Shows
Brand Retro with CyberdogzHaving Purpose with Lindsey CoffeyIn this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses aiming to make a real impact while maintaining profitability. Tune in to learn how embracing sustainability can enhance brand loyalty and why every step towards eco-consciousness counts, no matter...2024-09-2024 min
Brand Retro with CyberdogzDesigning Success with Luke InfingerIn this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity beyond the confines of art has...2024-09-1733 min
Brand Retro with CyberdogzUnleashing Potential with Zahra KarsanIn this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges. Whether you're an entrepreneur or a seasoned executive, this episode provides valuable insights into mastering the art of...2024-09-1323 min
Brand Retro with CyberdogzHowie Chan: Marketing Insights + Legend LettersIn this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie’s professional metamorphosis but also provides valuable insights into th...2024-09-1028 min
Brand Retro with CyberdogzChaos to Clarity with Leah LeavesIn this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity. Whether you're...2024-08-2333 min
Brand Retro with CyberdogzBreak The Web with Jason BerkowitzIn this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today’s digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly ma...2024-02-2725 min
Brand Retro with CyberdogzSocial Truths with Hannah Balliet From Ugly Mug MarketingIn this revealing episode of the Brand Retro Podcast, we're joined by Hannah Balliet from Ugly Mug Marketing, a maverick in demystifying the complex world of social media for brands and businesses. Our conversation centers on unveiling the realities of social media beyond its surface-level allure, focusing on helping clients grasp its true nature, strategic approach, and the critical role of intentionality in digital engagement. Hannah delves into the intricacies of social media strategy, emphasizing the importance of businesses understanding the platform dynamics, audience behaviors, and the necessity of a purpose-driven approach to truly connect and make an impact...2024-02-2043 min
Brand Retro with CyberdogzSimply Put with Ben GuttmannIn this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear...2024-02-1324 min
Brand Retro with CyberdogzJustine Pogroske of the Million Dollar BrandersThe Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation...2023-12-0528 min
Brand Retro with CyberdogzTruth and Podcasts with Robert IngallsIn this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an au...2023-11-2828 min
Brand Retro with CyberdogzAI Perspectives with Joshua LisecIn this riveting installment of the Brand Retro Podcast, host Mike Brevik joins forces with AI aficionado and ghost writer Joshua Lisec to explore the burgeoning world of artificial intelligence. Delve into a conversation that spans the spectrum of AI's potential, from the nuanced implications on marketing strategies to its transformative effects on businesses at large. Mike and Joshua share their expert insights on how to harness AI's capabilities to not only predict market trends, but also create more personalized customer experiences. They'll shed light on the ways AI is reshaping the industry, discuss the ethical dimensions of this...2023-11-0719 min
Brand Retro with CyberdogzThe 80/20 Principle with Spencer ShawUnpack the power of the 80/20 principle in this enlightening episode of the Brand Retro Podcast, hosted by Mike Brevik, featuring the astute Spencer Shaw. The duo dives deep into the nuanced Cyberdogz 80/20 strategy, unraveling the delicate balance between risk and reward in the realm of marketing and business decision-making. Listen as they dissect how this potent strategy is intricately woven into the Cyberdogz business model, propelling it to new heights. Moreover, discover how it’s meticulously taught to clients, fostering a mindset shift towards innovative and strategic thinking. Immerse yourself in this strategy talk and embark on a journey to...2023-10-1725 min
Brand Retro with CyberdogzFearless Thinking with Mike OzanStep into the audacious world of marketing with the Brand Retro Podcast as host Mike Brevik teams up with the ever-innovative Mike Ozan. In this captivating episode, they delve into the power of fearless thinking and the magic it brings to marketing. Discover how stepping away from the norm and embracing uncharted territories can lead to groundbreaking results for clients. From challenging the status quo to executing bold strategies, the two Mikes inspire you to think differently and equip you with the mindset to deliver unparalleled outcomes. Dive in and let your marketing courage soar! H...2023-10-1028 min
Brand Retro with CyberdogzMarketing Perspectives with Bob KnorppJoin us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it! Highlights 01:46 The major shifts in the industry 03:26...2023-10-0323 min
Brand Retro with CyberdogzEmpathy Plus Data Driven Brand Storytelling with Sarah PanusOn today's episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest. Who’s The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel re...2022-12-1338 min
Brand Retro with CyberdogzThe Importance of Leadership with Randy HallJoining Mike today is leadership guru Randy Hall of 4th Gear Consulting and Leadership Gym. Both strive to be the best leaders to their teams, and friends, and in life, they share their thoughts on why experience alone doesn't make someone a good leader. People think leadership is a personality-based thing, not a series of tools, processes, and repetitive systems you can use to help lead people to help them be at their best and reach the success that's important to them. Leaders are readers and never stop. Listen in to learn how leading by example is one of...2022-12-0638 min
Brand Retro with CyberdogzOnline Retail Strategies with Khierstyn RossWith the holidays upon us, it's CRUNCH TIME for online retailers! Mike is joined by a fellow marketer, Kickstarter, and Shopify guru, and Founder & CEO of LaunchandScale.com, Khierstyn Ross. Khierstyn's mission is to give entrepreneurs the expertise, skills, and experience needed to launch custom products that make their customers' lives better. Give the gift of knowledge and share this one! Who’s The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, an...2022-11-2228 min
Brand Retro with CyberdogzThe Art Of War with Michael Christopher BrownMike is joined by the VERY accomplished professional photographer Michael Christopher Brown. Michael is most known for his documentation of the 2011 Libyan Civil War and the resulting monograph (Libyan Sugar) published in 2016, the HBO Special Witness: A World In Conflict Through A Lens, and his many adventures and cultural stories featured in publications such as National Geographic, The New York Times Magazine, and many others throughout the world. Listen in as we take a sobering look at Michael's career and experiences. Who’s The Guest? Michael Christopher Brown is an American photographer known for his documentation of...2022-10-1826 min
Brand Retro with CyberdogzLet's Get Growing! with Darrell AmyWe're back! AND we've brought Revenue Growth Strategist, Best Selling Author, and Key-Note Speaker Darrell Amy with us to discuss the revenue growth engine and the perspectives of how to measure and understand the numbers! Darrell is on a mission to help great companies grow revenue... don't miss this one! Who’s The Guest? Darrell Amy is a professional speaker, author, and growth architect with more than 25 years of experience working with hundreds of companies and training thousands of sales professionals. He helps generous people and organizations create strategies and systems to grow revenue. 2022-10-1129 min
