episode, Jason and I talk about: Generating more revenue at your acupuncture clinic, but NOT adding to your...2024-03-1948 min

Acupuncture Marketing School70 | Improve Your Local SEO to Get More Acupuncture Patients with Lex LancasterThis week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. We talk in detail about search engine optimization for acupuncturists and other local wellness businesses. I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!In this episode, we discuss: How to decide on keywords for your acupuncture websiteDo local businesses need a blog for great SEO?What is a "que...2024-02-2746 min

Acupuncture Marketing School69 | $200K in Her First Year in Acupuncture Practice with Gudrun SnyderToday I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.She initially opened her doors in 2020 and made over $200,000 in her first year of acupuncture practice. Yes, in a pandemic. She's been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.In this episode, we talk about: Gudrun’s journey of opening and expanding her acupuncture practice in ChicagoHow a membership model has helped build...2024-02-1632 min

Acupuncture Marketing School68 | Passive Income Streams for Wellness Practitioners with Kayla DasWelcome back! This week I’m interviewing therapist and business coach, Kayla Das.Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.In this episode, we talk about:Earned income vs. pass...2024-01-3035 min

Acupuncture Marketing School67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne FrancisThis week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when yo...2024-01-1641 min

Acupuncture Marketing School66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah SwanbergThis week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. In this episode, we talk about: Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media appearances can enhance your authority and credibilityRepurposing content and using platforms like Help a Reporter Out (HARO) toStaying adaptable to the ups...2023-12-0844 min

Acupuncture Marketing School65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle AngelaThis week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!In this episode we talk about:How it’s never the wrong choice to take care of yourselfW...2023-11-2236 min

Acupuncture Marketing School64 | Clarify Your Marketing By Defining Your Lighthouse with East PhillipsToday I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.I hope...2023-10-3059 min

The Acupuncturists Biz HubEpisode 18: Guest Interview - Michelle GrasekAbout Michelle GrasekMichelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s had the pleasure of teaching marketing to over 4,000 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week...2023-09-1959 min

Acupuncture Marketing School63 | Marketing Ethics, Informed Consent, and Google Ads with Liane WoodToday I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more. Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her...2023-09-1941 min

Acupuncture Marketing School62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla PeoplesThis week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.As you’ll hear in the interview, I discovered Tori and Marla by...2023-08-0237 min

Acupuncture Marketing School61 | Community Acupuncture School with Michelle HamiltonThis week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made. We also talk about:How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a weekHow seeing multiple patients per hour in community style practice actu...2023-07-1936 min

Acupuncture Marketing School60 | Give Your Practice a TCM Treatment with Business Coach Julie Bear Don't WalkThis week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.In this episode...2023-07-0531 min

Acupuncture Marketing School59 | What if You Could Go On Vacation and Still Get Paid? With Joanna SapirThis week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability. It's much more than creating a package or a membership. Joanna walks me through her process and we have a great...2023-06-2052 min

Acupuncture Marketing School58 | YouTube Marketing, Imposter Syndrome, and Japanese Acupuncture with Maya SuzukiThis week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University. Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S.Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion. In this episode, we have a lot of fun talking about a wide range of topics, including:What's it l...2023-06-061h 00

Acupuncture Marketing School57 | 3 New Perspectives on MarketingThis week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients. If you have trouble putting yourself or your business out there with marketing, then this episode is for you. I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for...2023-05-0914 min

Qiological Shop Talk012 New Perspectives in Marketing • Michelle GrasekIn today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares three new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.If you feel resistant to putting yourself or your business out there with marketing or can’t seem to truly be consistent with your marketing, then this Shop Talk is for you.Michelle’s reason for sharing these ideas with you is to help you remember that marketing is simply a neutral tool that we can...2023-05-0110 min

Acupuncture Marketing School56 | Design Your Acupuncture Practice on Your Own Terms with Jason SteinWelcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. Jason's goal is to help fellow acupuncturists grow their practices while th...2023-04-2536 min

Acupuncture Marketing School55 | Is a Virtual Receptionist a Good Fit for Your Practice? Interview with Jenn CollinsThis week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists. *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!*If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or r...2023-04-1328 min

Acupuncture Marketing School54 | Use Your Unique Strengths to Grow Your Acupuncture Practice with Clara CohenWelcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back. She brings so much energy and en...2023-03-281h 00

Qiological Shop Talk006 The Power of Understanding Your Target Market • Michelle GrasekIn today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing.Target market often gets a bad reputation for being a theoretical exercise without practical application. But in reality, it offers powerful insights that can make your marketing much more compelling.She also addresses frequently asked questions that she gets from marketing students and clients, including, “What if I do this wrong?” and “What if I scare away patients by niching down and getting too specific with my marketing message?Her go...2023-03-2114 min

