Shows
Level Up BusinessWhy Thought Leadership Is Earned—Not Claimed with Mike GrinbergWhat if your intellectual knowledge isn’t enough anymore? As traditional expertise loses value, the real differentiators are wisdom, intuition, and emotional connection. In this episode, Mike Grinberg, founder and CEO of Proofpoint Marketing, joins JR Lay to explore why thought leadership isn’t something you do—it’s an outcome you earn.
2025-08-2733 min
The Agency Profit PodcastOperationalizing and De-Risking Positioning, with Mike GrinbergPoints of Interest1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents.2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win against well-known, safer-seeming competitors.4:48 – 5:40 – The Safe Choice Problem: Agencies that differentiate too much without context risk being seen as confusing or risky, which often drives clients back to incumbents.5:46 – 8:44 – Positioning Overlooked Through Risk: Traditional positioning frameworks focus on being better or different but rarely consider how buyers perceive risk in making a nontraditional choice.10:08 – 12:52 – Why Positioning Matters...
2025-08-2035 min
Too Much Fantasy Football2010s WR Collab Draft | Finding the best of the decadeWho’s the king of the 2010s wide receivers? 🏆 Join us for "The Ultimate 2010s WR Draft" where we break down the best wide receivers from 2010 to 2019! From Antonio Brown’s dominance to Julio Jones’ jaw-dropping consistency, and Calvin Johnson’s unmatched athleticism, we rank the top 13 WRs of the decade. Did your favorite player make the list? 🤔Watch as Brian, Mike Grinberg, and Joe Frick debate every pick, share their insights, and even throw in some veto drama! Whether you're a fantasy football veteran or just here for the nostalgia, this episode is packed with expert takes, fun banter, an...
2025-07-1054 min
Accounting in the WildCompliance to Advisory: Mike Grinberg on Building a Purpose-Driven FirmIn this episode, we explore how to build a business that truly works for you — not the other way around. Mike Grinberg, a growth consultant for professional services firms, shares his insights on:✅ Defining your owner’s intent – why you need to be crystal clear about what you want from your business✅ Moving from transactional work to high-value advisory – how to make the leap and deliver real impact✅ Using frameworks and methodologies as your unique IP – how to stand out and charge premium rates🔑 Key takeaway: It’s not just about making money. It’s about building a...
2025-06-0352 min
Fugitivos PodcastFugitivos No.78 "Monkey Man, El secreto del Dr. Grinberg, Vidas de Sing Sing, Grand Theft Hamlet, Rafa Márquez: El capitán"Aquí puedes ver los trailers que mencionamos en el episodio: https://bit.ly/4i2gdQU@Mike_Santana y @Juan_XHU Nos hablan de...Monkey ManVidas de Sing SingEl secreto del Dr. GrinbergRafa Márquez: El capitánGrand Theft HamletDisfruten este show. Recuerden que ustedes y nosotros...#SomosFugitivos @FugitivosMX
2025-02-242h 14
Emisiones PodcastCapítulo 196: El gran MISTERIO de JACOBO GRINBERGConviértete en miembro del canal y consigue todos los beneficios aquí: https://www.youtube.com/channel/UCOTlWcpEyzt-ODq7gTyjshQ/join
Un científico que ha despertado un interés anormal en toda la comunidad tanto de la ciencia como de la brujería. En este capítulo, POR FIN hablamos del caso magnífico de JACOBO GRINBERG, su desaparición, su gran aportación al mundo, sus teorías y mucho más. Sabemos que aquí escucharás cosas que nunca has escuchado.
S U S C R Í B E T E
F...
2024-07-011h 51
The People of Digital MarketingRevenue Is The Result Of Relationships with Mike Grinberg - Episode #151Mike Grinberg is the Founder and CEO of Proofpoint Marketing.
Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he’s built his consulting business on people-first principles.
Questions and topics we covered include:
What’s wrong with most GTM models today?
Mike’s definition of the buyer’s journe...
2024-05-0745 min
OUTBOUNDEp. 21 Emily Ackerman - Business development is like datingIn this episode of Outbound, Mike Grimberg interviews Emily Ackerman, a director of business development at Bennett Thrasher, about building relationships and trust with prospects. They discuss being authentic, focusing on people over brands, and using stories to connect. Gain insights into developing an authentic personal brand and tips for business development success.Guest Bios: Emily Ackerman is a director of business development at Bennett Thrasher, an accounting firm based in Dallas, Texas. She has experience in sales roles in radio and accounting. Mi...
2024-04-0146 min
OUTBOUNDEp. 18 Mike Grinberg - Be CuriousIn this episode of OUTBOUND, Mike Grinberg (CEO of Proofpoint Marketing) shares his perspective on building meaningful relationships with customers and prospects. He emphasizes the importance of being genuinely curious about how their business works in order to have insightful conversations and build trust. Guest Bio: Mike Grinberg is the CEO and Co-Founder of Proofpoint Marketing, a growth advisory firm. He has years of experience in sales, marketing, and business development.Key Discussion Points:- Being genuinely curious about how a prospect's bu...
2024-03-1321 min
OUTBOUNDEp. 17 Brian Walsh - Bring alignment within target accountsIn this episode of OUTBOUND, we are doing something a little different. This is an excerpt from another Proofpoint Marketing show, Relationship-Led Growth Live. Joseph Lewin is joined by Proofpoint’s CEO, Mike Grinberg, for a discussion with Brian Walsh from Force Management.The conversation focuses on how to create alignment within your client's organization during the sales process. They talk about why every person on your team needs to be able to communicate value effectively and how the most important conversations often happen without you in the room.Gu...
2024-03-0517 min
The Master Marketer ShowEp. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services FirmsIn the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is...
