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Mike Blumenthal

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The Near MemoThe Near MemoAI, Reviews & the Future of Local SEO: What Darren Shaw Says You Need to KnowSend us a textDarren Shaw of Whitespark returns to the Near Memo to talk with Mike and Greg about what’s actually working—and what’s not—in local SEO as AI begins reshaping consumer behavior. From the rise of first-party reviews to YouTube’s power for B2B lead gen, this episode tackles how agencies can prepare clients for a future beyond Google. They also dig into the limitations of ChatGPT’s local recommendations, where blogs still make sense, and what digital PR might look like for small businesses. Practical, honest, and forward-looking.Subscribe to...2025-06-2646 minThe Near MemoThe Near MemoHow to Stay Verified on Google, Where Search Is Headed, and What’s Up with Siri?Send us a textIn this episode, Mike and Greg break down three major developments shaping the local search and AI landscape. First, they tackle the growing wave of Google Business Profile suspensions caused by rigid, AI-driven video verification—where even legitimate businesses are getting flagged. They offer practical advice on how to avoid getting suspended and why field-based verification is now essential.Next, they explore new consumer survey data showing a significant rise in people using AI tools like ChatGPT and Gemini for local business discovery. But while AI wins ea...2025-06-1336 minThe Near MemoThe Near MemoGoogle’s Next Move: AI, Antitrust Battles & the Decline of SearchSend us a textIn this episode of The Near Memo, Greg Sterling and Mike Blumenthal break down some of the biggest tectonic shifts happening at the intersection of AI, search, and antitrust law. The focal point? Google's claim that its Gemini AI now boasts 350 million monthly users. But what exactly counts as a user—and does stuffing Gemini into every app and product really mean it’s being used?Greg and Mike dig deep into how Google is leveraging its product ecosystem—Chrome, Gmail, Workspace, Maps, Android, and Search—to inflate AI engagement numbers. The two...2025-06-0529 minThe Near MemoThe Near MemoClicks Are Dead, Reviews Are King: Surviving Google’s AI Local ShakeupSend us a textIn this jam-packed episode of The Near Memo, hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman, VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO, AI Overviews, and Google’s evolving search ecosystem.The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to whethe...2025-05-3039 minThe Near MemoThe Near MemoGoogle's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy KrumSend us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, an...2025-05-0845 minThe Near MemoThe Near MemoAmpUp Webinar, Yelp’s Antitrust V Google, Google AIO for Local Reviews, ChatGPT Gets Product SearchSend us a text00:00 GatherUp's AmpUp Webinar Overview05:56 Yelp Antitrust Case Insights13:32 Google Local Review's AI Overviews and Their Impact26:45 ChatGPT's Shopping Capabilities and Future DirectionsIn this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and...2025-05-0133 minThe Near MemoThe Near MemoKnow Before You Go: New on GBP Profiles, G Under Legal Fire, & the Coming Shift in SearchSend us a textWe discuss the latest developments in Google's antitrust trial and the introduction of new AI features in Google Business Profiles. They explore the implications of these changes for local SEO and user experience, as well as the potential future of search in an AI-driven world. The conversation highlights the challenges Google faces in maintaining its market dominance amidst evolving technologies and user expectations.00:00Exploring Google's New AI Features11:17Antitrust Trial Insights and Google Remedies24:57The Future of Search and AI IntegrationT2025-04-2430 minThe Near MemoThe Near MemoThe Future of Reviews: What Businesses Need to KnowSend us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews...2025-04-1830 minThe Near MemoThe Near MemoFrom Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Study22:07 Best Practices for Review Solicitation29:22 Consumer Expectations and Business ResponsesIn this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal’s long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the pu...2025-04-1029 minThe Near MemoThe Near MemoGoogle’s Euro DMA Headaches, GBP Local Chaos AND Uncharacteristic Google Comms & AI Search FuturesSend us a textIn this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landscape is shifting fast.00:00 Celebrating the 200th Episode (sort of)01:23 Europe to Google: Play F...2025-04-0335 minThe Local Business Growth PodcastThe Local Business Growth PodcastThe New Rules of Local Search Rankings with Mike BlumenthalWe break down the most valuable insights from our recent interview with SEO expert Mike Blumenthal, titled “AI Success Series: The New Rules of Local Search Rankings.”Mike shares his advice