Shows
Thinking Cap Solutions PodcastIs Podcasting Killing Radio?Is podcasting really killing radio? In this episode of the Thinking Cap Solutions Podcast, we get into the podcast vs radio debate and break it down. We chat:The two different business models with differing audience needs & habitsWhy attempting the radio model on podcasts (or vice versa) just won't workWhat each medium can learn from the otherAussie audience numbers in 2025 (They might surprise you)What content creators need to understand about both without fearing eitherIt isn't just radio talent jumping into podcasting, podcasters are crossing into radio too. Content Creators have mor...2025-07-1631 minThinking Cap Solutions PodcastLeading with Emotional Intelligence: Why It’s the Superpower of Great Leaders (Not Ego Driven Ones)When two of the world’s most powerful men (Trump & Musk) carry on like schoolkids online, it’s more than just headlines — it’s a masterclass in poor emotional intelligence.This episode’s not political. It’s personal and professional. We’re unpacking what real emotional intelligence looks like (and doesn’t), why it matters more than ever, and how to build it in leadership and life.Mickey Maher and Corey Kay bring relatable examples, real talk, and a breakdown of the five key traits — from self-awareness to social skill. You’ll hear why EI is the difference be...2025-07-0224 min
Thinking Cap Solutions PodcastMastering Collaboration: How to Work with Every Creative PersonalityNot every creative clash is about the idea itself. More often, it’s about how the people behind the idea work together. In this episode, we unpack the three personality types you're most likely to encounter when shaping creative work as part of a team.Whether you're managing, coaching, producing, selling, or delivering content, knowing how to read the room and guide different personalities can be the difference between missed potential and standout results.Through something we've seen firsthand in media, real estate, and content creation, Corey and Mickey explore what to do when personalities co...2025-06-1920 min
Thinking Cap Solutions PodcastSeize the Day: How Brands Stay Relevant, Relatable and ResonateIn episode 21 of the Thinking Cap Solutions Podcast, Corey Kay and Mickey Maher dive into how brands of all sizes can seize the day to drive deeper audience connection. From local moments to national headlines, this episode explores how timely, well-aligned content creates cut-through in an always-on world.You'll learn:Why seizing the day is more than a social post — it’s a mindset shiftHow to build a content strategy that allows you to be reactive and relevantWhat brands like cafes, real estate agents and even mechanics can do to stand outWhy hiring content-savvy staff could be y...2025-06-0514 min
Thinking Cap Solutions PodcastThis Episode Broke Us - But It Was A Conversation Worth Having⚠️ Content Warning: This episode contains conversations about mental health, suicide, and personal loss. Please listen with care.This isn’t our usual episode.There’s no structure. No polish.Just two blokes sitting down to talk about something we couldn’t ignore.The recent deaths of Adam and Troy Selwood shook us. Not just because of who they were, but because of what their story says about the silent battles so many men are fighting — even those who seem to have it all.We hit record, not knowing if we’d ever re...2025-05-2022 min
Thinking Cap Solutions PodcastFind your POD - Find Your AudienceIn this episode, Corey Kay and Mickey Maher delve into the critical importance of identifying your Point of Difference (POD) in today's saturated markets. Drawing from their extensive experience in media and branding, they discuss how a well-defined POD can set your brand apart, foster genuine connections, and drive success. Through real-world examples—from Bunnings' community-centric approach to Koala's eco-friendly innovations—they illustrate the power of standing out. Whether you're a real estate agent, a podcaster, or a small business owner, discover actionable strategies to uncover and leverage your unique POD.Listen on your favorite platform:2025-05-0516 min
Thinking Cap Solutions PodcastLeading Creatives & Analyticals: The Magic of Balancing OppositesIn this episode of the Thinking Cap Solutions Podcast, we dive into the dynamics of managing two very different personality types: the analytical and the creative. Drawing from decades of leadership experience, Corey Kay and Mickey Maher share their insights on coaching, working with, and balancing these two styles in any team or industry.If you're working with creatives who thrive on spontaneity and analyticals who need structure and planning, this episode is for you. We explore...2025-04-2813 min
Thinking Cap Solutions PodcastIs Video Killing the Podcast Star? The Audio vs. Visual DebateIn this episode of the Thinking Cap Solutions Podcast, we dive into the growing debate between audio and video in podcasting. While video consumption continues to surge, we discuss why audio-first content is still king. Adding a visual element to your podcast can enhance engagement without the need for full-length video episodes so we also explore alternatives such as bite-sized video clips, behind-the-scenes content, and teaser videos, allowing you to evolve with the growing trend of visual engagement while still prioritizing great audio. Drawing on ind...2025-03-3113 min
