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NewsthinkHow a Dumb Idea Turned Into a $700M Company | Newsthink
How a Dumb Idea Turned Into a $700M Company
Liquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: https://www.blinkist.com/newsthinkNewsthink is produced and presented by Cindy Pomhttps://twitter.com/cindypomGrab your Newsthink merch here: https://newsthink.creator-spring.comThank you to our Patrons, including Igli LaciSupport us on Patreon: https://www.patreon.com/Newsthink Special thanks to the following for permission to use...2025-06-2007 min
Rad Season Action Sports PodcastGroup Y Live: Mike Ciprari Founder of SJC Custom Drums & Loyal to the Craft on Drums, Hustle & CommunityMike Ciprari is the Co-Founder of SJC Custom Drums and Founder of Loyal to the Craft: Helping Creatives Fuse Passion with Purpose. Mike Ciprari shares his journey from from a passionate young drummer to a successful entrepreneur. He discusses the evolution of his business, the challenges of balancing touring and entrepreneurship, and his commitment to giving back to the music community. Mike reflects on the importance of relationships in the music industry and how they have shaped his career and the growth of SJC Drums. We go into why he started Loyal to the Craft a...2025-06-1238 min
Rad Season Action Sports PodcastGroup Y Live: Adam Wilson Founder of D/CAL on Subcultures, Creativity and Building an AgencyAdam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital l...2025-05-2951 min
Rad Season Action Sports PodcastGroup Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace CultureAmy Stanton is the Founder & CEO of Stanton & CompanyAmy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.Topics...2025-05-1644 min
Rad Season Action Sports PodcastGroup Y Live: Courtney Carter Seattle Sounders FC & Reign FC Chief Revenue Officer on The Evolution of Soccer Marketing in AmericaCourtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.Key topics covered in this episode:Courtney's...2025-05-0151 min
marketerTALKMarketer Talk mit Philipp WestermeyerKI schafft neuen "wilden Westen" für SEO, Communities werden Markenkern: Westermeyer verrät, was Besucher der OMR 2025 von ChatGPT-Chef und Ryan Reynolds lernen können.
Communities als Erfolgsgarant für Markenbildung
In den letzten Jahren sind erfolgreiche neue Marken fast ausschließlich durch den Aufbau von Communities entstanden. Der klassische Ansatz, über Fernsehwerbung eine Botschaft zu kommunizieren und darauf zu hoffen, dass etwas gekauft wird, funktioniert kaum noch. Dieser Trend spiegelt sich im OMR-Programm wider, wo JP Performance und Kai Pflaume konkrete Einblicke in erfolgreiches Community Building geben werden – ein Thema, das laut Westermeyer "der Kern von Social Media" i...2025-04-2936 min
Rad Season Action Sports PodcastGroup Y Live: Brian Garofalow CEO at Skullcandy on Reviving a LegendBrian Garofalow Chief Executive Officer at SkullcandyOn this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry.In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market.Discover how Skullcandy is engaging with communities...2025-04-1640 min
Rad Season Action Sports PodcastGroup Y Live: Monica Medellin Filmmaker on Women in Sports, Media & ImpactMonica Medellin is a Film Director, Executive Producer & Unscripted TV CreatorMonica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others. In this episode, she shares journey from growing up in Los Angeles, where she developed a passion for surfing and filmmaking, to h...2025-04-1049 min
Rad Season Action Sports PodcastGroup Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & CommunitiesJonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton a...2025-03-2745 min
Drinks With CarolineThe Business of Branding featuring Mike Cessario - Founder of Liquid DeathSend us a textMarketing maestro, Mike Cessario describes Liquid Death as an entertainment company.He calls Amazon the great equalizer, and articulates his goal to build a multi-category, healthy beverage platform.His advice to entrepreneurs is “to de-risk the offer” and “pursue something you know better than anyone else.” 2025-03-2051 min
Rad Season Action Sports PodcastGroup Y Live: Dustin Hinz | CMO at Firestone Walker Brewing on Brand Building, Curiosity & 805 BeerDustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing CoDustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man, and now leading marketing at Firestone Walker Brewing Co., he’s navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped...2025-03-1355 min
Rad Season Action Sports PodcastGroup Y Live: Florian Klaass | Founder of K&CO on Music, Red Bull and ControversyFlorian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influences in action sports, the innovative projects he led at Red Bull and the challenges he faced during the COVID-19 pandemic. Including a public controversy that led to his departure from the company. Florian reflects on the lessons learned from his e...2025-02-1351 min
