Look for any podcast host, guest or anyone
Showing episodes and shows of

Mike Gingerich

Shows

One HandshakeOne Handshake08: Mindset, Mission, and Meaning: How Mike Gingerich Redefined Success Through Service and Self-CareIn this episode, host Jillian Vorce speaks with wellness retreat leader, coach, and philanthropist Mike Gingerich. Mike shares his transformative journey from a successful marketing career to navigating significant personal and professional changes, ultimately finding fulfillment in helping others.He discusses the critical role of relationships, the power of mindset, and his work with iGive Global and Live It Well, supporting women entrepreneurs and promoting holistic well-being. Tune in to hear Mike’s inspiring story and gain insights on overcoming challenges, embracing change, and living with purpose.For Podcast Listeners: Liveitwell.eu/bodymind30   A 30-day onl...2025-02-1234 minGrow Your Video BusinessGrow Your Video Business379. Beyond Profit: Cultivating Impact and Purpose in Business with Mike GingerichIn this inspiring episode, Ryan Koral is joined by Mike Gingerich, an entrepreneur, author, fitness addict, and globally minded business guy. Broadcasting from Costa Rica, Mike shares his mission of "Add Value, Be Uncommon," emphasizing how personal missions can guide professional endeavors. Mike talks about the transformative power of taking vision trips to places like Ecuador, enhancing his business perspective, and fostering a deeper understanding of impact beyond profitability. He encourages entrepreneurs to think about their legacy, the balance between profit and purpose, and the enrichment that comes from contributing positively to people and the planet. Key...2024-04-0133 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.No Code App Builder ToolsIs your company wanting an app in the Apple and Google Play app stores?  Are you not wanting to spend 6 figures and potentially want a simpler way to build that you can manage or update?  Then it's time to look at no code app builder tools like Shoutem, Appy Pie and more.  In this podcast, we dive in with mo Ready to dig in?  Listen to this "No Code App Builder Tools" comparison and overview. View the full post here > Let me know what you think on Twitter @Mike_Gingerich2022-02-0809 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Facebook's New Name: Meta - What Changes and What Stays the SameFacebook has a new name!  In this episode, we dive into Meta, Facebook's new name including what changes and what stays the same. View the full blog post at Mike on Meta >2021-11-1112 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.SEO and Google Ranking Today - What's ChangedIf there is a question I get via email a lot, it's about SEO and ranking high in search results.  It usually goes something like this, "Mike, we aren't ranking well for .  Why not? Somehow they expect a simple explanation and an easy fix.  If it were that easy, everyone would be doing it and competing for top ranking!  It's not SEO and ranking high on Google is complex...and changing.  What worked last year is not guaranteed to work well this year.  In this podcast, I dive into the trifecta of key things that need to be loo...2021-10-1913 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Emerging Digital Marketing Tools for 2021Social media is so 2020! Now that we've moved beyond 2020 there are some emerging digital marketing tools for 2021 and key trends to be aware of that I want to cover in this Halftime Mike Podcast. Let's dive into this episode to look at the emerging digital marketing tools for 2021.   Listen in to learn more... Full blog post live Feb. 18, 2021 here: https://www.mikegingerich.com/blog/emerging-digital-marketing-tools-2021/2021-02-1011 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Excellence not PerfectionOftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right.  The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts. More on this and two other topics in this month’s Live with Mike.  I’ll also cover Landing Pages vs Web pages and the need to keep things simple. Ready to dive in? Let's go! Full vlog at https://www.mikegingerich.com/blog/why-excellence-not-perfection/2020-07-2813 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.The Importance of Business Data to Business Success TodayData is more important to your business success than ever before.  From website traffic stats to website speed and social media impact, data can help you review and channel what you do on the web.  Data is also critical to your business efficiencies and sales processes.  By giving customers or dealers access to data you can help take away bottlenecks, improve speed, and allow people to buy more easily.     Have you evaluated your data points?  What should you be watching and doing with your data? Full blog post and vlog here:  https://www.mikegingerich.com/blog/bus...2020-07-0711 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to do a Simple SEO Audit on your WebsiteDuring the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic search results for key terms, then it's time to learn how to do a simple SEO audio on your website with some layman's (non-developer!) tools! Let's dive into how to do a simple SEO audit on your website with specific instructions, results, an...2020-06-1112 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Moving Business Processes OnlineBusinesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue with remote teamwork and online sales. Let’s dive into business process options for doing things remotely. Full episode blog post and video will drop May 21 here: https://www.mikegingerich.com/blog/moving-business-processes-online/2020-04-2827 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Pivoting Well in Times of ChangeTimes of great change like we are in today, demand that we change.  The key is how we change...how we pivot.  We can pivot well or pivot poorly. In this episode I’ll dive into how we pivot.  In these times of COVID-19 Coronavirus, changes need to happen, pivots need to happen.  A pivot is a shift in direction.  