Shows
Brand Retro with CyberdogzDental & Orthodontic Marketing Agency Growth | Luke Infinger (Ep. 113)In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who's the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a...
2024-09-1733 min
Brand Retro with CyberdogzPeak Performance Coaching & Neuroscience | Zahra Karsan (Ep. 112)In this Brand Retro episode, Mike Brevik talks with Zahra Karsan—Wall Street Journal bestselling author and peak performance coach—about the neuroscience of high performance, human behavior, and leadership. Zahra shares practical coaching strategies to overcome mental blocks, improve self-awareness, and build stronger teams for lasting personal and professional success. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sess...
2024-09-1323 min
Brand Retro with CyberdogzHealthcare Branding & Personal Branding | Howie Chan (Ep. 111)In this Brand Retro episode, Mike Brevik talks with Howie Chan, a former scientist turned branding expert, about healthcare branding, brand perception, and career pivots into marketing strategy. Howie shares lessons from moving from stem cell research to the healthcare sector, plus insights from Legend Letters on building a personal brand that aligns with your values and creates lasting impact. Who's the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing...
2024-09-1028 min
Brand Retro with CyberdogzPurpose-Driven Marketing & CSR | Jennifer Mulchandani (Ep. 110)In this Brand Retro episode, Mike Brevik sits down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast, to explore purpose-driven marketing and corporate social responsibility (CSR). Jennifer shares how businesses can integrate community engagement and strategic philanthropy into their marketing strategy—creating meaningful impact while building long-term brand trust. Who's the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand st...
2024-09-0617 min
Brand Retro with CyberdogzPromotional Products & Brand Consistency | Swire Ho (Ep. 109)In this Brand Retro episode, Mike Brevik talks with Swire Ho ("The Promo Guy") from Garuda Promotional and Branding about promotional products strategy and brand consistency. Swire shares how to choose quality promotional items, align merch with your brand ethos, and use promo products to strengthen customer experience and boost brand awareness—without cheapening your brand. Who's the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance th...
2024-09-0318 min
Brand Retro with CyberdogzAuthentic Social Media Marketing & Storytelling | Lauren Litt (Ep. 108)In this Brand Retro episode, Mike Brevik talks with Lauren Litt, owner of Lil Shameless Plug, about authentic social media marketing, storytelling, and building a brand that feels true to you. Lauren shares her journey from acting to entrepreneurship and explains how authenticity and clear messaging can turn personal connection into real business growth. Who's the Guest? Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering...
2024-08-2926 min
Brand Retro with CyberdogzOperations Systems & Small Business Efficiency | Leah Leaves (Ep. 107)In this Brand Retro episode, Mike Brevik sits down with Leah Leaves of Alderdaan Operations Solutions to talk about small business operations, systems, and operational efficiency—especially for digital marketing agencies. Leah shares practical ways to bring structure to chaos, build a strong operational foundation, and hire the right team so your business can grow with less friction. Who's the Guest? Leah Leaves is the founder and CEO of Alderdaan Operations Solutions, a company dedicated to helping small businesses, particularly digital marketing agencies, bring order to their operations and thrive in chaotic environments. With a passion fo...
2024-08-2333 min
Brand Retro with CyberdogzBranding Career Growth & Creative Strategy | Jacob Cass (Ep. 106)In this Brand Retro episode, Mike Brevik talks with Jacob Cass—branding and design expert, founder of Just Creative, and host of the Just Branding Podcast—about building a successful career in branding and design. Jacob shares lessons from working with big brands, collaborating on large-scale projects, finding your niche, and managing client relationships while you grow your influence. Who's the Guest? Jacob Cass is a highly respected branding and design expert, renowned for his comprehensive approach to creative strategy and visual communication. As the founder of Just Creative, Jacob has built a platform that serves as a...
2024-06-2724 min
Brand Retro with CyberdogzBrand Strategy & Creative Leadership | Josh Sullivan (Ep. 105)In this Brand Retro episode, Mike Brevik sits down with Josh Sullivan, Executive Creative Director and founder of Fried Design Company. To talk about brand strategy, creative leadership, and building memorable brands. Josh shares lessons from agency life on balancing fun with serious business, strengthening team culture, and using creativity to craft brand stories that resonate. Who's the Guest? Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy...
2024-06-1122 min
Brand Retro with CyberdogzMarketing Audits & Data-Driven Strategy | Gracie Clemens (Ep. 104)In this Brand Retro episode, Mike Brevik talks with Gracie Clemens, CEO and founder of SGC Marketing, about marketing audits and data-driven strategy. Gracie explains how audit processes uncover hidden opportunities in campaigns, why systematic evaluation improves decision-making, and how stronger analysis leads to more effective marketing performance. Who's the Guest? Gracie Clemens is the CEO and Founder of SGC Marketing, a company renowned for its strategic and data-driven approach to marketing. With a career spanning over a decade in the marketing industry, Gracie has established herself as a leader in utilizing data to drive decision-making...
2024-06-0419 min
Brand Retro with CyberdogzB2B Lead Generation & Sales Strategy | Dan Englander (Ep. 103)In this Brand Retro episode, Mike Brevik talks with Dan Englander, founder of Sales Schema, about B2B sales strategy, lead generation, and building a reliable outbound prospecting system for agencies and service businesses. Dan breaks down the sales cycle, shares proven outreach approaches, and explains how a strong sales "schema" creates repeatable growth. Who's the Guest? Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan...
2024-05-2818 min
Brand Retro with CyberdogzBuyer's Journey & Business Transparency | Chris Troka (Ep. 102)In this Brand Retro episode, Mike Brevik talks with Chris Troka—entrepreneur, DJ, and founder of Focused-Biz—about the buyer's journey, customer motivation, and the power of transparency in business. Chris shares practical lessons on reducing friction in sales and onboarding, improving communication, and building trust so customer relationships last. Who's the Guest? Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM...
2024-05-2121 min
Brand Retro with CyberdogzDesign Process & Visual Storytelling | James Martin (Ep. 101)In this Brand Retro episode, Mike Brevik talks with James Martin—founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design—about graphic design, creativity, and visual storytelling. James shares his design process, how personal interests shape style, and why sketching, experimentation, and inspiration matter for building standout creative work. Who's the Guest? James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at L...
2024-05-0743 min
Brand Retro with CyberdogzPodcast Growth & Storytelling | Spencer Shaw (Ep. 100)In this milestone Brand Retro episode, Mike Brevik celebrates the 100th episode with Spencer Shaw, founder and CEO of PodKick, for a behind-the-scenes conversation on podcast growth and storytelling. They reflect on lessons learned, finding a podcast's voice, and what it takes to build a consistent show over the long haul. Who's the Guest? Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and...
2024-04-3039 min
Brand Retro with CyberdogzAuthentic Branding & Brand Storytelling | Emma Donovan (Ep. 99)In this Brand Retro episode, Mike Brevik talks with Emma Donovan, co-founder and brand strategist at Dapper, about authentic branding and building a brand that reflects the people behind it. Emma shares insights on brand identity, values, and storytelling—from concept to execution—and why authenticity creates stronger connection and long-term brand trust. Who's the Guest? Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and inno...
2024-03-2625 min
Brand Retro with CyberdogzLinkedIn Strategy & Profile Optimization | Scott Aaron (Ep. 98)In this Brand Retro episode, Mike Brevik sits down with Scott Aaron—LinkedIn expert, podcast host, and bestselling author—to break down how to succeed on LinkedIn. Scott shares actionable strategies for LinkedIn profile optimization, networking, messaging, and building meaningful professional relationships that support personal branding and business growth. Who's the Guest? Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has deve...
