Shows
AI in Marketing: UnpackedFrom Disaster to Digital Recovery: A Business Owner's AI Journey with Judi FoxWhat would you do if your business suddenly faced a catastrophic disruption tomorrow? For most of us, that's a terrifying thought we'd rather not consider. But the reality is, business emergencies don't wait for the perfect moment - they strike without warning, forcing us to adapt or risk losing everything we've built. That's exactly what happened to today's guest when a devastating house fire in July 2023 threatened to derail her thriving business coaching practice. But instead of letting crisis win, she discovered an unexpected ally in artificial intelligence that not only helped her recover - it transformed her entire approach...2025-05-1739 min
AI in Marketing: UnpackedMaking AI Your Most Valuable Team Member: A Leaders Guide with Liza AdamsWhat if your next star employee never needed a coffee break, could work 24/7, and actually made your human team more creative and productive? That's not science fiction - it's the reality of properly implemented AI in today's business environment. But here's the challenge: most business leaders either overthink AI integration, making it more complicated than necessary, or underutilize it, missing out on incredible opportunities for growth and efficiency. The truth is, many businesses are struggling to find the sweet spot between leveraging AI's capabilities and maintaining that crucial human element that makes their brand unique. They're either going all-in without...2025-05-1046 min
AI for Business Leaders: The AI Hat PodcastGemini for Leadership: AI-Powered Decision-Making with Mike AlltonIn this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow.
Discover how Gemini can assist with rapid market analysis, data-driven risk assessment, and performance optimization, empowering you to lead with greater clarity and confidence.
What You'll Learn:
How Gemini can streamline market research and provide actionable insights.
Strategies for using Gemini to assess risks, simulate scenarios, and make informed choices.
A...2025-05-0718 min
AI in Marketing: UnpackedGemini for Leadership: AI-Powered Decision-Making with Mike AlltonIn this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow. Discover how Gemini can assist with rapid market analysis, data-driven risk assessment, and performance optimization, empowering you to lead with greater clarity and confidence. What You'll Learn: How Gemini can streamline market research and provide actionable insights. Strategies for using Gemini to assess risks, simulate scenarios, and make informed choices. A step-by-step workflow for integrating AI into...2025-05-0719 min
AI for Business Leaders: The AI Hat PodcastGemini Prompt Engineering: Get the Results You Want with Mike AlltonIn this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output.
Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business.
What You'll Learn:
A clear and actionable breakdown of the RICCE framework for prompt...2025-04-3015 min
AI in Marketing: UnpackedGemini Prompt Engineering: Get the Results You Want with Mike AlltonIn this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting...2025-04-3015 min
AI in Marketing: UnpackedGoogle Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva DongAre you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm...2025-04-2639 min
AI in Marketing: UnpackedGemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike AlltonIn today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choose the AI that aligns perfectly with your specific business goals. What You'll Learn: The key similarities and differences between Gemini and ChatGPT. A practical framework, using the H.U.M.A.N. method, to evaluate AI options for your business. Actionable insights to help you...2025-04-2314 min
AI in Marketing: UnpackedOne Platform to Rule Them All: The Magai Approach to AI Integration with Dustin W. StoutAre you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone. Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's been in the trenches as a digital marketing consultant for over a decade before founding Magai, which he brilliantly designed as "the world's best AI tools in one place." Think of Dustin as the Marie Kondo of AI tools—except instead of aski...2025-04-1954 min
AI for Business Leaders: The AI Hat PodcastGemini for Growth: 3 AI Breakthroughs for Your Business with Mike AlltonTired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement.What You'll Learn:
How Gemini can generate killer marketing content and personalize campaigns for maximum ROI.
The secrets to hyper-efficient operations with Gemini, automating tasks and streamlining workflows.
How to use Gemini to create next-level customer experiences that build loyalty and drive sales.
