Shows
The Near MemoGoogle’s Review Algorithms Are Tightening — Here’s What the Data ShowsSend us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-12-1928 minThe Near MemoAI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOWSend us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Su...
2025-12-1130 minThe Near MemoAI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do NowSend us a textIn this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility.We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how to create content that earns true distribution in 2025.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscr...
2025-12-0433 minThe Near MemoGoogle Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI WarSend us a textIn this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google’s dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, and the introduction oof Gemini 3 what that means for personalization and marketers.We explore:• Google Maps’ new AI-powered interfaces — including Know Before You Go and the prominent “Ask” module that pulls data from reviews, websites, and third-party sources. We discuss how Google is reshaping t...
2025-11-2137 minThe Near MemoAI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking FactorsSend us a textLocal SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what’s fading, and where Google, Gemini, and ChatGPT fit into your future strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-11-0744 minThe Near MemoTikTok’s Local Play: How Gen Z Is Rewriting Local SearchSend us a textIn this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok’s “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z’s shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok’s edge over Google Reviews.You’ll learn:• How TikTok gamifies local reviews• Why 62 % of Gen Z prefer TikTok for finding local businesses• How to track TikTok referrals in GA4 & GSC• Why revi...
2025-10-3046 minThe Near MemoGoogle’s Local Antitrust Battle with Yelp, Gemini’s “Grounded” Local AI, and ChatGPT’s New Local ResultsSend us a textIn Episode 229, Mike and Greg unpack Yelp’s revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google’s “grounded” Gemini AI—supposedly tied to Maps data—and Mike’s test results showing how unreliable it still is. Finally, they explore ChatGPT’s new local results format, which borrows from Google Maps, and debate whether AI interfaces can ever be trusted to tell the truth.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-2333 minThe Near MemoAI & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez, P2Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-1634 minThe Near MemoInside Uberall’s Local AI Shift: From Culture Shift to Client Tools; Part 1Send us a textUberall’s CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Performance Score, learn how AI is reshaping products, teams, and customer expectations.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-0931 minThe Near MemoGoogle GBP Suspension Increases?, The Future of Reviews, and Liz Reid’s AI Vision for SearchSend us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google’s Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-10-0135 minThe Near MemoGoogle Review Extortion, Maps AR, What ChatGPT is Missing & YouTube’s Strategic PowerSend us a textIn this episode of the Near Memo, Mike and Greg break down:The rise of Google Business Profile review extortion scams 📉Google Maps’ new AR feature: See it. Snap it. Ask it. 🗺️Why ChatGPT still falls short for local search vs Google 🔎YouTube’s strategic role in Google’s AI & local marketing future ▶️👉 Subscribe for more insights on Google, AI, and local marketing.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-09-2533 minThe Near MemoInterview with Barry Schwartz: Review Ransom, The State of the Open Web, and the Implications of AI on Search InterfacesSend us a textIn this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and the introduction of AI features are reshaping user experiences and the future of search. The conversation also touches on the challenges businesses face with review moderation and the impact of spam on search quality.Subscribe to our newsletters and...
2025-09-1849 minThe Near MemoAI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t FallingSend us a textMike Blumenthal and Greg Sterling discuss three hot-button topics:Consumer vs. industry perspectives on Google’s AI OverviewsHow review expectations differ from actual behavior in the legal verticalWhy Datos data shows AI growth isn’t displacing search usageSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-08-2826 min
Passionate Pioneers with Mike BiselliUnlocking Healthcare's Data Goldmine with Synthetic Data with Daniel BlumenthalThis episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HEREEpisode Overview: Healthcare organizations are drowning in data, yet struggling to unlock its potential to improve patient outcomes. Our next guest, Daniel Blumenthal, is transforming this challenge as VP of Strategy at MDClone. With nearly a decade pioneering synthetic data solutions, Daniel possesses a unique perspective bridging healthcare innovation and data privacy protection. From launching MDClone's North American operations to establishing partnerships with leading health systems...