2023-11-0949 min
B2B Revenue LeadersIncorrect Definitions Are Ruining Your Marketing | Mike Grinberg (Proofpoint Marketing)This week, Dustin chats with Mike Grinberg, Founder & CEO of Proofpoint Marketing, about how incorrect definitions and limiting beliefs are usually the root cause of most crappy marketing. They discuss why having clear ideas and definitions is the foundation to find success in your campaigns, why demand creation isn’t a thing, and why referrals aren’t just from your clients and partners.
If you have any questions or thoughts, you can reach out to Mike through LinkedIn. Also, check out Proofpoint Marketing’s website to learn more about their work.
...
2023-10-2427 min
Get happy#123 Körpertherapie nach Grinberg – mit Julia LeimGet happy!
Körpertherapien sind derzeit auf dem Vormarsch und das ist eine großartige Entwicklung, denn viele Wunden sind genau dort gespeichert, und nicht etwa im Kopf. Wir versorgen sie nicht, indem wir immer wieder nur darüber sprechen, auch, wenn das natürlich AUCH ein wichtiges Puzzleteil ist.
Viele Menschen können sich unter Körpertherapie nicht viel vorstellen, es gibt unzählige Formen: Somatic Experiencing nach Peter Levine zum Beispiel, Rolfing, Feldenkraißt oder auch Shiatsu.
Heute soll es um die Grinberg Methode gehen. Diese Körpertherapie stammt aus Israel, aus den frühen 80ern, entwi...
2023-10-1354 min
The Master Marketer ShowEp. 46 Mary Keough - How to Master Product Marketing in B2B SaaSIn this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights into strategies for a customer-obsessed mindset, and other necessary skillsets for product marketers. Explore Mary's unique approach to customer research, marketing tools and frameworks, and harnessing the power of LinkedIn. Don't miss out on optimizing your B2B marketing game with...
2023-10-0353 min
Education Marketing Leader with Chris RapozoThe Relationship Growth Marketer – An interview with Mike GrinbergFresh off the latest episode of the Marketing Tales Show, I've got quite the tale to share! 🎙Meet Mike Grinberg, the mastermind behind Proof Point Marketing - a relationship-led growth consultancy that's challenging digital marketing norms. I've always believed there's more to marketing than meets the eye, and Mike confirmed this. It's all about relationships!Starting off with aspirations to become a graphic designer, Mike soon realized the subjective nature of design wasn't his cup of tea. Instead, the captivating world of marketing bec...
2023-09-0741 min
Account Based BeveragesThe ABM Campaign that No One Considered with Mike GrinbergIs there a way for Account Based Marketing to not be...ACCOUNT-based?Mike Grinberg has discovered a way to market to accounts without actually targeting people in those accounts. Check out this episode of Account Based Beverages to learn how you can replicate this unused strategy with your marketing efforts!
2023-08-3109 min
The Purposeful Marketing Podcast#53: How do you build relationships at scale? Ft. Mike Grinberg, Founder and CEO of Proofpoint MarketingWelcome to the Purposeful Marketing Podcast, where we ask the big questions to find the big answers so that you can market with purpose. In this episode, we delve into the importance of relationships and how they contribute to growth.
Join our hosts, Mary, Aaron, and James, as they welcome a special guest, Mike Grinberg, the co-founder of Proofpoint Marketing and co-host of The Master Marketer Show podcast. Mike is a B2B expert who will share insights on relationship-led growth and explain why relationships truly matter for business.
Throughout the episode, we explore various...
2023-06-2734 min
The Master Marketer ShowEp. 43 David Rush - Developing Revenue-Generating Relationships“Tell me a little more about your business.” It’s a simple request that generates simple answers — 70-90 percent of sales generated come from workers, focused relationships, and referrals. The conversation gets a little trickier with the follow-up questions, particularly this one: “What’s stopping you from accelerating revenue growth?”This week, we sit down with David Rush, the CEO of SmallWorld for a discussion on the business relationships that drive and generate revenue. What are the misconceptions about referrals, who generates them, how do you start a referral program, and what do they mean for your...
2023-06-1651 min
Agency LifeNiching Down (But Not the Way You Think) w/ Mike & Gaby GrinbergWhen you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business?Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.Connect w/ Mike: https://www.linkedin.com/in/mikegrinberg/
2023-06-0850 min
Exploring GrowthB2B Growth Mindset for Marketing Leaders with Mike GrinbergWelcome back to another episode of Exploring Growth! This week's guest is agency owner, Mike Grinberg. Join us as we discuss effective B2B growth strategies tailored for mid-market companies.
We also shed light on overcoming growth plateaus and the importance of profitability. Together we explore the power of relationships, referrals, and unique customer experiences in driving long-term revenue and success. If you're eager to grow and scale your business, this episode is a must-listen for you!
Thank you for watching. If you are enjoying what you hear, please consider sharing i...
2023-06-0635 min
Markigy: The Science of Marketing StrategyRelationship Marketing Isn’t a Fad, It’s the Future with Mike GrinbergOver the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession. But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn. How? Well, l...
2023-06-0639 minExploring GrowthB2B Growth Mindset for Marketing Leaders with Mike GrinbergWelcome back to another episode of Exploring Growth! This week's guest is agency owner, Mike Grinberg. Join us as we discuss effective B2B growth strategies tailored for mid-market companies.
We also shed light on overcoming growth plateaus and the importance of profitability. Together we explore the power of relationships, referrals, and unique customer experiences in driving long-term revenue and success. If you're eager to grow and scale your business, this episode is a must-listen for you!
Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a...
2023-05-3035 min
The Master Marketer ShowEp. 41 Amrita Mathur - Giving Creative a Seat at the Strategy TableThe value of creativity only gets stronger as the industry adapts to consumer needs. However, do advances in technology necessarily require more and more complexity? In many cases, it doesn’t! Even commercials on TV and streaming services are utilizing more and more vertical-style videos from the consumer’s POV. As marketers adapt to trends, so must their creative content. What are marketing teams doing? In this episode, we speak with Amrita Mathur, the VP of Marketing at Superside, on her team’s approach to creativity, and what it means for their partners. Her mindset...
