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Mickey Baines

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The Growth Wizards Podcast
The Growth Wizards PodcastMickey Baines, President & CRO at Kennedy & Company Education StrategiesFrom QVC to AI-Driven Enrollment: Mickey Baines on Data Hygiene, Frictionless Journeys, and 1:1 OutreachSummaryWhat can a live TV toy demo teach leaders about building high-performing, AI-enabled teams? Mickey Baines, President and Chief Revenue Officer at Kennedy & Company Education Strategies, shares how seven-minute QVC segments shaped his approach to feedback, messaging, and execution in higher education. Mickey breaks down how to translate features into benefits, set up disciplined AI experimentation, and move from broad segments to truly one-to-one outreach. He explains why you must start with foundational prompting skills, align “AI toys” to strategy, and...
2025-10-2226 minMission Admissions
Mission AdmissionsEp. 69: Bonus: Leadership Tips And Customer Service Reminders You Need To HearIn this special compilation episode of Mission Admissions, host Jeremy Tiers sifts through his Season 4 conversations to bring you some important leadership reminders, as well as a handful of customer service strategies that will help you deliver a more memorable college search experience for prospective students and families.Guest Names:Ken Anselment, Vice President for Enrollment Management, RHB Stephanie Dickerson, Associate Director of Admission, University of Louisville Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of Alabama  McKe...
2025-07-1525 minMission Admissions
Mission AdmissionsEp. 63: Narrowing the College List: More Feedback for Higher Ed Straight From the SourceReece and Mickey Baines are back for their second conversation on the pod. In Episode 49 they discussed campus visits and college emails as Reece - a high school junior - was starting to develop his list of schools. With his junior year winding down, Reece and his dad Mickey share how they’ve narrowed down the list of schools Reece will apply to, and they offer more eye opening feedback about emails, parent messaging, personalization, and more!Guest Names: Reece Baines, Junior, Wilson High School, PAMickey Baines, Partner and Technology Services Practice Leader, Kennedy & Com...
2025-04-2235 minLeadership Rules
Leadership RulesLeadership Rules with Mickey BainesIn this episode of Leadership Rules, Marnie and Nick welcome Mickey Baines, President and CRO of Kennedy and Company, to discuss leadership lessons, organizational transformation, and embracing change.We unpack critical leadership insights, including:⚽ The art and science of leadership—how to find balance and adapt based on people and circumstances.⚽ Organizational transformation lessons inspired by Ted Lasso—why understanding your "who" matters as much as your "why."⚽ Delegation and growth—avoiding micromanagement and creating opportunities for team development.Special Guest SpotlightMickey shares transformative ideas from h...
2025-01-2242 minHigher Ed Pulse
Higher Ed Pulse2024 Hall of Fame: Mickey BainesToday's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey’s innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey’s expertise is reshaping higher education.Check out the full episodes Mickey appeared on: Mission Admissions - Episode 49 The Application - Episode 49 Key TakeawaysRedef...
2024-12-1315 minCRMprov with Mickey Baines
CRMprov with Mickey BainesAlmost Endless Tips to Improve #Email campaigns in #highered with author Nancy Harhut | CRMprovJoin host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation. Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates. Key Topics Explored The Psychology of Hesitation: Understanding what makes prospective students pause—and how to address it Language That Moves: How specific word choices can dramatically impact response rates Autonomy Bias in Action: Practical techniques for giving prospects a sense of control in their decision-making Th...
2024-10-2424 minCRMprov with Mickey Baines
CRMprov with Mickey BainesLeveraging AI Agents in Higher Ed AdmissionsIn this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Understanding AI recruiters as institutional agents - The multi-channel approach to student engagement - How AI learns and represents your institution - Real results: 4x increase in top-of-funnel engagement - Implementation strategies and best practices KEY TAKEAWAYS: - AI recruiters act as agents of the institution, proactively building relationships with...
2024-10-1722 minCRMprov with Mickey Baines
CRMprov with Mickey BainesEmbracing #AI in #HigherEdMarketing, with G2's Katlin HessIn this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success. Key takeaways for CRM and AI enthusiasts in higher education: AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts. Effective AI Prompting: Learn the importance of providing context and asking targeted questions to get optimal results from AI tools. Time-Saving Strategies: Explore how AI can significantly reduce content creation time, allowing marketing teams to focus on strategy...
2024-10-1026 minCRMprov with Mickey Baines
CRMprov with Mickey BainesUsing #AI to find the data within the data in #highered - CRMprovThis episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management!  Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment. Prepare to have your synapses fired as Geoff shares:: His journey from tech wizard in multiple industries to higher ed revolutionary Why smooth sailing beats choppy waters in the enrollment process (hint: it's all about reducing friction!) The untapped goldmine lurking in t...
2024-10-0349 minCRMprov with Mickey Baines
CRMprov with Mickey BainesBuilding Your AI Skills in #HigherEdSummary In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clear and direct language, strategic and data-driven responses, and empathy in creating brand voice and messaging. Nico also explains the process of prompting the AI model and how it can be customized to specific use cases. Overall, the conversation highlights...
2024-09-2729 minCRMprov with Mickey Baines
CRMprov with Mickey BainesYou Had Me At Lasso - Defining your leadership style through the lens of Ted Lasso"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso, Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came together to create a leadership framework based on the TV show Ted Lasso. The book offers a personal leadership assessment that aligns readers with one of five characters from the show, and the authors explain why they chose those specific characters. They also discuss the concept of the character revolution...