Thinking Cap Solutions PodcastLeading Change: The 4 Pillars Every Leader Needs to KnowChange isn’t just inevitable, it’s constant. And for leaders, how you respond to it matters. In this episode of the Thinking Cap Solutions Podcast, Mickey Maher and Corey Kay unpack what effective change management really looks like. Drawing from their experience leading large scale transformation in the media industry, they explore the four essential pillars to navigating change with clarity and confidence.You’ll hear insights on:Creating alignment through strong communication and leadershipBuilding genuine buy-in and engagement across teamsEnsuring the right support and resources are in placeThe importance of adapting and iterati...2025-03-2412 min
Thinking Cap Solutions PodcastFriends with the Boss: Smart Move or Career Killer?Can you really be friends with your boss outside of work without it messing up your career?In this episode, we unpack the good, the bad, and the messy reality of boss-employee friendships beyond the office. From trust, transparency, and team culture to the risks of favoritism, blurred boundaries, and tough conversations, we share our experience and expertise including strategies to make it work. 🔹 When friendships at work fuel success vs. when they create complications 🔹 How leaders can build trust without...2025-03-1714 min
Thinking Cap Solutions PodcastThe Business of Giving: How Local Brands Can Support Their CommunitiesIn the wake of Cyclone Alfred, local businesses in SEQ and Northern NSW have a unique opportunity, not just to reopen, but to reconnect with their communities in meaningful ways. In this episode, we explore how brands can step up, show genuine heart, and build long-term trust.From free coffees and phone charging stations to partnering with local vendors and offering a helping hand, the businesses that show up now will be the ones customers stay loyal to in the future....2025-03-1309 min
Thinking Cap Solutions PodcastTaylor Swift: Elite at Audience Engagement - 5 Lessons for Your BrandTaylor Swift isn’t just a global superstar—she’s elite at audience engagement. Whether you love her music or not, there’s no denying that her connection with fans is next level. But what if you could apply the same strategies to your brand?And in true Swiftie fashion, this just happens to be Episode 13—her lucky number. Coincidence? Maybe. But given how intentional she is with every move she makes, we’ll take it as a sign this episode is a must-listen.In Episode 13 of the Thinking Cap...2025-03-0308 min
Thinking Cap Solutions PodcastNavigating Redundancy, Uncertainty & Leadership in Tough Times"An email. A meeting. The words, 'You can bring a support person.' Before anything is said, you already know—your job is gone."Last week, many talented people in media found themselves out of work. Redundancies don’t just affect those being let go—they impact the colleagues left behind, the teams scrambling to adjust, and the leaders forced to deliver the news.In this episode of the Thinking Cap Solutions Podcast, we break down what happens next:✔ For those made redundant – Processing the shock, protecting your minds...2025-02-2521 min
Thinking Cap Solutions PodcastThriving Under Poor LeadershipBad leadership exists in every industry—but does that mean you’re stuck? In this episode, we explore how to not just survive, but thrive under weak, ineffective, or even toxic leadership.We break down common poor leadership traits, from lack of communication to favoritism, and share practical strategies to stay professional, grow your career, and even step up as a leader—without the title. Plus, we reveal when it’s time to exit stage left.🚀 Whether you’re struggling with a disengaged boss or a controlling micromanager...2025-02-1718 min
Thinking Cap Solutions PodcastThe Truth About Toxic High PerformersIn episode 10 of the Thinking Cap Solutions Podcast, Mickey and Corey dive into the controversial topic of toxic high performers—those who excel in results but damage team culture. Inspired by a viral LinkedIn article from Chad Gono, we explore:✅ What defines toxic behavior in the workplace?✅ The challenge leaders face in managing high performers who exhibit negative traits.✅ Real-life leadership experiences handling difficult team dynamics.✅ Why some organizations tolerate toxic talent and the risks involved.✅ How to balance performance, culture, and accountability for long-term success.Are high per...2025-02-0325 min
Thinking Cap Solutions PodcastTop 5 SURE THINGS for 2025Welcome to our first Thinking Cap Solutions podcast of 2025! We’re talking the trends and strategies that will shape the future of content, podcasting, and audience engagement.In this episode, we reveal our Top 5 Sure Things for 2025:1️⃣ The unstoppable growth of podcasting & what it means for creators & brands.2️⃣ Why visual content—video episodes & shareable clips—is essential for success.3️⃣ How to embrace AI as a creative and practical ally in your strategy.4️⃣ The importance of an “always-on” mindset to engage audiences year-round.5️⃣ Why a content and audience engagement strategy is a non-negotiable for thriving...2025-01-2007 minThinking Cap Solutions PodcastPersonal Brand: Master Your Greatest WeaponWith a combined 30+ years media experience working with talent across the country, Mickey Maher and Corey Kay from ThinkingCap Solutions share their process for uncovering, developing and evolving personal brands.Discover how your personal brand is the foundation of a content strategy that not only sets you apart but deeply connects with audiences. Mickey and Corey break down their proven process for helping individuals and businesses craft authentic, impactful personal brands that resonate. Whether you’re a professional, entrepreneur, or creative, this episode is packed with actionable insights to help you stand out, tell your stor...2024-12-1612 min