2023-05-251h 20
The Master Marketer ShowEp. 40 Tara Robertson - Effective Video Content for MarketersHow easy is it for a marketing company to effectively produce a video? The answer is a lot simpler than you think — of course, the effectiveness comes down to proper orchestration and thoughtful planning, but even companies equipped with nothing but a smartphone have the opportunity to put out something great. In this episode of the Master Marketer Show, we sit down with Tara Robertson, the Head of Demand Generation at Chili Piper, for a discussion on effective Let’s get started!MINDSETS:“Can this be a video?” - Even si...
2023-05-1948 min
The Master Marketer ShowEp. 39 Tim Davidson - Mastering B2B Influencer MarketingIt’s a hot take to say B2B is boring, but when compared to the glitzy nature of B2C, we can see the concern. Unlike the commercials intended for consumers (the ones with the A-List celebrities that are on 100 times a day), B2B marketing is not exactly glamorous by comparison.Fret not, for our latest guest can confirm that B2B does NOT have to be boring! In this episode, we sit down with Tim Davidson, Senior Manager of Digital Marketing at Directive Consulting, for an insightful discussion on content creation in...
2023-03-301h 19
Personal PodcasterS3-E1: Evolving Your Podcasting Journey w/ Gaby Israel GrinbergBeginning Season 3, we have Gaby Israel Grinberg–the CXO and Co-Founder of Proofpoint Marketing! We deep dive into her success stories of starting multiple podcasts and how they have enhanced her business.
We also chat about other podcasting topics like:
Giftology and how to enhance your guest’s experiences!
Not being afraid to iterate and evolve your show over time
The framework that Gaby and Mike use for their podcast: The MSTR Marketer Show!
You can connect with Gaby on LinkedIn and at Proofpoint.Marketing
2023-03-0136 min
Growth Marketing CampFrom Surviving to Thriving: Proofpoint Marketing’s Origin Story with Gaby & Mike GrinbergThe most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing. Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp...
2023-02-211h 02
Freelance to Freedom: Freelancing Strategies to Get More Clients and Build Financial FreedomPeople First: Gaby Israel Grinberg on Starting a Business with Her Husband, the Importance of Valuing Relationships, and Changing Business NormsGaby Israel Grinberg is the Founder and Chief Experience Officer at Proofpoint Marketing, which she started alongside her husband Mike, following the premature birth of their daughter Lana, as a way to build a People-First company that met their needs, both financially and professionally. Proofpoint Marketing helps you acquire the right customers by building relationships at scale. Build trust and influence buying decisions by creating and distributing content that informs, educates, entertains, and inspires the right customers, in channels, they are actively engaged in. This is achieved with Proofpoint Marketing’s proven Relationship Velocity™ Frame...
2023-02-2148 min
B2B Community Builder Show (formerly Chief Executive Connector)Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike GrinbergHere at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.Join us as Mike talks us through:- why B2B is better off building affinity through people, instead of product- what the relationship pyramid looks like and how it's foundational to scaling relationships
2023-02-131h 01
The Master Marketer ShowEP 33 Melissa Moody - Lightning Strikes & Scrappy Teams - Bringing a New Category and Brand Vision to FruitionBrand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody, Co-Founder & CMO of Gated, to outline Melissa’s unique journey of category creation while concurrently building a product for the digital market, as well as what it takes to shape consumer behavior with those products and to get consumers talking in a way that benefits your marketing efforts. Let’s g...
2023-01-191h 06
The Newly PodcastFollow Your Passion? We call B.S. - Mike GrinbergBusting the "follow your passion" myth with Mike Grinberg from Proofpoint Marketing.
2023-01-1529 min
The Master Marketer ShowEp. 32 Carter Severns - Mastering The Controlled Chaos of an Early-Stage StartupWe’ve all seen the movies and TV shows about startups and the intense commitment workers are expected to have in order for the business to thrive. However, what does it mean to work for a “visionary,” and how much of a voice should you have in the process of building a startup? In this week’s episode, we welcome Carter Severns, Vice President of Marketing at Place, for a chat on the unique workflow challenges presented when working in a startup, as well as the opportunities to establish leadership and when you should outsource work to agencies to increase...
2023-01-101h 09
The Master Marketer ShowEp. 31: POV - Build Your Customer Research Muscle by Making the Most of Customer ReviewsThis week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper insights in the realm of customer research. EP. HIGHLIGHTS: APPLY KEY LEARNINGS It’s important to NEVER conflate assumptions about customers with systematic, empirically-based, customer research. If you’re not hearing directly from the customer, you’re operating based on assumptions and guesswork. Can you say waste of time and money?!Don’t know what a customer means? AS...
2022-10-0651 min
High Conversion Health MarketerRelationship Building Strategies that Work for B2BRelationships in business go beyond gathering reams of network connections and wishing people happy birthday when LinkedIn sends you a reminder. As in any relationship, it's about building trust. In this interview with Mike Grinberg, CEO of Proofpoint Marketing, Mike talks about treating relationships as a journey, ways to overcome skepticism, the 5 micro-decision points of awareness in every relationship... and more. Check it out.Visit The Copy Worx for more copywriting tips and to contact Linda.
2022-09-2638 min
Marketing-Led GrowthHow Jiggy is MIKE GRINBERG with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder of Proofpoint Marketing, a Marketing agency.Mike Grinberg is the Founder of Proofpoint Marketing, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “Master Marketer”.
Mike dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers)
✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales
❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards...
2022-09-101h 02
The Master Marketer ShowEp. 28 Winona Rajamohan - A Content Machine That Puts Your Customers at the Center of the StoryWhat’s one of the buzziest buzzwords in marketing right now? C’mon… you got this… yeah. “Storytelling”. 🙄 The term has become ubiquitous in the B2B space but what does it really mean? This week, Content Marketing Manager Winona Rajamohan explains why “storytelling” itself is not a strong enough strategy for your content. Too many brands put themselves at the center of the narrative, but Winona says it's time to make it about your customers’ specific experiences. In this episode, Winona discusses the mindsets, toolsets and skillsets that go into content repurposing, and what the newsroom taught her...