It can be major, such as a 180 degree turn, or, like the vast majority it means shifting to some degree but not drastically. Let’s dive in! Full blog post with notes available here April 16 >2020-03-3115 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Types of Video Your Business Needs and How to Create ThemVideo has become a powerful marketing tool that works for businesses of all sizes.  It makes an impact that text can't, and it's definitely a step up over a photo.  With video consumption on the web continuing to grow, smart businesses are looking at ways to up their video marketing.  In this podcast episode I dive into the details about the types of videos that businesses can and should create, as well as how to do this with limited video skills using a powerful web tool called Wave Video.  Full blog post here: http://www.mikegingerich.com/blog/types-of-video-your-business-needs-and-how-to-create-them-2/2020-03-1208 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.The Need and Value of Providing Deeper Experiences OnlineToday's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.   So what exactly are we talking about and does your website need a deeper experience for your visitors? In this podcast episode I dive into the details of what has changed, examples of what others are doing, and key ways business can and should up thei...2020-01-2408 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to Lead a Remote Team Successfully using the 3 T'sRemote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. Full episode here: http://www.mikegingerich.com/blog/how-to-lead-a-remote-team-successfully/2020-01-1309 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.The Business Value of Digital EtiquetteThere is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as the interest in a vendor retaining you as a customer overtime. I dive into a number of examples of bad Digital etiquette as well as give specific tips on ways you can enhance your Digital Etiquette in email, social media, a...2019-12-1810 minDO.ERSDO.ERSDO.ERS 014 Helping people and organizations reach their highest potential with Mike GingerichEpisode 014 of the DO.ERS podcast features Mike Gingerich, a management and leadership consultant, a digital marketer, author, podcaster, triathelete, and the founder of a non-profit called iGiveGlobal. The post DO.ERS 014 Helping people and organizations reach their highest potential with Mike Gingerich appeared first on The Candy Factory.2019-11-2000 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Make Progress Not PerfectionToo many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% we think is needed when in reality it is totally good enough to be released and launched!  We've got to stop it and it takes personal self-awareness and business acumen to recognize this and move beyond it.  That’s what this podcast episode is al...2019-11-1905 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Be a Leader, not a BossThe statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective. So what do I mean by this differentiation of a leader from a boss?  That’s what this podcast episode is all about! Join in to discover the differences… Read the full blog post here with extra details >2019-10-1510 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Competing in the Internet Information Age - Differentiation is the KeyCompeting on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exposure, on the other hand your small business also has to contend with more competitors and succeed in a larger pool with lots more fish! In this episode we’ll dive into the key...2019-09-1709 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.4 Gems Most Social Media Marketing Plans are MissingIn this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got the post for you revealing for gems you may be missing!2019-08-1511 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Maximize your Facebook Live Videos with these TacticsYou've started doing regular Facebook Live times...Great!  Now ensure that you maximize your Facebook Live videos with these key tactics to get the most mileage out of each Live episode. Multiple tips on how to use your Facebook Live Video across multiple social media channels! Visit my blog for the full blog post recap and video!  Read here: 2019-07-1810 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Lead Generation with Instagram Stories and Facebook StoriesWelcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. Full Podcast episode here: https://www.mikegingerich.com/2019-06-2015 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Digital Marketing Opportunities and Tools Guide for Small BusinessesAs a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to know where to begin and how to “up your game.”   In this Halftime Mike Podcast I’ll share key online marketing opportunities in this post and give you key tips on how, why, and when to use each.  Full post...2019-05-1624 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.7 Instagram Growth Hacks for Business MarketersInterested in Instagram growth hacks for your business marketing?  I've got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in users and particularly in engaged users. The key is that what works best on Instagram to grow and engage the right audience that is relevant to your business is not necessarily the regular news feed posts.  Let's dive into the 7 hacks! Full post...2019-04-1820 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Online Marketing Funnels and ROIWhat are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Full blog post here >2019-03-2120 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Creating Low Cost Videos for Lead GenerationSimple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional videographer for most of your videos and they can be done in an effective way for those with no budget and those whose team members are camera shy. Full post here: 2019-02-2124 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Game Plan for Social Media Lead GenerationIn this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you're in the right spot! That's what I cover in this episode.  