Shows
Movies In Trouble'Mortal Kombat' [1995] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.This week we enter the chaotic arena of 'Mortal Kombat' [1995], a production as intense as the tournament it portrays. Born from the risky idea of adapting a hyper-violent video game for mainstream audiences, the film faced script rewrites, casting shake-ups, location injuries & sicknesses, and a visual effects team trying to bring a fantastical creature to life on a very "mortal" budget. From Paul W.S. Anderson fighting to prove himself to actors training through pain and uncertainty, the road to Outworld was anything but smooth, and despite the behind-the-scenes turbulence, Mortal Kombat somehow pulled off a flawless victory in...
2025-12-051h 30
Your Marketing DudeIf They Don’t Know Or Trust You, They Wont’ Buy From You. Video Solves That….In this episode of Your Marketing Dude, Mike dives into why attention is the most valuable currency in business today and how video is the fastest way to build trust, authority, and recognition in any industry. He breaks down why individuals can outperform full companies in 2025, the psychology behind video-based trust, and how authentic, consistent content positions you as the expert people want to work with. Mike explains how to build omnipresence across multiple platforms, why repurposing is essential, and how inexpensive video ads can create massive visibility for just a few dollars. If you need a simple, actionable...
2025-11-2226 min
Movies In Trouble'The New Mutants' [2020] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.After years of delays, reshoots that never happened, a release date shuffle that felt like a game of musical chairs, and a premiere that hit theaters with a thud, 'The New Mutants' became the last nail in the 20th Century Fox / X-Men universe coffin. In this episode, we break down what worked, what never stood a chance, and why this troubled production became a fittingly chaotic farewell to the Fox mutant saga. From the genre-bending horror ambitions of the director, to the last minute studio shuffle thanks to a legendary Stephen King property, we discuss just what put these...
2025-11-211h 33Your Marketing DudeHow Referable Are You With Stacey Brown RandallIn this episode of Your Marketing Dude Podcast, Mike Cuevas chats with referral expert Stacey Brown Randall about creating client experiences that make people rave and refer. Discover how to build lasting relationships, stand out authentically, and grow your business without ever asking for referrals. Timestamps 0:38 – 1:47 — Guest Introduction: Stacey Brown Randall 1:48 – 3:09 — Stacey’s Referral Framework 3:10 – 4:16 — What Makes a Business Referable 4:16 – 5:25 — The Three Groups You Get Referrals From 5:25 – 7:29 — What a Referable Client Experience Is 7:29 – 10:37 — Work Touch Points vs Relationship Touch Points 10:37 – 13:12 — Creating Memorable Client Experiences 13:12 – 16:54 — Client Experience → New Business Pipeline 16:54 – 19:13 — Understanding Client Emotions 19:13 – 21:19 — Identifying Client Moments & the “Quiet Voice” 21:19 – 24:41 — Gifting Strategies That Work 24:41 – 26:02 — Tailoring Touch...
2025-11-0834 minYour Marketing DudeStop Letting Your Business Run You: Building Systems That Actually WorkIn this episode of Your Marketing Dude, Mike Cuevas sits down with Joshua Pono, a 16-year real estate industry veteran known as “the systems guy.”Josh shares how most business owners — not just in real estate — are trapped working in their business instead of on it, and how the right systems can free you from chaos, burnout, and inefficiency. From his early struggles as an overworked agent to building scalable systems for brokerages, Josh explains the real difference between processes and systems, how to automate intelligently, and why your business should serve you — not the other way around. Whether you’re an...
2025-11-0147 minYour Marketing DudeConsistency: The Real Secret Behind Content That Pays OffAfter an 18-month break, Mike Cuevas — The Marketing Dude himself — is back with a story that reignited his drive to create. When Gary Vaynerchuk unexpectedly mentioned Mike’s podcast on Tom Ferry’s show, it became a powerful reminder of what consistency really does for your brand. In this comeback episode, Mike breaks down the long-game mindset behind content creation, why your personal brand is your biggest differentiator, and how showing up every week can turn you from invisible… to unforgettable. 🎧 Highlights: Your browser does not support the video tag. 🎥 Watch Episode 1 Highlights
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2025-10-2500 min
Movies In Trouble'The Fugitive' [1993] - C.E. Garcia, Mike Cuevas, with Wackoe of '90mins On Film.'Movies In Trouble returns! And we’re going on the run with Harrison Ford in 'The Fugitive,' the movie that made “I didn’t kill my wife!” a meme long before memes even existed. With Harrison Ford dodging trains, jumping off dams, and Tommy Lee Jones’ unstoppable one-liners, we will try to figure out how this TV remake got made and accidentally turned into a Best Picture nominee. And joining us for the chase is Wackoe (90mins On Film), because if we’re going to talk about chaos, we might as well invite the expert.
2025-10-171h 28
Movies In Trouble'The Punisher' [2004] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.This week, we take aim at 2004's "The Punisher," a film loaded with budget cuts, script rewrites, and a popsicle interrogation scene that no one asked for. Join us as we dig into Thomas Jane’s Navy SEAL makeover, John Travolta’s primadonna pre-production antics and "phone-it-in" mob boss portrayal, and the messy production that left Marvel’s grim antihero with more melodrama than mayhem.