2025-08-2529 minThe Near MemoGoogle’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing InsightsSend us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subs...
2025-08-2128 minThe Near MemoPart 2- Barnacle SEO in the AI Era: Will Scott on Tools, Automation & Content StrategySend us a textIn part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-08-1431 minThe Near MemoThe Future of Maps: User Focused, Contextual & Integrated AI with Goetz WeberSend us a textGreg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-3147 minThe Near MemoPew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?,Send us a textThis week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-2432 minThe Near MemoGoogle Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor?Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and ChatGPT’s growing impact on local search. Plus: Will businesses benefit from the Ask for Me feature?Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-1836 minThe Near MemoGoogle’s AI Overviews, ChatGPT’s Search Shift, and Google's Secret WeaponSend us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-1031 minThe Near MemoGBP Suspensions, AIO Overviews & New Best Practices for AI-Era Local SEO and ReviewsSend us a textGreg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roasSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
2025-07-0339 minThe Near MemoAI, Reviews & the Future of Local SEO: What Darren Shaw Says You Need to KnowSend us a textDarren Shaw of Whitespark returns to the Near Memo to talk with Mike and Greg about what’s actually working—and what’s not—in local SEO as AI begins reshaping consumer behavior. From the rise of first-party reviews to YouTube’s power for B2B lead gen, this episode tackles how agencies can prepare clients for a future beyond Google. They also dig into the limitations of ChatGPT’s local recommendations, where blogs still make sense, and what digital PR might look like for small businesses. Practical, honest, and forward-looking.Subscribe to...
2025-06-2646 minThe Near MemoHow to Stay Verified on Google, Where Search Is Headed, and What’s Up with Siri?Send us a textIn this episode, Mike and Greg break down three major developments shaping the local search and AI landscape. First, they tackle the growing wave of Google Business Profile suspensions caused by rigid, AI-driven video verification—where even legitimate businesses are getting flagged. They offer practical advice on how to avoid getting suspended and why field-based verification is now essential.Next, they explore new consumer survey data showing a significant rise in people using AI tools like ChatGPT and Gemini for local business discovery. But while AI wins ea...
2025-06-1336 minThe Near MemoGoogle’s Next Move: AI, Antitrust Battles & the Decline of SearchSend us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal break down some of the biggest tectonic shifts happening at the intersection of AI, search, and antitrust law. The focal point? Google's claim that its Gemini AI now boasts 350 million monthly users. But what exactly counts as a user—and does stuffing Gemini into every app and product really mean it’s being used?Greg and Mike dig deep into how Google is leveraging its product ecosystem—Chrome, Gmail, Workspace, Maps, Android, and Search—to inflate AI engagement numbers. The two...
2025-06-0529 minThe Near MemoClicks Are Dead, Reviews Are King: Surviving Google’s AI Local ShakeupSend us a textIn this jam-packed episode of The Near Memo, hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman, VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO, AI Overviews, and Google’s evolving search ecosystem.The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to whethe...
2025-05-3039 minThe Near MemoGoogle's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy KrumSend us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, an...
2025-05-0845 minThe Near MemoAmpUp Webinar, Yelp’s Antitrust V Google, Google AIO for Local Reviews, ChatGPT Gets Product SearchSend us a text00:00 GatherUp's AmpUp Webinar Overview05:56 Yelp Antitrust Case Insights13:32 Google Local Review's AI Overviews and Their Impact26:45 ChatGPT's Shopping Capabilities and Future DirectionsIn this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and...