2025-04-1612 min
AI in Marketing: UnpackedMarketing Automation 2.0: Why Agentic AI is a Game-Changer for Small Business with Alex CarlsonAre you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching...2025-04-1239 min
AI in Marketing: UnpackedThe AI Advantage: How Small Businesses Can Punch Above Their Weight ClassAre you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been about limitations – limited time, limited resources, limited capacity. But what if those limitations could be dramatically reduced? Today's small business landscape is more competitive than ever. Big businesses have the advantage of specialized teams, substantial budgets, and advanced tools. Meanwhile, small business ow...2025-04-0542 min
AI in Marketing: UnpackedThe You-niverse: How to Stay Human in an AI Marketing World with Mark SchaeferHave you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled...2025-03-2943 min
AI in Marketing: UnpackedFuture-Proof Events: How AI Ensures Your Events Thrive, Not Just Survive with Warwick DaviesHave you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you ensure your events are not just relevant today—but indispensable tomorrow? The pace is relentless. You're expected to innovate, engage, and attract attendees, sponsors, and exhibitors—all while planning logistics and managing day-of challenges. The risk? Becoming obsolete. The cost? Lost attendees, diminished reputation, and shri...2025-03-2238 min
AI in Marketing: UnpackedGoodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park HowellHave you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today. But there's good news: the old, cumbersome branding process you've come to dread may soon be as outdated as dial-up internet. What if you could harness a powerful AI-driven tool that's uniquely designed to distill your most captivating brand narrative—not over months, but in mer...2025-03-1553 min
AI in Marketing: UnpackedBeyond Design Tools: An Evolution in AI Creative Operations with Satej SirurAre your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore. But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone...2025-03-0840 min
AI in Marketing: UnpackedYour Marketing Career Needs This AI History Lesson with Katie KingRemember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing. Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it...2025-03-0150 min
AI for Business Leaders: The AI Hat PodcastIntroducing The AI Hat PodcastWelcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth"Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business?Who is this show for?"The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your...2025-02-2702 min
AI in Marketing: UnpackedIntroducing The AI Hat PodcastWelcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth" Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business? Who is this show for? "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your AI journey or looking to advance your existing initiatives, this podcast provides clear guidance and expert...2025-02-2703 min
AI in Marketing: UnpackedThe Future of Lean: AI's Impact on Business Staffing Models with Chris DaigleWhat if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams. The traditional business model has always been simple: want to grow? Hire more people. Need more output? Add more staff. But this approach is becoming outdated, expensive, and increasingly unnecessary. The challenge isn't just about cutting costs - it's about...2025-02-2545 min
AI in Marketing: UnpackedShe Means Business: How Women Are Revolutionizing AI in Marketing with Kinsey SoderbergLadies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business. The hesitation is real. From feeling like they’re cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of th...2025-02-2246 min
AI in Marketing: UnpackedDiscover How One Healthcare Tech Leader Transformed Their Marketing with AI with Brianna MillerHave you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone. These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable. But what if I told you there was a wa...2025-02-1832 min
AI in Marketing: Unpacked24/7 AI: How Artificial Intelligence is Reshaping the Marketer's DayHave you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence. In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do...2025-02-1545 min
AI in Marketing: UnpackedThe Cognitive Leap: Adopting an AI Mindset for Marketing SuccessHave you ever wondered why some marketing teams seem to effortlessly integrate AI into their strategies while others struggle to get started? The answer might not lie in the technology itself, but in the mindset of the team using it. Today, we're diving into the fascinating world of AI adoption in marketing, and how a simple shift in thinking can lead to extraordinary results. In the fast-paced realm of digital marketing, staying ahead of the curve isn't just about having the latest tools—it's about embracing a new way of thinking. Many marketers find themselves overwhelmed by the constant barrage of...2025-02-1147 min
AI for Business Leaders: The AI Hat PodcastAI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra MoroskiIf you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals.That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it.2025-02-0853 min