Let’s do it!2019-01-1723 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.What Metrics Matter? Determining ROI from Social Media and Web MarketingIn this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? Determining ROI" with your Social Media and Digital Marketing.   Full episode >2018-12-1313 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Top SEO & Digital Marketing Tips for Your Website for 20192019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and get my top SEO & digital marketing tips?  Let’s do it! Listen Now >2018-11-1521 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Book Launch Podcast of Making the Miles CountSpecial unique episode here with the book launch podcast of Making the Miles Count! I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the daily grind and waking up each morning with purpose and focus. I give you the background and the details on this new, unique book, that has personal stories, details from my life journey, and a outline of how I believe it can help you form new habits through the 21 day format of reading, reflection, and challenges. Making...2018-10-1815 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Email Marketing Tips: Keys for Each Stage of the Buying CycleEmail marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is a ROI of $44 for every $1 spent on email marketing.  Let that sink in.  Spend, $1, generate $44 in sales.  It has potential if you are doing it right! To succeed with your email campaign, however, you need to understand that you can’t just se...2018-09-2017 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Social Media Lessons from Hershey's Chocolate WorldRecently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came away from a visit to Hershey's Chocolate World impressed with a few of the ideas I saw being implemented. Interested in learning more about what I saw and learned? Let's dive in... Listen Now >2018-08-2315 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.YouTube and Pinterest as SEO Tools: Not Just Social NetworksIt's time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Both YouTube and Pinterest are established social media platforms.  Did you know, however, that YouTube is the #2 Search Engine on the web in terms of monthly searches?  Yep!  Second only to it's parent, Google! And did you know that over 1 billion searches are...2018-07-1915 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.The Instagram Algorithm DemystifiedAre you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. Let's dive in!  Full post: https://www.mikegingerich.com/blog/instagrams-algorithm-for-the-feed-demystified/2018-06-2115 minThe School of InspirationThe School of InspirationEpisode 24, SPECIAL: Mike Gingerich "Be the inspiration"."Be the inspiration", interview with Mike Gingerich. In this interview, we talk about mentors, sources of inspiration, profound changes in life, what Mike is most proud of, and how to add value to the global community. Mike is the President of Digital Hill Multimedia, Inc., a web development and software company, co-founder of TabSite App, a Facebook app service, speaker, and author of multiple books. He also wants to give back to the community, and one-way he's doing that is through the non-profit he founded, named IGive Global. To learn more about Mike, visit Mike Gingerich .com2018-06-0944 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.GDPR and your Business: What you Need to KnowGDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European Union to help in the fight against cybercrime. At its core, GDPR seeks to give people more control over the data they share with business entities on the internet. It’s evident that some businesses are currently misusing the information they collect from consumers. Cambridge Analytica, famous for influencing the last U.S. election, for instance, has obtained millions of personal records from Facebook without user permission because no laws ba...2018-05-1719 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.5 Ways to Reuse Blog Content to the MaxAre you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share on social media, and you move on. What if there could be MORE life from that hard-earned work!  Yes, there can be and should be! Join me as we dive in to give you 5 ways to reu...2018-04-1913 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Life Lessons from the United Airlines New York City Half MarathonHave you been to New York City?  Have you toured Times Square and Central Park? How about RUNNING through New York City? I did recently, and I had a great time!  This podcast episode is about my run, my training and the life lessons I learned along the way that you can draw from to inspire and sharpen your daily walk in work and life. Just a note...this is a different podcast from my norm.  You are going to start seeing some shifts in my podcast episodes as I broaden my...2018-04-0728 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Recent Social Media Updates in this Halftime Mike PodcastThe topics covered in this week's podcast are recent social media updates.  Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you  up-to-date.2018-03-1511 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Digital Marketing in 2018: What Matters NowDigital Marketing in 2018, what matters now?  It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on "Live with Mike"!2018-02-2412 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Live with Mike #2 for 2018: Tips for Instagram, YouTube, and Facebook VideoI dive into two key questions that came my way in the past week. First, was a call from a lady saying, "I was told I need to use Instagram for my business and someone told me you were the person to talk to." So we needed to quickly establish if she should be on Instagram and what she would do! Second scenario was a friend who had been interviewed by a TV show and shared their video from YouTube on his Facebook Page. I gave him the lowdown of why this was not the ideal...2018-01-1112 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Instagram Archiving & Instagram HighlightsInstagram announced the launch of two new features in the app related to Stories. I cover what Instagram Archiving is as well as the related Instagram Highlights and how to use the latter for business marketing.2017-12-1513 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Attracting the Right Audience with your Social Media Marketing Funnel - Part 2As noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  This is often the area where the biggest mistakes by businesses are made! In today's "Part II" we do a quick recap and then go further on this topic to give you actionable tips to implement in your Attraction phase of the digital marketing funnel. It's all about being strategic with your social marketing!  