CPG VibesCPG Vibes News Wire - February 9th, 2025Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling and still water varieties—is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement released today.While building the brand and establishing street cred based on scrappy marketing, Liquid Death CEO Mike Cessario said the $7 million Big Game buy provides “no cheaper way to reach over 1...2025-02-0904 min
Rad Season Action Sports PodcastGroup Y Live: Trevor Graves | President at Nemo Design on Snowboarding, Photography & CreativityIn this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves.Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity in action sports, and how technology, particularly AI, is reshaping creative work. Trevor also reflects on the challenges and triumphs of running an agency, the significance of networking, and offers valuable advice for aspiring creatives and athletes.Trevor...2025-01-3043 min
The Lesser Known People PodcastMike Cessario - Liquid DeathMike Cessario, the mastermind behind Liquid Death, took the wild concept of making water hardcore and somehow made it work. A former punk rocker and marketing genius, Mike decided bottled water needed a metal makeover—because hydration just wasn’t edgy enough. With cans that scream “death metal album” and a motto to “murder your thirst,” he turned a basic human necessity into a rebellious lifestyle choice. Who knew staying hydrated could feel like moshing in a circle pit?2024-12-0328 min
Any Insights Yet? with Chris KocekReframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid DeathWhat is risk?For most people, a risky situation is one where you’re exposed to danger.Put another way, it’s the possibility of something bad happening.But for Andy Pearson, VP of Creative at Liquid Death, the definition of risk takes an interesting detour. For Andy, the real danger is not that something bad will happen, but that nothing will happen at all.No reaction. No learning. No breakthroughs.Just a boring piece of creative, dead on arrival, completely ignored.That’s why, over the course...2024-10-3136 min
Masters of ScaleFrom brand savant to accidental entrepreneur, with Sophia AmorusoFrom founding the viral fashion brand Nasty Gal to inspiring and living the #Girlboss movement, Sophia Amoruso’s ideas tend to catch fire quickly. She joins host Jeff Berman to share her “accidental” entrepreneurial journey – building an e-commerce brand with nearly $100 million in revenue and then starting Girlboss Media – all with no formal business training. Now, Sophia is focused on supporting and teaching a new generation of entrepreneurs, as Managing Partner of the early-stage venture fund, Trust Fund, and the online community Business Class.Listen to our episode with Liquid Death's Mike Cessario: Apple & SpotifyRead a tra...2024-10-0332 min
HUNGRY.Oli Russell-Cowan: How Liquid Death are Taking Their US Success to Europe, Creative Audacity, Tapping Into Interwoven Subcultures and Bottom-Up Creative LeadershipJust because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:Hard seltzerHard kombuchaProtein water (Fiesty will change this)Nootropics - taking ages to land on our wet little islands>The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging tri...2024-08-191h 34Masters of ScaleLiquid Death’s Mike Cessario: Trust your tasteCan drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art1...2024-07-1134 min
The Empire Builders Podcast#156: Liquid Death – 99% MarketingLiquid Death is what happens when a very creative marketing guy got frustrated with the lack of courage from clients and bosses.
Dave Young:
Welcome to, The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple, is a Marketing Consultant, Story Collector, and Storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is… Well, it’s us. But we’re highlighting ads we’ve written and produced for our client...2024-06-0518 min
The Fifth Hammer Growth PodcastDifferentiating on Brand, Not Product: How Liquid Death Made Hydration CoolIn this episode of "The Fifth Hammer Growth Podcast" titled "Differentiating on Brand, Not Product: How Liquid Death Made Hydration Cool," we take a closer look at Mike Cessario's journey with Liquid Death. This brand caught attention with its unique marketing strategy for selling water. Before Liquid Death, Mike worked on launching Western Grace brandy, gaining valuable entrepreneurial experience that played a crucial role in his next venture.We'll discuss how Liquid Death managed to stand out in a crowded market by being genuine and surprising, breaking away from traditional marketing methods. Our hosts, Spencer Matthews, Dave...2024-03-3137 min
Uncensored CMOHow Liquid Death founder, Mike Cessario, created a billion dollar water brandToday I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest beverage category in the US and disrupt market dominated by huge brands such as Coke and Pepsi. This is a truly inspirational story on how you can defy the odds, break convention, disrupt a category and do it all on a shoestring budget. If you're a challenger brand, this is a must listen.Timestamps00:00:00 - Intro00:01:10 - Mike’s ba...2024-03-131h 04