2024-03-1925 min
Brand Retro with CyberdogzCustomer Insights & Marketing Partnerships | Behdad Jamshidi (Ep. 97)In this Brand Retro episode, Mike Brevik talks with Behdad Jamshidi ("Bee"), the marketing leader behind CJAM, about customer insights, consumer behavior, and building smarter marketing strategies. Behdad shares how CJAM helps brands connect with the right marketing partners through a streamlined vetting process—and why understanding market dynamics is key to better customer engagement. Who's the Guest? Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At th...
2024-03-1233 min
Brand Retro with CyberdogzMarketing Strategy & Adapting to Change | Sacha Awwa (Ep. 96)In this Brand Retro episode, Mike Brevik sits down with Sacha Awwa, founder of Sacha Awwa Marketing Group, to discuss marketing strategy and how to adapt as the industry changes. Sacha shares practical guidance on staying current with trends, tools, and tactics—so your marketing remains effective, relevant, and ahead of the curve. Who's the Guest? Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in...
2024-03-0527 min
Brand Retro with CyberdogzModern SEO Strategy & Search Myths | Jason Berkowitz (Ep. 95)In this Brand Retro episode, Mike Brevik talks with Jason Berkowitz, SEO Director and founder of Break The Web, about modern SEO strategy and the real dynamics of search today. Jason debunks common SEO myths, explains what matters most in the next 12 months, and shares how SEO should align with branding and marketing to build a cohesive online presence. Who's the Guest? Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online...
2024-02-2725 min
Brand Retro with CyberdogzSocial Media Strategy & Intentional Engagement | Hannah Balliet (Ep. 94)In this Brand Retro episode, Mike Brevik talks with Hannah Balliet of Ugly Mug Marketing about social media strategy and what actually drives results beyond surface-level engagement. Hannah shares how intentional, purpose-driven social media helps brands understand platform dynamics, audience behavior, and build predictable marketing systems that generate leads and sales. Who's the Guest? Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate...
2024-02-2043 min
Brand Retro with CyberdogzSimple Marketing & Clear Messaging | Ben Guttmann (Ep. 93)In this Brand Retro episode, Mike Brevik talks with Ben Guttmann about simple marketing strategy and how clear messaging strengthens brand connection. Ben shares practical principles from his work "Simply Put," showing how simplifying complex ideas helps brands resonate, communicate value, and stand out with clarity. Who's the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he...
2024-02-1324 min
Brand Retro with CyberdogzLuxury Branding on a Budget | Justine Pogroske (Ep. 92)In this Brand Retro episode, Mike Brevik talks with Justine Pogroske of Million Dollar Branders about luxury branding, premium brand perception, and smart positioning—without a million-dollar budget. They share practical strategies for high-end design, clear messaging, and brand strategy that helps startups and established businesses look and feel "premium" without overspending. Who's the Guest? Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client's ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of co...
2023-12-0528 min
Brand Retro with CyberdogzPodcast Branding & Authenticity | Robert Ingalls (Ep. 91)In this Brand Retro episode, Mike Brevik talks with Robert Ingalls, founder of LawPods (LAWPODS), about starting a podcast, authenticity, and building a brand that resonates. They discuss taking the leap, finding your unique voice, crafting a clear value proposition, and connecting with an audience through truth-driven storytelling. Who's the Guest? Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that...
2023-11-2828 min
Brand Retro with CyberdogzAI in Marketing Strategy & Ethics | Joshua Lisec (Ep. 90)In this Brand Retro episode, Mike Brevik talks with Joshua Lisec about artificial intelligence (AI) and what it means for marketing strategy, personalization, and business growth. They explore AI's potential to predict market trends, improve customer experiences, and reshape industries—plus ethical considerations and practical ways to leverage AI for competitive advantage. Who's the Guest? Joshua Lisec is a seasoned ghostwriter and trusted authority on content creation, bringing a wealth of expertise in crafting compelling narratives for industry leaders and influencers. With a portfolio that includes best-selling books and high-impact articles, his talent lies in giving a...
2023-11-0719 min
Brand Retro with Cyberdogz80/20 Rule for Marketing Strategy | Spencer Shaw (Ep. 89)In this Brand Retro episode, Mike Brevik and Spencer Shaw break down the 80/20 principle (Pareto Principle) and how it applies to marketing strategy and business decision-making. They discuss focus, tradeoffs, risk vs reward, and how identifying the "20%" that drives results helps brands sharpen strategy and outperform competitors. Highlights 02:05 The distractions brought by the evolution of technology, especially in business 04:22 How Cyberdogz' secret sauce involves focusing on clients' needs and advancing the success of clients as a primary aim 11:05 Description of the 80-20 rule applied in operating Cyberdogz 17:18 The importance of having a vision...
2023-10-1725 min
Brand Retro with CyberdogzFearless Marketing Thinking & Bold Strategy | Mike Ozan (Ep. 88)In this Brand Retro episode, Mike Brevik talks with Mike Ozan about fearless thinking in marketing and how bold strategy can create better outcomes for clients. They discuss challenging the status quo, clear client communication, storytelling in advertising, and where AI helps (and falls short) in creating effective ad copy. Highlights How Mike's agency approach their own market and clients now TWIST Creative's involvement in enhancing their community, working with local neighborhood businesses and cultural assets The importance of appreciating and understanding the history of a company The importance of clear communication with the clients and...
2023-10-1028 min
Brand Retro with CyberdogzMarketing Trends & Strategy | Bob Knorpp (Ep. 87)In this Brand Retro episode, Mike Brevik sits down with marketing leader Bob Knorpp to discuss marketing trends, industry shifts, and what's changing in digital strategy. They cover mobile behavior, personalization, balancing creativity with data-driven decisions, and why intentional decision-making matters for modern marketing campaigns. Highlights 01:46 The major shifts in the industry 03:26 Role of mobile devices in changing the marketing industry 07:08 The opportunity for mass personalization in marketing through AI 10:47 Balance between creativity and data-driven decisions in marketing strategy 16:10 The challenges of client expectations for quick results without adequate strategy or patience...
2023-10-0323 min
Brand Retro with CyberdogzData-Driven Brand Storytelling | Sarah Panus (Ep. 86)In this Brand Retro episode, Mike Brevik talks with Sarah Panus of Kindred Speak about data-driven brand storytelling and how empathy makes marketing more effective. Sarah explains her F.E.D. method (focus, empathy, data), how intentional storytelling can drive ROI, and how brands can connect more deeply with audiences using both insight and emotion. Who's The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. method, she helps marketing professionals think like Editorial Directors to humanize their brands and...
2022-12-1338 min
Brand Retro with CyberdogzLeadership Skills & Leading by Example | Randy Hall (Ep. 85)In this Brand Retro episode, Mike Brevik talks with leadership coach Randy Hall of 4th Gear Consulting and Leadership Gym about leadership development and what actually makes someone a great leader. They discuss leadership as a set of tools and repeatable systems, why leading by example matters, and practical ways to help people perform at their best in work and life. Who's The Guest? Randy Hall is the founder of the Leadership Gym and the CEO, founder, and principal of 4th Gear Consulting. He is passionate about developing a greater impact on the economy, communities...
2022-12-0638 min
Brand Retro with CyberdogzHoliday Ecommerce Strategy: Shopify + Kickstarter | Khierstyn Ross (Ep. 84)In this Brand Retro episode, Mike Brevik talks with Khierstyn Ross—founder of LaunchandScale.com—about ecommerce holiday marketing and online retail strategy. Khierstyn shares last-minute holiday marketing tips, how to create personalized shopping experiences, and how brands can use Kickstarter and Shopify (plus lessons from Etsy and Amazon) to launch and scale. Who's The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Highlights How Khie...
