Shows
Kiss My Aesthetic PodcastWhat Real Leadership Looks Like with Veronica Perondi Ever feel like you’re stuck in your own professional bubble, wondering how to actually make connections that matter? Michelle dives in with Veronica Perondi of LEAD San Diego into what it really takes to break out, build a brag-worthy network, and get your seat at the table. From Michelle's personal experience with the program to redefining networking and why you need to join a local leadership program, this convo is all about mixing curiosity, community, and leadership together. Veronica Perondi is the Executive Director of LEAD San Diego, the leadership development arm of the San Diego Regional Cha...
2025-06-1040 minKiss My Aesthetic PodcastSetting Social Media Boundaries with Colette PeriWhat if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure’s on. Colette Peri is an industry-leading stop-motion artist and educator known for her colorful aesthetic, creative ideas, and eye-catching animations. Her cli...
2025-04-2941 minKiss My Aesthetic PodcastClient Case Study: InLight HyperbaricsReady to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly rec...
2025-01-0735 minKiss My Aesthetic PodcastBINGOALS & Cultural Branding with Palu MalerbaReady to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of...
2024-11-1239 minKiss My Aesthetic Podcast10 Lessons From 10 Years in BusinessUnlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome. ------------------------ In today's episode, we cover the following: Lesson #1: You can have it all, just not all at once Lesson #2: Creativity is like surfing a wave Lesson #3: Community is EVERYTHING Lesson #4: Hire people who do the things you hate Lesson #5: We work to live, not l...
2024-09-1026 minKiss My Aesthetic PodcastBuilding Bold Brands with Bright Eyes Creative CoEver wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind! Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder a...
2024-09-0341 minKiss My Aesthetic PodcastHow to Stand Out on Socials with Shannon SegallDo you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful. Shannon is a social media manager and mentor who h...
2024-08-2738 minKiss My Aesthetic PodcastClient Case Study: Piano C Property ManagementPop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration. Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed...
2024-08-2031 minKiss My Aesthetic PodcastOffboarding Checklist for Brand DesignersReady to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following: When the offboarding process begins The brand design...
2024-08-1322 minKiss My Aesthetic PodcastClient Case Study: FRG Real EstateEver wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following: Why they needed support from MKW Creative Co. Sarah's marketing background The evolution of FRG's marketing efforts How marketing managers create a p...
2024-08-0640 minKiss My Aesthetic PodcastOlympics Predictions: Brands, Athletes, & ActivationsGet ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too. ------------------------ In today's episode, we cover the following: Brand alignments in the Olympics History of brand partnerships in the Olympics The staying power of athletes vs. influencers, models, celebrities, etc How you c...
2024-07-3028 minKiss My Aesthetic PodcastShooting Evergreen Content with Katie WannEver dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner. Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before m...
2024-07-2344 minKiss My Aesthetic PodcastDynamic Strategies for Optimizing Content and UGCGet ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we cover the following: Case Study: Dental Hygiene Nation subscription boxes Content creation process for a campaign The types of teaser content to play with How to optimize your content How to encourage user-generated content (UGC) Analyzing campaign performance Asking for and incorporating feedback ----------------------- RESOURCES: Episode 131: Building a...
2024-07-1623 minKiss My Aesthetic PodcastYour Midyear Bingo Card Check-InYou've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time. And don't forget, join the Kiss My Aesthetic Facebook group for even more support, connections, and goal-crushing inspiration! ------------------------ In today's episode, we cover the following: How...
2024-07-0230 minKiss My Aesthetic PodcastHow to Share Your Work on Socials, and Make it PopDo you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave. ------------------------ In today's episode, we cover the following: How MKW Creative Co. has changed their social media strategy Piano C brand launch as a campaign How MKW Creative Co...
