Shows
Kiss My Aesthetic PodcastSetting Up Discovery Calls That ConvertWhat to do when you know your services offer brag-worthy value, but you freeze every time you get a new discovery call sign up? Follow Michelle's discovery call playbook that has helped with convert aligned clients for over 10 years. You'll gain exclusive access to being a fly on the wall during four of Michelle's calls with stop and starts to analyze what's working well and what to look out for. Learn which questions to ask, how to spot client green flags, and to set the groundwork for an amazing client partnership. ------------------------ In today's episode, we cover the following: Discovery...
2025-10-1441 minKiss My Aesthetic PodcastConcierge Branding & Community Building with FRG Real EstateImagine uprooting your life nine times in eleven years and still finding a sense of belonging. Not for Christina Novak. Join Michelle and Christina as they unravel the art of seamless transitions, Milwaukee’s most exclusive concierge experience, and explore how genuine community is crafted, not stumbled upon. Discover why high-touch services are reshaping the way we settle into new cities, and how a tailored introduction can transform an overwhelming move into an extraordinary new chapter. Whether you’re a newcomer or a seasoned local, this is a conversation about redefining what it means to feel truly at home. Ch...
2025-10-0732 minKiss My Aesthetic PodcastSuccession Planning and Branding with Lauren GoldsteinAre you building a business… or just your own very stressful job? Lauren Goldstein (aka the Biz Doctor) joins Michelle to discuss what makes a business “legacy” versus “lifestyle,” and why your self-worth shouldn’t be tied to your revenue report. From setting boundaries that actually stick, to leveling up in the age of AI, this conversation is a crash course for leaders, freelancers, and anyone determined not to reply to Slack messages from bed. Get the real secrets to finding freedom inside and outside of work. Lauren Goldstein is who 7- and 8-figure business owners call when they’re stuck...
2025-09-301h 01Kiss My Aesthetic PodcastWhy In-Person Client Meetings MatterCurious how in-person client visits can transform your entire approach to branding? Discover the unexpected insights, pivotal aha moments, and all your top questions answered as Michelle shares why stepping into your clients’ world leads to truly unforgettable and impactful results. ------------------------ In today's episode, we cover the following: Benefits of meeting your clients in-person Question 1: Why bother going on-site? Question 2: Any aha moments that happened that wouldn't have online? Question 3: How does in-person energy shifts brand tone? Question 4: What's your go-to move when you walk into your client's space? Question 5: Have on-site visits changed our strategy? Question 6: How do yo...
2025-09-2324 minKiss My Aesthetic PodcastStyled to Lead: The Intersection of Aesthetic and AuthorityEver wondered why some leaders just look like they have it all together before they even say a word? Michelle breaks down exactly why visual consistency is your leadership superpower—and how you can use aesthetics to command authority, build instant trust, and make your message impossible to ignore. Discover what it really takes to style your way into becoming the go-to expert everyone remembers and if you stick around, you'll get Michelle's framework for using styled leadership in practice. If you’re ready to turn heads and own your narrative (before you even say a word), this one’s for yo...
2025-09-0939 minKiss My Aesthetic PodcastClient Case Study: The Galavant SocietyEver dreamed of running away to India, Egypt, or Greece without waiting on anyone else's schedule? Meet Alle Pierce of The Gallivant Society, as she and Michelle dish on building a luxury travel brand from the ground up. From accidentally launching a business with a Canva logo to curating transformative, friendship-fueled adventures for women across the globe, you’ll get the inside scoop on what really goes into planning curated group trips. Sprinkle in tales of TV news burnout and launching a website that finally matches the five-star experience, this episode is proof that luxury doesn’t have to be bori...
2025-09-0246 minKiss My Aesthetic PodcastWhy your Rebrand Deserves a Launch PartyReady to do more than just swap your logo and call it a day? Michelle is sharing all the secrets on how to turn your rebrand into the event of the year. Think: curated dinners, themed parties, and branded goodies your clients will actually want to show off. Discover why the real power of a rebrand goes way beyond a pretty Instagram grid, how in-person events ignite real emotional connection (and sales!), two client case studies on how these work, and what it takes to turn your “ta-da!” moment into a brag-worthy experience people can’t stop talking about. If you’re...