2022-09-061h 00
The Master Marketer ShowEp. 24 Mark Colgan - Proven Outreach Strategies to Speak on Podcasts and Drive RevenueGetting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets:It’s not just podcasts - think about how you can get your brand in front of the people you can help.Use your gut...
2022-08-0349 min
The Master Marketer ShowEp. 23 Maeva Cifuentes - SEO That Drives Revenue and Doesn't Just Check a BoxSEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to talk about how SEO success needs to be evaluated based on the revenue it drives, not simply the traffic it brings in. Mindsets:You need to change the KPIs - it’s not about traffic and rankings.Don’t expect someone who charges by the word who you hired...
2022-07-2745 min
The Master Marketer ShowEp. 22 James Furbush - How to Punch Above Your Weight Class as a Team of OneAs a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types. We will talk with James Furbush about what mindsets, skillsets, and toolsets needed to build and execute a content strategy with a small team and minimal budget, to drive significant results. Mindsets:Don’t let perfect get in the way of the good - just get start...
2022-07-201h 26
The Master Marketer ShowEp. 21 Ryan Paul Gibson - Customer Research Drives Revenue GrowthKnow your customer! This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with Ryan Paul Gibson of Content Lift, and talk about how asking the right people the right questions can have a major revenue impact for your business. We will talk about what mindsets, skillsets, and toolsets needed to conduct effective customer research, to drive results. This episode is literally a mast...
2022-07-131h 03
The 0 To 5 Million PodcastMike Grinberg: Freelance To Full-Time, B2B & B2C Marketing + ScalingSo, Mike has just hired our friend Joseph. And interestingly, they met through podcasting. Small world, right?
Anyway. Mike and his Wife run a marketing agency, but the story of how the company was born is amazing. Take a listen...
Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to the podcast and leave us a review!
Connect with Mike: https://www.linkedin.com/in/mikegrinberg
Connect with Shawn: www.linkedin.com/in/shawnfinder
Connect with Ollie: www.linkedin.com...
2022-04-1920 min
Sell Through Social Live!Build relationships at scale - Mike Grinberg : 25In this episode, Joseph Lewin chats with Mike Grinberg, the CEO of Proofpoint Marketing and co-host of the Master Marketer podcast. Josep h and Mike discuss how marketing helps B2B companies build trusted relationships at scale.
Learn more about Mike: https://www.linkedin.com/in/mikegrinberg/
Learn more about Proofpoint Marketing: https://proofpoint.marketing
Listen to the latest episodes of Show Me The Proof, Get To The Point: https://proofpoint.marketing/podcast/
Show ads:
Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp
Learn mor...
2022-03-1745 min
🏹 Agency Growth Mastermind PodcastHow We Hit $1M As a B2B Marketing Agency (w/ Mike Grinberg)Hitting $1,000,000 is no small feet. Mike Grinberg of B2B Digital Marketing Agency https://proofpoint.marketing/ shares how they hit that in recent months (will be past one million yearly recurring in 2022.) He shares how creating a clear brand story as part of their pitch drove up their business, and he's now even occasionally turning away business. Congratulations Mike + Proofpoint!
2022-02-0143 min
2022-01-201h 33
The Master Marketer ShowEp. 20 Steve Watt - Real Business Outcomes from Social SellingIs there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP, a client of Seismic’s was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about this amazing case study. Amongst other things, Steve lives and breathes social selling and personal branding himself and specifically calls it buyer-centric social selling, which you can learn more about in this episode. What you’ll learn in this e...
2021-12-291h 24
The Master Marketer ShowEp. 19 Jonathan Morgan - Demand Capture vs. Demand CreationWant to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt. To do this, they were able to increase contract values by 30% and increase close rates by over 25%. Notice we haven’t mentioned anything about MQLs here. What you’ll learn in this episode:How to come balance revenue ops and marketingHow to continuously give to your customersHow to simplify goals and metric reporting for marketingHow to adapt your go-to-market strategy and demand gen playbook when...
2021-12-131h 17
The Master Marketer ShowEp. 18 Camille Trent - Driving High Intent Leads With Repurposed Webinar ContentContent repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is...
2021-11-031h 06
The Master Marketer ShowEp. 17 Angela Labrozzi - Building a Channel Partner ProgramHow great would it be if you had certified brand evangelists that consistently touted your product or service? Well, effectively creating a channel partner program will create just that. Finding super user consultancies or agencies can go a long way to drive significant referral leads and downstream revenue. Effective, is the operative word here, because making a partner program actually valuable to your partners takes a lot of work, and this is what Angelz Labrozzi, from Within3 did. What you’ll learn in this episode:How to decide what initiatives and benefits to include as...
2021-10-2053 min
The Master Marketer ShowEp. 16 Alex Low- $5 Million in Pipeline From Social SellingPersonal branding, employee advocacy, and social selling are all the rage right now, but what social selling actually is and what the impact that it can actually have can be fairly elusive. Social selling has actually been around for quite a while, and Alex Low has been evangelizing it since 2015. How would you like to drive $5 million in pipeline? That is what Alex was able to do with his social selling pilot way back in 2016, for JLL. What you’ll learn in this episode:How to pitch a social selling/employee advocacy program to exe...
2021-09-2952 min
The Master Marketer ShowEp. 15 Tim Bornholdt - The Power of Podcasting for Building your BrandWant to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis Group has been able to achieve with his podcast, Constant Variables. What you’ll learn in this episode:How to figure out what content your audience wants to hear.How to select your podcast guestsHow to decide on your podcast formatHow to get a podcast started - how to...