2024-09-1033 minMission Admissions
Mission AdmissionsEp. 49: Campus Visits and College Emails: Feedback for Higher Ed Straight From the SourceI’m ending Season 3 with a unique and very insightful episode where I’m joined by Mickey Baines who works on the higher ed partner side, and his son Reece who is a high school junior. Their family recently drove up and down the east coast, visiting 12 college campuses. Hear some eye opening feedback and stories about the experiences they had, as well as how the college search process is going. Guests Names:Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & CompanyReece Baines, Junior, Wilson High School, PAGuests Social:Micke...
2024-08-2748 minThe Application with Allison Turcio
The Application with Allison TurcioCreating Amazon-Like Experiences in Higher EducationIn this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study of Amazon's customer experience strategies and his hands-on experience in higher education. The discussion explores strategies to engage prospective students, the importance of new data collection points, managing the "messy middle" of the enrollment funnel, and how lessons from Amazon can enhance the student enrollment process.Key “How Tos” you’ll hear in this episode: Engage parents effectivelyLeverage CRM Data for personalizationTailor communications to reflect the student's journey stage and pre...
2024-08-1341 minCRMprov with Mickey Baines
CRMprov with Mickey Baines3 Hacks to improve engagement with prospectsAs college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked. Here are three easy, yet powerful hacks to consider to ensure the new and advanced tactics you deploy are as successful as they can be. This episode covers: 1. Using 1st or 2nd person language in subject lines 2. Designs for Call-to-Action buttons 3. The role of the "From" name in emails to build trust Leveraging these actions in your...
2024-05-0103 minCRMprov with Mickey Baines
CRMprov with Mickey BainesA Higher Ed Masterclass on Data for Growing Admissions ProfessionalsI came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC. The course was focused on the use of data to help admissions counselors better understand their pipeline and manage their territory. Well, I had to have Burge join me for a conversation about the course and to understand how that data helps those staff leverage their CRM to execute their work to build and convert their prospective students through the enrollment...
2024-04-2519 minCRMprov with Mickey Baines
CRMprov with Mickey BainesFrom NFL player to Consultant - Maurice Simpkins' journey to prevent Fraud in Higher EdFraud is real in #highered. How real was eye opening for me as I dove in recently with a client. Some of it is bots; some of it is humans. It's not ONLY fake applications anymore. It's fake enrollment. Yes, that creates a significant number of financial audits, check and processes. It also creates issues with courses filling with fake students. Enter Maurice Simpkins and AMSA Connect IRM Platform. Maurice is a former National Football League (NFL) player and a member of Coastal Carolina University's inaugural football team. Discover his journey to prevent fraud, and hear about the moment...
2024-04-0928 minCRMprov with Mickey Baines
CRMprov with Mickey Baines3 Ideas to increase Virtual Event RegistrationsLooking to increase your #virtualevent sign ups? Here is a tip and it comes from Jay Schwedelson's podcast, Do This Not ThatCreate a special offer that is highlighted in your email's #subjectline. Using your internal goal for the number of registrants you'd like to have attend, offer BONUS content to drive speed to event registration (#highered examples in the episode!). Why is this important? When Jay and his team monitored tactics built this way, they saw 30% lifts in registration when compared to the standard promotional messages. So I crafted a few ideas...
2024-04-0206 minCRMprov with Mickey Baines
CRMprov with Mickey BainesHow do you communicate goals across your organization? With the right VISION.This episode is a doozy! Join Mickey and @ZingTrain's Joanie Hales as they look at the forward-looking, story telling approach for building the right vision for your transformations, annual plans or other large scale efforts. This process looks at the ways to build a tory that defines your project, communicates clear goals and outcomes, sets the timeframe and lists the roles and responsibilities of those involved - and it does this in a way that is FUN! Follow Joanie on LinkedIn Follow Mickey on LinkedIn Download a sample vision we developed...
2024-03-1929 minCRMprov with Mickey Baines
CRMprov with Mickey BainesWhy do 70% of transformation efforts fail or under-achieve? A conversation with John RossmanMickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27. In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your organization. They also cover risk, and look at steps to assess it more effectively and to determine when a decision is needed to continue or pivot in your transformation efforts. John Rossman is a best selling author, and his new book, Big Bet Leadership, offers a playbook for leading transformations. We love this book and...
2024-02-2021 minCRMprov with Mickey Baines
CRMprov with Mickey BainesWhy do so many transformations fail? Interview with best selling author, John RossmanOver 70% of transformation efforts underachieve or altogether fail. In this episode of CRMprov, Mickey is joined by John Rossman to discuss his new book, Big Bet Leadership which releases February 27, as well as some of the things he learned while serving as a leader at  @amazon  . This was another really deep and impactful conversation. John's new book is a playbook for leading transformations. Together, Mickey and John discuss the keye elements of a transformation, from establishing a proper vision, to running project update meetings, they cover both strategic and tactical efforts needed to lead these la...
2024-02-1520 minCRMprov with Mickey Baines
CRMprov with Mickey BainesUnderstanding your prospective students - findings from the 2024 Marketing and Enrollment Management Benchmark ReportUnderstand what matters most to your prospective students. This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report. Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the build out marketing and recruitment plans. Specifically, understanding the key topics of importance students have shared, as well as the role of speed to response in their enrollment decision. Chris Gilmore, Ed.D., is Vice President of Enrollment Management at...
2024-02-0829 minCRMprov with Mickey Baines
CRMprov with Mickey BainesPart 2: Understanding the Role of the Campus TourThis week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations. The high energy episode continues! Expect lots of fun many useful nuggets (large and small) to help you better leverage your campus tour, and the data it provides to support your engagement with prospects within your #CRM. Jeff Kallay (⁠https://www.linkedin.com/in/jeffkallay/⁠ ) is a senior vice president of e...