2025-08-2622 minKiss My Aesthetic PodcastBusiness Therapy: Consulting Insights with Erica EscalanteEver dreamt of running your own cozy coffee shop but have no idea what actually goes on behind the counter? Erica Escalante has brewed up a life in the cafe world— from Starbucks barista to flipping struggling businesses into must-visit neighborhood spots. Join Michelle and Erica as they dive into what it really takes to lead a happy team, why employee drama is actually YOUR problem, and how to make your cafe a unique experience. If you’re ready for an honest look at the world of small business ownership, this is the conversation you can’t miss. Erica E...
2025-08-1949 minKiss My Aesthetic PodcastBranding File Management Made SimpleEver feel like your branding assets are scattered everywhere and you’re one missing file away from chaos? Let Michelle show you how to keep your digital pantry stocked and your creative kitchen ready for action. Discover the difference between storing assets on Canva vs. Google Drive and get practical tips for organizing your logos, colors, fonts, and more without losing your brand consistency. Whether you’re one of our branding clients or just getting your brand off the ground, this 101 on file handoff, smart storage, and designer-approved digital hygiene is the recipe you need to keep your files organized...
2025-08-1219 minKiss My Aesthetic PodcastBalancing Creativity and Business with Amanda MoulLearn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft skills, building a personal brand, and thriving in a fast-changing industry. They discuss everything from generational shifts in work ethic to how AI is reshaping advertising. If you want to level up both your creativity and your career strategy, this episode is packed with lessons. Amanda helps b...
2025-08-0543 minKiss My Aesthetic PodcastAvoid Creative Burnout with Meg WaglerHow can you find the magic when you unplug? Illustrator and muralist Meg Wagler joins Michelle to talk about cultivating creativity, balancing digital and analog mediums, and finding inspiration in unexpected places. They discuss the power of curiosity, the value of having non-monetized hobbies, and how Meg’s artist residency in Finland reshaped her approach to rest and creativity. From building an “inspiration bin” to exploring dreamscapes, Meg shares how artists can avoid burnout while creating meaningful, vibrant work. This episode is a deep dive into the intersection of art, life, and the power of slowing down. Meg Wagler...
2025-07-2948 minKiss My Aesthetic PodcastClient Case Study: Falling Waters LandscapeGood design starts with good questions. MKW Creative Co. client Ryan Prange of Falling Waters Landscape shares his approach to designing outdoor spaces that feel intentional, livable, and distinctive. He and Michelle discuss the importance of asking better questions, delivering hospitality-level service, and truly listening to clients. From high-end residential gardens to restaurant patios, Ryan explains why great design isn't just about aesthetics but about creating spaces people want to use. Tune in to learn about intuitive design. ------------------------ In today's episode, we cover the following: Building a work ethic through the family business Forming your communication style with clients...
2025-07-1541 minKiss My Aesthetic PodcastThe Strategy Behind Viral, Fan-Loved Branding with Cookie in the KitchenMake your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From TikTok virality to capturing an artist’s “lore” on a cookie, Emily proves branding is about seeing people deeply. If you want your work to feel irresistible, this episode is your blueprint. Hi friends, I’m Emily, the cookie girl...
2025-07-0137 minKiss My Aesthetic PodcastEducating the Next Gen of Creatives with Carolyn JungmanMeet the teacher who’s building the next generation of creatives. Carolyn Jungman joins Michelle to talk about teaching digital arts and design to Gen Z high schoolers, what students really think about AI, and why creativity in education deserves more credit (and funding). If you’ve ever questioned whether this generation “gets it,” this episode proves they’re already building what’s next. Carolyn is a dedicated high school photography and graphic design teacher with a passion for fostering creativity and inspiring young artists. She combines her love for art-making with a deep appreciation for travel, often drawing on he...
2025-06-1742 minKiss My Aesthetic PodcastWhat Real Leadership Looks Like with Veronica Perondi Ever feel like you’re stuck in your own professional bubble, wondering how to actually make connections that matter? Michelle dives in with Veronica Perondi of LEAD San Diego into what it really takes to break out, build a brag-worthy network, and get your seat at the table. From Michelle's personal experience with the program to redefining networking and why you need to join a local leadership program, this convo is all about mixing curiosity, community, and leadership together. Veronica Perondi is the Executive Director of LEAD San Diego, the leadership development arm of the San Diego Regional Cha...
