Shows
Pet Marketing Unleashed Podcast22: Weird Times, Smart Moves: Creative Ways to Prep for UncertaintyThings feel a little weird out there right now.Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?In this episode, I'm doing something different. We’re not talking branding or marketing.We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the worl...2025-07-2221 minPet Marketing Unleashed Podcast21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne MooreFeeling overwhelmed by your pet business numbers? GIRL, same.Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month.In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data strategist who’s learned personally and via helping others how much data can simplify, enhance, and streamline your pet business.He...2025-07-0836 minPet Marketing Unleashed Podcast20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This SummerWhile some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need.Instead of panic-posting on social media or desperately adding more services to your already full plate, I'm sharing 5 simple but strategic tweaks you can make to boost bookings without burning out. These aren't overwhelming overhauls but smart, behind-the-scenes updates that quietly do the heavy lifting for you.In this episode, you'll discover:...2025-06-2422 minPet Marketing Unleashed Podcast19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeilBreaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch clients expect.Here's what we dive into:Three essential areas where automation creates immediate impactHow to save 10+ hours weekly through strategic automationWhy email marketing remains critical (and not dead!)Aut...2025-06-1044 minPet Marketing Unleashed Podcast18: How to Stop Wasting Time on Marketing That Doesn’t WorkHave you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised.In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make you feel like a deer in headlights or like it’s a complete waste of time and money, especially when you're not clear what's actually driving re...2025-05-2721 minPet Marketing Unleashed Podcast17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-HairstonIn this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point.Here's what we dive into:The critical difference between burnout and compassion fatigueEarly warning signs that most pet professionals missSetting boundaries that actually stick with clients and colleaguesCreating a personalized self-care plan that works fo...2025-05-1346 minPet Marketing Unleashed Podcast16: How Community, Confidence, and a Brand and Website Refresh Helped Heidi Lewis-Pracko Get 90% of Client Inquiries from GoogleWhat if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries?What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner?In this inspiring conversation, I welcome my friend and client, Heidi Lewis-Pracko of Heidi and Hope Pet Services, whose community-inspired business helped her grow beautiful partnerships, build amazing connections, and increase brand awareness throughout her service area. AND, after we worked with Heidi through her recent brand and website refresh...2025-04-2940 minPet Marketing Unleashed Podcast15: 3 Must-Have Blog Posts Every Pet Business Owner Should Have on Their WebsiteStop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.”No one reads those! 👇What if we told you that strategic blogging isn't about random pet tips but about creating specific content that ranks on Google, builds authority, and turns readers into clients? And worse—what if your current approach is causing you to miss out on valuable traffic and leads that your competitors are capturing?In this strategy-packed episode, I'm breaking down the 3 must-have blog posts every pet business website needs. Whether you've been blogging without results or haven't even star...2025-04-1513 minPet Marketing Unleashed Podcast14: The Future of Pet Care: Trends, Challenges, and Growth Tips from Collin of Pet Sitter ConfessionalIn this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. Their journey from charging $20 per day for unlimited visits to building a team-based business with specialized services offers valuable lessons for any pet business owner looking to grow.Here's what we dive into:How to shift from traditional service models to...2025-04-0158 min
THE FIGHT with Teddy AtlasWilliam Zepeda/Tevin Farmer 2 | Mikaela Mayer/Sandy Ryan 2 | Brian Norman Jr | UFC -Moreno/ErcegTeddy Atlas gives in depth recap from all of this past weekend's fights. In Boxing, from Cancun, Mexico for the William Zepeda and Tevin Farmer world title rematch to Las Vegas, NV for the world title rematch between Mikaela Mayer and Sandy Ryan to UFC Fight Night in Mexico for Brandon Moreno vs Steve Erceg.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlas Timestamps:00:00 Intro05:40 March Madness11:40 Vargas...2025-03-311h 10THE FIGHT with Teddy AtlasWilliam Zepeda/Tevin Farmer 2 | Mikaela Mayer/Sandy Ryan 2 | Brian Norman Jr | UFC -Moreno/ErcegTeddy Atlas gives in depth recap from all of this past weekend's fights. In Boxing, from Cancun, Mexico for the William Zepeda and Tevin Farmer world title rematch to Las Vegas, NV for the world title rematch between Mikaela Mayer and Sandy Ryan to UFC Fight Night in Mexico for Brandon Moreno vs Steve Erceg.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlas Timestamps:00:00 Intro05:40 March Madness11:40 Vargas...2025-03-311h 10
Prosperous Pet BusinessEp. 158: Create Your Dream Pet Business Life That dream of a pet business, promising a life of freedom? Yeah, it probably didn't pan out exactly as planned, did it? More hours, less you-time? You're not alone if you can relate to that. If the daily grind of running your pet biz is suffocating your initial vision of a flexible life, and you're longing for that promised freedom, listen up. Mikaela Vargas from the Pet Marketing Unleashed podcast recently sat down with me to talk about how I went from working 7 days a week to living abroad for months at a time and not working at all! I over...2025-03-201h 22
Prosperous Pet BusinessEp. 158: Create Your Dream Pet Business Life
That dream of a pet business, promising a life of freedom? Yeah, it probably didn’t pan out exactly as planned, did it? More hours, less you-time? You’re not alone if you can relate to that.