2024-06-1823 minKiss My Aesthetic PodcastHormone Health for Creatives with Funk It WellnessWhat's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on cutting caffeine, the bliss of maca lattes, and how balancing your hormones might be the ultimate business hack. Kate Morton is a Registered Dietitian, founder of Funk It Wellness, SXSW & TEDx speaker, and menstrual health advocate. Kate has a master’s d...
2024-06-1142 minKiss My Aesthetic PodcastHigh Schoolers vs. KMP Challenge & How to Improve your Brand Portfolio Work Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio that attracts new and fresh opportunities! ------------------------ In today's episode, we cover the following: Inside the Kiss My Portfolio Challenge How the Challenge works The most consistent pieces of feedback given to the high schoolers Creating a cohesive mood board Nailing color...
2024-06-0427 minKiss My Aesthetic PodcastFrom Corporate to Freelance with Kiri MohanReady to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay current and avoid imposter syndrome. Kiri Mohan helps women who have a background in the corporate world find freedom and fulfillment by becoming an online freelancer. Her Corporate2Contract course and coaching guides women starting or growing their freelance business to set them up f...
2024-05-2846 minKiss My Aesthetic PodcastBumble's Rebranding Fail and Other Marketing Flubs How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following: Bumble's history Bumble's relaunch and failed billboard campaign Bumble's apology Why was Bumble's campaign a miss from a marketing standpoint? Instagram's terrible stickers UI/UX JoJo Siwa's...
2024-05-2127 minKiss My Aesthetic PodcastDear Gen Z: How to Build a Personal BrandWith 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world. ------------------------- In today's episode, we cover the following: Why you want to build a personal brand How your personal brand is reflective of your personal taste Creating for the sake of creating Selecting y...
2024-04-3025 minKiss My Aesthetic PodcastTravel Photography Secrets with Girl Gone AbroadUnpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo traveler wanting to document your trip perfectly, this episode will show you how to capture...
2024-04-2339 minKiss My Aesthetic PodcastWhat Does a Creative Director Do?Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur. ------------------------- In today's episode, we cover the following: How you can submit content ideas for future episodes What are the key responsibilities of a...
2024-04-1634 minKiss My Aesthetic PodcastCreating a Brag-worthy Brand StrategyGet ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play and save this episode! ------------------------- In today's episode, we cover the following: What b...
2024-04-0232 minKiss My Aesthetic PodcastStreamline Your Design Process with Canva with Juls Christie-ClarkDitch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasoned graphic designer from Glasgow, Scotland, boasts over two decades of creative expertise. As the founder of Designer in Your Pocket and Branding by Juls, she isn't just in the business of design; she's a storyteller with a mission to demystify design f...
2024-03-1942 minKiss My Aesthetic PodcastHow to Manage Design Revisions Like a ProHave you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical strategies for navigating these challenging situations. She emphasizes the importance of separating brand strategy from design, setting clear client expectations, and knowing when to reassess a project's direction. You'll gain valuable insights on effectively communicating with clients, managing expectations, and u...
2024-03-0727 minKiss My Aesthetic PodcastSmall Wonders: Exploring Miniaturist Art with ChelseaMakesEver wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and why keeping it real beats polished perfection. Get ready for a 'small talk' that's anything but trivial. Chelsea Andersson is a maker, miniaturist, and prop designer based in Connecticut. She spent nearly a decade as a licensed landscape architect until her love f...
2024-03-0539 minKiss My Aesthetic PodcastUse This Playbook for Your Next Product LaunchGenerate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In today's episode, we cover the following: Creating launch timelines The kinds of posts you...
2024-02-2725 minKiss My Aesthetic PodcastCelebrating 150 episodes with Berta WiredTo celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entrepreneurs to increase their brand visibility. As the founder of the podcast production company Berta Wired, Berta combines podcast management, production, syndication, and strategy expertise to e...
2024-02-2038 minKiss My Aesthetic PodcastCreating Authentic Content with Donavan BarrettIt's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level. Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd f...