2021-09-2253 min
The Master Marketer ShowEp. 14 Ben Reese - Using Webinars as Your Content EngineHow would you like to increase your inbound revenue by over 1,000%? It’s taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses. What you’ll learn in this episode:How to clearly define your pipeline stages and transition only qualified leads to salesHow to get your internal SMEs to take part in content developmentHow to leverage webinars as a content engineHow to effectively build an an...
2021-09-081h 16
The Master Marketer ShowEp. 13 Bryan Urioste - The Proof is in Maximizing Your Sales TeamHow would you like to be able to drive upwards of 90% of your direct net new logo pipeline via your BDR function? If that sounds like something you would be interested in, then this is a must listen episode for you. Bryan Urioste, CMO of cybersecurity firm Alert Logic, tells us all about how he creates alignment between the sales and marketing teams to achieve that result. What you’ll learn in this episode:Does it matter who owns the BDR function in your organization?How to build and reconcile top...
2021-08-2642 min
The Master Marketer ShowEp. 12 Steve Lamar - The Proof is in the TweetingPersonal branding is all the rage these days, and specifically in B2B people are generally talking about LinkedIn as the personal branding platform of choice. In this episode, we talk with Steve Lamar, the CEO of PromoPrep, about how he has built a personal brand on Twitter - not LinkedIn - to more than double traffic to the site and increased product signups by 25%.What you’ll learn in this episode:Why/how to build in publicHow to put out content that creates awareness but doesn’t directly sell the produ...
2021-08-1838 min
The Master Marketer ShowEp. 11 Garrio Harrison - The Proof is in Pinpointing the DataEveryone loves a good unicorn story. But can you imagine being a mature business all of a sudden needing to go up against a major VC backed unicorn?By now, everyone knows the story of WeWork, but before the saga of Adam Neumann and SoftBank played out, WeWok was literally taking over the world. If you were in the co-working industry at that time, you were in WeWork’s cross-hairs. If you are curious how a business can survive and succeed in the face of this kind of onslaught, you need to listen to this EXCLUSIVE David vs...
2021-08-111h 17
The Master Marketer ShowEp. 10 Jaclyn Mullen - The Proof is in Optimizing Email SequencesMarketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is so crucial for product adoption and ultimately revenue impact. Would you like to increase your onboarding sequence response rate by 70%? Then you need to listen to this episode. What you’ll learn in this episode:How to keep enough personalization in your automation so that it can both scale and still have an impact on the customersHow to decide what information should be included in your onboarding sequenceHow to fac...
2021-07-2851 min
The Master Marketer ShowEp. 9 Udi Ledergor - The Proof is in Thinking Outside the BoxThis episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but also because we got the chance to talk to the amazing Udi Ledergor, CMO of Gong, about how doing untraditional plays can help a B2B brand win an unfair share of hearts and minds of prospects and customers. What you’ll learn in this episode:How a Superbowl ad can actually be relatively cost-effective (hint: regional spots)How to convince your CEO and CFO to do something unc...
2021-07-2150 min
The Master Marketer ShowEp. 8 John Rougeux - The Proof is in Designing a New CategoryWe liked our conversation with James so much that we decided to talk about category design again. This time with John Rougeux - VP of Marketing Strategy. What you’ll learn in this episode:What is category design, and what is the benefitWhen does category design make sense to pursue, and when it doesn’tThe time horizon for a category design initiativeThe impact of category design on the various teams within your organizationHow to get the right information from customers to drive the category definition and messaging languageHow to build experiences that bring the categ...
2021-07-1455 min
B2B Marketers on a MissionHow B2B Companies Can Use Performance Media More EffectivelyHow B2B Companies Can Use Performance Media More Effectively
Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as wel...
2021-07-1432 min
The Entrepreneur EthosOff the Beaten Path with Gaby & Mike GrinbergSupport the Show. Get the NEW AudioBook!AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.Now on to my guests today, Gaby Israel Grinberg and Mike Grinberg, founders of Proofpoint Marketing in Minneapolis. They also host a podcast, Mixing Business With Pleasure, where they interview couples -like themselves- that run a business together. Six...
2021-07-0557 min
The Master Marketer ShowEp. 7 James Ricks - The Proof is in Creating a CategoryIf you can’t be first in a category, then you should create a new category you can be first in. And that is exactly what James and his company RTA has been working on. What you’ll learn in this episode:How to roll out a new category internally and how to “measure” initial successHow to get employees involved in creating content about the categoryHow to use a random viral video to sell your leadership on category designHow to get your team active on LinkedInA few examples of “lightning strikes” (a category-defining event/initiative...
2021-06-301h 04
The Master Marketer ShowEp. 6 Johnas Street - The Proof is in the Social Media StrategyJohnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than doubled corporate channel followers and a significant increase in engagement, and while Johnas can’t take credit for Cadence’s stock going up during this period, there is a clear correlation What you’ll learn in this episode:How to perform a social media auditHow to get your executives involvedHow to repurpose written content to videoHow to humanize your social contentJohnas’ recommendations:You need to understand where your audience is - not jus...
2021-06-2438 min
The Master Marketer ShowEp. 5 Tim Brown - The Proof is in the Referral PartnershipHook Agency focuses on the niche construction and roofing contractor market and was able to build a strategic partnership with a YouTube influencer that drove 40 high-quality leads in 2 weeks, with hundreds of thousands of dollars in closed-won business. This lead volume is about double what the agency generally received on a weekly basis. What you’ll learn in this episode:How to find the right influencer for your businessA sneaky way to attract said influencerHow to build a relationship with a referral partnerThe kinds of co-marketing that can be done with a referral partnerHow to c...
2021-06-1635 min
The Master Marketer ShowEp. 4: Andrei Zinkevich - The Proof is in the Systemized ApproachWe’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM. Andrei is an entrepreneur and has been in the trenches of sales and marketing for over 15 years. The case study we discussed generated $300k in revenue from 6 deals which closed from an ABM campaign focused on 30 target accounts. What you’ll learn in...