Shalom's podcastEpisode 275- Mike Cessario (Liquid Death CEO) Part 2In this episode Mike Cessario is back 3 years later for part 2 (go back and check Episode 115 for part 1)! They catch up on life, family, skateboarding and everything Liquid Death. Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Athletic Greens https://athleticgreens.com/oloc Removery https://removery.com code TOBYH2O Liquid Death https://liquiddeath.com/toby2024-03-112h 32
One Life One Chance with Toby MorseMike Cessario (Liquid Death CEO) Part 2In this episode Mike Cessario is back 3 years later for part 2 (go back and check Episode 115 for part 1)! They catch up on life, family, skateboarding and everything Liquid Death. Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Athletic Greens https://athleticgreens.com/oloc Removery https://removery.com code TOBYH2O Liquid Death https://liquiddeath.com/toby2024-03-112h 32
Built by Business: Amazon FBA, E-Commerce, Brand Building#322 - How Liquid Death exploded into a saturated bottled water marketIn a world where conformity often reigns, it's easy to get trapped in the cycle of mimicking others' successes rather than charting our unique course. In this episode, we explore the phenomenon of Liquid Death's innovative approach in disrupting the saturated bottled water market. Discover how Mike Cessario boldly went against the grain, refusing to conform to industry norms, and carved out their distinctive brand identity. Tune in as we dissect their strategy and glean valuable insights on forging your path to success amidst fierce competition. ⬇️ Click to view my available resources! https://www.an...2024-02-1428 min
How I Built This with Guy RazLiquid Death: Mike CessarioMike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible idea we could have?” His answer was Liquid Death: an aluminum can of water that looks like a cross between beer and poison. While it seemed self-destructive, the idea turned out to be brilliant: Liquid Death connected with customers who don’t typically buy bottled water, and built a moat around itself by being entertaining and edgy—something most brands struggle with. As a former ad-man with one failed business behind him, Mike initially sidelined his idea when he couldn't...2024-01-221h 19
This Is PropagandaS1E5: Everything Is Propaganda, Even YouSocial media creates an environment where propaganda becomes our default mode of expression. Because everyone is a brand.
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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com
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Cohosts: Josh Belhumeur and Malcolm Critcher
Story Editor: Matt Decker
Producers: Jaclyn Hubersberger and Reed Chandler
Additional Audio Engineering: Paul Injeti
Original music: Josh Belhume...2024-01-0319 min
Entrepreneur Network PodcastMike Cessario, CEO and Co-Founder of Liquid Death, on Turning a Passion Into a BusinessMike Cessario is the CEO and Co-Founder of Liquid Death, a forward thinking canned water start-up with the branding and flare of an energy drink. Pulling from his marketing and creative directing experiences, Mike turned his passion for health into a $700 million business. In just a short amount of time, he’s built the fastest growing water brand in the country, collaborating with celebrities such as Tony Hawk, Travis Barker, and Steve O.2023-11-0139 min
How Success HappensMike Cessario, CEO and Co-Founder of Liquid Death, on Turning a Passion Into a BusinessMike Cessario is the CEO and Co-Founder of Liquid Death, a forward thinking healthy beverage start-up with the branding and flare of an energy drink. Pulling from his marketing and creative directing experiences, Mike turned his passion for health into a $700 million business. In just a short amount of time, he’s built the fastest growing water brand in the country, collaborating with celebrities such as Tony Hawk, Travis Barker, and Steve O. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-0140 min
How Success HappensMike Cessario, CEO and Co-Founder of Liquid Death, on Turning a Passion Into a Business Mike Cessario is the CEO and Co-Founder of Liquid Death, a forward thinking canned water start-up with the branding and flare of an energy drink. Pulling from his marketing and creative directing experiences, Mike turned his passion for health into a $700 million business. In just a short amount of time, he’s built the fastest growing water brand in the country, collaborating with celebrities such as Tony Hawk, Travis Barker, and Steve O.2023-11-0139 min
Jughead's BasementEpisode 184: Mike Cessario the CEO and Founder of Liquid Death on LoFi Interviews with HiFi GuestsEpisode 184: Mike Cessario founder and CEO of Liquid Death talks to us about what is home and why a lot of good entrepreneurs are unemployable, rallying people to believe in you, irony, compassion, and our mutual love of the movie Real Genius, Exploring the complexity of the "Fuck You" attitude, advertising as entertainment, greatness is not supposed to be easily scaleable, what is a big idea in marketing, nailing a concept and making it reality, plus much much liquidy, can can, death metal, punk more And MORE!Jughead's Basement WebsiteJughead's Patreon2023-10-171h 31
