Shows
Small Business Marketing Sweet SpotBreaking Through the Noise (Bonus EP2)In this bonus episode, my special guest, Michelle Tresemer of , and I, get into the art of niching down in photography. Eavesdrop as we explore the benefits of narrowing your focus to specific photography services and ideal clients. From event photography to pet portraits, learn how clarity and specificity can enhance both your work and marketing efforts. Tune in for practical tips on finding your niche, attracting ideal clients, and infusing passion into your photography business.While this episode focuses on the photography business, its message can be applied to any industry. Enjoy th...
2024-02-2126 min
Complicated KidsThriving with ADHD with Michelle Tresemer Ep 21 Michelle Tresemer is a successful professional with 2 thriving businesses. She, her husband and two of their children all have ADHD. Join us as we talk about the life hacks that help Michelle and her family stay organized as well as the mindset shifts that happened as a result of her diagnosis. We also chat about fighting the diagnosis and what it looks like to surrender and know your weaknesses in order to address them in a way that works for you. Get in touch with Michelle at www.pupshoot.com.
2023-07-2535 min
Tiny Marketing: Marketing and Sales Systems for Independent Consultants36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2]Send us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.Listen to part one here.Join our live webinar: 5 Website Mistakes Killing Your Content MarketingSEO agencies.Search engine optimization is important, but hiring an agency can...
2023-04-1630 minTiny Marketing: Marketing and Sales Systems for Independent Consultants35. Maximizing Efficiency: Which Marketing Activities to Let Go When Resources are Limited with Michelle TresemerSend us a textAre you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.Spoiler alert: We don’t always agree :)Ema...
2023-04-0226 min
Knox United Church. Lanigan, Saskatchewan. The heart of the prairies.Sept 11 2022 Knox UC Sermon-The Church Is UsSermon delivered by Frances Kitson outdoors at Knox United Church, Lanigan before our church picnic and via Zoom on Sept 11, 2022.
Photo by Michelle Tresemer.
2022-09-1312 minTiny Marketing: Marketing and Sales Systems for Independent Consultants4. Quarterly Digital Planning with Michelle TresemerSend us a textIn this episode of the Tiny Marketing Podcast, you will learn how to use quarterly marketing planning for your business.Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn: - How to create digital marketing strategies on a quarterly basis- How to be agile with your marketing- How to simplify your planningEPISODE HIGHLIGHTS03:45 Quarterly planning is a great way to stay focused.07:45 The question is, for our target m...
2021-12-0540 min
Marketing Spark (The B2B SaaS Marketing Podcast)How Marketing Success is Ruined by a Rotten FoundationWhen marketing fails to perform, a frenzy of fixes happens.
It’s about tactical optimization and doing things differently.
But often marketers are addressing symptoms, not root problems.
Sometimes, bad marketing is caused by a rotten foundation.
Marketing execution stumbles when it’s not underpinned properly.
Michelle Tresemer describes this problem as “compounding defects”, a term that she borrowed from the construction industry.
Compounding defects happen when there is no strategic vision or purpose.
This leads to marketing that isn’t focused, structured, or aligned.
Mich...
2021-09-3026 min
Market Inside OutNiche MindsetIf narrowing down your target market in order to increase revenues, price, status, and clients sounds counterintuitive, Episode 9 of Market Inside Out, “The Niche Mindset” will help you overcome your fears so you can niche the hell out of your target market. Especially if you’re a small business owner, the idea of niching can incite a lot of fears. Fear of commitment. Fear of excluding potential customers. Even that big-F-word fear—failure! Before you take that deep niche dive, tune in to Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer, who will allay your anxieties with this been...
2020-10-1215 minMarket Inside OutYour Ghost AudienceWelcome to “Ghost Audience,” Episode 8 of theMarket Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they tackle ghost audiences. If you’re an entrepreneur or solopreneur who despairs because your last three content posts received only a few likes or shares, it’s time to relax and trust the spirits. Suzanne, Emma, and Michelle are here to reassure you that there’s a ghost audience out there that you can’t see in metrics, and it haunts your website and social posts. But fear not! It’s a friendly crowd—think Casper not Zuul th...