2025-09-051h 20
Movies In Trouble'Street Fighter' [1995] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.“Cocaine, Chaos, and Capcom!!” - In 1995, Capcom’s smash-hit video game made the leap to the big screen, and promptly punched itself in the face... With Jean-Claude Van Damme delivering some of his most unintentionally hilarious line readings ever, and Raul Julia turning in a gloriously over-the-top farewell performance, Street Fighter became a chaotic cocktail of corporate meddling, rushed shooting schedules, and script changes, resulting in a campy, bizarre action-comedy that’s remembered less for its martial arts, and more for the sheer fact it even exists.
2025-08-151h 34
Movies In Trouble'Judge Dredd' [1995] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez."Welcome to Dredd Reckoning!" In this weeks episode we dive face-first into the chrome-plated chaos of 'Judge Dredd’ (1995), a movie that asked: “What if RoboCop had zero self-awareness, and took his helmet off every five minutes..?” With Stallone growling through poorly written (and delivered) one-liners, a director losing complete control, and Rob Schneider becoming the comic relief in a dystopian hellscape, this film was supposed to launch a franchise... but instead, crash-landed into a mess of rewrites, ego, and designer shoulder pads.
2025-07-111h 32
Movies In Trouble'Dredd' [2012] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.In this episode of 'Movies In Trouble,' we head to the concrete dystopian streets of Mega-CIty One for 'Dredd' [2012], the action-packed comic book adaptation starring Karl Urban. Directed by Pete Travis, and ghost-directed by screenwriter (and future Director) Alex Garland, we break down its '2000 AD' comic book origins, some of the film's behind the scenes trouble, its cult status, and why this adaption not only deserves justice, but a sequel as well.
2025-06-271h 34
Movies In Trouble'Zardoz' [1974] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez."Zardoz," directed by John Boorman and starring Sean Connery, isn't a film for everyone, but it's definitely a film for our resident "Zardoz" expert! Listen as he takes the reigns on this latest episode, and struggles to keep it from spiraling completely out of control, as his cohorts struggle to keep control of their laughter, quips, and passing judgement on a film that is now considered way more than a cult classic.
2025-06-131h 27
Movies In Trouble'Alien Nation' [1988] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Travel with us back to 1988 as we examine Alien Nation, the high-concept sci-fi buddy cop film starring James Caan and Mandy Patinkin. Released during a boom of genre hybrids and high-stakes studio gambles, Alien Nation promised to be a bold allegory about race, immigration, and integration—but behind the scenes, it was plagued by rewrites, studio interference, and major third-act reshoots. In this episode we explore how director Graham Baker struggled to hold the project together, and how the original vision from screenwriter Rockne S. O’Bannon was reshaped in post, and how Alien Nation still managed to launch a a...
2025-05-161h 18
Movies In Trouble'The Predator' [2018] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.This time, we set our sights on The Predator (2018), Shane Black’s much-anticipated reboot of the iconic sci-fi franchise which originated with Arnold Schwarzenegger, and quickly devolved into one of the most chaotic productions in recent history. From extensive reshoots and drastic third-act changes, to test screening disasters and last-minute studio interference, this troubled entry was plagued from the start. We'll unpack the film’s messy road to release, the controversies surrounding its casting, and how a promising return to the franchise ended up alienating both longtime fans and newcomers alike.
2025-05-021h 22
Movies In Trouble'The 13th Warrior' [1999] - C.E. Garcia, Mike Cuevas and Ben Gonzalez, with Gabe "The Calilbo."For the first time we’re joined by a special guest: cohost of '90mins On Film' and 'Fairway Conversations,' Gabe "The Calilobo," who helps us as we journey into the chaotic production of 'The 13th Warrior,' starring Antonio Banderas — a film plagued by reshoots, a skyrocketing budget, and numerous creative clashes behind the scenes. From Michael Crichton's takeover, to a release date shuffle that pushed the film to "dump-month" of '99, this adaptation of 'Eaters of the Dead' was in serious trouble long before it ever reached audiences.
2025-04-181h 14
Movies In Trouble'Cobra' [1986] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez."Crime is a disease, and so was this production...” In this epsiode, we put on our shades and sink our teeth into 'Cobra'—the 1986 Sylvester Stallone vanity project where the script got shorter, the muscles got bigger, and the behind-the-scenes chaos got deadlier than anything onscreen. From on-set ego wars to last-minute cuts and a director who got the nickname of ‘Comatose’, this one had it all. It made money, confused critics, and left a trail of bruised egos in its wake.
2025-04-041h 23
Movies In Trouble'Salem's Lot' [2024] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.After years of delays, reshoots, and a mysterious disappearance from Warner Bros.' release calendar, 'Salem’s Lot' (2024) has become one of the most troubled Stephen King adaptations in recent memory. Take a listen as we dive into the film’s long road to completion, the shifting landscape of studio vision, and whether this long-lost vampire tale should've never seen the light of day.