Are you?  Use this episode as a checklist to find out.  Ready to dive in? 2017-11-0918 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Attracting the Right Audience with Social Media to Grow LeadsAttracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  It's also one of the most missed and misunderstood aspects of digital marketing. Wanting to know how to maximize your use of social medial for growing leads through attracting the right audience? That's what today's podcast is all about... It's all about a strategic attraction plan using both free and paid social media to attract the right audience Ready to dive into the plan? Listen Now >2017-10-2617 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Why You Need a Game Plan for Online MarketingIt's a fact, you need a game plan for your online marketing! Too many businesses are operating "silos" on the web without any real cohesive connection.  Your website is run by the web developer or the IT team.  Your social media by a social media specialist, and your email marketing (if you are doing it), by yet another marketing person. With each doing their own thing gaps exist.  The only way to real results online is to have a cohesive Game Plan.  That's what this is all about in today's podcast.... The need for a...2017-10-1218 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.15 Facebook Tools you Need to Know about for your BusinessFacebook is the #1 most used social media network across North America, Europe, Australia, and South America.  It's a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network? A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments. Th...2017-09-2127 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.5 Facebook Marketing Mistakes to AvoidFacebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on this powerful marketing platform. A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments. The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So wi...2017-09-1421 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.What is a Digital Sales Funnel and How do you Build One?What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website. A digital sales funnel process is critical to actually growing leads that can convert to business online. Let's walk through an overview and the keys in each step of the funnel! Ready t...2017-08-2418 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Facebook and Social Media Updates August 5Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, new things have happened!  So let's get you caught up on the most recent "need-to-know" changes. Ready to go? Listen Now >2017-08-1014 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to Create a Ebook for Website Lead Capture UseHaving a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let’s dive into the what, why, and how to create a ebook!2017-07-2714 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.6 Local SEO Marketing Tactics to Improve Local Search RankingBeing found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We dive in, explain, and outline 6 tactics to help you get started in the second half! Ready to go? Listen Now >2017-07-1316 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Website best practice review for lead generationIs your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into a potential customer.   In this episode, I dive into 6 key foundations to include in your website best practice review for lead generation.  Take a "...2017-06-0819 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Keyword Research Tools for Website SEOKeyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO. Who does this apply to?  Beginners are going to get the most value and yet others even with more advanced skill can benefit from learning about the tools used and...2017-06-0816 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Website SEO Grader and Keyword ToolsWebsite SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each. Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into how a...2017-05-2517 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Using Facebook Marketing to Grow your Email ListFacebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.   Ready to dive in? Listen Now >2017-05-1116 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Why I published a Leadership DevotionalA leadership devotional what? My leadership devotional is a 30 day guide that you read daily.  Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study.  The goal is to help the reader to reflect and sharpen their leadership skills. However, the question remains, why would you publish this Mike? I typically write on digital marketing and social media topics.  All of these are practical and somewhat technical in nature related to the...2017-04-2719 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys that many referenced and spoke on at #SMMW17 this year. In this episode, I dive into my key takeaways and tips gleaned from over 3000+ marketers who descended upon the convention center in San Deigo.  Ready to dive in and ge...2017-04-1322 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.8 Lead Capture Free Offer Ideas for Growing Website LeadsIt's all about growing website leads in the online world!   Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead capture and often a weak area is the lead capture free offer itself.  