2024-02-1348 minKiss My Aesthetic PodcastHow to Explain Your Designs to ClientsReady to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation. ------------------------- In today's episode, we cover the following: How to set up your brand presentation Using your client's language and backstory Do a practice run before creating your presentation Summarizing your client's p...
2024-02-0620 minKiss My Aesthetic PodcastMy Brand Design Process, Step by StepGet Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: Step #1: Talking with the client and going through a thorough brand questionnaire Step #2: Starting with the visuals: conceptualization, Pinterest boards and design day Step #3: Designing something trademark-able Step #4: Creating your presentation: Identifying and explaining design choices to your client Step #5: Sending your work...
2024-01-2327 minKiss My Aesthetic PodcastHow to Repurpose Content with Amber FiglowAmber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and a...
2024-01-1648 minKiss My Aesthetic Podcast2024 Design Trend PredictionsWhile Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #1: Cherry, chocolate and silver Trend #2: The bow-adorned ballerina Trend #4: Neon fauvism & sheer surreal Trend #5: Foodie-torial One thing you should do and one thing you should NOT do for your brand's visuals ----------------------- RESOURCES: Blog: 2024 Design Trend Predictions: The Aes...
2024-01-0938 minKiss My Aesthetic PodcastClient Case Study: Fit Boss Blueprint with Reuben BrooksGet ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps personal trainers and fitness coaches take their businesses online and scale it to 6 figures within 6 months or less. ------------------------- In today's episode, we cover the following: R...
2023-12-2649 minKiss My Aesthetic PodcastMarketing for Lifestyle Brands with Whitney Eckis of Get SuprGet ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the d...
2023-12-1946 minKiss My Aesthetic PodcastShould You Keep Your Brand Launch a Secret?Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following: Understanding brand launches in the digital era How to promote your brand before the launch to increase relationship building within your community Factors t...
2023-12-1222 minKiss My Aesthetic PodcastLaunching a Podcast with Whiskey and LaceAre you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday sup...
2023-12-0544 minKiss My Aesthetic Podcast138. 10x Your Biz and Build a Life You Love with Whitney AlexandraBefore you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She guides e...
2023-11-2849 minKiss My Aesthetic PodcastCracking the Social Media Code with Amber BroderStruggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Me...
2023-11-2148 minKiss My Aesthetic PodcastMaking Enemies, Gaining Fans with Snask Creative AgencyYes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey. SNASK is your future romance. A creative agency of misfit geniuses conquering t...
2023-11-0743 minKiss My Aesthetic PodcastMidjourney & AI Part 2 with Lauren deVaneCan you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the las...
2023-10-241h 04Kiss My Aesthetic PodcastRaising Entrepreneurs with Little Gloss BossNon-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was just 3 years old when she fell in love with lip gloss and nail polish. They'd spend all day shop...
2023-10-1732 minKiss My Aesthetic PodcastWhat is a Fractional CMO? with Aimee SchusterFounders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fr...
2023-09-2637 minKiss My Aesthetic PodcastCommon Branding MistakesToday we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! ------------------------- In today's episode, we cover the following: Mistake #1: A lack of brand identity Mistake #2: Not understanding your target a...
2023-09-1225 minKiss My Aesthetic PodcastBday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered StatesHow did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're interested in the wedding side of things, Sarah shares her insights on the value of selecting a theme to g...
2023-08-2950 minKiss My Aesthetic PodcastScaling as a Freelancer with Sydney Edwards of Seeside CreativeIf you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you! Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive in...
2023-08-2247 minKiss My Aesthetic PodcastFinancially Fit with Shay BacaniIn today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape. Shay Bacani is a renowned CFO and Financial Strategist with a focus on multi 6 to 8-figure brands. With over half a decade of experience in corporate accounting and finance at Fortune 500 companies, coupled with serving over 100 clients, Shay's passion lies in g...
2023-08-1537 minKiss My Aesthetic PodcastProducing a Photo/Video ShootIt's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe. ------------------------- In today's episode, we cover the following: Things to consider when planning a photo/video shoot Wh...