2025-06-1040 minKiss My Aesthetic PodcastWhat Travel Teaches You About Creativity with Caroline TomlinsonDrop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creative ruts, and why travel is the ultimate fuel for your imagination. Caroline Tomlinson is a London-based illustrator whose sketchbook and passport are rarely apart. A graduate of Central St. Martins, she blends inky, expressive marks with a l...
2025-06-0341 minKiss My Aesthetic PodcastAI for Brand Designers with Lauren deVaneLauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teac...
2025-05-2753 minKiss My Aesthetic PodcastClient Case Study: FRG Real Estate (Part 2)Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart. Molly is...
2025-05-2033 minKiss My Aesthetic PodcastDiversify Your Creative Business with Pandr DesignReady to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism. Phoebe Nelson is a San Diego-based muralist, designer, and founder of Pandr De...
2025-05-0636 minKiss My Aesthetic PodcastSetting Social Media Boundaries with Colette PeriWhat if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure’s on. Colette Peri is an industry-leading stop-motion artist and educator known for her colorful aesthetic, creative ideas, and eye-catching animations. Her cli...
2025-04-2941 minKiss My Aesthetic PodcastHow to Run Better Ads with Litchfield MediaMelissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts. Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing powerhouses like Boss Babe an...
2025-04-2243 minKiss My Aesthetic PodcastHow to Build Creative Confidence with Molly ReopelleBig art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you. Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing...
2025-04-0837 minKiss My Aesthetic PodcastClient Case Study: Avenue 8 Cocktails One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're "ready." Tiffany Jones is the founder of Avenue 8 Coc...
2025-04-0135 minKiss My Aesthetic PodcastHow to Prep for a Brand Shoot with LeightBox MediaIf your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot run smoothly, the gear that matters, and how AI is changing the creative workflow. Nadia Nowak-Leight is a San Diego-based branding photographer and videographer with over 10 years of experience. As the owner of LeightBox Media, she s...
2025-03-2539 minKiss My Aesthetic PodcastCreating DIML & Case Study Content Step-by-Step GuideEver wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity. ------------------------ In today's episode, we cover the following: How to create Day in My Life content Taking the perfect shots and...
2025-02-1841 minKiss My Aesthetic PodcastOur Teams' 2025 Bingoals RevealedIt's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's get started! ------------------------ In today's episode, we cover the following: How to play Bingoals Yearly goals to reconsider Client-related Bingoals at MKW Creative Co. Social media goals Podcast goals Skillshare goals...
2025-02-0438 minKiss My Aesthetic PodcastMastering Pitch Deck Design with The DeckeryReady to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive. Sarah is the Founder of The Deckery, a presentation design agency that helps businesses communicate with clarity a...
2025-01-2841 minKiss My Aesthetic PodcastMarketing without Social MediaThink marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience’s hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand? ------------------------ In today's episode, we cover the following: Print design comeback Event hosting Community engagement Crafting experiential moments ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting St...
2025-01-2116 minKiss My Aesthetic PodcastClient Case Study: InLight HyperbaricsReady to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly rec...
2025-01-0735 minKiss My Aesthetic Podcast2025 Design Trend PredictionsLearn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read...
2024-12-2453 minKiss My Aesthetic PodcastClient Case Study: Bloom RDHReady to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish B...
2024-12-1740 minKiss My Aesthetic PodcastClient Case Study: Salt DogWant your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you’re curious about starting a business, community engagement, or just want to spoil your pup rotten, this episode will fetch a smile. Tiffany, a water enthusiast and dedicated dog parent, identified an opportunity during a hot Vermont summer with her active pup. Frustrated by beach closures due to cyanobacteria outbreaks and endless waitlists for...
2024-12-0333 minKiss My Aesthetic PodcastBuilding a Brag-worthy Brand Empire Pt 4Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. ------------------------ In today's episode, we cover the following: Social media pet peeves Maintaining consistency on your socials How to build thought leadership Sharing client success stories Collaborations and partnerships Codifying your brand legacy Brand evolution testimonial...
2024-11-1927 minKiss My Aesthetic PodcastBINGOALS & Cultural Branding with Palu MalerbaReady to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of...
2024-11-1239 minKiss My Aesthetic PodcastHow to Build a Brag-worthy Brand Empire Pt 3Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. ------------------------ In today's episode, we cover the following: The elements of crafting your unique aesthetic and tone The visual style of your brand How to create consistency with your visuals Your brand's signature sound Matching the quality of sound of your...