2025-05-0133 minThe Near MemoKnow Before You Go: New on GBP Profiles, G Under Legal Fire, & the Coming Shift in SearchSend us a textWe discuss the latest developments in Google's antitrust trial and the introduction of new AI features in Google Business Profiles. They explore the implications of these changes for local SEO and user experience, as well as the potential future of search in an AI-driven world. The conversation highlights the challenges Google faces in maintaining its market dominance amidst evolving technologies and user expectations.00:00Exploring Google's New AI Features11:17Antitrust Trial Insights and Google Remedies24:57The Future of Search and AI IntegrationT
2025-04-2430 minThe Near MemoThe Future of Reviews: What Businesses Need to KnowSend us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews...
2025-04-1830 minThe Near MemoFrom Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Study22:07 Best Practices for Review Solicitation29:22 Consumer Expectations and Business ResponsesIn this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal’s long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the pu...
2025-04-1029 minThe Near MemoGoogle’s Euro DMA Headaches, GBP Local Chaos AND Uncharacteristic Google Comms & AI Search FuturesSend us a textIn this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landscape is shifting fast.00:00 Celebrating the 200th Episode (sort of)01:23 Europe to Google: Play F...
2025-04-0335 min
The Local Business Growth PodcastThe New Rules of Local Search Rankings with Mike BlumenthalWe break down the most valuable insights from our recent interview with SEO expert Mike Blumenthal, titled “AI Success Series: The New Rules of Local Search Rankings.”Mike shares his advice for local and multi-location businesses navigating today’s rapidly evolving SEO landscape. From the history of local search evolution to the emerging AI-driven capabilities of Google’s Gemini 2.0, we cover everything you need to know to stay ahead.You'll learn:Why brand prominence and schema markup are now critical for local SEO.How to navigate AI-driven zero-click searches without losing visibility.Why industry-specific strategi...
2025-03-3139 minThe Near MemoSurviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local MarketingSend us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should b...
2025-03-2723 minThe Near MemoEU Targets Google, Listings Get Suspended, and AI Heats Up: Search is Changing FastSend us a textIn this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market.takeawaysGoogle's violation of the DMA highlights ongoing regulatory scrutiny.Suspensions and verifications are increasing, indicating algorithmic changes.AI mode may...
2025-03-2132 minThe Near MemoGoogle GBP Suspensions Update, AI in Local Search, Google Selling Chrome? & Tesla’s Brand FreefallSend us a textBuckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla’s brand. Plus, a peek at Google’s antitrust battle and what losing Chrome could mean for search dominance.00:00 The State of Google Business Profile Suspensions09:39 Trump's DOJ to Force Google to Sell Chrome?12:26 AI Mode and Local Search24:59 Tesla's Brand Reputation CrisisT...
2025-03-1338 minThe Near MemoThe Rise of GBP Suspensions, Is Google's 5 trillion search number real? New AI Mode IS the FutureSend us a text00:00 Overview of Topics01:07 Increase in Business Suspensions - Resinstatements very slow06:27 Google's Search Query Insights - Is Google Cooking the Books?21:03 Google's AI Mode as the Future of SearchWe discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences.Takeaways ✓ There has been a significant inc...
2025-03-0731 minThe Near MemoThe Evolution of Local Inventory Solutions with Michael Carini, Last Mile RetailSend us a text00:00 Introduction to Last Mile Retail06:04 Evolution of the Business Model11:35 Market Changes and Competition17:03 Understanding Good Local SEO23:03 Microsite Strategy and Implementation29:47 The Role of AI in Marketing Strategies37:30 Navigating Paid Campaigns and Google Optimization45:55 Enhancing Customer Journey and Content Strategy- Last Mile Retail started by addressing the challenge of local inventory visibility online.- The company has evolved to serve enterprise clients with a comprehensive local marketing platform.- AI is being used for content drafting and categorization, but human...
2025-02-2748 minThe Near MemoUnlocking Google Business Profile Secrets with Brad Wetherall - ex Director of GBP SupportSend us a textThe Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the complexities of review management. They delve into the recent discrepancies in review counts, the importance of communication from Google, and the impact of trust scores on local guides. The discussion also covers creative strategies for enhancing review authenticity, the challenges of video verification, and the implications of operating hours on business rankings. Additionally, they explore the quality of support across different regions...