AI in Marketing: UnpackedAI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra MoroskiIf you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals. That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it. In this episode of The AI Hat...2025-02-0850 min
AI in Marketing: UnpackedAI for Business Toolbox: Applications of AI You're Not Using (But Should Be) with Peter BeneiEver feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations? Here's the thing - while everyone's focused on content creation, the real AI revolution is happening behind the scenes. Business teams are drowning in data, struggling with campaign coordination, and racing against impossible deadlines. And the solution isn't just working harder - it's working smarter with AI...2025-02-0443 min
AI in Marketing: UnpackedThe New Rules of Video Marketing: Creating Professional Content with AI with Eric LiuHave you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong. The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligence has leveled the playing field. But there's a problem: most business leaders don't realize just how accessible professional video creation has become, or they're overwhelmed by the technology. That's why I'm excited to have Eric Liu joining us today. Eric is a video marketing innovator at...2025-02-0145 min
AI in Marketing: UnpackedBoost Your Business IQ: Why AI Literacy Matters for SMBs with Angie CarelNow is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon. AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowledge and skills to make informed decisions, spot opportunities, and confidently lead your team in an AI-driven world. For businesses and marketers, focusing on AI literacy means staying competitive, improving efficiency, and uncovering innovative ways to...2025-01-2550 min
AI in Marketing: UnpackedPlay Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy WaltersEver feel like you're trying to pilot the Millennium Falcon through an asteroid field of AI tools? You're not alone. The marketing galaxy is expanding faster than lightspeed, with new AI platforms popping up like droids in a Jawa sandcrawler. But here's the plot twist: what if mastering AI was less about decoding complex algorithms and more about channeling your inner Padawan? You see, there's a disturbance in the Force. Marketers everywhere are scrambling to keep up, worried they'll be left behind in a cloud of Tatooine dust if they don't immediately integrate every shiny new AI tool into their...2025-01-1837 min
AI in Marketing: UnpackedWhy Your Enterprise AI Initiative Is Failing (And How to Fix It) with Maryrose LyonsIs your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI...2025-01-1144 min
AI in Marketing: UnpackedWhy Your SMB Needs a Data Strategy Before Adopting AI with Tim HaydenAre you feeling the pressure to jump on the AI bandwagon? You're not alone. As small and medium-sized businesses race to adopt AI, many are overlooking a critical step that could make or break their success. What if I told you that the key to unlocking AI's true potential for your business isn't in the latest chatbot or predictive analytics tool, but in something you already have – your data? The problem is, while AI promises to revolutionize how we do business, without a solid data strategy, it's like trying to build a skyscraper on quicksand. Many SMBs are rushing to im...2024-12-2151 min
AI for Business Leaders: The AI Hat PodcastRedefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene JauraImagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget.Today, we're diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you're a solo entrepreneur, a small business owner, or part of a marketing team, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience, and compete effectively in today's crowded marketplace.2024-12-1450 min
AI in Marketing: UnpackedRedefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene JauraImagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we're diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you're a solo entrepreneur, a small business owner, or part of a marketing team, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience, and compete effectively in today's crowded marketplace. Joining us to unpack this game-changing approach is...2024-12-1447 min
AI in Marketing: UnpackedThe Surprising Truth About AI Adoption in Marketing Teams with Corbett DrummeyWhat if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the assumption that new technology adoption flows from the bottom up. Young professionals, fresh out of college, bring new tools and techniques to their organizations. But AI is completely flipping this script, creating an unprecedented divide in marketing teams that threatens both innovation and career growth. The numbers are...2024-12-1037 min
AI in Marketing: UnpackedThe AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillipsImagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to...2024-12-0742 min
AI for Business Leaders: The AI Hat PodcastElevating Product Marketing: The Game-Changing Role of AI with Gabe WahhabProduct Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that's revolutionizing the PMM playbook faster than you can say "go-to-market strategy."From ideation to copywriting, from research to those daily tasks...2024-11-2343 min