2024-11-0522 minKiss My Aesthetic PodcastBranding Lessons from Presidential CampaignsEver wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill sets needed to manage a social media account How Harris and Trump's campaigns have matched their audiences visually The changes in how we find our information over the years TikTok's increase in political content Effective campaign design strategies Consistency...
2024-10-2931 minKiss My Aesthetic PodcastSticker Tips and Trends with StickerGiantStick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined b...
2024-10-2237 minKiss My Aesthetic PodcastClient Case Study: Lily Par Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look the...
2024-10-0843 minKiss My Aesthetic PodcastEffective Website Design with Inkpot CreativeFlip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot C...
2024-10-0138 minKiss My Aesthetic PodcastHow to Build a Brag-worthy Brand Empire Pt 1In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good. ------------------------ In today's episode, we cover the following: How to create a brag-worthy brand empire Defining your values, mission, and vision Building your brand's legacy Attracting people with your brand's personality Considering your ideal clients Structuring your offers Re...
2024-09-2423 minKiss My Aesthetic PodcastElevate Your PR Game with Maven ConsultingGet ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep. Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years o...
2024-09-1743 minKiss My Aesthetic Podcast10 Lessons From 10 Years in BusinessUnlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome. ------------------------ In today's episode, we cover the following: Lesson #1: You can have it all, just not all at once Lesson #2: Creativity is like surfing a wave Lesson #3: Community is EVERYTHING Lesson #4: Hire people who do the things you hate Lesson #5: We work to live, not l...
2024-09-1026 minKiss My Aesthetic PodcastBuilding Bold Brands with Bright Eyes Creative CoEver wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind! Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder a...
2024-09-0341 minKiss My Aesthetic PodcastHow to Stand Out on Socials with Shannon SegallDo you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful. Shannon is a social media manager and mentor who h...
2024-08-2738 minKiss My Aesthetic PodcastClient Case Study: Piano C Property ManagementPop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration. Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed...
2024-08-2031 minKiss My Aesthetic PodcastOffboarding Checklist for Brand DesignersReady to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following: When the offboarding process begins The brand design...
2024-08-1322 minKiss My Aesthetic PodcastClient Case Study: FRG Real EstateEver wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following: Why they needed support from MKW Creative Co. Sarah's marketing background The evolution of FRG's marketing efforts How marketing managers create a p...
2024-08-0640 minKiss My Aesthetic PodcastOlympics Predictions: Brands, Athletes, & ActivationsGet ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too. ------------------------ In today's episode, we cover the following: Brand alignments in the Olympics History of brand partnerships in the Olympics The staying power of athletes vs. influencers, models, celebrities, etc How you c...
2024-07-3028 minKiss My Aesthetic PodcastShooting Evergreen Content with Katie WannEver dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner. Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before m...
2024-07-2344 minKiss My Aesthetic PodcastDynamic Strategies for Optimizing Content and UGCGet ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we cover the following: Case Study: Dental Hygiene Nation subscription boxes Content creation process for a campaign The types of teaser content to play with How to optimize your content How to encourage user-generated content (UGC) Analyzing campaign performance Asking for and incorporating feedback ----------------------- RESOURCES: Episode 131: Building a...
2024-07-1623 minKiss My Aesthetic PodcastYour Midyear Bingo Card Check-InYou've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time. And don't forget, join the Kiss My Aesthetic Facebook group for even more support, connections, and goal-crushing inspiration! ------------------------ In today's episode, we cover the following: How...
2024-07-0230 minKiss My Aesthetic PodcastHow to Share Your Work on Socials, and Make it PopDo you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave. ------------------------ In today's episode, we cover the following: How MKW Creative Co. has changed their social media strategy Piano C brand launch as a campaign How MKW Creative Co...
2024-06-1823 minKiss My Aesthetic PodcastHormone Health for Creatives with Funk It WellnessWhat's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on cutting caffeine, the bliss of maca lattes, and how balancing your hormones might be the ultimate business hack. Kate Morton is a Registered Dietitian, founder of Funk It Wellness, SXSW & TEDx speaker, and menstrual health advocate. Kate has a master’s d...
