Shows
Practical Innovation w/ Jobs-to-be-DoneYour Codebase Has a 99% "Syntax Tax" RateThe software industry is stuck in a costly trap where we believe humans must manually type code to create applications. This approach forces us to pay expensive professional rates for typing tasks that AI can perform for less than a penny. To solve this, we must adopt "Vibe Coding," a new method where humans describe their ideas in plain English and AI handles all the technical construction.Part I: The Syntax FetishThe Practitioner’s FallacyThe Stuck Belief: “Coding Equals Typing”The modern software industry suffers from a collective hallucination: the be...
2026-02-0107 min
Practical Innovation w/ Jobs-to-be-DoneWhy "Clean Data" Kills Agentic SpeedCompanies are currently failing by forcing fast AI agents to use slow, centralized data warehouses, which creates a massive bottleneck. This traditional approach costs roughly $12,000 per data feed, making it 1.2 million times less efficient than letting an agent query data directly for just one penny. To fix this, businesses must switch to a "Newsroom" model where agents access raw data at the source instead of moving it. This method allows agents to clean data instantly when needed, drastically reducing costs and delaysPART I: THE DECONSTRUCTION (THE LIBRARY MODEL)The Collision of Forces...
2026-01-2907 min
Practical Innovation w/ Jobs-to-be-DoneFire the Patient: The End of AdherenceThe pharmaceutical industry relies on patients to take daily pills, but this manual process fails half the time because human memory is unreliable. This design flaw creates a massive efficiency gap where patients perform unpaid work to manage their health, costing billions in preventable emergencies. Instead of creating apps to nag patients, companies must switch to autonomous implants and injectables that deliver medicine automatically without user effort. This shift guarantees the medicine works and removes the burden of adherence entirely.A First Principles Deconstruction of Medical ComplianceTarget Audience: Pharma Executives, Digital Health Strategists, Product...
2026-01-2707 min
Practical Innovation w/ Jobs-to-be-DoneThe Computational Imaging Revolution: Deconstructing the MRI MonopolyThe medical imaging industry is stuck building massive, expensive "Cathedrals" for MRI machines because they believe better images only come from giant magnets. This old-fashioned thinking makes current scanners 42 times more expensive than necessary, costing millions for hardware when physics says it should cost about $50,000. By replacing expensive copper shielding and super-cold magnets with smart software and artificial intelligence, we can build portable, affordable scanners that plug into a regular wall outlet. This shift turns MRI from a rare, expensive procedure into a common tool that doctors can bring directly to the patient's bedside to diagnose strokes instantly.
2026-01-2307 min
Practical Innovation w/ Jobs-to-be-DoneFirst Principles of Logistics: The Deconstruction of Parcel InductionWarehouses incorrectly use people to place boxes on conveyor belts, believing only human hands can handle the variety of packages. This approach is incredibly wasteful because manual labor is slow and costs nearly 90 times more than using machines for the same amount of work. Instead of trying to make workers faster, companies should remove humans from this task entirely. The best solution is to use automated systems that rely on physics and sensors to sort packages faster and cheaper.Part I: The Deconstruction – The Myth of the Human SingulatorReality: No opportunity landscape needed. Elon Mu...
2026-01-2007 min
Practical Innovation w/ Jobs-to-be-DonePost-Payday Architecture: The Shift from Batch to StreamExecutive SummaryThe Problem: The “standard” two-week pay cycle is a relic of 1950s mainframe computing, not a law of economics. This artificial latency forces workers into predatory debt (payday loans, overdrafts) and bleeds employers through massive turnover costs.The Efficiency Gap: We are paying $35 in overdraft fees or $4,000 in turnover costs to solve a problem that physics says costs $0.01 (a database query).The Disruption: Stop optimizing “financial wellness” seminars. Delete the latency. Implement Earned Wage Access (EWA) to align compensation speed with work speed.PART I: THE APEX STRATEGY...
2026-01-1608 min
Practical Innovation w/ Jobs-to-be-DoneThe Hierarchy of Truth: Physics > Logic > Job Maps“But Mike, we’re dealing with an abstract problem. It requires more nuance.” ~🤡The Signal in the Noise: Why JTBD Needs First PrinciplesModern innovation is a graveyard of good intentions. It is populated by brilliant teams, well-funded startups, and legacy enterprises that all committed the same fatal error: they fell in love with a solution before they understood the problem.We’re told to “listen to the customer.” We are told to map “pain points.” We are told to create Job Maps. And yet, despite the ubiquity of these frameworks, failure rates for n...
2026-01-1407 min
Practical Innovation w/ Jobs-to-be-DoneStop Subsidizing the Bank’s 90% "Trust Premium"Traditional banks are slow and expensive because they rely on outdated, manual systems and middlemen to verify transactions. This creates a massive efficiency gap where banks charge thousands of times more than the actual cost of moving data. The best solution is not to repair this broken system, but to switch to a decentralized model where you control your own assets and keep the profit yourselfSee also: Part I: The Deconstruction (Socratic Inquiry)Introduction: The Scalpel of InquiryThe modern banking system is not a product of First Principles engineering...
2026-01-1206 min
Practical Innovation w/ Jobs-to-be-DoneThe Post-Dashboard Era: Why Visualization is the Enemy of ExecutionTL;DR: Modern dashboards create a major delay because they force humans to stare at data rather than fix problems. This process is incredibly wasteful, costing companies thousands of times more than simply letting a computer check the numbers itself. To solve this, businesses must stop building passive screens and start building "Decision Engines" that automatically fix issues the moment they happen.If Tesla can do it, so can you.Part I: The DeconstructionThe “Read-Only” TrapThe Definition of an Administrative ArtifactA dashboard is defined as a high...
2026-01-0907 min
Practical Innovation w/ Jobs-to-be-DoneThe Death of the Gig Economy & The Rise of Service as a SoftwareNew Masterclass: Principle to PriorityPart I: The DeconstructionIntroduction: The End of the “Yellow Pages” EraThe global freelance economy is currently valued at approximately $1.5 trillion, yet it operates on a digital architecture that hasn’t fundamentally evolved since 1999. Whether it is Upwork, Fiverr, or Toptal, the core mechanism remains identical to the physical Yellow Pages: a directory of humans that you must search, vet, and manage.This model is a transitional artifact. It is based on the “Pre-AI” assumption that cognitive labor is inextricably linked to a biological human. In the pos...
2026-01-0607 min
Practical Innovation w/ Jobs-to-be-DoneYou're Welcome, Marc BenioffTL;DR: Building a modern revenue engine on the traditional "Funnel" is like trying to toast bread by running a nuclear power plant; it’s a massive, over-engineered expenditure of high-quality energy to solve a simple data integrity problem that should cost near zeroWe’re not here to fix your Salesforce dashboard. We’re here to perform an autopsy on the delusion that “managing relationships” via manual data entry can ever yield predictive physics. The B2B revenue machine is broken because it’s built on Reasoning by Analogy—copying the “Funnel” model of the 19th century and digiti...
