Shows
Double Shot of BrandingHow to Spot Client Red Flags as a DesignerKadyn and Michelle discuss red flags that they've seen when potential clients reach out to them to work together. We've all been in that mindset of working with everyone and anyone who will pay you, but what can you look out for to ensure that they'll be a good client to work with? They discuss this and what to do when boundaries are being crossed after you've already agreed to work with them and are in the middle of the project.If you're enjoying our podcast, be sure to follow us on Instagram @doubleshotofbranding...
2021-11-2446 minDouble Shot of BrandingThe Ultimate Website Audit ChecklistIn this episode, we chat about why you should do a website audit and go over some specific steps on how to do that! From the technical things, like checking broken links and optimizing your SEO, to the visual aspects of your site, like updating photos and content, we've compiled the ultimate website audit checklist to help keep your site functional and effective.Need help with your website audit? Contact Michelle for Showit sites and Kadyn for Wordpress sites.Follow along with us @doubleshotofbranding
2021-11-1019 minDouble Shot of BrandingIntensive Days - What Are They & Why Is Everyone Talking About Them?A popular industry term lately in the solopreneur space has been Intensive Days. Michelle offers a Design Intensive Day to her clients where she produces a new branding suite in a day. So today, Michelle will be chatting through why Intensive Days are popular in the solopreneur space and how she structures and promotes her Design Intensive Day. If you're a business owner looking to offer an Intensive Day to your clients, a Designer interested in Michelle's process or someone looking to work with a designer in their Design Intensive Day, this episode is for you.
2021-11-0323 minDouble Shot of BrandingHow to Prioritize Your Mental and Physical Health When Running a BusinessMichelle's here today to chat about how to prioritize your mental and physical health while running a business. She talks through the struggles that she's had this year with her own mental health and the steps that she's taken to get back on track and feel motivated again.If you're enjoying our podcast, please give us a review if you're on Apple Podcasts. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding
2021-10-2014 minDouble Shot of BrandingSecrets to Writing Your Own Website Copy with Lauren OsseltonWhat comes first, design or copy? What page is the easiest to start out with? How do you get into the mindset to write your website copy? Copywriter expert Lauren Osselton shares all her copywriting secrets with us on today's episode. She explains how to create authentic copy that converts and her top tips for DIY'ing your website copy. You can find her on Instagram @laurenosselton_creative and laurenosselton.com
2021-10-1331 minDouble Shot of BrandingHow to Manage Your Time and Energy as a Mompreneur with Marta LuvianThis week we have special guest, Marta Luvian on to talk all about mompreneur life. Marta is a mom to two kids and owns her own business with her husband. Together they are building a sustainable business for their family. In this episode we'll chat about tips that Marta has for staying on top of work while still making time for her children. Tune in if you're a soon to be mom or a mom who needs some tips on how to run your business and manage your time. Marta is the owner of A...
2021-10-0623 minDouble Shot of BrandingSimplify Your Social Media Strategy (and still get results!) with Cassie WiddersRunning social media for your business can feel like a full-time job and the constant pressure to post and "show up" can quickly become overwhelming. But it doesn't have to be so stressful! Michelle and Kadyn chat with Cassie Widders, a social media strategist based in the UK, about how to create a sustainable social media strategy that doesn't leave you chained to your phone. She gives us tips on ways to simplify your social media strategy while still getting results and how to create content that feels more authentic. You can find Cassie Widders on Instagram:@c...
2021-09-2229 minDouble Shot of BrandingMaking a Career Change and Following Your Dream with Courtney MarieWe have a special guest today - Courtney is a full-time entrepreneur and designer. She went from being a personal trainer and nutritionist to building a full-time web design business in less than 90 days. She now is the CEO of Courtney Marie & Co., a design agency helping coaches and course creators stand out online to attract their ideal clients through branding and Kajabi websites. On this episode, we chat about how she made the pivot from personal trainer to web designer and we discuss advice that we have for those looking to make a career change.Courtney's...