2022-11-2228 min
Brand Retro with CyberdogzWar Photography & Conflict Photojournalism | Michael Christopher Brown (Ep. 83)In this Brand Retro episode, Mike Brevik sits down with photographer and photojournalist Michael Christopher Brown to discuss war photography and documenting conflict through a lens. Michael shares stories from his career, including his documentation of the 2011 Libyan Civil War and his monograph Libyan Sugar, plus the challenges and unforgettable experiences that shape a photographer's work. Who's The Guest? Michael Christopher Brown is an American photographer known for his documentation of the 2011 Libyan Civil War and the resulting monograph, Libyan Sugar published in 2016. He was also featured in the HBO Special Witness: A World In Conflict...
2022-10-1826 min
Brand Retro with CyberdogzRevenue Growth Strategy & Metrics | Darrell Amy (Ep. 82)In this Brand Retro episode, Mike Brevik talks with revenue growth strategist and author Darrell Amy about revenue growth strategy, metrics, and aligning sales and marketing. Darrell breaks down the "Revenue Growth Engine," how to measure and understand the numbers, and practical systems businesses can use to drive sustainable revenue growth. Who's The Guest? Darrell Amy is a professional speaker, author, and growth architect with more than 25 years of experience working with hundreds of companies and training thousands of sales professionals. He helps generous people and organizations create strategies and systems to grow revenue.
2022-10-1129 min
Brand Retro with CyberdogzPurpose-Driven Branding & Creative Entrepreneurship | Natalie Johnson (Ep. 81)In this Brand Retro episode, Mike Brevik talks with Natalie Johnson, founder of Impackedful Creative, about purpose-driven branding and building a creative business that makes an impact. Natalie shares how she found her niche, how she helps clients stand out through branding, and how her business blends creativity with giving back. Highlights What Natalie Johnson's creative journey: How she identified what niche to offer to clients and how she found her own path How having a creative foundation brought her business to life How you can create value in the market What Natalie sees in...
2022-07-2722 min
Brand Retro with CyberdogzBrand Strategy & Packaging Design | Siena Dexter (Ep. 80)In this Brand Retro episode, Mike Brevik talks with Siena Dexter, Director of Brand Strategy and Associate Partner at SmashBrand, about brand strategy, authentic branding, and packaging design. They discuss how brand discovery works, the role of logo and copywriting in branding, and what brands should keep in mind when building a packaging strategy that stands out. Highlights Who Siena Dexter is: What her role is What's the difference between their branding strategy and their approach to food packaging What branding strategies should brands keep in mind Is it a more organic discovery process or...
2022-06-2830 min
Brand Retro with CyberdogzMilwaukee Tool: Brand Evolution & Customer Focus | Pete Carlson (Ep. 78)In this Brand Retro episode, Mike Brevik talks with Pete Carlson from Milwaukee Tool about brand evolution, customer dedication in the trades, and what it takes to build a "next level" brand. They discuss innovation, productivity and durability, and why relationships and customer experience play a major role in how Milwaukee continues to evolve. Highlights Branding perspective approach as a brand People wanting the convenience of picking up the tool and being able to what they need to do at an efficient rate What Milwaukee is doing to evolve their brand How they fit into...
2022-06-0921 min
Brand Retro with CyberdogzBrand Messaging & Creating Brand Value | Kate Dileo (Ep. 77)In this Brand Retro episode, Mike Brevik talks with Kate Dileo about creating value with your brand through authentic branding and clear brand messaging. They discuss brand narrative, differentiation, and the core components of brand messaging—plus why solid branding helps a message resonate with the right audience and supports revenue growth. Highlights Evoking sense of nostalgia: the heart of great branding Why own an authentic brand that sparks inspiration Writing a straightforward and crisp brand narrative Sticking out of the sea of sameness from your competitors Like attracts like: Not everyone will like you Th...
2022-05-3125 min
Brand Retro with CyberdogzBrand Strategy Truths & Branding Mistakes | Brand3 | Ep. 74In this Brand Retro episode, Mike Brevik talks with brand strategists Matt Christ and Orsolya Herbein from Brand3 about the unfiltered truths of building a brand. They discuss what matters most in brand strategy, common traps teams fall into, and how to avoid mistakes that can weaken branding inside the broader advertising and marketing ecosystem. Highlights What made Matt and Orsolya as very skilled and expert level brand marketers Classifying the importance of a brand insider of the big ecosystem of advertising and marketing Which is important: What your client loves or engaging with the...
2022-05-1029 min
Brand Retro with CyberdogzHonest Marketing Strategy & Client Communication | Bobby Gillespie | Ep. 73In this Brand Retro episode, Mike Brevik talks with Bobby Gillespie, founder and principal at Propr Design, about delivering hard truths in marketing—and why honesty and transparency lead to better outcomes. They discuss clear client communication, dialing in the right marketing strategy, and why "unfiltered" direction can help teams achieve stronger results. Highlights Who Bobby Gillespie is Journey and experience to starting property designs Believing in the principal ways of doing things Your brand is your reputation How do people find ways to succeed The best way to build something that is healthy, sustainable, an...
2022-05-0342 min
Brand Retro with CyberdogzSaaS Marketing: SEO, SEM & CRO | Brian Walker | Ep. 72In this Brand Retro episode, Mike Brevik sits down with Brian Walker, President of Statwax, to discuss SaaS and B2B digital marketing strategy. They cover how SEM, SEO, and CRO work together, how to challenge what's possible in digital marketing, and how to avoid analysis paralysis by focusing on the numbers that matter most. Highlights Who is Brian Walker? A little bit about Statwax: What do they do? Analysis Paralysis: Finding the numbers that matter The numbers don't lie The true journey and what it's telling you The milk, eggs, and bread of the...
2022-04-2635 min
Brand Retro with CyberdogzStoryBrand & Brand Messaging | Jessica Embree | Ep. 71In this Brand Retro episode, Mike Brevik talks with Jessica Embree of Tulip Media Group—StoryBrand Guide and marketing expert—about the challenges of marketing and making intentional shifts as the world moves from print to digital. They discuss how StoryBrand supports clearer brand messaging and how strategic changes in marketing can make a major impact on a business. Highlights How Jessica's creative path took her where she is today What she's dealing with and what is her focus now The role of StoryBrand in branding The secret sauce: How she translates the process from hers...
2022-04-1921 min
Brand Retro with CyberdogzBusiness Coaching for Entrepreneurs | Jonathan Goldhill | Ep. 70In this Brand Retro episode, Mike Brevik talks with business coach Jonathan Goldhill about what business coaching is and how it supports entrepreneurs as they build and grow. They break down the importance of coaching, common coaching models, and why knowing your business "why" and purpose can strengthen both branding and decision-making. Highlights Why business coaching is essential in branding and entrepreneurship Two types of coaching models The importance of knowing your business "why" and purpose Starting the entrepreneurial path How to know your uniqueness How to create driven brands Brand identity and recognition Points...
2022-04-1229 min
Brand Retro with CyberdogzBranded Storytelling & Purpose-Driven Marketing | Zack Slingsby | Ep. 69In this Brand Retro episode, Mike Brevik talks with Zack Slingsby—writer, short film creator, and founder of Human Factor Media—about purpose-driven marketing and branded storytelling. They discuss how branded content helps brands tell stronger stories, how creatives and artists support brand messaging, and how to bridge the gap between purpose and client expectations. Highlights Services Human Factor Media offers Creatives and artists helping brands tell their story Bridging the gap between purpose and client expectations Providing solutions, meeting client needs, and addressing pain points Applying reverse engineering to understand people's mindsets The importance of a...