2025-12-3006 min
Practical Innovation w/ Jobs-to-be-DoneDelete the Billable Hour: The End of Digital Manual Labor is HereThis one is personal for me because I spent several decades in the Systems Integrator world and worked with small companies all the way up tol the Fortune 50. This is one of the many components of change we’ll see as an agentic world forces us to accept a new paradigm of value. The question for SIs is whether they continue to offer to integrate systems, or whether their new mission will be to deliver truth.Special thanks to Thomas Wieberneit for suggesting this topic.Part I: The DeconstructionChapter 1: The Efficiency Illusion (Th...
2025-12-0810 min
Practical Innovation w/ Jobs-to-be-DoneThe Death of the Digital CanvasThe Deconstruction (The Skeuomorphic Trap)The Great Skeuomorphic Lie (Reasoning by Analogy)To understand why the current generation of cloud whiteboards—Miro, Mural, Lucidspark, and their myriad clones—are destined for the digital scrapheap, we must first use the Socratic Scalpel to excise the “Stuck Belief” that birthed them.The collective hallucination of the SaaS industry is this: “Digital collaboration works best when it mimics a physical workshop.”This is not a first principle. It’s a cultural artifact. It’s a textbook example of Reasoning by Analogy, the cardinal sin of innovation de...
2025-12-0510 min
Practical Innovation w/ Jobs-to-be-DoneThe Socratic Scalpel: A Practitioners Guide to Deconstructing “Pain Points”This is a free preview of a paid episode. To hear more, visit www.jtbd.oneThis is a long one for my paid subscribers. I didn’t want to break it into a series so you won’t be able to read it all in your email client. Sorry.Downloadable cheat sheet at the end.Part 1: The Trap of the “Solution”Chapter 1: The Most Expensive Words in Business: “What’s the Solution?”The demand arrived, as it so often does, with the force of a royal decree. It came from the...
2025-11-1313 min
Practical Innovation w/ Jobs-to-be-DoneMeta Doesn't Understand the REAL Job-to-be-DonePlease ParticipateI’m doing some innovation research and could use your help. In exchange, I will gladly give you 🚨 FREE 🚨 access to my JTBD Masterclass and 6 other courses that come with it. It’ll take less than 10 minutes of your time.This is completely anonymous unless you opt-in for the MasterclassClick here to participate: https://web.jtbd.one/inno-surveyIntroduction: The Billion-Dollar Cost of Getting the Job WrongEven trillion-dollar companies make fundamental strategic errors. It’s a sobering thought for any founder, but it’s also an instructive...
2025-10-3003 min
Practical Innovation w/ Jobs-to-be-DoneYour Beauty Brand Shouldn't Sell MakeupPlease ParticipateI’m doing some innovation research and could use your help. In exchange, I will gladly give you FREE access to my JTBD Masterclass and 6 other courses that come with it. It’ll take less than 10 minutes of your time.This is completely anonymous unless you opt-in for the MasterclassClick here to participate: https://web.jtbd.one/inno-surveyIntroduction: The Illusion of Innovation in the Beauty IndustryLet’s be honest. For the last fifty years, “innovation” in the beauty industry has been a remarkable illusion.We’ve...
2025-10-2404 min
Practical Innovation w/ Jobs-to-be-DoneThe 5 Principles of the Post-App Operating System🚨🚨 Please Participate 🚨🚨I’m doing some innovation research and could use your help. In exchange, I’m happy to offer you FREE access to my JTBD Masterclass and 6 other courses that come with it. It’ll take less than 10 minutes of your time.This is completely anonymous unless you opt-in for the MasterclassClick here to participate: https://web.jtbd.one/inno-surveyIntroduction: The End of an EraFor the last forty years, you’ve been living inside the same digital house. The furniture has been rearranged, the walls have been repainted...
2025-10-2204 min
Practical Innovation w/ Jobs-to-be-DoneThe Future of the Equestrian Pro: 3 Models Beyond Time-for-MoneyIntroduction: The Passion and the ParadoxYou know the feeling. It’s that quiet moment at the end of a long day when the barn is finally still. The air smells of hay and horses, a scent that’s more comforting to you than any perfume. You’ve spent the last ten hours on your feet—teaching, riding, lunging, managing. You’ve celebrated a student’s first canter, diagnosed a subtle lameness, and mentally choreographed a dressage test for a client’s upcoming show. You do it because you love it. This isn't just a job; it's a calling. The...
2025-10-1905 min
Practical Innovation w/ Jobs-to-be-DoneBeyond The Funnel: 3 Ways to Replace DoorDash (For Good)Table of Contents* Introduction: You Won the Customer. Now Win the Last Mile.* First-Principles Deconstruction: The Job of “Getting Food Delivered”* The Three Paths to Delivery Independence* Playbook 1: The ‘Ghost Fleet’ - Leveraging Delivery-as-a-Service (DaaS)* Playbook 2: The Delivery Co-op - Strength in Numbers* Playbook 3: The Unbundler - Building a Hybrid Logistics Engine* The Moat is the Model: Using Doblin’s 10 Types to Defend Your Business* The Future: From Delivering Meals to Managing Home-Food Logistics* Conclusion: Your Restaurant is Now a Logistics Company
2025-10-1703 min
Practical Innovation w/ Jobs-to-be-DoneWhy Everyone is Secretly Quitting Design Thinking (And What They're Doing Instead)Before I dive in, I wanted to share something about my JTBD Masterclass. It’s not just a comprehensive course (with prompts) for eliminating JTBD interviews. You gain access to a community full of additional courses and toolkits. And this is growing. Just wait until you see the next one (I mean 6)!Introduction: The Whiteboard Was a Masterpiece of FailureThe post-mortem was a quiet affair. Six months earlier, the project kickoff had been electric. The war room was a vibrant collage of colorful sticky notes, elegant journey maps, and beautifully rendered user personas. The te...
2025-10-1209 min
Practical Innovation w/ Jobs-to-be-DoneRebuilding Nozomio: From YC Darling to Defensible PlatformInnovator’s Note: The startup graveyard is the greatest classroom for an innovator. While headlines celebrate the unicorns, the most valuable lessons are buried with the failures. In this series, I perform critical analyses and pre-/post-mortems. By dissecting why seemingly “can’t-miss” companies from top accelerators went - or could possibly go - under, we’ll uncover the patterns of collapse—from flawed business models to fatal product assumptions—to help you build something that lasts.Table of Contents* Introduction: The Gravity of the Obvious Problem* Part I: Deconstruction — Separating the Symptom from the Disease...
2025-10-0305 min
Practical Innovation w/ Jobs-to-be-Done7 Steps to Building a 'Home-as-a-Service' EmpireIntroduction: The Ticking Time Bomb in Home ServicesLet's be honest. The experience of getting something fixed in your home is fundamentally broken. It’s a relic from a bygone era, built on a foundation of anxiety, uncertainty, and inefficiency. When your water heater dies or your AC gives out, you’re thrown into a reactive spiral of panic-Googling, vetting strangers based on a handful of questionable reviews, and bracing for an opaque, unpredictable bill.The entire home services industry—from the solo plumber to the multi-state franchise—is built on a single, flawed premise: they mak...