2025-02-201h 04The Near MemoMissing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local SearchSend us a textGreg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.00:55 Review Count Issues and Google's Response06:29 Exploring Google's 'Ask For Me' Feature18:20...
2025-02-1336 minThe Near MemoGoogle Maps: New Features, The Importance of Brand and Declining Review TrustSend us a textIn this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions.Takeaways- Google Maps revolutionized navigation with its interactive features.- The new restaurant Map List feature in Google Maps enhances visibility...
2025-02-0743 min
Expanding Local w/ Will TroupLocal Search Expert Reveals What Google Doesn't Want You to Know...Join host Will Troup in Episode #9 of the Expanding Local Podcast as he interviews Mike Blumenthal, a trailblazer in local SEO since 1995. With decades of experience in digital marketing and an insider’s perspective on Google's influence, Mike offers home service businesses practical ways to stand out in increasingly competitive search results.Discover how to optimize your online presence by understanding the customer journey—from initial inquiry to final sale. Mike explains why reviews and...
2025-02-051h 05The Near MemoGoogle Review Fraud, FTC & Business concerns: Interview with Curtis Boyd, Transparency Company, P#2Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.00:00...
2025-01-3022 minThe Near MemoGoogle Review Fraud & Its Economic Impact: Interview with Curtis Boyd, Transparency Company, P#1Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.00:10 Introduction...
2025-01-2332 minThe Near MemoNavigating Google Reviews - Part 2 of Brad Wetherall, ex-Director of Operations GBP support, InterviewSend us a textIn this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. The conversation wraps up with Brad's advice for agencies and local marketers on navigating the complexities of online reviews and...
2025-01-1639 minThe Near MemoHow Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, InterviewSend us a textEver wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wetherall and His Journey02:53 Transitioning from Google to Bitwise Consulting05:34 Understanding Google Business Profile Support Structure08:03d Support Strategies and User Journeys11:08 The Evolution of Support Systems at Google13:36 Challenges in Support: Suspensions and Verifications16:45 The Algorithm Behind Suspensions and Reviews19:29 Trust and Reporting M...
2025-01-1033 minThe Near Memo2024 Local SEO Highlights: Brand Power & Local; AI's Search Shake-Up; DMA reshaping SearchSend us a textGoogle Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024: Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence.Greg and David noted how brands dominate the search game. We broke down why engagement—real photos, reviews, and strong brand presence—creates a feedback loop that propels rankings. This led us to...
2025-01-0340 minThe Near MemoExploring Google’s DMA Compliance & User Search Behavior with Siinda’s Stephanie VerilhacSend us a textStephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its ecosystem. Regional differences in search trends were highlighted, including Irish “near me” preferences, French brand loyalty, and Germans' ad clicks. Photos, reviews, and business websites play key roles in user decisions. Verilhac noted Google's partial adherence to the DMA and challenges for smaller businesses in competing with large aggregators. Future DMA updates and expanded research are expected. In Ep...
2024-12-2034 minThe Near MemoThe Limits and Future of AI Impact on Maps; Search vs AI: Challenges, Trends, and Consumer InsightsSend us a textAI and Maps: Current Limitations (many) and Future Prospects (good): We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for enhanced location-based services, professional applications, and augmented reality. Emerging technologies may soon enable smoother interaction with geospatial tools and real-time...
2024-12-1234 minThe Near MemoGBP’s Naming Shift, Fishkin’s Search Query Insights, & AI's Growing Role in Challenging GoogleSend us a textExtended GBP Business Names - Spam or Legitimate Descriptors?We explore Google's growing tolerance for extended taglines & descriptors in business names via the Google Business Center and its impact on local SEO strategies. Examples include businesses embedding descriptors like “best plastic surgeon” or “sexual harassment lawyer” into their names that were escalated to Google but were deemed acceptable. These additions act as taglines and significantly boost search visibility by leveraging Google’s algorithm, which treats business names as ranking signals. This shift marks a departure from earlier strict rules, offering businesses...