2025-03-211h 07
Movies In Trouble'Rollerball' [2002] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.In this episode, we take a hard look at the 2002 remake of 'Rollerball,' directed by action legend John McTiernan (Die Hard, Predator)... What was supposed to be a high-octane reimagining of the 1975 cult classic, became one of the most infamous studio disasters of the 21st Century. Strap on your skates, grab your helmets, and join us as we race through the wreckage of Rollerball (2002)—a film that crashed and burned way before it even reached the starting line.
2025-03-071h 16
Movies In Trouble'Venom' [1981] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.“Two Maniacs. One Movie.” Have a listen as we sink our fangs into the chaotic production of a crime thriller derailed by clashing egos, on-set brawls, and a revolving door of directors. Starring the notoriously volatile duo of Klaus Kinski & Oliver Reed, the film was meant to be a tense hostage drama, but behind the scenes, tensions ran higher than the suspense on screen. We explore how the original director Tobe Hooper ("The Texas Chain Saw Massacre") abruptly exited the production, why Kinski and Reed’s feud turned physical, and how the film managed to slither its way to...
2025-02-141h 08
Movies In Trouble'Superman II' [1980] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.In the season premiere of Movies In Trouble it’s “The Tale of Two Dicks,” and 'Superman II,’ a film caught between two directors and two competing visions. Originally helmed by Richard Donner, who had already filmed much of the sequel while making Superman: The Movie, the project took a dramatic turn when he was fired and replaced by Richard Lester. In our Season 2 premiere, we explore the behind-the-scenes power struggles, the reemergence of lost footage, and the lasting impact of a superhero sequel that nearly fell apart before it could soar.
2025-02-071h 24
Movies In Trouble'Fitzcarraldo' [1982] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.In this episode, we delve into the chaotic production of Werner Herzog’s Fitzcarraldo, a tale of ambition, obsession, and sheer madness both on and off screen. From cast changes, natural disasters, and the infamous real-life feat of hauling a 320-ton steamboat over a mountain, we explore how this legendary film nearly capsized.
2025-01-241h 09
Movies In Trouble'Return to Oz' [1985] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Before Tim Burton & Guillermo Del Toro brought their dark visions of fantasy to the big screen, Academy Award winning Sound & Film Editor Walter Murch attempted to deliver a dark sequel to a technicolor masterpiece from the 1930's unto the world, and failed miserably. Listen as we take a look at how a troubled production completely missed the mark for Disney and one of the biggest literary properties of the 20th Century.
2024-12-061h 11Your Marketing DudeHow To Stand Out In The MarketplaceYou can’t build an attraction based business WITHOUT having a brand. I don’t think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace.People don’t remember what you do, they remember how you do it. The hardest part most service based businesses or individuals have is seeing themselves as a brand. NOTE: Listen to the latest podcast with College Hunks Hauling Junk & Moving Founder Nick Friedman. Here’s a sneak peak…. “I work for a broker and they are my brand…” NO...
2024-10-1200 min
Movies In Trouble'Logan's Run' [1976] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Before there was Star Wars, Alien, and even Battlestar Galactica, there was Logan's Run. In this episode, learn how this movie is so ahead of its time, that it languished in development hell for nearly a decade, and how this movie became so influential that it's been next to impossible to get a 21st century remake off the ground.
2024-10-111h 25
Movies In Trouble'Cursed' [2005] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.After the success of the Scream Trilogy, Wes Craven and Kevin Williamson re-teamed for what was originally supposed to be "The Silence of the Lambs" meets "The Wolf Man," which is light years from what we got. Listen as we find out what truly makes the early 2000's era Dimension Films release a "Movie In Trouble."
2024-09-271h 04
Movies In Trouble'Solo: A Star Wars Story' [2018] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Originally modeled after the likes of 2001: A Space Odyssey, Top Gun, and elements from the height of the "Cold War," Solo: A Star Wars Story originally had a completely different look, from a completely different set of directors, with a completely different villain… Let’s find out why it was a “Movie In Trouble.”
2024-08-231h 08
Movies In Trouble'Tango & Cash' [1989] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Not all 1980's action movies have aged very well, and particularly those mega-budget spectacles that were seemingly controlled by "Action Heroes" Arnold Schwarzenegger & Sylvester Stallone. In our return episode, find out how passing on 'Beverly Hills Cop,' and the commercial failure of Stallone's passion project 'Cobra,' lead us to this Frankenstein of an action movie which [almost didn't co-star Kurt Russell], better known as 'Tango & Cash.'
2024-08-121h 18
Movies In Trouble'Tango & Cash' [1989] - C.E. Garcia, Mike Cuevas, and Ben Gonzalez.Not all 1980's action movies have aged very well, and particularly those mega-budget spectacles that were seemingly controlled by the "Action Heroes" of that decade. In our return episode, find out how passing on 'Beverly Hills Cop,' and the commercial failure of Stallone's passion project 'Cobra,' lead us to this Frankenstein of an action movie, better known as 'Tango & Cash.'
2024-08-091h 18Your Marketing DudeHow A Chiropractor & Designer Created A Killer BrokerageToday we are joined by Dionne Malush and Mike Hanlon, and they are gonna tell us about how they created one killer brokerage.
The post How A Chiropractor & Designer Created A Killer Brokerage appeared first on Your Marketing Dude.