2025-09-2904 min
Practical Innovation w/ Jobs-to-be-DoneWhy Gumloop's $17M Bet is on the Wrong ProblemInvestors are rewarding companies for patching a broken system. Here’s a detailed blueprint for building a company that replaces it entirely.The $17 Million MisconceptionWhen a Y-Combinator alum like Gumloop announces a $17 million Series A, the startup world takes notice. The headlines write themselves: "No-code automation is heating up," "The API economy is booming," "Businesses are desperate to connect their sprawling software stacks." And on the surface, this all makes perfect sense. Gumloop is building a slick, powerful platform to help companies automate the flow of information between their tools. They're solving an obvious, pa...
2025-09-2504 min
Practical Innovation w/ Jobs-to-be-DoneHow We'll Solve AI's $1 TRILLION Energy BillIntroduction: The Inevitable Collision CourseLet's be honest. We're on a collision course.On one hand, you have the explosive, world-changing power of artificial intelligence, a technology advancing at a rate that's hard to comprehend. On the other, you have the hard physical limits of energy. For the last few years, the AI world has lived in a state of blissful ignorance, acting as if the laws of thermodynamics were optional. That blissful ignorance is about to end, and it's going to end to the tune of a trillion-dollar energy bill.The...
2025-09-2103 min
Practical Innovation w/ Jobs-to-be-DonePega is Automating Yesterday's Work. This is What Comes NextIntroduction: The Optimization TrapThere's a siren song in the world of technology, and it whispers a single, seductive word: optimization. It’s the idea that the path to progress is paved by making the things we already do faster, cheaper, and more efficient. For decades, this has been the gospel of enterprise software, and few have preached it more successfully than Pegasystems.Pega has built a multi-billion-dollar empire by providing a powerful platform for Digital Process Automation (DPA). They give the world’s largest companies the tools to map, manage, and accelerate their most comp...
2025-09-1802 min
Practical Innovation w/ Jobs-to-be-DoneTectoAI is Building a Feature, Not a FutureIntroduction: The Allure of the Obvious ProblemYou see a company like TectoAI and it just makes sense. We have a new, powerful, and slightly unpredictable technology—autonomous AI agents. These agents are being called "AI employees." And just like human employees, they need rules, oversight, and governance to make sure they don't cause chaos. It's a simple, linear, and logical connection. It’s the kind of idea that gets nods in a pitch meeting.This is the allure of the obvious problem. It’s right there, sitting on the surface. And building a solution for it...
2025-09-1504 min
Practical Innovation w/ Jobs-to-be-DoneWhy I Never Use Switch Interviews: A First-Principles RejectionMany “innovation consultants” swear by Switch Interviews. I built my career by consciously avoiding them. Here’s the fundamental flaw I saw from the start and the more rigorous system I chose instead.The "Now What?" Problem I SidesteppedEarly in my innovation career, Switch Interviews were gaining serious traction. Everyone seemed to be talking about them. Intrigued, I did what I always do with a promising new tool: I took it apart from first principles.I didn't run a single interview. Instead, I sat down with a whiteboard and mapped the en...
2025-09-1304 min
Practical Innovation w/ Jobs-to-be-DoneThe AI Innovation Trap: A Deep Dive into Jobs-to-be-Done & a New Way to WinI just reduced the price of my JTBD Masterclass for the final time. Get the tools that free you from consultants and analysis paralysisNow, on with the show!The buzz around artificial intelligence is everywhere. It’s the topic on your phone, in the news, and in every corporate meeting. Companies are pouring massive resources into AI, believing it's the answer to all their innovation prayers and the secret to a defensible competitive edge. But what if most of them are making the same fundamental mistake they always have? They’re getting caught up in t...
2025-09-1003 min
Practical Innovation w/ Jobs-to-be-DoneThe Restaurant Turnaround: A Deep Dive into the "Parasite Strategy" and the Future of Food Service ProfitabilityIntroduction: The Unwinnable WarLet's be honest. It feels like you're under siege. Every day, you pour your heart into creating incredible food and a welcoming atmosphere, only to watch a fleet of anonymous drivers carry your hard work out the door in a plastic bag. And for that privilege, a tech company a thousand miles away takes a 20%, 25%, sometimes even 30% cut of your revenue.They call themselves your "partners," but it feels more like a parasitic relationship. They feed on your margins, control your access to the customers who love your food, and hold...
2025-09-0805 min
Practical Innovation w/ Jobs-to-be-DoneBeyond Big Data: The "Right Data" Revolution🚨🚨🚨🚨🚨🚨Before I dive in, I just dramatically reduced the price of my original JTBD Masterclass on using AI to reduce most of the consulting work needed for qualitative JTBD innovation research. It started at nearly $1000 almost two years ago. I’ve just dropped it from $197 to $67 (65%). So, if budget was an issue, it shouldn’t be any more. It’ll be gone soon…I do mean the product. So, hurry if you have any interest! Now back to your regularly schedule Blogcast.You’re sitting on a goldmine of data. Your CRM is bursting with profiles, your...
2025-09-0704 min
Practical Innovation w/ Jobs-to-be-DoneY Combinator Is Funding the Wrong Food Supply Chain Solution.The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.The Illusion of OptimizationTake a moment and think about the last piece of fruit you ate. An apple, maybe a banana. Now, try to imagine its journey. The odds are it was harvested thousands of miles away, passed through the hands of a packer, a freight forwarder, a wholesaler, and a distributor, sat in various warehouses, and traveled on multiple trucks before it finally landed in...
2025-08-2704 min
Practical Innovation w/ Jobs-to-be-DoneThe Billion-Dollar Pivot for NOSO LABS Hiding in Plain SightY-Combinator's NOSO LABS is building an AI sales tool for field techs. Here's a detailed blueprint for how they could become the central nervous system for all industrial operations by applying First Principles, JTBD, and the 10 Types of Innovation.The Allure of the Obvious ProblemIf you follow the Y-Combinator batches, you’ll see a pattern. You’ll find dozens of companies building clean, AI-powered SaaS tools to solve a visible, tangible problem for a specific user. It’s a proven playbook: find a workflow, find the friction in that workflow, and apply softwa...
2025-08-2405 min
Practical Innovation w/ Jobs-to-be-DoneStop Trying to Prevent AI IP Theft. Do This Instead to Fix ItThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Illusion of Prevention in the Age of AILet's talk about the game you're playing. Right now, as generative AI weaves itself into the fabric of every industry, you're likely playing a frantic game of checkers. Your valuable intellectual property—your source code, your product designs, your marketing strategies—are the pieces. And you're desperately moving them around the board, trying to king them, trying to p...
2025-08-1803 min
Practical Innovation w/ Jobs-to-be-DoneI Spent 100 Hours Designing a Slack KillerThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Illusion of Connection, The Reality of ChaosLet's be honest. You've been sold a story.The story is that a decade of innovation in collaboration tools—Slack, Microsoft Teams, Google Chat—has made your team more productive. You're more connected, more agile, more "in sync" than ever before. Your screen is a vibrant mosaic of channels, threads, DMs, and notifications. It certainly feels busy...