for local and multi-location businesses navigating today’s rapidly evolving SEO landscape. From the history of local search evolution to the emerging AI-driven capabilities of Google’s Gemini 2.0, we cover everything you need to know to stay ahead.You'll learn:Why brand prominence and schema markup are now critical for local SEO.How to navigate AI-driven zero-click searches without losing visibility.Why industry-specific strategi...2025-03-3139 minThe Near MemoThe Near MemoSurviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local MarketingSend us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should b...2025-03-2723 minThe Near MemoThe Near MemoEU Targets Google, Listings Get Suspended, and AI Heats Up: Search is Changing FastSend us a textIn this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market.takeawaysGoogle's violation of the DMA highlights ongoing regulatory scrutiny.Suspensions and verifications are increasing, indicating algorithmic changes.AI mode may...2025-03-2132 minThe Near MemoThe Near MemoGoogle GBP Suspensions Update, AI in Local Search, Google Selling Chrome? & Tesla’s Brand FreefallSend us a textBuckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla’s brand. Plus, a peek at Google’s antitrust battle and what losing Chrome could mean for search dominance.00:00 The State of Google Business Profile Suspensions09:39 Trump's DOJ to Force Google to Sell Chrome?12:26 AI Mode and Local Search24:59 Tesla's Brand Reputation CrisisT...2025-03-1338 minThe Near MemoThe Near MemoThe Rise of GBP Suspensions, Is Google's 5 trillion search number real? New AI Mode IS the FutureSend us a text00:00 Overview of Topics01:07 Increase in Business Suspensions - Resinstatements very slow06:27 Google's Search Query Insights - Is Google Cooking the Books?21:03 Google's AI Mode as the Future of SearchWe discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of search experiences.Takeaways ✓ There has been a significant inc...2025-03-0731 minThe Near MemoThe Near MemoThe Evolution of Local Inventory Solutions with Michael Carini, Last Mile RetailSend us a text00:00 Introduction to Last Mile Retail06:04 Evolution of the Business Model11:35 Market Changes and Competition17:03 Understanding Good Local SEO23:03 Microsite Strategy and Implementation29:47 The Role of AI in Marketing Strategies37:30 Navigating Paid Campaigns and Google Optimization45:55 Enhancing Customer Journey and Content Strategy- Last Mile Retail started by addressing the challenge of local inventory visibility online.- The company has evolved to serve enterprise clients with a comprehensive local marketing platform.- AI is being used for content drafting and categorization, but human...2025-02-2748 minThe Near MemoThe Near MemoUnlocking Google Business Profile Secrets with Brad Wetherall - ex Director of GBP SupportSend us a textThe Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the complexities of review management. They delve into the recent discrepancies in review counts, the importance of communication from Google, and the impact of trust scores on local guides. The discussion also covers creative strategies for enhancing review authenticity, the challenges of video verification, and the implications of operating hours on business rankings. Additionally, they explore the quality of support across different regions...2025-02-201h 04The Near MemoThe Near MemoMissing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local SearchSend us a textGreg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.00:55 Review Count Issues and Google's Response06:29 Exploring Google's 'Ask For Me' Feature18:20...2025-02-1336 minThe Near MemoThe Near MemoGoogle Maps: New Features, The Importance of Brand and Declining Review TrustSend us a textIn this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions.Takeaways- Google Maps revolutionized navigation with its interactive features.- The new restaurant Map List feature in Google Maps enhances visibility...2025-02-0743 minExpanding Local w/ Will TroupExpanding Local w/ Will TroupLocal Search Expert Reveals What Google Doesn't Want You to Know...Join host Will Troup in Episode #9 of the Expanding Local Podcast as he interviews Mike Blumenthal, a trailblazer in local SEO since 1995. With decades of experience in digital marketing and an insider’s perspective on Google's influence, Mike offers home service businesses practical ways to stand out in increasingly competitive search results.Discover how to optimize your online presence by understanding the customer journey—from initial inquiry to final sale. Mike explains why reviews and...2025-02-051h 05SaaS Buyers\' ClubSaaS Buyers' ClubBest Lead Generation Strategies for SaaS with Mike BlumenthalIn this episode 54 of SaaS Buyers Club, your host Omeed Tabiei, Managing Partner at Optimist Legal and seasoned counselor for SaaS founders dives deep into the world of SaaS lead generation with Mike Blumenthal, the founder of SaaS Lead