2024-06-2933 min
Movies In Trouble'The Lone Ranger' [2013] - C.E. Garcia and Mike Cuevas.As the show's format continues to evolve, we passionately discuss Johnny Depp and Jerry Bruckheimer's actiion, comedy, western vehicle, "The Lone Ranger," and how Gore Verbinski sought to turn the classic genre on its head.
2024-02-2355 minMovies In Trouble'Full Metal Jacket' [1987] - C.E. Garcia and Mike Cuevas.On our premiere episode, we visit Stanley Kubrick's 1987 classic Vietnam war film, "Full Metal Jacket," and discuss the trials and tribulations on what became a tumultuous 13 month journey, from the time the cameras started rolling, to it's theatrical release.
2024-02-021h 132024-02-021h 13Your Marketing DudeYou Cannot Be Online WITHOUT Retargeting Anymore (Ft. Stephen Whiting)Marketing is everything, and big part of that is ads. I know, it’s a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand. Resource Check Out Street Text Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What’s up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Inte...
2024-01-1300 minYour Marketing DudeVideo in 2024, It’s No Longer OptionalToday we have Nick Niehaus on the show and we are discussing video in 2024. If you aren’t using video, then you are doing something wrong. Get ahead before it’s too late. Resource Nick’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:01:40:20 – 00:02:10:17 Unknown So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly...
2023-12-1600 minYour Marketing DudeYou’re An Entrepreneur, Not a Real Estate Sales PersonIf you still see yourself as just someone who sells houses, you might need to reevaluate. In this market, you should be an entrepreneur. You should constantly be looking for new ways to make money in this market and new ways to capitalize on a shifting market. Resource Dan’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:03:33:13 – 00:04:04:18 Unknown So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webster, Real Estate Marketing Dave. And this podcast is all about building...
2023-11-1800 minYour Marketing DudeEducate, Nurture, Convert (ft. Mark Sullivan)Education content is boring, we all know it. But how can we use it to cultivate an audience and improve our brand image. Resource Mark’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:00:02:07 – 00:01:05:13 Unknown Tell the editor your name and the website that we’re going to put in the show notes here. My name is Mark Sullivan and the website is Homeowner Dash Handbooks. Who are you ready to rock? Yes, to anyone. 00:01:09:21 – 00:01:28:18 Unknown So how do you attract new business? You constantly don’t have to chase it...
2023-07-1500 minYour Marketing DudeA Million Reasons To Get A Moving TruckWhat sets you apart from your competition, and if you say “I care about my customers,” you are exactly the same as all of the rest. Today we talk about how to stand out, and how to make sure people know you are actually different. Resource Check Out Her Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:05:04:20 – 00:05:32:18 Unknown So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong p...
2023-06-2400 minYour Marketing DudeThe Art of the Cold CallWe may all be over cold calling, but we can’t pretend it isn’t an art form and occasionally a necessary skill. Today we are going over what it takes to close luxury listings with just some good, old fashioned cold calling. Resource Check Out His Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand pe...
2023-05-3000 minYour Marketing DudePros and Cons of Working LeadsShould you be working leads? Is it really worth it in the long run? How can you be maximizing clients in the easiest way possible? Three Things You’ll Learn in This Episode What you should and shouldn’t do in this market. Where the business is. Should you buy leads? Resource Check Out Exclusive Agent Referrals Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this pod...
2023-05-2000 minYour Marketing DudeIt’s Time to be a BadassThis market is tough and requires real elbow grease. Time to take charge and be a real badass if you wanna succeed and thrive in this market. Three Things You’ll Learn in This Episode What you should be looking for in this market. Why you need to be an investigator in real estate. How you can be a badass in this market. Resource Check Out Stefani’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase...
2023-05-1300 minYour Marketing DudeBack to the BasicsBusiness has changed and it’s scary. What do you do in a downturn market? You go back to the basics, because there is still a lot of money to be made now. Three Things You’ll Learn in This Episode The basics of marketing in this economy. What you’re doing wrong right now. Why this market is so scary, but doesn’t have to be. Resource Check Out The Locker Room Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business? You constantly don’t ha...
2023-05-0600 minYour Marketing DudeThe Power of Visual Imagery and What it SaysToday we are talking about the power of visuals. We mean branding, photos, videos, anything you can see. If you don’t have a strong visual presence, you don’t have a brand. Three Things You’ll Learn in This Episode Why your brand needs a visual. How you can incorporate visuals in your marketing. How PhotoUp can help you create marketing your real estate business. Resource Check Out PhotoUp Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase...
2023-04-2900 minYour Marketing DudeNo One Gets a Lead on First TouchIf you are expecting one conversation to convert your next client, you might need to think again. Today we are going to talk about what it takes to keep the referrals coming. Three Things You’ll Learn in This Episode How to build relationships with clients. Why you aren’t converting leads. How you can bring in more clients. Resource Check Out SheridanSt Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: Speaker 1 0:00 So how do you track new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas...
2023-04-2200 minYour Marketing DudeRepositioning Your Skillset for the New MarketIt’s hard to deny that the market is shifting, maybe even changing. If you are hoping that you can just coast through it, you may need to start thinking about how you can take your existing skillset, and make it work for whatever comes next. Josh Perez is the Principal Broker of Synergy Mortgage Group and is an investor. Three Things You’ll Learn in This Episode How can you change with the market? What might be on the horizon of the market? What’s next for the industry. Resource Check Out Synergy Mortgage Group Real Estate Marketing Dude T...