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage InvestingWhy He Invested in Liquid Death, Dollar Shave Club & The Inner Workings of Venture Studio Model with Mike Jones, Co-Founder of Science IncWelcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. If you aren’t subscribed, come and subscribe below.Hey Friends,Our guest today is Mike Jones, one of the co-founders of Science Inc. Science Inc is a venture studio and fund that develops and invests in consumer-focused businesses. Some of their portfolio includes Liquid Death, Dollar Shave Club, and Grove Collaborative. We discuss:* How Science Inc. came together* How the venture studio model is different from typical venture* Venture studio model’s best...2023-08-3147 min
Future NonprofitLiquid Death: Lance Blair - Authentic Culture and BrandLiquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes...2023-08-2928 min
The Nick Taylor Horror ShowOrigin Stories LIQUID DEATH CEO & Co-Founder, Mike Cessario [Episode 108]Mike Cessario is the CEO and Founder of Liquid Death, an outrageous new canned water brand with quality mountain water engineered to murder your thirst! Liquid Death has made a name for itself as an extremely disruptive force of marketing, and the brand's outlandish marketing stunts are as refreshing as the water itself. To date, the brand has convinced 180,000 people to sell them their souls, has cursed its water with a real witch, and performed a reverse exorcism with an accredited warlock that allegedly put demons into the water. Customers who purchased during this time period were...2023-07-2055 min
Rad Season Action Sports PodcastTim Warwood on Famous First Words, Snowboarding and PresentingTim Warwood ex professional snowboarder, sport events commentator, TV, radio and podcast host and Founder of the game show Famous First Words. Tim Warwood is a British TV presenter known for his energetic style and entertaining hosting skills. Tim started snowboarding at Britain’s first indoor snow centre, the Tamworth Snowdome. It was there that he met his best friend Adam Gendle and they have been on a thousand adventures since. Tim started doing seasons and became UK Snowboarding Champion by 20. Travelling and filming with Gendle he got into commentating snowboarding events in th...2023-06-1953 min
Packaging Unboxd with Evelio MattosPackaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.
Connect with Danielle Beal, click here.
Connect with Evelio, click here.
Join the Packaging Pact, click here!
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📦 Support the pod by leaving us a review here.
...2023-06-0748 minPackaging Unboxd with Evelio MattosUsing Ai for Packaging Design - Will Ai replace me? | Ep 131I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.
Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.
Go to LuxePack, click here.
Connect with Evelio, click here.
Join the...2023-05-0415 min
Wall Street Vision Investment Podcast52. How Mike Cessario Made $700 Million With Canned Water (Liquid Death)Mike Cessario founded Liquid Death and it became a $700 million dollar business against all odds. The crazy thing is that Liquid Death is not some trendy energy drink - It’s canned water.
Now this isn’t the most conventional founder/CEO story. Mike grew up playing in punk rock and heavy metal bands and eventually became a graphic designer and advertising creative director.
While working on campaigns for big clients like Netflix, he learned tricks for capturing people's attention and getting them hooked on a product. But it wasn't until he noticed a subset of p...2023-03-1413 min
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water CoolLet's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com...2023-03-1420 min
Reframed by MustardEp.014 - Fast-growing millennial water brands and flying pigs!Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. Given its secret can't be taste (because water is tasteless!) Andrew and Ndubuisi discuss their thoughts on what has been behind the rise of Liquid Death, and how its founder, Mike Cessario, has seemingly made pigs fly!
2023-03-1354 min
Packaging Unboxd with Evelio MattosHow Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.
Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.
Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/
Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/
Site: https...2023-03-0154 min
Rad Season Action Sports PodcastTeddi Dean from Pro Skateboarder to Yoga, Mindfulness and Meditation TeacherTeddi Dean grew up in Huntington Beach, California where he was deeply involved in surfing and skateboarding culture. He competed extensively and was sponsored by Vans and Powell and Peralta. He was a member of the iconic Bones Brigade team during the late 70's and early 80s along side Tony Hawk, Mike McGill and Steve Caballero. Teddi had a deep interest in spirituality, which led him to yoga and mindfulness meditation and has deep appreciation for the Dharma and the teachings of the Buddha. Currently, Teddi leads the Mindfulness component at the Modern Elder Academy in Southern B...2023-02-061h 29
Packaging Unboxd with Evelio MattosWhat to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.
Join me in discovering the future of packaging at Paris Packaging Week.
