Midway Moments With Mayor Vandegrift

Shows

$New York\'s Business Podcast$ New York's Business PodcastThe Business of Beauty: The Truth About Growing a Medical Practice | Dr. Meredith Vandegrift | NYBPOn this episode of New York's Business Podcast, we sit down with Dr. Meredith Vandegrift, a board-certified plastic and reconstructive surgeon based in Huntington, Long Island. 🏥💉She’s not just transforming appearances—she’s transforming the business of beauty. Dr. Vandegrift shares her journey of launching and growing her own practice, the challenges of entrepreneurship, and how she’s built patient trust in an industry where reputation is everything.🔹 The biggest lessons she’s learned from running her own practice🔹 How she’s grown her brand and patient base in a competitive market🔹 The rewards and struggles o...2025-02-2129 min

Texas HS Football Podcast with Taylor ArenzEpisode 95: Vandegrift Vipers Head Coach Drew SandersSend us a textEpisode 95: Inside Vandegrift’s Championship Journey with Coach Drew SandersThis week, I sat down with Vandegrift head coach Drew Sanders, the leader behind the 6A Division II State Champion Vipers. We dive into Vandegrift’s championship journey, Coach Sanders’ approach to building a winning culture, and the relentless hard work that made it all possible.Whether you're a die-hard Texas football fan or just appreciate the grind of a championship team, you won’t want to miss this conversation!2025-01-3023 min

Teach the Geek Podcast - public speaking for technical professionalsEP. 342 - Chris Vandegrift: A Quality SpeakerChris Vandegrift: A Quality Speaker Chris Vandegrift has worked in the Quality field for years and I’m glad to have him on to share more about how he came to Quality, how public speaking has benefitted him, and why other technical professionals should care about public speaking. To get in touch with Chris, visit https://www.linkedin.com/in/chris-vandegrift-pe. __ TEACH THE GEEK (http://teachthegeek.com) Prefer video? Visit http://youtube.teachthegeek.com. ...2025-01-1529 min

High School Football News for Austin TXAustin's High School Football Dominance: Westlake, Vandegrift, and the Heart of Texas PlayoffsIn the heart of Texas, where Friday night lights shine bright, the Austin area has been abuzz with excitement as the 2024 UIL Texas high school football playoffs reached their climax. This year, two Austin-area teams made it to the coveted state championship games, a testament to the region's rich football tradition.### Westlake and Vandegrift: Austin's PrideWestlake High School, with a stellar 14-1 record, faced off against the undefeated North Crowley (15-0) in the Class 6A Division I state championship. Westlake's journey to the finals was marked by impressive victories, including a 35-10 win over Galena...2024-12-2703 min

Real Estate 1013 - From Horseback to Mobile Home Parks with Erin VandegriftDescription: In this episode, Paul and Peter are joined by Erin Vandegrift, a former professional equestrian turned mobile home park investor. Erin shares her journey from managing a 1,200-pound horse to overseeing mobile home parks across the U.S. She dives into the challenges of switching careers, learning the ins and outs of real estate investing, and how creative financing helped her build a growing portfolio. With a clear focus on mobile home parks, Erin offers valuable lessons for anyone looking to enter the world of real estate investment. Takeaways: Confidence grew through community...2024-11-0534 min

The Struggle BubbleFrom Athlete to Advocate with Nate VandegriftIn this episode of the Struggle Bubble, hosts Chad Kutting and Craig Surgey welcome Nate Vandegrift, who shares his journey from a passionate young athlete to a dedicated father and professional. Nate discusses the challenges he faced in sports, the consequences of his actions during high school, and his struggles with alcohol. He reflects on the journey to parenthood through in vitro fertilization and the lessons learned from health challenges, including a heart attack at a young age. The conversation emphasizes the importance of family, accountability, and the legacy we leave behind.X2O Studio 2024-10-0338 min