2023-04-0800 minYour Marketing DudeWhat’s the Next Big Thing in Real Estate?Real Estate is changing. There is no avoiding the upcoming market shifts, but what does that mean for Real Estate? There is always money to be made, you just need to find how to capitalize on it. Three Things You’ll Learn in This Episode How can you change with the market? What might be on the horizon of the market? What’s next for the industry. Resource Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi...
2023-03-2500 minYour Marketing DudeMaking Your Brand Pop in Slower Times with Jason FrazierIt’s hard to deny that we are in a recession, but how can you put your brand and business in a position to still succeed? Can you even succeed in a recession? Three Things You’ll Learn in This Episode How can your site convert clients? How to generate more referrals. What being authentic looks like in the marketing world. Resource Check Out Leadpops Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike C...
2023-03-0400 minYour Marketing DudeHow to Overcome the Fear of What Others ThinkBeing yourself can be difficult, especially when you are worried what other people think of you, but it’s important to be authentic, even when you can’t help but wonder how you are perceived. Three Things You’ll Learn in This Episode Why are we so afraid to put ourselves out there? How to overcome the fear of rejection. What being authentic looks like in the marketing world. Resource Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase...
2023-02-2500 minYour Marketing DudeBeing Fearlessly Authentic with Holly CarrollToday we are talking to Holly Carroll about how being authentic is a crucial element to your brand. We’ve said it before and we will say it again. No one will trust you if they can tell it’s not the real you. Holly Carroll is the Muskoka Luxury Realtor and author of “Selling Secrets You Can’t Afford To Miss.” She is also the former Miss Canada. Three Things You’ll Learn in This Episode Learn how handwritten notes reach your audience. How do you get people’s attention? Authenticity always works best. Resource Check Out Holly’s Instagram Real...
2023-02-1800 minYour Marketing DudeBuild an Audience with PersonalizationToday we are looking at how to stand out. There’s a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let’s find out. Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more. Three Things You’ll Learn in This Episode Learn how handwritten notes reach your audience. How do you get people’s attention? Authenticity always works best. Resource Check Out Audience Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Insta...
2023-02-1100 minYour Marketing DudeHow to Buy and Sell Real Estate, Tax FreeIn today’s market, we should all seek to be investor friendly, especially as agents. We are looking at how investing is a great way to accumulate tax free real estate. Mat has been at the forefront of the Self-Directed IRA industry since 2006. He’s CEO of Directed IRA, a partner at KKOS Lawyers, a national speaker, a top-ranked podcast host, a best-selling author, and a self-directed retirement investor. Mat is a VIP Contributor at Entrepreneur and is an expert author at Cryptopedia. Three Things You’ll Learn in This Episode The benefits of real estate investing. What is the be...
2023-01-2800 minYour Marketing DudeLong Form vs Short FormThree Things You’ll Learn in This Episode What is the biggest difference between long form and short form content? What are the advantages and disadvantages of each? Which one is best for you? Resource Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But rememb...
2023-01-2100 minYour Marketing DudeVIP Branding for 500+ Deals a YEARSometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don’t just talk to your clients, love on them. Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home. Three Things You’ll Learn in This Episode How to diversify your offering. The difference between marketing and advertising. How you can stay...
2022-12-3100 minYour Marketing DudeGet Out of Your Comfort Zone & MarketToday we are looking at another way to combat this recession; expanding beyond your current market and your comfort zone. Whether that’s expanding to neighborhood, city or state, get out of your comfort zone. It might be scary, but this is the perfect opportunity for you to expand your brand and your business. Scott is the broker and owner of Finish Line Realty, an independent brokerage that serves the Greater Louisville area as well as Nolin Lake in Central Kentucky. He also produces Real Estate Distilled, host some of the biggest names in real estate. Three Things You’ll L...
2022-12-1700 minYour Marketing DudeAdapting to Shift With InvestorsToday we are talking about how investors are handling this recession. Like agents, they have to adapt to survive this market, and with the right strategy, thrive. Martin is the founder and host of the Stroudsburg Real Estate Investors club. With his leadership the group has gone from zero to over three hundred members in less than two years. He currently manages and operates a Real Estate Investing firm operating over five million dollars in assets and he helps investors get above average returns by investing passively in multifamily Real Estate with him and his team. Three Things You’ll...
2022-12-1000 minYour Marketing DudeHow to Position Yourself to Win in a Down MarketToday we have a returning guest, all the way back from our first ever episode! We are bringing the in the big guns to help you survive this recession. Most agents have never seen this type of market but some of us have not only made it through, but leveraged it to put us ahead. Find out how. Michael Hellickson sold real estate for over 20 years, listing and selling over 100 homes/month, and carrying over 750 active and pending listings at one point. He began his real estate career in 1991 and has been among the top 1% of all agents nationally...