2021-06-0958 min
The Master Marketer ShowEp. 3 Jason Bradwell - The Proof is in the Podcasting RelationshipsOn today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.” While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren’t terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to...
2021-06-0250 min
The Master Marketer ShowEp. 2 Moira van den Akker - The Proof is in the ABM PilotWe had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble. Formerly, because since this recording Moira has changed jobs and is now Senior Manager, Demand Generation at Demandbase. In this episode, we talk about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira’s case, her ABM pilot drove 3 new pipeline opportunities (out of 15 named accounts) in the first 30 days. What you’ll lear...
2021-05-2637 min
The Master Marketer ShowEp. 1 Brooklin Nash - The Proof is in the Content AuditShow Me The Proof, Get to The Point’s debut episode kicks off with Brooklin Nash, Head of Content at Sales Hacker, the leading community for the next generation of salespeople. Brooklin is a content marketer, and content is what we focused on in this episode—specifically content that drives organic search traffic. We discussed how to update existing content to increase organic traffic—a 43% increase in just 6 weeks, in Brooklin’s case study! What you’ll learn in this episode: How to perform an SEO audit—*spoiler alert*—...
2021-05-1932 min
The Master Marketer ShowWelcome to Show Me The Proof, Get To The Point!Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the Proof in the form of case studies and success stories. And we get straight to the Point , so you can learn something valuable and be on your way. Each week, we’ll feature a top B2B marketing leader and discuss their revenue-generating strategies. Our listeners will get actionable tips and learn how to accelerate growth through seriously smart marketing! This show is all about the PROOF: what revenue-generating strategies and tactics did you use in y...
2021-04-2201 min
Champions of RiskMike and Gaby Grinberg - partners in business and life (Season 2, Episode 16)“The way we look at it is, when you have a business partner, your business partnership is built on trust. And if you can't trust your spouse, you got a whole different set of issues, right? It actually helps that you're never questioning the other person's motives – they are both automatically going in the same direction.” – Mike Grinberg on being in business with a spouseThere are many reasons entrepreneurs start their businesses, including necessity. Mike and Gaby Israel Grinberg created Proofpoint Marketing, a remote people first business to business revenue marketing agency, out of necessity to generate...
2021-04-2143 min
Ten Minute MindsetMike and Gaby Grinberg: Creating Connections Through Personal BrandingToday on 10 Minute Mindset, Mike and Gaby Grinberg return to discuss the importance of personal branding and how your digital assets, like your LinkedIn profile, can help you create stronger connections with potential clients.A couple of hustlers with agency, corporate and startup experience, the pair put their expertise to work in a way that would change their path in life—both personally and professionally—inspired by their journey of becoming preemie parents. They knew they wanted to create a people-first company that prioritized exceptional work; enabled transparency among employees and clients; and fostered flexibility and work-life balanc...
2021-02-2319 min
Ten Minute MindsetMike and Gaby Grinberg: How to Make it Work as A Couple in BusinessToday on 10 Minute Mindset, Mike and Gaby Grinberg share why they started a business together and how they manage to maintain healthy boundaries between work and life. A couple of hustlers with agency, corporate and startup experience, the pair put their expertise to work in a way that would change their path in life—both personally and professionally—inspired by their journey of becoming preemie parents. They knew they wanted to create a people-first company that prioritized exceptional work; enabled transparency among employees and clients; and fostered flexibility and work-life balance through a remote-working culture. You ca...
2021-02-2219 min
Mixing Business with PleasureEp. 25 Mike & Gaby - HiatusWell, it has been a wild ride since August of 2020, and while we have a ton more we want to accomplish with Mixing Business with Pleasure, we have decided to put the interview portion of the show on temporary hiatus. As most of you know, this podcast has been a passion project for us, and lately we have realized we just aren’t able to commit the necessary time and resources to it to provide you with the quality content we know you want and deserve. Our priority this year...
2021-02-0206 min
Behind the Markets PodcastBehind the Markets Podcast: Liran GrinbergShow from 1/29/21Host Jeremy Schwartz interviews a cybersecurity expert who got his start in the Israeli military. Co-founder of Team8 discusses the cybersecurity industry, cryptocurrency, the makeup of his team, which includes Former NSA director Admiral Mike Rodgers, and the importance of supporting innovation.Guest:Liran Grinberg - Co-founder of Team8 and Managing Partner of Team8 Capital, the venture capital arm of the Team8 Group, investing in enterprise technology, data, AI and cybersecurity companies.Check out Team8's website: https://team8.vc/ Follow Team8 on Twitter: @team8g...
2021-01-2957 min
Mixing Business with PleasureEp. 20 - Mike and Alyssa Kaeding - A Better Way to LiveToday’s guests, Mike & Alyssa Kaeding are married entrepreneurs who run a thriving apartment management company, Norhart, located right here in Minnesota. They are also parents to two young children. This pair of childhood friends have known each other their whole lives, but didn’t start dating until near the end of college. Soon after graduating, they began working together in Mike’s parent’s business before they even got married. Eventually, Mike & Alyssa completely took over the business from his parents after losing his father suddenly in 2015. Today, they’re teaming up to create a better way...
2020-12-151h 06
I See Dad People PodcastThe Grinberg's - When Your Baby's Born PrematureThis week is a first for I See Dad People. Eugene and Steve play host to the first couple to be interviewed.Mike and Gaby Grinberg wear many hats from parents to business owners to running podcasts. They took out time to discuss the many facets involved in keeping both the plates of parenthood and work life spinning.Mike and Gaby's journey is a remarkable tale stemming from the difficulties of the prenatal delivery of their daughter Lana but evolving into a truly inspiring ending as they now find themselves business owners and most importantly...