2025-08-1304 min
Practical Innovation w/ Jobs-to-be-DoneYour Walls in 2030 (It's Not Paint)Introduction: The Unchanging Job of a Changing RoomThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Side Note: I’ve actually done this research, and I wasn’t the first one. When I did it, the client didn’t want to hear anything about anything other than paint. It was a waste of research dollars.You know the feeling. You look around a room in your home—your living room, your bedroom, your office—a...
2025-08-1104 min
IFAF - Idaho Falls PodcastEp. 105 - On vacation! Idaho Potato Museum! Trader Joe's coming? INL, INEL, and INEEL! Caramels!Please subscribe on YouTube! 😊 https://www.youtube.com/@ifafpod?sub_confirmation=1All filler no killer live-to-tape episode, Karley's trip to the Idaho Potato Museum & Potato Station Cafe in Blackfoot and the Candy Jar across the street, flavored caramels, smoking Smarties, the Lazy Riverwalk, salted caramel fudge, chili cheese fries and butter chicken pizza and ingredients and restaurants, straw and rasp and black and boysen and huckle, Positive Potatoes, laughing at children falling over, what are we saying right now that will get us canceled in ten years, school starts August 20, Threads is full of engagement bait posts, tir...
2025-08-111h 07
Practical Innovation w/ Jobs-to-be-DoneThe ONE Metric That Reveals Your Company's True Innovation PotentialThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Innovation Blind SpotImagine the boardroom of a company we'll call "InnovateCorp." The air is thick with the smell of dry-erase markers and lukewarm coffee. The Head of Innovation stands before the executive team, clicking through a slide deck filled with impressive-looking charts."As you can see," she says, pointing to a rising bar graph, "our R&D spend is up 15% year-over-year. We've...
2025-08-0703 min
Practical Innovation w/ Jobs-to-be-DoneThe #1 Mistake Founders Make (It's Not What You Think)Introduction: The Siren Song of the "Better" ProductLet me tell you a story you’ve probably heard before. It’s about a founder—let’s call her Sarah. Sarah is brilliant. She and her team spent two years and every dollar of their seed funding building a project management tool. It was beautiful. It was faster, had more features, and integrated with more apps than any competitor on the market. It was, by every conceivable metric, a better product.They launched. The initial tech press was positive. A few early adopters signed up. And then… cr...
2025-08-0606 min
The ManKind Podcast219 - The Hidden Costs of Screen Addiction and How to Reclaim Your Life with Dr. Michael EidenText Us Your Feedback! (Likes, Dislikes, Guest/Conversation Recommendations). Dr. Mike Eiden is one of the youngest certified Co-Leaders in the Mankind Project, a Licensed Clinical Social Worker, Board-Certified Sex Therapist, and Certified Sex Addiction Therapist. With over a decade of experience in addiction and trauma treatment, Mike specializes in process addictions like screen and sex addiction, complex trauma, and relational healing. He recently defended his doctoral dissertation on helping parents address compulsive screen use in children.🔷 Episode Highlights & Takeaways:✅ Why kids (and adults) who grew up with screens often lack the d...
2025-08-0559 min
Practical Innovation w/ Jobs-to-be-DoneThe JTBD Playbook for AI: Building Defensible LLM BusinessesThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Red Ocean of AIThe current race in the Large Language Model (LLM) space feels like a frantic sprint, but it's actually a marathon being run with a flawed map. From the outside, the competition is dazzling. Multi-billion dollar valuations, models that can generate poetry and code in the blink of an eye, and a relentless news cycle heralding the dawn of a new technological...
2025-08-0405 min
Practical Innovation w/ Jobs-to-be-DoneBeyond Personas: Using JTBD to Unlock True CRM PersonalizationThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Innovation Paradox in a Mature MarketLet's talk about CRM. For most businesses, it’s the heart of their customer operations—a vast, complex, and expensive system of record. It’s also a market that, from the outside, can look incredibly stagnant. The big players are entrenched, the core features are commoditized, and the fundamental promise has remained unchanged for decades: know your customer.When...
2025-08-0206 min
Practical Innovation w/ Jobs-to-be-DoneThe Browser is Dead; Long Live the BrowserThe traditional web browser is becoming obsolete. As we shift from navigating information to achieving outcomes, a new paradigm is emerging—one driven by intelligent agents that get jobs done. Here’s what the future holds and how to prepare for it.The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Table of Contents* Introduction: The End of an Era* The Job-to-be-Done of "Browse"* Deconstructing the Job We Hire a Brow...
2025-07-2508 min
Practical Innovation w/ Jobs-to-be-DoneHow Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRMThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The End of an Era – The Silent Revolution in SalesLet's be honest. Take a hard look at your sales stack. You’ve got your CRM, the sun around which everything is supposed to orbit. Then you have the planets: your sales intelligence tool, your engagement platform, your forecasting software, your conversation intelligence, your e-signature tool. Each was bought with a promise—a promise of more effici...
2025-07-2209 min
Practical Innovation w/ Jobs-to-be-DoneIs Your Agile Backlog a Roadmap to Nowhere?The Speed Trap of Modern DevelopmentWe all love Agile. It’s given us speed, flexibility, and a way to finally break free from the rigid, waterfall-era monoliths of the past. Your teams are running sprints, clearing backlogs, and shipping features faster than ever. It feels like progress.But what if it's an illusion?Speed is useless without direction. And the hard truth is that many "customer-centric" Agile teams are diligently following user stories that lead directly to a dead end. They're creating incremental improvements for a product nobody will care about in fi...
2025-07-1604 min
Practical Innovation w/ Jobs-to-be-DoneJTBD is Dead (As You Know It): The New AI-Powered PlaybookThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Twin Bottlenecks of InnovationIf you're reading this, you probably live with the core dilemma of innovation every single day: the relentless need for deep, authentic customer understanding is constantly at war with the crushing demand for speed. You know that to create real value, you have to move beyond superficial demographics and understand the fundamental 'job' a customer is trying to get done. Yet...
2025-07-1405 min
Practical Innovation w/ Jobs-to-be-DoneThe New Competitive Moat: Decoupling Your Industry with AIIntroduction: The Invisible Chains of Coupled EcosystemsIn many of our most important industries, we're trapped. We're caught in a web of invisible chains, shackled by a complexity that has been built up over decades. It’s a complexity that makes products and services expensive, processes slow, and customers deeply frustrated. Think about healthcare, finance, education, or construction. We've spent immense effort trying to improve the individual links in these chains, yet the fundamental experience rarely changes. We polish the chrome on a system that is fundamentally broken.The Practical Innovator's Guide to Customer-Centric Gr...
2025-07-1104 min
Practical Innovation w/ Jobs-to-be-DoneThe End of Cloud Storage as You Know It: Why SaaS is Vulnerable & What's NextIntroduction: The Shifting Sands of SaaS and Cloud StorageYou're running a business, managing a team, or just trying to keep your digital life organized, and you've probably come to rely on cloud-based file storage. It's transformed how we work, replacing clunky servers and email attachments with seamless sharing and accessibility from anywhere. For years, the Software-as-a-Service (SaaS) model for cloud storage seemed like an unstoppable force: subscribe, store, share, scale. Simple, right?But something's shifting. The very simplicity that made traditional cloud storage so compelling is now becoming its biggest weakness. We're reaching a...
