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Showing episodes and shows of
Mike Griffin & Chris Newton
Shows
Marketing Qualified
Is Your Marketing Strategy a Hack or Just Plain Whack?
Send us a textDigital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app personalization, starting with Starbucks' customizable icons and exploring how seemingly minor features can drive significant engagement.Ever wished your weather app had personality? The hosts introduce "Carrot," a weather app that lets you adjust its tone from professional to downright profane. It's a perfect example of how even the mundane can become engaging through creative personalization. This sparks a deeper conversation about what...
2025-06-27
46 min
Marketing Qualified
Marketing in the AI Era, LinkedIn Bait-and-Switch, and the Quest for Digital Sanity
Send us a textMike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from frustrating LinkedIn engagement tactics to surprising platform effectiveness and emerging B2B influencer trends. Other topics covered include:• Is using ChatGPT for basic ideation making us intellectually lazy• The ubiquitous "comment for resource" LinkedIn tactic that rarely delivers• Why Instagram is surprisingly effective for some B2B marketing campaigns• Reddit's emerging importance in SEO strategy despite lack of first-party data• The challenges...
2025-06-13
39 min
Marketing Qualified
Episode 12: AI in the Marketing Room
Send us a textChris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communications. Also in this episode: • AI guest "Naomi" claims to be a VP of Marketing who deleted her LinkedIn account, immediately raising suspicion because no VP could have an ego small enough to actually do that• The guys discuss how a "What the Sistine Chapel taught me about B2B sales" post on LinkedIn showcases the forced busin...
2025-06-13
36 min
Marketing Qualified
Episode 11: The Salesforce Rant, The Gate Debate, and Attribution
Send us a textAnyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration despite its dominance in the market.Mike and Chris explore the fundamental paradox at the heart of Salesforce - why its extreme customizability becomes its biggest weakness. When companies need dedicated administrators making six-figure salaries just to keep their CRM functional, something's fundamentally broken. The hosts share war stories about extracting usable data, navigating clunky reporting...
2025-04-23
35 min
Marketing Qualified
Episode 10: Dirty Data and the Performance Illusion
Send us a textMike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities.• The Peter Principle suggests people get promoted to their level of incompetence• The Dilbert Principle argues incompetent workers are deliberately promoted to management to minimize damage• QBRs (Quarterly Business Reviews) would be unnecessary with proper data management and process adherence• Retention marketing should be rebranded as customer marketing to better reflect its purpose• Customer retention should be a company-wide responsibility, not siloed to specific department...
2025-04-18
38 min
Marketing Qualified
Episode 9: The Rings of Power Paradox – Marketing Masterclass, Product Failure
Send us a textEver stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global campaigns, celebrity endorsements, and prime placement across every imaginable platform, no amount of marketing magic can salvage a fundamentally flawed product.This principle extends far beyond entertainment. In today's hyper-competitive SaaS landscape, the era of marketing your way around mediocrity has ended. We explore how this reality shapes career decisions for marketers—why researching pr...
2025-04-16
37 min
Marketing Qualified
Episode 8
Send us a textMarketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think.The conversation kicks off with a provocative question: is website chat functionality dead? While once heralded as the future of lead generation, both hosts share their skepticism about chat's effectiveness as a marketing tool. Chris notes, "From a marketing standpoint, I've never really seen much success with just using chat to close a...
2025-03-18
37 min
Marketing Qualified
Episode 7
Send us a textChris and Mike discusses the biggest misconceptions about digital marketing, lament about opaque pricing pages and sales processes, debate the (lack of) viability of audio books as a marketing channel, and answer the question: Is chat as an acquisition channel dead? And because they can't help themselves, they also dunk on the Rings of Power for a bit. Visit us at https://www.marketingqualified.ioFollow us on InstagramEmail us at pod@marketingqualified.io
2025-03-14
37 min
Marketing Qualified
Episode Numero Uno
Send us a textGet ready to laugh, cringe, and gain some valuable insights as Mike Griffin and Chris Newton launch the Marketing Qualified podcast. With their combined two decades of experience in the B2B marketing world, they're pulling back the curtain on the eccentricities and frustrations of the industry. In their inaugural episode, they dive into hilarious mishaps like webinars gone wrong and the challenges they faced in starting this very podcast. But it's not all just funny stories; Mike and Chris also tackle important marketing debates, from live versus pre-recorded content to preserving authentic...