Business Clarity#20: Interview: Michelle Grasek, Practicing Acupuncturist and Marketing StrategistI've been connected with Michelle for years when I was still running Kocoon Spa remotely from Istanbul. I've always nurtured an admiration for her as she combines a unique combination of skills-set: Michelle is the owner and acupuncturist specialized in cosmetic acupuncture in NY- with 5-star ratings on Google. She's also a practice management and marketing educator at Acupuncture Marketing School, which she founded. I’m honored to interview her to explore how to get more clients to find you, increase income, and demystify social media marketing. Michelle shares some great tips on outsourcing social me...2023-03-1730 min

Acupuncture Marketing School53 | Building a Legacy-Leaving Business with Maika EndoWelcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.She’s the host of the Business Clarity Podcast and the author of Focus & Flow.Her...2023-03-1431 min

Wellness RenegadesEpisode 11: Acupuncture, Marketing, and COVID with Michelle Grasek, L.Ac.In this episode, we chat with Michelle Grasek, an acupuncturist who also specializes in marketing. Michelle shares with us her journey to becoming an acupuncturist and how her grandmother’s experience with acupuncture sparked her interest in the field. Michelle also talks about Her love for marketing and how she started her blog on Acupuncture Marketing. The biggest struggles acupuncturists and healers face in marketing their practice. How the COVID pandemic impacted Michelle’s practice and how she shifted focus. The importance of thinking outside the box and finding one’s passio...2023-03-0733 min

Qiological Shop Talk002 Mastering Effective Email Marketing • Michelle GrasekIn today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares actionable tips to help you get better results from your email marketing. She also addresses frequently asked questions that she often gets from marketing students and clients, including, "What if I'm annoying people by sending email?" "What the heck am I supposed to write about?" and "Who has time to write a consistent email newsletter?" Her goal is to help you send simple emails that get more patients on your schedule. She's also offering a discount code for Qiological listeners for her Year of...2023-02-2116 min

Acupuncture Marketing School52 | How to Use Reels for More Patients with Lindsey ThompsonWelcome back!Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice.I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years.She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integrate TCM dietary therapy into their lives.🎉 And today I’m releasing a brand-new PDA course, taught by Lindsey, called Introduction to Reels for Acupuncturists.What I really li...2023-02-1637 min

Acupuncture Marketing School51 | The Business of Practice with Mandy GratzerThis week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia.This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy!Mandy helps new acupuncturists in particular get set up to run and market their practices with confidence. In this episode, we talk about:Letting your personality and...2023-02-1350 min

Acupuncture Marketing School50 | Consistency and Authenticity on Instagram with Godfrey FayneToday I’m talking with acupuncturist Godfrey Fayne all about Instagram.Godfrey recently graduated from the Pacific College of Health Sciences in California with his doctorate (congrats!) and in the last year of school, he decided to really lean into content creation for his Instagram account (@gtheapprentice), which is how I discovered his account.He shares fun and helpful Reels about Chinese medicine that resonate with patients and practitioners alike.Godfrey really shines in his ability to create video content consistently and to show up as himself in his videos, and I’m exci...2023-01-2426 min

Acupuncture Marketing School49 | Clarity, Confidence and Advocacy in Your Acupuncture Career with Nell SmircinaWelcome back! Today I'm speaking with Nell Smircina, DAOM, an acupuncturist and advocate whose goal is to transform our industry. Dr. Nell is an advocate, practitioner and consultant. She's built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She's currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system.She's a columnist for Acupuncture Today, the Vice Chair of Public Policy for the American Society of Acupuncturists, and the Director of Development for the American Acupuncture Council....2023-01-1240 min

Acupuncture Marketing School48 | How to Get More Acupuncture Patient Referrals from MDs with Elie ColeHappy Holidays! Today I'm talking with Ellie Cole, an acupuncturist in Oregon, about how to get more patient referrals from not just MDs, but all by biomedical professionals. This is the third time I’ve interviewed Elie, and I'm always so grateful for how generous she is with her advice and suggestions on this topic.We really dig in deep in this episode and talk about:How to get in front of more MDsWhat kind of questions are they're likely to ask once you have the opportunity to speak with themHow to answer those que...2022-12-2034 min

Acupuncture Marketing School47 | Last-Minute Holiday Email Newsletter IdeasIt's not too late to start marketing your practice for the holiday season. There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters. Today I'm sharing the emails I'll be sending to my email subscribers for the month of December. I'll be sending one email per week for four weeks, between US Thanksgiving and the final week of December. I hope this inspires you to send your own em...2022-12-0619 min

Qiological Podcast281 Fun with Marketing • Michelle GrasekPractitioners today navigate a dynamic and ever-evolving world of marketing and communications. There are so many ideas about practice building and how to use technology when it comes to attracting the attention of potential patients, and inviting them through our clinical door, and then retaining them as patients. How to get your message across in an effective way to the people who are looking for someone like you can be a challenge in the chaotic noisy world of the Internet. You have to know who it is you want to serve, and then speak to them in a...2022-12-061h 22