2024-12-0634 minThe Near MemoGBP Suspension Woes & Support #fails, Siri Sherlocking Search, the Fragmentation of SearchSend us a textGoogle Business Profile Suspension Woes (01:32–11:03)The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. Siri’s AI Search Evolution (11:03–20:35)Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalize...
2024-11-2331 minThe Near MemoExploring AI Overviews, SearchGPT & Google’s Evolution: Mark Traphagen on AIO Impact & Future of SEOSend us a textAI Overview and Google Search Trends: In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google’s AI-driven search lacks the capacity to enhance local search results, pointing out that traditional SERP results still perform better. Meanwhile, Google’s AI continues to evolve, with re...
2024-11-1655 minThe Near MemoA Google “Pardon”?, Siri’s Search Improvements, Search from Chat GPT is Really GoodSend us a textGoogle's Antitrust Battle: Legal and Political Shifts: As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory action against Google, such as a breakup, appears to be reduced. The new administration’s stance on big tech could soften the Justice Department’s approach, shifting from aggressive oversight to a more business-friendly posture. While there’s bipartisan support for reigning in big tech, motivations differ: Republicans often cite censorship concerns, while Democrats focus on monopolistic...
2024-11-0946 minThe Near MemoAI in Local SEO, Siri Finally Gets Local Search, ChatGPT's Growing User BaseSend us a textAI in Local SEO: Challenges and Opportunities: We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google’s dominance in local search.Apple Siri Finally Gets Local Search: Mike showcases Apple’s upgraded Siri new featu...
2024-11-0133 min
Pest Control SEO PodcastMike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the...
2024-08-051h 03
Local Marketing SecretsMike Blumenthal on Insights From The Google LEAK, 40+ Years in Local SEO, and Consumer ResearchIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO...
2024-08-051h 03
Brick By BrickThe Secrets of Mindset, SEO, and AI in DevelopmentIn this episode, Mike and Jeff discuss the differences between 'done with you' and 'done for you' services, the psychological hurdles in learning to code, and the journey from novice to competent developer. They explore the Dunning-Kruger effect, the value of solving real problems with coding projects, and the fundamental importance of asking the right questions. Additionally, they delve into the intricacies of SEO, the impact of AI on various industries, and the future of local first development.00:00 Introduction: Done With You or Done For You?00:36 The Journey to Competence in Coding00:57 Overcoming Imposter Syndrome
2024-08-0537 minBrick By BrickWhy Product Management Systems Will Not Save Your BusinessIn this episode, Jeff explains the importance of clarity over systems in product management and business. He talks about how lack of clarity in problem-solving, audience understanding, and requirements leads to inefficiency and pain. Mike also shares his insights on restructuring his business for better client fulfillment. They also touch on mental models like Gaul's Law and Chesterton's Fence to approach system changes wisely.00:00 Introduction: The Importance of Clarity00:26 Revamping Project Management Systems00:45 The Myth of the Perfect System02:42 Intuition and High-Leverage Tasks03:22 Customer Feedback and Practical Bets
2024-07-2926 minThe Near MemoHow Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy HawkinsSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on t...
2024-07-2046 minBrick By BrickFrameworks For Idea Validation Plus Challenges of Founder-Led Sales and SaaS ChurnIn this episode of Brick by Brick, Mike and Jeff delve into the often overlooked topic of churn in SaaS businesses. They discuss the importance of reducing churn and ensuring customer retention. The conversation then shifts towards the challenges and strategies involved in founder-led sales, particularly in early-stage startups where founders must juggle multiple roles. Jeff provides insights on how developers can balance their focus between product development and sales feedback. They also explore frameworks and systems for validating SaaS product ideas, including the use of landing pages and customer feedback. The episode concludes with practical tips on how...