Flow. Omeed and Mike converse about actionable strategies for SaaS founders looking to skyrocket their sales and exit value. Mike shares invaluable advice on building a personal brand and establishing a powerful outbound motion for the year 2024 and beyond. Discover how Mike's company offers a done-for-you lead generation service to provide founders with 5-10 qua...2025-02-0447 minThe Near MemoThe Near MemoGoogle Review Fraud, FTC & Business concerns: Interview with Curtis Boyd, Transparency Company, P#2Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.00:00...2025-01-3022 minThe Near MemoThe Near MemoGoogle Review Fraud & Its Economic Impact: Interview with Curtis Boyd, Transparency Company, P#1Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.00:10 Introduction...2025-01-2332 minThe Near MemoThe Near MemoNavigating Google Reviews - Part 2 of Brad Wetherall, ex-Director of Operations GBP support, InterviewSend us a textIn this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. The conversation wraps up with Brad's advice for agencies and local marketers on navigating the complexities of online reviews and...2025-01-1639 minThe Near MemoThe Near MemoHow Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, InterviewSend us a textEver wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wetherall and His Journey02:53 Transitioning from Google to Bitwise Consulting05:34 Understanding Google Business Profile Support Structure08:03d Support Strategies and User Journeys11:08 The Evolution of Support Systems at Google13:36 Challenges in Support: Suspensions and Verifications16:45 The Algorithm Behind Suspensions and Reviews19:29 Trust and Reporting M...2025-01-1033 minThe Near MemoThe Near Memo2024 Local SEO Highlights: Brand Power & Local; AI's Search Shake-Up; DMA reshaping SearchSend us a textGoogle Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024:  Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence.Greg and David noted how brands dominate the search game. We broke down why engagement—real photos, reviews, and strong brand presence—creates a feedback loop that propels rankings. This led us to...2025-01-0340 minThe Near MemoThe Near MemoExploring Google’s DMA Compliance & User Search Behavior with Siinda’s Stephanie VerilhacSend us a textStephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its ecosystem. Regional differences in search trends were highlighted, including Irish “near me” preferences, French brand loyalty, and Germans' ad clicks. Photos, reviews, and business websites play key roles in user decisions. Verilhac noted Google's partial adherence to the DMA and challenges for smaller businesses in competing with large aggregators. Future DMA updates and expanded research are expected. In Ep...2024-12-2034 minThe Near MemoThe Near MemoThe Limits and Future of AI Impact on Maps; Search vs AI: Challenges, Trends, and Consumer InsightsSend us a textAI and Maps: Current Limitations (many) and Future Prospects (good): We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for enhanced location-based services, professional applications, and augmented reality. Emerging technologies may soon enable smoother interaction with geospatial tools and real-time...2024-12-1234 minThe Near MemoThe Near MemoGBP’s Naming Shift, Fishkin’s Search Query Insights, & AI's Growing Role in Challenging GoogleSend us a textExtended GBP Business Names - Spam or Legitimate Descriptors?We explore Google's growing tolerance for extended taglines & descriptors in business names via the Google Business Center and its impact on local SEO strategies. Examples include businesses embedding descriptors like “best plastic surgeon” or “sexual harassment lawyer” into their names that were escalated to Google but were deemed acceptable. These additions act as taglines and significantly boost search visibility by leveraging Google’s algorithm, which treats business names as ranking signals. This shift marks a departure from earlier strict rules, offering businesses...2024-12-0634 minThe Near MemoThe Near MemoGBP Suspension Woes & Support #fails, Siri Sherlocking Search, the Fragmentation of SearchSend us a textGoogle Business Profile Suspension Woes (01:32–11:03)The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. Siri’s AI Search Evolution (11:03–20:35)Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalize...2024-11-2331 minThe Near MemoThe Near MemoExploring AI Overviews, SearchGPT & Google’s Evolution: Mark Traphagen on AIO Impact & Future of SEOSend us a textAI Overview and Google Search Trends:  In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google’s AI-driven search lacks the capacity to enhance local search results, pointing out that traditional SERP results still perform better. Meanwhile, Google’s AI continues to evolve, with re...2024-11-1655 minThe Near MemoThe Near MemoA Google “Pardon”?, Siri’s Search Improvements, Search from Chat GPT is Really GoodSend us a textGoogle's Antitrust Battle: Legal and Political Shifts:  As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory action against Google, such as a breakup, appears to be reduced. The new administration’s stance on big tech could soften the Justice Department’s approach, shifting from aggressive oversight to a more business-friendly posture. While there’s bipartisan support for reigning in big tech, motivations differ: Republicans often cite censorship concerns, while Democrats focus on monopolistic...2024-11-0946 minThe Near MemoThe Near MemoAI in Local SEO, Siri Finally Gets Local Search, ChatGPT's Growing User BaseSend us a textAI in Local SEO: Challenges and Opportunities:  We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google’s dominance in local search.Apple Siri Finally Gets Local Search: Mike showcases Apple’s upgraded Siri new featu...2024-11-0133 minThe Near MemoThe Near MemoConversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builderSend us a textIntroduction and Background (00:01 - 10:30)The conversation opens with Greg Sterling introducing Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a serial entrepreneur, highlighting his previous ventures, such as Pulse, acquired by Mozilla, and his journey through the tech landscape from file-sharing companies to AI-driven website creation. This segment sets the stage by exploring Raj’s entrepreneurial journey and interest in simplifying website creation for non-technical users.Soloist.ai’s Purpose and Unique Features (10:30 - 39:00)Raj...2024-10-2657 minThe Near MemoThe Near MemoApple Expands Business Connect, Which Directories Matter?, SEMrush Acquires Search Engine LandSend us a textApple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across apps like Mail, Apple Pay and ultimately Messages. While non-brick-and-mortar businesses won't appear on Apple Maps, their verified logos will be visible in key Apple services like Siri and Spotlights, enhancing brand trust within the Apple ecosystem. This move strengthens Apple's position as a trusted...2024-10-1826 minThe Near MemoThe Near MemoGoogle Tests AI-Organized Carousels in Local, Facebook Tests New Local Tab, Google Declines in Customer LoyaltySend us a textGoogle Tests AI-organized Carousels in Local Search Results for Restaurants & Bars:  Recent test search results for local businesses on Google, particularly restaurants and bars, have been dominated by AI-organized carousels. Searches like “best cocktail bar” now return multiple carousels sequentially down the page, with categories such as rooftop bars, artisanal cocktail bars, and budget-friendly options. These results feature large visuals, ratings, and addresses, allowing users to scroll through various options to view and choose from local listings. Interestingly, the number of carousels varies depending on the location—New York City display...2024-10-1434 minThe Near MemoThe Near MemoPlaces Sites in US? Allure’s Ongoing Google Review Fraud Scandal, FTC Targets AI Tool Rytr for Fake Review GenerationSend us a text Google's Place Sites: A Compliance Gesture or A True Shift in Search?Google is rolling out a new feature called "Place Sites" in North America, following its initial launch in Europe as part of compliance with the Digital Markets Act (DMA). The feature presents a carousel of aggregator search results, such as Yelp and TripAdvisor, prominently placed in top positions for local queries like restaurants. The idea is to redirect traffic to competitors to address accusations of Google self-preferencing. However, our testing shows that user engagement has been very, very l...2024-10-0538 minThe Near MemoThe Near MemoSearch Tactics for EU Hotels, Google’s Updated Spam Guideline, When might Yelp v Google Go to Trial?Send us a textHow Individual Hotels Can Win in EU Search: Our research on hotel searches in Europe, revealed that Booking.com dominated user clicks, especially through ads, while Google's Hotel Finder and Business Profiles saw significantly fewer interactions. One surprising discovery was the prominent role of ads, with over 50% of mobile clicks going to ads, particularly Booking.com.We explore how Google’s algorithm and ad strategies favor aggregators like Booking, rather than individual hotel brands, who do however have an ad opportunity with the new(ish) carousel ad and...2024-09-2836 minThe Near MemoThe Near MemoGoogle tests Review Badge of Shame in UK; Google’s Antitrust Travails; SMB Marketing DisconnectsSend us a textGoogle Testing Review Badge of Shame & More  in UK for Review Abuses:Google has rolled out a new review “badge of shame” and a new help document titled "Business Profile Restrictions for Policy Violations," introducing stricter actions for businesses engaging in deceptive review practices. Currently being tested in the UK, the policy includes a tiered system of penalties, such as preventing new reviews, unpublishing existing ones, and displaying a "badge of shame" for businesses caught with fraudulent reviews. This