2025-01-21
27 min
Marketing Qualified
Episode 6: Salty Dan and the Ostrich Annoyance
Send us a textCould marketing really be "bullshit"? That's exactly what Dan Cohen, a seasoned marketer with over a decade in the SaaS industry, boldly declared during a job interview—yet still walked away with an offer. Join us as Dan shares this intriguing tale that sets the stage for a lively discussion on the challenges of marketing subpar products. We dive into the serious issues of product-market fit, where marketing's limitations are tested, and explore how companies often overestimate their offerings, resulting in misguided reliance on marketing to do the impossible.Ever wondered wh...
2024-11-05
36 min
MMA History
Sam Hoger TUF 1 Deep Dive
Send us a textEp 240 Sam Hoger TUF 1 Deep Dive Sam Hoger was a participant on one of the most important moments within the history of the UFC. The Ultimate Fighter Season 1 brought the UFC from spectacle to mainstream sport. Sam Hoger takes us through his journey to get on the TUF show as well as the process of the first ever Ultimate Fighter TV show. Sam Hoger is full of stories in this historic interview. Ep 240 Sam Hoger TUF 1 Deep Dive 0:00 Lytes out intro0:19 guest introduction0:3...
2024-09-30
2h 34
Marketing Qualified
Episode Numero Cinco
Send us a textEver wondered how a misstep in marketing could lead to a surprise opportunity? In this episode, we recount the tale of Chick-fil-A’s marketing misfire with TikTok star Miri the Siren and how Shake Shack capitalized on it. Chris and Mike lighten things up with a fun icebreaker about their dogs' autobiographies, imagining hilarious titles that perfectly capture their pets' quirky personalities. We had a blast envisioning Loki's "The Art of Remaining Still" and Bucky's "Help, I'm Trapped in the Wrong Body."The conversation then transitions to a profound exploration of mo...
2024-06-25
37 min
Marketing Qualified
Episode Numero Quatro
Send us a textWould you take a million dollars today or choose a penny that doubles every day for 30 days? This intriguing thought experiment opens up our latest episode, where we explore the profound implications of both immediate windfalls and long-term investments in life and marketing. We dive into personal stories about IRAs and home improvements, and discuss the critical role of supporting multimedia content creators. Chris and Mike share insights into why many B2B marketers often overlook the power of videos and podcasts, highlighting the surprisingly low costs of starting a podcast as demonstrated through...
2024-05-28
29 min
Marketing Qualified
Episode Numero Tres
Send us a textEver felt like your time and talent were taken for granted during a job interview? We certainly have, and that's why we're tearing into the murky waters of unpaid interview projects. With anecdotes of ludicrous tasks and wasted hours, we're standing up for the rights of job seekers everywhere. Join us for a no-holds-barred discussion on the ethics and potential illegality of expecting free work from candidates, and why it's high time companies start valuing the effort that goes into these assignments.Shifting from indignation to indulgence, we're serving up a...
2024-05-13
29 min
Marketing Qualified
Episode Numero Dos
Send us a textEver wonder why those old beer ads stick in your head like a catchy tune? Grab a cold one and join Mike Griffin and Chris Newton as we unravel the mysteries of viral marketing and its head-scratching evolution. From the chant-worthy classics to today's Super Bowl whiffs, we're dissecting what it takes for a campaign to become part of the cultural zeitgeist. And because it's International Women's Day, we're tipping our hats to the trailblazing ladies who are rewriting the rules of the marketing game.Hold onto your headphones; we're getting...