2024-06-1032 minThe Near MemoGBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API LeakSend us a textGBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high hopes. Despite a significant initial investment, Google's inconsistent product strategy led to its downfall.Interestingly, Google is now introducing WhatsApp and SMS messaging integration to GBP profiles, suggesting an attempt to fill the void left by t...
2024-06-0938 minBrick By BrickInside the RevOps Engine: Tech Stacks, Importance of Live Events, and High-Leverage QuestionsIn this podcast episode, Mike and Jeff discuss a wide range of topics about business, sales strategies, and tools essential for entrepreneurs. Mike opens up by sharing his tech stack that runs his business, emphasizing the importance of in-person events for networking and learning. They also dive deep into the value of having a well-defined elevator pitch for any business context. Mike offers recommendations on essential sales and marketing tools, like Apollo.io and LinkedIn Sales Navigator, explaining how they help in lead generation and customer relationship management. The hosts dissect the psychology of sales, stressing the importance of...
2024-05-2741 minBrick By BrickNavigating the Idea Maze: Worst First-Time Founder Ideas, Idea Mazes, and Why Now is the Best Time to Build SoftwareIn this podcast episode, the Mike and Jeff delve into how first-time founders often gravitate towards ideas like dating apps, two-sided marketplaces, and AI for various applications, and why these might be pitfalls. They discuss how established founders avoid these ideas due to inherent risks and challenges such as customer willingness to pay and competitive landscapes. The conversation transitions into anecdotes and strategies around entering new markets and the complexities faced. They also explore frameworks like 'Profit First' for financial health in business and mental models like Jevons' Paradox, emphasizing the potential explosion in software development due to AI...
2024-05-2039 minBrick By BrickFrom Army Officer to Tech Entrepreneur: The Story of Stitch3D and the 3D RevolutionIn this episode of Brick by Brick, hosts Jeff Jakinovich and Mike explore the entrepreneurial journey of Clark Yuan, CEO and founder of Stitch3D, a company at the forefront of 3D technology. Clark shares insights from transitioning from an Army intelligence officer to a tech entrepreneur, the influence of Y Combinator's survival philosophy on startup success, and the pivotal role customer feedback played in refining Stitch3D's vision. The discussion highlights the challenges of finding product-market fit, the importance of non-dilutive funding, and how deliberate hiring impacts team culture and product development. Moreover, Clark gives practical advice on...
2024-05-1342 minBrick By BrickSeventeen Year-Old Builds SaaS Company With Industry ExpertsJoin us for the latest episode of Brick by Brick where Vic Giurgiu, 17-year-old founder of Affistash.com walks through his story of building (and selling) his first company. He’s now onto building an affiliate marketing SaaS with industry experts in the US. The trio discusses how to validate ideas, selling in demos, and the best tech stacks to build scalable software companies with a lean team.Timestamps:00:00 Meet Vic: The Teenage SaaS Founder00:33 Introducing Brick by Brick: A Deep Dive into Vic's Journey01:52 Vic's Early Start: From Coding to En...
2024-05-0642 minBrick By BrickHow To Find My First SaaS CustomersIn episode three of 'Brick by Brick', hosts Jeff and Mike explore strategies for acquiring the first customers SaaS businesses. The discussion begins with the challenges of converting cold audiences through ads and quickly shifts to actionable strategies for identifying and securing the initial customer base. Mike shares insights from his eight years of experience, emphasizing the importance of understanding the market, defining the problem, and identifying the target customer's job title. He introduces the 'Rule of Tens' framework, which focuses on achieving customer growth milestones by securing the first customer, then moving to ten, a hundred, and so...