Interested in visiting the show? Click here to learn more:
https://registration.gesevent.com/survey/1s8fal5...2023-01-2438 min
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death Mike Cessario is the Founder and CEO @ Liquid Death, the man hacking the healthy beverage market with the first hilarious water brand. It is working, Liquid Death's latest valuation was over a staggering $700M and Mike has raised over $200M since founding the company from the likes of Science Inc. Away's Jen Rubio, Dollar Shave Club's Michael Dubin, Swedish House Mafia and Tony Hawk to name a few. Prior to founding Liquid Death, Mike was in the advertising industry at a number of dirrect firms including VaynerMedia. In Today's Episode with Mike Cessario...2023-01-2046 min
Watching the BirdsWAKE UP! WE'RE THE #1 SEED & IT'S ONLY THE NEW YORK GIANTS!TODAY On Bell & The Birdmen, WHY is there weird energy going into the Eagles first playoff game? Also we caught up with Liquid Death CEO Mike Cessario to get his thought on Sirianni along with the new things at Liquid Death AND The first Barchard rant of the post season!THIS WEEK ONLY, Get 25% off our 'I'd rather be watching the birds' hat & all of Forbidden Canva's Eagles gearCode : GMENLOSSwww.ForbiddenCanvas.net ==== Subscribe To Our YouTube Hit us up on o...2023-01-2025 min
Packaging Unboxd with Evelio MattosSustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123If you're in cosmetics packaging you know this is the conversation you're having right now.
Should we be using recyclable?
Is chemical recycling a real thing?
How do we choose between aluminum and bamboo pulp pans?
Isn't our product too small to even recycle?
Will our customers adopt reusable cosmetics packaging?
If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde.
Connect with Eva Lagarde >> here.
...2023-01-1246 min
Packaging Unboxd with Evelio MattosDesigning with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process.
In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process.
We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape.
So, grab your headphones and join us as we delve into...2023-01-0436 min
Up Next In Commerce“Celebritizing” Your Way to CPG SuccessHow do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks. Tune in to learn:Fighting cyberattacks and legal battles against Mid-Day Squares (01:45)Launching without support from grocery stores (14:55)Why you should remove yourself from the data tracking obsession (24:40)“Cracking” TikTok (31:15)Mentions:Pepsi, Where is My Jet?Liquid Death, CEO and C...2023-01-0345 min
Packaging Unboxd with Evelio MattosReal-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?
Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.
The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.
Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of...2022-12-2838 min
Packaging Unboxd with Evelio MattosIs Packaging Design with Midjourney Bullsh*t? Nick Longo of the DGDC podcast | Ep 120Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry.
They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve.
These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas.
If you want to stay competitive in packaging design, get involved with this conversation today!
Listen to...2022-12-2249 min
Packaging Unboxd with Evelio MattosFrom Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok.
Learn more about Change Maker Creative here.
Connect with Lilli on LinkedIn
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Follow him to get daily packaging content and education, connect here.
...2022-12-1537 min
Packaging Unboxd with Evelio MattosHow Brands Design Packaging That Sells with Designalytics, Steve Lamoureux | Ep 118Do you want to increase sales with your packaging design?
Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them.
You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells.
Click here to learn more about Designalytics and how it can help you...2022-12-0848 min
Rad Season Action Sports PodcastTruls Brataas — Db Journey Founder on Design, Innovation and JourneysTruls Brataas is an engineer, CEO and founder of Db Journey. Growing up in Oslo, Norway, Truls started snowboarding. He got a scholarship to study Entrepreneurship in Utah and spent most of the time on the slopes. When he returned he wanted to continue studying and did a MSc in Mechanical Engineering back home. 3 years into the course Truls went travelling around the world, surfing, hiking and exploring. In 2009 on a surfing trip in Norway Truls met freeski legend Jon Olsson. They bonded on action sports and the idea of trying to redefine travel gear and enhance b...2022-12-0556 min
Packaging Unboxd with Evelio MattosPACDORA the Figma of Packaging Design | Ep 117You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com
In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines.
If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that.
T...2022-12-0120 min
Rad Season Action Sports PodcastMike Cessario — Liquid Death Mountain Water Co-Founder & CEO on Branding, Humor and Growing the Company to $700 Million in 3 YearsMike Cessario is the Co-Founder & CEO of Liquid Death Mountain Water. Mike always knew he wanted to start his own company. He saw a gap in the healthy beverage market for a water company built around brand humor. In January of 2019 Mike launched Liquid Death Mountain Water an aluminium canned water from the Austrian Alps. With damn right hilarious savvy marketing campaigns and a death to plastic approach they have gone full throttle in the CPG space and produced the raddest merch. Most recently LD have partnered with Martha Stewart on a Dismembered Moments Candle...2022-11-1456 min
Intelligence Squared: BusinessAdvertising Will Save Us from the Sea of Sameness, with VP of Creative at Liquid Death Mountain Water Andy PearsonCan advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water.For Gen Z water connoisseurs, Liquid Death has become a cult favourite. The punky, irreverent drink, designed like a beer ca...2022-11-1144 min
MTM VisionariesSnap Inc. Forum: The Now, Next, New PlaybookHow do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize new technology, countless channel options, and innovative thinking into a strategy that works. Today's special Visionaries episode features Kenny Mitchell, CMO of Snap Inc, Angelic Vendet...2022-11-1045 min
The Tom Ward ShowHow Mike Cessario Created Liquid DeathMike Cessario is truly a marketing genius. He drops so many gems in here, it's insane. Including how to test if you product will work, for free. It's worth listening just for that. And make sure you check out the full YouTube video and follow me on IG and TikTok for the best clips.