2024-05-07
35 min
Muntanya i Reflexions
EP.07: FISIOTERÀPIA, LESIONS, ESTIRAMENTS I CRIOTERÀPIA AMB BRIAN KOEGLER
Referències: 1. “Mechanisms of exercise-induced delayed onset muscular soreness: a brief review”. Armstrong RB. (PMID:6392811 2. “The Effects of Static Stretching and Warm-Up on Prevention of Delayed-Onset Muscle Soreness”. David M. High, Edward T. Howley & B. Don Franks. Research Quarterly for Exercise and Sport. Volume 60, Issue 3. “Effects of stretching before and after exercising on muscle soreness and risk of injury: systematic review”. Rob D Herbert, Michael Gabriel. BMJ 2002; 325 (Published 31 August 2002). 4, 1989. 538]. 5. “Influence of cold-water immersion on indices of muscle damage following prolonged intermittent shuttle running”. D. M. Bailey, S. J. Erith, P. J. Griffin, A. Dowson, D. S. Brewer, N. Gant & C. Williams. Jour...
2024-02-27
51 min
Brandon's Sports Talk
Popular NFL Brothers in the NFL
In this episode I talk about popular NFL Brother that are playing in the NFL. Here is a list of NFL brothers in the NFL Travis Kelce from the Chiefs and Jason Kelce from the Jets, Shaquill Griffin and Shaquem Griffin Seahawks, JJ Watt Texans Derk Watt Steelers TJ Watt Steelers, Peyton Manning Broncos and Eli Manning Giants, Dan Chris and Rob Gronkowski, Jim Harbough 49ers and John Harbough Ravens, Clay Matthews Packers and Cassey Matthews Vikings, Cam Newton Patriots and Cecil Newton Jaguars, Chris Long Eagles and Kyle Long Bears. Derek Carr Raiders and David Carr Giants...
2021-02-28
03 min
Total Movie Recall
TMR 048 – The Sixth Sense
This week on Total Movie Recall, Steve holds Ryan’s hair back while he cries and dry heaves and rocks back and forth like his cat just died, because there has never been a movie more perfectly designed to make him cry like The Sixth Sense. Misunderstood children? Check. Put-upon mothers just trying their best? Check. An exasperated but committed psychologist just trying to figure out how to reach this kid? Double check. Get your tissues for this one. The Sixth Sense (1999) d. M. Night Shyamalan Starring: Bruce Willis Ha...
2020-11-23
1h 46
The Steebee Weebee Show
Erik Griffin(pt.6)on The Steebee Weebee Show
Erik Griffin(pt.6) joins The Steebee Weebee Show for the 5th time!!!We talk about: our past "beef" with streaming Call Of Duty-"Warzone", making things right with our relationship, his recent success with Twitch and gaming, his thoughts on the current state of "stand up" comedy, his transitioning into streaming more on Twitch, the pros and cons with playing Warzone, and much more !!!Go to: https://www.youtube.com/steebeeweebee to watch. More: Erik https://www.instagram.com/erikgriffin ** Now on iTunes: https://goo.gl/CdSwyV ** Subscribe: https://goo.gl/d239P...
2020-10-23
56 min
The Steebee Weebee Show
Erik Griffin(part 5)on The Steebee Weebee Show
Special Thanks To Our Sponsors: Visit https://www.bluechew.com -and get your 1st shipment FREE when you use our special promo code: steebee... Erik Griffin joins The Steebee Weebee show for the 5th time!!We talk about: our future movie review podcast, Star Wars, content ideas, The Apple TV series -SERVANT ,the "shortcomings" of Steebee's apartment", and much more!!!....Go to: https://www.youtube.com/steebeeweebee to watch. More Erik: https://www.instagram.com/erikgriffin ** Now on iTunes: https://goo.gl/CdSwyV ** Subscribe: https://goo.gl/d239PO
2020-01-31
1h 00