2022-12-0300 minYour Marketing DudeBuilding a Taco Brand that Stands OutToday we are talking to someone who knows exactly what their brand is and has capitalized on it with precision. Everyone loves tacos and Alex has discovered a way to merge that with his business helping people find places to live in Austin. Alex helps people find places to live in the Austin area and he has pretty great taco recommendations too. Three Things You’ll Learn in This Episode How do you make sure everyone knows your name? How are top agents thriving during a recession? Why you need to be making content and developing a brand. Resource Vi...
2022-11-2600 minYour Marketing DudeAttracting Clients & Agents Creating ContentToday we are talking to Suneet Agarwal, the CEO of the #1 realty team in California. What’s his strategy that keeps him at the top and how is he planning on riding this recession? Suneet Agarwal is a real estate coach and CEO of BIG BLOCK REALTY NORTH. He is currently ranked as the #1 agent in Greater Sacramento MLS and is the CEO of Best Sac Homes Group, the #2 mega team in California as ranked by the Wall Street Journal and Real Trends. His 12 years of dedication to his clients and his strong work ethic have made him one of...
2022-11-1900 minYour Marketing DudeDoes Your Brokerage Matter?Today we are gonna be talking about brokerages. Are they worth it? What’s the benefit? Do you really need them? You might be surprised but they just might help you survive this recession. Three Things You’ll Learn in This Episode Does your brokerage really matter? How can your brokerage help you through the recession? Why teams can be important to helping you grow. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business? You constantly don’t have to chase it. Hi, I’m Mi...
2022-11-1200 minYour Marketing DudeSelf Storage- The Most Interesting, Cash Flowing InvestmentToday we are looking at alternative and supplemental ways to thrive during this recession. It’s a hot season for investors and my provide exactly the financial freedom you are looking for. AJ Osborne has overcome insurmountable odds to be where he is today and now has a bestselling book and top rated podcast about the success he found in the self storage industry. Three Things You’ll Learn in This Episode Why you should consider investing during a recession. How you can invest in the self-storage industry. How you gain financial freedom when times are tough. Resources Check Out...
2022-10-2900 minYour Marketing DudeBe a Solution with Lead Generation, Not a Sales PersonToday we are continuing the conversation on how you can use the recession to launch your brand in front of everyone else. While everyone else is cutting costs and attempting to just weather this thing through, you should be capitalizing on the marketing vacuum and making sure everyone knows your name. Three Things You’ll Learn in This Episode How you can capitalize on lead generation without spending a fortune. How to develop a message that clients relate to. How to present the right solution to sellers and earn a bunch of new clients. Resources Real Estate Marketing Dude Th...
2022-10-2200 minYour Marketing DudeOwn Your DatabaseToday is gonna be a quick lesson on how you can not only survive, but thrive during a recession. While everyone is cutting costs and sacrificing marketing, you can start dominating the field. One of the best ways to do that is to start with your database. Three Things You’ll Learn in This Episode How to seize opportunities in this market. How to use your database to maximize clients. How can we stay in front of our database? Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do...
2022-10-1500 minYour Marketing DudeArt of ConversionIf you don’t have a strong skillset, then it’s time to work on one. Conversion is probably the strongest one you can have and it’s as easy as dating. Rock Thomas is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make sure you aren’t missing out on clients. Resources Check Out His Website Re...
2022-10-0100 minYour Marketing DudeChange the ConversationIt’s hard to deny we are seeing an economic recession. While that is a scary thought for those in the real estate industry, the truth is that there is a lot of opportunity for us. Three Things You’ll Learn in This Episode How should we handle the recession? What can we still do when the market slows down? How to position yourself during a recession. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi...
2022-09-2400 minYour Marketing Dude2 Things to Do in RecessionI know there’s a lot of people right now who are scared and worried about what’s going to happen with the future of the market. There’s no doubt transactions are down and some people are struggling. But some people are still doing really well. What can we do to help us survive this economic shift? Three Things You’ll Learn in This Episode What is your brand? What are the components of a brand? Why is a brand important? Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcri...
2022-09-1700 minYour Marketing DudeBrand vs Brand Identity with Jason ByersSo what we’re gonna be chatting about today is brand vs brand identity. What the hell is it? Is my broker my brand? Are you the brand? Why do you need it? Why is it important? I’m telling you right now that if you do not focus on your own personal brand, you’re going to be out of business Jason Byer serves as the marketing and partnership manager at Crowdspring, where he helps businesses and individuals grow their brand and make more money. Three Things You’ll Learn in This Episode What is your brand? What are the...
2022-09-1000 minYour Marketing Dude4500 Leads From Tik TokToday we’re going to talk about attraction. How about 4500 leads just through Tik Tok? the person who created that is on the other end of this podcast. And he’s not even in the United States of America. This is the power of content creation and done consistently. Our guest today, Rob Roper, is also known as the Aussie Mortgage Guy. He teaches financial education to anyone willing to learn and has over 300,000 followers on Tik Tok. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the ma...
2022-09-0300 minYour Marketing DudeHoly Shift, Now What with Phil Duke Jr.Holy shift, what the hell is going on? A lot people are hurting right now in the industry, but this isn’t as bad as you think. Market shifts can be a blessing in disguise, especially if you are willing to adapt. Phil Duke Jr started as a realtor but took a break during the 2008 market crash. In 2015, he jumped right back in and started his own company a few years later. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make sure you aren’t miss...