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Support this podcast: https://podcasters.spotify.com/pod/show/tom-ward2/support2022-11-0852 min
Up Next In CommerceWhy Liquid Death Didn’t Water Down Its Marketing StrategyHow can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.Tune in to learn:Which metrics matter and why you should not be hyper-reactive (7:20)How to use merchandise to actually build brand loyalty (12:55)Coming up with design ideas for merchandise (19:04)Mentions:Austin City Limits Music FestivalMike Cessario (CEO and Co-Founder of Liquid Death)Up N...2022-11-0830 min
Packaging Unboxd with Evelio MattosPackaging Glenfiddich Time : Reimagined, with Here Design | Ep 111In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended.
A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.
Here Design explains how their team looked beyond the product to the promise o...2022-10-2039 min
This Week in StartupsTikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)
(0:00) J+M tee up today's segments!
(2:13) Starlink, 5G, and the rapid advancement of internet connectivity
(8:57) TikTok appears to be hiring for product fulfillment centers in the US
(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike C...2022-10-1359 min
Saville Productions Purpose PodcastMike Cessario on Liquid Death's killer marketingRupert Maconick sits down with Mike Cessario on how his company is fighting plastic pollution with comedic marketing.Mike Cessario is the CEO and co-founder of Liquid Death, a mountain water company #murderingyourthirst and bringing #deathtoplastic. The company recently raised $75M in its latest funding round.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. 2022-10-0427 min
Packaging Unboxd with Evelio MattosWhere Are the Female Executive Creative Directors? | Ep 103Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.
We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive.
From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.
Connect with Chloe Templeman
Learn more about Big Fish
Learn about Pentawards
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*Are you a...2022-08-1721 min
TLDR - How They Made ItEp. 6 - Mike Cessario: Mountain Water Millionaire (Liquid Death)Mike Cessario is the founder of Liquid Death, the canned water company that was started a mere 5 years ago and is now worth over $525 million. Breaking into any industry successfully is tough, and breaking into the canned / bottled water industry is no joke. But that is exactly how Mike scaled his company, with jokes. Liquid Death's website is full of hilarious taglines and puns, which they have incorporated into their marketing strategy. Listen to the podcast to find out how Mike successfully built his company in a highly competitive market. 2022-08-1320 min
Packaging Unboxd with Evelio MattosThe Power of Strategic Packaging Design with Chloe Templeman | Ep 102Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.
In this episode you are going to get 3 big things:
1) What happens during a strategy workshop that shapes the brief
2) What information you need to gather before it hits design
3) How to get your logic straight before you bring the magic
Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.
Links:
...2022-08-1028 min
Packaging Unboxd with Evelio MattosThe Secret to Better Packaging Design, Shhh... | Ep 101Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective.
What's effective? Well, selling your product and being sustainable.
In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers t...2022-08-0509 min
Packaging Unboxd with Evelio MattosTop Packaging Design Trends for 2023 | Ep 100What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year.
So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends!
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*Are you a fan of PDU and want to connect and learn from Evelio’s smilin...2022-07-2911 min
Packaging Unboxd with Evelio MattosHow To Go From Graphic Design to Packaging Designer | Ep. 99In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry.
In this episode you'll get a few key insights:
1) How to stand out and get noticed by potential clients or employers
2) Your responsibility to the consumer as a packaging designer
3) How niching down in your industry can help position you as an expert
And a ton more.
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Pick up a death metal PDU hoodie 🤘🏽here2022-07-2011 min
Packaging Unboxd with Evelio MattosPackaging Files - RGB vs CMYK | Ep 98In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?
In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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P...2022-07-1505 min
Packaging Unboxd with Evelio MattosHow To Choose Sustainable Packaging Materials | Ep 97Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start.
If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episodes of PDU.
If you want to support the podcast you can subscribe or leave...2022-07-1208 min
Packaging Unboxd with Evelio MattosHow Packaging Sounds Is As Important As It Looks | Ep 96When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds?