2022-04-0527 min
Brand Retro with CyberdogzAuthentic Branding & Brand Mindset | Tom Suvansri | Ep. 68In this Brand Retro episode, Mike Brevik sits down with Tom Suvansri, founder of Perennial Pride, to discuss authentic branding and building a business rooted in individuality. They walk through Mike's path of creating Tom's brand, the mindset behind brand cultivation, and how Tom's approach to money management supports building a business he's proud of. Highlights Who is Tom Suvansri? - 0:00 Mindset on brand cultivation - 1:08 Peeling back the layers of Perennial Pride - 02:48 The evolution and soul searching process - 03:27 Pusing new brands in the market with authenticity - 06:00 What is Perennial Pride all...
2022-03-2922 min
Brand Retro with CyberdogzSocial Media Marketing: Branding + Paid Ads | Meredith Kallaher | Ep. 67In this Brand Retro episode, Mike Brevik talks with entrepreneur and marketing specialist Meredith Kallaher about social media marketing and why it can feel like a "game of survival." They discuss how to connect the dots across branding—from visuals to organic social media to paid advertising—so your marketing works as one cohesive system. Highlights Who is Meredith Kallaher - 0:00 A course that help people thrive during the pandemic - 2:57 Optimizing client websites for conversion: building a brand story - 4:23 A calibrated brand with substance: the subliminal connection - 5:36 The secret sauce in marketing: util...
2022-03-2230 min
Brand Retro with CyberdogzCreativity for Artists & Entrepreneurs | Maria Brito | Ep. 66In this Brand Retro episode, Mike Brevik sits down with contemporary art advisor, author, and curator Maria Brito to talk about creativity and what it means to embrace your creative side as an entrepreneur. They discuss the power of creativity for artists and founders, lessons from Maria's work (including her book How Creativity Rules The World), and why creative confidence can shape your business and life. Highlights Welcoming Maria - 0:18 Extracting and cultivating creativity from entrepreneurs: Maria's background - 0:28 Creativity can be applied anywhere, just figure out how to package it up - 5:02 The a...
2022-03-1540 min
Brand Retro with CyberdogzContent Strategy & Metrics That Matter | Ben Worthen | Ep. 65In this Brand Retro episode, Mike Brevik sits down with Ben Worthen, CEO of Message Lab, to break down content marketing strategy and what "content" really means. They discuss what metrics actually matter, why being intentional with content strategy is critical, and insights Ben gained from working with major brands like Facebook, Google, and GoDaddy. Highlights What is Message Lab and Who is Ben Worthen? - 0:25 The meaning of "CONTENT" - 2:05 Content from a journalistic standpoint - 4:56 Years and years of honing a craft: be more like a conduit than a messenger - 8:28 Helping companies...
2022-03-0828 min
Brand Retro with CyberdogzAffordable Video Production for Brands | Chezy | Ep. 64In this Brand Retro episode, Mike Brevik talks with Joe Tjosvold (Founder) and Luke Steichen (Director) from Chezy about building the Chezy brand and solving a common marketing challenge: video production prices keep rising while brands still need great content. They discuss how Chezy fills an important niche by helping organizations tell their stories through high-quality video at affordable rates. Highlights Welcoming Joe and Luke - 0:48 What is Chezy? - 1:44 The impact of Chezy rollout: a fun and modern brand - 3:05 The brand creation process - 6:36 Are you going back to redo it again?: The...
2022-03-0122 min
Brand Retro with CyberdogzPress Releases & PR Strategy | Mickie Kennedy (eReleases) | Ep. 63In this Brand Retro episode, Mike Brevik sits down with PR expert Mickie Kennedy—founder and president of eReleases—to discuss press releases, media relations, and why PR still matters for brand legitimacy. They break down the value of press release strategy, how press release distribution works, and how to set expectations for earned media. Highlights Welcoming Mickie Kennedy - 0:02 Mindset on starting eReleases - 0:30 Meeting client expectations - 1:20 What is press-worthy and what is not?: Masterclasses and surveys - 2:27 Strategy in sending out press releases - 4:47 The ripple-effect of benefits of doing eReleases - 6:48 Expl...
2022-02-2216 min
Brand Retro with CyberdogzHandwritten Notes for Customer Experience | Handwrytten | Ep. 62In this Brand Retro episode, Mike Brevik talks with David Wachs, serial entrepreneur and creator of Handwrytten, about how handwritten notes can create a lasting impact for customers and teams. They cover how Handwrytten works, why handwritten messages strengthen customer experience, and how brands can build deeper connections through personalization. Highlights What is Handwrytten? - 0:12 How Handwrytten started. - 1:22 Letting the client understand how it works. - 3:54 The pricing of Handwrytten. - 9:32 What David finds is most attractive for clients. - 10:52 The onboarding process: How it looks like and what's the timeframe? - 13:09 Does Handwrytten...
2022-02-1523 min
Brand Retro with CyberdogzPaid Ads Strategy & Profitability | Kenny Gray | Ep. 61In this Brand Retro episode, Mike Brevik talks with Kenny Gray, digital marketing expert and owner of Grayt Media, about paid ads strategy and how to keep campaigns profitable over time. They discuss the realities of paid advertising, how content creation supports traffic growth, and why building trust with clients is key to long-term results. Highlights Welcoming Kenny Gray - 0:33 What is Grayt Media?- 1:01 The traffic game: running companies from different angles - 2:50 Starting the paid-ads process - 7:18 Commitment to content - 12:56 Done is better than being perfect - 22:06 What is the managing expectations...
2022-02-0845 min
Brand Retro with CyberdogzCreative Direction & Branding | Rob Watson (Raw) | Ep. 60In this Brand Retro episode, Mike Brevik sits down with Rob Watson, Creative Director and co-founder of Raw, a UK studio specializing in branding, print, and digital design. They talk through Rob's journey, the importance of creative freedom, and the mindset behind doing "good work for nice people"—plus the challenges that come with holding onto your creative standards. Highlights Who is Rob Watson? - 0:09 How Rob got started. - 0:32 The challenges that come with holding onto your guns. - 3:47 Changes and shifts he made that's making him happy now. - 6:15 What Rob says whenever he...
2022-01-1840 min
Brand Retro with CyberdogzManaging Client Expectations in Marketing | Ep. 59In this Brand Retro solo episode, Mike Brevik shares why marketing professionals must "always deliver" and why client expectations can shift when marketing is fluid. He explains how over-communication helps manage expectations, prevent misunderstandings, and maintain strong client relationships even when outcomes aren't perfectly linear. Highlights It is not always 1 to 1 - 0:25 Help the client get to the finish line - 2:23 The fourth quarter is always the toughest - 4:10 Focus on the goal, expectation, relationship, and brand - 8:16 Hitting the game as marketing professionals - 9:50 Overcommunication is vital, everything changes in a split second - 11:55...
2021-12-0718 min
Brand Retro with CyberdogzThe 5 Whys for UX + Creative Process | Mallory Dean | Ep. 58In this Brand Retro episode, Mike Brevik sits down with digital designer and UX specialist Mallory Dean to explore the 5 Whys framework and the role of curiosity and trust in creative work. They discuss problem-solving in UX and design, building better creative processes by asking "why," and how lifelong learning shapes stronger strategy and outcomes. Highlights Who is Mallory Dean? - 0:07 Mallory's backstory: How she got to where she's at. - 0:28 Transitioning in design, in general, is always gonna be pretty easy once you get the foundations because all designs have the same foundation. - 4:06...