Brand Retro with CyberdogzThe Art Of Being Impackedful with Natalie JohnsonMike is joined by a fellow marketer, owner, and founder of Impackedful Creative, Natalie Johnson. Natalie is a breath of fresh air and not only REALLY gets the art of branding, but she's mastered the art of unleashing a company’s creativity while making an impact. A portion of all her profits is donated to fill hungry bellies with food, leaving those in need saying, “I am packed full." Don't miss this one! Highlights What Natalie Johnson’s creative journey: How she identified what niche to offer to clients and how she found her own path H...2022-07-2722 min
Brand Retro with CyberdogzDesigning The Total Package with Siena DexterFrom across the pond, Mike is joined by fellow marketer and brand lover Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at SmashBrand! Mike and Siena jam out on the branding process and what it takes to create something truly authentic! Highlights Who Siena Dexter is: What her role is What’s the difference between their branding strategy and their approach to food packaging What branding strategies should brands keep in mind Is it a more organic discovery process or is it more digital? What is the logo’s purpose in bran...2022-06-2830 min
Brand Retro with CyberdogzChuck Jones Center For Creativity: Red Dot Art AuctionChuck Jones Center For Creativity's Annual Red Dot Auction is a fundraiser like no other. Talented artists from around the country (and even the world) donate original works of art anonymously for silent bidding before and during the live virtual event. Cyberdogz is proud to support such a worthy cause and hope you enjoy this episode! Highlights What the Chuck Jones Center for Creativity is centered on The different programs that the Chuck Jones Center for Creativity is promoting What is the Red Dot Art Auction: The mission and the purpose behind it How can...2022-06-1511 min
Brand Retro with CyberdogzMilwaukee Tool with Pete CarlsonIn the episode, we welcome Pete Carlson from Milwaukee Tool to discuss their NEXT LEVEL brand, their unwavering dedication to the trades, and their commitment to help the customer succeed. Time and time again, Milwaukee Tool continues to deliver innovative solutions for increased productivity, durability, and performance. This episode is "Nothing But HEAVY DUTY"! Highlights Branding perspective approach as a brand People wanting the convenience of picking up the tool and being able to what they need to do at an efficient rate What Milwaukee is doing to evolve their brand How they fit into...2022-06-0921 min
Brand Retro with CyberdogzHow To Create Value With Your Brand with Kate DileoBrand geeks unite! Fellow marketer, entrepreneur, and brand lover Kate Dileo joins the podcast! Mike and Kate talk about their deeply rooted belief that brand is the path of least resistance to revenue. Solid and authentic branding will deliver a message that resonates with YOUR audience and ultimately make a significant impact on your company's financial growth. Highlights Evoking sense of nostalgia: the heart of great branding Why own an authentic brand that sparks inspiration Writing a straightforward and crisp brand narrative Sticking out of the sea of sameness from your competitors Like attracts like...2022-05-3125 min
Brand Retro with CyberdogzCreating A Brand One Mile(stone) At A Time with Janus Motorcycles - Part 2Mike, Richard, Grant, and Jordan are back to talk more about Janus Motorcycles. They share the different styles of bike that the company has and the inspiration behind them. The crew from the retro-inspired motorcycle company also recalls the reason behind the name and how they get to the visual pieces of how they want to represent the company. Lastly, Richard, Grant, and Jordan share what’s next with Janus Motorcycles. Highlights The different styles of bike that Janus Motorcycles have and what’s the inspiration behind them What the reason is behind the name “Janus”...2022-05-2418 min
Brand Retro with CyberdogzCreating A Brand One Mile(stone) At A Time with Janus Motorcycles - Part 1This episode is SPECIAL for a few reasons. It's our 75th episode AND our first episode where we've transitioned from audio to video. AND because we're talking about creating a brand with the guys from Janus Motorcycles. Richard, Grant, and Jordan from Janus Motorcycles join the podcast to talk about the backstory behind their brand, their passion for motorcycles, and the rich culture that DRIVES this retro inspired motorcycle company. Hands down, probably the coolest and most retro inspired episode yet! Highlights How Janus Motorcycles got started At what point in their process did they...2022-05-1721 min
Brand Retro with CyberdogzBrand Truths with Matt Christ & Orsolya HerbeinMike welcomes visual brand problem solvers and strategists Matt Christ & Orshie Herbein from Brand3 to tackle the unfiltered truths and shine a light on the darkest corners when creating a brand. Mike, Matt, and Orshie talk about the inside perspectives of branding, what matters, and the traps that we can commonly fall into and how to avoid them. A LOT to think about and not an episode you want to miss! Highlights What made Matt and Orsolya as very skilled and expert level brand marketers Classifying the importance of a brand insider of the big...2022-05-1029 min
Brand Retro with CyberdogzDelivering The Hard Truth with Bobby GillespieFellow marketer, entrepreneur, and deliverer of truth Bobby Gillespie joins the podcast. Bobby is the Founder and Principal at Propr Design. Mike and Bobby discuss delivering the hard truth and the benefits of being honest and transparent with their clients to better dial in the proper strategies to ultimately achieve better results. If you're not getting straight [unfiltered] communication about your marketing direction, this is the podcast for you! Highlights Who Bobby Gillespie is Journey and experience to starting property designs Believing in the principal ways of doing things Your brand is your reputation How...2022-05-0342 min
Brand Retro with CyberdogzStatwax with Brian WalkerMike welcomes the President of Statwax, Brian Walker! Brian leads the operations and strategy for a team of SEM, SEO, and CRO experts providing digital tactics for SaaS and B2B clients. Mike and Brian discuss the process of challenging what’s possible within digital marketing to help businesses get more from their marketing dollars! Highlights Who is Brian Walker? A little bit about Statwax: What do they do? Analysis Paralysis: Finding the numbers that matter The numbers don’t lie The true journey and what it's telling you The milk, eggs, and bread of the...2022-04-2635 min
Brand Retro with CyberdogzTulip Media Group with Jessica EmbreeMike welcomes lifelong entrepreneur, international bestseller, StoryBrand Guide, marketing expert, AND creative director for Tulip Media Group, Jessica Embree! Mike and Jessica talk about the challenges of marketing, the transition from print to digital, and how making an intentional shift can make a HUGE impact on your business. Highlights How Jessica’s creative path took her where she is today What she’s dealing with and what is her focus now The role of StoryBrand in branding The secret sauce: How she translates the process from herself and the company down to their customers What her...2022-04-1921 min