If the daily grind of running your pet biz is suffocating your initial vision of a flexible life, and you’re longing for that promised freedom, listen up.
Mikaela Vargas from the Pet Marketing Unleashed podcast recently sat down with me to talk about how I went from working 7 days a week to living abroad for months at a time...2025-03-2000 minPet Marketing Unleashed Podcast13: Debunking Wix Myths: The Truth About SEO, Functionality & Whether Wix Is Right for Your Pet BusinessHave you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain?In this myth-busting episode, we're tackling the biggest misconceptions about Wix head-on. Whether you've hesitated to use Wix because "someone told you" it wasn’t good...2025-03-1817 minPet Marketing Unleashed Podcast12: Building a Pet Business That Supports Your Dream Life with Kristin MorrisonRemember when you started your pet business dreaming of freedom and flexibility?Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you.We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Business Academy. After experiencing burnout in her own pet business, Kristin transformed her company into one that could run without her, allowing her...2025-03-041h 15Pet Marketing Unleashed Podcast11: The No-Stress SEO Audit: 3 Steps to Boost Your Pet Business Website VisibilityEver googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark.In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO or looking to improve your current strategy, these steps will help you understand exactly where your website stands so you know where to focus your attention moving forward.Here's wh...2025-02-1812 min
Exigencias del guión64. Cristobal García - Segundo PremioFundador de La terraza Films, Cristóbal García es el productor de Segundo Premio, ganadora de tres Goyas, tres Gaudís y tres Biznagas en Málaga, entre ellas la de Mejor Película Española. Y es también coproductor del primer taquillazo español del 2025: Mikaela, escrita por Arturo Ruiz Serrano y dirigida por Daniel Calparsoro.Pol Sánchez se reunió con Cristóbal García el 23 de enero de 2025 en la biblioteca Iván de Vargas de Madrid para conocer todos los detalles sobre la producción de Segundo premio y también para preguntarle cóm...2025-02-1444 minPet Marketing Unleashed Podcast10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori MistickEmail marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent.In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, th...2025-02-0453 minPet Marketing Unleashed Podcast09: Tired of The Social Media Hustle? 6 Strategies to Grow Your Pet Business Without ItAre you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!!Here’s the reality: Less than 3% of your followers are even seeing your Instagram content, and those hours spent scrolling, liking, and posting might not be bringing you the clients you deserve.In this episode, we dive into six powerful strategies to grow your pet business without relying on social media. We’re not saying you need to delete Instagram altogether – it's still useful as part of a b...2025-01-2125 min
(Improvised) Intelligence from Noah VargasShani Mikaela | Poison in America's Food, Conversation on DEI, Taking Care of Yourself | Ep. 212Shani is a musician, author, and entrepreneur from Albuquerque, NM. She is also the front woman for the band Just Velvet.
The band's music as well as her book The Road to True Love can be found on her Instagram @theylivewelove and her website shanimikaela.com
Follow us here!