2024-01-2924 minCRMprov with Mickey Baines
CRMprov with Mickey BainesUnderstanding the role of the Campus Tour - with Jeff KallayOne of the most influential experiences for a prospective student is the campus tour. But what makes the moment so special, and what may be impacting it from having the most influence? Mickey is joined by THE campus tour expert, Jeff Kallay, and together they barely kept the show on the rails. Let's just say it's high energy, lots of fun and full of nuggets (large and small) to help you better leverage your campus tour, and the data it provides to support your engagement with prospects within yoour...
2024-01-2528 minCRMprov with Mickey Baines
CRMprov with Mickey BainesHow can you strengthen your Admissions Funnel in #highered? A convo with Emily SmithThis week, Mickey is joined by CollegeVine's Vice President for Partnerships, Emily Smith, to take a deep dive into strategies for building your admissions pipeline. With topics around direct admissions and college search, Emily shares some great insights into more effective approaches to strengthening your funnel and growing your enrollment. Hosted by Mickey Baines, CRMprov dives into best practices for the use of #CRM in #highereducation. With roots in #admissions, enrollment, marketing and #studentsuccess, we welcome guests with various expertise around #communications, #data, #AI and operational automations to discuss ways colleges and universities can...
2024-01-0421 minCRMprov with Mickey Baines
CRMprov with Mickey BainesBuilding Early Alert Action Plans for #StudentSuccess"What types of #data would you add to my #CRM to help improve our #EarlyAlert Action Plans?" A long-time friend sent that question to me. So I highlighted 5 points of data (PLUS one bonus point!). These are pieces of data that may not already live in your CRM, but are also not hard to find and implement. I've included data about: past due dates visits to academic support and to student success student success communication engagement show rates for appointments chatbot usage and the bonus (you have to watch or listen...
2023-12-1807 minCRMprov with Mickey Baines
CRMprov with Mickey BainesBuilding Community in #highered - a conversation with HubSpot's Director of Community, Evan HamiltonColleges and universities are always looking to build stronger communities, but as online enrollments grow, finding ways to build them has become a larger challenge. How do you build an online community in #highered? Enter Evan Hamilton, HubSpot's Director of Community. Evan has years of experience building and managing online communities. He knows what makes communities succeed and what makes them fail. After attending Evan's presentation on the 5 Reasons Communities Fail at the annual #INBOUND conference this fall, Mickey reached out to have Evan join and guide us through this conversation.
2023-12-1427 minCRMprov with Mickey Baines
CRMprov with Mickey BainesSupporting Students Through Community a Conversation with Cooper Jones, CEO of RahRahFinding solutions to help students find and build their community when first enrolling is a critical step in their success. In this week's episode, Mickey is joined by Cooper Jones, Co-founder and CEO of RahRah. Mickey and Cooper look at the role of community and discuss various ways colleges and universities can better support students in the onboarding process, especially through the lens of the RahRah app. Mickey also looks at the data that can be leveraged for orientation and #studentsuccess and service teams to better understand eachstudents' experience, and how well they are acclimating...
2023-12-0730 minThe Weekly VineDown with Emily Smith
The Weekly VineDown with Emily SmithProfessional Development Series | Elevate Your Outreach with Mickey BainesReaching students in a meaningful way isn't easy.Join Emily Smith and Mickey Baines in this recording of our VineDown from November 16, 2023 to learn more about optimizing your communication to prospective students. In this video, they talk about high level strategy, and also provide some more nuanced and useful tips your team can implement now to improve the way you and your team build connections with students.You'll learn some actionable insights and get access to a take-away exercise you can start using to improve your comms now.
2023-11-2044 minCRMprov with Mickey Baines
CRMprov with Mickey BainesReplacing those boring Communication Flows for ApplicantsSome of the most boring, repeated and ignored communication workflows in #highered admissions are those focused on driving prospective students to complete the application process - those emails that remind them that transcripts, essays, etc. are missing. In this "pod-mini", host Mickey Baines, offers many tips in only 5 minutes! Ideas include tips about topics you ca use to support students that need help completing the process, topics that connect with "missing transcripts" without yo have to say (for the umpteenth time), we are missing a transcript. #CRMprov is the...
2023-11-2004 minCRMprov with Mickey Baines
CRMprov with Mickey BainesEngaging Parents in the Admissions Process - What You Need to KnowIn this episode, Mickey is joined by Dave Becker, Co-Founder and CEO of CampusESP to discuss the role of parent and family engagement in the admissions process. They discuss the expectations of parents in their children's higher ed experience, from admissions through graduation. Dave also share some of the lessons her and his team at CampusESP have learned supporting colleges and universities to make the effort easier and to improve relationships with families. Voted A Top Place To Work, CampusESP is located in Philadelphia, PA, and now supports over 350 colleges and universities...
2023-11-1332 minCRMprov with Mickey Baines
CRMprov with Mickey BainesWhat are Parents' Expectations in the Admissions Process?In this preview of episode 3 of our season, CRMprov host Mickey Baines welcomes Dave Becker, Co-Founder and CEO of Campus ESP to discuss the role parent play in the Admissions and beyond. In this clip, check to see how much their expectations have changed over the last 6 years. We were shocked! #highered #admissions #studentsuccess #parents
2023-11-0901 minCRMprov with Mickey Baines
CRMprov with Mickey BainesUsing AI to predict Enrollment and Student Success - where do you start?There is a lot of buzz on #AI these days, but so much of that is focused on tools like ChatGPT as a way to generate content. But there is a deeper, more advanced use case that gets overlooked. In this episode, Kirsten Lum, the founder of CTO at storytellers.ai walks us through the steps for using AI to understand and predict a student's journey - from enrollment to graduation. We discuss the initial barriers that hold colleges and universities back, and the key decisions needed to launch this effort. #highered #enrollmentmanagement #studentsuccess
2023-11-0628 minCRMprov with Mickey Baines
CRMprov with Mickey BainesCommunication strategies that click (literally)Season 3 kicks off with more content than one of Shakespeare's plays! Mickey is joined by Jay Schwedelson, Founder and CEO of SubjectLine.com. In this conversation, Jay shares tip after tip of tactics to improve clicks and conversion in your #highered communications. With a deep look into subject lines, email and SMS content and event promotions, Jay demonstrates his experience and expertise in all things email, clicks and conversions. These tactics are important and crossover to all aspects of the student lifecycle, so whether you work with #studentsuccess, #alumni or #admissions, there are take-aways for you.