Acupuncture Marketing School46 | Building a Business That Supports Your Life with Kali Edwards of June Mango DesignWelcome back! Today I'm excited to interview website designer and marketing expert Kali Edwards. Kali is the founder of June Mango Design, a creative studio that works with healers and holistic brands. Her own experience with acupuncture led her to work with wellness entrepreneurs. I think you'll like her because she has a lot of perspectives that resonate with East Asian medicine, including the power of rest, flowing with the seasons in your business and your life, and more.She also offers a pretty unique service in which she builds and...2022-11-1535 min

Acupuncture Marketing School45 | Why I Teach Marketing and - That Patient Who Didn't Want to Pay MeWelcome back! I've been on a bit of a hiatus, as you know, but interviews with fellow acupuncturists and marketing experts are on their way in November! Stay tuned.This week I'm sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more. I say it all the time - I love marketing, and I love teaching it to fellow acupuncturists. BUT I don't often talk about the background behind it. I'm also sharing a story about one patient who didn't w...2022-10-2618 min

Acupuncture Marketing SchoolPodcast Update, Free PDA Credits, Free Live Webinar with Me and More!Listen in for a short and sweet update on why the podcast has been quiet lately, AND get yourself some free PDA credits!SHOW NOTES: Sign up for the Free PDA Class with Dr. Steiner (3 NCCAOM PDAs)Free Email Marketing Webinar at the Successful Practice Summit on Sept. 10th (Sign up for reminders)Who inspires you in our industry or in the marketing industry? Let me know. Email me their name and I'll add them to my list of potential podcast guests! My email is michelle@michellegrasek.com Support the show 2022-08-1804 min

Acupuncture Marketing School44 | Inject Creativity into Your MarketingThis episode is an invitation to embrace creativity in your marketing. Why? I hope this perspective helps you:- Enjoy your marketing more- Feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over withHow do you put this into practice, the idea of injecting creativity and new ideas into your marketing? I've got practical tips and ideas for you, as well as some homework this week! Let's dive in. Show Notes:- Qi...2022-07-1911 min

Acupuncture Marketing School43 | 13 Summer Marketing Ideas for Your Acupuncture PracticeIt's not too late to launch a summer marketing campaign!I know everyone's busy this time of year, so I recommend picking one or two of these ideas and running with them. Some of these ideas are quick and very simple, others are more involved, so take what works for you, what inspires you, and what you have time for. And a quick note before we get started: The Acupuncture Social Media Templates are on sale this week for $30 off! Tired of scouring the internet looking for acupuncture images, or...2022-07-0721 min

Acupuncture Marketing School42 | New Ways of Thinking About MarketingToday I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it. I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration! SHOW NOTES:The Yin and Yang of Marketing Your Practice with Clara of Ac...2022-06-2120 min

Acupuncture Marketing School41 | Six New Networking Tips for Fellow IntrovertsToday we’re talking about a few of my best networking tips for introverts, or really anybody who doesn't love networking events.As an introvert myself, networking meetings are probably my least favorite kind of marketing, but I make myself go because I really do think they’re effective, and we’ll talk about why in just a moment.By and large I think that most acupuncturists - not all but most - consider themselves introverts. Originally I came up with these tips to put into practice for myself. Because I know tha...2022-06-0720 min

Acupuncture Marketing School40 | Why Taking Another Acupuncture Skills Class Won't Help Grow Your BusinessApologies for audio quality on this one, my friend! Today we’re talking about:1) A relatively unpopular opinion that I hold about why you don’t need another acupuncture technique class. Ooh, controversy. I have a good reason, I promise. We'll dig into my thought process behind that and what it has to do with marketing.2) I'll share our scholarship winners, wohoo!3) And I'll touch base on the results we’ve had so far from the postcard marketing campaign I talked about two weeks ago.PLUS - Acupuncture Marketing School...2022-05-2118 min

Acupuncture Marketing School39 | Now Accepting Scholarship Applications for Acupuncture Marketing School!The doors are open for scholarship applications for Acupuncture Marketing School!We’re accepting applications for four days only, today Monday, May 9 through Thursday, May 12th, at 11:59 pm Central Time.In this bonus episode, we cover:How to submit your application for Acupuncture Marketing SchoolFrequently asked questionsWhy I created Acupuncture Marketing School to begin with - a story that involves a patient not wanting to pay meIf you prefer to read instead of listen, you can get the scholarship application instructions right here.Every year I offer two fu...2022-05-0913 min