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https://organicpricedbooks.com/ Promo Code...2025-01-172h 04Pet Marketing Unleashed Podcast08: Stop Blending In! How to Create a Brand That Gets Noticed and Attracts Clients in the Pet Industry with PMU Brand Designer, CagneyThink branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention.In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who brings both creativity and strategy to the pet brands she designs. Here's what we cover:Why branding is WAY more than just a logo (and why it matters f...2025-01-0755 minPet Marketing Unleashed Podcast07: Quick Wins to Refresh Your Pet Biz Website for The New YearThe new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum.In this episode, we’re sharing 8 simple, actionable ways to refresh your website so it not only looks its best but also works smarter for you in the year ahead. Each of these tips is easy to implement and perfect for kicking off the year on the right foot! Plus, we’re including a bonus strategy to help...2024-12-1718 minPet Marketing Unleashed Podcast06: Smart Hiring Strategies: How to Find and Retain the Right Pet Care Team with Doug the Dog GuyFinding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying the right candidates, navigating employment laws, and building a team that truly represents the values of your business. Maybe you've tried hiring before but struggled with finding people who truly care about your clients’ pets as much as you do, or perhaps you're considering your first hire but feel overwhelmed by the whole process.In this episode, we welcome Doug Keeling, founder of The Pawsitive Hiring Course–a leading expert in pet indu...2024-12-031h 01Pet Marketing Unleashed Podcast05: Feel Like Your Website’s Invisible? 7 SEO Steps to Rank Higher on Google, FasterThe world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actually make a difference in your search rankings. Let alone the fact that most SEO efforts can take months and months to see results…In this episode, we dive deep into practical SEO strategies for pet businesses, and uncover some game-changing insights:Why SEO is your 24/7 salesperson and how it actually worksThe importance of proper indexing and how to check if your site is visible to...2024-11-1225 minPet Marketing Unleashed Podcast04: Building Marketing Momentum: How to Niche, Market, and Thrive in the Pet Care Industry with Michelle KlineThe pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise.In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping ot...2024-10-2956 minPet Marketing Unleashed Podcast02: Make Your Website Work for You: Quick Tips to Boost Conversions TodayWe're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence.Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse.In this episode, we're diving into some...2024-10-0111 minPet Marketing Unleashed Podcast03: Struggling to Build a Marketing Strategy? Here are 8 Easy Steps to Finally Get You StartedAre you constantly being told you should have a marketing strategy but don’t know where the heck to start? How do you build one? Where do you start? What should be included? How does it become useful?Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it. In today’s episode, we’re breaking it all down into manageable steps, so you can...2024-10-0118 minPet Marketing Unleashed Podcast01: Meet Your Host & Quick Wins to Get StartedHave you ever felt like your pet business isn’t quite where you want it to be?You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no matter what you try, the stress just keeps piling up.Can you relate?Have you ever found yourself wondering, "Is this it? Am I missing something critical in...2024-09-1216 min
Pet Sitter ConfessionalFrom Keywords to Community: Building Better SEO for Pet Care with Mikaela VargasHow can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence...2024-08-2159 min
Pet Sitter ConfessionalBeyond Design: Navigating Today's Digital Landscape with Pet Marketing UnleashedWhat makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls. Main topics: Current website trends Incorporating AI and SEO User Behavior Maintaining and Updating Websites Main takeaway: By understanding and prioritizing our...2023-11-0159 min
WWR Society Private PodcastMarch 2023: Expert Pet Blogging PanelThis month we had a wonderful panel discussion on pet blogging with 4 guest experts! Pet Blogging Experts: Melissa Cordero, Proud Dog Mom Kimberly Gauthier, Keep the Tail Wagging Ali Smith, ReBarkable Mikaela Vargas, Pet Marketing Unleashed In the 60-minute panel we discuss: How do I find good topics to blog about? How do you plan your blog post topics, do you have a running list? And any time management tips to actually stick with the plan? - Submitted by Charlotte Lehman Is there a best frequency for blog posts? What are the...2023-03-061h 02
Doble jab el boxcastRey Vargas, nuevo monarca pluma del CMBEsta semana analizamos la cerrada victoria del Rey Vargas ante el filipino Mark Magsayo, además de la pelea coestelar Brandon Figueroa vs Carlos Castro. En la semana se anunciaron las súper peleas femeniles entre Claressa Shields vs Savannah Marshall y Mikaela Mayer vs Alycia Baumgardner.2022-07-1133 min
Freedom Focus PhotographyMake your Website Work for You with Mikaela Vargas131 - When it comes to designing your website, the first step is to step back from the design elements. Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business. What To Listen For: The misguided Field of Dreams website mythHow one small change in your About-page photo can build extra trustWhich objections your homepage needs to addressWhy it's time to revive...2022-03-0147 min
Punches and PunchlinesCanelo Alvarez vs Caleb Plant and the PPV undercard for November 6, 2021Send us a textFritz and Franco kick things off with the Mikaela Mayer vs Maiva Hamadouche fight from ESPN+ and then head over to the PPV. There they dive in to the Elvis Rodriguez vs Juan Pablo Romero fight, followed up by Leonardo Baez vs Rey Vargas. Then the boys take on Anthony Dirrell vs Marcos Hernandez before finishing off with the big unification fight between Canelo Alvarez and Caleb Plant. It was a fun night of fights and as always, Fritz and Franco break it all down with a sense of humor.2021-11-1036 min
Charlas entre Mates y Tequilas, Boxeo en estado puroEP 13. Charlas entre Mates y Tequilas, Boxeo en estado puroEpisodio 13 - Mates y Tequila
1️⃣ #CaneloPlant Pelea táctica con desenlace fulminante para algunos, conspirativo para otros.