2023-10-3023 minCRMprov with Mickey Baines
CRMprov with Mickey BainesBuilding your path with Predictive AI in #HigherEdHow can colleges and universities start with predictive AI? In episode two this season's CRMprov, Kirsten Lum, Founder and CTO of StoryTellers.ai shares how they help clients get past various barriers and challenges to start leveraging and responding to predictions. In this short teaser, she shares how clients typically spread those ideas once they get started. Full episode available November 6, 2023!
2023-10-2402 minCRMprov
CRMprovEp. 28: Expanding the Data-Driven Approach in an Constrained Optimization AtmosphereWe’ve all heard the adage - “begin with the end in mind” (one of Stephen Covey’s 7 Habits of Highly Effective People) - but how does the work that you and your institution do with your CRM abide by this crucial principle?  The winding and unscripted conversation that host’s Mickey and Jamie have this week with guest Rich Kochman highlights the intricate level of detail that is required to design and implement the right system, in the right way, in order to get to a meaningful end. There are SO MANY rich moments in the conversation...
2023-04-0445 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Ep. 62: Here's How ChatGPT Can Make You More EfficientUnless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web. Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is sure to get you much more than that in return while also adding to the creativity infused in your work.  Mick...
2023-03-3142 minCRMprov
CRMprovEp. 27: Well Implemented - Transition Notes from a Former Higher Ed Staffer Turned CRM Implementation ConsultantIf you ask 10 Higher Education Admissions and Marketing Team members if their CRM was well implemented including all the experiences that go along with that, chances are you’ll get 10 different assessments and opinions of the experience - even if they all work at the same institution. Dan Shanley - a colleague of Mickey’s at Kennedy & Co has lived that experience over and over as a tech implementation manager – but he has similar lived experience on the institution side.  And he has done this more than once at more than one institution.  Jamie and Mickey use this epis...
2023-03-2137 minCRMprov
CRMprovEp. 26: Part 2 of 2: CRM Implementation Complete ✅ – Now What? Setting Up Data Governance.In today’s environment, almost every institution has a functioning CRM. But in most cases, there are supplemental items that need to be added to the CRM in order to meet all the technology needs of a given campus.  Does any of this sound familiar? In this episode, Dr. Terricita Sass connects with Mickey and Jamie to provide insight on the very practical matters related to technology on the campuses that she has been involved with.  Specifically, she addresses the following areas:What does data governance look like on her current campus?How is new technology intro...
2023-01-3127 minHigher Ed Pulse
Higher Ed PulseFanatical Friday's Ep. 58: How to Strategize and Execute a Successful ChatbotChatbots are sometimes misunderstood – luckily they’re emotionless – but in this episode, Shane and Mickey look to shed light on how to think about, set up, and integrate your chatbot to make it work FOR you. Whether you’re shopping for different software or looking to optimize your existing bot, this episode is sure to help you make smart, intentional next steps.Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds, and find their next gig.  ...
2023-01-2739 minHigher Ed Pulse
Higher Ed PulseFanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice LatteIt’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after. Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing efforts throughout the year.  About Fanatical Friday'sFanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn n...
2023-01-1339 minCRMprov
CRMprovEp. 25: The CRM Is Implemented - Now What? Considering the Value of 3rd Party Components… (Part 1 of 2)In today’s environment, almost every institution has a functioning CRM. But, is the software platform offering all the benefits and solutions that your institution needs to maximize process and efficiency?  Mickey joins up with an old friend and colleague, Len Lipkin, to discuss what is the better solution - a single system (that might be the “jack of all trades - master of none”) or a primary CRM with other third party solutions “bolted onto it.” Len - who has been a professional higher ed implementation consultant and currently owns this responsibility at the University of the Arts in...
2023-01-1029 minHigher Ed Pulse
Higher Ed PulseHere Are the 3 Key Ingredients for Texting Prospective StudentsTo text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves. Texting is another layer of your recruitment strategy and should be weaved into the fold, not seen as a tactic you need to utilize just because others are. Tune in and see how Shane and Mickey would first approach texting, what the tool must be able to do, and how it can be used to hyper-personalize a prospective student’s journey to enrollment. Fanatical Fridays is brought to you...
2022-12-0239 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Ep. 55: Fire Bullets, Then CannonballsThe need for testing is widely accepted, but what does “testing” mean in today’s landscape? In this week’s episode, Mickey, Zach, and a new co-host, Shane, discuss Jim Collins’ “fire bullets, then cannonballs” method. This method, outlined in his book Great by Choice, details the importance of measurement and calibration as it pertains to testing. What does this mean for student recruitment efforts? Come find out! You can connect with Zach on LinkedIn or Twitter, Mickey on LinkedIn, and Shane on LinkedIn or Twitter. This week’s episode is brought to you by Goodkind - a...