2023-08-0827 minKiss My Aesthetic PodcastHow To PitchWe should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your fave brands! This is a podcast episode you'll want to add to...
2023-07-1130 minKiss My Aesthetic PodcastHotel Lobby Candle with Lindsay SilbermanCan you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. When Hotel Lobby...
2023-06-0653 minKiss My Aesthetic PodcastWorking Styles & Community with ESM CreativeAre you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have. Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Creative Studio, a full-service creative studio dedicated to cultivating brands and content for creators and businesses that are...
2023-05-2351 minKiss My Aesthetic PodcastOur Services & How We WorkHave you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpose any part of this! Tune in to find out why brag-worthy is what we do b...
2023-05-1627 minKiss My Aesthetic PodcastOne Concept Method with Hayley Fedders Studio SeasideHave you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed out...
2023-05-0945 minKiss My Aesthetic PodcastHow I Started my Brand Design BusinessYou asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Co...
2023-04-1132 minKiss My Aesthetic Podcast104. Business Basics with Anna Wojtowicz Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business co...
2023-04-0448 minKiss My Aesthetic PodcastSeason 2 wrap-up with Berta WiredWE'VE MADE IT TO EPISODE 100! 🎉 To celebrate this incredible milestone, we welcome a very special guest to the podcast—our Podcast Manager, Berta Wired! Michelle and Berta discuss how the KMA pod has evolved since Season 1, their favorite moments from Season 2, and what they're thinking about for Season 3. But this isn't just a recap of Season 2! You'll also learn about the inside scoop of creating a podcast, how Michelle structures her episodes and leads engaging interviews, plus quick tips on how to guest on your favorite podcast. -------------------------- In today's episode, we cover: The rise of podcasts and current stats How Bert...
2022-12-2047 minKiss My Aesthetic PodcastHonest Review of Adobe MaxDid you miss the Adobe Max Conference this year? Don't worry we've got you covered! In this solo episode, Michelle gives a candid review of the conference and dives right into her favorite parts aaaaaaand maybe a couple of things she'd change. From describing the community pavilion to the labs and waiting in line—you'll feel like you were right there too! ------------------------- In today's episode, we cover: An overview of each day at the conference First impressions (spoiler: not enough food) The mark Michelle thinks Adobe missed in their new product's positioning Feelings of isolation while networking Tips for usi...
2022-10-2833 minKiss My Aesthetic PodcastEverything you need to know about Kiss My Portfolio Challenge 6Calling all designers! The Kiss My Portfolio Challenge is BACK! In this week's episode, Michelle covers all the deets you need to know about the latest Brand Design Challenge! This round covers Tanked, a Coral Cafe and Speakeasy. She'll take you through the guide and how each day will look during the challenge. While the challenge can be done at your own pace, to receive feedback from Michelle and the guests, you'll wanna join us between Sept. 5-16. We hope to see you there! -------------------------- In today's episode, we cover: "What is the Kiss My Portfolio Challenge"? What's included in the...
2022-08-3042 minKiss My Aesthetic PodcastClient Case Study With the BlinksDiana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more. She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also d...
2022-07-1950 minKiss My Aesthetic PodcastLife According to Travel Wedding Planner Sistered States As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry’s top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties....
2022-07-1246 minKiss My Aesthetic PodcastLife According to Jewelry Designer Natalie McMillianNatalie McMillan is an independent jewelry line and lifestyle brand designed and crafted in Los Angeles, California. Since the summer of 2016, Natalie McMillan has been creating jewelry pieces that transcend all personal styles and tastes, offering quality jewelry for truly everyone. She expanded her line to fragrances, art, and apparel in 2019, and the brand has evolved into a go-to lifestyle brand for individuals looking for high quality, beautifully crafted, slightly off-beat goods. Everyone is invited to Natalie's party! She creates as she lives: with an outpouring of fun, love, and kindness. Natalie works exclusively with...