2️⃣ Peleón entre Mikaela Mayer y Maiva Hamadouche que enaltece al boxeo femenino
3️⃣ ¿La categoría Welter hacia otra era de oro?
Ademas:
* Chon Zepeda vs Josue Vargas y una actuación muy precaria del árbitro David Fields.
* El 20 de Noviembre se abren nuevamente las puertas del templo del boxeo en Argentina, vuelve el Luna Park.
Con: Octavio Meyran, Marcelo González, Carlos Tisera, Juan Obregón y Leo Benatar2021-11-091h 07
Indigo RadioListenUP Vermont - Teen voicesHosts Mikaela and Anna talk with Silas Brubaker & Amar Vargas -- two VT teens of the cast of Listen Up! -- a musical amplifying VT teen voices. Join us for the hour to hear from Silas and Amar.
The show is playing in Putney August 10th and 11th. Find out more https://www.listenupvt.org/about2021-08-0958 min
The Toma Todito Boxing ShowEp. 100 Charlo & "The Monster" Retain Their Titles....Plus Much More!!!Reach out to me. I would love to hear your take!We made it to episode 100!!!!!Charlo retains his title in a war with Montiel & Inoue destroys Dasmarinas. On the undercard matches "El Bandido" Vargas succumbs to "The Pitbull's" onslaught and Mikaela Mayer succeeds in her first title defense.Some amazing recent headlines that you should keep an eye out for & We celebrate as The Toma Todito Show has reached it's 100th episode and we owe it all to you.....SALUD to 100 more!Thank You so much for all of...2021-06-2546 min
Pet Sitter ConfessionalWebsite Design with Mikaela VargasSummary: Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better. Topics on this episode: DIY vs hire Appealing to your client Branding your site Easy website wins to make today **Main take away? **With j...2021-01-131h 05
The Neutral Corner boxing podcastEpisode 229: special guest Charles Conwell, DAZN returns, who will Canelo fight next?On episode 229 of The Neutral Corner boxing podcast, host Michael Montero is joined by special guest Charles Conwell (12-0, 9 KOs). Also, Montero discusses the tragic death of Travell Mazion, the ongoing soap opera surrounding the next fight for Canelo Alvarez, the upcoming fight schedule, and wins by Mikaela Mayer and Felix Verdejo. Montero also previews this week's schedule including Oscar Valdez vs Jayson Velez, Vergil Ortiz Jr vs Samuel Vargas, and takes calls from the listeners.https://youtu.be/idvOAZ_CuWU2020-07-201h 21
Montero On BoxingEpisode 229: special guest Charles Conwell, DAZN returns, who will Canelo fight next?On episode 229 of The Neutral Corner boxing podcast, host Michael Montero is joined by special guest Charles Conwell (12-0, 9 KOs). Also, Montero discusses the tragic death of Travell Mazion, the ongoing soap opera surrounding the next fight for Canelo Alvarez, the upcoming fight schedule, and wins by Mikaela Mayer and Felix Verdejo. Montero also previews this week's schedule including Oscar Valdez vs Jayson Velez, Vergil Ortiz Jr vs Samuel Vargas, and takes calls from the listeners.
https://youtu.be/idvOAZ_CuWU2020-07-201h 21