2020-10-0914 minMarket Inside OutVortex vs. VacuumWhat energy do your social posts give off? Cold oatmeal? Junk mail? The ‘meh’ of an empty toilet paper roll? If your social posts are uninspired, Suzanne Longstreet, mindset and success coach, Emma O’Brien, brand strategist and messaging expert, and Michelle Tresemer, whole systems digital marketing coach, strategist, and consultant, get to the root of the problem. The mavens of marketing talk about expected outcomes when you write social media from a mindset devoid of enthusiasm. And they’ve got advice on how to reach out to your target audience from a swirl of energy and enthusias...
2020-06-2021 minMarket Inside OutFine-Tuning Your Ideal Customer and Filtering AdviceAre you trying to fine-tune your target audience or your ideal customer avatar? Do you feel overwhelmed by all the disparate marketing information out there? If so, this episode of the Market Inside Out Podcast is the tonic you need. In it, the mavens of marketing, Suzanne Longstreet, mindset and success coach, Emma O’Brien, brand strategist and messaging expert, and Michelle Tresemer, whole systems digital marketing coach, strategist, consultant, and trainer, respond to two questions posed by one of the podcast’s viewers. “What specific questions should we ask ourselves to fine-tune who our audience is?”“How does one na...
2020-06-1911 minMarket Inside OutWhat is Marketing, Really?Join the mavens of marketing as they take a holistic dive into all things that help you market your service or product. If you’re an entrepreneur or solopreneur feeling left behind because you’re not a TikTok or Instagram sensation, Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer will help you recognize that many of your best business practices are really marketing. Tune in for common-sense expertise on mindset, brand messaging, and digital strategy and tactics as the three discuss what marketing is not, how product, price, and place are your foundations for promotion, and the ‘clean yo...
2020-06-0323 minMarket Inside OutDecide, Focus, Commit, ActionOn Market Inside Out Podcast, Episode 4, “Messaging and Change,” Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer discuss messaging, change, and action. You’ll learn why you must keep your messaging flexible and why your messaging must change as you grow your business. You need new messaging when you:· launch new products and services· expand your target market· need to cope with a world changing around you. The three cover how long to let new messaging run and how often you should revisit what appears to be working. But the bottom line about messaging is...
2020-05-2904 minMarket Inside OutNames, Fear and VisibilityWelcome to “Names, Fear, and Visibility,” Episode 3 of the Market Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they unpack the angst that can arise from naming your business to being visible on social media. The trio talks about their journeys, which too often included listening to bad advice, asking for feedback when wanting validation, and ‘grandma’s cat syndrome.’ With honesty, humor, and empathy, they tackle common entrepreneur fears. If you fear visibility, pressing post, or not having anything original to say, this episode is for you!
2020-05-2914 minMarket Inside OutIt's Not About You, It's Not About Your BlogWelcome back to the Market Inside Out Podcast with Suzanne Longstreet, Emma O'Brien and Michelle Tresemer. Today’s episode, “It’s Not About You,” identifies a typical marketing ‘psycle’ described by Emma as a “soul-destroying thing I had to do, that made me feel bad about my business.” Can you relate? We talk about why people get into that ‘psycle,’ using a great April Dunford anecdote, and then discuss how to break that ‘psycle.’ And learn to repeat these words, “it’s not about you!”
2020-05-1706 minMarket Inside OutWelcome to the Market Inside Out PodcastToday’s introductory episode, “Defusing the Marketing Minefield for Entrepreneurs,” introduces Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer. The three lead you through the essentials of marketing--mindset, message, and medium.This introductory episode introduces who we are, our individual expertise, and a bit about our journeys to that expertise. We also talk about our target audience for Market Inside Out Podcasts: entrepreneurs close to their own marketing; solopreneurs; owners of small businesses who deal with all the marketing and business development; those who run marketing but have hit a massive, emotionally draining roadbloc...
2020-05-1715 min