2022-06-0751 minKiss My Aesthetic PodcastMid-Season Q&A with BertaWe're halfway through season 2, we do 50 episodes a season, so there's plenty to go back and listen to. But we're kind of switching up the format this go round and I had Berta, podcast manager extraordinaire, help ask me questions for a change, so I looked at the team and I said "hey team members, submit your questions and I'll do the best to answer them" and created a really fun episode for you that's more of a Q&A style so I hope you enjoy! If you have your own question about branding, marketing, entrepreneurship, or...
2022-05-3153 minKiss My Aesthetic PodcastLife According to Brand Designer Kathryn JoachimKathryn is the founder and brand designer-meets-strategist at Crème Brands. She takes an artisanal approach to branding and starts with original pencil sketches for a brand you'll truly own. Kathryn has over a decade of experience understanding business owners and marketers. Since founding Crème in 2013, she has designed for over a hundred clients across the country, including New York Times and USA Today bestselling authors. Her design work has been featured in print in Whitespace Magazine and Cottage Hill Magazine. She's spoken on branding at events across the country and has also been in...
2022-05-2446 minKiss My Aesthetic PodcastLife According to Trademark Lawyer Michelle MurphyMichelle Murphy is the owner of Wilson Murphy Law and The CEO of Legal Loft. She works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. She works with online business owners to secure their legacy for generations to come by putting in legal protections. Michelle's mission is to help small businesses overcome their fear of the legal operations so they can continue making an impact on their community without sweating the legal aspects. -------------------------- In today's episode, we cover: Meet Michelle and...
2022-05-1749 minKiss My Aesthetic PodcastLife According to Holistic Witch Michelle PellizzonMichelle Pellizzon is the squiggly-brained founder and CEO of Holisticism, a wellness media company. Michelle deconstructs the business of wellness through her unique perspective as a professional artist, former tech insider, well-being industry maven, and curiously capitalism-critical human. -------------------------- In today's episode, we cover: Meet Michelle and everything that Holistcism can do for you What was like working a 9-5 compared to where she’s now, having ADHD and epilepsy Allowing your brand to breathe - Being flexible! WEB 3 - The new era of advertising and marketing But, what in the… is NFTs and WEB-3...
2022-04-2652 minKiss My Aesthetic PodcastClient Case Study - Same SkinMichelle is a digital creator with a professional background in Aviation. She champions WOC going against the grain to share their success and hardships through creative storytelling via her platform - Same Skin, which celebrates sameness in our diversity. -------------------------- In today's episode, we cover: Michelle's backstory - how she moved from Bombay to NY and now works in Private Aviation Same Skin's how and why - how she went on the road of thinking, "I want to give this space to these voices" What does that power of community mean in the context...
2021-12-2850 minKiss My Aesthetic PodcastWhat's new for KMA Season 2 with Berta WiredBerta is OBSESSED with giving voice to other female entrepreneurs. When she created Berta Wired, she did it to help them grow their businesses, achieve expert status in their niches, and spread their messages to improve the lives of others. Her podcasting journey wasn't a straight line— She started as a virtual assistant. Still, She quickly knew she had to dive all in and give 100% of herself to supporting clients with top to bottom podcast services, from development all the way through to syndication. Running Berta Wired lets her travel, spend time with family, speak multiple languages, and...
2021-12-2127 minKiss My Aesthetic PodcastBTS of an OBM with Katharine LiMandriIn today's episode, Michelle interviews Katharine LiMandri, an Online Business Manager. She works closely with her clients customizing and streamlining operations, creating more time for them to focus on their talents and what they do best. They've talked about what’s an OBM and what benefits it can bring to your business, the differences between an OBM and a VA, examples of things that can be done for you to help you grow and release stress, and what’s the benefit to having an OMB or a VA in your team in terms of ROI. She s...