The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.
In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.
Please join me i...2022-06-2229 min
Packaging Unboxd with Evelio MattosPackaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees.
Connect with Matt here
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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See Scott B...2022-06-2030 min
Packaging Unboxd with Evelio MattosDesigning Type for Packaging with Scott Biersack | Ep 94Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography.
Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type.
If you want to support the podcast you can subscribe or leave a review w...2022-05-2635 min
Packaging Unboxd with Evelio MattosWaste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling.
With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
2022-05-1318 min
Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Part 4 of 4 | Ep 92Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening.
Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging.
** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.2022-05-0518 min
Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Here's why you have to listen:
1) How does a brand or designer even begin to work with Terracycle?
2) How do you create truly reusable packaging?
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:
1) The differences between practically recyclable and technically recyclable, and why this matters.
2) Learn how brands view Sustainability today
3) Different types of...2022-04-2119 min
Packaging Unboxd with Evelio MattosHow to Design Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:
1) The differences between practically recyclable and technically recyclable, and why this matters.
2) Learn how brands view Sustainability today
3) Different types of...2022-04-1214 min
Packaging Unboxd with Evelio MattosPackaging Design En Español con Hernan Braberman el Branderman | Ep 88En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores.
En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad.
Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros.
Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una res...2022-04-0441 min
Packaging Unboxd with Evelio MattosDesigning Emotion Into Your Packaging - Jennie Potts B&B Studio | Ep 87Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality.
In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business.
You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award.
If you want to support the podcast you can subscr...2022-03-2338 min
Packaging Unboxd with Evelio MattosButterflyCannon Innovation & Sustainability - Jenny Cairns | Ep 86 Part 2How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process?
This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.
Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now l...2022-03-1628 min
Packaging Unboxd with Evelio MattosHow to Design FMCG Packaging with Neha Tulsian of NH1 Design | Ep 84Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions.
Here are three massive things you’ll take away from this episode:
1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the...2022-03-0929 min
Talking to OurselvesMike Cessario, founder of Liquid DeathMike Cessario is the founder and CEO of Liquid Death, the fastest growing nonalcoholic beverage brand EVER. Mike is hacking the bottled water market, inspired by heavy metal and punk rock culture, and a motto to "murder your thirst." Using 100% recyclable aluminum packaging and zero plastic, Mike’s evil mission is to make health and sustainability fun and disruptive. Since the inception of his brand in 2018, Mike has raised $125 million in funding. Liquid Death products are currently sold in over 29,000 retail locations nationwide, including Whole Foods, 7-Eleven andTarget. From its branding to its marketing, the food and beverage category ha...2022-03-091h 19
Damn Good BrandsOrigin Stories: LIQUID DEATH CEO & Co-Founder, Mike CessarioMike Cessario is the CEO and Founder of Liquid Death, an outrageous new canned water brand with quality mountain water engineered to murder your thirst! Liquid Death has made a name for itself as an extremely disruptive force of marketing, and the brand's outlandish marketing stunts are as refreshing as the water itself.To date, the brand has convinced 180,000 people to sell them their souls, has cursed its water with a real witch and performed a reverse exorcism with an accredited warlock that allegedly put demons into the water. Customers who purchased during this time period were...2022-01-2752 min
Wharton Marketing MattersCEO & Co-Founder, Liquid DeathMike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing! Hosted on Acast. See acast.com/privacy for more information.2021-10-0425 min
The Horror Flicks and Guitar Picks PodcastMike Cessario of Liquid Death & Will Carsola of Mr.Pickles / Momma Named Me Sheriff / Dead Till DeathListen as Mike, Will, and I discuss their upcoming Liquid Death based Horror film "Dead Till Death", we brainstorm a performance of Liquid Death on Ice, and much more on this week's episode!