2024-06-1142 minKiss My Aesthetic PodcastHigh Schoolers vs. KMP Challenge & How to Improve your Brand Portfolio Work Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio that attracts new and fresh opportunities! ------------------------ In today's episode, we cover the following: Inside the Kiss My Portfolio Challenge How the Challenge works The most consistent pieces of feedback given to the high schoolers Creating a cohesive mood board Nailing color...
2024-06-0427 minKiss My Aesthetic PodcastFrom Corporate to Freelance with Kiri MohanReady to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay current and avoid imposter syndrome. Kiri Mohan helps women who have a background in the corporate world find freedom and fulfillment by becoming an online freelancer. Her Corporate2Contract course and coaching guides women starting or growing their freelance business to set them up f...
2024-05-2846 minKiss My Aesthetic PodcastBumble's Rebranding Fail and Other Marketing Flubs How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following: Bumble's history Bumble's relaunch and failed billboard campaign Bumble's apology Why was Bumble's campaign a miss from a marketing standpoint? Instagram's terrible stickers UI/UX JoJo Siwa's...
2024-05-2127 minKiss My Aesthetic PodcastDear Gen Z: How to Build a Personal BrandWith 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world. ------------------------- In today's episode, we cover the following: Why you want to build a personal brand How your personal brand is reflective of your personal taste Creating for the sake of creating Selecting y...
2024-04-3025 minKiss My Aesthetic PodcastTravel Photography Secrets with Girl Gone AbroadUnpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo traveler wanting to document your trip perfectly, this episode will show you how to capture...
2024-04-2339 minKiss My Aesthetic PodcastWhat Does a Creative Director Do?Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur. ------------------------- In today's episode, we cover the following: How you can submit content ideas for future episodes What are the key responsibilities of a...
2024-04-1634 minKiss My Aesthetic PodcastCreating a Brag-worthy Brand StrategyGet ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play and save this episode! ------------------------- In today's episode, we cover the following: What b...
2024-04-0232 minKiss My Aesthetic PodcastStreamline Your Design Process with Canva with Juls Christie-ClarkDitch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasoned graphic designer from Glasgow, Scotland, boasts over two decades of creative expertise. As the founder of Designer in Your Pocket and Branding by Juls, she isn't just in the business of design; she's a storyteller with a mission to demystify design f...
2024-03-1942 minKiss My Aesthetic PodcastHow to Manage Design Revisions Like a ProHave you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical strategies for navigating these challenging situations. She emphasizes the importance of separating brand strategy from design, setting clear client expectations, and knowing when to reassess a project's direction. You'll gain valuable insights on effectively communicating with clients, managing expectations, and u...
2024-03-0727 minKiss My Aesthetic PodcastSmall Wonders: Exploring Miniaturist Art with ChelseaMakesEver wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and why keeping it real beats polished perfection. Get ready for a 'small talk' that's anything but trivial. Chelsea Andersson is a maker, miniaturist, and prop designer based in Connecticut. She spent nearly a decade as a licensed landscape architect until her love f...
2024-03-0539 minKiss My Aesthetic PodcastUse This Playbook for Your Next Product LaunchGenerate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In today's episode, we cover the following: Creating launch timelines The kinds of posts you...
2024-02-2725 minKiss My Aesthetic PodcastCelebrating 150 episodes with Berta WiredTo celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entrepreneurs to increase their brand visibility. As the founder of the podcast production company Berta Wired, Berta combines podcast management, production, syndication, and strategy expertise to e...
2024-02-2038 minKiss My Aesthetic PodcastCreating Authentic Content with Donavan BarrettIt's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level. Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd f...
2024-02-1348 minKiss My Aesthetic PodcastHow to Explain Your Designs to ClientsReady to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation. ------------------------- In today's episode, we cover the following: How to set up your brand presentation Using your client's language and backstory Do a practice run before creating your presentation Summarizing your client's p...
2024-02-0620 minKiss My Aesthetic PodcastMy Brand Design Process, Step by StepGet Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: Step #1: Talking with the client and going through a thorough brand questionnaire Step #2: Starting with the visuals: conceptualization, Pinterest boards and design day Step #3: Designing something trademark-able Step #4: Creating your presentation: Identifying and explaining design choices to your client Step #5: Sending your work...
2024-01-2327 minKiss My Aesthetic PodcastHow to Repurpose Content with Amber FiglowAmber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and a...