2021-06-0837 minKiss My Aesthetic PodcastCaption Copy with Emma GivensToday's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen! They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type. Also talked about the differences between copy and content copy, the bigger mistakes that people make with SM writing, how to know the ideal copy length for each platform, what's evergreen content, and copy...
2021-05-1850 minKiss My Aesthetic PodcastManaging Multi-Biz Balance with Morgan MotsignerIn today's episode, Michelle interviewed Morgan, a multi-passionate entrepreneur with a drive to help women succeed. She has three successful businesses and is a rock star mom of also 3. They've talked about time management, starting all the different brands that she has, how she kind of rethought her day-to-day schedule to have more space for creative thinking. She shares her tips on how she budgets her time, so her creative time is most creative and have time to do all the other things for three business and begin a mom, and how she organizes her w...
2021-05-1129 minKiss My Aesthetic PodcastSis my Aesthetic: Describe the Vibe, Making Better MoodboardsToday's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative. Learn what's the process with the client like creating moodboards, what to do with them once it's ready, and what role it plays in your design process. What are style shoots moodboards, video moodboards, and photo moodboards. You'll also learn tips on...
2021-04-2724 minKiss My Aesthetic PodcastCanva Content that Converts with Amber RomeroMichelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space. They've talked about all things' strategy, analytics, and how to create content that converts followers into clients, and why you should have Canva PRO. They answer basic but fundamental Q's like what's content, w...
2021-04-2034 minKiss My Aesthetic PodcastSis my Aesthetic: Can I pick your Brain??This topic seems to be awkward to bring on but essential to be aware of as everyone experiences this at some point, don't you agree? What would you do if someone wants to take you to coffee, pick your brain, and not pay you? How do you handle someone asking you in your DMs: how did you start? In today's SMA minisodes, Michelle and Sarah share their insights and own experiences, real examples of DMs, emails, calls, and what they've learned over time to give value still while respecting their time. Learn about wh...
2021-04-1325 minKiss My Aesthetic PodcastFinding Joy in Social Media with Jo Johnson OverbyIn today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast. She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social. They've talked about how to find joy doing what you do in sharing your life, creating community, and really connecting with people online, setting up boundaries, and why it's essential to show the process and not just the final product. USEFUL RESOURCES: TikTok Workbook Ti...
2021-03-1630 minKiss My Aesthetic PodcastHotel Lobby Candle Origin Story with Lindsay SilbermanToday's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies. This epi...
2021-03-0236 minKiss My Aesthetic PodcastSis my Aesthetic: TikTok for BrandsWe know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a conversational kind of podcast, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner! They've talked about why your brand should be on TikTok, the advantages, how different TikTok is from other platforms, how to get started from 0, and tips for growing your account if...
2021-02-2338 minKiss My Aesthetic PodcastWhy I love CanvaIn this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur. Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team. If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hiring a Brand Designer...
2021-02-0914 minKiss My Aesthetic PodcastWriting Better Brand Copy with Emma GivensThis week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice. Also, topics...
2021-02-0231 minKiss My Aesthetic PodcastTop 10 Tools for my Design BizIn this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they’re and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch your Days...
2021-01-2615 minKiss My Aesthetic PodcastChatting Pinterest with Berta GarroteThis week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy, how to optimize your account and profile, what you can do to create...
2021-01-1922 min
Kiss My Aesthetic PodcastOnboarding ProcessMichelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the process she's...
2020-12-1516 min
Kiss My Aesthetic PodcastDesIGn Live - Dangers of Discounting with Liz FlemmingGet bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™. Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it means to follow trends like Black Friday, how every time you offer a discount or host a giveaway to move a product/service, you devalue your brand, and WHAT to do instead. And they...
2020-12-0136 min
Kiss My Aesthetic PodcastEverything in my Brand QuestionnaireMichelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why defining their core values is so...