2021-11-3038 min
Brand Retro with CyberdogzBrand-Focused Design + Creative Direction | Hazel Imogen | Ep. 57In this Brand Retro episode, Mike Brevik talks with Hazel Imogen, a brand-focused designer and creative director based in Los Angeles, about creating meaningful brands that connect with audiences. They discuss Hazel's approach to brand design, why her work resonates with ambitious go-getters, and her perspective on transition and growth in a creative career. Highlights Who is Hazel Imogen? - 0:32 What she felt about the transition. - 2:36 Being comfortable being uncomfortable. - 5:44 What's one of the most important things to do during your transition as you start to work by yourself? - 6:57 Victories in...
2021-11-2332 min
Brand Retro with CyberdogzBranding + Nostalgia + The Business of Collecting | Brad Vigesaa | Ep. 56In this Brand Retro episode, Mike Brevik talks with entrepreneur, toy collector, and NerdinOut founder Brad Vigesaa about branding, nostalgia, and the business perspective of collecting. They discuss how NerdinOut got started and what it looks like to build a brand and marketing approach around a culture that many people feel is disappearing. Highlights How Brad Vigesaa got started. - 0:36 Building a branding and marketing that doesn't exist anymore. - 4:41 NerdinOut's unique branding. - 5:26 Working with customers with a different mindset. - 8:28 Fineline between collecting and thinking of your collection as investing. - 13:02
2021-11-1621 min
Brand Retro with CyberdogzCraft Beer Branding + Creative Niche | Ryan Wheaton | Ep. 55In this Brand Retro episode, Mike Brevik sits down with artist and designer Ryan Wheaton, the creator behind Craft Brew Creative and host of the Branding Brews Podcast. Ryan shares how he followed his gut to carve out a niche in the craft brewing industry, what it took to build his business over time, and what drives the connection between craft beer artwork and branding. Highlights How he got started and made it happen. - 0:45 The time he spent to build his business on how it is now. - 6:21 What drove the artwork and Craft...
2021-11-0935 min
Brand Retro with CyberdogzCommunity Branding + Civic Brand Strategy | Brisa Byford | Ep. 54In this Brand Retro episode, Mike Brevik talks with Brisa Byford, Senior Strategist at CivicBrand, about research, branding, consulting, design, and marketing that help small towns and cities create impact. They discuss how CivicBrand supports communities and how small businesses in small towns can craft their stories and build identities that help their communities grow. Highlights What is CivicBrand and what are they doing? - 0:50 Helping small businesses in small towns craft their stories and build their identities. - 1:57 The before, during, and after. - 4:51 Building the brand strategies and processes through direct experience and...
2021-11-0220 min
Brand Retro with CyberdogzFood Brand Strategy + Branding | Katie Mleziva | Ep. 53In this Brand Retro episode, Mike Brevik talks with food brand strategist and Real Food Brands Podcast host Katie Mleziva about branding and marketing strategy for food businesses. They discuss common customer pitfalls, whether hiring a brand strategist is worth it, and how Katie brings brand strategy "recipes" to the food industry to help brands grow. Highlights What Katie Mleziva does with Real Foods Brands and the branding space. - 0:33 The idea of the pivot. - 2:19 As she went into her current direction, she came across brands that were unsure of how she could help...
2021-10-2635 min
Brand Retro with CyberdogzTraditional Media vs Digital Marketing | Mary Ann Pruitt | Ep. 52In this Brand Retro episode, Mike Brevik sits down with Mary Ann Pruitt, President and CEO of Mosaic Media, to challenge the marketing myth that traditional media is dead. They discuss how digital and traditional tactics can work together, why "old school meets new school" can be powerful, and how to think strategically to get the biggest impact from your marketing efforts. Highlights Is traditional media gone? - 2:08 Combining two forms of advertising: Should I go traditional or the more modern way? - 4:53 Working with a client targeting a very specific niche. - 6:23 Getting the...
2021-10-2245 min
Brand Retro with CyberdogzArtist Mindset + Creative Growth (Part 2) | Manny Cartoon | Ep. 51In this Brand Retro episode (Part 2), Mike Brevik reconnects with Manny "Cartoon" to talk about how an art style evolves through experience and projects. They discuss building and working together for a co-branded event in Miami, managing creative projects, and how changes in Manny's art style reflect his growth. Manny also shares an honest take on fear when starting out—and why small failures are worth it just to see what happens. Highlights Working together for a co-branded event. - 0:18 How did Manny Cartoon develop his own style? - 4:21 Managing projects and plans of where hi...
2021-10-1920 min
Brand Retro with CyberdogzCreative Entrepreneurship: Going Solo as an Artist (Part 1) | Manny Cartoon | Ep. 50In this Brand Retro episode (Part 1), Mike Brevik talks with artist Manny "Cartoon" about creative entrepreneurship, collaborations, and what it takes to go 100% solo as an artist, creative, and business owner. They have a real conversation about taking a leap of faith, moving forward, and navigating the challenges that come with building your own path. Highlights What does fear look like for Manny? - 1:45 Having a conversation with a young artist. - 4:17 If you want to jump forward, you have to do the stuff you love. - 6:11 Advice to give a young designer who's in...
2021-10-1522 min
Brand Retro with CyberdogzAudio Branding + Brand Voice Consistency | Jodi Krangle | Ep. 49In this Brand Retro episode, Mike Brevik sits down with voiceover actor and Audio Branding Podcast host Jodi Krangle to talk about audio branding and why sound is often overlooked in the branding process. They discuss how voice and audio consistency shape brand positioning, and how businesses can use audio—like podcasts or radio—to support brand awareness and marketing. Highlights Audio branding is a thing. It matters. It helps connect people to the brand. - 0:20 How did Jodi get started in audio branding? - 0:45 Working with brands by using a unique voice, tone, copy, look...
2021-09-2131 min
Brand Retro with CyberdogzReal Estate Branding + Personal Brand Strategy | Bethany Wall | Ep. 48In this Brand Retro episode, Mike Brevik interviews Bethany Wall of the Wall Street Property Group about real estate branding and the role a personal brand can play in starting and growing a company. Bethany shares how the business began and how branding helped them stand out—even in a category many creatives overlook. If you're building a company and want more confidence in your brand, this episode breaks down what helped them get started. Highlights Sometimes, working with realtors is hard because it's a very different industry, and a lot of times, they fo...
2021-08-2415 min
Brand Retro with CyberdogzMarketing Titles Explained: Roles + Clarity | Ep. 38In this Brand Retro episode, Mike is joined by Administrative Companion Kira Nyland to break down marketing titles—what they really mean, what roles typically sit under them, and why vague titles create confusion. They also talk about the pitfalls of not being specific enough and how clearer wording can improve understanding and expectations. Highlights Think about defining marketing and how to define it - 3:46 Not being a big fan of titles - 8:23 A more descriptive text - 10:18 Using catchy titles - 11:05 You have to educate your customer - 11:46 Market yourself - 26:22 The title is im...
2021-06-2928 min
Brand Retro with CyberdogzThe Summer Intern (Part 1): Goals + Learning on the Job | Ep. 37In this Brand Retro episode (Part 1 of a series), Mike talks with Tate about starting his internship—why he chose Cyberdogz, what the initial goals are, and how to get real value from an internship experience through learning, projects, and growth. Highlights Getting into an internship - 1:14 Why an internship at Cyberdogz? - 4:17 There's no wrong question to ask - 5:25 You need to learn how to ask the right questions - 8:21 How this internship is for Tate - 10:21 How Tate loves to design logos - 13:17 Episode Resources Connect with Mike Brevik: http://ww...