marks a shift in Google’s approach, as they histori...2024-09-2138 minThe Near MemoThe Near MemoEU Consumer Research in Hotel market, The impact of recent EU fines on Google, Possible remedies to prevent Google self-preferencingSend us a textGoogle and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search - We dive into our recent  user behavior research findings about hotel searches in Europe. We recruited 100 users each  from Spain, France, and Germany, asking them to find hotels in Paris or Rome, and observed how they interacted with Google's search results.The European hotel market is quite distinct, with behavior in hotel searches differing drastically from other verticals, as well as across countries. This, coupled with Google’s persistent self-preferencing, poses challenges for fair competition....2024-09-1436 minThe Near MemoThe Near MemoThe Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond From the Vault (Ep 139)Send us a textGoogle Review Fraud Landscape (10:04):Estimates that 18% of reviews across various platforms are fake.Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected.Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers.LSA Review Fraud (21:25):Lead generation scammers are stealing business from ethical businesses using fake LSA reviews.They overcharge consumers and use higher ad revenue to improve their bidding strategy within LSA dashboards....2024-09-0945 minThe Near MemoThe Near MemoLSA Gets More GBP Features, Google Maps Gets Cleanup, Yelp Sues Google Over AntitrustSend us a textLSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA’s ineffective review moderation. While operational efficiency might improve, Google’s tolerance of abuses in GBP means that the risk of review fraud in LSAs will persist.Google Maps Gets a Makeover: Sleeker Design, but More Ads...2024-08-3043 minThe Near MemoThe Near MemoGBP Phone Hacking Problems Persist, New FTC Fake Reviews Rules, SearchGPT & the Future of SearchSend us a textGoogle's PR Smoke and Mirrors: Old GBP Phone Hacking Problems Persist Despite Promises:Spammers and scammers have been able to hijack business phone numbers on Google listings with alarming ease, despite Google's assurances that such problems were swiftly resolved. We  conducted an experiment, changing a listing's phone number through a fake business listing. The results were shocking—within minutes, the suggested phone number change was accepted, largely due to the high trust Google places in frequent editors, even those located halfway across the world.T...2024-08-2340 minThe Near MemoThe Near MemoThe Increasing Role of Brand in SEOSend us a textThe Role of Brand in Seo:  We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms.Brand Differentiation and Local SEO:  We delve into how brands differentiate themselves in the marketplace, particularly in local SEO contexts. What are the challenges small businesses face in building brand recognition? How do bran...2024-08-1647 minThe Near MemoThe Near MemoGBP Bugs & AI-Driven Layoff Concern, Sale of CNET & Google, Antitrust Remedy: Impact on Apple & SEOSend us a textGoogle's Local Business Service Woes: Persistent Bugs and AI-Driven Layoffs Spark Concern:  There have been ongoing support and technical issues with Google Business Profiles. Major bugs affecting local business profiles have persisted for months and in several cases years, including image misassignments and overzealous suspension algorithms that remove legitimate reviews. Google's support and engineering teams have struggled to resolve these issues, partly due to significant layoffs aimed at funding AI projects. While Google’s local business services might not generate significant revenue for Google, they are crucial for the company's dif...2024-08-0835 minPest Control SEO PodcastPest Control SEO PodcastMike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the...2024-08-051h 03Local Marketing SecretsLocal Marketing SecretsHow To Do Local SEO The Right Way: Mike BlumenthalIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO...2024-08-051h 03Brick By BrickBrick By BrickThe Secrets of Mindset, SEO, and AI in DevelopmentIn this episode, Mike and Jeff discuss the differences between 'done with you' and 'done for you' services, the psychological hurdles in learning to code, and the journey from novice to competent developer. They explore the Dunning-Kruger effect, the value of solving real problems with coding projects, and the fundamental importance of asking the right questions. Additionally, they delve into the intricacies of SEO, the impact of AI on various industries, and the future of local first development.00:00 Introduction: Done With You or Done For You?00:36 The Journey to Competence in Coding00:57 Overcoming Imposter Syndrome2024-08-0537 minThe Near MemoThe Near MemoMindTrip brings AI travel search, Search Shenanigans, Boost Google Local Rankings w/ Engagement?Send us a textSegment 1:  OpenAI & MindTrip bring AI to search, will it matter?Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The prototype has the potential to streamline user experience while emphasizing publisher control and cooperation.In related news, a new travel bot, MindTrip, emerged, offering a conversational approach to travel planning. Users can refine searches for hotels, activities, and dining o...2024-08-0227 minBrick By BrickBrick By BrickWhy Product Management Systems Will Not Save Your BusinessIn this episode, Jeff explains the importance of clarity over systems in product management and business. He talks about how lack of clarity in problem-solving, audience understanding, and requirements leads to inefficiency and pain. Mike also shares his insights on restructuring his business for better client fulfillment. They also touch on mental models like Gaul's Law and Chesterton's Fence to approach system changes wisely.00:00 Introduction: The Importance of Clarity00:26 Revamping Project Management Systems00:45 The Myth of the Perfect System02:42 Intuition and High-Leverage Tasks03:22 Customer Feedback and Practical Bets2024-07-2926 minThe Near MemoThe Near MemoReframing how search ranking works, Google Doubles Down on Income, Voice Search Redux? w/ Cindy KrumSend us a textSEOs need to reframe how search ranking works - click thru data being the most important factor:  Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO elements like title tags, meta descriptions, scheme, great photos and content provide enduring value but with a new twist. These elements are tools to drive clicks and engagement and thus ultimately drive higher rankings...2024-07-2744 minThe Near MemoThe Near MemoHow Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy HawkinsSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on t...2024-07-2046 minThe Near MemoThe Near MemoSeattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP resultsSend us a textSeattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have?Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices like paying for the removal of negative reviews and posting fake ones.Despite a $5 million fine, Allure Esthetics still shows high ratings on Google and Yelp. Google’s failure to address these fake reviews, raises questions about the pl...2024-07-1330 minThe Near MemoThe Near MemoFrom the vault: What and why of review fraud on Google how to deal with itSend us a textThe big picture of review fraud - who does it and why:  We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to deal with fake review attacks and competitors who use fake reviews:  If you are an honest business can you compete in a world rife with review fraud. We dis...2024-07-0437 minThe Near MemoThe Near MemoNew Research: SMB web lead generation failures & how to fixSend us a textLeadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for most people. It’s floating CTAs (Call-to-Actions) on websites encourage visitors to start conversations via text messaging. This approach helps businesses engage more effectively with potential customers by providing a more responsive and preferred communication method.Leadferno offers various tools, including an...2024-06-2746 minThe Near MemoThe Near MemoExpanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen SearchSend us a textGoogle Expanding Local Results in the SERPS to the Exclusion of Organic:  While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control & domination of the Local SERPS with Local Entity data and in doing so seem to be in the process of banishing organic results…. this is particularly true in Near Me searches and the EU res...2024-06-2034 minThe Near MemoThe Near MemoRand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO RealitySend us a textIn this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between Google's practices and historical monopolies that unfairly leveraged their market power to move into new markets. His call for breaking up Google's core services—search, YouTube, and maps—into separate entities could spur innovation and competition.He advi...2024-06-1446 minBrick By BrickBrick By BrickFrameworks For Idea Validation Plus Challenges of Founder-Led Sales and SaaS ChurnIn this episode of Brick by Brick, Mike and Jeff delve into the often overlooked topic of churn in SaaS businesses. They discuss the importance of reducing churn and ensuring customer retention. The conversation then shifts towards the challenges and strategies involved in founder-led sales, particularly in early-stage startups where founders must juggle multiple roles. Jeff provides insights on how developers can balance their focus between product development and sales feedback. They also explore frameworks and systems for validating SaaS product ideas, including the use of landing pages and customer feedback. The episode concludes with practical tips on how...2024-06-1032 minThe Near MemoThe Near MemoGBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API LeakSend us a textGBP Chat is