2022-11-1828 minCRMprov
CRMprovEp. 24: Fast is Slow – Slow is Fast: the costly repercussions of rushing your CRM implementationWe have probably all done it at one time or another - underestimating the time it will take to complete a project or overlooking the possible hurdles that will come up! Whether it is cutting short the steps or estimating too conservatively (or overlooking the contingencies that need to be factored in) the project timeline.  A lot of time when you try to speed through something - especially when it comes to software implementation or systems integration - there is a HUGE cost to improper planning.  In this episode, Mickey and Jamie take a walk thro...
2022-11-0927 minCRMprov
CRMprovEpisode 23: Move Over Influencers, the Creator Economy is Taking Your Market Share!We kick off season 2 with Kyle Campbell - the founder of Education Marketer (based in the UK).  Everyday Kyle helps people learn about marketing trends and become better creators (great gig).  He started his business with an audience and an idea. He is a creator and every day helps others become better at their creative marketing craft. Recent surveys indicate that over 50% of Gen Z or Alpha students want to be (or already are) creators. But the difference is, this generation of creators doesn’t see this (necessarily) as their full time gig….but it is a BIG par...
2022-10-2634 minCRMprov
CRMprovEpisode 22: Stop Shaming: Work & Life Balance is a Personal MatterMickey and Jamie thought they were going to talk about one thing….but ended up on a COMPLETELY different topic (so tune back in to hear that later one). In true form to the show, we pivoted to talk about something else - a true riff!  So here it is…the topic - determining YOUR personal work life balance. Have you ever thrown shame on someone who you think is taking too much time off….OR someone who doesn’t take enough time off?  Do you consider yourself qualified to measure how other people are dealing with this balanc...
2022-09-2032 minCRMprov
CRMprovEpisode 21: Take Matters Into Your Own Hands - inciting cultural revolution when it’s neededSaint Jerome is quoted as saying, “Good better best, never let it rest until the good is better and the better is best” [this quote feels like it needs a bouncing ball to make it into a sing-a-long - Enrollify swag to the team who sends a video of you singing this lyric]! But really…as higher ed marketers and enrollment management professionals, how does this translate? Mickey and Jamie, as higher education vendors, are in the business of fixing or helping clients come up with solutions to issues that they’re facing - trying to create the BEST...
2022-08-1032 minConfessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO — with Jaime HuntEp. 7: Sustaining and SurvivingThe job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode, Jaime talks to Alan Stein, author of Sustain Your Game:  High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In the course of their conversation, Alan and Jaime discuss:What causes burnout and how can leaders recognize it in themselves and their teamsWhat actually causes stress and how to liberate yourself from itHow to be a high-achiever without giving up your work-life balanceWays to str...
2022-07-1555 minCRMprov
CRMprovEpisode 20: The Art of Transition - following your heart to pick the perfect place & position (#greatresignation)The Great Resignation is a thing…and it’s having an impact in ALL industries for ALL generations.  There is something that is very exciting about it…and there is something about it that continues to scare the hell out of employers across the globe.  But there is another perspective to consider - that of the employee.  In this episode Mickey and Jamie connect with Pete Leung Ed.D, Manager of Student Systems (and lead Slate CRM Administrator) at the School of Graduate Studies at the University of Toronto. In the midst of the pandemic, Pete did a gut chec...
2022-07-1240 minHigher Ed Pulse
Higher Ed PulseThe Brewstorm Episode 3: What Makes You Actually Click an Ad?In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education.  From acceptance packages, to prospective stud...
2022-07-0832 minHigher Ed Pulse
Higher Ed PulseEpisode 127: Hot Takes on the Future of Social Media in Higher EdTodd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education.  Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. If you like this podcast, chances are you’ll like other Enrollify shows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed...
2022-07-0755 minHigher Ed Pulse
Higher Ed PulseAttention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing.  The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look a...
2022-07-051h 11Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO — with Jaime HuntEp. 6: Brought to you by the letters N T RAchieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requires collaboration between Admissions and Marketing; however, at many universities, those relationships are fraught. And at some – they are nonexistent. In this episode Jaime talks with her colleague and friend Brent Shock, the VP for Enrollment Management and Student Success at Miami University, about their successful partnership.Key takeaways from from this episode include:Understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two...
2022-07-0144 minThe Application with Allison Turcio
The Application with Allison TurcioEpisode 7: The Power of Personalized Discovery in the Student ExperienceNetflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which is why personalized discovery through the FYP, Netflix’s suggested shows and the Washington Post’s “what to read next” feature is essential to keep audiences engaged.Other social giants are catching on, which is why you see “suggested posts” more than ever on Facebook and Instagram and why your Twitter feed is showing Tweets based on topics instead of just from those you follow.The overwh...
2022-06-2859 minHigher Ed Pulse
Higher Ed PulseThe Brewstorm Episode 2: Hosting Memorable Student Recruitment EventsIn this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education.  From acceptance packages, to prospective studen...
2022-06-2240 minHigher Ed Pulse
Higher Ed PulseAttention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc...
2022-06-2156 minConfessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO — with Jaime HuntEp. 5: Maturing Higher Ed MarketingThere has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it va...
2022-06-1748 minHigher Ed Pulse
Higher Ed PulseEpisode 126: How Higher Ed Should Think About TikTokOn this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibuddy - the leader in peer-to-peer marketing from st...
2022-06-161h 03Higher Ed Pulse
Higher Ed PulseThe Brewstorm Episode 1: Starting and Maintaining a Student-Run PodcastIn this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swa...
2022-06-1550 minThe Application with Allison Turcio
The Application with Allison TurcioEpisode 6: The Power of Search & Discovery in the Student ExperienceIn this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements contribute to the student digital experience and, when done correctly, can remove friction and contribute to better outcomes on your website.  The two also discuss:Campus-wide website projects & governance The concept of “easy disqualifiers”Why high-quality search functionality mattersThe age of discovery and what it means for higher ed contentThis episode is brought to you by Rah Rah- a Community Engagement system that provides a simple sol...