AI in Marketing: UnpackedElevating Product Marketing: The Game-Changing Role of AI with Gabe WahhabProduct Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that's revolutionizing the PMM playbook faster than you can say "go-to-market strategy." From ideation to copywriting, from research to those daily tasks that seem to multiply endlessly, AI...2024-11-2341 min
AI for Business Leaders: The AI Hat PodcastFinding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike AlltonHave you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it’s not just small businesses struggling to get it right—it’s big brands too. The problem? They haven’t defined their voice, and they’re expecting AI to read their minds.When your c...2024-11-2111 min
AI in Marketing: UnpackedFinding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike AlltonHave you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it’s not just small businesses struggling to get it right—it’s big brands too. The problem? They haven’t defined their voice, and they’re expecting AI to read their minds. When your content doesn’t sound li...2024-11-2111 min
AI in Marketing: UnpackedFrom Hype to Reality: Navigating the GSD Era of AI in Marketing with David ArmanoHave you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for thos...2024-11-1643 min
AI in Marketing: UnpackedResponsible AI Marketing: Where Innovation Meets IntegrityHave you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper cust...2024-11-0942 min
AI in Marketing: UnpackedAI Makeover: How AI Took a Creator’s Brand from Manual to MagicalWelcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways. Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That’s a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek ou...2024-11-0756 min
AI in Marketing: UnpackedScaling Without Hiring: The AI Secret to Marketing Success for EntrepreneursImagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it's time to pinch yourself because this is the new reality for savvy solo entrepreneurs harnessing the power of AI. In today's episode, we're diving into a world where your limitations as a one-person show become a thing of the past. A world where scaling your marketing efforts doesn't mean sacrificing your work-life balance or burning through...2024-11-0242 min
AI for Business Leaders: The AI Hat PodcastClone Wars: How Your AI Twin Can Crush Your Competition with Andrew DavisIn a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition.Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but...2024-10-3151 min
AI in Marketing: UnpackedClone Wars: How Your AI Twin Can Crush Your CompetitionIn a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew...2024-10-3148 min
AI for Business Leaders: The AI Hat PodcastCustom GPTs for Marketers: Work Smarter, Not Harder with Mike AlltonTired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow.AI in...2024-10-2921 min
AI in Marketing: UnpackedCustom GPTs for Marketers: Work Smarter, Not HarderTired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow. AI in Marketing: Unpacked host Mike Allton talked...2024-10-2919 min
AI in Marketing: UnpackedLinkedIn Profile Makeover: Harnessing AI for Professional BrandingYour LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into Link...2024-10-2645 min
AI in Marketing: UnpackedAI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBsImagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used th...2024-10-2444 min
AI in Marketing: UnpackedFrom Doubt to Confidence: Embracing AI in BusinessAre you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I to...2024-10-1945 min
AI in Marketing: UnpackedContent that Converts: Leveraging AI for Quality and RelevanceAre you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered content optimization. We've all heard the buzz about AI, but how can it actually improve our content's quality and relevance? More importantly, how can it help us create content that truly converts? These are the questions keeping marketers up at night, and we're...2024-10-1832 min
AI in Marketing: UnpackedHow AI Chatbots Are Redefining Customer Interaction and Boosting ROIEver wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we’re missing out on huge opportunities. It’s frustrating, right? You want to provide an exceptional customer experience and see a return on your investment, but it's hard to keep up with the demands and expectations. Enter Kelly Noble Mirabella. She’s a digital marketing guru and the brains behind Stellar Media Marketing. Kelly has cracked the code by usi...2024-10-1248 min
AI in Marketing: UnpackedAI as a Catalyst: Turning Digital Transformation Challenges into OpportunitiesAre you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you’re collecting without feeling overwhelmed by its volume and complexity? These are some of the common pains businesses face when navigating digital transformation. The good news is that AI can help transform these challenges into opportunities, offering powerful solutions to streamline processes, enhance customer experiences, and make smarter, data-driven decisions. But how exactly can AI...2024-10-1140 min