Dead, Long Live WhatsApp:  Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high hopes. Despite a significant initial investment, Google's inconsistent product strategy led to its downfall.Interestingly, Google is now introducing WhatsApp and SMS messaging integration to GBP profiles, suggesting an attempt to fill the void left by t...2024-06-0938 minBrick By BrickBrick By BrickInside the RevOps Engine: Tech Stacks, Importance of Live Events, and High-Leverage QuestionsIn this podcast episode, Mike and Jeff discuss a wide range of topics about business, sales strategies, and tools essential for entrepreneurs. Mike opens up by sharing his tech stack that runs his business, emphasizing the importance of in-person events for networking and learning. They also dive deep into the value of having a well-defined elevator pitch for any business context. Mike offers recommendations on essential sales and marketing tools, like Apollo.io and LinkedIn Sales Navigator, explaining how they help in lead generation and customer relationship management. The hosts dissect the psychology of sales, stressing the importance of...2024-05-2741 minBrick By BrickBrick By BrickNavigating the Idea Maze: Worst First-Time Founder Ideas, Idea Mazes, and Why Now is the Best Time to Build SoftwareIn this podcast episode, the Mike and Jeff delve into how first-time founders often gravitate towards ideas like dating apps, two-sided marketplaces, and AI for various applications, and why these might be pitfalls. They discuss how established founders avoid these ideas due to inherent risks and challenges such as customer willingness to pay and competitive landscapes. The conversation transitions into anecdotes and strategies around entering new markets and the complexities faced. They also explore frameworks like 'Profit First' for financial health in business and mental models like Jevons' Paradox, emphasizing the potential explosion in software development due to AI...2024-05-2039 minBrick By BrickBrick By BrickFrom Army Officer to Tech Entrepreneur: The Story of Stitch3D and the 3D RevolutionIn this episode of Brick by Brick, hosts Jeff Jakinovich and Mike explore the entrepreneurial journey of Clark Yuan, CEO and founder of Stitch3D, a company at the forefront of 3D technology. Clark shares insights from transitioning from an Army intelligence officer to a tech entrepreneur, the influence of Y Combinator's survival philosophy on startup success, and the pivotal role customer feedback played in refining Stitch3D's vision. The discussion highlights the challenges of finding product-market fit, the importance of non-dilutive funding, and how deliberate hiring impacts team culture and product development. Moreover, Clark gives practical advice on...2024-05-1342 minBrick By BrickBrick By BrickSeventeen Year-Old Builds SaaS Company With Industry ExpertsJoin us for the latest episode of Brick by Brick where Vic Giurgiu, 17-year-old founder of Affistash.com walks through his story of building (and selling) his first company. He’s now onto building an affiliate marketing SaaS with industry experts in the US. The trio discusses how to validate ideas, selling in demos, and the best tech stacks to build scalable software companies with a lean team.Timestamps:00:00 Meet Vic: The Teenage SaaS Founder00:33 Introducing Brick by Brick: A Deep Dive into Vic's Journey01:52 Vic's Early Start: From Coding to En...2024-05-0642 minBrick By BrickBrick By BrickHow To Find My First SaaS CustomersIn episode three of 'Brick by Brick', hosts Jeff and Mike explore strategies for acquiring the first customers SaaS businesses. The discussion begins with the challenges of converting cold audiences through ads and quickly shifts to actionable strategies for identifying and securing the initial customer base. Mike shares insights from his eight years of experience, emphasizing the importance of understanding the market, defining the problem, and identifying the target customer's job title. He introduces the 'Rule of Tens' framework, which focuses on achieving customer growth milestones by securing the first customer, then moving to ten, a hundred, and so...2024-04-2932 minBrick By BrickBrick By BrickFrom Chaos to Clarity: The Secret Sauce to Accurate Software TimelinesIn episode two of Brick By Brick, hosts Jeff and Mike delve into the challenges and strategies of estimating timelines for software development. Jeff shares his journey from frustration to discovering practical frameworks for scoping tasks and asking the right questions to avoid the common pitfalls of software estimation. The discussion highlights the paramount importance of clarity in understanding the problem, the customer, and ensuring alignment within the team. They introduce the concept of assessing tasks based on their complexity and uncertainty, offering a novel approach to estimate more accurately. The episode also emphasizes the necessity of explicit documentation...2024-04-2223 minConversion CastConversion