If the other isn't a valuable incentive, your results will be poor. At the same time, neither does the incentive need to break your bank...2017-03-2316 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.5 Keys to Improve Email Open RatesGetting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open rate.  It does no good whatsoever to have great content if it never gets read!  In this episode we dive into 5 keys to improve email open rates. Ready to dive in? Listen Now >2017-02-2315 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.What is a Website Call to Action?Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It's often one of THE most overlooked lead capture and digital marketing components out there! Is your business using call to actions effectively on your website?  Let's look into the "what", "how", and "why" of call to actions for you website.  This little piece has tremendous value! Ready to dive in? Listen Now2017-02-2315 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to succeed online - 4 Keys for Online Marketing SuccessHow can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked and I decided to answer in this podcast with a look at the four key foundations I believe are absolutely essential to online marketing success.   Is your business doing well in the four areas I note below?  They are essential and cover your website, social media, email marketing and more.  Let's walk through the four in detail! Ready to dive in?...2017-02-0918 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Mobile Tips: Facebook Instant Articles and Google AMPIt's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode of the Halftime Mike podcast I dive into what Facebook Instant Articles are as well as Google AMP, and the reasons you might want to consider each. Ready to dive in? Listen Now >2017-01-2618 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Using Video in Social Media to Drive Web Traffic and LeadsVideo matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people into your company's nurture marketing. In this episode of the Halftime Mike podcast I dive into practical tactics for video use on Facebook and Instagram to drive website traffic and leads. Ready to dive in? 2017-01-1218 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Planning for 2017 Web and Social Media Marketing2017 is just around the corner and it's critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now!   In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social media marketing. Are you still only posting links and images to Facebook?  Do you know about the dedicated video feed in the Facebook mobile app?  How about the key Google Search Engine change they've announced is coming soon?   In th...2016-12-0819 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Social Media Lead Generation Ideas with the New Instagram UpdatesSocial lead generation is all about growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for generating leads! In this episode of the Halftime Mike podcast I dive into my special strategy for social media lead generation and, in particular, how the new Instagram updates make it a much more appealing platfor...2016-11-2416 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.What's News in Facebook and Social Media Marketing for Lead GenerationIt's time for an update podcast to talk about what's new in Facebook and Social Media Marketing for lead generation. If you've spent time with me before or are new here, you'll quickly pick up that I'm all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it's not about what's trendy or colorful, but about what can work.  I try to keep it simple and give you the updates you need to know today! In this episode of the halftime Mike podcast I dive into Facebook and...2016-11-1031 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Add Value. Be Uncommon. Big Picture Thinking for Longterm SuccessAdd value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It's a great opportunity to step back from the day-to-day tactics of marketing and reflect on the bigger picture of the "why" that drives the "what". Ready to dive in? Listen Now >>2016-10-2727 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Social Media for Lead GenerationSocial Media works!  Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There's a strategic difference! Discover the concept and what's beyond the social postings that you need to integrate and measure! Ready to dive in? Listen Now >>2016-10-1320 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.2017 Digital Marketing Planning ChecklistIs your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you can follow to help you prepare your budgeting and strategy for next year. Things change all the time, and rapidly, online so it’s important to stay current and my aim is to help you do that right here! In t...2016-09-2219 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Conversion Keys in the Social Media Marketing FunnelConversion keys help you sell.  When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I revisit each of the components of the Social Media marketing funnel and then dive deeper specifically into conversion keys to help you present offers that position you best to win the deal. Listen Now:2016-09-0818 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Email Nurture Strategy in Digital MarketingIs your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >  2016-08-2520 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Optimizing your Online Sales Funnel for Revenue GrowthWhat is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online sale funnel specialist Jeremy Reeves. Jeremy is one of the top sales funnel experts in the world today. He’s trusted to build funnels for Crazyegg.com computer products and dozens of other Inc. 5...2016-08-1142 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Lead Capture Tactics in the Digital Marketing FunnelLead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime Mike podcast I dive into the details on lead capture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >>2016-07-2817 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Growing an Online Business - The Alison J Prince Story2016-07-1437 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Growing Leads with Instagram and SnapChat - Interview with Sue B. ZimmermanAre you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat (and she slides in Periscope too) to drive traffic, grow leads, and cross-pollinate. New to "cross-pollinating" in social marketing?  