AI in Marketing: UnpackedOutthink Your Competition: AI in Marketing StrategyHave you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt. Sunny is a seasoned marketing consultant who has helped B2B...2024-10-0543 min
AI in Marketing: UnpackedGenerative AI and Demographics: Trends for Marketers to WatchHow do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these waters. Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to...2024-10-0342 min
AI in Marketing: UnpackedFrom Chaos to Clarity: AI-Powered Thought Organization for MarketersHave you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sense of them all. This overwhelming flood of thoughts can lead to decision paralysis, missed opportunities, and strategies that lack focus. How many brilliant marketing campaigns have been lost in the chaos of brainstorming sessions or buried under the weight of information overload? But what if there was a...2024-09-2843 min
AI in Marketing: UnpackedGuiding the Future: How to Develop Corporate AI GuidelinesHow do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges. Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people a...2024-09-2143 min
AI for Business Leaders: The AI Hat PodcastAI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing with Mike AlltonImagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host?This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy.NotebookLM is designed...2024-09-1912 min
AI in Marketing: UnpackedAI as Your Co-Host: Unleashing NotebookLM's Potential in Content MarketingImagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host? This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy. NotebookLM is designed to be your personalized AI collaborator. You can load it up...2024-09-1913 min
AI in Marketing: UnpackedMastering AI: The Future of Data-Driven Personalization in MarketingAre you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable. That’s where our guest today, Zontee Hou...2024-09-1446 min
AI in Marketing: UnpackedAI Readiness: A Practical Guide Using the 5P FrameworkAre you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task. That’s what Katie Robbert is here to he...2024-09-0739 min
AI for Business Leaders: The AI Hat PodcastThe AI Revolution is Here: What Every Marketer Needs to Know with Mike AlltonThe AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers.We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our...2024-09-0409 min
AI in Marketing: UnpackedThe AI Revolution is Here: What Every Marketer Needs to KnowThe AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry. By the end of this...2024-09-0309 min
AI in Marketing: UnpackedRevolutionizing Event Management: AI Strategies for SuccessManaging successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches? That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits? Today, we’re diving deep into this topic with Muha...2024-08-3133 min
AI in Marketing: UnpackedAI-Driven Success: Social Media Strategies and Marketing InnovationsHow is AI transforming the world of marketing and social media? As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful. But what does this mean for marketing agencies and social media influencers? Today, we’re joined by Milou Pietersz, founder and CEO of Simply Multimedia. Milou's journey from UberEats driver to leading a successful marketing agency is inspiring, and her innovative use of AI in marketing and social media is nothing short of revolutionary. She’ll share insights into how AI is being utilized within her agen...2024-08-2925 min
AI in Marketing: UnpackedAI-Driven Content: Transformations and TriumphsAre you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from? Today, we’re joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen si...2024-08-2450 min
AI in Marketing: UnpackedRevolutionizing Visual Content: Generative AI in ActionAre you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals. Today, we’re joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it of...2024-08-2241 min
AI in Marketing: UnpackedAI and Copyright: What Marketers Need to KnowAre you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law? In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming commonplace for marketers and agencies. However, this innovative approach brings its own set of challenges and complexities, particularly around intellectual property and copyright law. How can marketers ensure they are compliant and protect their innovations? Today, we’re joined by Mitch Jackson, Senior Partner at Jackson & Wilson, Inc., an...2024-08-1745 min
AI in Marketing: UnpackedHarnessing Voice AI: Building Authentic Customer ConnectionsAre you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the...2024-08-1543 min
AI in Marketing: UnpackedAI-Driven Marketing: Elevating SMEs to New HeightsHow can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and...2024-08-1045 min
AI for Business Leaders: The AI Hat PodcastMarketing Wins: Effective AI Adoption Case Studies with Eva DongThe adoption of AI in marketing can be challenging, but when done right, it can lead to significant success.However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you.Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have ef...2024-08-0835 min