CastConsumer Search Behavior in Local SEOWe talk Consumer Search Behavior in Local SEO, discussing some interesting research on Google local search results, reviews and conversion.My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.Important links:Research discussed: The Local Finder...2024-04-1634 minBrick By BrickBrick By BrickSaaS MVP Decoded: The Good, The Bad, The UglyThis episode of 'Brick by Brick' dives into MVPs (Minimum Viable Products) in the SaaS world. We talk about the great stuff, the problems, and the big oopsies of creating MVPs. Hear stories of success and mistakes from a SaaS builder and seller. Learn what works, what doesn't, and how to make your MVP shine. Perfect for anyone interested in SaaS, whether you're starting out or just curious. Tune in to get the scoop on MVPs!Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff:2024-04-1039 minThe Near MemoThe Near MemoGoogle Goes to Brussels & attempts to defend their DMA complianceSend us a textIn this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compliance, saw over 20 presenters from Google over an extensive eight-hour period, detailing their view of adherence to the DMA's regulations across various aspects of their operations.The workshop was organized by the European Commission and attended by a di...2024-03-2938 minThe Near MemoThe Near MemoExposing the Google Local Service Ads Scam in Home Services: A Marketer's InsightSend us a textJoin us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for...2024-01-1114 minThe Near MemoThe Near MemoHow Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategiesSend us a textIn this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI o...2023-11-2346 minAdventures in Local MarketingAdventures in Local MarketingMike Blumenthal on What Google's Past Can Teach Us About Its FutureIn this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.Listen to learn:What the future of Google Business Profile might look likeWhere to go to improve your Google and Google Business Profile knowledgeThe part ads and monetization play in the future of Google Business ProfilePLUS a surprising fact about what consumers do and don't care about in reviews...2023-09-0538 minTitan TalksTitan TalksEp 19 - Mike Blumenthal: Unveiling the secrets of Google Business ProfilesIn this episode of the Titan Talks podcast, host Jonathan Stern interviews Mike Blumenthal, owner of Near Media, a research and media company focused on local search. They discuss the importance of Google Business profiles for home service professionals, the factors that contribute to rankings on Google, and best practices for improving online presence and generating leads. Mike also addresses common issues such as the filtering of reviews and account suspension on Google. He advises home service professionals to focus on creating a strong online presence by optimizing their website, collecting customer contact information, and actively managing reviews and...2023-08-0539 minBelieve you can because you can!Believe you can because you can!Mike Blumenthal: Fake reviews attack in GMB (#497)Reviews play a crucial role in a business’s online reputation, with many customers relying on them to make informed decisions. However, fake reviews have become a significant issue for businesses, with attackers leaving false reviews to damage a business’s reputation. In this podcast, we’ll be talking with Mike Blumenthal, an expert in GMB and online… 2023-05-0144 minThe EMJ SEO PodcastThe EMJ SEO PodcastMike Blumenthal Talks About His Journey With Local SEOSee the episode resources in the show notes on:https://emjpodcast.com/mike-blumenthal-talks-about-his-journey-with-local-seoCheck out more episodes of our SEO podcast.2023-03-0826 minThe Near MemoThe Near MemoBarry Schwartz Talks All Things Google - UI, Algorithms and AI SpamSend us a textIn this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:Google UI changes and Universal SearchWhy Google makes SERP design changesMajor algorithm updates in 2021 and 2022Helpful content update, spam and product review updates  Is Google really trying to make search better? How the SERP has become more competitiveFuture viability of content written to rank The problem with recipe blogs Keyword stuffing and gaming the algorithmYMYL cont...2022-12-2144 minThe Near MemoThe Near MemoShopify disappoints on retention, SEMRush Zero Click research & Apple Maps vs Google Maps in EuropeSend us a textDescriptionShopify study shows much higher churn than WooCommerce, why & what are the implications?A recent study in the Mails & Globe explores retention over the past 3 years of the major e-commerce platforms. They concluded that Shopify's retention was one of the lowest particularly compared to Woo Commerce. Is this a failure on the part of Shopify or just a reflection of how easy it is to get started with the product? While interesting, does the study tell the whole story?SEMRush zero click study makes...2022-10-2824 min