2025-07-0508 min
Practical Innovation w/ Jobs-to-be-DoneThe 3 "Pre-Concept" Tests: A JTBD Framework for De-Risking Your Next Big IdeaIntroduction: The "Solution in Search of a Problem" TrapYou have an idea. It probably started with a spark of technology. Maybe you were reading about the latest advances in large language models, real-time data streaming, or computer vision. You connected that technology to a problem you think you understand, and suddenly, the entire product vision unfolds in your mind. It’s brilliant. It’s elegant. It’s a game-changer.You get excited. You mock up designs. You talk to developers. You start coding. You fall in love with the beautiful complexity of what you’re build...
2025-07-0105 min
Practical Innovation w/ Jobs-to-be-DoneJobs-to-be-Done: The Ultimate Guide to Tech StrategyTech Strategy is not Tech Implementation. So many get that confused and they really need to be separatedIntroduction: The End of the Traditional Enterprise RoadmapAs a technology leader, take a hard look at the artifacts that govern your strategy. Your enterprise architects present meticulously crafted capability models. Your PMO manages a multi-year roadmap of complex system integrations and decommissioning projects. Everything looks organized, logical, and aligned.But let me ask you this: When was the last time you could draw a straight, undeniable line from an updated capability map to an...
2025-06-2707 min
Practical Innovation w/ Jobs-to-be-DoneThe $126 Billion Heist: A Practical Plan to Abolish Credit Card Fees for GoodThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Unseen Tax on Everything We BuyThere’s a hidden tax on nearly everything you buy. It’s not a government tax, but it’s just as pervasive and, in many ways, more insidious. Every time a customer swipes, taps, or clicks to pay, a complex, opaque system siphons off a percentage of that money before it ever reaches the merchant. This is the world of int...
2025-06-2506 min
Practical Innovation w/ Jobs-to-be-DoneThe Twin Tsunamis: Why AI is Forcing the Great Unbundling of EducationIntroduction: The Twin Tsunamis Facing Higher EducationFor generations, the university has been a bedrock institution, selling a simple, powerful promise: a degree is your ticket to a stable, prosperous career. But today, that bedrock is being eroded by two colossal, converging tsunamis.The first tsunami is economic and immediate. You see it all around you. The crushing weight of over $1.7 trillion in student debt. The frustrating reality of graduates being underemployed, their expensive credentials disconnected from the practical skills employers need right now. This wave is forcing a reckoning, causing employers—the ones who ac...
2025-06-2311 min
Practical Innovation w/ Jobs-to-be-DoneIs Your Next Computer Invisible? The Rise of Outcome-Driven AI ComputingThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Silent RevolutionYou're standing at the precipice of a silent revolution in personal computing. For decades, our digital lives have revolved around a familiar setup: a screen, a keyboard, a mouse, and a collection of applications. We've mastered the art of managing files, navigating menus, and juggling multiple software tools to get our work done. But what if all of that started to fade into...
2025-06-2107 min
Practical Innovation w/ Jobs-to-be-DoneThe Post-Supermarket Economy: The Next Trillion-Dollar Opportunity in FoodIntroduction: The Slow-Motion CollapseYou feel it every time you walk into a supermarket. There’s a palpable friction. You see the half-hearted attempts to compete with the modern world: the clumsy integration of online order-picking that clogs up the aisles, the sad-looking café near the entrance, the ever-expanding "organic" section that somehow still feels overly processed. These are the frantic, last-ditch efforts of a business model gasping for air.The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or pai...
2025-06-1905 min
Practical Innovation w/ Jobs-to-be-DoneWhy "Make Something People Want" is Bad AdviceIntroduction: The Allure and the Flaw of the YC ModelFor over a decade, the Silicon Valley dream has had a single, unmistakable gateway: Y Combinator. It’s the institution that minted giants like Airbnb, Stripe, and Dropbox. Its mantra, "Make Something People Want," has become a sacred text for aspiring founders worldwide. The allure is undeniable—a potent mix of capital, mentorship, and a network that can turn a garage project into a global phenomenon. YC has positioned itself as the premier system for building successful companies.But what if that system is fundamentally flaw...
2025-06-1708 min
Practical Innovation w/ Jobs-to-be-DoneThe Artisan Economy: How to Build a Future-Proof Income When AI Takes Your JobIntroduction: The End of the “Job” as We Know ItYou’ve seen the headlines. A new AI model can write code, design graphics, or draft legal documents in seconds. For many of us, the abstract fear of automation is no longer abstract. It’s a creeping reality that makes you wonder: Is my job next?This question creates a deep sense of uncertainty. The traditional career path—get a degree, land a stable job, climb the ladder—feels increasingly fragile. But what if we're looking at this all wrong? What if the rise of AI isn't the...
2025-06-1406 min
Practical Innovation w/ Jobs-to-be-DoneOrchestrating Customer Conversations: A JTBD Governance Model for EnterprisesIs your sales team saying one thing while support says another? Does marketing send emails that seem completely disconnected from a customer's actual product usage or recent service interactions? If this sounds familiar, you're not alone. Many businesses, from agile SMBs to large enterprises, struggle with a fundamental question: who truly owns customer communication? The traditional answer—or lack thereof—often leads to a tangled web of mixed messages, frustrated customers, and costly internal inefficiencies.This post offers a new perspective. We'll explore how leveraging the Jobs-to-be-Done (JTBD) framework can help you develop a novel governance model for...
2025-06-1307 min
Practical Innovation w/ Jobs-to-be-DoneThe Future of Insurance: Proactive, Parametric, & InvisibleTable of Contents* Introduction: The Unseen Risk in Your Insurance Policy* Elevating the Abstraction: From Complex Policies to Simple Outcomes* Pillar 1: Proactive Insurance - Preventing the Claim in the First Place* Creativity Trigger Reference Table: Proactive Insurance* Pillar 2: Parametric Insurance - Automated Payouts for Predetermined Events* Creativity Trigger Reference Table: Parametric Insurance* Pillar 3: Embedded and Invisible Insurance - Protection at the Point of Need* Creativity Trigger Reference Table: Embedded and Invisible Insurance* Conclusion: The Future is About Outcomes, Not Exclusions
2025-06-1106 min
Practical Innovation w/ Jobs-to-be-DoneThe "Apple" Mistake: Are You Designing for Vanity or Value?The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Allure of the "Wow" Factor and the Hidden RiskEvery so often, a design announcement sends ripples through the tech world. You see it in the breathless media coverage and the buzz on social platforms. Apple's recent unveiling of its "Liquid Glass" design philosophy is a perfect example—a massive investment in creating a more fluid, aesthetically pleasing, and cohesive user interface. It’s undeniably beau...
2025-06-1005 min
Practical Innovation w/ Jobs-to-be-DoneSystemic Obfuscation: The End of Cybersecurity as We Know ItTable of Contents* Introduction: The Unwinnable Arms Race* The Flaw in Our Fortress Mentality* A New Foundation - From Defense to Resilience* Elevating the Level of Abstraction* Concept Working Today (That Few Are Doing Right): True Zero Trust* Novel Concept for the Future: "Systemic Obfuscation"* What This Means for Your Business Strategy* Creativity Triggers for Novel Cybersecurity Concepts* Conclusion: Stop Building Walls, Start Changing the BricksIntroduction: The Unwinnable Arms RaceYou’re spending more on cybersecurity th...