2022-08-2000 minYour Marketing DudeGetting Personal & Authentic with Your Email Marketing with Kevin SnowToday we are talking about more marketing. And specifically we’re going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online? Kevin Snow is the founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure…he knows how to help companies take thei...
2022-08-0600 minYour Marketing DudeBid My Listing with Ryan Dranginis & Chris WesserToday we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from multiple realtors and decide which is the best fit for them. Ryan Dranginis, Chief Marketing Officer, and Chris Wesser, Chief Strategy Officer, are part of an exciting new tool for sellers and agents; Bid My Listing. Be sure to check out their website and social media platforms at BidMyListing.com. Three Things You’ll Learn in This Episode Wh...
2022-07-2300 minYour Marketing DudeViral Video with Colin SchindlerWe have a returning guest today and you might have seen him recently. He just launched a viral video called “All the Listings,” a blink 182 remix. Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5% for transactions in the US. He stars in a Blink-182 parody video which quickly went viral. Three Things You’ll Learn in This Episode How authenticity boosts your marketing. How to look at yourself as a brand. Why do people need to relate to you? Resources Learn more about Colin Schindler Learn more about David Casey Real Estate Marketing Dude T...
2022-07-1600 minYour Marketing DudeThe Recession Proof Business Model with Ryan Kelly and David CaseyThere is a recession coming and what are we going to do? For the last seven years I’ve been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out. Three Things You’ll Learn in This Episode How to prepare for the recession How important is your database? How to build your brand Resources Learn...
2022-07-0200 minYour Marketing DudeCreate and Multi-Purpose, Rinse and Repeat with Zac ShullYou know, if you’re gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it’s not just about shooting the video, you got to distribute it. And then when you’re done distributing it, then you need to multipurpose it. Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure to check out his Facebook group. Three Things You’ll Learn in This Episode How to multi-purpose your content What type of content is best for...
2022-06-2500 minYour Marketing DudeMore Money Less Hustle with Jess LenouvelToday we are talking about how we work on our business, quite often real estate’s a very easy business to literally become a slave to. People think that we can just choose our own hours, we don’t choose our own hours our clients do. And if their clients are choosing our hours for us, that means you have none. So what we have to really do is work very smart. Jess Lenouvel is the creator of The Listings Lab and has helped thousands of real estate agents manage their time and business to start attracting clients and not...
2022-06-1800 minYour Marketing DudeWhy Everyone Needs More Reviews with Will PenneyWe’re chatting about Google My Business today, and you guys have probably heard of this. I’ve been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clients, and it makes a lot of sense. The problem is I don’t really know how it works. So we’re bringing on a returning guest who’s been on here if you guys followed the show, we talked about how to dominate your sphere of influence through Facebook groups and stay in touch with them. Will Penne...
2022-06-1100 minYour Marketing DudeYou Got To Start Creating Content Somewhere With Chris BelloWe have a very interesting individual on today’s show, who’s transacting business in Texas, but he lives in Denver. What we’re seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can’t we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. We have the perfect guest that’s going to walk through how he’s doing this a...
2022-05-2800 minYour Marketing DudeKeep Creating Content & Remain Center of Attention With Maria QuattroneThe thing with real estate is, how do you market your business? I don’t believe we’re in a sales business. I believe we’re in a service business. Our guest today is gonna lay up what she’s doing. One of the things that is her claim to fame is that she does things differently. She’s not scared to put it out there. She’s authentic. She’s real. She’s raw. She just tells it how it is, and that’s what we need more of in this business. We don’t want any more fake fake fake fake...
2022-05-2100 minYour Marketing DudeStop Chasing Leads, Start Creating Content with Sarah Noel BlockWhat we’re gonna be chatting about on today’s episode, is what is content. Unfortunately, if you’re not creating content, you’re not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you’re trying to message anyone without creating content, all you’re really doing is selling your shit and you’re landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be...
2022-05-1400 minYour Marketing DudeHow To Use Video When New To An AreaToday, we have somebody in studio, we’re not in studio on Zoom, that just started doing video maybe three, four months ago, consistently. He’s done it in an area that let’s just say most people aren’t doing video, and because he was sort of sticking out like a sore thumb, he just shot right up. One of the questions we get is like, how do I use video if I’m going into a new market? Well, we’re going to show you that’s exactly what we’re doing here. Our guest today is Stan Hartzheim i...
2022-05-0700 minYour Marketing DudeRelationships, Relationships, Relationships With Euan GrahamA lot of times people say, I’m brand new to this market, How am I going to start, I don’t know anyone here and we hear that quite a bit on the show. Our guest today can be a huge inspiration to you all because he was from a different country. In 2008, he came to the States over from Scotland, and he started from scratch, like how I moved to San Diego and I just got my license. Again, I say this on the show, because I’m gonna start recruiting all you guys. When I got to San...
2022-04-3000 minYour Marketing DudeWhy I Would Create Content On Inflation Right Now?I usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they’re buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one’s talking about inflation. I don’t see one real estate agent out there talking about inflation right now. Why would we be talking about inflation? Well, it fucks up everything. So what I...