2021-06-2520 min
Brand Retro with CyberdogzBlood & Vampira: TikTok Strategy + Content Workflow | Ep. 36In this Brand Retro episode, Mike sits down with Blood & Vampira to talk TikTok strategy—why creators make videos on the platform, how short-form content is planned, what kinds of videos to create, and how long production can really take. Highlights Why produce videos on TikTok - 1:19 Making short one-minute videos - 3:18 Videos to watch - 6:12 Time to complete a video - 7:43 Coming to TikTok just to have fun - 10:35 What's the plan going forward - 11:44 How TikTok has opened doors to create cool content - 14:45 You have to be yourself - 16:17 Their two most re...
2021-06-2223 min
Brand Retro with CyberdogzPete's Diary: TikTok Growth + Audience Strategy | Ep. 35In this Brand Retro episode, Mike talks with Pete Dankelson from Pete's Diary about what it's like to build momentum on TikTok—from starting as a creator, to defining your audience, to using content to make a positive impact. Highlights Getting on TikTok and becoming a content creator - 0:55 Defining the audience on social media - 3:04 Making a difference for kids like Peter in schools - 4:01 Integrating guitar playing to speaking to the kids - 4:51 An audience that engaged with them - 6:48 Some videos that went viral - 8:25 Producing content on a daily basis - 12:49 It...
2021-06-1524 min
Brand Retro with CyberdogzCyberdogz Origin Story (Part 2): Turning Points | Ep. 34In this bonus Brand Retro episode (Part 2), Mike and Kira continue the Cyberdogz origin story—covering key turning points, lessons from Mike's background, and the choices that helped shape the thinking behind Cyberdogz. Highlights Knowing when it's time to walk away from comfort - 2:04 His background and experience - 4:05 Being in printing for 9 years - 4:20 Applying for a local retailer - 6:25 More freedom, more fun, more creativity - 9:19 Being in the right place at the right time - 12:36 One thing that he would like to do differently - 14:39 Episode Resources Connect with Mi...
2021-06-0822 min
Brand Retro with CyberdogzCyberdogz Origin Story (Part 1) | Ep. 33In this bonus Brand Retro episode (Part 1), Mike and Kira Nyland dig into Mike's career path—the key stops, early influences, and experiences that shaped his approach and helped lay the foundation for Cyberdogz. Highlights What we wanted to do when he was young - 2:50 Different projects for people - 5:02 The fundamentals of painting - 7:53 The best illustrator that he has ever seen in his life - 11:16 Finding ways to make money - 13:00 Getting offers - 15:17 Doing big illustration projects - 17:20 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mi...
2021-06-0418 min
Brand Retro with CyberdogzWhere to Start With Branding: Concept to Completion | Ep. 32In this Brand Retro episode, Mike and Kira Nyland break down the customer journey from concept to completion—what to ask, what to consider, and how to approach brand-building in a clear, step-by-step way so you can start with confidence. Highlights The different services that they offer - 1:13 Every client is different - 4:04 What's the method - 6:05 The logo should tell a story - 7:15 A common part of the experience - 9:17 Identify the things that you need - 11:04 The most enjoyable thing throughout the process - 16:34 Loving the journey - 19:21 A process to start working wi...
2021-06-0127 min
Brand Retro with CyberdogzThe Last Blockbuster: Nostalgia + Community | Ep. 31In this Brand Retro episode, Mike sits down with Sandi Harding, General Manager of the last Blockbuster, to talk about how one remaining location keeps the spirit of a bygone era alive—plus the role nostalgia and community play in keeping a brand relevant. Highlights Sandi's experience - 0:39 Having a Christmas bonus - 4:57 Being a movie family - 7:36 The Blockbuster game - 8:17 Having unique ideas - 21:01 Renting movies - 21:46 The biggest change for her - 26:32 How it was in "the beginning" - 28:02 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mi...
2021-05-2537 min
Brand Retro with CyberdogzShady Rays: Brand Story + Building for Quality | Ep. 30In this Brand Retro "Brand Spotlight" episode, Mike talks with Chris Ratterman, Founder and CEO of Shady Rays, about how the brand was built, the journey behind it, and why focusing on quality and purpose can matter more than chasing volume. Highlights How to solve a problem - 2:12 Loving sunglasses and solving a problem - 4:08 Quality over quantity - 5:55 What builds the relationship with customers - 9:13 About the brand - 9:29 Marketing filters - 14:06 Creating a loyal brand - 14:30 Humanizing a brand - 17:26 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com...
2021-04-0621 min
Brand Retro with Cyberdogz80sTees.com: Retro Brand Story + E-Commerce | Ep. 29In this Brand Retro "Brand Spotlight" episode, Mike sits down with Kevin Stecko, Founder and President of 80sTees.com, to talk about the brand's journey, the business behind retro pop-culture merchandise, and what it takes to build a loyal customer base around nostalgia. Highlights His background - 1:19 Having creativity - 4:29 Marketing and merchandising - 5:11 Education as a huge part of the culture - 7:15 His first legitime supplier - 9:04 Cartoons and creations - 10:18 His brand lovers and followers - 21:24 What would be a "panic moment" - 24:19 Episode Resources Connect with Mike Brevik: h...
2021-04-0529 min
Brand Retro with CyberdogzIndependent Comics Creator Branding (Part 1) | Chris Campana | Ep. 26In this Brand Retro "Brand Spotlight" episode (Part 1), Mike sits down with independent comics creator, writer, and artist Chris Campana to talk about the real intersection of creativity and business. They dig into what it takes to market yourself as a creator, how to build a recognizable identity, and why brand-building matters just as much as the art—especially when you're doing it independently. Highlights His background and experience in comics - 2:46 Being a fan of comics - 3:20 Value knowledge - 4:36 Applying creativity - 8:42 His direction - 16:17 What's the benchmark now - 18:30 Wanting to be th...
2021-03-2726 min
Brand Retro with CyberdogzSima Dahl: Personal Branding + Social Media Marketing (Sway Factor™) | Ep. 28In this Brand Retro episode, Mike sits down with branding expert Sima Dahl—Sway Factor™ speaker, consultant, author, and coach—to talk about personal branding in today's social media-driven marketplace. They dig into what "personal brand" really means, how early social media shaped modern marketing, and how to show up with clarity and consistency so you get noticed for the right reasons. Highlights Her background - 0:57 Being a young marketer - 2:47 Social media as something to look at - 5:30 Building an empire - 8:03 Personal brands in action - 13:04 How we make the world a bett...
2021-03-2734 min
Brand Retro with CyberdogzChris Campana: Indie Comics, Creative Business + Marketing Yourself (Part 2) | Ep. 27In this Brand Retro "Brand Spotlight" episode (Part 2), Mike continues the conversation with independent comics creator, writer, and artist Chris Campana. They unpack what it's really like building a creative career—balancing art and business, the realities of promoting your work, and the mindset shifts that help creators market themselves without losing their voice. Highlights The art comic idea - 1:29 The creator's side - 2:26 It's hard to market yourself - 5:04 Providing tools to sell differently - 8:20 The idea is passive income - 13:03 How COVID affected this year - 17:09 Having passion projects - 26:49 His favorite artist...