2025-06-0906 min
Practical Innovation w/ Jobs-to-be-DoneMaster Innovation Funding: A Step-by-Step Guide with JTBD & Real OptionsTable of Contents* Introduction: The Flaw of Averages in Innovation Funding* Part 1: Deconstructing the Two Methodologies* A Quick Refresher on Jobs-to-be-Done (JTBD)* Introducing Real Options Analysis (ROA): Your Strategic Toolkit for Uncertainty* Part 2: The Novel Strategy: Mapping Real Options to the JTBD Journey* Phase 1: Purchasing the "Option to Explore"* Phase 2: Purchasing the "Option to Validate"* Phase 3: Purchasing the "Option to Build & Test"* Part 3: Elevating the Level of Abstraction - The "Disruption Option"* The Future, Today* Novel Concept...
2025-06-0705 min
Practical Innovation w/ Jobs-to-be-DoneThe REAL Reason Your Innovations Fail (Hint: It's Your Strategy)We’ve all heard the grim statistics: the vast majority of new products fail. Companies pour billions into innovation, yet the results often feel frustratingly unpredictable, more like rolling the dice than executing a sound business strategy. Project post-mortems might blame execution, market timing, or lack of features, but often, the real culprit lies deeper – a fundamentally flawed approach to innovation itself.The good news? This high failure rate isn't fate. It's often the result of operating without a coherent, customer-centric strategy. Many so-called "innovation processes" are merely collections of disconnected tactics – brainstorming sessions, hackathons, feature sprints – lacking...
2025-04-1203 min
Practical Innovation w/ Jobs-to-be-Done10 Questions About My Approach to Simulations for JTBDI decided to answer some of the questions I keep getting asked about using simulations and throwing out JTBD surveys. While there's a lot more to the story, this should help you get a better understanding. Markets are dynamic and complex, and a point-in-time survey is something that teams that are in the design-build-GTM mix struggle with as these market forces jumble all of their planning.YES … this is being built. Stay tuned.---If you're struggling to implement a differentiated approach to market or experience research, my colleagues and I can help. Wh...
2025-04-0610 min
Practical Innovation w/ Jobs-to-be-DoneEliminating Jobs-to-be-Done Surveys With Artificial IntelligenceWelcome to the future of Jobs-to-be-Done (JTBD) quantitative analysis! 🚀 In this video, we introduce a groundbreaking approach that replaces traditional survey-based models with dynamic, simulation-driven insights powered by agentic models and system dynamics.Discover how AI can simulate every possible combination of situational factors and contexts to create rich, predictive personas—giving you unparalleled insights into customer needs and the factors that drive satisfaction and importance.Check out my JTBD Masterclass: https://pjtbd.com/mcJoin my FREE JTBD community: https://pjtbd.com/joinWe’ll cover:✅ The limitations of traditional JTBD anal...
2025-03-0207 min
The ManKind Podcast191 - How To Integrate Transformational Experiences Into Your Life Without Losing MomentumText Us Your Feedback! (Likes, Dislikes, Guest/Conversation Recommendations). You’ve just had a life-changing experience—a powerful weekend retreat, an emotional breakthrough, or a moment of deep clarity. You feel unstoppable, like you’ve finally stepped into the person you were meant to be. But then… life happens. The world hasn’t changed just because you have. Your family, your friends, your responsibilities—they’re all still operating as if you’re the same person you were before. And just like that, the fire starts to fade.So how do you make sure this transformation s...
2025-02-131h 05
Practical Innovation w/ Jobs-to-be-DoneHow Predictive Personalization Got a Little Too PredictiveThanks for reading Practical Innovation w/ Jobs-to-be-Done! This post is public so feel free to share it.Why did predictive personalization—once hailed as the future of customer experiences—fail to live up to its promise? In this video, we explore how the over-reliance on data and algorithms missed the mark on delivering the outcomes customers truly wanted.Check out my JTBD Masterclass: https://mc.zeropivot.us/s/mc-1Consolidate your tech stack: https://effectivecrm.ai/gohereUsing the Jobs to Be Done (JTBD) framework and Outcome-Driven Innovation (ODI), we’l...
2024-12-2005 min
Practical Innovation w/ Jobs-to-be-DoneTesla's Jobs-to-be-Done MasterclassSUMMARYTesla’s Jobs-to-Be-Done Masterclass: Innovating Around the Core JobTesla is a name synonymous with innovation. Yet, the brilliance of Tesla doesn’t come from inventing cars—they’ve existed for over a century. What sets Tesla apart is its ability to redefine what we expect from personal mobility by focusing on jobs adjacent to the core task of transportation.When viewed through the lens of Jobs-to-Be-Done (JTBD), Tesla’s success becomes a masterclass in understanding customer pain points and innovating around them. They didn’t set out to reinvent the car but instead...
2024-12-1705 min
Practical Innovation w/ Jobs-to-be-DoneThe Spectacular Failure of the SegwayI’m a customer-centric innovator with a long background in customer-facing technology and trained in innovation by the masters of Outcome-Driven Innovation - the only framing that is actionable for innovators, product planners, designers, and marketers.Follow my blog at https://jobstobedone.substack.com or find ways to contact me belowMike Boysen - www.pjtbd.comWhy fail fast when you can succeed the first time?Book an appointment: https://pjtbd.com/book-mikeGet the whole customer management thing done on a single platform: https://effectivecrm.ai/gohere This is a...
2024-12-1403 min
Practical Innovation w/ Jobs-to-be-DoneAre humans more deterministic than a Large Language Model?I've used large language models to bring a great deal of precision and consistency to the qualitative phase of #JTBD research. While a slightly different 𝗷𝗼𝗯 𝗺𝗮𝗽, or 𝗺𝗲𝘁𝗿𝗶𝗰-𝘀𝗲𝘁 will be produced when running the same inputs multiple times, they are basically consistent in scope. Just slight variations in language.Humans, on the other hand, introduce a great deal of variability via bias, and are heavily influenced by factors that they don't bother to document for later analysis.𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?Directionally, probably not. But, if you 𝘀𝗲𝗲𝗸 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 in your research and also demand an audit trail of the thought process, there's nothing better than an LLM at this point in time - as long as you preserve your prompts and inputs.
2024-12-0603 min
Practical Innovation w/ Jobs-to-be-DoneThe Martial Art of JTBD BullshidoThis is a free preview of a paid episode. To hear more, visit www.jtbd.oneBefore I dive into this potentially divisive topic, I wanted to share this new toolkit I’ve created that I hope will help you understand the key principles of Jobs-to-be-Done faster and easier. It has 99 topics supporting 9 key principles. It’s completely free and I am expanding each of the topics regularly. It’s called the JTBD Strategy Stack. Check it out!Now, on with the show!Deep BreathToday I’m going to talk...