You'll want to listen in! Full Show Notes >>2016-06-2333 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Business Efficiencies with Key Mobile AppsConverting PDFs to Boost Productivity   Traditionally, small business owners have followed four values to greater business success, but as of recently there has been another value that has found its place in small business management. The traditional values are: Time management Delegating tasks Good customer relations and Performance tracking  We are all familiar with these values and they are something we generally all try implementing. But now, there is a 5th and increasingly important value: Tech Proficiency, and even more specifically Mobile Device Efficiencies. Times change and smartphones are an integral pa...2016-06-1618 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Engagement Keys in Your Digital Marketing StrategyThis is Part 2 of a series. View part one >> Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement Keys in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel. You NEED to be engaging your web and social community to build rapport.  I talk about how to do this...   In this episode of the halftime Mike podcast I dive into the "Engagement" area of the digital marketing funnel.  What it...2016-06-0922 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Online Marketing Success: Attraction Content in the Digital Marketing FunnelAre you attracting more visitors to your website?  Do you have an "attraction plan"?  Online Marketing Success: Attraction Content in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel.   In this episode of the halftime Mike podcast I dive into the keys for attracting more visitors to your website and attracting the right community on social media! Listen Now >2016-05-2619 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to Amp your Content in Today's Noisy Online WorldHow can you get heard today? It's all about how to amplify your content in a super-busy online world! It's crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a single day!  So how is your business going to be able to compete in this sea on content? In this episode of the halftime Mike podcast I dive into web content. Particularly, how to amplify your content in today's noisy World online.  2016-05-1224 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Integrating Marketing with Lead Capture Tool WaftioIs your website performing for your business? Is your website truly generating leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture.   In this Halftime Mike podcast episode we dive into why lead capture matters, how it can be done, and one specific tool that can help!   Listen Now:2016-01-0723 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.How to Effectively Set and Accomplish Goals for Business and Personal LifeIt's that time of year..... goal setting. You hear about you.  You likely believe in it. Yet....it's so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive into a clear outline of a path forward that is clear, doable, and straightforward.  It will help you have a plan you can follow to accomplish your business and personal goals for next year.  In this Epi...2015-12-1720 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Hiring Digital Workers for your Team: The Interview ProcessAre you responsible for interviewing and hiring your team members? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers, the Interview Process. In the last episode of the Halftime Mike podcast I dove into evaluation and initial testing process for vetting and hiring digital workers.  These are workers that will not be physically in the same locatio...2015-11-2626 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Hiring Digital Workers: My How To GuideIs part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age!   In this episode of the Halftime Mike podcast I dive into my techniques for vetting and hiring digital workers.  These are workers that will not be physically in the same location as me.  I go through my process and shar...2015-11-1925 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Businesses Online: Keys for your Digital First ImpressionsHow's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so.  However, in today's social media day, a first impression a potential customer may have with your business may be through your employees activity on social media!  Are you thinking about that? Digital first impressions is the topic today in this Halftime Mike interview with Jeff Korhan.   View full show notes >>2015-11-1233 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Web Tools for Productivity: The Shift to Business in the CloudTimes have changed!  The "cloud" has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD's to install on computer is now available online, anytime and on our phones! In this livecast recording, we dive into web tools for productivity including a load of the latest tools for small and medium-sized businesses.  As well, we discuss how the shift to cloud software impacts business productivity. I'm joined by Now Marketing Group President, Jessika Ph...2015-09-0340 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Relationship Sales, Marketing, and Customer Service is HereIs your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business.  The days of sales blasts and obnoxious salesmen are dwindling. Business today that lasts is built on RELATIONSHIPS! In this episode of Halftime Mike I have three guests and we dive into a live Blab on the ways business has changed and what relationship sales, marketing, and customer service looks like today! My guests: Ravi Shukle is from London England!  Ra...2015-08-2747 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.The Contest Code: Discovering the Details for Successful Social Media ContestsSocial Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for a social media contest?  