Marketing Without Socials for Moms - Marketing Without Social Media, Podcast Monetization, Podcast Strategy, Collaborations185. Mistakes to Avoid When Preparing Your First Podcast Pitch with Gretchen VandegriftHey, Mama! If you've been listening to this podcast for some time, then you know how much I love leveraging podcast guesting to increase my visibility and attract my dream clients. When it comes to putting together your podcast pitch, there is a right way and a wrong way to do it. In this episode, I chat with Gretchen Vandegrift all about the mistakes to avoid when submitting a podcast pitch. If you are ready to start leveraging podcast guesting to generate leads, this episode is for you.In this episode, you will learn:Mistakes to...2024-06-2842 min

Life is a Trip! Reincarnation and Afterlife StoriesLittle-Girl Dreams by Persephone Vandegrift“Little-Girl Dreams” was written and recorded by Persephone Vandegrift. Keen to explore the idea of past lives via dreams, Persephone turned to her constant source of inspiration; ancient history and mythology. The ‘what if’ question behind this story was ‘If children dream of past lives, what might one of them look like?’ Persephone Vandegrift is a screenwriter, filmmaker, and children’s book author in Southern Oregon. Her feature screenplay set in Scotland, The Water King, which she co-wrote with its director Shannon Van Metre, is currently in development. Her children’s book Rosehip: A Very Curious Fairy is...2024-06-2111 min

Brand ShorthandA Look Back on 50 Years of Advertising - Experiential MarketingThis week, the positioning duo wonder about the power of AI to do the irrational, emotional, creative task of ideation and creative concepting. MKHSTRY claims to reduce concepting from 6-9 months down to hours. What do our fearless positioning experts think about that claim?!Next up, Mark and Lorraine cover the rise of experiential marketing. This is more than virtual or in-person events - such as the Barbie Movie's AI generator or Lean Cuisine's #weight this - but much more as we see brands today connect with consumers. Starbucks, Nike, and even some small B2Bs are...2024-03-1839 min

Brand ShorthandA Look Back on 50 Years of Advertising - The Rise of BrandingMark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.Spend 30-ish (or 50-ish...2024-03-1148 min

Brand ShorthandDr. Scott Powell - Part 2: Positioning Grove City CollegeJoin us for part 2 of our interview with Dr. Scott Powell, Professor of Marketing at Grove City College. Dr. Powell discusses how outside forces and four different presidents in 14 years impacted the marketing of the college, and how he would alter things if he were in charge. Mark and Lorraine also ask about the macro trends going on with higher education and why Dr. Powell believes Grove City College has been able to buck those trends.Spend 30-ish with Mark, Lorraine, and Dr. Scott Powell to discuss all things marketing, advertising, and positioning.2024-03-0427 min

Brand ShorthandDr. Scott Powell - Part 1: Positioning Grove City CollegeDr. Scott Powell, Professor of Marketing at Grove City College, joins the positioning duo today to talk about positioning in the world of academia. Learn how he discovered positioning and why he teaches it in his classes and feels it's THE critical strategy to successful marketing. Also enjoy a few stories about how Scott arrived in marketing and his journey to Grove City College.Spend 30-ish with Mark, Lorraine... and Dr. Scott Powell, as we chat all things marketing, advertising, and positioning.2024-02-2631 min

Brand ShorthandA Look Back on 50 Years of Advertising - The Rise of B2B MarketingYour favorite positioning tandem continue to look back on the past 50+ years of advertising, this time focusing on the rise of B2B marketing. What used to be considered risky is now standard practice, and in fact, B2B advertising continues to evolve closer to B2C strategies. Mark and Lorraine consider the examples of Owens Corning, BASF, and Intel, who all moved the B2B advertising needle in a big way.Spend 30-ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning!2024-02-1930 min

Brand ShorthandSuper Bowl Ad Winners - Special Extended EpisodeMark and Lorraine spend over an hour dissecting almost every ad that ran in last evening's Super Bowl. While Kansas City walked away with an overtime win, not every advertiser was a winner. However, the duds were fewer than in past years, and the positioning gurus are happy to report that the ads made our positioning hearts pretty happy. Learn who earned the honors of best and worst ads, along with best celebrity appearance, celebrity malfeasance, and the heart string awards.Spend an hour talking Super Bowl ads and of course, positioning.2024-02-121h 04