2024-10-2501 min
Practical Innovation w/ Jobs-to-be-DoneWhy AI-Driven Outcomes Will Define the Future of Marketing Technology ...The marketing technology landscape is vast and continues to expand each year, leaving marketers overwhelmed by choice and unsure of where to focus their efforts. Rather than seeking out ever more specialized solutions, the industry is on the cusp of the significant evolution that I’ve been predicting, one driven by a focus on outcomes and powered by the transformative capabilities of artificial intelligence (AI).My name is Mike Boysen, and my goal is to help executive decision-makers get answers faster and less expensively that are highly differentiated and accurate, with less bias and at scale....
2024-10-1212 min
Practical Innovation w/ Jobs-to-be-DoneA New Twist on Customer ExperienceThis is a review of my original article: https://open.substack.com/pub/jobstobedone/p/one-way-to-think-of-experience-and?r=4wccx&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2024-10-0908 min
Practical Innovation w/ Jobs-to-be-DoneSummarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done PerspectiveThis podcast summarizes my second article in the Martech series I wrote in 2020 and talk about how to define markets better for innovation. Here’s the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2024-10-0612 min
Practical Innovation w/ Jobs-to-be-DoneThe New Science of Customer ExperiencePAUL GREENBERG was nice enough to host me on his ZDNet blog several years back so I could give my contrarian view to the CRM and Martech world about innovation. I don’t do it like they do.Here’s a link to the original article so you can look at some of the visuals, but this podcast will give you the foundation. They probably explain it better than I did.The CRM industry: A new science for customer experience | ZDNET This is a public episode. If you'd like to disc...
2024-10-0307 min
Practical Innovation w/ Jobs-to-be-DoneThe Martech Subjective Magic Quadrant RevisitedOver 4 years ago I wrote a piece, sort of tongue-in-cheek about a variation on Gartner’s Magic Quadrant. I was trying to make a point, and it’s quite possible that Google has helped me make it a bit clear. Enjoy!Link original article:https://open.substack.com/pub/jobstobedone/p/the-subjective-quadrant-for-digital?r=4wccx&utm_campaign=post&utm_medium=web This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2024-09-3004 min
Practical Innovation w/ Jobs-to-be-DoneHow to Envision Solutions the Zero Pivot Way with Jobs-to-be-DoneThis podcast takes a look at one of my recent posts/videos and walks through it in entirely different way. I hope you find this valuable. It’s teaching me more about story-telling.https://open.substack.com/pub/jobstobedone/p/if-people-cobble-solutions-together?r=4wccx&utm_campaign=post&utm_medium=web This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2024-09-2714 min
Practical Innovation w/ Jobs-to-be-DonePODCAST: Expanding Your Martech ThinkingThis podcast is a review of an article I wrote over 4 years ago. It’s the first in a series I did on innovation in Martech. While you may not be in the Martech industry, this viewpoint applies equally as well to any industry. It’s industry agnostic and market focused.I hope you enjoy it. Here’s a link to the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2024-09-2406 min
Practical Innovation w/ Jobs-to-be-DoneMarket Approach: The PMF Counter Argument #1Original Post:Market ApproachPMF View: Emphasizes identifying large existing markets with current needs.JTBD Counter-argument #1Defines markets by jobs-to-be-done, not existing product categories.JTBD fundamentally redefines how we conceptualize markets. Instead of segmenting markets based on product categories or demographic characteristics, JTBD focuses on the underlying job that customers are trying to accomplish. This shift in perspective allows companies to identify opportunities that transcend traditional market boundaries.For example, instead of seeing a market for "smartphones," JTBD might identify a market for "communicating with others while...
2024-08-0313 min
Practical Innovation w/ Jobs-to-be-DoneThe PMF Paradox: Why You Need Potential Market Fit Before Building AnythingFraming the DiscussionWhat I’m going to suggest below will be anathema to the hoards of Venture Capitalists out there - young and old. I am certainly an iconoclast on this topic, if not a heretic. I also have a strange sense of humor.So be it!However, what I’m going to suggest is something that I believe should be embraced by an industry that is known for it’s abysmal track record at predicting breakthrough innovations, while using other peoples’ money to place poorly thought-out bets.PLEASE! Do not cher...
2024-07-2408 min
Practical Innovation w/ Jobs-to-be-DoneSome random thoughts on Likert scalesLet me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find interesting.Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.If you'd like to learn more...* I do offer end-to-end consulting if you’re just not ready to do it all your own. I’m 20x faster and at least 10x cheaper than your alternatives. Big Brands: This means you can get...
2024-04-1109 min
Practical Innovation w/ Jobs-to-be-DoneReducing JTBD Success Statement Quantities - v2.0My name is Mike, and my goal is to help all of you achieve your innovation research outcomes faster, less expensively, with less bias, and fewer assumptions. The obvious next step is giving you a way to sort through strategic options so you can accelerate into experiments quickly, cheaply, easily and productively. This blog documents many of the thought exercises I go through as I continually strive to take existing knowledge and emerging technology and blend them together to address our unmet needs.If you want a deeper dive, here are a few options:* My...
2024-04-0812 min
Practical Innovation w/ Jobs-to-be-DoneIf People Cobble Solutions Together to Get Jobs Done, then...As I think about all of the Outcome-Driven Innovation (ODI) surveys I’ve seen, I don’t believe I’ve ever seen the solution captured specifically for each step in the map. Generally there is a question about which products are used in a “Select all that Apply” format. This is a Job-level capture, so it doesn’t address the fact that a single job performer might use different tools at each step (not to mention the fact that a higher-context job might actually have different job performer at each step, more on that in a separate blog). This approach rea...
2024-04-0407 min
Practical Innovation w/ Jobs-to-be-DoneDo You Have a Complete Understanding of CX?Before I begin, a lot of research professionals have taken the AI prompts from my Masterclass to help them pre-build product and service innovation, customer experience, and messaging research catalogs.I’ve stripped out the fluff and and created a bundle of just the prompts to provide an even cheaper version. Still explained, but no videos.Your professional competitors are using these to gain an advantage. I hope you’ll consider giving them a shot, or sharing them with a friend who might benefit. Here’s a link to the new bundle called The Complete Guide...
2024-02-1606 min
Practical Innovation w/ Jobs-to-be-DoneIs it Time for Disruption?IF YOU ARE LISTENING ON A PODCAST PLATFORM....Checkout http://jobstobedone.substack.com for the blog portion and / or video. I hope you enjoy this multi-media format (I call it blog-casting). I want you to hear me tell you my thoughts directly but I also want you to have access to the slideware - and I wanted to memorialize it on my blog, as opposed to LinkedIn. Consider this me putting my stake in ground with regard to innovation, and exactly how it’s supposed to work going forward.And it should work the same for the fi...
2024-01-2316 min
Practical Innovation w/ Jobs-to-be-DoneWhat makes a "good" need statement for JTBD?Let me start off by saying…“There is no perfect customer need statement, no matter how many times someone says there is.”Okay, let’s move on.Let’s instead talk about what a good customer success statement is. Good as in good enough. What characteristics should a good customer need statement have? Perhaps, one that all involved parties clearly understand and interpret the same way. Here are a few more thoughts:* It should not fatigue a survey respondent* It should be interpreted by everyone the same way (common language m...