AI in Marketing: UnpackedMarketing Wins: Effective AI Adoption Case StudiesThe adoption of AI in marketing can be challenging, but when done right, it can lead to significant success. However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you. Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and le...2024-08-0835 min
AI in Marketing: UnpackedExploring AI in Marketing: Five Key ApplicationsStruggling with how to actually apply AI to your day-to-day marketing tasks? You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you. Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five...2024-08-0354 min
AI for Business Leaders: The AI Hat PodcastExploring AI in Marketing: Five Key Applications with DanchezStruggling with how to actually apply AI to your day-to-day marketing tasks?You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you.Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to c...2024-08-0356 min
AI in Marketing: UnpackedMastering AI Prompting: Advanced Techniques for SuccessMy first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes. Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision. If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI pr...2024-08-0135 min
AI for Business Leaders: The AI Hat PodcastMastering AI Prompting: Advanced Techniques for Success with Ashley GrossMy first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes.Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision.If you’re looking to deepen your un...2024-08-0136 min
AI for Business Leaders: The AI Hat PodcastAI as a Co-Pilot: Integrating AI into Your Content Strategy with Kimberly Anderson-MutchAre you overwhelmed by the never-ending demands of content creation?Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the...2024-07-2729 min
AI in Marketing: UnpackedAI as a Co-Pilot: Integrating AI into Your Content StrategyAre you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it...2024-07-2729 min
AI in Marketing: UnpackedRevolutionizing Media: AI Tools for Podcasts, Video Editing, and MoreHave you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible. That's where AI tools come into play, transforming th...2024-07-2042 min
AI in Marketing: UnpackedHarnessing AI: Practical Applications in Digital MarketingWe don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively. That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert...2024-07-1346 min
AI in Marketing: UnpackedFrom Traditional to Predictive: Navigating Marketing’s AI Transformation with Asavari MoonWe're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field. Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges. How do we navigate this rapidly evolving terrain? What do...2024-07-0650 min
AI in Marketing: UnpackedPaving the Way: Strategies for Integrating AI into Marketing with Christopher S. PennMany marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming. Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various bu...2024-06-2956 min
AI in Marketing: UnpackedCreative Sparks: Using AI for Effective Marketing Brainstorming Sessions with Katie RichmanHave you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment. That's where generative AI steps in, offering a new way to invigorate and transform the creative process. Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate Ch...2024-06-2253 min
AI in Marketing: UnpackedAI in Action: Today’s Biggest Trends in Marketing Innovation with David BerkowitzAre you wondering how the latest tech in AI is shaking up marketing? It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology? Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI...2024-06-1538 min
AI in Marketing: UnpackedFilling the Void: How AI Identifies and Closes Content Gaps with Andy CrestodinaHave you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. Th...2024-06-0840 min
AI in Marketing: UnpackedAI as Your Creative Partner: Transforming Social Media Engagement with Claudia SandinoToday, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms. But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game? That's what Claudia Sandino is here to help us with. Claudia is a visionary social media executive with a...2024-06-0136 min
AI for Business Leaders: The AI Hat PodcastAI as Your Creative Partner: Transforming Social Media Engagement with Claudia SandinoToday, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms.But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game?That's what Claudia Sandino is here to help us with.Claudia is...2024-06-0138 min
AI for Business Leaders: The AI Hat PodcastBuilding Your First AI-Driven Campaign with Mike AlltonIn this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it.Key Points: ✨ Planning and defining objectives with AI conside...2024-05-2523 min
AI for Business Leaders: The AI Hat PodcastEssential AI Tools and Technologies for Marketers with Mike AlltonIn this episode of the AI in Marketing: Unpacked podcast, it’s the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to provide an overview of the essential AI tools that every marketer should be aware of or consider integrating into their strategies. Each tool and category of tool is one that we'll cover in far more detail in future episodes.Key Points: ✨ Planning and defining objectives with AI...2024-05-2409 min