2022-06-141h 02CRMprov
CRMprovEpisode 19: How Do Assessments Fit Into Your Enrollment Growth Plan?There has been A LOT of buzz in Higher Ed about assessments - esp in the past decade. And, if we think about it, assessments of the past are really viewed in a way that AI is currently viewed.  It was predictive, it was a measure of engagement, it was a qualifier. So the question remains, how are assessment companies adapting to a new world of technology? Or more aptly, how is a company like ETS - a 75-year old juggernaut research firm -  transforming its products and its approach in order to create a more frictionless pro...
2022-06-1423 minConfessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO — with Jaime HuntEp. 4: What Do You Wanna Be When You Grow Up?As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science. In this episode, Jaime talks with Kin Sejpal, the newly appointed CMO for University of Redlands and a fellow first-generation college student about their experiences rising through the ranks in higher education.Takeaways for this episode include:- How to gain the skills you need for a CMO role...
2022-06-0349 minHigher Ed Pulse
Higher Ed PulseEpisode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy MajorsOn this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new majors. Kin dives deep into the importance of packaging in higher education marketing — the “5th P” in th...
2022-06-0258 minCRMprov
CRMprovEpisode 18: The CRM Throughline - a strategy that delivers throughout the student lifecycle?CRM’s can often be categorized as a piece of software that ties together a series of tactics.  PERIOD. But, in truth, the CRM has the ability to create a customer experience from awareness to delight. Our job, as CRM implementers, is to use the CRM to create a full-circle experience that keeps bringing customers back to the table. In this week’s episode, Jamie and Mickey take a little time to retrospectively talk about the discussion with Amanda Scott, from Be The Match. In digging deeper into this previous discussion, there are some big aha moments that J...
2022-05-3142 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student StoriesEvery enrollment manager knows how important authentic student stories are to the student recruitment process.  Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and leveraged. Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services...
2022-05-2725 minStarter Stories
Starter StoriesStarter Stories Episode 24: Ben Congleton - Founder of OlarkIn just a moment, you’ll meet Ben Congleton —  Founder of Olark, a live chat software and data tool that serves colleges and universities of all shapes and sizes. Growing up, Ben wanted to be a professor like his father before him.  And while he completed both a bachelors and masters degree from Virginia Tech and started his PhD at the University of Michigan, Ben ultimately realized that he was a bit more interested in business than in higher education.So he decided to pursue one of the many business ideals he had noodled on for a f...
2022-05-251h 09Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO — with Jaime HuntEp. 3: Mixing Business with MeasureAs marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking attributionadvice on how to use the data you uncover to make decisionsa deep dive into the KPIs you should consider measuring
2022-05-2048 minCRMprov
CRMprovEpisode 17: Make Me A Widget - CRM Implementation & Campaign Insights from a National Non-ProfitCRMprov re-cap - In the year 2022, the crew at CRMprov has reached into other verticals that are heavily invested in CRM technology, but might be doing things differently than we have done in higher education. We are learning a lot through this - and gaining a lot of insights with this. Mickey and Jamie get the wonderful opportunity to sit down with Amanda Scott. In her role as Senior Manager of Strategic College Programs and Initiatives at Be The Match, she’s involved in a lot of campaigns - and this means a lot of CRM activity. AND...
2022-05-1748 minCRMprov
CRMprovEpisode 16: Building More “Flirt Power” Into Your CRMLearning how to flirt is not everyone’s strong suit - in fact, some people are exceptionally bad at it (you know who you are).For the average higher ed institution, there might not be too much attention paid to the little but CRITICALLY IMPORTANT things. In fact, there is typically an overinvestment made in pushing the “learn more” and “apply now” transactional moments while the little nuances or “wow moments” are labeled as frivolous..  But does your institution push transactions too much and too fast?  Are you force-feeding your prospects so much that they are “spitting out...
2022-04-1124 minCRMprov
CRMprovEpisode 15: Using “Little Wows” To Make A Big Difference in Your Customer JourneyHigher Ed deals with FOMO in a big way.  Institutions all over the country are almost always interested in knowing things like:How do our competitors handle their marketing tools - what’s included and what does it produce?What does the communication process of other institutions look like?What tools are being used…and what systems do they have in place to move prospects to enrolled students?  Is it working like they want?The problem that we see at CRMprov is that we look too much to other institutions for some of the answers that might be rea...
2022-03-2236 minCRMprov
CRMprovEpisode 14: New Year’s Resolution 2022: Don’t Practice What You Preach, Preach What You Practice!It’s a pretty well known fact that CRM technology is usually pretty far behind in the higher ed space (when compared to other industries).  That’s the bad news. BUT, 2022 represents a new beginning…a season when we can all move beyond theory and into expanded practice.In today’s show, Jamie and Mickey frame up what the next few shows are going to look like as the team at CRMprov uses 2022 to explore the CRM functionalities and technologies that are currently used in other industries.  Why do that? You’ll need to listen to hear all the reas...
2022-03-0719 minCRMprov
CRMprovEpisode 13: Make a U-Turn: Setting CRM Implementation Due Dates & Milestones MarkersPeter Drucker, the great leadership guru, once said that “culture eats strategy for breakfast.” As you may know, there is certainly some culture to both introduce and overcome in the process of implementing a CRM on campus.In this episode, Mickey and Jamie sit down with Julie Hummel and Mike Bittle, two friends and fellow CRM implementers from the north (yes, I mean Canada). Mike and Julie have been implementing for a while now…and they have encountered some struggles (it’s an implementation after all). BUT, they are seeing the tides start to turn. They are seeing e...