Brand Retro with CyberdogzDisruptive Successor with Jonathan GoldhillHighly experienced business coach Jonathan Goldhill joins the Brand Retro Podcast! Mike and Jonathan break down the importance of coaching, what business coaching is all about, and how to benefit from having someone in your corner as you build and grow your business. Highlights Why business coaching is essential in branding and entrepreneurship Two types of coaching models The importance of knowing your business “why” and purpose Starting the entrepreneurial path How to know your uniqueness How to create driven brands Brand identity and recognition Points of differentiation in the marketplace Episode Reso...2022-04-1229 min
Brand Retro with CyberdogzHuman Factor Media with Zack SlingsbyZack Slingsby joins the Brand Retro Podcast. He is a writer, short film creator, and founder of the award-winning branded storytelling company Human Factor Media. Mike and Zack talk through purpose-driven marketing, how branded content can make all the difference, and MUCH MORE! Don't miss this one! Highlights Services Human Factor Media offers Creatives and artists helping brands tell their story Bridging the gap between purpose and client expectations Providing solutions, meeting client needs, and addressing pain points Applying reverse engineering to understand people’s mindsets The importance of authenticity in marketing and branding The id...2022-04-0527 min
Brand Retro with CyberdogzPerennial Pride with Tom SuvansriTom Suvansri, a client and the founder of Perennial Pride, is welcomed by Mike! Tom is a wonderful person and an even better client, and he now has a brand to be proud of! Mike and Tom discuss Mike's path of creating his brand, including how he used his individuality to establish a business that is all about him, his approach to money management, and how he finally celebrates his authenticity. Highlights Who is Tom Suvansri? - 0:00 Mindset on brand cultivation - 1:08 Peeling back the layers of Perennial Pride - 02:48 The evolution and soul searching...2022-03-2922 min
Brand Retro with CyberdogzEntrepreneur and Marketing Expert Meredith KallaherSocial media marketing is not for the faint of heart. Indeed, it is a game of survival. Meredith Kallaher, an entrepreneur and marketing specialist joins Mike on the Brand Retro podcast. Mike and Meredith discuss her entrepreneurial experience. They also talk about an important social media marketing topic: how to connect the dots in branding, from visuals to social media to paid advertising. Highlights Who is Meredith Kallaher - 0:00 A course that help people thrive during the pandemic - 2:57 Optimizing client websites for conversion: building a brand story - 4:23 A calibrated brand with...2022-03-2230 min
Brand Retro with CyberdogzHow Creativity Rules The World with Maria BritoMike welcomes Award-Winning New York-Based Contemporary Art Advisor, Author, and Curator, Maria Brito! This episode hits on all points as Mike and Maria talk about the power of creativity and what it means to embrace that side for artists and entrepreneurs. From her own PBS series to her NEW book (How Creativity Rules The World), Maria delivers! Highlights Welcoming Maria - 0:18 Extracting and cultivating creativity from entrepreneurs: Maria’s background - 0:28 Creativity can be applied anywhere, just figure out how to package it up - 5:02 The automatic pilot thing: taking control with your own lif...2022-03-1540 min
Brand Retro with CyberdogzMessage Lab with Ben WorthenMike welcomes Story Teller, Content Expert, and CEO at Message Lab, Ben Worthen. Mike and Ben break down the different understandings of the word "content", what metrics REALLY matter, and the importance of being intentional when crafting a content marketing strategy. Having worked with BIG BRANDS such as Facebook, Google, and GoDaddy, Ben knows his stuff and shares a few nuggets within this episode. Don't miss this one! Highlights What is Message Lab and Who is Ben Worthen? - 0:25 The meaning of “CONTENT” - 2:05 Content from a journalistic standpoint - 4:56 Years and years of honing a cr...2022-03-0828 min
Brand Retro with CyberdogzChezy with Joe Tjosvold and Luke SteichenJoe (Founder) and Luke (Director) from Chezy join the podcast to discuss the journey of creating the Chezy brand and their unique offering that fills a much-needed niche (and price point) within the marketing industry. Mike and the guys discuss the need for organizations to tell their stories and the reality that video production prices are only going higher and higher. Chezy was founded to solve this problem by creating high-quality video content at affordable rates. Enjoy! Highlights Welcoming Joe and Luke - 0:48 What is Chezy? - 1:44 The impact of Chezy rollout: a fun and...2022-03-0122 min
Brand Retro with CyberdogzE-releases with Mickie KennedyMickie Kennedy, Public Relations Expert, Press Release Ninja, Media Relations Networker, Founder, and President of eReleases, joins Mike on the show! Mike and Mickie discuss the undervalued importance of press releases, the subtle methods used in e-releases, and the legitimacy that traditional press releases can provide. Highlights Welcoming Mickie Kennedy - 0:02 Mindset on starting eReleases - 0:30 Meeting client expectations - 1:20 What is press-worthy and what is not?: Masterclasses and surveys - 2:27 Strategy in sending out press releases - 4:47 The ripple-effect of benefits of doing eReleases - 6:48 Exploring the realm of eReleases through a free masterclass...2022-02-2216 min
Brand Retro with CyberdogzHandwrytten with David WachsMike welcomes David Wachs, serial entrepreneur and creator of Handwrytten. Mike and David talk about not only how Handwrytten works, but how the perception of a handwritten note can leave a lasting impact on your customers and staff. Handwrytten is changing the way brands and people connect! Highlights What is Handwrytten? - 0:12 How Handwrytten started. - 1:22 Letting the client understand how it works. - 3:54 The pricing of Handwrytten. - 9:32 What David finds is most attractive for clients. - 10:52 The onboarding process: How it looks like and what’s the timeframe? - 13:09 Does Handwrytten allow replicating a...2022-02-1523 min
Brand Retro with CyberdogzGrayt Media with Kenny GrayMike welcomes Kenny Gray, a digital marketing expert and owner of Grayt Media. Mike and Kenny talk through the realities and strategies behind Paid Ads and make them work for your brand and remain profitable over time. At its core, this episode is jam packed with experiences on content creation, increasing traffic, and building trust with clients. Don't miss it! Highlights Welcoming Kenny Gray - 0:33 What is Grayt Media?- 1:01 The traffic game: running companies from different angles - 2:50 Starting the paid-ads process - 7:18 Commitment to content - 12:56 Done is better than being perfect - 22:06...2022-02-0845 min
Brand Retro with CyberdogzGood Work For Nice People (with Rob Watson)Mike welcomes Rob Watson, Creative Director and co-founder of Raw, a studio in the UK that specializes in branding, print, digital design, and much more! Mike and Rob talk through the journey to where they are today, the importance of creative freedom, and the simple idea of "Good Work For Nice People". Highlights Who is Rob Watson? - 0:09 How Rob got started. - 0:32 The challenges that come with holding onto your guns. - 3:47 Changes and shifts he made that’s making him happy now. - 6:15 What Rob says whenever he speaks to students or designers...2022-01-1840 min