2021-03-2739 min
Brand Retro with CyberdogzJen Cline "Miss DeWalt": Personal Brand + Resilience | Ep. 25In this Brand Retro episode, Mike shares the story of Jen Cline ("Miss DeWalt")—a powerful example of resilience, purpose, and building a life and personal brand through adversity. They talk about how she got started, what it means to represent a brand, and what she's working toward as she rebuilds and moves forward. Highlights How she got started - 1:51 A woman that represents a brand - 3:25 What's her goal? - 5:19 Having an emotional moment - 5:48 Marketing is so huge - 8:32 Her daily routine - 9:52 Telling her own personal story - 13:18 A story of authenticity...
2021-03-1318 min
Brand Retro with CyberdogzBrand Retro is Back!We're Back! After a short break, we're back in action and committed to bringing you more episodes of the Brand Retro Podcast each and every week! We're coming out of the gates STRONG as Mike lists out and briefly describes who's coming up in the next month! Here we come 2021! Highlights A break that they took at the end of 2020 - 0:21 New guests for the podcast - 1:10 New organic and humble stories - 3:42 Guests’ success stories - 4:34 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com http://cyberdogzmarketing.co...
2021-03-0105 min
Brand Retro with CyberdogzSizzle Words: Speak Hard Truth | Ep. 23In this Brand Retro episode, Mike unpacks one of the brand "sizzle words": Speak Hard Truth—the discipline of being honest, observant, and clear about what's working (and what isn't). He explains why constructive truth is essential for brand growth, how it creates alignment, and how teams can use it to evolve the brand in a positive, intentional way. Highlights Talking about sizzle words and what they are - 0:20 Getting inside a brand of a client - 2:06 How to look into a brand - 3:31 What's "speaking the hard truth" - 3:54 The dynamic of speaking har...
2020-10-1307 min
Brand Retro with CyberdogzCreator Branding in Comics | Emma Kubert | Ep. 22In this Brand Retro "Brand Spotlight" episode, Mike interviews comic creator, writer, and artist Emma Kubert about building a creative career—and a creator brand—in the comics world. They talk about brand creation, background and growth in the industry, and how creators develop a recognizable identity through consistency, craft, and community. Highlights Emma's background and experience - 1:12 Her story at DC Comics - 4:00 Emma's journey - 12:01 Always creating - 14:25 The idea of creating a universe for your brand - 23:06 Creativity comes in different forms - 32:50 Creative thinking - 33:53 Supporting the arts - 45:20 ...
2020-10-0647 min
Brand Retro with CyberdogzBrand Offense: Control the Narrative | Ep. 21In this Brand Retro episode, Mike breaks down the idea of "Brand Offense"—a strategic mindset for staying proactive when market conditions, seasons, or business decisions force change. He covers why playing defense can weaken brand perception, how to stay intentional with messaging, and how to keep control of your brand narrative during high-pressure moments. Highlights The idea of brand offense - 0:21 What's always a concern? - 1:15 Think on why you are doing what you are doing - 1:53 Looking for ways to grow our brand - 2:59 The best defense is the best offense - 5:03 Cha...
2020-09-2909 min
Brand Retro with CyberdogzSuperman as a Brand | Dan Jurgens | Ep. 20In this Brand Retro episode, Mike sits down with comic creator Dan Jurgens to explore what makes Superman one of the most enduring brands in pop culture. They talk about the character's origin, what Superman represents, and why iconic brands—whether characters or companies—connect so deeply through meaning, story, and consistency. Highlights About the birth of Superman - 3:34 What Superman stands for - 6:12 The first comic that he read - 6:36 Destroying a character - 10:49 The Superman Returns movie - 12:10 Reality and fiction - 18:45 Working on tremendous characters - 21:44 Having emotional impact - 22:57 "The whole...
2020-09-1531 min
Brand Retro with CyberdogzBrand Storytelling for Authors | C.J. English | Ep. 19In this Brand Retro episode, Mike talks with author C.J. English about brand storytelling—and how personal journey, identity, and intention shape an author brand. They explore what it means to build a recognizable voice, clarify your brand connection, and use your platform to create real impact. Highlights Being a storyteller - 1:00 What exactly is her author brand - 2:42 Branding herself - 3:30 Reading about everything - 4:28 Maintaining the focus - 8:36 Deciding to go in that direction - 14:58 What happened when she started to write - 20:34 Pieces of advice for potential writers - 25:25
2020-09-0828 min
Brand Retro with CyberdogzLight Consulting & Coaching: Building a Coaching Brand | Ep. 18In this Brand Retro "Brand Spotlight" episode, Mike sits down with Sarah West, founder of Light Consulting & Coaching, to talk about the leap into entrepreneurship and what it takes to build a coaching brand with clarity and purpose. They cover the shift from corporate life to business ownership, how to define your mission, and how to make confident decisions as you build your next chapter. Highlights A description of the company - 1:00 Making the best decision possible - 3:41 Her story - 8:00 Changing her mindset as a leader - 9:42 Starting her business - 9:58 Living with f...
2020-09-0123 min
Brand Retro with CyberdogzSizzle Word: Calibrate (Brand Reset + Strategy Optimization) | Ep. 17In this Brand Retro "Sizzle Word" episode, Mike explains Calibrate—the practice of hitting reset, stepping back, and evaluating what's working (and what isn't) in your brand and business. He shares how calibration helps you connect the dots, find gaps, and make smarter decisions that keep your brand moving forward. Highlights A believer in coaching - 0:23 What is calibration for Mike - 1:17 Taking time to think - 2:18 Things change too fast - 2:44 A process of constantly calibrating - 3:37 Calibrate your direction - 4:34 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com...
2020-08-2507 min
Brand Retro with CyberdogzDan Jurgens: Personal Branding + Creative Career Lessons | Ep. 16In this Brand Retro Brand Spotlight episode, Mike sits down with legendary comic creator Dan Jurgens to talk about personal branding, creative identity, and the story behind their connection. They explore how brand and reputation are built over time, how creators can position themselves, and what it means to build a career with staying power. Highlights Dan's perspective about his website - 2:20 Wanting to help people - 4:48 It was a fun project - 6:08 Consuming comics - 9:39 This world is changing so much - 17:11 The concept of a website - 17:49 The Brand Retro Podcast for M...
2020-08-1821 min
Brand Retro with CyberdogzSizzle Word: Uniqueness (Authentic Brand Differentiation) | Ep. 15In this Brand Retro "Sizzle Word" episode, Mike breaks down Uniqueness—what it really means to stand out, how to stay authentic, and why creativity is essential in branding. He also shares why you don't always need to look far to find what makes your brand different—you often already have it. Highlights Being a business coach - 0:35 Being unique and creative is essential - 1:17 We do not have to look much further than ourselves - 2:16 What makes your brand unique - 2:42 Think about what are your core beliefs as a company - 3:47 The uniqu...
2020-08-1105 min
Brand Retro with CyberdogzLearn From the Best: Inspiration + Brand Motivation | Ep. 14In this Brand Retro episode, Mike and Katie Jenison explore how to find real inspiration—the kind that connects to a person or a brand—and how to turn that inspiration into motivation you can actually use. They unpack how to think differently, stay on track, and create something truly unique for your brand. Highlights People that inspire Mike - 1:29 Why he finds some people inspirational - 2:43 Talking about Steve Jobs - 6:06 Finding something that is unique to you - 8:12 Surround yourself with people that think the same as you - 8:42 Find different ways to be...