2024-01-1648 minKiss My Aesthetic Podcast2024 Design Trend PredictionsWhile Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #1: Cherry, chocolate and silver Trend #2: The bow-adorned ballerina Trend #4: Neon fauvism & sheer surreal Trend #5: Foodie-torial One thing you should do and one thing you should NOT do for your brand's visuals ----------------------- RESOURCES: Blog: 2024 Design Trend Predictions: The Aes...
2024-01-0938 minKiss My Aesthetic PodcastClient Case Study: Fit Boss Blueprint with Reuben BrooksGet ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps personal trainers and fitness coaches take their businesses online and scale it to 6 figures within 6 months or less. ------------------------- In today's episode, we cover the following: R...
2023-12-2649 minKiss My Aesthetic PodcastMarketing for Lifestyle Brands with Whitney Eckis of Get SuprGet ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the d...
2023-12-1946 minKiss My Aesthetic PodcastShould You Keep Your Brand Launch a Secret?Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following: Understanding brand launches in the digital era How to promote your brand before the launch to increase relationship building within your community Factors t...
2023-12-1222 minKiss My Aesthetic PodcastLaunching a Podcast with Whiskey and LaceAre you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday sup...
2023-12-0544 minKiss My Aesthetic Podcast138. 10x Your Biz and Build a Life You Love with Whitney AlexandraBefore you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She guides e...
2023-11-2849 minKiss My Aesthetic PodcastCracking the Social Media Code with Amber BroderStruggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Me...
2023-11-2148 minKiss My Aesthetic PodcastMaking Enemies, Gaining Fans with Snask Creative AgencyYes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey. SNASK is your future romance. A creative agency of misfit geniuses conquering t...
2023-11-0743 minKiss My Aesthetic PodcastMidjourney & AI Part 2 with Lauren deVaneCan you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the las...
2023-10-241h 04Kiss My Aesthetic PodcastRaising Entrepreneurs with Little Gloss BossNon-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was just 3 years old when she fell in love with lip gloss and nail polish. They'd spend all day shop...
2023-10-1732 minKiss My Aesthetic PodcastWhat is a Fractional CMO? with Aimee SchusterFounders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fr...
2023-09-2637 minKiss My Aesthetic PodcastCommon Branding MistakesToday we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! ------------------------- In today's episode, we cover the following: Mistake #1: A lack of brand identity Mistake #2: Not understanding your target a...
2023-09-1225 minKiss My Aesthetic PodcastBday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered StatesHow did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're interested in the wedding side of things, Sarah shares her insights on the value of selecting a theme to g...
2023-08-2950 minKiss My Aesthetic PodcastScaling as a Freelancer with Sydney Edwards of Seeside CreativeIf you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you! Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive in...
2023-08-2247 minKiss My Aesthetic PodcastProducing a Photo/Video ShootIt's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe. ------------------------- In today's episode, we cover the following: Things to consider when planning a photo/video shoot Wh...
2023-08-0827 minKiss My Aesthetic PodcastHow To PitchWe should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your fave brands! This is a podcast episode you'll want to add to...
2023-07-1130 minKiss My Aesthetic PodcastHow I Started my Brand Design BusinessYou asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Co...
2023-04-1132 minKiss My Aesthetic PodcastSeason 2 wrap-up with Berta WiredWE'VE MADE IT TO EPISODE 100! 🎉 To celebrate this incredible milestone, we welcome a very special guest to the podcast—our Podcast Manager, Berta Wired! Michelle and Berta discuss how the KMA pod has evolved since Season 1, their favorite moments from Season 2, and what they're thinking about for Season 3. But this isn't just a recap of Season 2! You'll also learn about the inside scoop of creating a podcast, how Michelle structures her episodes and leads engaging interviews, plus quick tips on how to guest on your favorite podcast. -------------------------- In today's episode, we cover: The rise of podcasts and current stats How Bert...
2022-12-2047 minKiss My Aesthetic PodcastHonest Review of Adobe MaxDid you miss the Adobe Max Conference this year? Don't worry we've got you covered! In this solo episode, Michelle gives a candid review of the conference and dives right into her favorite parts aaaaaaand maybe a couple of things she'd change. From describing the community pavilion to the labs and waiting in line—you'll feel like you were right there too! ------------------------- In today's episode, we cover: An overview of each day at the conference First impressions (spoiler: not enough food) The mark Michelle thinks Adobe missed in their new product's positioning Feelings of isolation while networking Tips for usi...