Thinking Cap Solutions PodcastBuilding a Brand with Heart: How to Create Real Connections & Community🎙 Building a Brand with Heart: How to Create Authentic Connections & CommunityAudiences today expect more from brands than just great products—they want to connect with brands that have purpose, authenticity, and heart.In this episode, Mickey Maher and Corey Kay break down how businesses and leaders can build real brand trust and loyalty by embedding heart into their identity. They explore:🔹 Why audience expectations have shifted—and why purpose-driven branding matters🔹 How companies like Bunnings & community-driven brands build loyalty🔹 The p...2024-12-0911 min
Thinking Cap Solutions PodcastHow Podcasting Builds Your Brand & Grows Your Audience🎙 How Podcasting Builds Your Brand & Grows Your AudiencePodcasting isn’t just a content platform—it’s a powerful brand-building tool that helps you establish trust, create meaningful connections, and position yourself as an authority in your space.In this episode, Mickey Maher and Corey Kay break down why podcasting is more important than ever for businesses, brands, and personal growth. They explore:🔹 Why 50% of the world’s population listens to podcasts (and why it’s growing!)🔹 How podcasting complements your social media strate...2024-12-0206 min
Thinking Cap Solutions PodcastHealth Check Your Brand: Insights for SuccessYour brand is like a machine—it needs regular maintenance to run smoothly. In this episode, Mickey shares a real-life case study from his time leading a Brisbane radio station, where a Brand Health Check helped turn things around. Mickey and Corey walk you through the exact process he used so you can apply it to your own brand. Whether you’re running a business, leading a team, or managing a project, this practical approach can help you identify what’s working, what’s not, and how to get your brand firing on all cylinders.Take a li...2024-11-2511 min
Thinking Cap Solutions PodcastOur Tips & Tricks to Better Understand Your AudienceIn Episode 4 of the Thinking Cap Solutions Podcast, we uncover steps to building and truly understanding your brand’s audience. Mickey and Corey share practical tips on bridging the gap between audiences and customers, emphasizing why this distinction matters for long-term brand success.Listen in as we discuss the importance of rolling up your sleeves to get to know your audience firsthand, whether that’s by investing in insightful research, engaging directly on social platforms, or even organizing focus groups to capture authentic feedback. We dive...2024-11-1807 min
Thinking Cap Solutions PodcastAuthenticity Blows Up a 20 Year RelationshipIn Episode 3 of the Thinking Cap Solutions Podcast, we dive into a real-life case study highlighting the power of audience engagement through strategic content. Co-founder Corey Kay shares his personal story of how Valley Eyewear—a bold brand from the Gold Coast—captured his attention and ultimately convinced him to invest in their product, even though he’d been a loyal Ray-Ban fan for over 20 years.This episode explores how Valley Eyewear, with a content moment, managed to stand out in a crowded market and win over a brand loyalist. Corey breaks...2024-11-1108 minThinking Cap Solutions PodcastWhy Every Business Needs a Content Strategy: Building Trust, Loyalty, and GrowthIn Episode 2 of the Thinking Cap Solutions Podcast, co-founders Corey Kay and Mickey Maher draw on their 30+ years of media expertise to explain why every business needs a content strategy. From startups to established brands, they explore how content builds real connections that drive loyalty, trust, and sustainable growth.They cover the essentials: understanding your audience, setting clear goals, crafting a plan, and measuring success. Corey and Mickey also highlight why content strategy is distinct from marketing strategy and share how anyone—even a lawn-mowing guy—can leverage content for big resu...2024-11-0408 min
Thinking Cap Solutions PodcastMastering Content & Audience Engagement: Meet the Founders of Thinking Cap SolutionsMeet the Founders of Thinking Cap Solutions: Mickey Maher & Corey KayDiscover the insights of Mickey Maher and Corey Kay, co-founders of Thinking Cap Solutions, leaders in Content Strategy and Audience Engagement. With over 30 years of media expertise, they share their proven methods for creating compelling content that drives audience engagement and business growth.In this episode, get to know the dynamic duo behind Thinking Cap Solutions, as they profile their journey to success and reveal the secrets behind their credibility and industry...2024-10-2809 min