Brand Retro with CyberdogzAlways Deliver!Have you ever set goals only to be disappointed by the results? Mike shares his thoughts on why marketing professionals should deliver and get everything done. He also emphasizes that marketing is fluid; hence changes and nuisances can erode expectations. Therefore, over-communication is a must. This episode is a guide to maintaining happy client relationships! Highlights It is not always 1 to 1 - 0:25 Help the client get to the finish line - 2:23 The fourth quarter is always the toughest - 4:10 Focus on the goal, expectation, relationship, and brand - 8:16 Hitting the game as marketing...2021-12-0718 min
Brand Retro with CyberdogzAsking Why! with Mallory DeanMike welcomes digital designer, UX specialist, content creator, and strategist, Mallory Dean to discuss the 5 Why's and the trust needed within the creative process. Mallory's natural sense of curiosity has led her toward many creative endeavors and given her the passion for lifelong learning and exploration. If you like problem-solving, this one's for you! Highlights Who is Mallory Dean? - 0:07 Mallory’s backstory: How she got to where she’s at. - 0:28 Transitioning in design, in general, is always gonna be pretty easy once you get the foundations because all designs have the same foun...2021-11-3038 min
Brand Retro with CyberdogzArtist Spotlight: Hazel ImogenMike welcomes a brand-focused designer and creative director currently based out of Los Angeles, Hazel Imogen. Hazel's approach and passion are helping bad-ass go-getters create meaningful brands that connect with their audience. This episode is as BOSS as she is! Highlights Who is Hazel Imogen? - 0:32 What she felt about the transition. - 2:36 Being comfortable being uncomfortable. - 5:44 What’s one of the most important things to do during your transition as you start to work by yourself? - 6:57 Victories in branding. - 9:14 Hazel’s process and how she captures details to make them come...2021-11-2332 min
Brand Retro with CyberdogzBrand Spotlight: NerdinOut (with Brad Vigesaa)Mike welcomes entrepreneur, toy collector, and founder of NerdinOut, Brad Vigesaa! Mike and Brad talk about the connection between branding, nostalgia, and the business perspectives of collecting. It's short and sweet, but still, a lot to unpack with this episode! Highlights How Brad Vigesaa got started. - 0:36 Building a branding and marketing that doesn’t exist anymore. - 4:41 NerdinOut’s unique branding. - 5:26 Working with customers with a different mindset. - 8:28 Fineline between collecting and thinking of your collection as investing. - 13:02 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com...2021-11-1621 min
Brand Retro with CyberdogzArtist Spotlight: Ryan Wheaton (Craft Brew Creative)Mike welcomes fellow artist, designer, and special guest Ryan Wheaton to the Brand Retro Podcast. Ryan is the mastermind behind Craft Brew Creative AND host of the Branding Brews Podcast. Ryan gives us an interesting look behind the scenes of the Craft Brewing industry as he shares his story on how he followed his gut and carved out his niche! Highlights How he got started and made it happen. - 0:45 The time he spent to build his business on how it is now. - 6:21 What drove the artwork and Craft Brew as one. - 13:38 His...2021-11-0935 min
Brand Retro with CyberdogzBrand Spotlight: Civic Brand With Brisa ByfordMike is joined by Senior Strategist at CivicBrand, Brisa Byford! Brisa joins the podcast to talk about the CivicBrand approach on research, branding, consulting, design, and marketing for small towns and cities to create impact and grow communities large and small. This episode has all the feels needed to get inspired to support YOUR community. Highlights What is CivicBrand and what are they doing? - 0:50 Helping small businesses in small towns craft their stories and build their identities. - 1:57 The before, during, and after. - 4:51 Building the brand strategies and processes through direct experience...2021-11-0220 min
Brand Retro with CyberdogzBrand Spotlight: Real Food BrandsBranding is one of the most important aspects of a business, whether it is a small or medium enterprise, large or retail. But as a business owner, is it a must to take a brand strategist? Mike is joined by Real Food Brands Podcast Host and Food Brand Strategist, Katie Mleziva. Katie talks about business, customer pitfalls, and how she's taking brand strategy and marketing "recipes" to the food industry. This episode contains the perfect ingredients for an awesome episode! Highlights What Katie Mleziva does with Real Foods Brands and...2021-10-2635 min
Brand Retro with CyberdogzMarketing Myth: Traditional Media is DeadIs traditional media dead? With a more modern, digital way of exposing brands to the public, do you think the traditional way is gone for good? Mike is joined by the President and CEO of Mosaic Media, Mary Ann Pruitt. Mary Ann joins the podcast to discuss the marketing myth that traditional media is dead AND how to use digital and traditional tactics together. This episode is the perfect mix of old school meets new school and how to think strategically to get the biggest bang out of your marketing efforts! Highlights Is...2021-10-2245 min
Brand Retro with CyberdogzManny Cartoon Part 2The art style is always evolving. With every experience and project, you have, your art style changes and grows. Mike sits down again with amazing artist Manny Cartoon. Together, they talked about building and working together for a co-branded event in Miami. Manny also talked about managing projects and how they influenced the changes in his art style. He also shares different stories which took him to where he is now. According to Manny, everyone has their own fears, especially when starting out on your own. However, failure on a small level is worth it, just to...2021-10-1920 min
Brand Retro with CyberdogzManny Cartoon Part 1How far will you go when it comes to marketing your business and skills? Can you take a leap of faith, move forward, and do the stuff you love? Mike welcomes amazing artist and great friend of Cyberdogz, "Manny Cartoon" to the podcast. Mike and Manny have a great conversation about their collaborations, a realistic chat on entrepreneurship, and a deep dive into the challenges that come with going 100% solo as an artist, a creative, and a business owner. This one is different but in a good way! Highlights What does fear look...2021-10-1522 min
Brand Retro with CyberdogzAudio Branding with Jodi KrangleAs a business owner, it’s important to increase your brand awareness through paid ads, collaboration with influencers and advertisers, utilizing content marketing or advertising on social media. But have you thought about using audio like radio or podcasts to showcase your products and services? Mike welcomes Voice Over actor and host of the Audio Branding Podcast, Jodi Krangle. They discuss the importance of the often-overlooked audio component of the branding process. Jodi also stresses how the consistency of voice and audio make a HUGE impact on brand positioning. Highlights Audio branding is...2021-09-2131 min
Brand Retro with CyberdogzBethany Wall (Wall Street Property Group)How important is it to have your own business branding? Mike interviews Bethany Wall of the Wall Street Property Group to talk about how the company started - with the help of having their own personal brand. Although most branding experts and designers don’t consider real estate as an exciting category to work with, Bethany, with the help of her husband Erik, and Mike was able to create their own brand that helps them stand out from the rest. If you are thinking about starting your own company or having doubts about creating your own brand, you will su...2021-08-2415 min