2022-10-2833 minKiss My Aesthetic PodcastEverything you need to know about Kiss My Portfolio Challenge 6Calling all designers! The Kiss My Portfolio Challenge is BACK! In this week's episode, Michelle covers all the deets you need to know about the latest Brand Design Challenge! This round covers Tanked, a Coral Cafe and Speakeasy. She'll take you through the guide and how each day will look during the challenge. While the challenge can be done at your own pace, to receive feedback from Michelle and the guests, you'll wanna join us between Sept. 5-16. We hope to see you there! -------------------------- In today's episode, we cover: "What is the Kiss My Portfolio Challenge"? What's included in the...
2022-08-3042 minKiss My Aesthetic PodcastMid-Season Q&A with BertaWe're halfway through season 2, we do 50 episodes a season, so there's plenty to go back and listen to. But we're kind of switching up the format this go round and I had Berta, podcast manager extraordinaire, help ask me questions for a change, so I looked at the team and I said "hey team members, submit your questions and I'll do the best to answer them" and created a really fun episode for you that's more of a Q&A style so I hope you enjoy! If you have your own question about branding, marketing, entrepreneurship, or...
2022-05-3153 minKiss My Aesthetic PodcastLife According to Trademark Lawyer Michelle MurphyMichelle Murphy is the owner of Wilson Murphy Law and The CEO of Legal Loft. She works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. She works with online business owners to secure their legacy for generations to come by putting in legal protections. Michelle's mission is to help small businesses overcome their fear of the legal operations so they can continue making an impact on their community without sweating the legal aspects. -------------------------- In today's episode, we cover: Meet Michelle and...
2022-05-1749 minKiss My Aesthetic PodcastLife According to Holistic Witch Michelle PellizzonMichelle Pellizzon is the squiggly-brained founder and CEO of Holisticism, a wellness media company. Michelle deconstructs the business of wellness through her unique perspective as a professional artist, former tech insider, well-being industry maven, and curiously capitalism-critical human. -------------------------- In today's episode, we cover: Meet Michelle and everything that Holistcism can do for you What was like working a 9-5 compared to where she’s now, having ADHD and epilepsy Allowing your brand to breathe - Being flexible! WEB 3 - The new era of advertising and marketing But, what in the… is NFTs and WEB-3...
2022-04-2652 minKiss My Aesthetic PodcastClient Case Study - Same SkinMichelle is a digital creator with a professional background in Aviation. She champions WOC going against the grain to share their success and hardships through creative storytelling via her platform - Same Skin, which celebrates sameness in our diversity. -------------------------- In today's episode, we cover: Michelle's backstory - how she moved from Bombay to NY and now works in Private Aviation Same Skin's how and why - how she went on the road of thinking, "I want to give this space to these voices" What does that power of community mean in the context...
2021-12-2850 minKiss My Aesthetic PodcastHotel Lobby Candle Origin Story with Lindsay SilbermanToday's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies. This epi...
2021-03-0236 minKiss My Aesthetic PodcastWriting Better Brand Copy with Emma GivensThis week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice. Also, topics...
2021-02-0231 minKiss My Aesthetic PodcastTop 10 Tools for my Design BizIn this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they’re and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch your Days...
2021-01-2615 minKiss My Aesthetic PodcastChatting Pinterest with Berta GarroteThis week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy, how to optimize your account and profile, what you can do to create...
2021-01-1922 min
Kiss My Aesthetic PodcastOnboarding ProcessMichelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the process she's...
2020-12-1516 min
Kiss My Aesthetic PodcastEverything in my Brand QuestionnaireMichelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why defining their core values is so...
2020-11-1719 min
Kiss My Aesthetic PodcastHow I Started my Brand Design BusinessIn this episode, Michelle explains how she started her brand design business from square one. Probably her most asked question! Michelle has the entrepreneurship running through her blood as pretty much her whole family owns a business! She explains why she decided to major in Fine Arts and Art History. She shares how she began to work before even finishing college and how she became an entrepreneur herself. Michelle’s always loved to travel and knew she had to do something that would allow her to follow her dreams! WORK WITH MKW CREATIVE CO. Connect on...
2020-07-1414 min