2020-12-1157 min
Dad ConversationsEpisode 36 - Mike Grinberg (Marketing)Today you'll meet Mike Grinberg, a husband, podcaster, founder of a marketing firm, and father to a precious young girl born at only 11 ounces, not pounds. We discussed:His experience as a husband with a wife very sick during her pregnancyHis daughter's health and long-term outlook being born so earlyStarting a marketing firm to get more flexibilityGrowing up with parents from Eastern EuropeHis life storyHis approach to being a dad Mike's Podcast: Mixing Business wit...
2020-12-051h 34
And Then Everything ChangedA Micro Preemie Family Survival Story featuring Gaby and Mike GrinbergAt just 24 weeks of gestation, Mike and Gaby Grinberg unexpectedly welcomed their 11-ounce baby, Lana Rose into the world. Gaby hadn’t encountered red flags throughout her early pregnancy but severe severe preeclampsia and HELLP Syndrome struck halfway through and caused Lana to be born a micro-preemie –at the time the second smallest micro preemie ever born at Children’s Hospital in Minneapolis.
Lana spent 6 months in the hospital in the NICU unit and when Gaby and Mike were finally able to bring her home she needed an array of medical equipment and round-the-clock care to keep her he...
2020-11-1755 min
Mixing Business with PleasureEp. 14 - Jennifer & Michael Gallagher - Dream Big & Drink Good WineFor Jennifer & Michael Gallagher, love definitely came before work. From their first magical meeting on the beach to their obvious passion for one another today, they’re definitely an inspiring, resilient couple who’s meant to be.Michael is a Navy Veteran & Former Firefighter who followed his passion for wine to create The Mr. Wine Guy Podcast, where he interviews some of the most talented winemakers in the world and learns about their journeys.Meanwhile, Jennifer started her career in the corporate world in sales & marketing. But in 2015, she resi...
2020-11-031h 11
Smart Man, Smarter Woman PodcastEpisode 26: Mike and Gaby Grinberg - Partners Mixing Business with PleasureGold Nuggets in this Episode: “When you are business partners, it’s almost like you’re married. You’re both trying to grow something together.” On running a business remotely: “It’s not for everybody, and it’s not just a matter of technology. In terms of being successful, one of the biggest things is operationalizing asynchronous communication.” – Mike “Look at all the key operations and key functions in your company, and put together a playbook for that. Having a repository of playbooks and instructional videos that employees can go to, as a remote worker, is so...
2020-10-3043 min
Mixing Business with PleasureEp. 13 - Wendy Brookhouse & Kelsey MacAulay - Spending Time & Cash WiselyWith an MBA and numerous certifications in finance, Wendy has been getting people to their financial goals faster and easier for over a decade. As the founder of Black Star Wealth™ and the creator of the One Number Solution™, she knows the ins and outs of all personal and business financial matters. Wendy truly believes that wealth is so much more than just a dollar amount: it is about the joys you have in life and how you live day-by-day. Helping her clients find this joy keeps propelling her forward.Her other half, Kelsey, is a...
2020-10-2754 min
Stay Hungry - Marketing Podcast#116 - Software as a Service Marketing, with Special Guest Mike Grinberg, CEO of ProofpointOn this week's very special episode of the Stay Hungry podcast, Joel is joined by Mike Grinberg, CEO of Marketing Agency, Proofpoint, based in Minneapolis. Together they are discussing marketing for SaaS businesses.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051
2020-10-2649 min
Mixing Business with PleasureEp. 12 - Dean & Diony McPherson - College Friends to Tech Industry SweetheartsLove definitely began the story for Dean and Diony McPherson. The two met in college when they became neighbors in student housing, but were just friends in the beginning. In fact, Diony—who’s a few years older—never really considered Dean in a romantic way until one day he stopped her dead in her tracks and the rest is history!This pair got married young and always knew they wanted a big family, but were open to seeing where the road led as far their careers and lives went otherwise. And while entrepreneurship wasn’t...
2020-10-201h 01
Mixing Business with PleasureEp. 11 - Jason & Pili Yarusi - Moving with AlohaUnlike the majority of our guests on the podcast so far, for Jason & Pili, business actually came before love. The two met when Pili was managing a phenomenal bar and restaurant in NYC where she hired Jason after discovering he was not only handy with the remodeling that needed to be done, but he could also “bartend circles around her.” At the time they met, both Jason & Pili were both in other relationships, but it marked the beginning of a wonderful friendship and business relationship. Then, after years of working together off and on and pu...
2020-10-1357 min
Mixing Business with PleasureEp. 10 - Mike & Gaby Grinberg - Recapping What We've Learned So FarFrom relationship advice, business advice and parenting as entrepreneurs, have a listen to this episode to get an in-depth overview of all the episodes released in August and September, and a little tiny preview of what’s to come!Tips for making the relationship work while building a business2:10 | Having separate offices in the home, to make things work6:17 | Make time for each other outside of the business10:46 | Therapy - everybody could use some of it. It’s not just for for when you are dealing with issues.
2020-10-081h 19
Mixing Business with PleasureEp. 9 - Kim & Ryan Christopher - Guided by Hope & Good FoodFor Ryan & Kim, love definitely came before work. We’ll let you tune in to find out exactly who fell in love with who first, but it’s safe to say they both feel pretty fast. This hilarious and adorable pair met in college and got married shortly after graduation. And while pleasure preceded business in their relationship, these two athletes have always had team-minded spirits and have actually owned multiple businesses together over the course of their long and loving marriage. In fact, one of our favorite parts of their interview was discussing every...
2020-10-061h 25
Mixing Business with PleasureEp. 8 - Part 2 - Brent Weaver & Emily Pramik - Employee, Spouse, Business Partner & ParentBrent was initially running a digital agency, but over time he and his partner ended up pivoting to teaching other agency owners how to improve their businesses, as that business was brining in more revenue and was much more scalable than the agency business. This pivot, mind you, happened right as Brent and Emily were getting married and going on their honeymoon - Brent’s first real vacation since he was in college.In addition to working on Brent’s team at UGURUS, Emily is also an artist who owns...