2022-02-1540 minCRMprov
CRMprovEpisode 12: Packard’s Law, StormWater Management, and CRM Competencies — Getting First Things First in a CRM ImplementationAt CRMprov, we have been on a kick recently, showing the different proficiency levels that institutions MUST be thinking about when it comes to a fully optimized CRM implementation. And, in truth, sometimes this order of operations is not always the most popular notion when we are hungry for a full and fast implementation process.This week, Brad Camilleri from Biola University jumps right into this topic giving his views on CRM competencies and how these integrate across campus in order to provide the highest levels of insight.  From database and outbound marketing usage to reporting and t...
2022-01-3132 minHigher Ed Pulse
Higher Ed PulseEpisode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and MarketingThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRMprov. CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!On this...
2022-01-2745 minCRMprov
CRMprovEpisode 11: Hard Right Turn — Handling Those Pesky Mid-Stream Decisions During CRM ImplementationImplementing CRM software doesn’t happen overnight. As you travel the implementation timeline, things change along the way, from staff turnover to internal slowdowns to pivots on the vendor side of the implementation.  In this episode, Mickey and Jamie have a real-time discussion with Dr. James Coker (East Carolina University) who is “in the midst” of a current implementation.  He is about 75% done; however, he faced significant pivots during the past eight months of the process.  Dr. Coker gives some pointers on how to create a unified knowledge base along with a strategic outlook on bringing everyone together t...
2021-12-0847 minCRMprov
CRMprovEpisode 10: Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and MarketingBy nature, we often think of change and transformation leading to higher levels of complexity. This makes sense, as we all enjoy stability, routine, and sameness. Our guest this week, Shannon Zattola, VP of Enrollment Management and Marketing at Ursinus College, says this in our interview: “If you’re not changing, you’re dead in the water.” In fact, the past 24 months have been a test kitchen for higher ed trying, testing, changing, and responding.During this week’s show, we discuss how the historic roles within the admissions and marketing offices are changing. Some of the recent tra...
2021-11-0843 minCRMprov
CRMprovEpisode 9: Are CRM Vendors Failing The Higher Ed Industry?Anyone who has been in higher ed for the past decade knows that CRM technology has changed A LOT. Tools, data, AI, integrations, automations…all spanning the entire student life cycle.  But what hasn’t changed as quickly is our human capacity — or maybe desire — to adopt new technology into our process.  We ALL want to be pros (working smarter with the right tools) but sometimes we don’t know what we don’t know. And this poses a problem; both to institutions and to product developers.At CRMprov, we believe in technology, but not just the implem...
2021-10-0730 minCRMprov
CRMprovEpisode 8: Here We Go Again — Leveraging CRM and Other Data Resources to Communicate PertinentlyFall is right around the corner. With the recent delta variant flare-up, colleges and universities are preparing for student arrivals on campus...at this point, anyway. The major difference this fall is that most of these institutions have been planning to go back to in-person learning.In this episode, Mickey and Jamie take a look at how campus leaders can react to the potential issues that might face them on campus this fall.  Whether it’s contact tracing or communicating with resident students or program majors, we discuss how campus leaders can assemble a  top-notch team in orde...
2021-08-3024 minCRMprov
CRMprovEpisode 7: Tackling Your Transcript Evaluation Through a CRMCRM Implementation takes all shapes & sizes - sometimes, if you have a long enough tenure in the higher ed industry, you get the lucky ADDED BONUS of implementing more than one (make sure you pick up on my dripping sarcasm here :)This episode includes an interview with Kevin Ezzell, the MBA program director at Lehigh University.  Kevin has implemented an early version of Target X’s Salesforce CRM, Slate, and now yet another instance of Salesforce.  Along the way he has picked up a lot of build skills and has solved a LOT of internal roadblocks.Pu...
2021-08-0249 minCRMprov
CRMprovEpisode 6: Higher Ed Can’t Coast Through Chaos – Strategically Merging Resources to Improve Access and AffordabilitySouthern New Hampshire University has been a household name when it comes to online education. But the campus-based program has operated independently, for the most part, for decades. However, there was a recognized need to optimize process and technology in order to better serve students. The COVID-19 pandemic increased the urgency for this need and SNHU stepped up to the challenge.This week, Mickey and Jamie are joined by Tim Whittum, SNHU’s Associate Vice President of Campus Admissions. These three higher ed pros dive deep into the changes that are being made at SNHU with their CR...
2021-06-2848 minCRMprov
CRMprovEpisode 5: Misplaced Light Switches and Orchestra Music — Who’s Managing Your CRM Success?Client success is a relatively new idea within the higher ed space. It means much more than standard account management — client success managers can (and should) be a proactive part of your on-campus software solution. How much are you maximizing the experts who support your CRM? Remember: their guidance is part of what you’re paying for.In this episode, Mickey and Jamie get a chance to catch up with Emily Smith, a Client Success Manager (CSM) at TargetX. Emily has been helping on-campus enrollment and tech teams with both implementation and strategy for the past 6+ years. As y...
2021-06-0739 minCRMprov
CRMprovEpisode 4: CRM Implementation Questions to Consider as Institutions Innovate and Adopt TechnologyMickey Baines and Jamie Gleason go 'guest-less' on this episode of CRMprov as they ruminate on the CRM implementation expectations, process, scaling, and timeline. These seasoned pros have both been through on-campus CRM decisions and implementations processes. They have seen “the good, the bad, and the ugly” when it comes to this process — both on campus and from the vendor perspective. While they've seen things go very wrong, they've also witnessed implementations go very right. As commencement passes and summer approaches, many institutions are in the final decision-making process for a new CRM implementation, in the sales process...