2022-04-0700 minYour Marketing DudeCase STUDY: What Happens After 6 Months of Consistent Content Creation?Today is something a little bit different. We’re not just not just me, it’s not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. Christine Johnson got into Real Estate to be able to give back. Christine and her husband also inves...
2022-03-1800 minYour Marketing DudeVideo Marketing-Identify Your Audience & Content StrategyWelcome to the first of a two part training! In this session I’m going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I’m going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there’s a couple things that we’re going to have to do ah...
2022-02-2500 minYour Marketing DudeWhat’s Your Plan For Retirement?Let’s pretend that you’ve been attracting business for five to 10 years, 15 years, 20 years, and you’re going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we’re joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Justin Ball is a Real Estate Investor/Entrepreneur. They’re about to pu...
2022-02-1700 minYour Marketing DudeCreate Media, NOT Advertising Or ProspectingGuess what we’re talking about today, marketing and marketing and marketing. But we’re gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you’re taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way, lead generation is dead a...
2022-02-0400 minYour Marketing DudeWorking in Your Business vs Work ON It with Josh FongerIf you haven’t been following this show, we’ve been on this little kick lately. And what we’ve been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you’re running an entrepreneurial business and you are the business you are the brand. And that means you’re running a damn business. If not, you’re just a salesperson. We’re gonna talk about how entrepreneurs really run their business as they spend more time setting up systems and things in their business...
2022-01-2000 minYour Marketing DudeHow To Optimize Your PPC Campaignsif you are an avid listener, you know we have been concentrating a lot on PPC. If you’re in real estate, you know that the Facebook way isn’t quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we’re seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you’re tuning into the show, you get the point on PPC. And we don’t want to beat that up anymore. What we do want to do is h...
2022-01-1200 minYour Marketing DudeDebunking Google AdsThe new year is coming and in the business world you’re probably hearing a lot about Google Ads. Facebook isn’t really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I’m going to take today’s lesson, or podcast as a lesson myself, because there’s a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I’m like, perfec...
2021-12-2700 minYour Marketing DudeStop Chasing Leads & Start Chasing CONVERSATIONSEvery single year in December, it’s one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we’re doing for next year. So what I want to do is bring on a friend of mine, he’s been on the show before, this guy’s a fucking killer. He’s ranked on the Inc 500 and what he does is all virtual. He doesn’t need an office he could do this from his in his underwear from the comfort of his damn l...
2021-12-2400 minYour Marketing DudeGetting Personal With Video EmailToday people don’t want fake they want personable and using video is one of the ways to do it. What we’re gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it’s a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that’s why they’re succeeding. Darin believes that human being...
2021-12-1600 minYour Marketing DudeYour Personal Brand Is Your Unique Selling Proposition with Tonya EberhartIf you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don’t do the same thing with your real estate business. Why not? It’s because you haven’t identified your brand. What we’re gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it. Today we’re bringing on a branding expert from brand face, Mrs...
2021-12-0700 minYour Marketing DudePPC Vs. Facebook Ads, Vs,. SEOif you’ve been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who’s an expert, and we’re going to talk about the pros and cons of different digital market...
2021-12-0200 minYour Marketing DudeAppreciation Is Attraction with Cole SlateHappy Thanksgiving everyone! First of all, there’s a lot of things that we’re thankful here for, but one of the things we are thankful for and what we’re going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you’re receiving and how to be thankful for all of the different business that we attract versus chase. I’m telling you in 2022 is the year the personal brand and the reason why that is is because let’s face it, you guys are all selling the exact same shit. E...
2021-11-2700 minYour Marketing DudeHow To Build A Never Ending Pipeline With Sherri JohnsonQuite often on the show, what you’ll hear me say is stuff along the lines of “Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It’s never a matter of just selling a house. So toda...
2021-11-1200 minYour Marketing DudeNo One Cares What the F*ck You Look Like On VideoWhat we’re going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don’t know what it is with a lot of people, but let’s be honest, you’re sitting there listening to this show right now and in the back of your mind, you’re telling yourself, Hey, I know I need to get on video. Instead of getting to work you delay the process. The reason why I know that is because it’s the fourth quarter and I can predict when the calls ar...
2021-10-2900 minYour Marketing DudeAdvertising vs MarketingI can’t tell you how many times in the past couple weeks that I’ve been having this exact conversation with people who’ve been calling in. They’re asking us to do their video services, or they’re doing something with our isting advocate, and they’re talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. Oftentimes...
2021-10-2200 minYour Marketing Dude$600,000 in closed GCU from YouTube OrganicallyThese days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There’s one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today’s episode is going to change that. We’re going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and free. Covering everything from strategy to key...
2021-10-0700 minYour Marketing DudeHow This Investor Finds 15-20 Motivated Sellers A MonthIf you’ve been following our episodes we’ve focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there’s a lot of interruption, people are trying to take your commission’s out, they’re trying to cut lenders out of the deal. There’s a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort o...
2021-09-2400 minYour Marketing DudeFinding Motivated Sellers on PPC & FacebookWith a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you’re layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by fi...
2021-08-2200 minYour Marketing DudeHow To Socially Farm For Referrals ON and OfflineIf you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social media posts, pop-by’s, and website building. Listen to this week’s episode to gain insi...
2021-08-1400 min