Brand ShorthandSuper Bowl Ad Preview and a Look Back on 50 Years of Advertising - The Rise of Transactional MediaMark and Lorraine have a long chat about the Super Bowl commercials and why they can be a good or a bad buy, and what makes the difference. Get a glimpse of what's coming as advertisers spend $7 million per spot just for the media buy. Then hear how the rise of transactional media has been one of the significant changes over the last 50 years of advertising and why awareness media still matters.Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!2024-02-0534 min

Brand ShorthandA Look Back on 50 Years of Advertising - Technology and TargetingTake a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising...2024-01-2936 min

Brand ShorthandA Look Back on 50 Years of Advertising - Media ProliferationMark and Lorraine kick off the second season of Brand Shorthand while kicking off the celebration of Innis Maggiore's 50th year in business. The duo takes a look back at the past 50 years of advertising and discuss what has changed, and what hasn't. The first category of change they cover is media proliferation. What used to be dozens of media options is now in the tens of thousands, with no signs of slowing down. What does this mean for the advertiser? What does this mean for the media planner? And how has this impacted the consumer?Spend 30...2024-01-2236 min

The Way To BeeInterview with Dr. Kurt Vandegrift regarding Viruses that Infect Wild Rodents, how disease spreads between small mammals. Avoid being infected.This is the audio track from today's YouTube Video: https://youtu.be/mOlgDm3R2qE Disease ecology with an emphasis on the population dynamics of zoonotic parasites and reservoir hosts. What about mice in bee hives? Or mice in bee equipment storage areas? Want do a deeper dive on some of Dr. Vandergrift's research? This link is for you: https://scholar.google.com/citations?user=-fQ9N3sAAAAJ&hl=en Chapters 00:00 introduction Kurt Vandegrift 00:59 Kurt introduces himself 02:55 White Footed Mouse aka Deer Mouse...2023-12-151h 45

Outrageous Fun PodcastDylan has his buddy Zach Vandegrift over for a Guest Spot | OUTRAGEOUS FUNDylan sits down with fellow stand up comedian Zach Vandegrift. Follow Zach on IG - https://www.instagram.com/handyvandy/ SUBSCRIBE TO OUTRAGEOUS FUN !! Follow us on Instagram! https://www.instagram.com/outrageous.fun/ Dylan - https://www.instagram.com/dylanokeeeffe/ Joe - https://www.instagram.com/jcormz/2023-12-051h 20

Brand ShorthandBrand Shorthand Season #1 Wrap-upMark and Lorraine wrap up the first season of the Brand Shorthand podcast. What does Mark think about the series, "The Pitch?" What are the first season highlights? Find out the answers to these questions and more on this final episode of season #1.Spend 30-ish minutes with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!2023-11-0638 min

Brand ShorthandThe Wizard of Ads Interview – Roy H. Williams (Part 3)In this third and final segment of our interview with the Wizard of Ads, Mark and Lorraine dive deeper on Roy H. Williams' thoughts on why positioning and his philosophies apply whether the marketing is B2C, B2B or D2C. Roy spends considerable time explaining: why we are consumers regardless of where we're buying (work or home),why the emotional environment of the prospect is so critical,why gross rating points is a farce in selecting media,why the portable people meter (PPM) is your better media planning gauge,why positioning is critical to supercharging your br...2023-10-3030 min

Brand ShorthandThe Wizard of Ads Interview – Roy H. Williams (Part 2)Mark and Lorraine share part 2 of the interview with the Wizard of Ads, Roy H. Williams. Roy discusses deep insights on his understanding of the human condition and why we buy what we buy. From discussing reductionism and spirituality to "dead cows everywhere," Roy provides insights that any advertiser will appreciate. Learn: why demographic targeting is a myth and how to properly target through the message,why media targeting is so costly and the alternative we should consider, why a prospect's realm of association is so critical, why positioning is one of the most critical components of marketing, and...2023-10-2328 min