AI for Business Leaders: The AI Hat PodcastHow AI is Transforming Social Media Marketing with Mike AlltonIn this episode of the AI in Marketing: Unpacked podcast, it’s the second of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to talk about how AI technologies specifically enhance social media marketing strategies.Key Points: ✨ AI-powered tools for content creation, scheduling, and personalization. ✨ Using AI for audience targeting, segmentation, and engagement. ✨ Real-time analytics and adaptive learning algorithms for optimizing campaigns.SHOW TRA...2024-05-2208 min
AI for Business Leaders: The AI Hat PodcastGetting Started with AI in Marketing with Mike AlltonIn this episode of the AI in Marketing: Unpacked podcast, it's the first of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to define AI and its role in modern marketing, discuss the evolution of AI in marketing, and point out why it’s critical for marketers to understand and leverage this technology.Key Points: ✨ Basic AI concepts relevant to mark...2024-05-2105 min
AI in Marketing: UnpackedIntroducing AI in Marketing: Unpacked"AI in Marketing: Unpacked" makes understanding AI simple for every marketer. Join Mike Allton as he explores how you can use AI to boost your social media and marketing results, with practical tips and clear explanations in each episode. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade...2024-05-1903 min
AI for Business Leaders: The AI Hat PodcastIntroducing AI in Marketing: Unpacked"AI in Marketing: Unpacked" makes understanding AI simple for every marketer. Join Mike Allton as he explores how you can use AI to boost your social media and marketing results, with practical tips and clear explanations in each episode.Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Sponsored by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven...2024-05-1903 min
Partnership UnpackedHow One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg KarelitzHow do you successfully scale a partner ecosystem with hundreds of partners? We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech space that have grown to thousands of partners and integrations. How did they get to that level of success? That’s what Greg Karelitz is here to help us with. Greg is the Global Director of Techn...2023-10-3048 min
Partnership UnpackedHow Agencies Leverage Partnerships To Combat Churn with Rachel Nulman-Schapiro We work with thousands of marketing agencies at Agorapulse and when we asked them what they struggle with the most, the number one answer was always how to grow and scale their agency. But when we drill down, we find that the problems, and the solutions, change as agencies grow. New and boutique agencies struggle with messaging, targeting, and lead nurture. It’s a near-constant battle to keep the pipeline filled and the next project client coming onboard. As agencies grow, however, they often change th...2023-04-0345 min
Partnership UnpackedUsing Podcasts To Develop Partnerships Relationships w/ Adrian McIntyreStop me if this sounds familiar. You open LinkedIn on your phone and there at the top of the feed, LinkedIn has recommended a post by the CMO of a huge brand you know your sales team is targeting. You tap on their profile and figure if you could connect with them on LinkedIn, maybe you could strike up a conversation and build a case for your solution. So you smash that connect button and smile at your cleverness. But then, nothing happens. Days go by and your request goes unanswered. In fact...2023-02-1347 min
Partnership UnpackedHow To Recruit High-performing Affiliates w/ Farzad RashidiHow’s your affiliate program looking? Have you noticed how most of your affiliate traffic and referrals are from less than 20% of your channel partners? Picture your top affiliate. What would it look like if you had 5, 10, 50 more affiliates just. like. them. But friends… I’ve got a problem. I’m looking at our channel partner program in FirstPromoter and I have to be honest, the vast majority of my affiliates have zero referrals last quarter. That’s not good! It’s not good for my program, and it’s not...2023-02-0638 min
Partnership UnpackedSetting Goals For Partnerships & Omnichannel Marketing w/ Robin DimondHarvard Business Review found that omnichannel customers spend 10% more online, and a shocking 73% of customers prefer shopping through multiple channels. And Google found that omnichannel customers are worth 30% more! The challenge, of course, is finding ways to create a seamless experience for customers across all of a brand’s channels. Could partnerships play a role? That’s what Robin Dimond is here to help us with. Robin has been marketing and innovating for nearly two decades, and strives to bring sensory experiences and the heart back into all her team’s work...2023-01-2119 min
The Virtual Event StrategistIntroducing The Virtual Event Strategist Podcast by Mike AlltonIn this introductory episode for The Virtual Event Strategist Podcast, hear from host Mike Allton why virtual event strategy is so important, and why you should listen and subscribe to this podcast. Transcript & Notes: https://www.thesocialmediahat.com/blog/introducing-the-virtual-event-strategist-podcast-by-mike-allton/2022-04-3007 min