Shows
What WorkedMaking remote work work with Erik Braund (Founder & CEO, Katmai) | E33In this episode of What Worked, Tyler interviews Erik Braund, Founder and CEO of Katmai, a virtual office platform. Erik discusses transitioning from his AV production company to founding a tech company during the pandemic.Erik shares his insights about:His decision to raise capital after 2 years of bootstrappingThe cultural and timing issues that can arise with traditional remote workOperating a company with a no standing meeting policyWe'd love for you to connect with us:Mike WuTyler RachalErik BraundHire the best nearshore and offshore talent:https://www.hireframe.com/
2025-07-2355 min
Revenue Engine PodcastBalancing Brand and Performance Marketing in B2B SaaS With Mike BraundMike Braund is the Senior Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency. In this episode… Standing out in B2B SaaS marketing requires mastering more than just performance metrics and automation tools. With budgets tightening and the buyer's journey growing longer, how do leading marketers balance long-term brand building and short-term revenue generation? According to Mike Braund, a seasoned marketing leader with a deep background in operati...
2025-07-1826 min
B2B Marketing FuturesE92: Scaling Multichannel StrategiesToo many B2B teams are still treating channels like silos—paid over here, organic over there, brand in a different room entirely.But buyers don’t move that way. And if we want to build meaningful pipeline, neither should we.In this episode of B2B Marketing Futures, we explored what it really takes to scale multi-channel strategies—and why alignment, simplicity, and creative discipline matter more than ever.We covered: – Why brand and performance aren’t a trade-off—they amplify each other – How high-quality creative, powered by first-party da...
2025-04-1143 min
Sales Pipeline RadioMarketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software
Mike will touch on:
Current focus: Cross channel orchestration is a focus for us (usermind, lytics)
Current focus: Marketing data story from impression to closed deals
Current focus: Refreshing our approach on predictive lead scoring with 6Sense
Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team
Tips and advice: Learnings from the last year of building out center of excellence
Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have
Thoughts on centralized approach vs decentralized
Ma...
2018-05-0324 min
Inspired MarketingInspired Marketing: Tableau's Mike Braund on Implementing a Different Organizational StructureWith a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but were able to overcome them and help Tableau become a well-oiled, much larger, machine.
2017-06-1227 min