2023-12-1304 min
Practical Innovation w/ Jobs-to-be-DoneA JTBD Rating Scale We Can All UnderstandI can never remember the formula for the ODI Opportunity Score. It’s mostly because I only allocate memory to things that I find important in my daily life. I can always look it up if I have to. But more to the point, anything that looks convoluted should be reconsidered. I mean, we’ve been these things for decades and I don’t feel like we need new algorithms to accomplish fairly standard things. I mean, a recipe is technically an algorithm. Frankly, I don’t believe the opportunity score is an algorithm at all. It’s simply a...
2023-12-0712 min
Practical Innovation w/ Jobs-to-be-DoneFiltering Down an Abundance of JTBD Success MetricsIn this video I give you a very simple way to quickly filter down the list of customer success metrics you’ve generated to assure coverage…while preserving that coverage. Instead of doing it manually, this method will save you time, and could be more accurate!I’ve got the link to the chat session below so you can see the prompts and follow ups and use it yourself.👇🏻Here’s a ink to ChatGPT session. I didn’t complete the entire map, but you should get the gist based on the output that’s in there.
2023-12-0407 min
Practical Innovation w/ Jobs-to-be-DoneFinally, Find Out What Customers Want...Most of you that follow me have done some sort of market research, or product research as a part of your career. You’ve probably tried Switch interviews, and some of you may have tried ODI-style interviews without really understanding what lies beyond the interviews themselves. I get it, certain entities have built a moat around their castle to make it difficult for competitors to follow. But after 30+ years of circling the castle, we’ve found a way to cross the moat and breach the walls that kept us out for so long. To do that, we need...
2023-11-1856 min
Practical Innovation w/ Jobs-to-be-DoneIs It Time to Disrupt the Consulting Industry?Hopefully this serves those who like to read, and those of you who like a mix of reading and listeningIn 2013, ten years ago, McKinsey & Co. issued a report called “Disrupting the Consulting Industry.” It said, and I quote…“Tomorrow's consulting industry will need to look and feel very different from the one we know today. For firms to thrive, they will need to find new ways to differentiate themselves from their competitors, to become more nimble and collaborative, and to enhance the value they deliver to clients while reducing their costs.”Were they onto...
2023-09-1107 min
Practical Innovation w/ Jobs-to-be-DoneWhat is Innovation and Can Consulting Firms InnovateIn today's episode I restart my podcasting empire after a 3 year hiatus (and only one prior podcast). I ramble on about what innovation is, why so many people feel they can call themselves innovators, and what does innovation look like with regard to the consulting business model This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe
2023-09-0611 min
CHGO Chicago Blackhawks PodcastScouting the Chicago Blackhawks draft w/Director of Scouting Mike Doneghey | CHGO Blackhawks PodcastAfter landing the number one overall pick in the upcoming NHL Draft, what are the Chicago Blackhawks thinking for their picks after they select Connor Bedard? Chicago Blackhawks Director of Amateur Scouting, Mike Doneghey, joins Jay Zawaski, Greg Boysen and Mario Tirabassi to preview what might be coming up for the Hawks on the CHGO Blackhawks Podcast. An ALLCITY Network ProductionWATCH YOUR FAVORITE TEAMS HERE: https://www.fubotv.com/chgoPARTY WITH US: https://bit.ly/3SRS03z ...
2023-05-171h 05
The ManKind PodcastWhy The World Desperately Needs A New Breed Of Leader (It's You!) | Mike Patterson | Ep #076Text Us Your Feedback! (Likes, Dislikes, Guest/Conversation Recommendations). It is becoming clear that today's culture of leadership and those who exist in that culture are finding it increasingly difficult to connect with those that they represent and lead. Enter Leader Champions Founder, Mike Patterson. Mike and his team of Leadership and Life Coaches at Leader Champions are actively changing the culture and status quo of leadership as we know it. With a specific focus on a heart-centered and inside-out approach to leadership training, Mike has impacted thousands with his events and trainings. This...
2022-06-081h 00
The ManKind PodcastWhy Men Don't Feel Worthy | Mike Patterson | Ep #011Text Us Your Feedback! (Likes, Dislikes, Guest/Conversation Recommendations). In episode #011 of The ManKind Podcast, Brandon Clift interviews Shame Resilience Coach Mike Patterson of Leader Champions to discuss man's difficult relationship with worthiness and feelings of "I'm not good enough."Who This Episode Is For You If:You want a break from giving yourself such a hard time.You want to hear from other men who experience worthiness challenges.You're looking to overcome feelings of shame/guilt around your life achievements thus far.In This Episode Y...
2021-03-2651 min
SOUNDWAVEMike CadooToday’s guest deejay is Mike Cadoo, the founder of n5MD, an independent record label based out of Oakland, California, that focuses on ambient, modern composition, post-rock, and experimental electronic music.
I showcased n5MD on solipsistic NATION some years ago. Let me share what I said about n5MD on that episode of solipsistic NATION, which explains why I invited Mike to be our guest deejay on today’s show.
“What I’ve always found so charming is that the releases on n5MD don’t just provide music that establishes a mood. The releas...
2021-01-1756 min
Dietetics Digest PodcastTips for New Dietitians, evidence-based practice and guidelines feat. Mike PattersonWednesday 9th DecemberDietetics Digest Tips for New Dietitians, evidence-based practice and guidelines feat. Mike Patterson (Episode 6)In this episode, we have Mike Patterson. Mike is a Specialist Intestinal Failure Dietitian currently conducting his PhD in Palliative PN and PVG. Mike is also a Muay Thai Coach in his spare time.Resources Mentioned:Twitter thread of tips for new dietitiansResearch and Guidelines mentioned. Mike Patterson (Twitter)If you enjoyed the podcast, please can you support us by: Write a review on Apple Podcasts.Follow us on social media ( Tw...
2020-12-0945 min
Embrace GrowthEmbodimentIn this episode of the podcast I have a conversation with Boysen Hodgson from The Mankind Project USA. We discuss the idea of Embodiment, what it is, how it works, why you might care to know.... And how you can use these ideas & concepts for your own personal growth work. I learned a lot during this episode & hope the same for you. Contact Embrace Growth Podcast:• Email the host, Mike Patterson -mike@leaderchampions.com • Facebook: https://www.facebook.com/profile.php?id=100057667200658 • Book a call with Leader Champions https://leaderchampions.com/Thank...
2020-11-3054 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 181: Jobs to Be Done with Jim KalbachHow can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Jobs To Be Done Playbook — Jim’s book...
2020-07-3136 min
Lets Go Blues RadioSe8, Ep73: Mike Weaver and Tanner Kaspick – Past to the FutureSe8, Ep73: Mike Weaver and Tanner Kaspick – The former Blues d-man discusses his playing career (including the many defunct teams he's played for), and his memorable hit on Patrick Sharp. Greg Boysen then discusses prospect Tanner Kaspick. Stay tuned during this COVID-19 break as we will continue to dish out interviews with Blues alumni! Don't forget to check out the YouTube channel or our Facebook page for an accompanied video with the "Past" portion of each episode in this series!
2020-07-081h 28