2020-08-0443 min
Brand Retro with CyberdogzSizzle Word: Next Level (Marketing Strategy + Tools) | Ep. 13In this Brand Retro "Sizzle Word" episode, Mike breaks down what Next Level really means—how to identify the tools you already have, how to get more out of them, and how to approach marketing with smarter strategy and stronger execution. It's a practical mindset shift for leveling up your brand without overcomplicating the process. Highlights Talking about sizzle words - 0:28 Two sizzle words for Mike - 1:22 Trying to be the best - 2:28 We have to do more, have a next level mindset - 4:33 Deliver beyond expectations - 5:42 Creating the next level - 6:23
2020-07-2807 min
Brand Retro with CyberdogzBrand Storytelling: How to Tell a Story That Sells | Ep. 12In this Brand Retro episode, Mike and Katie Jenison define brand storytelling—what it is, why it matters, and how it applies to your brand in the real world. They unpack how storytelling supports branding, why it takes time to understand your message, and how to tell your story in a way that builds connection and trust. Highlights How storytelling applies to branding - 1:39 It takes time to understand your brand - 2:57 Telling the story of your brand - 3:46 Consistency as a piece of the puzzle - 9:32 Using the brand retro mindset - 12:37 Tell you...
2020-07-2142 min
Brand Retro with CyberdogzBuilding a Successful Blog: Content Strategy + Brand Growth | Ep. 11In this Brand Retro episode, Mike and Katie Jenison break down what it takes to build a successful blog—why blogging works, how to create valuable content, and how to make sure your message actually lands with your audience. If you want long-term brand growth through content, this is your starting point. Highlights Why blogs are great - 1:53 The importance of creating value and content - 3:43 You want your message to be received - 4:55 You need to have a plan - 8:31 The importance of your social marketing - 11:20 Spending time generating content - 13:52 Finding you...
2020-07-1441 min
Brand Retro with CyberdogzHow to Build a Personal Brand (vs Corporate Branding) | Ep. 10In this Brand Retro episode, Mike and writer Katie Jenison break down personal branding vs corporate branding—what a personal brand really is, why it matters, and when building one becomes essential. They cover the core differences, how to think about positioning, and how to decide if a personal brand is the right move for your goals. Highlights What a personal brand is - 1:41 A personal brand and a corporate brand - 1:53 Being in the right place and time - 2:38 Why do you want to build a personal brand - 5:56 Defining your target audience - 9...
2020-06-3032 min
Brand Retro with CyberdogzDogDayz Apparel Revisited: Brand Meaning + Retro Tees | Ep. 9The producer of Brand Retro (Spencer Shaw) takes another stab at flushing out the deeper meaning and some inspirational stories behind DogDayz Apparel. Second time's a charm! Highlights Wanting to create t-shirts and do something fun - 2:37 Doing retro t-shirts - 2:51 Mike's retro shirt creations - 4:11 The retro-looking feel - 5:22 We all have memories - 10:49 Creating a t-shirt that helped a family - 12:58 DogDayz Apparel - 18:23 Do good things for small towns - 19:05 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com https://www.dogdayzapparel.com/ Conn...
2020-06-2321 min
Brand Retro with CyberdogzDogDayz Apparel: Origin Story + Purpose (Part 1) | Ep. 8In this Brand Retro episode, Mike sits down with Marisa Jackels to share the origin story behind DogDayz Apparel—how the idea became a passion project, what the concept stands for, and the purpose driving the brand. They break down the early steps, the inspiration behind the designs, and the foundation that shaped DogDayz from day one. Highlights A passion project - 0:17 The concept's story - 1:44 When it all started - 3:33 Creating an apparel line - 4:19 Shirts from special places - 15:06 Having a retro mindset - 17:01 The real story behind the DogDayz Apparel idea - 2...
2020-06-1645 min
Brand Retro with CyberdogzBranding in Crisis: Cyberdogz + 5 Core Questions | Ep. 6In this Brand Retro episode, content developer Marisa Jackels interviews Mike Brevik on the history of Cyberdogz and how the team helped customers navigate the COVID-19 pandemic—framed around five core questions for making smarter brand decisions in a crisis. Highlights The crisis around the pandemic - 0:45 Mike's story with Cyberdogz - 1:00 Mike's first job - 2:54 What to do to support clients - 5:20 Wanting to be smart and strategic - 7:00 Do not panic! - 7:39 People want confidence - 10:08 Figuring out a new way to keep your business afloat - 16:00 What to do in a time of...
2020-06-0232 min
Brand Retro with CyberdogzBlueprint Process: Coaching, Brand Building & Your "Why" | Ep. 5In this Brand Spotlight episode, Mike Brevik interviews Blueprint Process founder and business coach Tammi Brannan about why coaching is key when building your brand and business—especially for uncovering the "why" behind what you do. Highlights Guidance to lift your brand - 0:52 Tammi's philosophy - 1:09 Mike's experience at the Blueprint Process - 2:13 Tammi's role in this business - 4:05 Finding your unique value - 6:33 Leveraging your superpowers - 7:29 Coaching programs and coaches - 8:57 The Blueprint Process is not for everyone - 9:11 An indicator of a good fit for you - 13:28 What does coaching attract? - 17:12
2020-05-2621 min
Brand Retro with CyberdogzDash & White: Retail Brand Journey with Kelsey Rasco | Ep. 4In this Brand Spotlight episode, Mike Brevik talks with Dash & White founder Kelsey Rasco about taking a chaotic idea and turning it into a real retail brand and destination—covering the process of wrangling the details and bringing the concept to life in Fargo. Highlights Kelsey's business story - 0:58 Mike and Kelsey working together - 2:20 Kelsey's background - 3:30 Having a brand that speaks for you - 3:57 The branding as the most important thing - 4:26 The biggest waste of money - 8:13 What is a brand brief? - 10:09 The journey of Dash & White - 16:04 Social media growing by...
2020-05-1939 min
Brand Retro with CyberdogzLimitless Network Marketing: Brand Building & Mission | Ep. 3In this Brand Spotlight episode, Mike Brevik sits down with Limitless founder Michaela Schell to talk through the journey from early concept to a real brand—covering brand building, network marketing, and the mission behind Limitless. Highlights Michaela's business and brand - 0:35 Marketing companies - 1:51 Networking companies and how they work - 3:15 The idea of building a brand - 3:53 When everything started - 7:00 How to make the first step - 11:21 The best piece of advice for listeners - 15:01 Formulating ideas for your brand - 19:09 Always think of your intention - 24:56 The Limitless Brand - 26:19 What st...
2020-05-1249 min
Brand Retro with CyberdogzSneakerhead Mindset: Air Jordans + Branding | Ep. 2In this Brand Retro episode, Jenna Redden and Mike Brevik connect Mike's love for Air Jordans to branding—breaking down the sneakerhead mindset, how it ties to brand culture and value, and how that thinking translates into business. Highlights The sneakerhead mindset - 0:25 The backstory - 0:34 Mike's favorite sneaker - 1:18 A huge Jordan fan - 2:43 When he bought his first Jordans - 3:23 Having a collection of Jordans - 5:37 The number of shoes that Mike has - 9:57 What a brand can do - 13:15 Being a brand lover - 14:01 A top performance shoe - 17:16 Iconic commercials that yo...
2020-05-0539 min
Brand Retro with CyberdogzIntro to Brand Retro: Brand Retro Mindset & Cyberdogz | Ep. 1In this introductory Brand Retro episode, Mike Brevik (founder of Cyberdogz) breaks down the Brand Retro mindset, the mission behind the show, and the format you can expect—designed to challenge how you think about branding and marketing. Highlights About Brand Retro and Mike Brevik's background - 0:15 What is Cyberdogz? - 0:42 The Retro mindset - 1:50 Love your brand and be excited about it - 4:02 Collaboration to help businesses find a place for themselves - 5:12 Finding the brand identity - 6:42 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com
2020-04-2808 min