Brand Retro with CyberdogzCraig Kausen (The Chuck Jones Gallery) - Part 2This episode is about ALL THINGS Chuck Jones with the President of The Chuck Jones Gallery AND grandson of Chuck Jones himself, Craig Kausen! Mike and Craig discuss some interesting Chuck Jones history, the love of creativity, brand experience, and all the ways they're keeping the legacy alive within the Chuck Jones Galleries, Chuck Jones Center For Creativity, and Chuck Jones Art Publishing. If you know Bugs Bunny, Porky Pig, Wile E. Coyote, The Road Runner, The Grinch, Elmer Fudd, etc... you're going to LOVE this one! Highlights The branding process - 0:47 Knowing Chuck very...2021-08-2042 min
Brand Retro with CyberdogzCraig Kausen (The Chuck Jones Gallery) - Part 1This episode is about ALL THINGS Chuck Jones with the President of The Chuck Jones Gallery AND grandson of Chuck Jones himself, Craig Kausen! Mike and Craig discuss some interesting Chuck Jones history, the love of creativity, brand experience, and all the ways they're keeping the legacy alive within the Chuck Jones Galleries, Chuck Jones Center For Creativity, and Chuck Jones Art Publishing. If you know Bugs Bunny, Porky Pig, Wile E. Coyote, The Road Runner, The Grinch, Elmer Fudd, etc... you're going to LOVE this one! Highlights The Chuck Jones Gallery - 0:40 The Chuck...2021-08-1733 min
Brand Retro with CyberdogzSuper Creative Artist: Fabio NapoleoniMike welcomes cool dude, super creative, and even better artist, Fabio Napoleoni. With wicked creativity and leveraging a full range of emotions, Fabio's artwork stands out amongst the crowd and comes packing A TON of heart! The vivid colors and captivating characters invite you into an emotional art experience that (in our opinion) is second to none. If you like the artwork, you're gonna love the man! Highlights He started in 2008 - 8:28 You have to treat people well - 9:50 What’s successful for him is not successful for others - 0:59 Fabio’s goal - 13:53 You have...2021-08-1041 min
Brand Retro with CyberdogzStoryteller, Adventurer, and Idealist: Marc GutmanMike welcomes storyteller, adventurer, and idealist, Marc Gutman! A career that started with screenwriting with Academy Award-winning director Oliver Stone to now helping brands outmaneuver their competition. This entrepreneur, speaker, and Instagram social media influencer is all about helping brands stand out and get noticed! Highlights Prioritizing marketing efforts - 1:24 Brand vs. Marketing - 2:17 We need to slow down and ask more questions - 6:52 Sometimes it’s hard to know what a brand is - 8:14 The investment process - 13:17 The idea of investing in our brand - 15:38 Building your brand - 18:25 Marc’s journey - 23:50 Bran...2021-08-0334 min
Brand Retro with CyberdogzCreating a Lifestyle Brand with Hannah HerrigMike sits down to discuss the process of creating a lifestyle brand and the importance of brand standards with design sensation and Cyberdogz team member, Hannah Herrig! Although she's young in the industry, she's wise beyond her years and wicked talented in all aspects of design, branding, photography, video, etc., and understanding how it all works together to make brands stand out. Highlights Having a design background - 3:10 Creating a lifestyle brand - 3:59 Using primary colors as a designer - 11:35 Balancing the priorities of the brand - 14:10 Brands are meant to evolve - 15:29 Prioritizing photography...2021-07-2733 min
Brand Retro with CyberdogzTate: The Summer Intern (Update #1)Mike welcomes Tate, aka: "The Summer Intern" back to the Brand Retro Podcast! Mike and Tate briefly get caught up on Tate's first couple of weeks interning with Cyberdogz. This is part two of a four-part series where we'll follow this process, talk about what we learn along the way, what projects we're doing, and how we're helping Tate "level up" before he goes back to school this fall. Highlights What Tate has been learning - 0:34 Going forward in your career - 4:24 Tate’s mindset creative - 7:23 Episode Resources Connect with Mi...2021-07-2308 min
Brand Retro with CyberdogzKen "Ledkilla" LashleyMike welcomes one of the most prolific comic book artists working today to the Brand Retro Podcast... Ken "Ledkilla" Lashley! Ken has worked on some of the most recognizable franchises out there including Batman, Superman, Suicide Squad, Xmen, Transformers, and even Star Wars. If that's not enough to blow your mind, Ken has also worked closely with MEGA BRANDS such as LucasFilm, Hasbro, Marvel Comics, DC Comics, and many more! Highlights How he started his career - 0:42 Always wanting to be an artist - 2:30 Using digital tools - 5:55 The brand storytelling process - 13:03 A day...2021-07-2029 min
Brand Retro with CyberdogzArtist Spotlight: Ben OlsonMike welcomes artist and special guest Ben Olson to the Brand Retro Podcast! Ben is the creative director of 3 Monkeys & Aardvark Studios, Chairman of the backyard EXPERIENCE, and fine artist with Chuck Jones Galleries, painting everyone from Bugs Bunny to Daffy Duck to Porky Pig. This is one of those episodes that's just too fun to miss! Highlights He started out in 2008 - 1:04 A creative with a business mind - 5:28 Closing more deals by being you - 11:33 When do you feel more creative? - 16:56 Everything happens for a reason - 28:34 Episode Resources...2021-07-1352 min
Brand Retro with CyberdogzHeather Leeds Greenfield (Founder & CEO of Element Brand Group)Mike welcomes no stranger to BIG brands, Heather Leeds Greenfield. Heather and the company she founded (Element Brand Group) specialize in creating and executing focused brand strategies, media relations, influencer programs, partnerships, and activations with such mega-brands as Tiffany & Co., Netflix, Coca-Cola Company, Fendi, Peninsula Hotels, Christian Louboutin, Universal Music Group, and more. You don't want to miss this one! Highlights Heather's background - 0:50 Her decision to start Element Brand Group - 3:06 Heather’s path - 6:11 Everybody loves having a brand associated with a celebrity - 8:32 How to handle the pandemic - 10:40 Developing social media ca...2021-07-0624 min
Brand Retro with CyberdogzMarketing Titles (Fact or Fiction?)What's in a title? Mike is joined again by Administrative Companion Kira Nyland to answer some questions and provide some clarity on marketing titles, the roles within them, and some of the pitfalls of not being specific enough! Highlights Think about defining marketing and how to define it - 3:46 Not being a big fan of titles - 8:23 A more descriptive text - 10:18 Using catchy titles - 11:05 You have to educate your customer - 11:46 Market yourself - 26:22 The title is important - 27:04 Playing the game and having the title that the person is looking for - 27:042021-06-2928 min
Brand Retro with CyberdogzTate: The Summer InternMike welcomes Tate, aka: "The Summer Intern"! Mike and Tate talk through the initial goals and insight behind why Tate came to Cyberdogz for this experience and how to get value from this internship opportunity. This is part one of a four-part series where we'll follow this process, talk about what we learn along the way, what projects we're doing, and how we're helping Tate "level up" before he goes back to school this fall. Highlights Getting into an internship - 1:14 Why an internship at Cyberdogz? - 4:17 There’s no wrong question to ask - 5:25 Yo...2021-06-2520 min