To Support the Podcast : https://www.patreon.com/horrorflicksandguitarpicks
Original Podcast Artwork by @LoudmouthThreads
https://loudmouththreads.bigcartel.com/2021-07-2741 minShalom's podcastEpisode 115- Mike Cessario (Liquid Death co-founder and CEO)In this episode Toby talks to Mike Cessario, co-founder and CEO of water brand Liquid Death. They chat skating and punk, graphic design, ad agencies, keeping bands together, his short rap career, starting a brandy company, branding and marketing, origins and journey of Liquid Death, the afterlife of plastic and the importance of aluminum cans vs. plastic bottles. Please remember to rate, review and subscribe and visit our youtube channel https://www.youtube.com/tobymorseonelifeonechance2021-05-032h 02
One Life One Chance with Toby MorseMike Cessario (Liquid Death co-founder and CEO)In this episode Toby talks to Mike Cessario, co-founder and CEO of water brand Liquid Death. They chat skating and punk, graphic design, ad agencies, keeping bands together, his short rap career, starting a brandy company, branding and marketing, origins and journey of Liquid Death, the afterlife of plastic and the importance of aluminum cans vs. plastic bottles. Please remember to rate, review and subscribe and visit our youtube channel https://www.youtube.com/tobymorseonelifeonechance2021-05-032h 02
The Punk Rock MBAMike Cessario (CEO, Liquid Death)Finn Mckenty chats with Mike Cessario, the CEO of Liquid Death, about the company's start, their marketing approach, and much more! If entrepreneurship interests you, get ready to take notes.Follow Mike Cessario on Instagram.Follow Liquid Death on Instagram and Facebook.Check out and buy Liquid Death.Sponsored by: Hello Fresh (use code punkrockmba10)Follow The Punk Rock MBA on Twitter, Facebook, and YouTube.Follow Finn McKenty on Instagram.Check out Finn's social media coaching program.Sign up for the PRMBA Newsletter.PR...2021-01-041h 04
Launch PadThirsty? End it With Liquid DeathThere's tap, bottled, sparking, and now, Liquid Death... water. Mike Cessario, Founder of canned water company "Liquid Death" shares his story about how the idea came about and where you can get it today. See acast.com/privacy for privacy and opt-out information.2020-08-2625 min
My First Million#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned WaterJoined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike gives the backstory on Liquid Death (2:30), Shaan asks Mike “where does this idea come from?” (7:30), Mike talks about how big the business is (10:20), Mike...2020-06-0555 min
TechieBytesRethinking how to sell water (feat. Mike Cessario)Episode 65: We spoke with Mike Cessario, Co-founder & CEO at Liquid Death, a company that helps you murder your thirst and save the environment with its canned mountain water at the same time. We discuss how important marketing is for companies selling commodities, why plastic is even more terrible for the environment than you may have realized, and how he plans to ramp up distribution. Enjoy!
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Support this podcast: https://anchor.fm/besttechie/support2020-04-1446 min
Taste RadioInsider Ep. 66: Next Level Advice On Investment, Goals, Profitability & MoreThis special edition of Taste Radio Insider highlights actionable insights and advice from interviews with six founders, creators and investors who joined us on the show during the second half of 2019. Our guests include Zico founder and Powerplant Ventures co-founder Mark Rampolla; Zoe Feldman, the director of the Chobani Incubator; Rick’s Picks founder and CEO Rick Field; Mike Cessario, the founder and CEO of Liquid Death; Harbinger Ventures founder Megan Bent and Chris Kirby, the founder of Ithaca Craft Hummus. Show notes: 1:28: Mark Rampolla, Founder, Zico; Co-Founder, Powerplant Ventures -- We kick off the epi...2020-01-0341 min
Hitting The Mark1 Year Anniversary SpecialThere are 782 minutes of combined insights and inspiring journeys we had to edit down to arrive at this 32-minute special, which hones in on 5 key areas:Brands challenging the normThe importance of people – Your tribe and your cultureInvestors' viewpoints on brand thinkingBrand DNA - your brand in one wordAnd to finish it off, not-to-be-missed brand advice from these successful entrepreneurs and investors that we needed to bring back up front and center.Show your support for Hitting The Mark, and if you have been listening and have not rated the show yet, please do so...2019-10-2531 min
Taste RadioInsider Ep. 51: The ‘Death’ of Modern BrandsIn this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. As part of our interview, Cessario spoke about the rapid rise of Liquid Death, which earlier this year raised $1.6 million in a seed round that included Dollar Shave Club founder/CEO Michael Dubin and Twitter co-founder Biz Stone, and how his experience as an ad exec and as a creative director for Netflix played into the cre...2019-09-1247 min
Hitting The MarkLiquid Death: Mike Cessario, Co-Founder & CEOIn this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands. Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from the likes of Michael Dubin, of Dollar Shave Club fame, and Twitter co-founder Biz Stone, is nothing b...2019-07-1951 min
I Have No Idea What I'm Doing - NewS01:E07 "Sci-Fi Fraternity"Before leaving social media for real, please #GiveAaronTheVaderMask
This episode of I Have No Idea What I'm Doing is sponsored by:
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Ginuwine’s Pony on YouTube
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IMPORTANT FOLLOW-UP: Andrew received his couchsofa.
Buckwheat Neck Pillow
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We’re already in the rationing
Bernie Sanders seems to have collected many Trekkies among his supp...2019-05-131h 03