2020-11-1719 min
Kiss My Aesthetic PodcastDesIGn Live - Swag that doesn't Suck with Andrea PereiraIn today's episode, Michelle interviews Andrea Pereira from Rocket Science Branding. They curate, design, and deliver thoughtful and creative branded merchandise to help brands build their communities and achieve their goals. They've talked about when it's the right time to add promotional marketing into general brand awareness. The power and impact that can have when believing in the brand behind the product. The hallmarks of a great promotional product campaign, why a brand might want to invest in promotional products, and how designers can better prep their clients and their files for a promotional successful product campaign.
2020-11-0324 min
Kiss My Aesthetic PodcastBatch your Days - Week in the Life of a Brand DesignerIn this week's episode, Michelle shares exactly how she plans her week as a brand designer, the tools that she uses, and the best rhythm she’s found work best for her and her business. How she went from not linking the idea of batching to loving it! She goes day by day of the week, sharing her schedule, why it's a good fit for her, and the type of work she does as a designer. She also shares a few hacks that would definitely help you when setting up your week! Resources:...
2020-10-2015 min
Kiss My Aesthetic PodcastDesIGn Live - Bitches love Reading with Mackenzie Newcomb - Bad Bitch Book ClubIn this week's episode, Michelle talks with Mackenzie Newcomb from Bad Bitch Book Club, also an influencer marketing expert, and fashion blogger. Bad Bitch Book Club was born in 2018 from her passion for reading, now they’re a much more complex organization with multiple weekly reading groups in addition to the official book of the month. They even meet on zoom to discuss! They've talked about what it "really" means to be a “Bad Bitch”, how the new Books of the Month get selected, and how diversity has been part of their DNA from the start...
2020-09-2923 min
Kiss My Aesthetic PodcastWhy Facebook Groups for your BrandIn this week's episode, Michelle is sharing everything that you could possibly need to know about FB groups for your brand like why you should join them, what you could learn from them, how to grow your brand by participating in different FB groups or maybe even starting one on your own. She also explains the main differences between a FB group and a FB Page, its benefits, and what it means to be in a Growing or Learning Mindset when it comes to joining groups. WORK WITH MKW CREATIVE CO. Connect on...
2020-09-2215 min
Kiss My Aesthetic PodcastDesIGn Live - Creative Career Mindset with Elena MuslarIn this week's episode, Michelle had the opportunity to interview Elena Muslar, a Career and Mindset Coach. She's coached thousands of emerging creative professionals through crushing their imposter syndrome, recovering from the draining side effects of occupational burnout, and overcoming the lingering sting of systemic oppression. They've talked about how it takes conscious action to create impact, how entrepreneurs and creatives struggle with finding creative flow, commodifying their skills, and practicing balance. They give us their most personal and most in-depth opinion about the movement BLM in a constructive way. And Elena expresses in a ve...
2020-09-1530 min
Kiss My Aesthetic PodcastDesIGn Live - Social Media 101 with The Developing ProfessionalIn this new episode, Michelle interviewed Colleen Hawkins of The Developing Professional, where Colleen provides social media services, marketing tips, strategy, and overall processes and experiences. They’ve talked about the best tips on utilizing and finding hashtags for IG, repurpose your IG content into Tik Tok, and vice versa. They give actionable tips and ideas on reaching a bigger audience and how to start your brand new account when you don’t yet have an actual product. They also give specific tips and advice to someone that is just beginning as a designer. Th...
2020-09-0840 min
Kiss My Aesthetic PodcastDesIGn Live - Instagram and Racial Injustice with Sol StudioIn this week’s episode, Michelle interviewed Natasha from Sol Studio Marketing, an Instagram creative studio with a focus on strategy and creative content. Natasha offers IG management, strategy, resources, courses, and speaking. They’ve talked about the importance of the use of color and brand recognition, the biggest pet peeves when it comes to Instagram management, the most significant myths she helps to dispel with clients, how to gain real connections. A real conversation about racial injustice, how Black Lives Matter has brought total awareness and ideas on what, as an individual, we can do a...