Brand Retro with CyberdogzTikTok’s: Blood & VampiraMike welcomes special guests and TikTok sensations Blood & Vampira to the Brand Retro podcast. The TikTok world is vast and these guys have found their niche in a major way. There's no question that these two know how to rock! Highlights Why produce videos on TikTok - 1:19 Making short one-minute videos - 3:18 Videos to watch - 6:12 Time to complete a video - 7:43 Coming to TikTok just to have fun - 10:35 What’s the plan going forward - 11:44 How TikTok has opened doors to create cool content - 14:45 You have to be yourself - 16:17 Their two mo...2021-06-2223 min
Brand Retro with CyberdogzTikTok's: Pete's DiaryMike welcomes TikTok sensation and guitarist Pete Dankelson from Pete's Diary to the Brand Retro Podcast. "It's a Long Way to the Top (If You Wanna Rock 'n' Roll)" and Pete's journey is as unique as they come and his optimism shines through in everything he does! Highlights Getting on TikTok and becoming a content creator - 0:55 Defining the audience on social media - 3:04 Making a difference for kids like Peter in schools - 4:01 Integrating guitar playing to speaking to the kids - 4:51 An audience that engaged with them - 6:48 Some videos that went viral...2021-06-1524 min
Brand Retro with CyberdogzBonus Episode: The Origin Story (Part Two)In this second bonus episode, Mike talks with Kira to answer some questions about Mike's career and all the stops along the way, and the influencers that essentially lead to the background and creation of Cyberdogz. Highlights Knowing when it’s time to walk away from comfort - 2:04 His background and experience - 4:05 Being in printing for 9 years - 4:20 Applying for a local retailer - 6:25 More freedom, more fun, more creativity - 9:19 Being in the right place at the right time - 12:36 One thing that he would like to do differently - 14:39 Ep...2021-06-0822 min
Brand Retro with CyberdogzBonus Episode: The Origin Story (Part One)Mike is joined again by Administrative Companion Kira Nyland to answer some questions about Mike's career and all the stops along the way, and the influencers that essentially lead to the background and creation of Cyberdogz. Highlights What we wanted to do when he was young - 2:50 Different projects for people - 5:02 The fundamentals of painting - 7:53 The best illustrator that he has ever seen in his life - 11:16 Finding ways to make money - 13:00 Getting offers - 15:17 Doing big illustration projects - 17:20 Episode Resources Connect with Mike Brevik: http://www...2021-06-0418 min
Brand Retro with CyberdogzConcept to Completion: Where to Start?Mike is joined by Administrative Companion Kira Nyland to discuss the customer journey from Concept to Completion. They start with what questions to ask, things to consider, and the Cyberdogz approach to helping clients get started with the brand-building process. Highlights The different services that they offer - 1:13 Every client is different - 4:04 What’s the method - 6:05 The logo should tell a story - 7:15 A common part of the experience - 9:17 Identify the things that you need - 11:04 The most enjoyable thing throughout the process - 16:34 Loving the journey - 19:21 A process to start wo...2021-06-0127 min
Brand Retro with CyberdogzThe Last Blockbuster with Sandi HardingListen in as Mike talks with Sandi Harding, the General Manager at the last Blockbuster on earth! Mike and Sandi talk about the recent documentary on Netflix and how one last location in Bend, Oregon keeps the spirit (and hype) of a bygone era alive! Highlights Sandi’s experience - 0:39 Having a Christmas bonus - 4:57 Being a movie family - 7:36 The Blockbuster game - 8:17 Having unique ideas - 21:01 Renting movies - 21:46 The biggest change for her - 26:32 How it was in “the beginning” - 28:02 Episode Resources Connect with Mike Brevik: http://www.cyberd...2021-05-2537 min
Brand Retro with CyberdogzBrand Spotlight: Shady Rays with Founder and CEO Chris RattermanFounder and CEO of Shady Rays Eyewear joins the Brand Retro Podcast to discuss the brand, the journey, and the purpose behind Shady Rays! PLUS shop shadyrays.com and use promo code "RETRO" to get 50% OFF 2+ pairs of Shady Rays Eyewear! Highlights How to solve a problem - 2:12 Loving sunglasses and solving a problem - 4:08 Quality over quantity - 5:55 What builds the relationship with customers - 9:13 About the brand - 9:29 Marketing filters - 14:06 Creating a loyal brand - 14:30 Humanizing a brand - 17:26 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com...2021-04-0621 min
Brand Retro with CyberdogzBrand Spotlight: 80sTees.com with Founder and President Kevin SteckoFounder and President of 80sTees.com joins the Brand Retro Podcast to discuss the brand, the journey, the business, and to geek out about all things retro! PLUS shop 80sTees.com and use promo code "BrandRetro30" to get 30% OFF your next order! Highlights His background - 1:19 Having creativity - 4:29 Marketing and merchandising - 5:11 Education as a huge part of the culture - 7:15 His first legitime supplier - 9:04 Cartoons and creations - 10:18 His brand lovers and followers - 21:24 What would be a “panic moment” - 24:19 Episode Resources Connect with Mike Brevik: http://www.c...2021-03-3029 min
Brand Retro with CyberdogzCyberdogz Jen Cline / "Miss DeWalt"From a widow with two children and a dilapidated house to an uplifting story of a woman who's finding her way to pick up the pieces, honor her husband, and chase her dreams—this woman is as TOUGH as the tools she represents. You're gonna love this! Highlights How she got started - 1:51 A woman that represents a brand - 3:25 What’s her goal? - 5:19 Having an emotional moment - 5:48 Marketing is so huge - 8:32 Her daily routine - 9:52 Telling her own personal story - 13:18 A story of authenticity - 14:18 An influencer that loves your prod...2021-03-2718 min
Brand Retro with CyberdogzBrand Spotlight: Chris Campana (Independent Comics Creator / Writer / Artist) - Part 1Mike interviews independent comic book creator, writer, and artist to the Brand Retro Podcast: Chris Campana. Mike and Chris shoot the sh#t on everything from art, business, Cyberdogz “Good for Nothing” campaign, and basically all things retro! This one got a little off track, but we had a good time in the process! Highlights His background and experience in comics - 2:46 Being a fan of comics - 3:20 Value knowledge - 4:36 Applying creativity - 8:42 His direction - 16:17 What’s the benchmark now - 18:30 Wanting to be the best storyteller - 22:01 Being prepared to fail - 25:0...2021-03-2726 min
Brand Retro with CyberdogzCyberdogz Sima Dahl CSP, Branding Expert: Sway Factor™ Speaker, Consultant, Author & CoachMike welcomes brand expert Sima Dahl to the Brand Retro Podcast. Mike and Sima discuss their early experiences with social media, overall marketing, and the POWER of personal branding in today's marketplace! Great conversation between two lovers of branding! Highlights Her background - 0:57 Being a young marketer - 2:47 Social media as something to look at - 5:30 Building an empire - 8:03 Personal brands in action - 13:04 How we make the world a better place - 19:08 What Cyberdogz does - 20:57 Pieces of advice for potential clients - 27:35 Think on how you want to be known...2021-03-2734 min
Brand Retro with CyberdogzBrand Spotlight: Chris Campana (Independent Comics Creator / Writer / Artist) - Part 2Mike interviews independent comic book creator, writer, and artist to the Brand Retro Podcast: Chris Campana. Mike and Chris shoot the sh#t on everything from art, business, Cyberdogz “Good for Nothing” campaign, and basically all things retro! This one got a little off track, but we had a good time in the process! Highlights The art comic idea - 1:29 The creator’s side - 2:26 It’s hard to market yourself - 5:04 Providing tools to sell differently - 8:20 The idea is passive income - 13:03 How COVID affected this year - 17:09 Having passion projects - 26:49 His favorite...2021-03-2739 min