There's more to a social media contest than simply tossing up a message announcing that the contest is open!   Social Media Contests for Business Success: - How your business can grow leads with a contest- Keys to the length and awards you offer- The...2015-08-2024 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Insider Tips on Trends in Online Video with Sunny LenarduzziIt's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi is an award winning social media strategist, YouTuber and broadcaster. Sunny’s been seen on Hootsuite’s Social Update, Breakfast Television Edmonton and Vancouver, The Huffington Post, and a weekly social trends report on Rog...2015-08-0623 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Crowdfunding Campaigns: How One Startup Ran a Wildly Successful Kickstarter CampaignHave you thought about running Crowdfunding campaigns? Are you familiar with how they operate? Would you like to learn the Secret Sauce from a successful Kickstarter campaign? Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO.   Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, continue our interview in this episode of the Halftime Mike podcast. In last week's show we dove into how they together with a small, tight-knit team, set out...2015-07-3036 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.KOOSHOO: Ecommerce Store Grows with Feeling and Doing GoodThey left their jobs in corporate America. Purchasing one-way tickets, they headed to Asia. She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size and between New Zealand and Australia. Their background and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the meaning of that word...Feeling Good. It's a story you don't want to miss!   Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, are my guests in this episode of...2015-07-2328 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Halftime Mike: Drastic Life Results with Toni HarrisHow many of us would like to see some drastic life results?? Have you had some bumps and setbacks, or are you struggling to get that online business to the next level? You’ll want to listen into this interview about drastic life results with Toni Harris! Toni Harris is my guest on this episode of the Halftime Mike podcast!  Toni is a speaker, author, trainer, and all-around high octane change artist who lives it and walks it! She’s been down and out, I’m talking about on death’s doorstep...2015-07-0930 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Ignite your Content if you want to see your Business Grow Online!Content online has proliferated. You've heard all the tips about regular publishing of great content, creating quality images that communicate, and more. Yet everyone is doing that.  Great content is everywhere.  So how can you compete? More importantly, if you have great content, but no one sees it, is it really working for you?  What can you do about? Mark Schaefer is my guest on this episode of Halftime Mike!  Mark is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world...2015-06-2531 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Video Blogging that's Savvy Sexy and Social!Yes, I used the term "sexy" when talking about blogging, and in this case video blogging! Blogging and video blogging may not seem sexy, but Amy Schmittauer makes it so! Amy is my guest on this episode of the Halftime Mike podcast.  She's the founder and personality behind Savvy Sexy Social and leader of Vlog Boss Studios. We dive in and get gold from Amy on video blogging. Want to learn how video blogging can help your business and how to do it?  Listen in to this episode of the Halftime Mike Podcast!...2015-06-1925 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Blogging for Business: How One Man Launched a Growing EmpireWant ideas on how to grow blog traffic? Interested in ways to generate revenue from your blog? All this and more covered in this episode of the Halftime Mike podcast with guest Ricky Shetty, The Daddy Blogger! Ricky shares his personal story of growing a business online and along the way offers specific tips that can help your business. This week I am joined by Ricky Shetty, known online as the Daddy Blogger.  Based in Vancouver, British Columbia, Ricky owns and operates Daddyblogger.com where he writes about parenting from...2015-06-1133 minLiving it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.Facebook Videos: How to Create Optimized Videos with AppsWhat is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos?  I review 4 apps that can be used to easily edit and produce your videos on your phone and give you my process for it all! Facebook Videos: How to Create Optimized Videos with Apps: It's true, Facebook video is getting the most reach by far of any post t...2015-06-0528 minYour Digital Marketing Coach with Neal SchafferYour Digital Marketing Coach with Neal SchafferHow to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]This week, I am coming to you from Victoria, British Columbia, in Canada where I keynoted Social Media Camp. At the event, I ran into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms like MailChimp, Infusionsoft, Canva, and Hootsuite, and it’s so easy to use. It’s a great way to grow your following, get shared on social networks, and engage with people. Learn more in this episode!Key High...2015-05-2614 minInternet Marketing Mastery PodcastInternet Marketing Mastery PodcastSocial Media Camp - Mike GingerichDaddy Blogger TV host Ricky Shetty interviews Mike Gingrish live on location at Social Media Camp!!Mike GingerichDigital Hill / TabSitePresidentGoshenTwitter TwitterFacebook FacebookWebsitemikegingerich.com“Informative, no-nonsense, inspiring”.Mike delivers straight talk on growing leads and leverage with Facebook and digital marketing to help small and medium sized businesses elevate their game and win online.Mike is President of Digital Hill Multimedia, a web marketing agency, and co-founder of the TabSite.comcontest and engagement software. Mike also hosts a podcast, Halftime Mike, wher...2015-05-2406 min