2021-09-1524 minDouble Shot of Branding5 Ways A Designer Can Take Your Business to the Next LevelOn the fence about whether or not investing in a brand & website designer is worth the investment? We obviously think so. But we have 5 proven ways that making that investment will help grow your business. Tune in and take some notes.Follow us on instagram: @doubleshotofbranding
2021-09-0817 min
Double Shot of BrandingHow to Manage a Client Project From Start to FinishKadyn and Michelle discuss how to manage a project with a client from start to finish as designers. From onboarding to offboarding, the process can include much more than designing. There's consult calls, invoices, organization systems, project management systems and more. Tune in now to listen how you can perfect your client journey. Hit that subscribe button if you want some weekly tips and tricks.Follow us on Instagram: @doubleshotofbranding
2021-08-2526 minDouble Shot of BrandingHow to Optimize Your Site With SEO with Julia ReneeKadyn and Michelle have a special guest expert on today to talk about SEO. We discussed what SEO is, how to optimize your site, when to hire an expert and much more!Julia is an SEO and Pinterest Consultant for creative small businesses at Julia Renee Consulting and recently became the first SEO professor at Drexel University. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. You can follow Julia Renee over at @juliareneeconsulting
2021-08-1821 minDouble Shot of BrandingThe Best Website Platform to Use for Your BusinessKadyn and Michelle discuss the differences between the most popular website platforms - Wordpress, Showit, Squarespace, Shopify and Wix. Tune in to hear which businesses they suggest use each different type of platform.Be sure to subscribe for weekly episodes and follow us on Instagram for updates:@doubleshotofbranding
2021-08-1131 minDouble Shot of BrandingMistakes to Avoid When Running Your BusinessIn this episode, Kadyn and Michelle review previous business mistakes that they've made in their business. Every business owner has to go through the ups and downs of owning a business but hopefully we can help you avoid some mistakes we've made along the way.Be sure to subscribe for weekly episodes and follow us on Instagram for updates:@doubleshotofbranding
2021-08-0431 minDouble Shot of BrandingHow to Nail Down Your Ideal ClientEver heard other business owners talk about how important it is to create an ideal client for your business? Kadyn and Michelle discuss what an ideal client is, how to create one and where to find them.Be sure to subscribe for weekly episodes and follow us on Instagram for updates:@doubleshotofbranding
2021-07-2819 minDouble Shot of BrandingThe Secret to Overcoming Imposter SyndromeMichelle and Kadyn discuss what imposter syndrome is and how they've struggled with the little green monster (jealousy) in their businesses. Find out how they've helped their clients deal with comparison and copying. Plus some tricks they've learned along the way to overcome imposter syndrome.Be sure to follow us on Instagram:@doubleshotofbranding
2021-07-1414 minDouble Shot of BrandingHow to Find the Right Designer for YouKadyn and Michelle discuss what to look for in a designer when you're finally ready to hire one for your business. It's more than just liking their work and what they produce. There's communication styles, pricing, expertise level and more.Be sure to follow us on Instagram: @doubleshotofbranding
2021-07-0719 minDouble Shot of BrandingBrand Your Business on a BudgetKadyn and Michelle discuss what you can you do to get your business off the ground and running when you don't have the finances to hire a designer yet. These actionable steps are easy and cost effective. Don't let branding hold you back from starting your business.Follow us on Instagram: @doubleshotofbranding
2021-06-3018 minDouble Shot of BrandingExperiencing and Managing BurnoutKadyn and Michelle dive into what it's been like for them to experience burnout in their businesses. They discuss the warning signs, the mental and physical toll that it takes on your body and what they are doing to overcome it. Unfortunately being an entrepreneur doesn't come with a manual so let's all help each other navigate this together. Follow us on Instagram: @doubleshotofbranding
2021-06-2823 min
Double Shot of BrandingIntro & 10 Website Design Mistakes Businesses MakeKadyn and Michelle introduce themselves and discuss what the podcast will be about. They also dive into the top 10 website design mistakes that business owners consistently make when designing their own websites.Follow Kadyn on Instagram @southernnoblecoFollow Michelle on Instagram @michellemariestudio
2021-06-2532 min