Brand Retro with CyberdogzBrand Retro is Back!We're Back! After a short break, we're back in action and committed to bringing you more episodes of the Brand Retro Podcast each and every week! We're coming out of the gates STRONG as Mike lists out and briefly describes who's coming up in the next month! Here we come 2021! Highlights A break that they took at the end of 2020 - 0:21 New guests for the podcast - 1:10 New organic and humble stories - 3:42 Guests’ success stories - 4:34 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com http://cyberdogzmarketing.co...2021-03-0105 min
Brand Retro with CyberdogzSizzle Words: Speak Hard TruthMike discusses one of his company sizzle words (speak hard truth). Speaking the hard truth is the process of being honest, fair, and observant in identifying the point(s) of calibration in the branding process. You're not always going to like what you hear, but to hear it and now have the chance to address it or improve it gives us an opportunity to evolve and grow the brand in a positive way. You don't want to miss this one! Highlights Talking about sizzle words and what they are - 0:20 Getting inside a brand o...2020-10-1307 min
Brand Retro with CyberdogzBrand Spotlight: Image Comics Creator / Writer / Artist: Emma KubertMike interviews third generation comic book creator, writer, and artist to the Brand Retro Podcast: Emma Kubert. Mike and Emma discuss brand creation, her background in comics, her latest project with Image Comics "Inkblot", and the backstory of their connection with the "Good for Nothing" campaign. Highlights Emma’s background and experience - 1:12 Her story at DC Comics - 4:00 Emma’s journey - 12:01 Always creating - 14:25 The idea of creating a universe for your brand - 23:06 Creativity comes in different forms - 32:50 Creative thinking - 33:53 Supporting the arts - 45:20 Episo...2020-10-0647 min
Brand Retro with CyberdogzBrand OffenseIn this episode, Mike discusses a topic that seems to be surfacing with customers and clients as they approach Q4 and the upcoming holiday season, Brand Offense. Mike shares his thoughts on this mindset, the dangers of playing intentional defense, and how to control the brand narrative when business decisions dictate change. Highlights The idea of brand offense - 0:21 What’s always a concern? - 1:15 Think on why you are doing what you are doing - 1:53 Looking for ways to grow our brand - 2:59 The best defense is the best offense - 5:03 Changing a nar...2020-09-2909 min
Brand Retro with CyberdogzThe Superman Brand with Dan JurgensAfter you listen to this episode, you'll believe a brand can fly! Mike is joined once again by comic book creator, writer, artist, AND industry legend, Dan Jurgens. Mike and Dan discuss the birth of the Superman Brand, its impact on them personally, and even the 1993 decision to kill off the man of steel in DC Comics famous "Death of Superman". Highlights About the birth of Superman - 3:34 What Superman stands for - 6:12 The first comic that he read - 6:36 Destroying a character - 10:49 The Superman Returns movie - 12:10 Reality and fiction - 18:45 Working o...2020-09-1531 min
Brand Retro with CyberdogzBrand Storytelling with Author CJ EnglishThis episode is a unique conversation with author C.J. English on her personal and professional journey, the brand connection, and how she's now using her talents and influence to make a difference. Highlights Being a storyteller - 1:00 What exactly is her author brand - 2:42 Branding herself - 3:30 Reading about everything - 4:28 Maintaining the focus - 8:36 Deciding to go in that direction - 14:58 What happened when she started to write - 20:34 Pieces of advice for potential writers - 25:25 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com...2020-09-0828 min
Brand Retro with CyberdogzBrand Spotlight: Light Consulting & Coaching with Sarah WestThis "Brand Spotlight" episode is an awesome interview with Light Consulting & Coaching founder, Sarah West. We discuss the journey from a Fortune 500 company to that life-changing moment that led to creating her own company, her own brand, and the mission behind it all. Highlights A description of the company - 1:00 Making the best decision possible - 3:41 Her story - 8:00 Changing her mindset as a leader - 9:42 Starting her business - 9:58 Living with fear - 12:06 Finding more information about her company - 16:41 What she wants in a client - 19:14 Having an online course - 19:47 ...2020-09-0123 min
Brand Retro with CyberdogzSizzle Word: CalibrateMike discusses one of his company sizzle words (calibrate). Calibration is key in the Cyberdogz approach. It's a process of taking a breath, hitting "reset", and stopping just long enough to look around your brand and business, evaluate what's working (or not), and wherever possible pull those pieces together, connect the dots, and fill the gaps where you may have missed an opportunity to learn or get better. You don't want to miss this one! Highlights A believer in coaching - 0:23 What is calibration for Mike - 1:17 Taking time to think - 2:18 Things change t...2020-08-2507 min
Brand Retro with CyberdogzBrand Spotlight: DC Comics Creator / Writer / Artist: Dan JurgensMike interviews comic book creator, writer, artist, AND industry legend to the Brand Retro Podcast, Dan Jurgens. Mike and Dan discuss the backstory of their connection, personal branding, and the "good for nothing" campaign that all started with https://danjurgens.com/. Highlights Dan’s perspective about his website - 2:20 Wanting to help people - 4:48 It was a fun project - 6:08 Consuming comics - 9:39 This world is changing so much - 17:11 The concept of a website - 17:49 The Brand Retro Podcast for Mike - 19:35 Episode Resources Connect with Mike Brevik: http://www...2020-08-1821 min
Brand Retro with CyberdogzSizzle Word: UniquenessMike discusses one of his company sizzle words (uniqueness) and what it means to stand out amongst the crowd to TRULY be unique and authentic to your brand. Highlights Being a business coach - 0:35 Being unique and creative is essential - 1:17 We do not have to look much further than ourselves - 2:16 What makes your brand unique - 2:42 Think about what are your core beliefs as a company - 3:47 The uniqueness perspective - 4:42 Making your company unique! - 4:49 Being different is not a bad thing - 5:17 Episode Resources Connect with Mi...2020-08-1105 min
Brand Retro with CyberdogzLearn From The BestListen in as Mike and Cyberdogz writer, Katie Jenison, discuss the logic and thought process of finding those points of inspiration that connect to either the person or the brand. And how that inspiration can feed your motivation and keep you on the track of creating and maintaining something unique to your brand. Prepare to think differently! Highlights People that inspire Mike - 1:29 Why he finds some people inspirational - 2:43 Talking about Steve Jobs - 6:06 Finding something that is unique to you - 8:12 Surround yourself with people that think the same as you - 8:42 F...2020-08-0443 min
Brand Retro with CyberdogzSizzle Word: Next LevelIn this episode, Mike discusses one of his company sizzle words (Next Level) and the process of identifying what (tools) you have to work with from a marketing perspective and the process of figuring out how to make the most of those tools. Highlights Talking about sizzle words - 0:28 Two sizzle words for Mike - 1:22 Trying to be the best - 2:28 We have to do more, have a next level mindset - 4:33 Deliver beyond expectations - 5:42 Creating the next level - 6:23 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.co...2020-07-2807 min