2020-09-0124 min
Kiss My Aesthetic PodcastPlanning a Brand PhotoshootIn this week's episode, Michelle gives tons of valuable and actionable tips to plan your brand photoshoot. She gives tips on how to find photographers in your area, what to look for before reaching out, and why it's important to pay a professional. She shares her step-by-step process to get the best results on how to come up with ideas and organize them, the essential things to take into consideration when getting things ready, such as clothing and poses, basically, everything you need to know and to prepare before and during the photoshoot. ...
2020-08-2515 min
Kiss My Aesthetic PodcastDesIGn Live - Theater Marketing, Social Media & Finding a Niche with Taylord MarketingIn this episode, Michelle has the pleasure of interviewing Taylor Donaldson from Taylord Marketing & Management, LLC. Taylor offers a one-stop-shop for theatre professionals and small business owners. They've talked about how they started in the entrepreneurial business and launched their companies. How to approach new clients when you are just starting out. They've given their full opinion about TikTok, how great it can be for businesses and bring so much inspiration, the difference with Instagram, and how this platform can help you showcase your business differently and to a different audience. WORK WITH MKW CREATIVE...
2020-08-1130 min
Kiss My Aesthetic PodcastDesIGn Live - How to Work with Brands with A Dash of ChelsIn today's episode, Michelle interviewed Chelsea from A Dash of Chels! She offers content creation and social media management for businesses and brands. They’ve talked about how we can utilize Instagram to become a better ally besides just the virtue-signaling posts, what we predict online business and influencer marketing would be in 1, 3 and 5 years from now, tips on staying creative when things get hard and the strategies that she’s used to personally to grow her biz! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Faceb...
2020-08-0426 min
Kiss My Aesthetic PodcastDefining your Brand IdentityIn this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help in getting it right from the get-go. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
2020-07-2819 min
Kiss My Aesthetic PodcastDesIGn Live - Modern Social Responsibility with Polygon MarketIn this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement. They've talked about how to take action moving forward, how it's an excellent time to reconsider how we go about things, events we attend, groups we join... And as a brand, where is the balance of being diverse while sticking to your avatar, the importance of representation and inclusion, and the importance of white people to speak up. WORK...
2020-07-2133 min
Kiss My Aesthetic PodcastDesIGn Live - Branding for Sustainable Businesses with Design by JRSIn this week’s desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind. They’ve talked about the different ways you can implement sustainability as a designer and as a person, how to bring awareness and how brands can be more sustainable. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
2020-07-1423 min
Kiss My Aesthetic PodcastWhat is a Brand DesignerIn this episode Michelle talks about what is a Brand Designer. She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a brand designer that's a good fit for your project? And how do you become a brand designer? WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page...
2020-07-1418 min
Kiss My Aesthetic PodcastDesIGn Live - Benefits of Hobby Collecting with Elby CreativeIn this desIGn Live, Michelle got to interview Lauren Braier of Elby Creative! Lauren is a self-defined “hobby collector” and we got to talk about how being multi-passionate makes you a better designer. In Elby Creative they specialize in branding and packaging design. They love working with passionate and creative small businesses (because they're just like you!) WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
2020-07-1444 min
Kiss My Aesthetic PodcastHow I Started my Brand Design BusinessIn this episode, Michelle explains how she started her brand design business from square one. Probably her most asked question! Michelle has the entrepreneurship running through her blood as pretty much her whole family owns a business! She explains why she decided to major in Fine Arts and Art History. She shares how she began to work before even finishing college and how she became an entrepreneur herself. Michelle’s always loved to travel and knew she had to do something that would allow her to follow her dreams! WORK WITH MKW CREATIVE CO. Connect on...
2020-07-1414 min
Kiss My Aesthetic PodcastWhy I'm Starting a Podcast The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle is always happy to help and learn from others and spread the word. With this podcast, she wants to keep doing this by reaching more people, sharing her knowledge in her solo episodes, and interviewing other creatives. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page...
2020-06-0107 min