Brand ShorthandThe Wizard of Ads Interview – Roy H. Williams (Part 1)Mark and Lorraine welcome The Wizard of Ads, Roy H. Williams, to the show today. The first 30 minutes of our interview (part 1 of 3) with the wizard covers the genesis of the Wizard Academy, how Roy came up with The Wizards of Ads moniker, and why sound is so critical to human emotion, memory, and memorable advertising. Each word had us sitting on the edge of our chairs and we’re excited to bring this first of three parts to our subscribers.Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positi...2023-10-1631 min

Podcasting Mentor: Better Brave104: Living Beyond the Fear: Embracing Change and Building Authority with Gretchen VandegriftIn this inspiring episode, I sit down with Gretchen Vandegrift, a former Spa Director turned Podcast Guesting Manager. With over 14 years of experience overseeing multi-million dollar operations and seven years running her own successful online coaching business, Gretchen has navigated the challenges of entrepreneurship and motherhood.Her entrepreneurial journey began when she realized the demands of the corporate grind and motherhood were taking a toll on her well-being. After the birth of her first son, Gretchen took a bold leap into entrepreneurship, launching an online fitness coaching business. Three years later, she welcomed her second son but...2023-10-1028 min

Brand ShorthandHow Positioning Impacts All Marketing DisciplinesThis week Mark and Lorraine discuss how positioning permeates every single marketing discipline. As a business strategy, positioning should touch every corner of your business, but many marketers give it lip service and execute without a position. Learn why and how the practice of positioning can supercharge your marketing from PR to research and from media planning to investor relations.Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.2023-10-0932 min

Brand ShorthandWays to Differentiate: Low PriceBefore Mark and Lorraine dive into the latest discussion on ways to differentiate, they spend 15-ish talking about the food category with Campbell Soup's purchase of Rao's. How will this play as Campbell's goes up against Mondelēz and Kraft Heinz, the other big players in the market? Then Lorraine walks through the challenge of trying to claim a low price position and what that really means for organizations. Several have tried, but few have been able to sustain a low price position for very long. Learn the secrets to promoting a low price position as the positioning gurus t...2023-10-0231 min

Brand ShorthandThe Wizard of AdsMarketers - if you haven't read Roy William's 3-book series, The Wizard of Ads, you're missing a real treat. Mark and Lorraine dive into three of his chapters with topics on: 1) finding your diamond, 2) the perspective of your ads, and 3) whether audience targeting is the holy grail. Learn more about the simple approach Roy takes to creating great advertising.Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.2023-09-2532 min

Brand ShorthandWays to Differentiate: How a Product is MadeMark awards a Purple Cow Award to a non-purple mattress, then Lorraine and he dive into another Way to Differentiate: How a Product is Made. Learn the secret ingredient to this positioning method and how differentiating one ingredient, technology, or approach in your product or service can separate you from the competition. Learn how Sleep Number, Papa John's, Goodyear, and a few other big brands are doing positioning right.Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.2023-09-1826 min

Brand ShorthandObvious Adams and In Search of the ObviousObvious Adams, a short-read pamphlet, has influenced millions across the globe for its obvious principles. Mark and Lorraine talk through the five tests of obviousness and how it influenced Jack Trout's last book, In Search of the Obvious. Learn how positioning is directly related to the five tests of obviousness and why finding a position can be problematic if it doesn't pass the "obvious" sniff test.Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.2023-09-1134 min

Brand ShorthandWays to Differentiate: Preference + Influencer MarketingCorporate speak runs amok today as Mark and Lorraine try to figure out what Calvin Klein's CMO is saying. Marketing 101, Public Relations 101, and other basic positioning principles rarely change and continue to be used by even the big brands. Once their frustrations are vented, the positioning gurus spend time explaining Preference as a way to differentiate. How does influencer marketing -- aka celebrity endorsement -- play with Preference? Spend 30-ish with Mark and Lorraine to find out, and learn more about advertising, marketing, and positioning.2023-08-2831 min