Brand Retro with CyberdogzBrand StorytellingMike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand. Highlights How storytelling applies to branding - 1:39 It takes time to understand your brand - 2:57 Telling the story of your brand - 3:46 Consistency as a piece of the puzzle - 9:32 Using the brand retro mindset - 12:37 Tell your story: that’s the whole point - 13:49 Tools that you can use to tell your story - 16:43 Finding brands that inspire you - 20:47 Creating connection and recognition - 21:59 There's a part of...2020-07-2142 min
Brand Retro with CyberdogzBuilding a Successful BlogMike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique. Highlights Why blogs are great - 1:53 The importance of creating value and content - 3:43 You want your message to be received - 4:55 You need to have a plan - 8:31 The importance of your social marketing - 11:20 Spending time generating content - 13:52 Finding your voice and content - 19:13 What’s the process? - 20:44 Finding the best keywords and phrases - 26:00 Why emails are...2020-07-1441 min
Brand Retro with CyberdogzBuilding a Personal BrandMike and Cyberdogz writer, Katie Jenison, discuss some of the main points and differences of personal branding versus corporate branding, and when a personal brand is necessary. Highlights What a personal brand is - 1:41 A personal brand and a corporate brand - 1:53 Being in the right place and time - 2:38 Why do you want to build a personal brand - 5:56 Defining your target audience - 9:00 What to do to create a personal brand - 11:24 Different reasons to build a personal brand - 18:53 Building audience and content - 21:01 Expecting instant results - 29:14 Finding your audience...2020-06-3032 min
Brand Retro with CyberdogzDogDayz Apparel RevisitedThe producer of Brand Retro (Spencer Shaw) takes another stab at flushing out the deeper meaning and some inspirational stories behind DogDayz Apparel. Second time's a charm! Highlights Wanting to create t-shirts and do something fun - 2:37 Doing retro t-shirts - 2:51 Mike’s retro shirt creations - 4:11 The retro-looking feel - 5:22 We all have memories - 10:49 Creating a t-shirt that helped a family - 12:58 DogDayz Apparel - 18:23 Do good things for small towns - 19:05 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com https://www.dogdayzapparel.com/ ...2020-06-2321 min
Brand Retro with CyberdogzDogDayz Apparel IntroductionMarisa Jackels returns to the Brand Retro Podcast to interview Mike for an upcoming blog story on DogDayz Apparel. They decided to hit record so they can share the backstory behind this story and purpose-filled brand. Highlights A passion project - 0:17 The concept’s story - 1:44 When it all started - 3:33 Creating an apparel line - 4:19 Shirts from special places - 15:06 Having a retro mindset - 17:01 The real story behind the DogDayz Apparel idea - 20:32 Growing in a small town - 23:11 Building momentum and traction - 27:20 Creating a good product - 29:29 Dreams for the fut...2020-06-1645 min
Brand Retro with CyberdogzLimitless RevisitedMichaela Schell returns to discuss the difficult decision and logic behind protecting her brand, the vision, and the business mindset behind cancelling this 2020 event. Highlights Revisiting the Limitless concept - 1:35 Cancelling the 2020 event - 2:29 The decision for cancelling - 5:25 The decision making process - 8:41 The key word: protection - 9:54 What Limitless is intended to be - 14:07 What the Limitless brand is - 17:09 Seeing what this virus does - 20:02 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Michaela Schell: https://www.limitlessnetworkmarketing.com/ 2020-06-0923 min
Brand Retro with CyberdogzCyberdogz and 5 Core Questions in Crisis with Marisa JackelsCyberdogz welcomes content developer Marisa Jackels to the show to interview Mike on the history of Cyberdogz, PLUS how Cyberdogz is helping customers sustain and navigate the COVID-19 pandemic. Highlights The crisis around the pandemic - 0:45 Mike’s story with Cyberdogz - 1:00 Mike’s first job - 2:54 What to do to support clients - 5:20 Wanting to be smart and strategic - 7:00 Do not panic! - 7:39 People want confidence - 10:08 Figuring out a new way to keep your business afloat - 16:00 What to do in a time of crisis - 17:37 Focusing on the strengths and not the...2020-06-0232 min
Brand Retro with CyberdogzBrand Spotlight: Blueprint Process with Tammi BrannanThis "Brand Spotlight" episode is an outstanding interview with Blueprint Process founder and business coach Tammi Brannan. Mike and Tammi talk about why having a coach throughout the process of building your brand and business is key to uncovering the why behind it all. Highlights Guidance to lift your brand - 0:52 Tammi’s philosophy - 1:09 Mike’s experience at the Blueprint Process - 2:13 Tammi’s role in this business - 4:05 Finding your unique value - 6:33 Leveraging your superpowers - 7:29 Coaching programs and coaches - 8:57 The Blueprint Process is not for everyone - 9:11 An indicator of a good...2020-05-2621 min
Brand Retro with CyberdogzBrand Spotlight: Dash & White with Kelsey RascoThis "Brand Spotlight" episode is an outstanding interview with Dash & White founder Kelsey Rasco. Mike and Kelsey talk about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Dash & White the brand and retail destination in Fargo. Highlights Kelsey’s business story - 0:58 Mike and Kelsey working together - 2:20 Kelsey’s background - 3:30 Having a brand that speaks for you - 3:57 The branding as the most important thing - 4:26 The biggest waste of money - 8:13 What is a brand brief? - 10:09 The...2020-05-1939 min
Brand Retro with CyberdogzBrand Spotlight: Limitless Network Marketing with Michaela SchellThis "Brand Spotlight" episode is an outstanding interview with Limitless founder, Michaela Schell. We talked about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Limitless the brand and the mission behind it all. Highlights Michaela’s business and brand - 0:35 Marketing companies - 1:51 Networking companies and how they work - 3:15 The idea of building a brand - 3:53 When everything started - 7:00 How to make the first step - 11:21 The best piece of advice for listeners - 15:01 Formulating ideas for your br...2020-05-1249 min
Brand Retro with CyberdogzSneakerhead with Jenna ReddenJenna Redden and Mike (founder of Cyberdogz) talk about Mike's love for Air Jordans, the Sneakerhead mindset and its connection to branding, and how this mindset translates to business. Highlights The sneakerhead mindset - 0:25 The backstory - 0:34 Mike’s favorite sneaker - 1:18 A huge Jordan fan - 2:43 When he bought his first Jordans - 3:23 Having a collection of Jordans - 5:37 The number of shoes that Mike has - 9:57 What a brand can do - 13:15 Being a brand lover - 14:01 A top performance shoe - 17:16 Iconic commercials that you’ll never forget - 20:44 The effect of bran...2020-05-0539 min
Brand Retro with CyberdogzIntro to Brand Retro with Mike Brevik & CyberdogzWelcome to the Brand Retro Podcast hosted by Mike Brevik, founder of Cyberdogz. Listen in to get a brief explanation of the Brand Retro mindset and the mission and format behind this podcast in its pursuit to disrupt the marketing industry and get you thinking a little differently about branding. Highlights About Brand Retro and Mike Brevik’s background - 0:15 What is Cyberdogz? - 0:42 The Retro mindset - 1:50 Love your brand and be excited about it - 4:02 Collaboration to help businesses find a place for themselves - 5:12 Finding the brand identity - 6:42 Ep...2020-04-2808 min