2021-05-1728 minCRMprov
CRMprovEpisode 3: A Journey to the ‘Tech Side’ in an Age of ChangeThere is a joke in the higher education space — professionals who make the switch from working 'on campus' to the vendor side often refer to themselves as moving to the 'dark side.' Maybe the moniker is a bit sinister, or maybe not! In this episode of CRMprov, Mickey and Jamie riff with Amy Maltagliati from the University of New Hampshire about her journey to the 'tech side.' As a former college athlete and admissions recruiter, Amy is now a member of the recently-centralized Salesforce Tech Support team that supports all campuses of the UNH system. As...
2021-05-0338 minCRMprov
CRMprovEpisode 2: Untapped Potential: The Role of Data Science in Higher Ed and What You Can Do at Your InstitutionIn this episode, Mickey and Jamie crack open the labyrinth of all things data in the education space. They share insights into how institutions can dive into the treasure troves of data available to them. Their guide for this chat is Brad Weiner, Director of Data Science at the University of Colorado at Boulder. The free-range journey takes some interesting twists and turns as they discuss the mass of data available to most institutions, the difficulty of “point solutions” that use some data points but cannot process others, and the role of status quo bias in the decis...
2021-04-1942 minHigher Ed Pulse
Higher Ed PulseEpisode 82: Introducing CRMprov — a New Podcast from EnrollifyCRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software. Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate institutions, two different CRMs, two data sets...and all the other stuff that goes along with it. And, spoiler alert, they decided to go with a different CRM...
2021-04-0847 minCRMprov
CRMprovEpisode 1: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus SoftwareSome decisions are harder than others (duh)...and this is especially true when choosing a new CRM for your campus.  The actual choice of software always gets all the glory...but the rest of the process is equally (if not more) important and OFTEN gets overlooked.In this episode, Mickey and Jamie connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, PA). Jefferson's CRM journey was, let's say, complicated...including the merger of two separate institutions, two different CRMs, two data sets...and all the other stuff that goes along with it. And, spoiler a...
2021-03-2944 minCRMprov
CRMprovTrailer: Buckle Up, Buttercup. This is CRMprov.Get to know the show hosts!Mickey BainesJamie Gleason
2021-03-1203 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 16: Post-Virtual-Event Communication StrategiesEveryone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communication strategies? How should enrollment managers effectively differentiate their follow-up emails, texts, and phone calls from their competitors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enr...
2020-10-2333 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this FallDifferentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and digital communications. On this week's episode of Fanatical Fridays, Zach Busekrus and Mickey Baines discuss ideas for how enrollment teams can up their "personalization game" in order to stand out in a sea of sameness. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you...
2020-08-2825 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?How has COVID changed the makeup of enrollment management teams? Does marketing and recruitment in a virtual world require higher education leadership to find different talent? If so, what new skillsets should VPs of Enrollment and Marketing be looking for as they seek to hire admissions counselors and directors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you l...
2020-08-2130 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe'sHow do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? What lessons can higher ed marketers learn from Trader Joe's to improve the performance of their digital campaigns? And does Gen Z navigate websites differently than Gen X and Gen Y? Get answers to these questions and more on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse i...
2020-08-1434 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays Episode 10: How to Work from an RV & Why Your Website Needs a Culture AuditDigital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school. In a world where campus visits and recruitment events are not happening, schools need to communicate their brand’s voice…their differentiators…in digital formats. And few are standing out right now. What does digital personality look like? How does differentiation happen when students are discovering every school from a 11/12 inch screen?! Find out on this week's episode of Fanatical Fridays with Mickey Bai...
2020-08-0726 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays - Episode 4Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chanc...
2020-06-1936 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays – Episode 3Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enr...
2020-06-1237 minHigher Ed Pulse
Higher Ed PulseFanatical Fridays – Episode 2Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to receive notifications every time a new episode of Fanatical Fridays is published! - - - - Connec...
2020-06-0534 minHigher Ed Pulse
Higher Ed PulseIntroducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify PodcastOur goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’re going to riff on the latest marketing and technology trends shaping enrollment management, share insights into what we’re “noodling” on in with respect to admissions and marketing in any given week, and give you really specific, tactical advice on how to move the needle in your context over the next 7 days.  In short, we’re going to have a lot of fun…and we want to invite you to the party.  This podcast is...
2020-05-2947 minHigher Ed Pulse
Higher Ed PulseEpisode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game! On the show this week, we feature an energetic conversation between Zach and Mickey on how enrollment marketers can best leverage this all-but-usual moment we find ourselves in. Tune in for original ideas and passion-filled insights on how to get "fanatical" about student recruitment in the era of COVID-19.  Among other questions, Mickey answers: - How s...
2020-05-0752 minHackiversity Podcast
Hackiversity Podcast#019: Mickey Baines (Kennedy & Company) on College Marketing, Admissions Decisions, and the Value of Self-AwarenessMickey Baines is a Principal at Kennedy and Company, a boutique educational consulting firm located in Washington, D.C. In this episode, Mickey and I discuss:  How colleges market to students, and what students can do about it; Why it's important to develop self-awareness early in college; and  What colleges are doing to promote employment opportunities for students.  Mickey's "tweetable" advice: Read To Sell is Human by Daniel Pink. 
2019-02-061h 05Brad Weisman-How you show up!
Brad Weisman-How you show up!Mickey Baines - Part 2Mickey and Brad talk about their exciting new ventures!
2013-03-2800 minBrad Weisman-How you show up!
Brad Weisman-How you show up!Meet Mickey Baines - Part OneListen as Brad talks to Mickey about how he shows up!
2013-03-2200 min