Acupuncture Marketing School38 | The Marketing Experiment I'm Trying at My Acupuncture Practice This MonthThis week I’m excited to share a new marketing experiment that I’m trying in my acupuncture practice. If you're a regular podcast listener, you know I always encourage you to think about your marketing as an experiment. And I love to think of my own marketing efforts this way.With any experiment, there's an understanding that it might not work out the way we want. It's just a fact of life.Maybe it will work really well, maybe it won't. But we'll learn something in the process.This...2022-05-0321 min

Acupuncture Marketing School37 | Managing It All as a Small Business OwnerToday we’re talking about the elusive concept of doing it all: in your business, your life, and doing it all well. I’ll be sharing four tips that help me manage my workload, not feel crushed by my to do list, and find some balance between work and personal life. Before we dive in, a quick PSA:🎉 Save 30% on Marketing Ethics for Acupuncturists! This online class is on sale for 48 hours only. The sale ends Tuesday, April 19th, at midnight. 2022-04-1829 min

Acupuncture Marketing School36 | My Marketing Budget for My Acupuncture Practice in 2021This week we’re talking all about marketing budgets for your acupuncture practice. A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing. After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?” And my really quick answer to that student was that I try not to spend too much money on marketing in terms of advertising. I really prefer organic marketing and the long-term marketing approaches that tend to be free b...2022-04-0524 min

Acupuncture Marketing School35 | Springtime Marketing Ideas for Your Acupuncture PracticeIt's not too late for spring-themed marketing at your acupuncture practice!Today I'm sharing eight spring marketing ideas to help you get visible in your community and get more patients on your schedule.Of course, this time of year I encourage you to incorporate themes like revitalization, the opportunity for a reset or a fresh start, spring cleaning, and even tax season (!) into your marketing.I hope you put one of these light, cheerful marketing ideas into action at your office.Enjoy! SHOW NOTES:- Acupuncturist L...2022-03-2227 min

Acupuncture Marketing School34 | Four Categories of Facebook Ads for AcupuncturistsEver wanted to try Facebook ads for your acupuncture practice but had no idea where to start? This week we’re covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.We'll be talking about:Four categories of Facebook ads that I usually identify for acupuncturistsHow knowing your marketing goal helps you decide which category of ad to create The difference between creating a Facebook ad from scratch and hitting the “Boost Post” buttonWhy my Facebook ads coach always used to say...2022-03-0129 min

Acupuncture Marketing School33 | Three Tips to Make Your Email Marketing More EffectiveLast week, my Year of Email Marketing Templates for Acupuncturists was on sale and as a result, I got LOTS of questions. Not just about the sale but about email marketing in general. So today I want to talk about a few things that hold us back from email marketing, and all of the reasons why we really should lean into email marketing as acupuncturists, as small business owners in general. I always recommend sending two emails a month.I know the idea of two emails a month can be a lit...2022-02-1523 min

Acupuncture Marketing School32 | Is It Time to Raise Your Rates in 2022?How do you know whether you should raise your rates at your acupuncture practice? Today I'm answering a listener question: "I raised my rates by $10 recently. I now charge $100 per treatment. How do I know I made the right choice?"This episode covers four things to consider to help you make this decision.Honestly, if you're already asking yourself this question, it's probably time to raise your rates!And if you're worried about potentially losing people when you raise your rates, don't worry, we talk about that, too. It probably won't...2022-01-3120 min

Acupuncture Marketing School31 | Setting Priorities in Your BusinessToday we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business. I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough. Of course this time of year, goal-setting and priority-setting is top of mind for a lot of people, so we’re going to dig in deep to discuss the importance of defining a single priority for your busines...2022-01-1824 min

Acupuncture Marketing School30 | Best of 2021: How to Get More Local Followers on Your Instagram AccountHey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.Do you ever feel like your only followers on Instagram are your mom, your friends from acupuncture school, or people from the other side of the country?In other words, people who are unlikely to become paying patients?If this is y...2022-01-1124 min

Acupuncture Marketing School29 | Best of 2021: How to Get More Google Reviews for Your Acupuncture PracticeHey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.Ever wonder how the acupuncturist down the street has so many Google reviews?Getting more Google reviews for your acupuncture practice is actually very simple, and I’m begging you to add this easy routine to your regular marketing calendar.There...2022-01-0417 min

Acupuncture Marketing School28 | Best of 2021: The July Marketing Campaign that Made August My Highest Revenue Month at My Acupuncture PracticeHey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.This July, I launched a marketing campaign for eight days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third.I don’t know about you, but August is usually the slowest month at my cli...2021-12-2841 min

Acupuncture Marketing School27 | Best of 2021: Hiring A Virtual Assistant for Your Acupuncture OfficeHey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.Today I'm answering all your questions about virtual assistants:How do you find one?What can they do for you?How much do you pay them?Can they write content for you?How much autonomy can you give them?And more!Show...2021-12-2121 min