2020-10-0144 min
Mixing Business with PleasureEp. 8 - Part 1 - Brent Weaver & Emily Pramik - Client, Turned Lover, Turned Business PartnerFor this couple, business actually came before love. At the time they met, serial entrepreneur Brent owned a digital marketing agency that serviced small businesses and nonprofits in the Denver area when he met Emily who was the marketing manager for the Colorado Ballet. She came to his company in need of a new website, but the two definitely got a much bigger return on this investment.After a champagne toast at the website launch party that bubbled over with a confession of love, these two danced around their feelings for a bit before...
2020-09-2936 min
Mixing Business with PleasureEp. 7 - Part 2 - Mickeli & Allison Bedore - Bringing on an Outside PartnerWe had so much fun talking to Mickeli and Allison, that we completely lost track of time. So this is the second part of our conversation.Make sure you listen to part 1 of this amazing conversation, to get the origin story of these couplepreneurs and all the lessons they learned along the way.These two have been hard at work building new service and program offerings for Closers Media, and since this episode was recorded, Gaby and I actually became their clients (or more accurately, Proofpoint Marketing did).
2020-09-2447 min
Mixing Business with PleasureEp. 7 - Part 1 - Mickeli & Allison Bedore - Taking Risks & Having HopeFor Mickeli & Allison, love definitely came first in their journey. With backgrounds as an architect and a software salesman, this happily married pair didn’t initially feel pulled to the entrepreneurial lifestyle. Although Allison came from a family filled with business owners, she was extremely happy in her architecture career at the beginning of their marriage. And it was actually Mickeli who first dipped his toe into the entrepreneurial water.Fast forward to today, where they’ve gone through the process of launching several businesses and now co-own and run C...
2020-09-2249 min
Mixing Business with PleasureEp. 6 - Eric and Nancy Flom - Building a Team with GritFor Eric & Nancy, love definitely came before work. These high school sweethearts were just 14 years old when they met before freshman year. And while Eric never imagined himself a business owner, Nancy was born into the entrepreneurial lifestyle. Her family runs their own flooring business that Eric actually worked for after graduating high school. He continued there off and on over college breaks before he entered the design world himself.Meanwhile, Nancy—who had fallen deeply in love both with Eric and with interior design at a young age—went...
2020-09-1559 min
Mixing Business with PleasureEp. 5 - Rob & Sherry Walling - Hope in a F***-ed Up WorldThese two powerhouses fell in love before they fell into business together. But even when Rob & Sherry met on their college track team, they were just as serious about running their race then as they are now - several businesses later.Today, they continue sprinting forward together as they support each other and countless other founders and entrepreneurs on their paths.Rob has helped tens of thousands of startup founders through his numerous co-authored books (one with Sherry), 2 podcasts, and dozens of conferences & essays. He’s invested in 36 startups, an...
2020-09-0848 min
Flip Your ScriptMike & Gaby Grinberg: From Stay-at-Hospital Parents to Family-First BusinessMike and Gaby Grinberg weren't expecting the arrival of their daughter at just 24 weeks into their pregnancy. When she was unexpectedly let go from her job, Gaby quickly transformed into a stay-at-hospital mom caring for her premature daughter. Frustrated by the lack of family-focused policies from companies, Mike and Gaby started their own business. Mike and Gaby sat down with Kristi to discuss the value of a family-first culture and how their daughter, Lana, helped them flip their script.
2020-09-0839 min
Mixing Business with PleasureEp. 4 - Aaron & Alisha Soule - Building a Lifestyle & Knowing When to ScaleAaron was born with the entrepreneurial bug and had always dreamed of being a business owner, but thought in order to make it happen that he needed a revolutionary product or mind-blowing idea. Then, when he found himself in desperate need of a career change, he and Alisha decided to take a leap. They took her side-hustle contracting gig and scaled it big time to become their family business.They didn’t know how it would go, but they knew from past experiences that they could successfully work together. In fact, they shared with us...
2020-09-011h 16
Mixing Business with PleasureEp. 3 - Jason & Shelly Dailey - Take a Breath & Drink WhiskeyType A chaos-lovers Jason and Shelly Dailey are college sweethearts turned serial entrepreneurs who own not one, but two businesses together - a digital marketing agency and a distillery. Join us today as we pour a glass, take a deep breath, and dig into the secrets of their success.Initially attracted to each other’s drive and passion, Jason and Shelly were lovers before becoming co-business owners. However, their desire to seek adventure and entrepreneurial spirit were always present. With digital marketing finesse hardwired into his DNA, Jason established his full-service agency, Bra...
2020-08-251h 07
The Career Dad ShowBecoming a dad 16 weeks early, with Mike GrinbergPick up your phone and put it in the palm of your hand. That’s the size - and weight - of Mike’s daughter when she was born at 24 weeks. She’s now 5 years old and doing great, but it was a really scary time for Mike and his wife Gaby… especially as first time parents.As if that wasn’t enough, Mike and Gaby also started their own digital consultancy company - Proofpoint Marketing - at the same time. The company was built upon flexible and remote working… so it’s no surprise that they were ready for...
2020-08-2440 min
Mixing Business with PleasureEp. 2 - Chris Martinez & Oyuki Gallegos - Dude Falls in Love, ¡Guey!Chris Martinez saw successful agencies providing the all-you-can-have subscription model by outsourcing creative talent. He built DUDE Agency in Tijuana Mexico, which provides website development services mostly as a whitelabel to other agencies. Their "origin story" is very interesting. Chris was a client of the company Oyuki first worked for and when they first met Chris was smitten. Oyuki on the other hand wanted nothing to do with him. Chris persisted and next thing you know they are living together, helping each other through some difficult situations and getting engaged.Chris talks about how he p...
2020-08-181h 10