2024-04-2932 minBrick By BrickFrom Chaos to Clarity: The Secret Sauce to Accurate Software TimelinesIn episode two of Brick By Brick, hosts Jeff and Mike delve into the challenges and strategies of estimating timelines for software development. Jeff shares his journey from frustration to discovering practical frameworks for scoping tasks and asking the right questions to avoid the common pitfalls of software estimation. The discussion highlights the paramount importance of clarity in understanding the problem, the customer, and ensuring alignment within the team. They introduce the concept of assessing tasks based on their complexity and uncertainty, offering a novel approach to estimate more accurately. The episode also emphasizes the necessity of explicit documentation...
2024-04-2223 min
Conversion CastConsumer Search Behavior in Local SEOWe talk Consumer Search Behavior in Local SEO, discussing some interesting research on Google local search results, reviews and conversion.My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.Important links:Research discussed: The Local Finder...
2024-04-1634 min
Brick By BrickSaaS MVP Decoded: The Good, The Bad, The UglyThis episode of 'Brick by Brick' dives into MVPs (Minimum Viable Products) in the SaaS world. We talk about the great stuff, the problems, and the big oopsies of creating MVPs. Hear stories of success and mistakes from a SaaS builder and seller. Learn what works, what doesn't, and how to make your MVP shine. Perfect for anyone interested in SaaS, whether you're starting out or just curious. Tune in to get the scoop on MVPs!Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff:
2024-04-1039 minThe Near MemoGoogle Goes to Brussels & attempts to defend their DMA complianceSend us a textIn this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compliance, saw over 20 presenters from Google over an extensive eight-hour period, detailing their view of adherence to the DMA's regulations across various aspects of their operations.The workshop was organized by the European Commission and attended by a di...
2024-03-2938 minThe Near MemoExposing the Google Local Service Ads Scam in Home Services: A Marketer's InsightSend us a textJoin us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for...
2024-01-1114 minThe Near MemoHow Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategiesSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI o...
2023-11-2346 min
Adventures in Local MarketingMike Blumenthal on What Google's Past Can Teach Us About Its FutureIn this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.Listen to learn:What the future of Google Business Profile might look likeWhere to go to improve your Google and Google Business Profile knowledgeThe part ads and monetization play in the future of Google Business ProfilePLUS a surprising fact about what consumers do and don't care about in reviews...
2023-09-0538 min
Titan TalksEp 19 - Mike Blumenthal: Unveiling the secrets of Google Business ProfilesIn this episode of the Titan Talks podcast, host Jonathan Stern interviews Mike Blumenthal, owner of Near Media, a research and media company focused on local search. They discuss the importance of Google Business profiles for home service professionals, the factors that contribute to rankings on Google, and best practices for improving online presence and generating leads. Mike also addresses common issues such as the filtering of reviews and account suspension on Google. He advises home service professionals to focus on creating a strong online presence by optimizing their website, collecting customer contact information, and actively managing reviews and...
2023-08-0539 min
Believe you can because you can!Mike Blumenthal: Fake reviews attack in GMB (#497)Reviews play a crucial role in a business’s online reputation, with many customers relying on them to make informed decisions. However, fake reviews have become a significant issue for businesses, with attackers leaving false reviews to damage a business’s reputation. In this podcast, we’ll be talking with Mike Blumenthal, an expert in GMB and online…
2023-05-0144 min
The EMJ SEO PodcastMike Blumenthal Talks About His Journey With Local SEOSee the episode resources in the show notes on:https://emjpodcast.com/mike-blumenthal-talks-about-his-journey-with-local-seoCheck out more episodes of our SEO podcast.
2023-03-0826 minThe Near MemoBarry Schwartz Talks All Things Google - UI, Algorithms and AI SpamSend us a textIn this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:Google UI changes and Universal SearchWhy Google makes SERP design changesMajor algorithm updates in 2021 and 2022Helpful content update, spam and product review updates Is Google really trying to make search better? How the SERP has become more competitiveFuture viability of content written to rank The problem with recipe blogs Keyword stuffing and gaming the algorithmYMYL cont...
2022-12-2144 min